Shows
The Aspirant PodcastThe Generalist’s Dilemma: How Laurie Went from Undefined to UnforgettableSend us a textIf you’ve ever found yourself spiraling in “I could do anything for anyone!” energy—but still wondering why your dream clients aren’t knocking—this one’s going to hit home.In today’s episode, I’m joined by my long-time creative partner and fellow strategist, Laurie Peterson—who recently did something that took her over 15 years to do: finally name and clearly position her consulting brand. We’re getting real about what makes it so hard to define our own niche (even when we do it for others!), the fe...2025-06-2521 min
The Aspirant PodcastHow to Stand Out and Build Real Relationships on LinkedInSend us a textLinkedIn doesn’t have to feel like a corporate suit you’re squeezing into.If you’ve ever felt overwhelmed, underqualified, or just downright awkward about showing up on LinkedIn, this episode is the breath of fresh air you need.I’m joined by the brilliant and down-to-earth Sue Gresham (aka “The LinkedIn Lady”), who breaks down what it really takes to build visibility and relationships on the platform, all while leaning into your own secret sauce. We talk about:Why you don’t have to post da...2025-06-1730 min
The Aspirant PodcastHow to Ditch the Chatter and Find Your True VoiceSend us a textAre you ready to stop second-guessing yourself and start speaking with bold, authentic confidence? In this episode of The Aspirant Podcast, we’re joined by the amazing Jen Oliver, a TEDx speaker coach and champion of real, heartfelt expression and connection. She’s here to share how to uncover your true voice—whether you’re pitching a client, sharing your story on stage, or communicating something important in your personal or romantic life. Jen’s dropping truth bombs on how to quiet the mental noise, connect with your body, and show up as the t...2025-06-1238 min
The Aspirant PodcastHow to Stop Overthinking and Start Taking Action in Your BusinessSend us a textEver get stuck in a spiral of “what ifs” that stops you from moving forward in your business? You’re not alone and this episode is exactly what you need to give you the motivation and know how to do something different next time.Today, I’m joined by Elizabeth Dodson, co-founder of the tech company HomeZada, to talk about how to stop overthinking, trust your gut, and make bold decisions (even if you’re scared). With over 25 years in tech and business development, Beth brings real talk on staying grounded, reflecting...2025-06-0345 min
The Aspirant PodcastMy Journey Into Entrepreneurship Started with Cards and ChocolateSend us a textWhat do handmade greeting cards and holiday truffles have to do with entrepreneurship?In this special solo episode, I’m taking you back to the early days of my business journey, back before I ever even knew, or dreamed where I’d be today! From childhood creative projects to unexpected pivots, this is my story and how I got here. Maybe this episode inspires you to reflect on your own early days. What were the unexpected experiences or skills you were gaining that you never imagined would be laying the g...2025-05-2718 min
The Aspirant PodcastCrickets on Launch Day? Why Your High-Ticket Offer Isn’t SellingSend us a textIf you’ve ever poured your heart into a high-ticket offer and launched it—only to hear crickets—you are so not alone!In this episode, Business and Growth Strategist Melissa Glick joins us to break down what’s really happening when your best offer flops and how to course-correct fast. From building buyer-ready pipelines to leveraging curated events, we dig into the real strategies that convert, all while maintaining that real, relational approach. You’ll learn:Why your offer might be falling flat (and how to adjust it fast)How...2025-05-1335 min
The Aspirant PodcastHow I Booked Two High-Quality Clients in Two Months Using Facebook GroupsSend us a textFacebook groups might seem oversaturated or chaotic—but they’re far from dead. In this solo episode, I’m pulling back the curtain on how I landed two high-quality clients through Facebook groups. I’ll walk you through what actually worked, the mindset shifts that made a difference, and how you can use these free spaces more strategically to get leads without being spammy.If you’ve been feeling discouraged and like you’re getting passed up in Facebook Groups, this one is for you!WHAT YOU’LL LEARNThe small sh...2025-05-0712 min
The Aspirant PodcastHow to Break the Fear Cycle and Build Real Resilience as an EntrepreneurSend us a textFeeling stuck in fear or overwhelmed by the entrepreneurial hustle? This is all too common, and luckily, there are tools and strategies to help make the weight of it all a little lighter! In today’s episode, we’re getting real about what it actually takes to build emotional resilience as an entrepreneur (hint: it’s not about "working harder").Natasha sits down with psychotherapist Anissa Cordova, PhD, to talk about the messy, human side of business ownership—navigating discomfort, handling rejection, and staying grounded in a world that often pul...2025-04-2956 min
The Aspirant PodcastWhat the Founder’s Journey Really Looks Like For a Working Mom with Iron Orchid Design’s Sally GriswoldSend us a textWhat if the hardest season of your business was actually the beginning of your next big breakthrough?In this episode, I’m joined by Sally Griswold, co-founder of Iron Orchid Designs (IOD), a globally beloved DIY brand known for creating some of the most beautiful and innovative decor tools on the market for furniture flipping and craft. Sally shares Iron Orchid Design’s journey of being two sisters licensing their designs to a larger company to becoming the multi-million dollar small business they are today. From the burnout that sparked a bold...2025-04-2449 min
The Aspirant PodcastWhat No One Tells You About Messaging (And Why It’s Costing You Clients)Send us a textIf writing about your business feels harder than taxes with a toddler… you’re not alone.Messaging and copywriting trip up even the savviest entrepreneurs! In this episode, I’m joined by brand messaging strategist and website copywriter Stacy Eleczko for a convo that will totally change the way you think about how you talk about your business.We’re pulling back the curtain on what actually makes copy convert—and why so many entrepreneurs are skipping the foundational steps that make marketing way harder than it needs to b...2025-04-0227 min
The Aspirant PodcastWhy Your Business Needs Insurance—Even If You Have an LLC with Alexandra LammersSend us a textIf you think having an LLC means you don’t need business insurance, think again! In this episode, we’re busting that myth with insurance expert Alexandra Lammers. Whether you're an online service provider, coach, or product-based business owner, protecting yourself (and your business) is non-negotiable.We’re breaking down the must-have policies, the biggest misconceptions about liability, and why having insurance isn’t just about protecting your business—it’s also about protecting your personal assets (and other people!). Plus, Alexandra shares the one type of insurance most business owners overlook (bu...2025-03-1219 min
The Aspirant PodcastSEO Basics Every Entrepreneur Should KnowSend us a textSEO can feel like an overwhelming maze of keywords, algorithms, and technical jargon—especially for solopreneurs who don’t yet have the budget to hire an expert. But what if optimizing your website didn’t have to be so complicated?In this episode, I sit down with SEO strategist Jeff Wilson to break down simple, actionable steps that any business owner can take to improve their website’s visibility. From creating content that attracts the right audience to structuring your pages for search engine success, Jeff shares practical insights that won’t require...2025-03-0428 min
The Aspirant PodcastWhy You’re Struggling to Stay Organized (And What to Do About It)Send us a textFeeling scattered, overwhelmed, or struggling to follow through on tasks? You’re not alone! Whether you have ADHD or just find it hard to stay on top of everything as a business owner, this episode is packed with practical strategies to help you get organized, manage your time effectively, and actually get things done.I’m joined by Kat, a professional organizer and ADHD coach, who shares real-life systems that work for both neurodivergent and neurotypical entrepreneurs. We’ll talk about why traditional productivity advice doesn’t work for everyone, how to beat...2025-02-2540 min
The Aspirant PodcastStephanie Long - 3 SEO Trends You Need to Know for 2025 (So You Don’t Get Left Behind!)Send us a textIn this episode, Natasha Clawson sits down with Stephanie Long, founder and CEO of Mrs. SEO, to dive into the top SEO trends for 2025 and how AI is shaping the future of search. Stephanie shares insights on how businesses can optimize their websites for AI-driven search results, user search intent, and high-quality content creation. Build Your AUTHORity: How to Write a Book to Elevate Your Brand and Charge More>> SIGN UP NOW (limited seats available) ✨ Never miss an episode, sign up for...2025-02-1827 min
The Aspirant PodcastThe AI Problem No One’s Talking About (Yet)Send us a textWhat happens when AI starts questioning what’s real and what’s not? As AI tools become more integrated into our digital world, business owners and creators are facing a new challenge—one that could impact visibility, trust, and originality.Are we entering an era where proving our authenticity is just another algorithm to beat? Let’s talk about what this means for the future of online business.Never miss an episode, sign up for notifications by clicking here.Get In Touch: Websit...2025-02-0509 min
The Aspirant PodcastMaking Business Connections in the Most Unexpected PlacesSend us a text What if your next big business opportunity came from a casual, everyday conversation? In this episode, I’m sharing how a chance encounter at the gym led to a valuable connection—without a single sales pitch. We’ll dive into why relationship-based marketing is the secret to selling with ease and how you can start making meaningful business connections in the most unexpected places. Tune in and discover how simple, genuine interactions can open doors you never saw coming! Never miss an episode, sign up for notifications by clicking here....2025-01-3005 min
The Aspirant PodcastThe One Word That Could Transform Your YearSend us a textWhat if one word could guide your year, bring focus to your goals, and shift how you approach your day-to-day? In today’s episode, I’m sharing the word I’ve chosen for 2025 and the story behind how it found me.This word is already helping me rethink progress, tackle big dreams, and find joy in small, daily wins—and it might just do the same for you.If you’re ready for a fresh perspective and a little inspiration, this episode is for you. Let’s dive in!Never m...2025-01-1507 min
The Aspirant Podcast5 Common Marketing Setbacks (and How to Overcome Them to Build Confidence and Boost Sales in 2025)Send us a textAre these common marketing challenges holding you back from achieving your business goals?In this episode, I break down the five most frequent marketing roadblocks I see with my clients and share actionable strategies to overcome them. You'll discover how to adopt a proactive marketing mindset that not only builds your confidence but also helps grow your income this year.Here’s what we’ll tackle together:Struggling to find time for marketing.Feeling afraid of coming across as salesy, repetitive, or annoying.Relying too much on w...2025-01-0716 min
The Aspirant PodcastKelley Sewell - Find the Courage to Write and Publish Your First BookSend us a textEver dreamed of writing a book but don’t know where to start? In this episode, Natasha Clawson sits down with Kelley Sewell, CEO of Redcliff Publishing, author, and writing coach, to demystify the path to publishing. Kelley shares insights into self-publishing, hybrid publishing, and traditional publishing, outlining the pros and cons of each approach.They discuss the logistics of writing a book, finding time amidst a busy schedule, and overcoming fears of vulnerability and criticism. Kelley also emphasizes the importance of defining your audience and marketing your book early, using cr...2024-12-0330 min