Shows
Marketer of the Day with Robert Plank1395: Zappi: How Multinational Companies Adapt and Succeed with Global Brand Strategist Nataly Kelly2025-07-1427 min
Office Hours with David MeltzerKatherine Melchior Ray and Nataly Kelly, Derek Coburn, Armando and Anita Ortega | Office Hours: The Human ExperienceKatherine Melchior Ray and Nataly Kelly
Katherine Melchior Ray, a lecturer in international marketing and leadership at UC Berkeley’s Haas School of Business, brings over 25 years of executive experience with global consumer brands like Nike, Louis Vuitton, and Gucci, and has guest lectured at prestigious institutions such as Stanford and Wharton. Nataly Kelly, Chief Marketing Officer at Zappi, is an expert in global marketing and international operations, having held key roles at HubSpot and other MarTech firms. A former translator turned award-winning marketer, she has been widely recognized for her thought leadership, contributing to Harvard Business Review and sp...2025-07-0144 min
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving563: Brand Global, Adapt Local: Executive Lessons from Nike, Louis Vuitton, and HubSpotIn this episode, I spoke with two highly respected global brand leaders, Katherine Melchior Ray and Nataly Kelly, whose experience spans executive roles at Nike, Louis Vuitton, HubSpot, Zappi, and more. Our discussion centered on their latest book, Brand Global, Adapt Local, but more broadly, we explored the evolving demands of building and sustaining global brands in a world defined by cultural complexity, rapid technological change, and shifting consumer expectations. A few themes stood out: 1. Consistency is not enough. Nataly Kelly shared: “I used to believe that branding required absolute co...2025-06-2552 min
Marketing Happy HourHow to Build Insights-Driven Marketing Campaigns | Nataly Kelly of ZappiWhat makes a great campaign truly effective? And how do you scale brand success globally without losing authenticity? In this episode, I sit down with Nataly Kelly, Chief Marketing Officer at Zappi, to unpack the new rules of marketing in a world powered by connected insights, AI, and always-on consumer data. Nataly shares highlights from Zappi’s State of Creative Effectiveness report, the inside story behind her upcoming book Brand Global, Adapt Local, and how marketers can thrive by leaning into curiosity, clarity, and continuous feedback. We also touch on the emotional side of career pivots and why finding th...2025-06-1240 min
Market Impact InsightsThe Global CMO - Nataly KellyZappi CMO and co-author of "Brand Global, Adapt Local" Nataly Kelly shares how the essence of global strategy is prioritization and knowing when to say "NO." Recognizing inherent domestic biases and taking more of a start up mindset is invaluable to ensuring global strategies are locally inclusive. Meaningful innovation is often inspired from markets with the greatest resource constraints (hint: listen to your local teams). Bringing empathy every day is what truly separates exceptional leaders from just good enough: "They're not leaders because they want the title. They're leaders because they want to make a difference."2025-05-1943 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthOne word that describes the status of market research todayBuilding a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creation.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2025-05-1606 minMarTech Podcast ™ // Marketing + Technology = Business GrowthOne word that describes the status of market research todayBuilding a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creation.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2025-05-1606 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe benefits of writing with a co-authorCreating consistent brand voice across platforms is challenging. Nataly Kelly, CMO of Zappi, shares insights from co-authoring "Brand Global, Adapt Local" with Katherine Zobre. She explains how co-authoring benefits from complementary writing styles, discusses techniques for adapting personal writing to match a partner's tone, and demonstrates how collaborative writing produces more engaging content than solo projects.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2025-05-1504 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe benefits of writing with a co-authorCreating consistent brand voice across platforms is challenging. Nataly Kelly, CMO of Zappi, shares insights from co-authoring "Brand Global, Adapt Local" with Katherine Zobre. She explains how co-authoring benefits from complementary writing styles, discusses techniques for adapting personal writing to match a partner's tone, and demonstrates how collaborative writing produces more engaging content than solo projects.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2025-05-1504 minMarTech Podcast ™ // Marketing + Technology = Business GrowthHow to connect global and local messaging for your brandBalancing global brand consistency with local market relevance. Nataly Kelly, CMO of Zappi and co-author of "Brand Global, Adapt Local," shares strategies for encoding brand voice across markets. She explains how AI tools can maintain brand integrity while adapting to cultural nuances, and why the increasing global connectivity of consumers demands stronger alignment between global messaging and local execution.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2025-05-1402 minMarTech Podcast ™ // Marketing + Technology = Business GrowthHow to connect global and local messaging for your brandBalancing global brand consistency with local market relevance. Nataly Kelly, CMO of Zappi and co-author of "Brand Global, Adapt Local," shares strategies for encoding brand voice across markets. She explains how AI tools can maintain brand integrity while adapting to cultural nuances, and why the increasing global connectivity of consumers demands stronger alignment between global messaging and local execution.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2025-05-1402 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy Nataly Wrote Her Recent Book Brand Global, Adapt LocalBuilding a consistent global brand voice is challenging. Nataly Kelly, CMO of Zappi and author of "Brand Global Adapt Local," shares her expertise on balancing global brand consistency with local market adaptation. She explains how AI tools can effectively encode brand voice, drawing from her experience living abroad and building brands in diverse markets, and offers practical strategies for marketers to maintain authenticity while scaling globally.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art1...2025-05-1302 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy Nataly Wrote Her Recent Book Brand Global, Adapt LocalBuilding a consistent global brand voice is challenging. Nataly Kelly, CMO of Zappi and author of "Brand Global Adapt Local," shares her expertise on balancing global brand consistency with local market adaptation. She explains how AI tools can effectively encode brand voice, drawing from her experience living abroad and building brands in diverse markets, and offers practical strategies for marketers to maintain authenticity while scaling globally.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art1...2025-05-1302 minMarTech Podcast ™ // Marketing + Technology = Business GrowthHow To Encode Your Brand Voice Into AI ToolsEncoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her expertise on maintaining authentic brand identity across AI-generated content. She demonstrates how to document brand values, create comprehensive style guides with specific examples, and train AI tools to recognize your unique writing patterns while maintaining quality through human editing. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2025-05-1227 minMarTech Podcast ™ // Marketing + Technology = Business GrowthHow To Encode Your Brand Voice Into AI ToolsEncoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her expertise on maintaining authentic brand identity across AI-generated content. She demonstrates how to document brand values, create comprehensive style guides with specific examples, and train AI tools to recognize your unique writing patterns while maintaining quality through human editing. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2025-05-1227 min
The CMO Suite Hosted By Sean HalterDon't miss Nataly Kelly, Chief Marketing Officer at Zappi on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean HalterDon't miss Nataly Kelly, Chief Marketing Officer at Zappi on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode in sponsored in part by: iHeartMedia, ITA Group, YouConnex, Evok and Powerdrive Sports Futures.2025-04-0235 min
Escuta EssaTraduçãoUma palavra mal traduzida pode significar um prato errado no restaurante durante sua viagem de férias ou a detonação da primeira bomba atômica. Traduzir é essencial para a interação humana ao longo da história, mas ela quase nunca acontece sem dramas e desentendimentos.Este é mais um episódio do Escuta Essa, podcast semanal em que Denis e Danilo trocam histórias de cair o queixo e de explodir os miolos. Todas as quartas-feiras, no seu agregador de podcasts favorito, é a vez de um contar um causo para o outro.Não deixe de envi...2025-02-1947 min
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXWhat's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at ZappiMuch is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment?Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025.To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re her...2025-02-1428 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXWhat's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at ZappiMuch is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment?Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025.To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re her...2025-02-1428 min
The SaaSiest Podcast173. Nataly Kelly, CMO, Zappi - AI or Die? How CMOs Can Prioritize AI Investments Under Pressure!In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.
We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient.
Some of the questions we discuss in this episode are:
What’s the biggest misconception about adopting AI in marketing that you’ve seen among CMOs?
With so man...2025-02-1054 min
REINVENT•ABILITY#13 Transforming Your Career Through the Power of Networking with Kelly HoeyIn this episode, I sit down with Kelly Hoey, who shares how networking has been the key to her incredible career transformations—from shifting from law to management, to building an alumni network that expanded her connections far beyond her firm. Kelly’s approach to networking isn’t just about making connections; it’s about learning, being specific in your asks, and making it easy for others to help you.We talk about the importance of following up, showing gratitude, and recognizing your “zone of genius.” Plus, we tackle common misconceptions about networking and offer practical tips for overcomi...2024-12-1651 min
The Remarkable Leadership PodcastWork Life Well-Lived with Kelly Mackin Can work and well-being go together? Kevin chats with Kelly Mackin about redefining work-life balance and understanding the psychological, emotional, and social motives that impact our professional happiness. They discuss her research-backed framework of 28 human needs and how motives vary from person to person. Kelly discusses common "dream killers" that can sabotage career satisfaction, and how leaders can foster a more supportive work culture. Listen For 00:00 Introduction 01:34 Introducing Kelly Mackin 02:24 Kelly's Personal Journey 05:00 Defining Workplace Well-Being 06:07 Shared Meaning and Mindset 07:03 The 28 Human Motives 08:52 Personalized Well-Being Needs 10:35 Identifying Top Motives 12:16 Introducing Dream Killers 13:08 Taking a Proactive Approach 14:47 Co-Creation...2024-12-0429 min
Humans of Martech147: Nataly Kelly: Making global feel local through the power of marketing localizationWhat’s up everyone, today we have the pleasure of sitting down with Nataly Kelly, CMO at Zappi. Summary: Global expansion is a wild process that connects brands to the unique vibe of each market, it’s not just creating a website or translating content. Every market brings its own needs, from how audiences navigate sites to what resonates visually and emotionally. Moving into international territories means showing up prepared, with a localization strategy that’s flexible and has a ton of local insight. Marketing Ops and RevOps both play a key role in localization as a strate...2024-11-261h 00
The Native Experience Podcast: Translation, localization and multicultural marketing discussions#032: Brand Global, Adapt Local with Nataly KellySend us a textIn this episode of The Native Experience podcast, we dive into the world of global branding and localization with Nataly Kelly, Chief Marketing Officer at Zappi. We discuss her extensive experience in marketing and localization and how these experiences shaped her insights on building brand value across cultures. Natalie shares her journey, from her passion for music to her professional endeavors, and how her background in languages has influenced her approach to marketing.We explore the key themes from Nataly’s upcoming book, Brand Global, Adapt Local, which emphasizes th...2024-11-0456 min
Marketing Over CoffeeNataly Kelly, CMO of Zappi on Consumer InsightsIn this Marketing Over Coffee: Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio Bringing Hubspot to the rest of the world! Starting out in music and then […] The post Nataly Kelly, CMO of Zappi on Consumer Insights appeared first on Marketing Over Coffee Marketing Podcast.2024-09-2734 min
Marketing Over Coffee Marketing PodcastNataly Kelly, CMO of Zappi on Consumer InsightsIn this Marketing Over Coffee:
Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee
Direct Link to File
Brought to you by our sponsors:NetSuite and Wix Studio
Bringing Hubspot to the rest of the world!
Starting out in music and then becoming and interpreter
CSA Research, SmartLane
Opening Hubspot Tokyo
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into...2024-09-2700 min
Marketing Over CoffeeNataly Kelly, CMO of Zappi on Consumer InsightsIn this Marketing Over Coffee: Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio Bringing Hubspot to the rest of the world! Starting out in music and then becoming and interpreter CSA Research, SmartLane Opening Hubspot Tokyo NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and...2024-09-2734 min
Midnight CallerMidnight Caller: "The Red Shoes" - Episode ThreeKelly bonds with Natalya after she has a vicious fight with Dmitriy. Nataly manipulates Kelly into sharing details of her painful divorce. But just as Kelly starts to believe Natalya is her true friend, she sees what looks like Marie's backpack hanging in Natalya's closet. Kelly confides in Ms. Horowitz the elderly Russian/Jewish woman who lives in the building and teaches her son Atticus piano. Ms. H tells Kelly she's also freaked out by Natalya because she reminds her of a character from a Russian folklore story, a dancer with Red Shoes who brought death and misery wherever...2024-07-1624 min
OnBase: Smashing Sales and Marketing MisalignmentsEp. 485 | Localization Lessons for Global Marketing SuccessEpisode Summary
This episode provides insights into effective global marketing strategies and cultural considerations for international expansion. Manuela Furtado shares best practices for localizing content and campaigns to resonate with target audiences in different countries and cultures. She emphasizes the importance of understanding local markets through research and tailoring strategies for each region. Manuela also discusses the need to align global and local marketing efforts with sales to ensure consistent branding while making the experience culturally relevant in each new market. Overall, the episode offers guidance to companies on prioritizing localization from the start of their global expansion planning.2024-06-2020 minMarTech Podcast ™ // Marketing + Technology = Business GrowthChoosing The Best Digital Strategy For International BusinessNataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. Understanding the best digital strategy for international expansion requires a nuanced approach. It's not just about assuming global platforms work uniformly in every country, and it goes beyond translating all the content on your website into the new market’s language. Today, Nataly discusses how to choose the best digital strategy for your international business. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at h...2024-05-2618 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthChoosing The Best Digital Strategy For International BusinessNataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. Understanding the best digital strategy for international expansion requires a nuanced approach. It's not just about assuming global platforms work uniformly in every country, and it goes beyond translating all the content on your website into the new market’s language. Today, Nataly discusses how to choose the best digital strategy for your international business. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at h...2024-05-2618 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy You Need A Market Intensification StrategyNataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. In the digital age, expanding into global markets has become more accessible for companies. However, unlike the past, today's approach requires an incremental process to expand your presence in a new market, making a market intensification strategy crucial. Today, Nataly discusses why you need a market intensification strategy. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-i2024-05-2516 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy You Need A Market Intensification StrategyNataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. In the digital age, expanding into global markets has become more accessible for companies. However, unlike the past, today's approach requires an incremental process to expand your presence in a new market, making a market intensification strategy crucial. Today, Nataly discusses why you need a market intensification strategy. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-i2024-05-2516 min
Inside Insights#65 - Connecting the dots: The importance of globally connected insightsNataly Kelly, CMO at Zappi and author of Take Your Company Global, discusses how to get insights connected to drive growth, reveals what it really takes to be a global organization, and shares some of her best practices for international growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-03-0637 min
B2B Digital Marketer589 Nataly Kelly - How to Expand Your Business Internationally in Record TimeIn our latest podcast episode, we invite you to join us on a journey into the world of international business expansion with our guest, Nataly Kelly, Founder of Born to Be Global and author of “Take Your Company Global: The New Rules of International Expansion”. Natalie Kelly shares her expertise in navigating the complexities of expanding businesses across borders, offering valuable insights for both aspiring entrepreneurs and seasoned professionals. Throughout our conversation, we uncover common misconceptions and explore practical strategies for success in global markets and discuss how to expand business internationally. From emphasizing the impo...2024-02-2942 min
Women in B2B Marketing45: Is Your Company Ready for True Global B2B Marketing? - with Nataly Kelly, Founder of Born to Be Global (B2BG)In this episode of Women in B2B Marketing, host Jane Serra interviews global growth consultant Nataly Kelly. Nataly shares her extensive experience in B2B marketing, including her time as VP of Marketing at HubSpot. The conversation focuses on international and global B2B marketing, with Nataly emphasizing the importance of thorough research, customer engagement, and strategic alignment before expanding into new markets. Nataly walks us through:Going global from day one thanks to digital channelsConsidering factors such as product-market fit, pricing, payment methods, and customer retention when expanding globallyThe halo effect and the importance o...2023-12-2748 minMarTech Podcast ™ // Marketing + Technology = Business GrowthChoosing The Best Digital Strategy For International Business -- Nataly Kelly // Take Your Company GlobalNataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. Understanding the best digital strategy for international expansion requires a nuanced approach. It's not just about assuming global platforms work uniformly in every country, and it goes beyond translating all the content on your website into the new market’s language. Today, Nataly discusses how to choose the best digital strategy for your international business. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at h...2023-12-2218 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthChoosing The Best Digital Strategy For International Business -- Nataly Kelly // Take Your Company GlobalNataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. Understanding the best digital strategy for international expansion requires a nuanced approach. It's not just about assuming global platforms work uniformly in every country, and it goes beyond translating all the content on your website into the new market’s language. Today, Nataly discusses how to choose the best digital strategy for your international business. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at h...2023-12-2218 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy You Need A Market Intensification Strategy -- Nataly Kelly // RebrandlyNataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. In the digital age, expanding into global markets has become more accessible for companies. However, unlike the past, today's approach requires an incremental process to expand your presence in a new market, making a market intensification strategy crucial. Today, Nataly discusses why you need a market intensification strategy. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-i2023-12-2116 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy You Need A Market Intensification Strategy -- Nataly Kelly // RebrandlyNataly Kelly, Author of Take Your Company Global, explores international digital marketing strategies. In the digital age, expanding into global markets has become more accessible for companies. However, unlike the past, today's approach requires an incremental process to expand your presence in a new market, making a market intensification strategy crucial. Today, Nataly discusses why you need a market intensification strategy. Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-i2023-12-2116 min
Unleash Your Imagination, Through Free AudiobookTake Your Company Global: The New Rules of International Expansion Audiobook by Nataly KellyListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 719807
Title: Take Your Company Global: The New Rules of International Expansion
Author: Nataly Kelly
Narrator: Sarah Welborn
Format: Unabridged
Length: 07:02:02
Language: English
Release date: 12-05-23
Publisher: Ascent Audio
Genres: Business & Economics, Marketing & Advertising, Business Development
Summary:
Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the...2023-12-057h 02
Feel The Full Audiobook Everyone Is Talking About — So Game-Changing!Take Your Company Global: The New Rules of International Expansion by Nataly KellyPlease visithttps://thebookvoice.com/podcasts/1/audiobook/719807to listen full audiobooks.
Title: Take Your Company Global: The New Rules of International Expansion
Author: Nataly Kelly
Narrator: Sarah Welborn
Format: Unabridged Audiobook
Length: 7 hours 2 minutes
Release date: December 5, 2023
Genres: Business & Career Development
Publisher's Summary:
Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on th...2023-12-057h 02Listen to the Best Full Audiobooks in Business & Economics, Marketing & AdvertisingTake Your Company Global: The New Rules of International Expansion by Nataly KellyPlease visithttps://thebookvoice.com/podcasts/1/audiobook/719807to listen full audiobooks.
Title: Take Your Company Global: The New Rules of International Expansion
Author: Nataly Kelly
Narrator: Sarah Welborn
Format: Unabridged Audiobook
Length: 7 hours 2 minutes
Release date: December 5, 2023
Genres: Marketing & Advertising
Publisher's Summary:
Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the pr...2023-12-057h 02Download High-Quality Full Audiobooks in Business & Economics, Business & Career DevelopmentTake Your Company Global: The New Rules of International Expansion by Nataly KellyPlease visithttps://thebookvoice.com/podcasts/1/audiobook/719807to listen full audiobooks.
Title: Take Your Company Global: The New Rules of International Expansion
Author: Nataly Kelly
Narrator: Sarah Welborn
Format: Unabridged Audiobook
Length: 7 hours 2 minutes
Release date: December 5, 2023
Genres: Business & Career Development
Publisher's Summary:
Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on th...2023-12-057h 02
Download High-Quality Full Audiobooks in Business & Economics, Business & Career DevelopmentTake Your Company Global: The New Rules of International Expansion by Nataly KellyPlease visit https://thebookvoice.com/podcasts/1/audiobook/719807 to listen full audiobooks. Title: Take Your Company Global: The New Rules of International Expansion Author: Nataly Kelly Narrator: Sarah Welborn Format: Unabridged Audiobook Length: 7 hours 2 minutes Release date: December 5, 2023 Genres: Business & Career Development Publisher's Summary: Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on...2023-12-0530 min
The Legendary Leaders PodcastNataly Kelly - Take Your Company GlobalWhen thinking about remote work nowadays, most people’s experiences are with working remotely during the pandemic. Here, to talk about building a successful remote, global company, is Nataly Kelly. In this Episode 130 of The Legendary Leaders Podcast, Nataly talks about leading remote teams over the years, managing remote work expectations, and dealing with language barriers. She also shares about having no headquarters, the key ingredients for a successful global organisation, and being intentional about taking career steps. Ready to learn more? Episode Timeline: [06:43] A bit about...2023-10-101h 26
Global AmbitionsInnovative Approaches to Global ExpansionGet set for an insightful journey into the realm of global expansion with the Chief Growth Officer at Rebrandly, Nataly Kelly. Promising to equip you with the tools you need to take your business to the next level, Nataly demystifies her innovative MARACA Model that forms the basis of her forthcoming book. This ingenious framework, focusing on market availability, real-time analytics, and customer addressability, offers a robust and analytical means to identify the best markets to infiltrate. 2023-09-1215 min
Strong Leaders Serve with Teri Schmidt131. Unlocking Cross-Cultural Collaboration with Nataly KellyDo you:Lead a team that with team members from different countries? OrAre you building a business with a global presence? OrDo you lead a team with people who are different from you? If you answered yes to any or all of these questions, this conversation with Nataly Kelly, author of the new book Take Your Company Global and Chief Growth Officer at Rebrandly is for you. Nataly is a seasoned business leader, international business expert,and longtime Harvard Business Review contributor on the topic of globalbusiness. Whether you are...2023-08-0945 min
Localization TodayBuilding a Multilingual SEO Program | December 2022In her latest piece for MultiLingual magazine, Nataly Kelly talks to colleague Karolina Bujalska-Exner, senior marketing manager of international SEO at HubSpot, to gain some insights into how companies can develop an SEO strategy as they expand into new markets abroad.2023-01-0124 min
Localization TodayMaking the Link Between Marketing, Revenue, and Localization | By Nataly Kelly | October 2022When the business, and marketing's much broader scope, begins to creep beyond just one country or language, the complexity can begin to seem overwhelming. 2022-11-0131 min
Roel FunckenAmbient.Mixlr.April part 2 - 20221 . Nils Frahm . All Melody . Tripping with Nils Frahm
2 . Purl . Form Is Emptiness . Form Is Emptiness
3 . Arovane . Scaabl . Ve Palor
4 . Autechre . Nine . Amber
5 . Bersarin Quartett . Keine Angst . II
6 . Burial . In McDonalds . Untrue
7 . Christopher Bissonnette . The Rate of Delay . Pitch, Paper & Foil
8 . Nils Frahm . Todo Nada . Old Friends New Friends
9 . Nils Frahm . Corn . Old Friends New Friends
10 . Clark . Absence . Totems Flare (Bonus Track Version)
11 . Cyril Secq / Orla Wren . Troisième Brabche . Branches
12 . Donato Wharton . Sidereal . Body Isolations
13 . Dedekind Cut . Instinct . $uccessor (ded004)
14 . FEDERICO DURAND . Una plaza junto a las vías del tren . La Niña Junco
15 . The Future Sound of London . MAx...2022-04-215h 33
¡Echale Podcast!¡La Reina No Tan Tipica!Not Your Typical Average Queen (NYTAQ) a business that started with the determination of one Women, Fernanda Kelly. Fernanda Kelly was born in San Diego, California and raised in Tijuana Mexico. Both of her parents, are from Mazatlan Sinaloa. Kelly studied journalism and theater in San Diego State University and then moved to Los Angeles to study at Stella Adler Academy of Acting. She has done television, radio, print, and acting. You can catch her on Univision Radios syndicated station KLVE and most recently on Peacocks hit show "Bel-Air."Honorable mentions: Nataly Valenzuela Rodriguez @I...2022-04-0658 min
Localization TodayTop-five mistakes to avoid with localizationLocalization can be a complicated process. There are no shortage of factors to consider when bringing content to a new market. But what are some of the main pitfalls to avoid with your latest localization project? Nataly Kelly, Vice President of Localization at Hubspot, shares her top-five mistakes that can derail a localization project.2022-04-0605 min
Dual Poetry PodcastDesire Poems by Women PoetsRight now in April 2022 the PTC has just released our latest World Poets Series Book ‘To Love a Woman’ by Argentinian poet Diana Bellessi, translated by Leo Boix. So this week we are taking a little thematic inspiration and playing you four poems about desire written by female poets.You will hear 'Make Me Drunk with Your Kisses' by Maria Clara Sharupi Jua from Equador, translated from Shuar by Nataly Kelly and The Poetry Translation Workshop, 'Cat Lying in Wait' written in Dari by Shakila Azizzada from Afghanistan and translated by Zuzanna Olszewska with the poet Mimi Khalvati, 'The Lost Butt...2022-04-0121 minDual Poetry PodcastDesire Poems by Women PoetsRight now in April 2022 the PTC has just released our latest World Poets Series Book ‘To Love a Woman’ by Argentinian poet Diana Bellessi, translated by Leo Boix. So this week we are taking a little thematic inspiration and playing you four poems about desire written by female poets.You will hear 'Make Me Drunk with Your Kisses' by Maria Clara Sharupi Jua from Equador, translated from Shuar by Nataly Kelly and The Poetry Translation Workshop, 'Cat Lying in Wait' written in Dari by Shakila Azizzada from Afghanistan and translated by Zuzanna Olszewska with the poet Mimi Khalvati, 'The Lost Butt...2022-04-0121 min
DUAL Poetry PodcastDesire Poems by Women PoetsRight now in April 2022 the PTC has just released our latest World Poets Series Book ‘To Love a Woman’ by Argentinian poet Diana Bellessi, translated by Leo Boix. So this week we are taking a little thematic inspiration and playing you four poems about desire written by female poets. You will hear 'Make Me Drunk with Your Kisses' by Maria Clara Sharupi Jua from Equador, translated from Shuar by Nataly Kelly and The Poetry Translation Workshop, 'Cat Lying in Wait' written in Dari by Shakila Azizzada from Afghanistan and translated by Zuzanna Olszewska with the poet Mimi Khalvati, 'The Lost...2022-04-0121 min
Global AmbitionsContent CreationNataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global marketing strategy. 2022-03-0814 min
Localize the WorldWhat is Localization?The LTW podcast is on a mission to demystify the localization industry, starting with the definition of localization.
Whenever I tell people I study "localization," I'm hit with a "Wow that's cool! ...What is localization?"
After having to explain and re-explain localization to every person I talk to, I've honed in on a couple of definitions of it. Today, I want to share some definitions that have helped me understand localization and give a prime example of L10N.
Sources listed:
Creating a more Accessible Localization Definition, Nataly Kelly
...2022-01-0308 min
VistaTalksVistaTalks Ep 75 - Nataly KellyNataly Kelly is the VP of Localization at Hubspot, a published author with Penguin Random House and a board member at Multilingual magazine. Nataly is the author of Born to be Global, a well-known blog in the language industry, and a contributor to Harvard Business Review.2021-11-2426 min
IAMLMP.COM : DJ MixesLMP Mixes 0353 : Live Reggaeton Mix : Download LMP DJ In The App Store01. Uva Bombom – Rochy RD Feat. Chuky De Lewa
02. Bobote (Remix) – El Experimento Macgyver Feat. Ceky Viciny, La Insuperable, Rochy RD, Quimico Ultra Mega, Bulin 47, Onguito Wa, La Sabiduria, Gatillero 23, JC La Nevula, El Bloonel & Yofrangel
03. Acuetate – El Alfa Feat. Tivi Gunz, Yomel El Meloso, Haraca Kiko, Capitan Aloo & El Fother
04. Alta Gama – Rochy RD
05. Moriremos – Ceky Viciny
06. Teteo (Remix) – You R Feat. El Fecho RD
07. Mera Woo – El Alfa
08. Coronao Now – El Alfa Feat. Lil Pump
09. Mueve La Cadera – El Alfa Feat. Kiko El Crazy
10. La Romana – Bad Bunny Feat. El Alfa
11. Qu...2021-09-2150 min
The International Expansion Podcast with Ramsey PryorEpisode 5 - Nataly Kelly, VP of Localization at HubspotNataly Kelly is currently the VP of Localization at Hubspot. As most are aware, Hubspot is one of the foremost CRM platforms out there in market, and for context on their global presence, they have over 4500 employees across 11 global offices, and serve over 113,000 customers in over 120 countries. Nataly has been doing amazing work in international business for over 20 years, from localization and translation, to research, consulting and advising some of the largest companies in the world on their international strategy. She is also an author of two books on translation, a frequent contributor to publications including The Huffington Post...2021-06-041h 04The International Expansion Podcast with Ramsey PryorEpisode 5 - Nataly Kelly, VP of Localization at HubspotNataly Kelly is currently the VP of Localization at Hubspot. As most are aware, Hubspot is one of the foremost CRM platforms out there in market, and for context on their global presence, they have over 4500 employees across 11 global offices, and serve over 113,000 customers in over 120 countries. Nataly has been doing amazing work in international business for over 20 years, from localization and translation, to research, consulting and advising some of the largest companies in the world on their international strategy. She is also an author of two books on translation, a frequent contributor to publications including The Huffington Post...2021-06-041h 04
Reading Matter12 Found in Translation by Nataly Kelly and Jost ZetzscheThe Importance of Being a Translator! What aspects of our lives depend on them? How business, culture, religion, education, human rights, going to the hospital and technological development depend on translations - this book covers all that and much more. Nat reviews the Found in Translation in your bite-sized book podcast!
Check out my Instagram https://www.instagram.com/bookwormylife/?hl=en
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Send in a voice message: https://anchor.fm/reading-matter/message2021-05-2707 min
The International Expansion Podcast with Ramsey PryorEpisode 3 - Ana Sofia Guzman - Co-founder of International Mastermind, fmr International Strategy and Operations at SquarespaceIn this episode, Ana Guzman shares her journey starting from El Salvador, moving to the US for university, driving Squarespace's early international expansion team, and then founding International Mastermind and a bilingual education company. She goes deep into the cross-functional effort and pre-work that her team at Squarespace undertook to properly localize their product and message for the German market, and shares lots of valuable learnings and hindsight from this experience. See below for the topics we covered during this conversation. Ana's journey from El Salvador to the US and into international expansion as a...2021-05-1146 minThe International Expansion Podcast with Ramsey PryorEpisode 3 - Ana Sofia Guzman - Co-founder of International Mastermind, fmr International Strategy and Operations at SquarespaceIn this episode, Ana Guzman shares her journey starting from El Salvador, moving to the US for university, driving Squarespace's early international expansion team, and then founding International Mastermind and a bilingual education company. She goes deep into the cross-functional effort and pre-work that her team at Squarespace undertook to properly localize their product and message for the German market, and shares lots of valuable learnings and hindsight from this experience. See below for the topics we covered during this conversation. Ana's journey from El Salvador to the US and into international expansion as a...2021-05-1146 min
The Worldly Marketer PodcastHow Canva Grew to Be One of the Top 20 Unicorns in the World w/ Rachel CarruthersRachel Carruthers is the Head of Internationalisation and Localisation at Canva, a Software-as-a-Service (SaaS) company that makes graphic design simple for everyone. Since launching in 2013, Canva has grown to become one of the top 20 unicorn companies in the world, with a current valuation of $15 billion dollars USD. Canva now has over 50 million monthly active users across 190 countries and 100 different languages. More than 1,400 team members work together across continents to achieve the company's mission, which is to empower everyone in the world to design anything and publish anywhere. Originally from California, Rachel spent several years working on the...2021-05-0956 min
Smart Habits for TranslatorsSmart Habits for Using Technology in Our Work with Jost ZetzscheToday’s episode is all about using technology in your work. Sounds like a no-brainer, right? Even though many translators and interpreters like putting pen to paper, we depend on technology and tools to make us more productive and maintain our work's high quality. This is also a controversial topic, especially the debate surrounding the advances in machine translation (MT), how this technology affects our work, and what lies ahead.We also often get questions from listeners on the beginner end of the spectrum about translation environment tools or CAT tools: which ones are best an...2021-04-2000 min
The Global PodcastEpisode 11: Born To Be Global, a conversation with Nataly KellyNataly Kelly believes that digital companies are destined to be global. Beyond her role as VP at Hubspot, Nataly shares with others through her books and writings at Born to be Global, her blog. Take a moment to hear a conversation and see why both Michael and Renato think that Nataly's work is some of the most influential and enjoyable in the localization industry.2020-11-1625 min
The FitSoul PodcastThe Power of Faith & Daily Rituals w/ Fernanda KellyFaith & daily rituals are two important pillars in the FitSoul methodology. One of the biggest examples of staying steadfast in your faith and committing to your daily rituals no matter what has been actress, TV host, entrepreneur, and founder of NYTAQ - a brand to empower women through fashion - Fernanda Kelly. Fernanda has overcome obstacles and continued to trust herself because of the power of faith and daily rituals, which she shares in today's episode. Follow @fernandakellyyy @shopnytaq2020-09-1400 min
KELLY ANN CARES165: LEARNING HOW TO SLOW DOWN USING SELF CARE, MEDITATION AND BREATHWORK!In today’s episode I am sharing a
few ways I get myself back on track and grounded. You know that feeling where
your body just says…Stop! Slow down for a minute. And then you actually listen…
That is what I did a few days ago and
in today’s show I am sharing my go to techniques and rituals I do that get me
feeling like myself again.
Everything mentioned in the show
you can find below…
Let me know if you try any of my
go-t...2019-08-0900 minKELLY ANN CARES165: LEARNING HOW TO SLOW DOWN USING SELF CARE, MEDITATION AND BREATHWORK!In today’s episode I am sharing a
few ways I get myself back on track and grounded. You know that feeling where
your body just says…Stop! Slow down for a minute. And then you actually listen…
That is what I did a few days ago and
in today’s show I am sharing my go to techniques and rituals I do that get me
feeling like myself again.
Everything mentioned in the show
you can find below…
Let me know if you try any of my
go-t...2019-08-0900 min
The Worldly Marketer PodcastHow HubSpot Became One of the World’s Fastest-Growing Companies w/ Nataly KellyNataly Kelly is the VP of International Operations and Strategy at HubSpot, an inbound marketing, sales, and services software company based in Cambridge, Massachusetts. Founded in 2006, HubSpot has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. Beyond the US, it now has offices in Ireland, Singapore, Australia, Japan, Germany, and Bogota, Colombia opening soon. With a background in translation and interpretation, Nataly loves helping companies grow internationally. She has over 20 years of experience working with global organizations, both in-house and as an independent consultant. She is the former Chief Research Off...2018-07-1850 min
Night White SkiesEp. 041 _ Jason Kelly Johnson and Nataly Gattegno _ 'Live Models'I’m happy to say that today’s guests are two friends - architects Jason Kelly Johnson and Nataly Gattegno of Future Cities Lab. Future Cities Lab is an experimental art and Design studio in Francisco, CA. Since 2005, founders Jason Kelly Johnson and Nataly Gattegno have collaborated on a range of cutting-edge projects exploring the intersections of art and design with public space, performance, advanced fabrication technologies, robotics, and responsive building systems. 2018-05-0747 min
Relatos de Terror de Escritos de PesadiLa posesión de Kevin (Espíritus Inmundos, 1ª trama).Kevin tenía el tesoro más preciado en su familia. Su esposa Kelly, sus hijos Ted y Nataly representaban su vida idílica. Ahora con la llegada de las Navidades, un suceso inaudito y terrible iba a cambiarle la felicidad para siempre.2015-11-2914 min
Dual Poetry PodcastMake Me Drunk With Your Kisses By Maria Clara Sharupi Jua translated by by Nataly KellyYou can find more poems from around the world at:www.poetrytranslation.orgLike us on Facebook at:www.facebook.com/poetrytranslationFollow us on Twitter:@PoetryTranslate2015-05-1102 min
Dual Poetry PodcastLike Red - Hot Lava By Maria Clara Sharupi Jua translated by by Nataly KellyYou can find more poems from around the world at:www.poetrytranslation.orgLike us on Facebook at:www.facebook.com/poetrytranslationFollow us on Twitter:@PoetryTranslate2015-05-1102 min
Dual Poetry PodcastDreams By Maria Clara Sharupi Jua translated by by Nataly KellyYou can find more poems from around the world at:www.poetrytranslation.orgLike us on Facebook at:www.facebook.com/poetrytranslationFollow us on Twitter:@PoetryTranslate2015-05-1100 min
Slate DebatesLexicon Valley #20: Death to PotatoesBob Garfield and Mike Vuolo speak with Nataly Kelly, coauthor of Found in Translation: How Language Shapes Our Lives and Transforms the World. Learn more about your ad choices. Visit megaphone.fm/adchoices2012-10-2934 min
PRI's The World Oct 17, 2012World in Words Podcast: Translating Birth, Love and DeathTranslator and author Nataly Kelly talks about interpreting 911 calls and 'cupid calls,' as well as translating poetry from a hybrid of Spanish and Shuar, a mainly Ecuadorian tribal language. Kelly has co-written a book on the translation industry called 'Found in Translation.' For more: http://www.theworld.org/category/podcast/the-world-in-words-podcast/2012-10-1744 min
Groks Science Radio Show and PodcastSobremesa -- Groks Science Show 2012-10-17Have you ever wanted to try the universal translator on Star Trek? Would it make it easier to communicate with people who speak other languages? On this episode, Nataly Kelly discusses her new book, Found in Translation.2012-10-1726 min
PRI's The World Aug 8, 2012Africa’s Translation GapA new Translators Without Borders report says most African nations are in dire need of translation services. Report co-author Nataly Kelly talks about how that might happen, and how translation can save lives and foster democratic values. More here: http://www.theworld.org/category/podcast/the-world-in-words-podcast/2012-08-0627 min