Shows
Matters of CreativeOwning Your Story: Branding for Women | Natalie Sinisgalli-Kettavong @ Embolden Your BrandIN THIS EPISODE… Women entrepreneurs can struggle to embrace their personal narratives in branding, which limits their visibility and financial potential. How can they develop their brands with confidence and authenticity to build a lasting impact? In this episode of Matters of Creative, Natalie Sinisgalli-Kettavong, Founder and Strategic Brand Specialist at Embolden Your Brand, joins Jenny Ridenour to discuss personal storytelling in branding. Natalie explains how women can step into their power, how she balances multiple roles, and Embolden Your Brand’s expansion into accessible branding resources. Authenticity and consistency in messaging are cruc...2025-02-1146 min
Own Your Bold with Natalie Sinisgalli-Kettavong021 // Diversifying your IncomeToday's guest, Ilana Griffo is a surface designer and author from Upstate New York. Her work features playful patterns, handmade type, and tons of inspirational phrases. She LOVES encouraging others to pursue their creative passion and creates courses and books to help them on their way. She's also a mama to a fun-loving toddler and two XL dogs. Ilana's work is centered around cheering on other women and seeing them pursue their passion, find their voice, and GET SHIT DONE. TOPICS DISCUSSED IN THIS EPISODE:Taking a Leap Towards Working for YourselfPassive...2020-08-0430 min
Own Your Bold with Natalie Sinisgalli-Kettavong020 // Business Systems & Operation SavvyDesirée is a wedding planner in Upstate New York who designs heirloom occasions that bring people together and allow them to revel in the time they have with one another. After a decade of producing upscale events for international companies and organizations, from intimate dinners at ambassadors' residences to inaugural balls with 13, 000 guests, she founded Verve Event Co. in 2017.Focusing on efficiency and modern design, Desirée helps couples enjoy planning their contemporary wedding so they still have time for #allthethings. For her, life is too short to waste it on moments without meaning.She...2020-08-0432 min
Own Your Bold with Natalie Sinisgalli-Kettavong019 // BLM & Social Causes: What to Say When You're Not SureWhat’s your story? This is a question Andrea Holland is always asking.Founder of Holland Communications, Andrea is a communications coach whose focus is helping others “find their voice” so they can uplift, educate, and motivate audiences. With nearly 20 years of experience in communications and broadcast media at companies like i-Heart Radio & Entercom, American Red Cross, United Way of Greater Rochester and Skillsoft, Andrea now works with executives and small business owners in corporate, private and non-profit environments alike on public speaking, media training, leadership talk, and business brand language. TOPICS DISCUSSED IN THIS E...2020-07-291h 13
Own Your Bold with Natalie Sinisgalli-Kettavong018 // Finding Freedom with FoodMolly Larkin is a psychiatric RN and certified life coach in private practice working here in Rochester, NY, and online. She helps people around the world find freedom from disordered eating and body image struggles. Along with her husband, Dr. Giampaolo Gallo, Molly runs Hummingbird Holistic Care, offering non-pathologizing psychiatric care, addiction recovery support, and practical mindfulness groups.Molly works with women around food and body image but that's really just the beginning. Her mission is to empower women to take back their autonomy with food and to inhabit their bodies with joy. Food and...2020-05-2932 min
Own Your Bold with Natalie Sinisgalli-Kettavong017 // Discovering Your Impact as an ArtistThe Rebel Flower Bomb. She is an unparalleled poetic force. She hails from Rochester, NY where she holds the title for the 2018 Roc Awards Best Female Poet. Her words combine metaphoric magic with bold imagery. Her poems represent the collision of pain and beauty that she has courageously bled through her pen and shares with her audience. The Rebel Flower Bomb has been featured on television, in print, and on stage and radio. Fall 2017 she released a collection of poems entitled “The Heartbreak Series” filled with short poems, flowers, broken hearts, healed spirits, and love. She is her...2020-05-2625 min
Own Your Bold with Natalie Sinisgalli-Kettavong016 // Creating an Online BusinessErin is the founder of the Youth Method, has been a Physical Therapist for the last 20 years, and is also a Certified Health Coach and Pilates instructor. Her true passion is to spread the word that no matter your age - you can naturally reset your body to burn fat, look youthful, and get your energy back.Her unique approach to wellness can be attributed to her experiences helping her patients as well as her own personal struggles and transforming them into a positive philosophy.Through healing foods, movement, and mindset, and with a huge h...2020-05-1837 min
Own Your Bold with Natalie Sinisgalli-Kettavong015 // The Power Of StorytellingHélène Biandudi Hofer is a broadcast journalist, a documentary filmmaker, and a media entrepreneur. She is the founder & CEO of HBH Enterprises, a production company and media group she founded which creates and produces solutions based short films and multimedia content about issues that matter, stories that often go untold, and the people that are effectively addressing challenges impacting our society.Hélène is also the manager of a new project being spearheaded by Solutions Journalism Network called Complicating the Narratives. Her work involves helping journalists better report on controversial and polarizing problems. The proj...2020-05-0839 min
Own Your Bold with Natalie Sinisgalli-Kettavong014 // Rocking a Small Business in a Big CityOlivia Marie is a Rochester native, a proud protégée of Natalie's, and is currently chasing her dream in the City of Angels as a makeup artist and content creator. Topics discussed in this episode:Managing insecurities when working in a saturated market *as a creative*Standing out in a big city - and keeping up!Allowing space to make mistakes as a young freelancerHow to skip business school and learn for yourself?RESOURCES DISCUSSED IN THIS EPISODE:You can check out her YouTube channel Oli...2020-05-0540 min
Own Your Bold with Natalie Sinisgalli-Kettavong013 // Having Fun With Instagram StoriesJessica Gasbarre is the Engagement Manager for the Memorial Art Gallery where she works on creating re-imagined art experiences for guests. With her focus on fun, she brings in new and different audiences, provides museum-goers with meaningful connections to the collection, shares scandalous and sordid facts about art history that aren’t printed on the museum labels, and makes art accessible through her Instagram stories. In her spare time, Jessica enjoys reading books, being outside, looking at otters, and photoshopping images of herself with fellow art lover and collector, Leonardo DiCaprio. Topics discussed in this episode:2020-04-2726 min
Own Your Bold with Natalie Sinisgalli-Kettavong012 // Connecting With Your Online CommunityAli Eagen is the owner of Buffalo Indie Weddings and Made by Anatomy. After receiving a degree from FIT in fashion design and working in corporate fashion, she moved back home to Buffalo, NY to start her own company. Over the last 9 years, she has been working with brides to create one-of-a-kind custom and reconstructed wedding gowns. It was this work with brides that led her to realize the need for a better way to connect with the kinds of brides who wanted her service, so she and her then-partner created Buffalo Indie Weddings. BIW is a...2020-04-1728 min
Own Your Bold with Natalie Sinisgalli-Kettavong011 // Public Relations 101Kellie Fraver is the Public Relations Manager at the George Eastman Museum and has more than 12 years of experience in the industry. She worked at an integrated advertising agency in the PR department for 6 years before making the leap to non-profit. She specializes in building and maintaining relationships with media from local Rochester press to international media outlets that have helped to expand the footprint of the museum. She is also a strong advocate for Rochester and it's amazing entrepreneurs. Topics discussed in this episode:What actually is PR?Choosing the best outlets for...2020-04-1023 min
Own Your Bold with Natalie Sinisgalli-Kettavong010 // Serenity for the Business OwnerToday's guest Jill Samson's main goal is to help people feel there best through fitness, nutrition, and mindset shifts. She is a Health Coach and Hormone Specialist with the College of Integrative Nutrition, a Personal Trainer, Sports Nutrition and Performance Specialist with the National Academy of Sports Medicine. She is also a 200-hour Yoga Teacher with Yoga Alliance and a Reiki Master. Jill is a Kundalini Yoga and Meditation junkie and lives in Victor with her husband Chad, 2 teenagers Alex and Abby and 2 little dogs Chase and Maxie. Topics discussed in this...2020-04-0342 min
Own Your Bold with Natalie Sinisgalli-Kettavong009 // Business as an ArtistZoë is a Co-Founder and Chief Brand Officer at Greetabl - the unique and personalized gift clients always remember. Under her leadership, Greetabl has shipped hundreds of thousands of gifts, been featured in Oprah and the NY Times, and gained over 50,000 Instagram followers. Previous to Greetabl, Zoë was a freelance graphic designer. She worked with clients as large as IBM and as fun as her local farmer's market vendor. She has an MFA from Washington University in Communication Design and loves to apply her design thinking towards growing businesses creatively.[01:43] Zoë's Background[03:23] Shifting into freelancing fro...2020-03-3134 min
Own Your Bold with Natalie Sinisgalli-Kettavong008 // Thriving MindsetNatalie talks with Taylor Gage, a BS-free health + mindset coach, the host of top-rated podcast She Thrives Radio, and the woman behind "She Thrives" - a platform designed to teach women how to TRULY take care of themselves (mind, body, and soul). She is a CrossFit L2 and USA Weightlifting coach and the founder of She Thrives Academy, where she leads her students through the deep inner work that creates transformations from self-conscious and health-obsessed to freedom with food, peace with their bodies, and an unshakeable trust in themselves.[03:05] Finding Direction[06:00] From Photographer to Crossfitter. ...2020-03-2449 min
Own Your Bold with Natalie Sinisgalli-Kettavong007 // Creating Authentic RelationshipsToday Natalie chats to Alyssa Belasco, a native of Rochester, New York, with a love for her hometown and personal mission to be an ambassador for Rochester’s renaissance. Alyssa is passionate about helping Rochester thrive through various philanthropic efforts, supporting local business and cultural ventures, and promoting the growth of nonprofit organizations within her community.[01:40] What prompted your involvement in Women's events in Rochester?[04:10] A connector at your core. How do you do it? [05:34] Authenticity rather than Agenda.[07:27] Wine Helps ;) [08:24] Planning a women's event you want to attend.[11:58] Where to sta...2020-03-0937 min
Own Your Bold with Natalie Sinisgalli-Kettavong006 // Business Banking EssentialsIn today's episode, Natalie talks to Selvia Hanna, who has over 15 years of customer service experience and has been with Canandaigua National Bank and Trust since 2009. Selvia’s warm, welcoming smile is Natalie's favorite part about going to the bank. Topics discussed in this episode:[2:30] First things to start with when it comes to your business banking.[4:00] Finding the best option for your business.[4:45] An Escort or S. Corp? [5:30] Getting your ducks in a row before opening your biz banking account. [7:18] Choosing your bank.[9:15] Investment capital options you need...2020-03-0522 min
Own Your Bold with Natalie Sinisgalli-Kettavong005 // Showing Up on Social MediaIn today's episode, Natalie talks to long time social media expert Jess Nana. Jess is a Social Media coach who empowers wedding and event industry creatives to attract their dream clients through social media.[2:00] Social Media used to be fun! [2:44] How did you get into this 8 years ago? [5:55] Wedding industry love.[7:00] Finding a niche does make a difference. [8:20] The shift we are seeing in 2020.[10:25] The biggest struggle for business owners on Social Media these days.[11:05] Overcome that Social Media overwhelm.[13:05] Human Connections.[15:10] How to stop cringing over creating...2020-02-2646 min
Own Your Bold with Natalie Sinisgalli-Kettavong004 // Accidental EmpireIn today's episode, Natalie talks with shampoo tiger, Jenny Sanzo, an Associate Executive Director and Founder with Monat Global. A former elementary school teacher, Jenny dove into the world of entrepreneurship when she launched her blog and personal styling business in April of 2011. [01:51] Back to the beginning.[05:10] The email that changed everything. [06:05] I realized it was network marketing. Crap![09:15] My come to Jesus shampoo experience.[12:30] Guess what? I sell shampoo on the internet now![14:55] It really all started with me being an idiot.[21:45] Breaking things down.[24:40] Fast forward to today.2020-02-2446 min
Own Your Bold with Natalie Sinisgalli-Kettavong03 // Let's Talk VulnerabilityIn today's episode, Natalie talks with the creators of the Queen Speaking Podcast, Sydney and Breanna, on all things vulnerability, specifically as content creators and showing up truly as ourselves. [02:24] Pre-meditated vulnerability vs. accidental.[05:58] The value of “intentionally un-refined.[10:42] Censorship – cutting overshares?[12:13] Becoming comfortable with the uncomfortable.[16:53] Sharing when it's hard to share, and being honest when it's hard, to be honest.[20:21] Where does growth come from?[23:25] Celebrating your wins vs constantly asking “what's next?"[25:00] Having the “permission slip signed.”[28:05] Connecting our audience with who inspires us.[33:41] Showing up for othe...2020-02-1142 min
Own Your Bold with Natalie Sinisgalli-Kettavong02 // Naming Your Business Your NameIn this episode, Natalie and Stacy K discuss the upsides and downsides of calling your business your own name. Here's what we cover: [01:04] From Polka Dot Floral to StacyK Floral.[02:55] Starting out with no brick and mortar /Landing a name right out the gate. [03:43] Rebranding yourself at 18 years old. [04:39] The blessing and curse of naming your business your own name [06:47] The evolution of just a girl with shears. [08:08] Setting boundaries [09:50] No one expects the dentist to answer the phone.[10:39] The biggest issue with naming your business your...2020-02-0433 min
Own Your Bold with Natalie Sinisgalli-Kettavong01 // Introduction & Natalie's Origin StoryHear how Natalie began her business and why she's starting a podcast.Here's what we get into in this episode:[00:30] Why I wanted to start a podcast.[01:58] Starting a business at 22.[02:45] My days as an astronaut.[03:50] Grad school drop out.[07:40] Humble beginnings in my parent's basement.[08:45] $50 for a full photo package and cookies from mom.[09:57] Getting a day job.[11:18] Wage discrimination.[14:11] Independence day![14:49] Success was not what I thought it would be.[15:48] Better photos = more money?[16:14] The business class that changed my...2020-02-0426 min