Shows
Consulting GrowthDan Cuprill2020-06-3028 minConsulting GrowthEmail Marketing For Professional Services Firms with Michael KatzLearn how to use email marketing for your professional services firm.2020-04-2137 min
Consulting GrowthCommunication for Quiet Leaders with Tom YortonLeadership, like personalities, comes in different shapes and sizes. Introversion or extroversion is not about how shy or social you are; it is about how you derive your energy. Introverted leaders who struggle with communication, succeed when they understand the underlying needs and benefits for those they lead. Today, our guest is Tom Yorton of Shyne Advisors. Tom works with introverted leaders in order to help them develop the skills to become better leaders and become their true selves in the process. In this episode, we'll be talking about: -What does it mean to use the conventions of media and ent...2019-05-1436 minConsulting GrowthBrand Purpose For Your Clients and Agency with Betsy Henning of AhaA brand’s purpose should be the center of attention in order to gain success. A brand with a strong purpose not only helps the overall good of society but also helps customers know what they stand for through purpose-driven brand actions. In a world in which consumers can quickly find out if a brand is acting on their promise, it is crucial for brands to be transparent, create connections and a strong relevance with their consumers.Today, our guest is Betsy Henning - Marketing Director of AHA Marketing Agency. AHA is a strategy and creative agency that combines "conventional" ma...2019-05-0741 minConsulting GrowthEp021: Building Diverse Teams with Elena ChristopoulosThere is an increasing body of evidence that diverse teams of varying racial and ethnic makeup produce better results. They perform better financially, gain a competitive edge when recruiting top talent, experience less employee turnover, and offer greater benefits for those they serve.Today, our guest is Elena Christopoulos. A very busy consultant who builds project teams and bring diversity to her team. She also applied diversity in her political career. And she believed strongly in promoting diversity.In this episode, we'll be talking about:What impact does diversity have on your bottom-lineWhat does diversity meanPointers for people who are...2019-04-3030 minConsulting GrowthEp020 - How to Establish Authority with Bob LalaszOne of the most powerful ways to establish authority is through thought leadership. It is all about sharing ideas, insights and valuable information to your target audience with the goal of solving their problem and improve lives.Being a respected expert is essential in new customer acquisition and retention. Acting as a visionary expert makes it possible to build a reputation within a certain field and forges a relationship of trust.In this episode, we'll be talking about:How to nurture authority in other peopleDifference of point of view and writingHow to apply thought leadership in your businessBenefits of an...2019-04-2335 minConsulting GrowthEp019: Building a Personal Brand While Running a Successful Agency with Kurt SchmidtA personal brand is one of the most powerful ways to differentiate you and your company from the competition. Developing a personal brand in the digital age requires a whole lot of time, strategy, and patience.My guest today is Kurt Schmidt of The Foundry, who prides himself on being an inspirational leader who solves problems in a way that builds culture and delivers diverse breakthroughs.In this episode, we discuss:Why you should invest in personal brandingWhy companies should build products in the first placeWhy traditional management doesn't work anymoreBy establishing a personal brand it can exhibit the skills...2019-04-1639 minConsulting GrowthEp017: Conference Networking Tips with Andy StorchOne of the main reasons we go to conferences is to make new relationships. Understanding how to network at a conference, and going in with the right strategy, can be a turning point for your business or career.My guest today is Andy Storch, from Advantage Performance Group. He reveals his strategy to network efficiently at conferences.In this episode, we'll be talking about:How to prepare for a conference?What to do during the conference?How to follow-up properly?Why investing in conferences important?A valuable network can open doors for new opportunities that might help you connect with...2019-04-0247 min