Shows
Tactical & PracticalHow to Market To Happy & Sad CustomersMost of the time I buy whiskey, I'm happy, celebrating, I'm buying to have a good night with friends or to mark a milestone.
But on rare occasions... I buy whiskey when I'm sad, angry, frustrated, stress, I buy it as a coping mechanism...
Now that's not good, and it's been a long time since I've done it so don't worry about me, lol... but it exposes a flaw in the way that most of the industry is talking about customer personas.
How can one buyer (Me) have two completely opposite mindsets (happy or angry), that lead me to...
2026-02-1815 minTactical & Practical$75k from one campaign? In this economy?I've been at a brand where an average SMS campaign would do $8k in revenue. Then we sent one that did $40k in 30 minutes.
I've ran an email account that made $6k on a normal daily email campaign. Then we sent one that did $75k in 24 hours.
And no, those campaigns weren't sent on black friday, they weren't even sent in Q4.
In this episode, I show you how you can take a moment that your customers care about, or can relate to, bring them into your world to experience it with you, and have a day that makes...
2026-02-1422 minTactical & PracticalDoubling Ad Spend While Increasing aMERIn this episode I break down how we just:
- Doubled ad spend while increasing aMER
- How doing less allows you to do more
- Testing CTA button text
- Resending emails to non openers (the easiest, lowest hanging revenue in all of ecom)
- & what to do what your top selling product starts to plateau
2026-02-0423 minTactical & PracticalAddition by Extraction: w/ Kyle Yeoman From GroovePresident of GrooveLife.com joins the show to talk about building lean & efficient marketing teams.
2026-01-2825 minTactical & PracticalKeys To Scaling Past $10mm/yearLearn how I've helped 7 figure brands break through the 8 fig/yr mark, here some anonymous questions from marketers early in their careers, and check out a recent DISCOUNT test I ran with suprising results, my Tweet of the Week, and a JUICY Tactical Tip for SuperBowl Sunday.
2026-01-2125 minTactical & PracticalStarting a Brand From ZeroDive into how I started a new brand, and how I think about creative strategy & split testing when nobody has ever heard of you.
2026-01-2019 minTactical & PracticalDon't Build A Brand, Develop PersonalityWe need to throw out the word "brand"
I think our simple, performance-marketer brains completely crumble when we try to think about building a "brand."
It's abstract, it sounds antithetical to performance & growth, and it leads marketers into a lot of bad behavior
Instead, you should be trying to build PERSONALITY into your company.
A personality that is capable of showing up in the right context, to each persona you're trying to sell to.
Think about your own personality. You show up differently to saturday night dinner with friends than you to do sunday afternoon lunch with your in...
2025-12-0908 minTactical & PracticalGive Rich Customers A ChanceYes, the majority of Americans aren't rolling in cash right now... But, the top 10% of earners are still seeing your ads, visiting your website, and spending their money. Why aren't you giving them the opportunity to give you MORE?
2025-12-0409 minTactical & PracticalDiscounts Are Like Binge DrinkingDiscounts are like binge drinking
- Lots of fun in the short term (big revenue boost)
- Leads to bad behavior (hacky marketing)
- Creates shallow, meaningless relationships (low LTV customers)
- Terrible Hangovers (awful performance after the sale)
- It's more acceptable to do around major holidays (if you're doing it august I assume your life & business are not going well)
...But a great offer is like sharing a pour of Kentucky's finest bourbon.
It starts with meaningful connection (strong messaging), and creates a long lasting relationship (profitable LTV).
Listen to this episode and hang around till minute 6...
2025-11-2709 minTactical & PracticalHow Connor MacDonald Plans For Next YearThe CMO of The Ridge is back on the pod to break down how he's thinking about 2026, including 103 ideas to improve performance next year, an increased focused on retention, on-site merchandising strategy, and organic social.
2025-11-2131 min
DTC PodcastBonus: How Nate Lagos Quadrupled Original Grain with Persona-Based CROSubscribe to DTC Newsletter - https://dtcnews.link/signupNate Lagos just wrapped his first week as CMO of Adapt Naturals after a breakout run that saw him quadruple Original Grain’s revenue. In this episode, Nate joins Eric Dyck for whiskey and wisdom on persona-driven marketing, CRO as a growth engine, and why you don’t need 100 ads a week to win on Meta.For DTC founders and marketers optimizing for LTV and profitable scale in 2025.How to uncover true customer motivations and build actionable personas
2025-11-1934 min
DTC PodcastEp 559: How Nate Lagos Quadrupled Original Grain’s Growth Using Persona-Based CROSubscribe to DTC Newsletter - https://dtcnews.link/signupNate Lagos just wrapped his first week as CMO of Adapt Naturals after a breakout run that saw him quadruple Original Grain’s revenue. In this episode, Nate joins Eric Dyck for whiskey and wisdom on persona-driven marketing, CRO as a growth engine, and why you don’t need 100 ads a week to win on Meta.For DTC founders and marketers optimizing for LTV and profitable scale in 2025.How to uncover true customer motivations and build actionable personasCRO testing fram...
2025-11-1034 minTactical & PracticalThe Best Ad I Saw All OctoberThe best ad I saw in all of October didn't come from a DTC brand you've heard of... It wasn't even a DTC brand...
In this episode I break down the best ad of October & teach you how you should be applying the principles that make it a great ad to your next batch of creative.
If you want your ads to work better, start testing creative, copy, and offers on your WEBSITE with Intelligems.io. Use code NATE10 to get 10% off your subscription price.
2025-11-0508 minTactical & PracticalLazy marketers are better than wasteful onesI think marketers should be lazy
Maybe "efficient" is the better word. But tbh I'd rather lazy over a marketer who doesn't understand the difference between activity and productivity
My job as a CMO is basically to make the company the most money while spending the least money
Hit our biz goals as efficiently as possible.
But I've been getting DMs from CEOs that sound like, "I feel like my marketing team is doing a ton of work, but...
2025-10-3015 minTactical & Practical2 UNDEFEATED Advertising Tactics2 Undefeated Advertising Tactics, regardless of any algorithm change, or the channel, or the year... these two tactics, when executed well & consistently, will improve the effectiveness of your advertising 100% of the time:
1. Understand your customers' REAL consideration journey. How long does it take someone from discovery to purchase? What micro decisions do they need to make along the way before they make the final purchase decision? What are the external & internal factors that are capable of affecting that decision making process? Who (other than the brand) can affect that process? Influencers? Social proof from real customers? An authority in your...
2025-10-1613 minTactical & Practical7 Metrics To Measure FUNNEL FILLING Effectiveness7 ways to measure the effectiveness of your FUNNEL FILLING:
1. Google Search Volume
2. Total REACH (all ad & organic channels)
3. Cost Per 1,000 Accounts Center Accounts Reached (Meta)
4. New Visitor Percentage (Meta)
5. Blended Cost Per New Site Session
6. Blended Cost Per New Lead
7. Revenue Per Lead (short time frame: 7-, 14-days etc)
What else would you add?
October is FUNNEL FILLING SZN for ecom, but a lot of marketers rely on HOPE to make sure it's going well without any concrete data, which I don't advise.
Measuring these 7 metrics, and comparing them to the same time frame from last year or last...
2025-10-0708 minTactical & PracticalTrickle Down TacticsNone of you should be copying & pasting the same exact tactics that 9-figure brands use in their marketing to your 6-, 7-, or even 8-figure/yr brands.
You should take inspiration from them, but then run those tactics through the FILTER of your brand, your budget, your bandwidth, your skillset, and your customer base, before applying those tactics.
In this episode of Tactical & Practical, I talk about how we've taken inspiration from Ridge's creator strategy with MKBHD, Portland Leather Goods' Meta ad creative strategy, and how we've used similes & metaphors like great songwriters to improve our direct response copywriting.
...
2025-09-1212 minTactical & PracticalI Quit My Job (3 biggest lessons learned)Tactical & Practical is brought to you by Intelligems.io - your one-stop-shop for PROFIT GROWTH. Split test prices, offers, progress bars, content, and anything else you can think of on your website to maximize your top and bottom line.
Here are the 3 biggest lessons I learned during my time at OG, and how you can apply them to your growth marketing channels:
You’re not selling what you think you’re selling. Make sure you are marketing what your customers REALLY, maybe even subconsciously, want.
Big growth doesn’t come from big ideas. Big growth comes from relentlessly testing & optimi...
2025-09-0910 minTactical & PracticalPractical Price Anchors$25 will buy you a bottle of Jack Daniel's in a liquor store, but only 4 shots of Jack in a bar.
When my wife & I go to Five Guys for dinner we usually spend $40, but last night we got it delivered so we paid $75.
At my local steakhouse, the tomahawk at $149 makes the $91 ribeye look like an amazing deal.
And at the movie theater, I never get the medium popcorn for $12.50 because the large is only 50 cents more.
The way...
2025-08-2609 minTactical & PracticalPRO Checklist: Countdown To Black FridayI'm running through our MANDATORY website testing checklist before Black Friday in this episode. It's going to guarantee that our funnel is as dialed in as possible before we get to Nov 1st and have to start scaling aggressively.
If you feel like your website testing strategy has been a little sloppy, or maybe a little inconsistent, send this to your team and make sure you're dialed in for Christmas.
This episode wouldn't be possible with our website split testing partner: Intelligems.io - the most reliable & profitable split...
2025-08-1911 minTactical & PracticalHow Marketing Should Influence Product DevelopmentI'm not a watch designer by any means... in fact, most of you have seen the way I dress, I have no business working in the fashion industry whatsoever...
But, there are still some instances where marketing needs to inform product development.
1. When there's low hanging fruit based on sales data
2. When the product launch calendar needs to support performance marketing
3. When there's customer feedback
4. When you need new products to expand your TAM
I break down these 4 points with real world examples in this 8 minute episode.
2025-08-1609 minTactical & PracticalCountdown To Black Friday: INFLUENCERSCountdown to Black Friday: 112 Days
I'm doing a series of episodes counting down to this holiday shopping season and teaching you how to prepare for it.
First up, I wanted to talk about scaling your influencer program ahead of Q4. Done well, influencer should be the highest return on ad spend you see in your business, but it's also one of the hardest channels to scale, which is why you need to start NOW if you haven't already.
The buyer pool explodes in November & December, so I think most brands can invest in bigger & broader influencers than they might...
2025-08-0811 minTactical & PracticalHow To Create New Acquisition OffersIn this episode, I deep dive my process for creating, testing, and scaling profitable acquisition offers.
Tactical & Practical is brought to you by Intelligems.io - our profit growth platform. Unlock more profit from every site visitor by split testing offers, prices, images, and a whole lot more with Intelligems. Schedule a demo today and let 'em know I sent you!
2025-08-0710 minTactical & PracticalConcussed Copywriting (LIVE FROM NYC)On this episode, I share the full keynote I gave at the DTC Growth Summit in New York last week, where I show you my entire copywriting process, share my ChatGPT prompts, and explain how copywriting has become a huge performance lever for us.
We wouldn't be able to test all this copy without our sponsor: Intelligems.io - your one stop shop for all your split testing needs. Go to intelligems.io, schedule a demo, and let 'em know I sent ya!
2025-08-0131 minTactical & PracticalFeeling Ignored? 3 Steps to Make Leadership LISTENDo you ever feel like leadership isn't listening to the marketing team?
I've been there
More often than not, I actually think it's the marketer's fault.
We need to do a better job of:
- communicating problems that we foresee on the horizon, even if they're not impacting us today
- Showing data that proves these problems will eventually impact the top & bottom line (it's not the CEO's job to care about your email CTR or whatever metric you're looking...
2025-07-2913 minTactical & PracticalNate Answers Your DMsIn this episode, Nate answers your questions in the DMs about:
- Static vs Video Meta Ads
- AI Tools
- The neccessary Tech Stack for $10mm/yr brands
- And how aggressively to scale ad spend
Tactical & Practical is sponsored by Intelligems, the one-stop-shop for PROFIT GROWTH & OPTIMIZATION for all shopify stores. Go to Intelligems.io and schedule a demo so you can start testing copy, images, offers, pricing, and a whole lot more to increase your top and bottom line.
2025-07-2415 minTactical & PracticalMy 10 Word Marketing StrategyMy entire marketing strategy can be distilled down into 10 words
“Acquire as many high-value customers as you can afford”
Before I bring on a new resource, channel, tactic, or SaaS, asking myself these questions has brought a ton of clarity to my decision making process, and prevents us from chasing shiny objects
“Will this help me acquire more high-value customers?”
Or
“Will this allow me to afford more high-value customers?”
Let’s break...
2025-07-1807 minTactical & Practical5 Reasons Why I Don't Use Cost CapsOne guy's opinion.
Do whatever you want with this info, I don't care, I'm just tryna sell watches and the perspective I share in this episode has help us do that a lot.
Tactical & Practical is sponsored by Intelligems.io - our one-stop-shop to grow & optimize our PROFIT. It lets you test a ton of elements on your site, from prices & offers, to copy, content, and structure. If you're not focused on testing your website, you're leaving money on the table, so go schedule a demo, let 'em know I sent you, and you can...
2025-07-1611 minTactical & PracticalShould You Charge Customers For Shipping?To offer free shipping, or to charge for shipping, that is the question.
This episode dives into how you can use different shipping offers to create more PROFIT in your biz, with real examples from 3 brands.
Tactical & Practical is sponsored by Intelligems.io - your one stop shop for profit growth. Intelligems allows us to test content, prices, and offers all across our shopify store using PROFIT as our north star metric. Unlike most SaaS, Intelligems doesn't charge you a % of revenue generated from it, it's super affordable for brands of all...
2025-06-2509 minTactical & PracticalSkoal, Chevy, and BrowningIn the new song, "Skoal, Chevy, & Browning" Morgan Wallen uses the positive attributes that those^ brands have, and likens them to the type of man he hopes to become.
"Be a friend like Skoal, always there in a pinch
Love your woman like a Chevy, steady as a rock
When you've got something to say, do it like your Browning, and try to shoot 'em straight"
This is the EXACT principle I covered in an episode a few weeks ago:
Original Grain says their watches are Rugged & Dependable, like the men who wear them
Jack Daniel's has said their...
2025-06-1808 minTactical & PracticalMarket To The Individual, Not The AveragesIn this episode, I show you how to evaluate the results of split tests based on different cohorts (new vs returning site visitors, mobile vs desktop traffic, cold vs warm traffic), so you can stop marketing to the averages, and start marketing to individuals.
Tactical & Practical is brought to you by Intelligems.io
Intelligems is our profit-optimization platform, and it's the reason why we're able to dig into the results of these tests at the cohort level, and roll our personalized experiences on our website. Go to intelligems.io...
2025-06-1313 min
Always Off Brand"$100M Marketing Competition!" - Sarah Levinger & Nate LagosSpecial treat this week. We do a cross over with our sister show on the Quickfire Podcast Network, "Brain Driven Brands" with Sarah Levinger and Nate Lagos. This is one their most popular episodes, the $100M Marketing Sweepstakes. They use AI to get them through a live game to see who becomes the best marketer! It is amazing! Always Off Brand is always a Laugh & Learn! FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Sarah Levinger: https://www.linkedin.com...
2025-06-1243 minTactical & PracticalWhere Should You Send Your Ad Traffic?In this episode, I break down a super overlooked tactic: how to find your best-performing ad traffic destinations. The results might surprise you as much as they surprised me.
This episode is brought to you by Intelligems.io
If you don't know, Intelligems is the software that shows me all the blue bars I've been sharing - it's the results of split tests we've ran through their software on our shopify store, and it's one of the most impactful tools we have in our tool kit. Plans start at...
2025-06-1110 minTactical & Practical5 Ways To Craft Profitable Acquisition OFFERSIn this episode, Nate covers 5 ways to make your customer acquisition MORE PROFITABLE, with real examples & case studies of each.
Tactical & Practical is sponsored by Intelligems.io - If you want to test more offers on your website that'll make you more money, schedule a demo with intelligems and start offer-testing today!
2025-06-0616 minTactical & PracticalMessaging MATTERSCopywriting is a performance lever. Tbh, it's one of the biggest performance levers we have... but I slept on it for WAY TOO LONG early in my career.
In this episode, I break down some copy we wrote & tested that increased CVR & Profit Per Session of our top landing pages by double digit percentages.
You owe it to your shareholders to start testing messaging on your website, so take 13 minutes to watch this pod & start writing new copy today.
We can't test our copy...
2025-06-0514 minTactical & PracticalYour Ad Account Is NOT a Reliable Testing Ground, Your Website IsEveryone complains about how unreliable Meta is... but those people will tell you that it's the only viable testing ground for new creative... It's not.
We test creative on our website first, then roll out winners to our ad account, and it's paid off big time.
This episode covers how we test messaging, visuals, and site structure elements on our website to massively increase our top & bottom line.
This website testing wouldn't be possible without our sponsor: Intelligems.ioIt allows us to test every...
2025-05-2714 minTactical & PracticalA Deep Dive On Price TestingEverything you need to know about price testing, neatly packaged into one, 25 minute podcast episode:
Nate is proud to partner with Intelligems.io for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & customer journey to make sure you're adding the most dollars possible to your top & bottom line. Stay tuned for the rest of the series.
2025-05-2325 minTactical & PracticalIntro To Split Testing Like a PRONate is proud to partner with Intelligems for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & customer journey to make sure you're adding the most dollars possible to your top & bottom line. Stay tuned for the next 6 episodes!
2025-05-2114 minTactical & PracticalWho You Should (& SHOULD NOT) Listen ToIn this episode, Nate teaches you how to discern who you should, and who you shouldn't take marketing advice from.
Tactical & Practical is sponsored by Intelligems.io - the ultimate profit optimization tool for shopify brands.
2025-05-1514 minTactical & PracticalNate ROASTS Cold DMsIn this episode, Nate ROASTS (and coaches) some of the worst cold DM-ers in his inbox. Enjoy some laughs, and maybe send this episode to the next guy who sends you an awful DM.
Intelligems.io is the ultimate profit-growth tool for Shopify stores, and if you're not actively testing elements of your website like prices, offers, copy, images, and more, then you're leaving an INSANE amount of money on the table. Go get a demo of Intelligems right now and let 'em know I sent ya!
2025-05-0919 minTactical & PracticalROAS Doesn't Matter, AOV DoesIn this episode, Nate breaks down some common misconceptions about how marketing performance is evaluated, and shows you how to focus on profit rather than ROAS or CAC.
This episode is brought to you by Postscript's Tariff Relief Fund: https://postscript.io/tariff-relief-fund
And shoutout to our main sponsor, Intelligems.io for being the most reliable & impactful SaaS, helping us grow our top line revenue and profit by split testing every aspect of our website.
2025-05-0712 minTactical & PracticalLessons From Lynchburg (At The Jack Daniel's Distillery)Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world.
And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC brands could learn from how they do things at Jack Daniel's.
So, in today's episode of tactical & practical, I'm going to talk through how inspired I've been by their:
1. Long Term Thinking & Strategy
2. Product Expansion & Elevation
3. Culture of people who really care about what they do.
I hope you take some time to think on those 3 points and how it can be applied...
2025-05-0212 minTactical & PracticalI'm UpsetI'm upset - mainly at myself, and at a lot of voices in the ecom industry for not preaching CONSISTENCY. Every tactic is branded as a "quick fix" or "unlimited money hack" - and that's not true. Real growth comes from executing simple tactics, excellently, and consistently, for a long, long time. That's what I want you to take away from this episode
Tactical & Practical is sponsored By Intelligems.io & Postscript.io
2025-04-2911 min
The Andrew Faris PodcastInside Original Grain's 8-Figure Product Launch Playbook (With Nate Lagos)MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af. INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Nate Lagos is the VP of Marketing at Original Grain, a mid-8-figure brand that grew 100% last year, is on pace for 100% growth this year, and has been profitable at every step of the way. Follow him...
2025-04-2956 minTactical & PracticalPROFIT MORE: Our Bundles Are RIPPINGIn this episode, I break down the evolution of our bundle strategy, and how it's become a big part of what we do, even at a brand where buying multiple items isn't all that common.Brought to you by Intelligems.io & Postscript.ioIntelligems is the ultimate profit-growth platform, and after 2 years of being a paying customer, it's clear to me that EVERY shopify brand should consistently testing their website content, copy, images, prices, offers, shipping thresholds, and a whole lot more. You don't need a pricey CRO agency...
2025-04-2419 minTactical & PracticalOvercome Tariffs By Price TestingIn this episode, Nate brings his 2 years of price testing experience to the spotlight, to specifically give you a tactical roadmap of how to extract the most profit possible in a world where your COGS might DOUBLE.This episode is very fittingly sponsored by the best price testing software in the game: Intelligems.io - They can also help you test every element of your shopify store to add more dollars to your top and bottom line. Sign up for Intelligems.io today!
2025-04-1513 minTactical & PracticalThe BILLION Dollar Headline FormatI've seen 7-, 8-, 9-figure brands, and even a BILLION dollar brand CRUSH with this simple headline format.In this episode of tactical & practical, I break down exactly how you can use this for your brand.Enter Nate's copywriting giveaway here: https://docs.google.com/forms/d/e/1FAIpQLSfqFH8zqq5AFefNBNtYV0SFnR-MkdT_ybmxMMovcvHne1lzvw/viewformSponsored By Intelligems.io - the PERFECT solution for split testing on your website to increase your top & bottome line!
2025-04-0811 minTactical & PracticalClear Your Funnel, Empty Your Warehouse, Fill Your Bank AccountThis episode is all about how to MAXIMIZE the end of your biggest sales of the year.Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test anything on your website in order to maximize revenue & profit per site visitor with Intelligems! Tell 'em I sent you, and start adding dollars to your bottom line today!
2025-04-0317 min
Brain Driven BrandsThe Tattoo Test: Can Nate Build a Brand Worth Bleeding For?In this episode, we're putting cohost Nate on trial—brand trial, that is. Sarah, Nate, and Tether Insight's new AI research intern, DEX play The Tattoo Test, a brutal brand-building game show where each level challenges Nate to prove his brand is worthy of obsession, devotion... and maybe even a little ink. Guided by Sarah and judged (mercilessly) by Dex—our British, sarcasm-laced AI intern—Nate must face: Level 1: Pick a fight (a real one) Level 2: Design a ritual, not a funnel Level 3: Write a tattoo-worthy tagline...
2025-04-0317 min
Creative ControlWaiter to CMO in 3 Years // Nate LagosWelcome to Creative Control, a show about the art and business of content—how to build it, how to scale it, and how to actually make it matter. After years of working behind the scenes with some of the world's biggest brands, Alex Lagos (Founder, Lagos Creative) is sharing what he's learned.Each week, we'll break down the game, dive deep on industry topics, and sit with people who are shaping creative culture—artists to athletes, entrepreneurs to influencers, celebrities to CEOs.-----WATCH full episodes on YouTube: https://www.yout...
2025-04-0149 minTactical & PracticalDon't JUST Listen To Your Customers, Watch Their ActionsOn this episode, Nate discusses how traditional customer feedback can be BIASED & INACCURATE. But, he shows you how to extract valuable customer feedback from their behavior, and how to apply it to your business.Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test anything on your website in order to maximize revenue & profit per site visitor with Intelligems! Tell 'em I sent you, and start adding dollars to your bottom line today!
2025-03-3111 minTactical & PracticalBe a Top 10% MarketerOn this episode, Nate explains why creating products & content for the top 10% of earners in America will be absolutely required for success in ecom. Tactical & Practical is sponsored by Intelligems.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems...
2025-03-1911 minTactical & PracticalEasy 7-Minute Tactic To Increase FB Ad PerformanceOn this episode, Nate explains the simplest, but one of the mostTactical & Practical is sponsored by Intelligems.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !
2025-03-0707 minTactical & PracticalHow & Why We Run Creator Whitelisted Ads On MetaOn this episode, Nate explains how & why he runs Creator Whitelisted Ads On FacebookTactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !Postscript is...
2025-03-0410 minTactical & PracticalWriting The "Century Watch" Headline (20% increase in CVR)On this episode, Nate shows you the moment he has the idea that lead to the copy on this landing page, that resulted in a 20% increase in Revenue Per Session: https://www.originalgrain.com/pages/all-whiskeyTactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're...
2025-02-2810 minTactical & PracticalBadvertising: Our Biggest Mistakes In Ads w/ Sarah LevingerOn this episode, Nate (28) & Sarah (36) discuss the most common mistakes they see in advertising, and you can trust them, 'cause they've made a TON of mistakes over the years.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money...
2025-02-2630 min
Always Off Brand"Ad Measurement, Percentages Don't Pay The Bills!" with Nate LagosSuper excited to have a spectacular marketer who is so smart and so funny! Nate Lagos joins the show. Nate is the VP of Marketing at Original Grain watches. He also has his own show, Tactical & Practical in addition to being the co-host of Brain Driven Brands. He drops some amazing tips and tricks for all brands and anyone who is creating and managing ads. Always Off Brand is Ecommerce Simplified, Learn & Laugh! Guest: Nate Lagos LinkedIn:https://www.linkedin.com/in/natelagos/ Company: https://www.originalgrain.com/ Podcast...
2025-02-201h 02Tactical & PracticalUnscripted Ranting: NOT ALL PRODUCTS DESERVE AD SPENDNot all products deserve ad spend. You should ONLY be promoting products that produce the MOST PROFITABLE customer journeys.Tactical & Practical is sponsored by Intelligems.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !
2025-02-2012 minTactical & PracticalSteal These Campaign IdeasOn this episode, Nate dives into 3 recent email & sms campaigns that CRUSHEDTactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !Postscript is a platform dedicated...
2025-02-1810 minTactical & PracticalWhat's Currently Crushing For Portland Leather Goods w/ MacCoy MerkleyIn this episode, MacCoy Merkley is back to share what him and his marketing team are focusing on so far in 2025.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !
2025-02-1328 minTactical & PracticalTransitioning From Individual Contributor to ManagerIn this episode, MacCoy Merkley is back to share his advice to Nate on building efficient marketing teams.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !
2025-02-1126 minTactical & PracticalHow To Communicate Marketing Performance To CEOs & FoundersNate dives into the all-important topic of COMMUNICATION, and specifically how you should communicate to leadership during the good times, and the bad!Tactical & Practical is sponsored by Intelligems.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !
2025-02-0627 minTactical & PracticalCurrently Crushing: Wins From January 2025Nate shares 4 tactics that are currently crushing for him in January of 2025Tactical & Practical is sponsored by Intelligems.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !
2025-02-0407 minTactical & PracticalHow To Extract MORE REVENUE From Your Email List - w/ Jimmy KimIn this episode, Nate & Jimmy discuss how SEGMENTATION strategies are wildly misunderstood, and give a masterclass on how extract the most revenue from your email list.Follow Jimmy on Twitter: https://x.com/yojimmykimListen to both of his podcasts: https://open.spotify.com/show/3Ub2TSCWKYNH1o8riWT87v?si=ff5135405ae348a9 & https://open.spotify.com/show/3IQ8FMRAv6cGKRbx95arMI?si=23f27a0f95344b6fGet Tix to Commerce Roundtable: https://commerceroundtable.com/Tactical & Practical is sponsored by Intelligems.io & Postscript...
2025-01-2326 minTactical & PracticalDon't Confuse Symptoms For A Diagnosis (low ROAS isn't the problem)In this episode, Nate discusses how the SYMPTOMS of poor marketing performance (low ROAS/high CAC), don't tell the full story. Instead you need to look at the underlying causes to create a strategy that'll ACTUALLY help you improve marketing efficiency.THIS SHEET CAN BE USED TO UNDERSTAND WHAT'S GOING WRONG IN YOUR MARKETING: https://docs.google.com/spreadsheets/d/142jKbSzV4wYsBnOW78bbEr8i5Q3ERTBO-20F-SfItmc/edit?usp=sharingTactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit...
2025-01-2111 minTactical & PracticalThe 3 Pillars of Our CRO StrategyIn this episode, Nate discusses how his CRO (PRO) strategy is evolving in 2025.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !Postscript is a platform...
2025-01-1410 minTactical & PracticalMy 10 Biz-Related New Year's Resolutions (Recorded LIVE)In this episode, Nate went LIVE on his socials to discuss his new year's resolutions for his marketing department in 2025.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !
2025-01-0330 minTactical & PracticalHow To Understand Your True Value Props with Sarah LevingerNate goes full EMO on this episode to understand his true value props - something that's widely misunderstood in ecom. He's joined by @SarahLevinger, who's helped OG uncover their best messaging through her work as the founder of TetherInsights.io - a consumer insights company unlocking huge growth for 8- and 9-figure DTC brands.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website...
2024-12-3129 minTactical & PracticalHow To Diversify Into New Product Categories with Sean FrankNate chats with CEO of The Ridge, Sean Frank, in an effort to understand how a wallet company now sells luggage, rings, knives, and watches.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go...
2024-12-2722 minTactical & PracticalCurrently Crushing: Our MYSTERY Watch PromoIt's another edition of Currently Crushing, where I breakdown a tactic that's CRUSHING for us RIGHT NOW.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !...
2024-12-2010 minTactical & PracticalYou cannot serve two METRICS: How to Align Finance & MarketingOn this episode, Nate breaks down how setting a MINIMUM profit goal allowed OG to grow 100% this year.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !
2024-12-1908 minTactical & PracticalHow To Align Marketing & Ops To Maximize ProfitsOn this episode, Nate shares some of his biggest failures this year - selling out of product at the WRONG times - and how he's going to fix it by creating better systems to align marketing & operations.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're...
2024-12-1215 minTactical & PracticalHow To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy MerkleyOn this episode, Nate brings in some of the best CMOs in ecom to discuss how they started & advanced their own careers, and how you can too. Big shoutouts to Connor MacDonald of Ridge Wallet, Connor Rolain of Hexclad, and MacCoy Merkley of Portland Leather Goods for coming on and sharing their journeys!Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has...
2024-12-0551 minTactical & PracticalBONUS EPISODE: What's Currently Crushing For Me In November of 2024In this special episode, I outline my best performing ads, emails, texts, and landing pages from the last 30 days so you know exactly what's working for me right now.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems...
2024-12-0316 minTactical & PracticalWe Doubled Our AOV (With Ryan Beltran, Co-Founder of Original Grain)In this episode, I bring my boss on the podcast - CEO & Co-founder of Original Grain, Ryan Beltran. We discuss how we've nearly doubled our AOV, and what role new product development plays in our growth.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your...
2024-11-2124 minTactical & PracticalSMS Tactics That Print Money with Alex BellerIn this episode, Alex & Nate discuss new SMS tactics that they've implemented this year and already have shown that they're wildly profitable, and also debate the best meal: Yankee Stadium hot dogs or Nobu Malibu sushi.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money...
2024-11-1532 minTactical & PracticalHow I Run FB Ads: Increase ROAS While Spending 150% More YoYToday I'm breaking down exactly HOW run Facebook ads. Tweet @NateLagos with any questions about this episode, I'm happy to dive deeper on anything in this episode!Intelligems is the ULTIMATE profit optimization tool. You don't need a CRO agency anymore, you just neend an Intelligems account! If you're NOT testing copy, headlines, prices, and images on your website, you're leaving money on the table, so go checkout Intelligems.io !Postscript is our newest sponsor, but they're no stranger to me! I've been a happy paying customer of PS fo...
2024-11-0720 minTactical & PracticalDo you know WHY you run ads?We’re spending 147% more on Facebook ads year-over-year, at a better ROASIt’s because we understand WHY we run ads in the first place.If you don’t truly understand WHY you’re doing something, you’re never going to understand HOW to do it well.Analyzing the question “why do we run ads” is surely worth 8 minutes of your time.Tactical & Practical is sponsored by Intelligems.io & Postscript.ioIntelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strateg...
2024-10-3109 minTactical & PracticalHow To Write Copy With Connor MacDonald (Ridge CMO) & ChatGPTOne of the best ecom CMOs in the game stopped by Tactical & Practical today to talk about how he writes copy with ChatGPT. Connor is the CMO of Ridge.com and one of my favorite marketers to talk to, and this episode taught me a lot about how to get the most out of our AI writing partners. Make you sure follow him on twitter, and subscribe to the marketing operators podcast ( https://x.com/couuor & https://open.spotify.com/show/23IMg6aJK1RcGOMeTA7VE4?si=2fe29905457b4b43 )Tactical & Practical is sponsored by...
2024-10-2434 min
Brain Driven BrandsHow to Build a Psychologically Irresistible Offer (Feat: Nate Lagos)In this episode of Brain Driven Brands, Sarah and Nate go deep into the psychology of good offers. We also chat about: Psychological tactics that get people hooked. Why Red Bull is winning the psychology game after 31 years in the biz. The only psychological offer you should be testing this year. Tweet: https://x.com/SarahLevinger/status/1790796314436911196 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical a...
2024-10-2219 minTactical & PracticalA Step By Step Guide To Product LaunchesNate explains every detail of OG's recent new product launch - two watches inlaid with coffee beans sealed in resin. From the idea, to the creative, copywriting, teaser & ad strategy, he doesn't leave any detail out!Tactical & Practical is sponsored by Intelligems.io - Check them out for all your site testing needs. Using Intelligems, I've been able to increase our AOV, CVR, and Revenue Per Session while scaling site traffic by over 50% this year, and the testing we've done with intelligems has lead to MASSIVE top and bottom line growth. Tell them I...
2024-10-0918 min
Brain Driven BrandsThe Volume vs Precision Creative War: Who Will Win? (Feat. Nate Lagos)In this episode, Nate and Sarah break down why you should stop iterating static ads and focus on testing your messaging instead. We'll chat about why agencies are worried, the magic of identity-focused messaging, and the real difference between grabbing attention vs. capturing intention. Tweet Source: https://x.com/codyplof/status/1824879975323070783 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: htt...
2024-09-1717 minTactical & PracticalA Dire Warning About Q4In this episode, Nate shares a warning about 3 common mistakes made in Q4, and shares tactical advice on what to do to avoid them!Tactical & Practical is sponsored by Intelligems.io - Check them out for all your site testing needs. Using Intelligems, I've been able to increase our AOV, CVR, and Revenue Per Session while scaling site traffic by over 50% this year, and the testing we've done with intelligems has lead to MASSIVE top and bottom line growth. Tell them I sent you, and start adding dollars to your bottom line today!
2024-09-0609 minTactical & PracticalREAL ROAS (Not sponsored by an attribution SaaS)In this episode, Nate shares the simplest metric that's given him clarity when it comes to understanding the effectiveness of his advertising efforts: REAL ROASTactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool for ecom brands. Schedule a demo today & tell 'em I sent you!
2024-08-2811 minTactical & PracticalAJ Vaynerchuk Teaches Me About Athlete Endorsement DealsThe first ever guest on Tactical & Practical is AJ Vaynerchuk, CEO & Co-Founder of VaynerSports, a modern athlete representation agency. We discuss how brands of all sizes & all budgets are able to leverage athlete endorsement deals, and highlight the importance of strong alignment between the athlete & the brand.Follow @AJV & @NateLagos on social media, visit VaynerSports.com to work with any of AJ's clients, and leave a review on today's episode if you enjoyed it!Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool for ecom brands...
2024-08-1419 minTactical & Practical3 E-mail Campaigns That PRINT MONEYIn this episode, Nate breaks down 3 plain text e-mail campaigns that he's sent in the last year that have built trust & familiarity with his customers, AND generated a ton of revenue. Great marketing should be able to build brand & generate sales at the same time, and this episode is a peek behind the curtain of how Original Grain accomplishes that in their retention marketing efforts.This episode of Tactical & Practical is sponsored by Intelligems.io - the ultimate profit-optimization tool.Follow @NateLagos on twitter and @TacticalAndPracticalMarketing on Instagram
2024-08-0819 minTactical & PracticalAn Unscripted Rant: Marketing in Times of "Crisis"In this, the first unscripted episode of Tactical & Practical, Nate challenges you to have a solid gameplan for the next crisis that happens in America.This episode is sponsored by Intelligems.io - your one stop shop for all your split testing needs!Follow @NateLagos on Twitter & Linked In, and tweet at him with any comments about the pod!
2024-08-0118 minTactical & PracticalMath That Makes Sense (& Dollars): Understanding The Economics Of E-commerceIn this episode, @NateLagos walks you through two big mistakes ecom brands make all too often:
Planning to maintain marketing efficiency when aggressively scaling
Cutting ad spend when performance is worse than desired
Both of these mistakes have a detrimental affect on the bottom line, and in this episode, you''ll learn how and why you need to avoid them like the plague.Tactical & Practical is sponsored by Intelligems.io - the one stop shop for all your split testing needs! Book a demo and start adding profit to your bottom line today!Follow...
2024-07-2510 min
The Andrew Faris PodcastHow Original Grain Is Generating Huge Profits Apart From Meta Ads (With Nate Lagos)Nate Lagos is one of my favorite thinkers in DTC.
That's because he thinks as well or better than anyone I know about how to do "brand building" in a way that actually generates profit. Put another way, "brand building" doesn't have to = "money burning." At least not for Nate.
On this episode we talk about how Original Grain (where Nate is the CMO) is generating huge growth and profits via brand colabs, working with YouTube creators, and more.
EPISODE SPONSORS
MORE STAFFING: Virtual assistants can be helpful. Virtual professionals can transform...
2024-07-1941 minTactical & PracticalHow To Decrease Your CAC Without Sacrificing AOV or LTVIn this step by step guide, Nate Lagos lays out tactics you can use to decrease customer acquisition costs without running huge discounts, or sacrificing customer value.This episode is sponsored by Intelligems! You've heard me mention it by now, but on the video version of this podcast I show the results from 2 of my most recent split tests - one testing content on our highest traffic landing page, and the other testing prices of our most popular watch - and both had over a 40% INCREASE in profit per session. Those kinds of results...
2024-07-1811 minTactical & PracticalDefeat Rising CAC By Increasing AOV & LTVIn this step-by-step guide, Nate Lagos explains how to overcome rising acquisition costs by increasing your customer lifetime value. Like every episode, this is designed so you can learn something & immediately implement a tactic to add profit to your ecom brand. Please tweet @ NateLagos if you have any questions or feedback about the show!Tactical & Practical is sponsored by Intelligems - the ultimate profit-optimization tool. Go to Intelligems.io for all your split testing needs and tell them I sent ya!This episode is also sponsored by Cannadips. Go...
2024-07-1113 minTactical & PracticalHow To Make Money By Giving Stuff AwayNate Lagos explains how & why ecom brands can be profitable by running giveaway promotions. Like every episode, this is designed so you can learn something & immediately implement a tactic he discussed to add profit to your ecom brand. If you have any questions about anything discussed here, please tweet @NateLagos and he’ll get right back to you.This episode is sponsored by Intelligems - your one stop shop for all your split testing needs. Schedule a demo at Intelligems.io to start optimizing the profit of your website.
2024-07-0514 minTactical & PracticalFinding Price-Market-Fit (in this economy)Most ecom brands have a fundamentally FLAWED method for setting their prices. Optimizing for gross margins or "profit per unit sold" is a TERRIBLE idea. In this episode, Nate Lagos explains the correct way of finding "price-market-fit" - and why you should be using Intelligems to test your prices CONSTANTLY.
2024-06-2814 minTactical & PracticalHow we partnered with Jack Daniel's, Bob Marley, and moreNate Lagos explains how & why they've landed partnerships with Jack Daniel's, Taylor Guitars, and Major League Baseball. If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
2024-06-2011 minTactical & PracticalProfitable Influencer Marketing in 2024Original Grain has built an army of niche creators to represent their brand and help them acquire customers profitably - listen to VP of Marketing Nate Lagos explain how. If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
2024-06-2015 min
Equation of ExcellenceEP002: Nate Lagos | VP of Marketing | Original GrainSummaryIn this conversation, Nate Lagos, a marketing expert, discusses his background in paid acquisition and his experience in the marketing industry. He shares insights on conversion rate optimization (CRO), the importance of understanding business metrics, and the exciting trends in the marketing industry. Nate also talks about his approach to Black Friday and Cyber Monday promotions, the gifting strategy for his brand, and the success of YouTube as an acquisition channel. He highlights the importance of high-quality creative and the impact it has on advertising performance. Nate also discusses his focus on online sales and the...
2024-01-2438 minThe Andrew Faris PodcastExactly 10 Reasons Original Grain Is Growing So Much This Year (With Nate Lagos)I've never done an episode like this ever before.
Nate Lagos's tweet outlining his exact 10 keys to growing Original Grain was so good that I immediately DMed him and said, "Let's talk more about all of these."
So that's what we did: from 1-10, we went piece by piece through each of the points on the list and kicked them around.
This episode is good because Nate is right about so much. Calls to stop touching your ad account, spend money no matter what, and, of course, make sure you've got that dog...
2023-10-1051 min
The Bottom Line: Ecommerce Tactics for Profitable GrowthEp #025: Original Grain's Selective Approach to Influencer Partnerships (with Nate Lagos)In this episode, we talk to Nate Lagos, Head of Marketing at Original Grain. He shares insights into their marketing strategy and is selective about which influencers they work with and has found success with YouTube creators that have highly engaged audiences within their niche.
TIMESTAMPS
[02:00]: Nate's Background
[02:40]: Original Grain's annual growth revenue
[03:39]: Original Grain's marketing revenue percentage
[04:14]: Original Grain's influencer marketing percentage
[05:14]: 6x revenue in Q1
[07:12]: Original Grain's attribution measurement
[08:18]: Product niche testing
[10:00]: Niche testing category
[12:04...
2023-06-1431 min
Adspend with Ash Melwani and Rabah RahilHow to Boost Memberships with Promotions | Nate LagosFounder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Nate Lagos, Director of Growth Marketing at Original Grain, shares insights on how to find the right people to work with and offers tips on how to use interest-based targeting, discount codes, and price anchoring to increase conversion rates. He also discusses the importance of testing, setting thresholds for free shipping, and working with creators to promote products. Additionally, Nate shares advice for those looking to get into the cannabis industry and emphasizes...
2023-04-2453 min
EvolveN2Power#33 - Nate Lagos - Chief Marketing Officer at Dugout MugsEvolven2Power is a podcast on a mission to highlight Central Florida’s community and business leaders in hopes of sharing the lessons they’ve learned with you all to help you Evolven2Power.
In today’s episode, Max and Dr. Alicia Claircius were joined by Nate Lagos the Chief Marketing Officer at Dugout Mugs.
Dugout Mugs is the creator of the original Dugout Mug a mug made from baseball bats.
They're licensed with the MLB and many of its affiliates and are based in Winter Haven, Florida.
Here's his story - we hope...
2021-03-3038 min