Shows
Membership-Driven Business23: How Successful Membership Owners THINK DifferentlyOver the last 8 years I've worked closely with business owners whose memberships generates the majority of their income, to the tune of multiple 6- or 7-figures per year. In this episode, I'm sharing how they think about their membership - plus one thing they often forget - and how you can apply these perspectives to grow your recurring revenue in 2025 and beyond.Links and Resources:🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductoryGet the newsletter for membership people: themissingink.co/newsletterContact Natalie: themissingink.co/connect See how...2025-07-2524 minMembership-Driven Business22: Slow Membership Growth? 3 Ways to Nail Your "Figuring it Out" EraAre you already dreading your next membership promotion because you’re worried you won’t hit your goal?In 2025, many membership owners are being forced to throw old the old rulebook and find new ways to get members in the door.It can be incredibly frustrating (and often, downright demoralizing)!We are all in a moment where we’re being asked to rise to the occasion, and to answer some hard questions about the value our memberships provide in the world.In this episode, I’ll walk you through the 3 key shifts t...2025-07-1030 minMembership-Driven Business21: How to Get More Eyeballs on Your Membership (Your Visibility Plan)Feeling like you’re always selling to the same people every time you launch your membership? In this episode of Membership-Driven Business, we’re talking about how to create a visibility plan that helps you bring fresh leads into your world consistently, so your membership has more chances to grow.We're talking about:Why recurring revenue depends on year-round visibility (not just launch pushes)The four-part visibility plan I recommend for most membership ownersThe difference between “discovery” and “nurture” platforms... and why you need bothClient examples showing how unique (and effective) your plan can beHow to cho...2025-06-2628 min
The Unapologetically Rich Show with Shamina Taylor158. Millionaire Money Monday: How Natalie Dawson became a Millionaire at 30 to CEO of 350 People: The Love Story That 10X'd Her SuccessIn this electrifying episode of The Unapologetically Rich, your host Shamina Taylor sits down with powerhouse entrepreneur Natalie Dawson, a bold visionary who's redefined success, wealth, and womanhood on her own terms. From driving a hand-me-down Buick to co-leading a 350-person company and launching a private equity fund, Natalie's story is as inspiring as it is disruptive. She opens up about dropping out of college (despite a full scholarship and two doctorate parents), making her first major financial leap at 21, and navigating love, legacy, and leadership with a partner twice her age. But don't get it twisted...2025-06-2355 min
HerWinningWayzFrom Spartan to Spotlight: Natalie Kerwin’s Rise in Sports Media In this episode, Taylor sits down with Natalie Kerwin, Michigan State alumna and current sports host and reporter at FanDuel Sports Network. Natalie shares her journey from college student to securing top internships and eventually breaking into the world of sports broadcasting. Tune in for real talk on building connections, taking chances, and what it really takes to make it in sports media as a woman. Want to Connect with Natalie:Instagram: @nataliekerwinTwitter: nataliekerwin12025-06-1658 minMembership-Driven Business20: The Future of Growing Your Membership (What’s Changing)Think the only way to grow your membership is to plan a big, high-pressure launch every few months… only to burn out and start all over again multiple times a year? Think again.In this episode of Membership-Driven Business, we’re talking about what’s changing in the world of memberships, and why hanging all of your hopes on your next big launch might not be your best bet.If you’ve been relying on a handful of big launches each year to grow your recurring revenue, this conversation will show you why that approach is becom...2025-06-1043 minMembership-Driven Business19: Do You Only Sell Your Membership When You Feel Like It?Relying on motivation & willpower to grow your membership is a risky strategy, but it’s so common among the business owners I work with (even the very successful ones).In this episode of The Membership-Driven Business Podcast, we’re talking about why your membership growth feels shaky, especially if you’ve been letting your energy or motivation levels dictate how (and how often) you promote it.I’ll walk you through the three strategies I use with my clients to help them grow their memberships more consistently, without a BIG exhausting launch. Also, this app...2025-05-3035 minMembership-Driven Business18: How to Create a Growth Plan For Your MembershipDoes it feel like you’re starting over from scratch every time you promote your membership? In this episode of Membership-Driven Business, we’re talking about why having just a launch plan isn’t enough to grow your membership sustainably (or keep your sanity intact).I’ll walk you through the three core pieces of a real growth plan—so you can stop guessing your way through every launch and start selling your membership with more clarity, ease, and confidence.Here’s what we’ll cover:01:21 - Why your launches feel like a reset instea...2025-05-1538 minMembership-Driven Business17: What’s Your Best Membership Growth Strategy? Take the Quiz!🎉🎉 The PLAY TO WIN Quiz is here! Go to playtowinquiz.com to take the 2-minute assessment now.In this episode of The Membership-Driven Business Podcast, we're diving into a new way to approach membership growth—one that starts with you.Instead of following someone else’s formula, I’m sharing a free tool to help you find your personal path to growth: the Play to Win Quiz!We’re talking about:🔹 Why your growth strategy should reflect how you actually deliver your membership🔹 Four unique membership growth styles—and how each one shows up...2025-04-2230 minMembership-Driven Business16: The Truth About Membership Retention (& Why Nothing You've Tried is Working)Running your membership like a course creator is bad for business.Unfortunately... it's also the default. If you plan your membership content by asking questions like:❓ What topic should we cover this month?❓ What's been on my mind lately?❓ What would members find interesting?❓ What ideas do I want to share?Then you're defaulting to something I call "Idea Thinking".This is one of the most powerful things you can do in your business — but it's terrible strategy if you want to improve your retention and recurring rev...2025-02-1437 min
The Constant Quest Podcast#48: Natalie Neal Hassett - What is Human Design?? Unique Brand Creation, Astrology, Expression SessionsTine and Taylor are joined on the show today by Natalie Neal Hassett, a branding and marketing guide, consultant, and speaker.  The three met through mutual friend, and former guest, Nicole Griffin.  In the first time meeting the co-hosts, Natalie reads Tine and Taylor's Human Design report on the show!  If Human Design is a relatively new concept for you (as it was for Tine), this is a great episode for you!  Natalie breaks down the 5 types and covers all of the basics, which will leave you definitely wanting to hear more!  Natalie's business, Naturally by Design, was started durin...2025-02-061h 29Membership-Driven Business15: My 2024 in Review (Plus: 5 Questions for Your Membership This Year)I don’t know about you, but the idea of intensively planning my year or doing a big review feels completely unappealing to me at the moment.I say this as a person who LOVES to dream big and envision what’s possible — thinking about the future comes really naturally to me — but I also know that not every year is going to be my Best Year Ever, and I’m OK with that. ... You too? If you want intentional about your year ahead, but you know the answers aren’t waiting for you in a work...2025-01-1034 min
Women Leaders on the Move - HerCsuite® RadioHow to Build Generational Wealth: Smart Financial Strategies with Ruby "SunShine" TaylorIn this heartfelt and empowering interview host Natalie Benamou welcomes Ruby "SunShine" Taylor, the visionary founder of Financial Joy School, to discuss the profound impact of building generational wealth. Ruby’s journey, shaped by resilience and fueled by purpose, began after a traumatic brain injury and transformed into a mission to close the wealth gap for Black, Brown, and disabled families. Ruby has made an impact on over 30,000 lives through her programs and tools like the Legacy card game, Ruby is redefining what it means to leave a legacy—not just of assets, but of educ...2024-12-2521 minMembership-Driven Business14: 7 Membership Mistakes That Are Costing You Time & MoneyMany membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong.In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them.We're talking about:🔹 Why the "Netflix model" of membership is becoming less effective and what to offer instead 🔹 How to design your membership around practice rather than information to boost engagement and retention 🔹 Why your starter course might be overwhelming new members (and how to fix it in 60 minut...2024-12-0736 min
The Price You Pay15: Taylor Gosens is the 2nd Women Ever to Don the Green & Gold in Para-JudoGet ready to be inspired as we welcome Taylor Gosens and her father, Gerrard Gosens, to the Price You Pay podcast. Taylor, a para judo athlete who recently showcased her talents at the Paralympic Games in Paris, shares her journey from Brazilian jiu-jitsu to the gripping world of para judo. You’ll hear about her incredible ambition to compete at the 2032 Games in Brisbane and the sacrifices she’s made along the way. Gerrard, a former multi-sport athlete for Australia, provides a heartfelt perspective on supporting Taylor through the unique challenges of her low vision, turning person...2024-12-0646 min
The Athletic MindNatalie van den Adel: Self-Esteem, Anxiety, and Mental Health in SportsIn this episode, Taylor Cook sits down with Dutch professional basketball player Natalie van den Adel to explore the mental side of elite sports. Natalie shares her journey from playing college basketball at Colorado State University to competing in top European leagues and winning a European Championship in 3x3 basketball. Beyond her on-court achievements, Natalie opens up about her struggles with self-esteem and performance anxiety.
Stay tuned until the end for a sneak peek at Taylor's upcoming 12 Days of Mental Performance series, launching December 9!
Connect with Natalie - https://www.instagram.com...2024-12-0254 minMembership-Driven Business13: Why "Going Evergreen" Won't Solve Your Membership Sales ProblemMany membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced. In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you.We're talking about: 🔹 The three essential pillars of a sustainable membership sales system and why skipping straight to evergreen could be setting you up for frustration 🔹 How to approach live launching in a way that energizes (rather than exhausts) you and aligns with your natural...2024-11-2931 minMembership-Driven Business12: How to Get Excited About Selling Your Membership AgainDoes promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook? Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark.In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and excitement back to your membership marketing — both for you and your ideal members.We're talking about:🔹 How to unearth fresh messaging angles that spark genuine excitement and start new conversations with your audience (including a fascinating example from To...2024-11-1839 minMembership-Driven Business11: Re-Think Your Membership Sales Page (Without Re-Writing it)Let's talk about your membership sales page. If you're like most membership owners I work with, you probably let out an internal groan. Your sales page feels outdated, cluttered, and doesn't reflect all the amazing value you're delivering inside your membership.In this episode, we're diving into what makes membership sales pages different, and how to make yours work harder for you.We'll cover:🔹 Why the "less is more" approach to selling memberships is a myth, and what you should be doing instead to effectively communicate your membership's value🔹 How to showca...2024-11-1543 minMembership-Driven Business10: If Selling Your Membership Feels Hard Right Now...I know, I know. There are so many conversations about how selling feels so much harder in business right now. I’ve spoken with many membership owners behind the scenes who feel like their sales are slower or they have to work twice as hard — just to achieve the same result.There’s a lot of chatter about selling in 2024, but I don’t feel membership owners are being well-served by most of the perspectives that are being shared. (If anything, the more you search for answers, the more overwhelmed you feel.) That’s why, in...2024-11-0552 min
Reignite ResilienceThe Power of Emotional Intelligence + Resiliency with Rhonda Parker Taylor (part 1)Send us a textIn this episode of Reignite Resilience, hosts Pam Cass and Natalie Davis engage in a heartfelt conversation with guest Rhonda Parker Taylor, exploring themes of resilience, emotional intelligence, and personal development. Rhonda shares her journey of overcoming adversity, the importance of surrounding oneself with positive influences, and the necessity of celebrating both successes and challenges. The discussion emphasizes the significance of emotional intelligence in navigating life's ups and downs, preparing for unexpected challenges, and finding joy in everyday moments. Listeners are encouraged to reflect on their own lives, set meaningful goals, and cultivate...2024-10-0729 min