Shows
Quiet ImpactSales, Strategy & Startups: The Journey of Building BendiEpisode Overview:In this episode of Quiet Impact, Nathan sits down with Mandeep Soor, the CEO and co-founder of Bendy, a groundbreaking tech startup helping retailers and manufacturers navigate environmental, social, and governance (ESG) risks in their supply chains. Mandeep shares her journey from corporate finance and strategy consulting to the startup world, revealing how Bendi was born out of a need to make supply chain data more accessible and actionable.Key Topics Covered:Mandeep’s Background & Journey to BendiFrom corporate finance to strategy consulting and eventually to the startup world, Mandeep explains how her...
2025-03-0642 minQuiet ImpactStop Taking Orders. Start Making Them with Jonathan LeafeSummaryIn this conversation, Nathan Anibaba interviews Jonathan Leafe, an agency founder who has successfully grown and sold his agency. Jonathan shares his journey from being a musician to a business owner, emphasizing the transferable skills between the two fields. He discusses the importance of confidence, overcoming imposter syndrome, and the role of introverts in business. The conversation also covers effective sales strategies, the significance of networking, and tips for expanding into the US market.TakeawaysJonathan Leafe transitioned from a musician to a successful agency founder.Introverts can excel in sales and entrepreneurship...
2025-02-1532 minQuiet ImpactBuilding Better B2B Sales Strategies: Lessons from a Sales ProIn this episode, Nathan chats with Mike Boogaard, a seasoned Chief Revenue Officer and sales expert with over 20 years of experience in agency growth and SaaS business scaling. Mike has successfully founded and sold agencies, transitioned into SaaS sales, and now helps organisations understand how to win new business. His unique perspective bridges the worlds of agencies and technology businesses, shedding light on what these industries can learn from each other.Key insights include:The Difference in Sales Strategies: Why SaaS businesses thrive with intentional, systematic processes, and how agencies can adopt these strategies w...
2024-12-0155 minQuiet ImpactPersuasion by Personality: The Future of AI-Driven MarketingEpisode Summary: Interview with Jonathon Bates, CEO of PersuasionXPIn this episode, Nathan chats with Jonathon Bates, co-founder and CEO of PersuasionXP, an AI-driven company that uses neuroscience, psychology, and NLP to create personalised, persuasive marketing content. Jonathon shares his journey from tech enthusiast to founder, explaining how PersuasionXP helps businesses optimise their content by tailoring it to the personality traits of their target audience.The conversation dives into how personality influences decision-making, with Jonathon highlighting the role of the OCEAN model (openness, conscientiousness, extraversion, agreeableness, neuroticism) in shaping consumer behavior. ...
2024-11-2152 minQuiet ImpactThe Psychology of Sales: Building Trust and Reducing Fear with Richard AbelsIn this episode, Nathan interviews the legendary Richard Abels, a seasoned sales professional with nearly 50 years of experience. From starting out in car sales to leading teams and advising business owners, Richard shares invaluable insights into what makes a salesperson truly exceptional.Key Topics Covered:The Foundations of Sales Success: How Richard's early days in car sales shaped his consultative approach and taught him the importance of focusing on customer needs.The Power of Active Listening: Why listening—not talking—is the most critical skill for any salesperson.Overcoming Fear in the Sales Process: Strategies for reducin...
2024-11-1653 minQuiet ImpactHow Introverts Lead: Joel Harrison on Navigating Business and BrandIn today’s episode of Quiet Impact, Nathan sits down with Joel Harrison, Editor-in-Chief, influencer, and co-founder of B2B Marketing and Propolis. With over 20 years of experience in the field, Joel has been a driving force in transforming B2B marketing from a niche topic to a thriving industry with a global community. Currently, he’s embarking on a journey of reinvention, exploring new opportunities in his career, and working on an exciting new book. Joel shares his insights on the future of B2B marketing, influencer marketing, and the power of personal brand.Key...
2024-11-0631 minQuiet ImpactFrom Startups to SaaS Success: Reggie James on Growing and Selling Tech CompaniesIn this compelling episode, Nathan is joined by Reggie James, the founder and CEO of Digital Clarity, a digital growth marketing specialist with a wealth of experience growing and selling SaaS businesses. Reggie shares his journey, starting from his early career in insurance and advertising to launching two successful tech startups. He offers insights into the intersection of sales, marketing, and product development and explains how introverts can be some of the best salespeople by focusing on authenticity, active listening, and addressing the root of customer challenges.Reggie emphasizes the importance of asking the right questions and...
2024-10-2354 min
Podcasting Success SecretsThe B2B Podcasting Playbook: From Start to Success with Nathan AnibabaNathan Anibaba is an executive from a leading B2B podcasting production company and today we’re having a conversation spanning from the challenges and triumphs of podcasting to the unparalleled power of authentic engagement in building connections with hard-to-reach decision-makers. Nathan is talking to us about innovative strategies for podcast content that resonates, highlighting the importance of authenticity, the impact of ads on listener experience, and the evolving formats in the podcasting world. Whether you're a business owner looking to leverage podcasting as your primary marketing vehicle or an enthusiast eager to refine your content creation skills, this ep...
2024-03-1224 min
Agency Dealmasters podcastSimon Latarche shares a manual for strategic growthOur guest this week is Simon Latarche. We are delighted to announce that Simon has joined Milestone Advisory and will sit alongside Miles Welch as Founding Partner. He was CFO of an entrepreneurial Digital SME for nine years, which sold to Publicis Groupe for €416M in 2013. He then went on to become CFO of Publicis.Sapient in the UK before setting up his own Corporate Advisory firm. He has significant M&A and Fundraising experience and is an expert on growing companies profitably. He was voted a Top 20 CFO in the TMT sector in 2013 by BDO and...
2022-11-2227 minAgency Dealmasters podcastSam Budd discusses self doubt and high-performanceSam Budd is the Founder and CEO of Buddy Media Group, an Award-winning digital-first performance marketing agency with a specialist focus on delivering Luxury, Fashion, Alcohol, Hospitality, and Student marketing programs.Sam was also one of the founding members of Social Chain, the award-winning agency founded by Steven Bartlett. We talk about:🔸 What it takes to be successful in the agency world🔸 Key systems and processes to fall back on 🔸 What he has learned from growing and scaling the company 🔸 The future of Buddy Media Enjoy the conv...
2022-10-3043 minAgency Dealmasters podcastTim Williams on the new age of B2B influencer marketingTim Williams is CEO at Onalytica, an influencer marketing company helping brands run influencer programs to increase brand awareness, improve reputation and drive lead generation. They have worked with clients such as Microsoft, Cisco, IBM, Accenture, Ericsson and SAP, to name a few. We talk about:🔸 What B2B influencer marketing is and isn’t🔸 The size of influencer marketing and what brands are using it🔸 The business problems Onalytica helps clients solve🔸 How influencer marketing, brand building and ABM link togetherEnjoy the conversation.Mentioned i...
2022-10-1037 minAgency Dealmasters podcastSimon Corbett on the evolution of B2B PRSimon Corbett is the Founder and CEO of The Jargon Group, a digital-first international media, marketing and corporate communications business. They have over 70 retained clients, including Facebook. The group owns a number of market-leading brands that provide public relations and media services to brands in ad:tech, cloud, mobile, big data, retail, fashion and automotive.Before Jargon, Simon spent over ten years at notable agencies, including WeberShandwick, Porter Novelli and Edelman.We talk about:🔸 The founding story of the agency and the major milestones 🔸 How the best brands in the wor...
2022-09-1928 minAgency Dealmasters podcastJake Stott on investing in Web 3 and the MetaverseJake Stott is the CEO of Hype Partners. Hype Partners are Supercharging Web3 Communities. In 4 years, they have grown into the leading full-service marketing agency in Web3. With a team of 90+ globally, they have worked with over 110 top-tier blockchain projects. We discuss:🔸 The dynamics and state of the Web3 market🔸 Will demand meet the supply of the Metaverse 🔸 What are the next businesses to benefit from web 3🔸 A deeper explanation of the Metaverse and Web3 Enjoy the conversation. Mentioned in this episode:Agency Deal...
2022-08-2939 minAgency Dealmasters podcastPete Hendrick discusses the Brand to Sales revolutionPete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales.Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few. Octopus was recently acquired by Publicis, making the company's future even more interesting. We talk about:🔸 How Octopus Group came about and the major milestones🔸 Why now is such a good ti...
2022-06-2139 minAgency Dealmasters podcastPeter Reid on building a better growth modelPeter Reid is the Founder and CEO of MSQ Partners, a global group of diverse thinkers who blend human insight with data, technology and creativity to help businesses drive accelerated growth.They have Ten award-winning agencies who make up the groups, you may be familiar with Stein IAS, MMT Digital and TwentySix to name a few. We talk about:🔸 How MSQ has tripled in size over the last 2 years🔸 The problems MSQ Partners solves for clients 🔸 The importance of brand and is it all about digital 🔸 What drives good collabo...
2022-06-1327 minAgency Dealmasters podcastRob Gold on the next frontier of B2B marketingRob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients. Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty.We talk about:🔸 The most pressing priorities for CMOs of the biggest B2B brands🔸 Why B2B has taken so long to understand, brand is crucial🔸 The most significant changes within B2B marketing🔸 What diversity in the workplace means to MerkleEnjoy the conversation. M...
2022-05-3046 minAgency Dealmasters podcastAlfie Wenegieme on what drives profitability for agenciesAlfie Wenegieme is the Managing Director at Profit Sprout. Alfie is a certified chartered accountant with over 13 years of commercial finance experience. He’s worked with senior leaders in global PR agencies including Edelman and Weber Shandwick.His focus is on profitability for agencies through financial management and a strong strategic approach to business operations. He also counsels senior leadership teams to achieve an agency’s financial objectives. We talk about:🔸 What drives profitability in agencies🔸 The importance of commercially astute leadership🔸 The impact of inflation on agencies and ho...
2022-05-2928 minAgency Dealmasters podcastAdam Graham on new business, sales and strategyAdam Graham is Founder and Managing Director at Gray Matters and BD Matters, they work with agency owners and their teams to attract and win new business. Adam was responsible for winning a game-changing piece of business for Vizeum when they won the Camelot account for £50m. He has also held business development roles at RAPP, Isobar and Havas Group before starting Gray Matters. We talk about:🔸 How BD Matters helps agency owners win new business🔸 The key to effective sales and the best way to sell🔸 How agencies should pros...
2022-05-2436 minAgency Dealmasters podcastRichard Hadler discusses B2B marketing: The bottom lineRichard Hadler is CEO of alan. and author of the book 'Marketing: The Bottom Line'.alan. are a full-service B2B marketing agency for Tech, FS + Professional Services. They are reimagining the modern-day B2B marketing agency. alan. is the agency that finds ingenious solutions to complex B2B marketing problems. We talk about:🔸 What makes alan. different from other B2B agencies🔸 What makes B2B campaigns successful🔸 How B2B businesses can improve their marketing🔸 What has changed in how B2B brands growEnjoy the...
2022-05-1739 minAgency Dealmasters podcastLibby Brockhoff on life, leadership and shaping cultureLibby Brockhoff is CoFounder /Creative Director at Odysseus Arms, an award-winning independent ad agency that provides creativity and brand innovation for the modern CMO. Libby was named by Campaign magazine as one of the most influential advertising women in the past. Clients include The Body Shop, Facebook, YouTube, Microsoft, Capital One and Amazon to name a few. She also co-founded Mother in 1996, one of the world’s most respected, independent creative companies in the world. This is episode 4 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their...
2022-05-0955 minAgency Dealmasters podcastAlex Bennett Grant on Impact, legacy & Biggie SmallsAlex Bennett Grant is the Founder and CEO of We Are Pi, a Creative Innovation Consultancy founded on international Pi day. He has won many awards including, Ad Age 40 Under 40, They have been Campaign Global Agency of The Year finalist 2021, Ad Age & Creative Pool Small Agency of The Year 2018, 2019 and 2020. This is episode 3 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around.We talk about:🔸 The link between diversity and...
2022-05-031h 03Agency Dealmasters podcastJudith Niederschelp, narrow the focus and grow the B2B brandJudith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions. Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school. We talk about:🔸 How the best B2B businesses win new customers and grow🔸 Using intent data to drive commercial outcomes🔸 How to successfully measure advertising impact🔸 Overcoming the challenge of growth for early-stage and established businessesEnjoy the conversation. Mentioned in...
2022-04-2735 minAgency Dealmasters podcastClaude Auchu on the duty of media and advertisingClaude Auchu is the CEO at lg2, Canada’s largest independent agency. Ig2 is inspiring people to reimagine how organisations can grow, shape culture and succeed in a sustainable manner.This is episode 2 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about:🔸 How he became the CEO of Canada's largest independent agency🔸 Being a purpose-led agency and creating a positive impact 🔸 Whether we can really defi...
2022-04-2750 minAgency Dealmasters podcastJane Asscher on how to change human behaviourJane Asscher is the CEO and Founding Partner of 23red, a multi-award-winning purpose-driven agency. They develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives. Their campaigns for leading businesses, charities and government have positively influenced the lives of millions of people. This is episode 1 of 'The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around.We talk about:🔸 Creating purposeful campaigns 🔸...
2022-04-1951 minAgency Dealmasters podcastEmma Thompson & Paul Sheldon | Enter the metaverseEmma Thompson is the Head of Agency Consumer Brands for Golley Slater. She has over 20 years of marketing agency experience across brand, pharmaceutical, shopper and retail. Paul Sheldon is SNR creative at consumer brands and has creatively led accounts such as Nestle and Coca-Cola for the past 8 years. Golley Slater is a 65-year-old integrated national agency. They have over 170 sector specialists and discipline experts and have an average client tenure of 10 years with some of the best in the business including P&G, Coca-Cola, Mitsubishi, The Welsh Government and Royal Mint.We talk ab...
2022-04-0730 minAgency Dealmasters podcastSarat Pediredla shares lessons from a career of pivotsSarat Pediredla is the CEO of hedgehog lab, he has grown the company from 3 people in the North East of England in 2011 to around 100 people globally with a major presence in the UK & US.hedgehog lab has been named #1 globally for mobile app development with analysts Clutch and were named in the Financial Times Top 1000 Fastest-Growing European companies 2 years in a row. They have successfully raised Private Equity funding to scale their growth. We talk about:🔸 Creating a sustainable moat 🔸 Getting out of the commodity trap🔸 From brain surgery to marketing...
2022-03-2851 minAgency Dealmasters podcastJeremy Connell-Waite | Betting on passion and obsession at IBMJeremy Connell-Waite is the Global Communications Designer for IBM. He is a commercial storyteller, speechwriter and executive performance coach, helping to tell stories that matter.Jeremy serves IBM’s global community of over 140,000 partners and technology consultants, he uses the art and neuroscience of Communications Thinking to build compelling narratives for their clients around hybrid-cloud, AI, blockchain and quantum computing. We talk about: 🔸 Coaching high performers to become even better 🔸 Passion vs obsession 🔸 How to build compelling narratives around complex subjects🔸 IBM’s evolution and the most effective next ch...
2022-03-1459 min
The 0121 - A Birmingham Business PodcastHow to start a podcast for your business | Nathan Anibaba“Podcasts have made me change my perception of people...” says Nathan Anibaba, professional podcaster. But how do you start a podcast? How can podcasting help your business? What are the best podcasting tips?
We’re Lee and Adam: best friends, business co-founders, and now co-hosts of the best Birmingham business podcast around (we’re biased). The 0121 tells the stories of Midlands-based entrepreneurs and influencers. We want to champion the city and ask the difficult questions about what more we can be doing to support up-and-coming Brummy creators.
Joining us for episode 3 is Nathan Anibaba: creator and host...
2021-02-2458 min
Agency Dealmasters podcastNathan Anibaba discusses 100 episodes of Agency DealmastersThis week on the podcast, we have a very special episode. Episode 100! And if you are at all interested in what Agency Dealmasters does and where it’s going, then you will find this conversation fascinating. This time the tables are turned and we get our awesome editor Chis Blaszczyk to interview me. I just want to say firstly, thank you so much for listening, subscribing, and supporting us so far. This is number 100 and it’s crazy to think how far we’ve come. We started the podcast on 20th Januar...
2020-10-2932 min
Agency Dealmasters podcastChris Bagnall on becoming the biggest B2B comms group in the worldChris Bagnall is the founder and CEO of Transmission Agency They are in the top 5 B2B only international agencies in the world. and just in case you were wondering, that list of 5 starts at above 25 million US dollars. They’ve been either the first or second fastest growing B2B agency HQd UK for the last 4 years in a row. They are the 42nd fastest growing business in the UK, according to the FT. Their goal is to become the biggest, most respected B2B comms group in the world. Th...
2020-09-2257 min
Agency Dealmasters podcastDavid Crawford discusses Covid 6 month in - Where are we now?David Crawford is the founder of the Digital strategy unit. If there is anyone who can bring us to date and give us an accurate account of the lessons and learnings from the last 6 months, it’s David Crawford. He has actually written an excellent piece related to this on LinkedIn called 6 from 6. The link is in the description. A couple of interesting highlights from his post: 1. The steering wheel is more important than the accelerator 2. Don't Do One Thing Well - Do It Brilliantly! 3. There really is...
2020-09-1549 min
dot innovateFraser Ingram discusses transformation in banking, purpose & covid 19This week we speak with Fraser Ingram the Group Chief Operating officer at Virgin Money.
We discuss:
The recent merger of CYBG and Virgin Money
His approach to helping to run now, the 6th largest bank in the uk with 4000 employees, 6 million customers
How their purpose helps unify both brands.
Covid 19 and the speed of digital transformation
How the consumer has changed
Where innovation should happen
Diversity and inclusion in financial services
His favourite books, mistakes, mentors and some surprising facts about sheep.
enjoy the chat.
2020-09-0948 min
Agency Dealmasters podcastMandy Merron on building and realising value, M&A and recessionsMandy Merron is a partner at Moore Kingston Smith. They are one of the Uk’s leading accountants and business advisors, with over 500 employees and 60 partners. Their network spans 30,000 people across 100 countries. They have been around since 1923. Mandy now runs the media business which is now over 100 people. If you are remotely interested in: Growing your services firm, value prop, new business M&A Recruitment of top talent The key stages of growth in creative services firms What we learn from other recessions that we can apply now We go re...
2020-09-071h 03
Agency Dealmasters podcastKarish Andrews discusses M&A, value creation and diversityKarish Andrews is a Partner at Lewis Silkin a top 100 Uk law firm, he also spent 3 years at the Magic circle firm Freshfields Bruckhaus Deringer. We discuss: Agency M&A Building value back into your business Who’s buying all the creative services firms today Diversity and inclusion in the legal profession Modestly, he says wasn’t talented/creative enough so he became a lawyer. The goal of Lewis Silkin is to become the best employment law firm in the UK and to become the Best firm for clients in the creative indust...
2020-09-0249 min
Agency Dealmasters podcastBen Scoggins on talent and technology for brands and agenciesBen Scoggins is the managing director of Organic Agency. He spent the early part of his career in some of the most prestigious agencies in the world. Y&R, DDB and Ogilvy. He now runs organic a 50 person agency in Exeter south Devon and delivers fantastic work for clients like HSBC, Argos and the Body Shop, just go down the list of iconic brands. He spent the first few months in the role narrowing in on a compelling client proposition, developing the culture and hiring amazing talent. which we discuss at length because its such...
2020-08-251h 01
Agency Dealmasters podcastJames Cross on dealmaking in creative services firmsJames Cross is a parter at the Global Law firm K&L Gates. He is a deal junkie and loves the rush of M&A. He loves helping founders and owners sell their businesses and build some close and long-lasting relationships in the process. He spent 7 years at Reed Smith where he helped build out their private equity practice The creative services space is generally not the most attractive to investors because they like things like recurring revenue, low customer concentration, less reliance on individuals generating revenue for the company. But...
2020-08-1844 min
Agency Dealmasters podcastNick Clark discusses growing B2B technology brandsNick Clark is the Managing Director of Nelson Bostok. After being with the business for over 20 years and MD for 7, there is very little he doesn't know about growing B2B technology brands. Toshiba has been a client for 30 years, Cannon for 18 years. We discuss: How they got over the tricky £4 and £5 million turnover barrier. They introduced new business process, hired some amazing people, added an integrated offering which gave them the skills of account-based marketing, marketing automation, attribution, they also made some smart acquisitions. This is a masterclass in...
2020-08-1159 min
Agency Dealmasters podcastDavid McQueen discusses race and discrimination in the media industryDavid McQueen is the co-founder of Q-Squared. He is an expert in leadership communication, workplace culture and presentation skills. He consults and speaks with senior leaders all over the country including, a certain Sir Richard Branson. We discuss the challenges for all minorities as they climb their professional careers in the UK but David pays particular attention to the challenges facing black professions. He sites that across 800 partners in the top 5 law firms in the UK only 4 are black. 3 of those 5 are not British born. Of the top 4 consultancies, EY, Deloitte...
2020-08-0447 min
Agency Dealmasters podcastDeepa Shah on the keys to successful agency growthDeepa Shah is a rockstar in the world of corporate finance for creative businesses, having worked within two of the largest global advertising holding groups in the world. she was the CFO for Omnicom Emea and Apac for 13 years before becoming CFO for Publicis Sapient. She’s got an incredible history of being a tremendously successful financial advisor to agencies in a number of different areas. Incredibly knowledgeable about the sort of thinking that has generated a lot of money for creative businesses of all shapes and sizes. She’s pretty much held every role in f...
2020-07-3047 min
Agency Dealmasters podcastDavid Hieatt discusses growing brands that lastDavid Hieatt is is the Co-Founder of Hiut Denim. He also founded Howies, the outdoor clothing company in 1995 which he later sold to Timberland In 2008. Howies was cited as the 6th most 'recession-proof' company in the UK at the time. we could all use some of that wisdom right now. We discuss: His start in the ad agency world, he got frustrated because he didn’t want to sell sugar water anymore and wanted to do something with a bit more meaning. The reason why people spend their whole lives making a...
2020-07-221h 08
Agency Dealmasters podcastLucy Snell on creating new business pipelines for agenciesLucy Snell is the co-founder of Cherry a new business and marketing consultancy for digital agencies. She’s helped agencies win new business for over 20 years. This was a tour de force conversation covering all things new business. We discuss everything from: The process of winning new business How to build a strong pipeline selling in this environment hiring new business people How to use social selling Why we’re so scared of picking up the phone She’s helped win business in pretty much every sector both in the UK and...
2020-07-1441 min
Agency Dealmasters podcastAaron Ross discusses growing multi million pound businessesAaron Ross is the Co-CEO PredictableRevenue.com, keynote speaker, author "Predictable Revenue and From Impossible To Inevitable". He is an inductee to the sales hall of fame and Dad of 9. He now lives in Edinburgh. If you’re even remotely interested in: Sales Winning new business Getting attention in a crowded marketplace Lead generation Entrepreneurship writing books Having 9 children This is the podcast for you. He was the CEO of an unsuccessful company that failed because he didn’t have an understating of sales. He hired a VP of sales and abdicated respo...
2020-07-0846 min
Agency Dealmasters podcastJess MacIntyre & Nat Moores discuss profit & purposeJessica Manintire and Natalie Moores are the co-founders of a fantastic communications agency called Mac & Moore. Where do I start, in 2016 on the back of the doom and gloom of Trump, Brexit, they really wanted to see a change in the world so they set up the agency. They were in-house at agencies before and worked with a tech startup that failed, and at that point, they joined forces and decided to do something a little bit different. About 3/4 of the way into the interview Jess quotes an author who says, i’m co...
2020-06-3052 min
Agency Dealmasters podcastBernadette Jiwa on the power of storyBernadette Jiwa is a recognised global authority on business philosophy and the role of identity and story in business, innovation and marketing. She is the author of several best-selling books on marketing and brand storytelling including: Make your ideas matter, the fortune cookie principle, marketing a love story and her latest book, Story-driven, you don’t need to compete when you know who you are. It was just an absolute pleasure speaking with her, I've followed her work from afar for a long time. we talk about everything from: How to create stories that mo...
2020-06-2535 min
Agency Dealmasters podcastTim Doust discusses pitching and winning new businessTim Doust has been in the Media & Marketing industry for over 30 years, his biggest achievement to date has been launching Inferno (one of London's leading integrated agencies). They have now been merged into a global network. Their belief is: 'The world needs more interesting' will still remain the same but they now have the support of 150 countries behind them. Their main goal is to make their clients' business grow and flourish. He is now the co-founder of R&D and Pablo, helping brands with a broad spectrum of brand, business and growth strategy, and leadership...
2020-06-161h 05
Agency Dealmasters podcastMartin Palethorpe discusses becoming the best leader you canMartin Palethorpe is the founder and executive coach at the Pragma Group, they are a team of high-level Executive Coaches & Consultants, working with CEOs and CxOs. He is passionate about inspiring and challenging CEOs to be better leaders, to achieve their potential building healthy high-performing teams & organisations. His teaching about the Human Mind is at the core of his work. He’s also an adventurer, having raced to the north pole and run across deserts.
2020-06-1058 min
Agency Dealmasters podcastAsad Dhunna on how we solve the diversity problem in media & marketingIf you saw the video of the brutal murder of George Floyd recently, you felt saddened and shocked that these things are still happening in 2020. Our industry has an opportunity to respond to the brutality that is sadly still with us and begin to change things. Agencies communicate on behalf of brands which means we can actually affect some kind of positive change, but a lot of that change has to begin at home with ourselves. Diversity and inclusion is still a massive problem in our industry and that’s why my guest th...
2020-06-0344 min
Agency Dealmasters podcastSandy Lindsay MBE discusses how businesses are innovating at this timeSandy Lindsay is the Chair of Tangerine comms, One of the UK’s leading integrated communication consultancies. She’s also the Non-executive director for many tech and not for-profit businesses. She’s involved in over 10 businesses in some capacity. Sandy was honored in the Queen's birthday list of 2015 for services to business and young people. The same year also saw Sandy named North West Director of the Year (SME) and Highly Commended in the same award, nationally, by the Institute of Directors. She is a national Ambassador for Apprenticeships, Vice Chair of Forever Manchester and on the...
2020-05-2712 min
Agency Dealmasters podcastColin Campbell Austin discusses talent & development in the media industryColin Campbell Austin is the co-founder of MenTall, a socially responsible organisation focusing on the issues surrounding mental health, diversity and inclusivity from the male perspective. With a focus on training and development in the workplace as well as collaboration with other socially responsible businesses focusing on other social issues and the strands of diversity, as defined by the UK Government. We discuss: How Channel 4 benefit from talent and diversity Diversity and Inclusion at The Telegraph How to get more inclusive businesses Blockers and how to overcome them Why he doesn't like the word 'Div...
2020-05-2033 min
Agency Dealmasters podcastShazia Ginai discusses the science of influencing human behaviourShazia Ginai is the CEO of Neuro-Insight. They are a neuromarketing and neuro analytics company that uses unique brain-imaging technology to measure how the brain responds to communications. This allows them to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level. We discuss: How the brain works Influencing human decision making Leadership becoming CEO of a multimillion-pound firm at 36 Female leadership and underrepresentation of minorities in media If you’re a marketer in any shape then get a...
2020-05-131h 00
Agency Dealmasters podcastKathleen Saxton discusses executive level leadership in media and technologyKathleen Saxton is the Founder of The Lighthouse Company with offices in London and New York. Their goal is to work with the most talented leaders globally within the Media, Marketing and Advertising sector. They build Superteams for their clients and pioneer new talent management. Clients include: Havas, Engine and Channel 4 to name a few. She is also the co-founder and Chair of the Advisory Council for Advertising Week Europe, the leading Advertising event now planning it's 8th year in London. Kathleen is also a qualified psychotherapist and Founder of Psyched Gl...
2020-05-061h 12
Agency Dealmasters podcastAdam Tuckwell says: 'This is when leaders show their true colors'Adam Tuckwell is the Commercial Director at Mobas, the Brand Transformation Agency, leading marketing campaigns for a variety of national and international clients. Adam is also the co-founder of PRHub, a regional network of PR professionals in the East of England and a Fellow of the Chartered Institute of PR. We discuss: The culture within Mobas that helps them in a crisis Which agencies will struggle most at this time and what can they do about it? How do we help people not suited to remote working? The Five ways business leaders can help...
2020-05-0426 min
Agency Dealmasters podcastDoug Kessler asks ‘is it ok to do normal marketing yet?’Doug Kessler is Creative Director, Co-Founder, Velocity Partners. A multi award-winning London-based, B2B content marketing agency. They help their clients develop compelling stories, then drive these stories into the marketplace. We discuss: What are the most common questions from clients right now. How much do you think life will change after this? Which brands should be communicating at this time and who shouldn't? What opportunities does this provide for the well run agencies and businesses who will survive and even thrive? Smart businesses won't waste a crisis. This is an opportunity to upgrade operations, run l...
2020-04-2723 min
Agency Dealmasters podcastGiulia Watson on how brands can help people and communities through this crisisGiulia Watson is the Head of the Change Accelerator at Revolt, helping NGOs, activists and changemakers supercharge their revolutions through the power of branding. Where action and creativity meet to have real impact. We discussed: Respond, Relieve, Rebuild their manual for action leadership in Covid 19. Should marketers step back and let the public health professionals and government take the lead? Do brands even have a role to play in this environment? What practical help can brands help with at this time? How do we make sure were being sensitive to the situation and not be opportunistic? G...
2020-04-2317 min
Agency Dealmasters podcastMarcus Lambert discusses business continuity planningMarcus Lambert is an entrepreneurial CTO and software architect for Omobono, the digital agency for business brands. He measures success by delivering exactly what the user needs wrapped in a compelling UX on time and on budget. We discussed: How have their business continuity plans changed What does that look like with an agency with 100 people? How should we be thinking about scenario planning? How his role has changed as CTO How Omobono are thinking about sales and new business? How do B2B salespeople sell in this environment? Pitching/workshops Digital transformation Marcus' si...
2020-04-2222 min
Agency Dealmasters podcastTim Hill discusses is this a good or bad time to sell?Tim Hill is Growth and Development director for Hill & Partners. His purpose is to help independent creative and design businesses grow faster, perform better and build sustainable client relationships. As Managing Director, he’s led business transformation, re-starting growth, restructuring and re-energising businesses. We discussed: If you are a new business person right now when the future is so uncertain, how should we be selling now? How should new business teams be taking care of their clients Coping strategies for business developers How do you think about new business development in peace tim...
2020-04-2023 min
Agency Dealmasters podcastCollette Philip discusses how brands should communicate right nowCollette Philip is the founder and managing director of Brand by Me. She specialises in is helping brands that drive positive change and social impact. Everything she does is about putting strategy at the heart of brands and unlocking brands to achieve transformation. We discussed: The difference between a knee jerk reaction vs a more thoughtful and considered one. Good and bad examples The pressure between short term results and long term success. Do we have the wrong metrics? Which brands have a role to play Fear of getting it wrong - is now...
2020-04-1729 min
Agency Dealmasters podcastSally Henderson discusses the help senior leaders need most.Sally Henderson is an Executive Change Mentor, offering support, advice & help to senior leaders to keep you & your business going during the challenges ahead. We discussed: How our emotions have changed over the weeks and how to manage them How do you lead yourself first before your employees Frameworks for dealing with stress, fear and anxiety Keeping perspective healthy Prioritising your own needs Sally's silver linings. I started by asking her: As an Executive Change Mentor, you specialise in creating valuable change and impact to help ambitious growth mindset owners and senior le...
2020-04-1524 min
Agency Dealmasters podcastRichard Wood says 'This is an exciting time for marketers'Richard Wood is the Managing Director of Six & Flow, a Manchester-based growth marketing agency working across digital to help grow businesses through brand awareness and Customer acquisition. We discussed: How transparent he is being with his team Contingency planning and preparing for a crisis Getting back to business as usual quickly The exciting time to experiment for marketers Richard's silver linings I started by asking him to explain what’s at the top of his mind as we enter week two of Enforced isolation? Enjoy t...
2020-04-1323 min
Agency Dealmasters podcastMichael Scantlebury says 'Everything is a moving target'Michael Scantlebury is the Founder of Impero a modern, independent creative agency - winner of five Agency of the Year Awards. Impero's clients include Martell Cognac, Ugg shoes, The Volvic water brands at Danone, Lindt & Sprungli, Havana Club Rum and General Mills. We discussed: How clients are responding Sales and new business Supporting employees to keep motivation up Making order out of chaos Michael's silver linings I started by asking him to share what he is thinking about the future as we end another week of this enforced shutdown? Enjoy the...
2020-04-0920 min
Agency Dealmasters podcastAnthony Iannarino says 'This is not the new normal'ANTHONY IANNARINO is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) Sale. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He has put out some fantastic content recently to help people through this difficult time and we wanted to speak with him to share his ideas with people who may not have come across them because we have found them very useful. We discussed: What to do...
2020-04-0821 min
Agency Dealmasters podcastNik Govier on how core values should guide your decision makingNik Govier is the founder and CEO of Blurred. In January 2019 Blurred was named PR Week’s #1 ‘ONE TO WATCH’ FOR 2019. Within a few short months it's secured a number of major global clients, focusing on work which embraces the blurring of the lines between corporate / consumer and internal/external comms. We discussed: The importance of core values for decision making at this time How clients are responding Treating people like human beings Keeping the energy of her team-high How to think about sales and new business Nik's silver linings She is a previous...
2020-04-0600 min
Agency Dealmasters podcastGuy Wieynk discusses business innovation emerging from this crisisGuy Wieynk is the Global CEO of Analog Folk and the former CEO of Publicis UK, the 3rd largest communications firm in the world, where he led the transformation of the UK’s broad client offering, during which the business won some of its biggest clients from the last decade. We discussed: Should we put sales and marketing on hold or ramp up? Selling without looking opportunistic Communicating with clients and employees at this time How agencies and creative businesses can support each other. How clients can remain always on Innovative businesses emerging from this Guy's si...
2020-04-0218 min
Agency Dealmasters podcastJoe Hine on what your business needs to look like in 3 monthsJoe Hine is a Partner at SI Partners. A global growth consultancy, he supports clients to build value within their businesses and providers M&A advice on high value, cross-border deals. We discussed: The importance of first securing your business Over-communication to your employees What you business will need to look like post-crisis Digitally enabled businesses vs legacy businesses challenges How to de-risk your business I started by asking him, how we should be thinking about the problem right now? Enjoy the chat.
2020-04-0119 min
Agency Dealmasters podcastJulianna Richter discusses the three problem sets to think about right nowJulianna Richter is a partner at Waypoint Partners, a leading Growth and M&A Advisory firm in the UK and US. She has spent the last 20+ years in senior leadership and agency management roles where she has focused on Communications, Operations, Client Management and Business Development. Prior to joining Waypoint, Julianna was U.S. Chief Operating Officer at Edelman, the world’s largest independent PR firm, where she led the largest region with 2,700 employees and revenue of close to $500 million. We discussed: The main problem sets businesses should be thinking about right now...
2020-03-3122 min
Agency Dealmasters podcastDavid Clare discusses remote working and work/life balanceDavid Clare is an award-winning communications strategist, specialising in content, insights, and influence. He is Head of Content at Fox Agency, the B2B tech marketing agency, and producer of ClientSide podcast. David was listed in PR Week's 30 under 30 in 2015 as one of the leaders in the communications industry. He is a regular speaker on digital topics, having spoken at Social Media Week, CIPR and Microsoft conferences. We discussed: Have client relations ever been impacted by your remote working setup? Socialising and maintaining human interaction? Work/life balance and remote working. Managing your family...
2020-03-3019 min
Agency Dealmasters podcastFarhad Koodoruth says 'one step at a time'.Farhad Koodoruth has more than 20 years experience in marketing mainly around Digital & Strategy. With extensive experience across all forms of e-commerce, b2b, startups and sport We discussed: What can agencies and creative businesses be doing at this time to support each other and their employees? Coming out stronger How well has the government responded? Taking emotion out of it Suck it up and deal with it Farhad's silver linings I started by asking him what are the main things Threepipe thinking about over the next 3,6 and 9 months. Enjoy the chat
2020-03-2720 min
Agency Dealmasters podcastPaul Allen on the financial considerations to focus on right nowPaul Allen is the Founder of Red Dots Consulting using over 20 years’ experience of working in and with marketing services agencies. They deliver a financial and commercial sounding board, creating new business models, fee structures and simplifying the way that the business operates. We discussed: What are the things agency owners should be focusing on right now? What are the financial triggers that provoke action? What other financial considerations should I be thinking about? How can the government initiatives tangibly help my business and my employees? Paul's Silver Linings Enjoy the chat
2020-03-2620 min
Agency Dealmasters podcastRobert Craven has advice for agencies on surviving until ChristmasRobert is the UK's best-known and sought-after keynote speaker on growing digital agencies. He also talks on customers: finding, delighting and keeping more and better customers and clients. We discussed: Which types of creative businesses will survive? How to prepare yourself for the recession to come Reassuring employees Robert Craven's Silver Linings Enjoy
2020-03-2525 min
Agency Dealmasters podcastFelix Velarde on what you can do right now to thrive in this environmentFelix Velarde works with action-oriented digital, marketing and creative agency owners and tech startups. Using a highly effective process to scale up, drive up profits and increase exit value, and cutting to critical issues to deliver value fast, the 2Y3X programme generates a huge ROI and can add millions to both revenue and sale value. We discussed: The short, medium and long term implications of the situation How to deliver value to your clients at this point What the really good agencies do in a recession I started by asking him...
2020-03-2422 min
Agency Dealmasters podcastRobin Bonn discusses how we should be think about sales and new business right nowWith so much uncertainty at the moment, many agencies are putting sales and marketing on hold, but that may not be the best approach. Robin Bonn runs a specialist management consultancy for agencies called Codefinery, Helping them find their shortest course from good to great. I asked rob if he can blame agencies for not focusing on sales and new business right now? enjoy the chat.
2020-03-2325 min
Agency Dealmasters podcastStuart Ramsay discusses financial support available for creative businessesThe coronavirus is hitting creative businesses and agencies pretty hard. The government announced an unprecedented rescue package for UK businesses but there is confusion as to how businesses can access this support. Today we’re speaking with Stuart Ramsay, the founder of Accountancy Extra. They specialise in helping Digital Creative Agencies in the UK build great Finance functions and help the owners create the lifestyle they deserve. Contact Stuart stuart@accountancyextra.co.uk http://stuart@accountancyextra.co.uk/ Enjoy the chat
2020-03-2024 min
Agency Dealmasters podcastBlair Enns discusses how creative businesses Win Without PitchingMy extra special guest this week is Blair Enns, he is the CEO of Win Without Pitching, if you are one if the 15 people in the agency world who has not read the book, I suggest you head over to Amazon.com or wherever fine books are sold and pick up a copy for you and your business development people. It’s one of those books you realise within the first few pages, yeah this is a good book. It’s short, super practical and full of enduring business development insights. the book has been arou...
2020-03-171h 13
Agency Dealmasters podcastDylan Davenport on the new advertising agency business modelDylan Davenport is the Managing Director of The Wild at Jungle Creations. They are a social-first publisher that is disrupting the traditional agency model. Dylan is a highly regarded advertising veteran. having worked at some of the most prestigious ad agencies of the last decade. Rapier, BMB, Adam&Eve, who later became adam&eveDDB. They’ve got channels like ITV or Channel 4 dedicated to different interests people have like food, crafting, fitness, female empowerment and they have amassed 115 million followers across them. One of their brands is Twisted, the food brand, which has mo...
2020-03-101h 11
Agency Dealmasters podcastJeannette Pritchard discusses business and social changeJeannette Pritchard is the founder and Chair of JPC, a multi-award-winning strategic brand and communications consultancy. In 2018 she was recognised by the queen for services to business and entrepreneurship. and if you are remotely interested in: Entrepreneurship Experiential design Customer experience Social entrepreneurship and Changing people lives you will absolutely love this conversation. She was one of the first people to combine the fields of Operatic and theatre design with the emerging customer experience priority that brands started to have. So for a few years, she flew around the world...
2020-03-031h 19
Agency Dealmasters podcastRory Sutherland on why advertising actually worksMy extra special guest this week is Rory Sutherland, the vice-chairman of Ogilvy UK. it wasn’t actually this week we recorded it some time ago but this is the final part of our interview. We chopped it into 3 parts because we spoke for such a long time and he packs so much into every minute of the interview, it made sense to break it up just so I could take it all in, reflect, come back to it. In this part, for instance, we talk about: Why placebos are a good thing and wh...
2020-02-2635 min
Agency Dealmasters podcastJim Hawker discusses how to reinvent your agency offeringJim Hawker is the co-founder of Threepipe, a multi-award-winning integrated agency working with some of the biggest brands in the world. This is just a masterclass in how to continuously reinvent yourself and your offering to make sure it’s a relevant and compelling to the client as possible. They started life as a very well respected PR agency, then transformed its self into a truly digital-first agency as the worlds of PR and SEO began to merge. He’s been confronted with one challenging situation after then next and although each was gut...
2020-02-181h 08
Agency Dealmasters podcastAndrew Nicholson discusses all things marketing automationAndrew Nicholson is the Co-founder and CEO at Kulea.MA. An award-winning marketing automation platform that is skyrocketing right now and taking significant market share from Hubspot and Marketo. They won ‘emerging vendor of the year at the B2B marketing awards and if you are remotely interested in… Saas marketing automation Behavioral economics This is the podcast for you. Andrew is the proud owner of a B2B Marketer of the Year Award and has used this accolade to promote a digital agenda to marketing professionals throughout the industry. He is...
2020-02-111h 04
Agency Dealmasters podcastGuy Wieynk discusses growing large complex agenciesGuy Wieynk is the global CEO of AnalogFolk, a 300 person digital creative agency with offices in London, New York, Hong Kong, Shanghai, Sydney. You may have heard of some of their clients: Nike, Diageo, BT, Tommy, Unilever, go down the list…. He was the former Managing director of AKQA New York then VP of International. He joined the agency when they had just 20 people, opened 10 offices and worked with some of the most iconic brands of the last 20 years. They sold the agency to WPP for only about 500 million. He then became CEO of...
2020-02-041h 04
Agency Dealmasters podcastPaul Allen discusses how to build a profitable marketing agencyPaul Allen is a Partner at SI Partners. A Global M&A advisory & Growth Consultancy for creative & technology businesses. He is an Industry specialist in growth, leadership, and commercial behavior change, he leads SI Partners’ global commercial practice spending 50% of my time in the U.S., working with leaders of creative businesses to build high-performance teams that deliver accelerated, profitable growth to build and ultimately realise equity value. And this is just a tour-de-force conversation about everything from: What to look for in a good financial controller for your agency How to manage the re...
2020-01-2855 min
Agency Dealmasters podcastRory Sutherland on the surprising power of ideas that don't make sense - part 2Rory Sutherland is the Vice Chairman at Ogilvy UK. TED Global speaker and author of Alchemy: The Surprising Power Of Ideas That Don't Make Sense. He is one of the smartest people we’ve had on the show. And for someone who has achieved so much is so humble and is just hilariously funny. We go deep into the weeds about his new book Alchemy - The surprising power of ideas that don’t make sense. This is essential reading if you are in the business of affecting how people think and act. It’s a...
2020-01-2135 min
Agency Dealmasters podcastRobert Craven discusses how to grow your digital agencyRobert Craven is a first-class, international Keynote business speaker, digital agency expert, author and business growth consultant. I’ve been reading is books for years. He is a true expert in all things around growing your digital agency. In fact, he has had such an impact on me. Whenever I have a big pitch or presentation I so often refer to his work in Grow your digital agency and Grow your service firm, both excellent books and recommend you get both. His clients include Google, Barclays, and Nandos to name a few. We dis...
2020-01-141h 17
Agency Dealmasters podcastMichael Scantlebury on becoming a five time Agency of the Year award winnerHappy new year! This week on the podcast we are starting 2020 very strong. My extra special guest this week is Michael Scantlebury, he is the Founder and Creative Director of IMPERO, the winner of 5 agency of the year awards. And if you are at all interested in how to grow a multi-award-winning world-class agency then this is the podcast for you. He arrives in the UK at 29 years old without knowing anyone but his wife and over the next 10 years builds one of the most well-respected agencies in the world.
2020-01-0757 min
Agency Dealmasters podcastPaul Sullivan discusses growing a multi award winning inbound marketing agencyPaul Sullivan is the founder and CEO of BIAS Digital, a triple-award winning business marketing, sales and training consultancy. They help their clients with with inbound marketing, sales enablement, and Training. He has over 12 years’ senior management and consulting experience within financial services at tier-one banks and brokers coupled with over a decade’s experience in marketing and business development within the financial, technology and property industries. Paul has a successful track record of 15+ years implementing marketing and brand development strategies, promoting growth across the organisation and enhancing ROI while creating competitive advantages.
2019-12-3059 min
Agency Dealmasters podcastNick Cooke discusses building the 4th fastest growing agency in the worldMy extra special guest this week is Nick Cooke. He is the co-founder of The Goat. They are the 4th fastest growing agency in the world as named by Adweek in 2019. In 4 years they have generated 20 million turnover, they have 120 employees, and the average age of everyone is 24. Nick is one of the ancient ones at 30 years old. If you are at all interested in: Influencer marketing social media Platform trends Agency Growth Creating campaigns that deliver tremendous value This is an absolute masterclass in all of that. ...
2019-12-181h 07
Agency Dealmasters podcastRory Sutherland on creating marketing that moves people - Part 1 of 3Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency He was previously a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of t...
2019-12-1423 min
Agency Dealmasters podcastClodagh Higgins on how to hire and keep rockstar employeesClodagh Higgins consults & coaches owners of Digital Marketing & Sales Agencies on how to run a successful and profitable business. She was consulting with HubSpot pre IPO being employee 45. Working on the Hubspot partner program with Pete Caputa, she was exposed to hundreds of agencies so she has a unique inside view into what the best agencies do that the others don’t. She is also an EOS advocator and a published author and sort after speaker. She knows more about the day to day stresses and slings and arrows of running an...
2019-12-111h 01
Agency Dealmasters podcastDoug Kessler discusses what great B2B marketing really isDoug Kessler is the Co-founder of Velocity Partners. They are multi-award-winning B2B tech marketing agency who help their clients develop compelling stories, then drive these stories into the marketplace. Their content, including CRAP and Insane Honesty, have gone truly vial and has been shared millions of times gaining them international recognition in the process. Velocity is the Content Marketing Agency of the Year, 2016. They are a London-based, B2B content marketing agency. They help clients develop compelling stories, then drive these stories into the marketplace. Primary weapons: clear positioning, content marketing, lead g...
2019-12-031h 01
Agency Dealmasters podcastNik Govier discusses growing a values agency based agencyIn October 2018 Nik founded Blurred alongside Katy Stolliday and Stuart Lambert. In January 2019 it was named PR Week’s #1 ‘ONE TO WATCH’ FOR 2019. Within a few short months it's secured a number of major global clients, focusing on work which embraces the blurring of the lines between corporate / consumer and internal / external. Prior to founding Blurred Nik co-founded agency Unity, when she was 29. Whilst at Unity, Nik was named one of the Sunday Times 35 under 35. Management Today also featured her on its cover and in an exhibition of business leaders. If you ar...
2019-11-261h 03
Agency Dealmasters podcastGreg McKeown discusses how to become an EssentialistGreg McKeown is best known for his New York Times best-selling book 'Essentialism, The disciplined pursuit of less'. We discuss everything from: Why focus is such an essential part of success and why everyone from Bill Gates to Warren Buffet cite it as being the reason they are successful. How to live your life by design and not by default. The importance of saying ‘no’, why we find it so difficult to say no and how to say no. How to deal with the abundance of choices we’re forced to make every day Journaling, gratitude and ho...
2019-11-191h 14
The Unmistakable MarketerEp. 10 - How Dove challenge traditional standards of beauty to compete in a crowded space - Gwynne Barry - Method SavvyIn the episode Gwynne shares how businesses can appeal to an over sold to audience by taking a leaf out of Dove's campaign and taking a stance against something we are passionate about.
2016-09-2900 minThe Unmistakable MarketerEp. 9 - How to differentiate in the sales process - Diarmiud Walsh - HubspotWhy so many sales people struggle to separate themselves from the crowed and what we can do about it.
2016-09-2200 minThe Unmistakable MarketerEp. 8 - Figure out the rules, then questions those rules - James Bannerman - Author and speakerAuthor and Speaker James Bannerman shares how marketers can appeal to their audience by using practical approaches to thinking outside the box.
2016-09-1500 minThe Unmistakable MarketerEp. 7 - Want to get attention_ create top of the funnel content - Aviva Walsh - HubspotIn this episode Aviva shares how marketers can fill the top of the funnel by creating more relevant content at each stage of the buying journey.
2016-09-0800 minThe Unmistakable MarketerEp. 6 - The challenge of marketing in a silo - Andrew Bredenkamp - CEO of AcrolinxIn this episode Andrew shares common challenges many businesses face of how we get and keep the attention of our target audience. Also we discuss the challenges of an ever complicated buyer journey and how marketers can own more of the evaluation process.
2016-09-0100 minThe Unmistakable MarketerEp. 5 - Specialisation is the key to differentiation - Lisa Schurter - Brand MakerIn this episode Lisa explains how Reebok and separated themselves from Nike by not competing in their space. They had a conscious decision to align their brand with Cross Fit.
2016-08-2500 minThe Unmistakable MarketerEp. 4 - How Tyrrells created a playful tone of voice that in a crowded market - Gideos TodesOne would have thought there wasn't anymore space in the market for a new brand of crisps but Tyrrells has done an amazing job of growing in this crowded space by using language in a very playful bohemia manner. In this episode Gideon explains why this matters.
2016-08-1800 minThe Unmistakable MarketerEp. 3 - Differentiate by leading with your belief statement - Neil Smyth - Marketing technology director Statpro.All competitors, to varying degree offer similar features and benefits. Understanding why your company does what it does holds to the key to differentiation.
2016-08-1100 minThe Unmistakable MarketerEp. 2 - Fill the gap in your customers life - Paul Lang Global Market segmentsIn this episode Paul discusses the importance of persona based marketing and how all businesses should seek to fill the gap in their customers lives.
2016-08-0400 minThe Unmistakable MarketerEp. 1 - Creating multiple sources of competitive advantage - Geoff Lawrence Marketing Director of Vistage International UKThe internet gives all businesses the opportunity to get visibility within the market, however we still have the same challenges of trying to stand out in our increasingly noisy environment. Whereas in the past businesses relied on a single source of competitive advantage, now businesses need to create small sources more often.
2016-07-2800 min