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Nathan Webster

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$Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 262 - The Hidden Costs of Overlooking a Marketing StrategyNathan Webster (aka, NDUB) invites Amanda Farley ( AIMClear's CMO ) to discuss the hidden costs of overlooking a marketing strategy. They cover the importance of brand authority, authenticity in marketing, and the role of social media algorithms. Amanda shares insights on humanizing content with AI, effective content distribution strategies, and the significance of building brand authority through genuine connections. The conversation emphasizes the need for marketers to focus on quality over quantity and to bring their true selves into their work. 2025-06-1628 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 257 - College to EntrepreneurIn this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with intern Luke Wagener to explore the powerful intersection of entrepreneurship and education. Luke opens up about his journey from Germany to the U.S. He shares how his college experience helped shape his drive for personal growth and his long-term entrepreneurial ambitions. The conversation dives deep into the value of business plans, the real-life challenges of being an international student, and how building confidence, embracing mentorship, and actively networking have been crucial to Luke's success. Nathan and Luke also discuss how storytelling plays a key ro...2025-05-1227 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 256 - The Story of Sofia CarvajalIn this episode of Let's Talk Marketing with NDUB, Nathan Webster talks to Sofia Carvajal, a professional soccer player, influencer and entrepreneur who shares her inspiring journey from Colombia to the United States. Sofia shares how she earned a scholarship through playing pro in Colombia to pursue her passion for women's soccer at Oklahoma City University, later becoming pro in Malta, and opens up about the challenges she faced along the way. Now Sofia has started her own semi-pro women's soccer team, Miami Grove FC in Miami. From balancing content creation to mentoring young players and being a pro at...2025-05-0524 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 255 - AI will Take Your Job if You Let it!In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan explore the impact of artificial intelligence (AI) on job security in the creative industries, addressing top concerns like “Will AI take my job?” and “How is AI changing the future of work?”. Rae and Nathan cover the key difference between AI automation and augmentation. AI can boost productivity without replacing human creativity because AI is transforming how we all do marketing, use technology, and approach the job market. Learn why AI is a powerful tool for support, rather than threatening careers, especially for those wh...2025-04-2828 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 254 - My Trip to Kenya!In this episode of Let's Talk Marketing with NDUB, Nathan Webster dives into his unforgettable trip to Nairobi, Kenya, where culture, business, and personal discovery intersected. He shares insights from engaging with local marketing professionals, reflects on the contrast between Portland and Nairobi airport experiences, and highlights the vibrant energy and hidden gems of the city, including surprising favorites like Kenyan pizza and golfing. Nathan discusses how the trip reshaped his creative outlook, inspired new content ideas, and opened doors for future business opportunities. Tune in to explore the untapped potential of Kenya through the lens of marketing, travel, an...2025-04-2119 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 253- Why Is Marketing Important In Business?In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of marketing in business. He emphasizes that marketing is an investment that requires careful planning and strategy. The conversation covers key topics such as brand awareness, engagement strategies, personalization in marketing, and the significance of analytics in measuring return on investment (ROI). Nathan encourages listeners to embrace marketing as a vital component of their business growth and not to shy away from seeking help when needed. Indeed article: Why is Marketing Important Watch the full podcast on YouTube. NDU...2025-04-1412 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 252 - DIY Marketing - Building a WebsiteIn this episode of Let's Talk Marketing with NDUB, Nathan Webster emphasizes the importance of DIY marketing, particularly focusing on building your own website and owning your domain. He discusses the significance of creating quality content and how a website serves as a business plan. Nathan encourages listeners to leverage their digital presence to connect with their audience and control their narrative online. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/2025-04-0715 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 251 - The Era of Zero-Click SearchIn this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the critical topic of zero click search and its implications for businesses. They explore how Google is evolving into an answer engine, leading to significant traffic drops for many companies. The conversation emphasizes the need for businesses to adapt their SEO strategies, focusing on authenticity, permission-based marketing, and building relationships with customers. Amanda shares insights on the importance of video content and the evolution of marketing channels, highlighting the necessity for brands to engage with their audience both online and offline. The episode concludes wi...2025-03-3135 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 250 - Why a Brand Strategist says "Your Website Sucks!"In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan discuss the critical aspects of website design and brand strategy. They explore why many websites fail to meet user expectations, emphasizing the importance of clarity, purpose, and regular updates. The conversation highlights the need for a user-centric approach, where the website effectively communicates the brand's message and engages visitors. Key takeaways include the significance of a well-structured homepage, the necessity of clear and relevant content, and the importance of visual storytelling. The episode concludes with actionable insights for improving website effectiveness and enhancing user exp...2025-03-2433 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 249 - Business Lending 101In this episode of Let's Talk Marketing with NDUB, Nathan Webster invited Crystal Haight and Dina Kroshkin to discuss their journey in the finance industry, emphasizing the importance of financial knowledge for business owners. They explore the dynamics of good and bad debt, the significance of strategic partnerships, and how to become a desirable borrower. The discussion also highlights the value of having a strong financial team to support business growth and the upcoming workshop aimed at educating entrepreneurs on navigating the lending process. Guest Name: Crystal Haight Title: Principal Consultant Company: Northwest Book Pros Expertise: Crystal Haight he...2025-03-1734 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 248 - The 3 Reasons why Streaming Wins over CableIn this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the advantages of streaming over cable television from a marketing perspective. He outlines three main reasons: affordability, quality content, and the importance of understanding consumer needs. Nathan emphasizes that streaming services are more accessible and flexible, allowing consumers to choose what they want without being locked into contracts. He also highlights the significance of quality storytelling in attracting and retaining viewers, and the necessity for marketers to focus on consumer preferences rather than their own. Watch the full podcast on YouTube. NDUB Brand | NW...2025-03-1014 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 247 - Hiring Mistakes to Avoid with Mac PrichardIn this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with Mac Pritchard, founder of Mac's List, discussing the nuances of hiring and job searching. Mac shares his journey from a communications professional to a job board operator, emphasizing the importance of human connections in hiring. The conversation delves into common hiring mistakes, the significance of clear job postings, and the impact of company culture on attracting talent. Mac provides actionable insights for both job seekers and employers, highlighting the need for effective communication and a positive hiring experience. In this conversation, Mac Prichard discusses essential hiring pr...2025-03-0346 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 246 - Facebook Ad Tips and TricksIn this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with marketing expert Marin Ištvanić to explore the intricacies of Facebook advertising and digital marketing strategies. They discuss Marin's journey from a computer science student to a successful entrepreneur managing a boutique agency specializing in paid social media. The conversation delves into the importance of having a clear offer, understanding customer needs, and optimizing ad performance through strategic testing and creative content. Listeners gain valuable insights into effective marketing practices and the significance of data-driven decision-making in advertising. Guest Name: Marin Ištvanić Title: Performance market...2025-02-2421 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 245 - CMO Diamonds w/AmandaIn this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the evolving role of AI in marketing and business. They explore how AI is not a new concept but has become more accessible and impactful in various sectors. The conversation covers practical applications of AI, tools for different business stages, and strategies for entrepreneurs. They emphasize the importance of quality content and human oversight in leveraging AI effectively, especially in the context of nonprofits and community projects. The episode concludes with insights on the future of AI in creative content and marketing strategies. Gu...2025-02-1729 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 244 - Marketing isn't ComfortableIn this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the challenges and realities of marketing, emphasizing the importance of authenticity and investment in oneself and one's business. He highlights that marketing is often uncomfortable and requires stepping outside of one's comfort zone. Nathan encourages listeners to embrace their unique value propositions and invest in their digital assets, as well as seek help when needed to achieve their definition of success. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/2025-02-1007 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 243 - Why Fractional CMOs or Growth Marketing Agencies Are Crucial for Scaling BusinessesIn this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Amanda Farley, CMO of Aimclear, about the critical role of fractional CMOs in driving growth and scaling businesses. They discuss the importance of strategic alignment in marketing, the necessity of effective systems and attribution, and the value of data-driven decision-making. Amanda emphasizes that marketing should be viewed as an investment and highlights the significance of clear communication and reporting. The conversation also touches on the impact of AI in marketing and the need for businesses to adapt as they grow. Guest Name: Amanda Farley Title: CM...2025-02-0324 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 242 - Business + Community = Self-Care | NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan Webster and Eduardo Torres discuss the intersection of business, community, and self-care. They explore the importance of authenticity in business, the role of community in personal and professional growth, and the significance of self-care for leaders. Eduardo shares his journey from being an immigrant to becoming a community consultant, emphasizing the need for genuine connections and mentorship. The conversation highlights the challenges of work-life balance and the necessity of intentional networking. Listeners are encouraged to embrace their unique stories and foster relationships that can lead to meaningful opportunities. G...2025-01-2724 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 239 - Why the Cooking with Kya is Viral | NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan Webster explores the viral success of Cooking with Kya, discussing the importance of engagement in marketing and branding. He emphasizes how Kya's unique approach to cooking videos combines entertainment and education, leading to widespread popularity without direct selling. Nathan highlights the significance of creating content that resonates with audiences and encourages interaction, ultimately driving brand awareness and loyalty. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/2025-01-0615 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 238 - 2024 Recap To 1025 Predictions | NUDBIn this episode of Let's Talk Marketing with NDUB, Nathan Webster eflects on the tumultuous year of 2024, discussing the evolution of marketing, business, and personal growth. He shares insights from his travels, particularly in Africa, and emphasizes the importance of adapting to change in a post-pandemic world. Nathan also makes predictions for 2025, urging listeners to focus on evolution and value creation in their businesses. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/2024-12-3017 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 237 - The 5 Feelings of Advertising | NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan Webster delves into the five key emotions that drive advertising: fear, pride, envy, love, and pain. He emphasizes the importance of understanding these emotions to create effective marketing strategies that resonate with consumers. By invoking these feelings, brands can foster loyalty and encourage consumer action, ultimately leading to successful marketing outcomes. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/2024-12-2322 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 235 - 3 Ways How Branding Creates Recurring Revenue | NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses three key ways branding can create recurring revenue for businesses. He emphasizes the importance of staying top of mind with customers, leveraging data to understand consumer behavior, and positioning the brand as a solution to customer pain points. Through examples from well-known brands like McDonald's and Topgolf, Nathan illustrates how effective branding can lead to sustained customer engagement and loyalty. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/2024-12-0913 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 234 - The Double-Edged Sword of Branding | NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the complexities of branding as a double-edged sword in marketing. He emphasizes that branding is not a direct sales tool but a long-term strategy that builds brand equity and customer reassurance. The conversation explores the importance of creating a positive customer experience and the balance between internal and external branding efforts. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/2024-12-0214 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 233 - Event Marketing & Management | NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan Webster interviews Haley Ingraham, Director of Marketing at Event Cadence. They discuss the evolution of event marketing, Haley's journey from journalism to the event industry, and the features of the Event Cadence platform that simplify event logistics for both organizers and attendees. The conversation highlights the importance of human connection in marketing through events and offers insights into adapting to the ever-changing landscape of digital marketing. Guest Name: Haley Ingraham Title: Director of Marketing Company: Event Cadence Expertise: Hailey is the Lead of Marketing Operations at Cadence. She is...2024-11-2522 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 232 - Every Entrepreneur's Problem | NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the significant impact of personal demons on entrepreneurship. He emphasizes that personal challenges often manifest as business obstacles, and highlights the importance of personal experience in shaping business strategies. Nathan encourages entrepreneurs to face their fears and build genuine relationships to succeed in their ventures. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/2024-11-1809 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 231 - Why I Left The OAME ED Role | NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses his departure from the role of Executive Director at OAME, sharing the reasons behind his decision. He highlights the lack of a succession plan, ineffective decision-making processes, and feeling undervalued in his role. Nathan emphasizes the importance of having a clear strategy and valuing expertise in leadership positions. He reflects on his journey and expresses optimism for the future as he returns to his work as a marketing and organizational consultant. Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvas Watch the f...2024-11-1120 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 230 - Top of Funnel: Social Media Tactical Strategy - NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the critical distinction between social media tactics and strategies, emphasizing the importance of understanding the digital landscape in today's business environment. He highlights the shift from in-person interactions to digital engagement, the necessity of being active on social media platforms, and the role of brand loyalty in consumer behavior. Nathan also explores the creator economy and the potential for earning through social media, urging listeners to take their online presence seriously and to seek professional help if needed. Watch the full podcast on YouTube....2024-11-0425 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 229 - SEMpdx Engage Conference Recap - NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan A. Webster reflects on his experience at the SEM PDX Engage Marketing Conference 2024, sharing insights from the event and his journey in the marketing industry. He discusses the evolution of marketing, the impact of AI and Google changes, and the importance of networking within the marketing community. Nathan emphasizes the need for continuous learning and adaptation in the ever-changing landscape of digital marketing. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/2024-10-2821 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 228 - 2024 Let's Connect Conference Recap - NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan Webster recaps the 2024 Let's Connect conference, discussing its purpose, challenges faced, and positive outcomes. He emphasizes the importance of community and networking, particularly within the BIPOC community, and reflects on the lessons learned from organizing the event. Nathan also shares insights on how to improve future conferences and the significance of authentic connections in business. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/2024-10-2120 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 226 - The E-Commerce Insights - NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Raul Galera from Referral Candy about the current state of e-commerce, focusing on insights from agency owners. They discuss the challenges faced in 2023, the impact of COVID-19 on consumer behavior, and the importance of referral programs for sustainable growth. The conversation highlights the optimism among agency owners despite price sensitivity and budget constraints, emphasizing the evolving landscape of e-commerce. Raul's Info: https://www.referralcandy.com/eaci https://www.linkedin.com/in/raulgalera/ https://x.com/raulgalerad Watch the...2024-10-0720 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 225 - The Backend of A WordPress Website - NDUBIn this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of having a website for entrepreneurs and business owners. He shares insights from his experience building websites, particularly focusing on a project related to NFTs and community art. The conversation delves into the backend of WordPress, the significance of themes and plugins, and the overall effort required to create a successful online presence. Watch the full podcast on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/2024-09-3027 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 223 - Your Website is Your Best Branding ToolSummary In this episode of Let's Talk Marketing with NDUB (aka, Nathan Webster), Nathan discusses the critical role of a marketing strategy and plan, emphasizing the importance of a strong digital presence through a marketing funneled website. He highlights how the pandemic accelerated the need for businesses to adapt to online platforms and the necessity of collecting customer data. Nathan also delves into the significance of having a brand strategy to ensure effective communication and engagement with customers, ultimately positioning the website as a vital branding tool for business success. Watch the full interview on Y...2024-09-1609 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 222 - Why I Choose Brand StrategyIn this Let's Talk Marketing with NDUB Podcast episode, Nathan Webster discusses why he chose to be a brand strategist. He goes into the purpose behind a marketing plan and the importance of building relationships in business through his conference Let's Connect. Nathan believes the role of brand strategy in creating a great product or service and connecting with the right audience. Overall, the episode explores the key elements of successful marketing and the value of building genuine relationships. Watch the full interview on YouTube. NDUB Brand | NW & Associates, LLC | Conference: https://letsconnectpnw.com/ ...2024-09-0911 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 221 - How Nike taught Me why Brand Strategy is ImportantIn this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for the target audience, and 3) Diversifying the brand. Relationships, value proposition, and brand protection are also crucial. The podcast emphasizes the significance of brand strategy in small businesses and the need to think big. It concludes with a call to action for listeners to subscribe, share, and leave reviews. Watch the full interview on YouTube. 2024-09-0210 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 220 - Branding is More than an ImageIn this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He also highlights the significance of loyalty programs and customer lifetime value. Overall, the episode explores the role of brands in creating trust and loyalty with customers. Watch the full interview on YouTube. Host: Nathan A Webster | Lin...2024-08-2609 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 219 - Quality Leads Pt. 2 (digital cards)In this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action funnel. Nathan also talks about the value of trust and the customer lifetime value. He shares his approach to digital cards and how he directs people to his social media channels instead of giving out business cards. Overall, the episode focuses on creating a solid marketing strategy and developing ideal customers. Watch the full interview on YouTube. H...2024-08-1919 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 218 - Quality Leads Pt. 1 (business cards)In this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your client base. He teases the next episode, where he will delve deeper into creating quality leads from a digital perspective. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/2024-08-1212 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 217 - Lead Generation for Direct ServicesNathan invited another marketing expert and founder, Ross McDaniel, from Fencepost, which is a digital agency that focuses on helping blue-collar businesses in local communities grow and thrive. They offer services such as Google ads, Facebook ads, local SEO, and review automation. The goal is to take these businesses' services and put them in front of the right people to make a buying decision. The key to success is to have a strong marketing foundation, including claiming Google business listings, asking for reviews, and developing an effective sales pipeline. It's important to define what success looks like and have...2024-08-0415 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 216 - Business is Marketing Too Pt. 2In this episode, Nathan discusses the purpose behind a marketing plan and emphasizes the importance of exciting, educating, experiencing, and engaging with the audience. He also talks about the difference between a push or pull strategy in marketing. Webster highlights the success of companies that OAME has helped, including government, small businesses, big businesses, and freelancers. He emphasizes the importance of solving a market problem and supporting and promoting entrepreneurship and small businesses. Lastly, Webster encourages listeners to work daily, find someone to help them with their weaknesses, and hold them accountable. OAME's website: https://oame.org/2024-07-2908 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 215 - Business is Marketing Too Pt. 1Nathan continues at OAME, where he's the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and finding support to grow. Check out OAME: https://oame.org/. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/2024-07-2205 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 214 - Why the OAME ED? Pt. 2In this episode, the part two of where Nathan discusses the history and mission of the Oregon Association of Minority Entrepreneurs, he highlights the importance of supporting small businesses and entrepreneurs in economically developing communities. He also explains the life cycle of an entrepreneur, from starting a business to scaling, sustaining, and eventually sunseting it. Also, how the organization provides technical assistance and funding to help businesses at different stages of their development. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://le...2024-07-1418 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 213 - Why the OAME ED? Pt. 1In this episode, Nathan Webster discusses his decision to take on a full-time position while still running his marketing agency. He shares his experience working with the Oregon Association of Minority Entrepreneurs (OAME) and their mission to support the economic development of entrepreneurs and small businesses. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/ 2024-07-0811 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 212 - Copywriting with Ai originalIn this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of Originality.ai, a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the challenges it poses in distinguishing between AI-generated and human-written content. John emphasizes the importance of using tools like Originality.ai to verify the quality, originality, and accuracy of content before publishing. Jon's email: jon@originality.ai. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB...2024-07-0122 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 211 - Developing an ROAS EcosystemIn this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and changing performance. He emphasizes the importance of building a comprehensive ecosystem that goes beyond just driving traffic, focusing on acquisition, retention, profit maximization, traffic, and financial management. Colin also provides insights on marketing strategies for startups and the need for a strong marketing message and offer. 2024-06-2427 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 210 - Mother's Day vs. Father's Day SpendingIn this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for businesses to evolve and listen to their customer base to avoid going out of business. Let's Talk Marketing Website - http://letstalkmarketingpodcast.com/ Morningstar Fathers and Mothers Day - https://www.morningstar.com/news/marketwatch/20240615291/we-get-a-raw-deal-on-fathers-day-heres-the-worst-thing-you-can-do-and-it-doesnt-involve-giving-your-dad-a-crummy-tie-or-tickets-to-see-taylor-swift Statista chart on Fathers and Mothers Day - https://www.statista.com/chart/30207/fathers-day-spending-vs-mothers-day/ Watch the fu...2024-06-1716 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 209 - Marketing MultiEntrepreneur Ryan KuglerIn this episode, Nathan Webster interviews Ryan Kugler, a multi-business owner, about the importance of marketing and the role it plays in business success. Ryan emphasizes that cutting marketing during tough times is a mistake and shares his insights on effective marketing strategies. He discusses the power of email marketing, creating relevance with subject lines, and the importance of consistent outreach. Ryan also talks about his businesses, including a marketing company that specializes in high-end video brochures. He advises listeners to be intentional in their actions and to invest in their future. Ryan's Bio: Ryan i...2024-06-1020 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 208 - Black Friday PreparationNathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black Friday. Nathan also shares examples of successful Black Friday campaigns and highlights the value of brand loyalty over immediate sales. Shopify Link: https://www.shopify.com/blog/bfcm-campaigns Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/2024-06-0312 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 206 - Google Ads w/JohnNathan invites John Horn, the CEO of Stubb Group, a digital advertising agency. They discuss tips for monetizing Google Ads and common pitfalls that businesses make. John emphasizes the importance of tracking success, optimizing search terms, and creating effective landing pages. He also highlights the need for a close partnership between businesses and agencies to drive successful campaigns. Listeners are encouraged to put themselves in the shoes of their customers and focus on solving their pain points. John LinkedIn: https://www.linkedin.com/in/johnjhorn1/ StubGroup Website: www.stubgroup.com StubGroup Youtube: https://www.youtube.com/@S...2024-05-1325 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 205 - The Negative Impact of Bad PricingToday's topic, Nathan's covering the importance of understanding the value of your product and not giving 'homie hookups' that devalue your offering. Nathan explains the four P's of marketing (product, price, place, and promotion) and focuses on the price aspect, which was last week's topic. He shares examples from companies like Apple and Amazon to illustrate how pricing strategies can impact profitability and sustainability. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/ 2024-05-1314 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 204 - No More Homey HookupsNathan Webster discusses the concept of 'homie hookups' in business. From a discount or price reduction offered to potential customers who may not be able to afford the full price or who are unsure about the value of the product or service. Webster emphasizes the importance of understanding the four P's of marketing (product, price, promotion, and place) and how they relate to creating a successful sales and marketing strategy. He also highlights the need to set the right price point and consider the cost of the service or product when working on the business. Watch the...2024-05-0611 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 202 - Don't Sleep on GMBNathan discusses the importance of Google My Business (GMB) for small businesses and entrepreneurs. GMB is a free tool provided by Google that allows businesses to create a profile and be found in Google search results. You need for a business address and highlights the significance of user-generated content and reviews. He also mentions the importance of having a Google phone line. Overall, he encourages listeners to take advantage of GMB and not overlook its potential for business growth. Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: I...2024-04-2208 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 201 - When Excuses Run Out and Forces Results Pt. 2Summary In part two of our 200th episode, Nathan shares the story of three life-changing knocks that forced him to reevaluate his choices and take ownership of his path. He emphasizes the need for entrepreneurs to blend their personal and professional lives and encourages listeners to be true to themselves, not settle for less, and dream big. Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram NDUB Brand NW & Associates, LLC Conference: https://letsconnectpnw.com/2024-04-1519 min

Purpose

PurposePurpose #60: Nathan Webster - Finding The Strength To 'Be You'In today’s episode, I had the opportunity to talk with Nathan Webster, the founder of NW & Associates, voice of the Let’s Talk Marketing podcast, executive director of Oregon Association of Minority Entrepreneurs, and founder of The Connected Trust, where he is focused on creating safe spaces for local leaders to build authentic communities providing for both personal and professional growth.What I appreciate about our time together is Nathan’s transparency around the lack of support he felt growing up and the journey he took to embrace his unique capabilities and values.To learn...2024-04-1351 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 200 - When Excuses Run Out and Forces Results Pt. 1 On the reflection of 200 episodes, Nathan takes a look back journey as a marketer and entrepreneur. During the celebration, he shares his experiences running a nonprofit and a marketing consultancy, highlighting the importance of working on the business and not just in the business. Nathan also opens up about a challenging period in his life where he faced personal and professional setbacks, forcing him to confront his excuses and reevaluate his path. Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram NDUB Brand NW...2024-04-0822 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 199 - Shop Local Hoax or Hack?Nathan goes in about shopping local and its impact on businesses. He questions whether shopping local is truly beneficial and explores the importance of having an online sales and marketing presence. He used an immediate experience he had in the last few hours per his IG. Enjoy the show! Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram Links: NDUB Brand NW & Associates, LLC Conference: https://letsconnectpnw.com/2024-04-0113 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 198 - Post COVID MarketingSummary For this episode, Nathan covers 10 truths about marketing after the pandemic and emphasizes the importance of adapting specific marketing strategies to the company's strengths. He also highlights the shift from brand marketing to performance marketing and the significance of data and technology in driving modern marketing success. "The importance of building relationships have never been greater," Nathan reiterates "marketing is now at the center of the growth agenda for the entire company." Host: Nathan A Webster Subscribe on YouTube! Connect: LinkedIn Follow: Instagram NDUB Br...2024-03-2516 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 197- Saving Marketing from MarketersIn this episode, Nathan Webster interviews Greg Stewart, the CEO of MMA Global, a non-profit trade association for major CMOs. They discuss the challenges and opportunities in the marketing industry and the need for clarity and truth in marketing practices. Greg shares insights on the importance of targeting propensity and the flaws in traditional growth frameworks. He also highlights the effectiveness of linear television advertising and the impact of mobile marketing. Greg's extensive experience and expertise make him a valuable resource for marketers looking to improve their strategies. https://www.linkedin.com/in/gregstuart https...2024-03-1825 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 196 - Dont Sleep on LinkedInNathan discusses LinkedIn's importance and its benefits for individuals and businesses. He emphasizes the need to adapt and evolve in the changing marketing landscape. Nathan reviews an article on LinkedIn and highlights its pros and cons. Here's the article: https://www.forbes.com/advisor/business/software/linkedin-review/. Takeaways LinkedIn is a powerful platform that individuals and businesses should not overlook. Adapting and evolving in marketing is crucial to stay ahead. LinkedIn offers a broad reach of applicants for professional jobs and excellent profile tools. Using LinkedIn strategically can enhance personal branding and be a valuable marketing t...2024-03-1110 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 193 - Our Analysis on 2024 Marketing TrendsIn this episode, Nathan and Réland Logan are back again with the deep dive from the Forbes' 15 Key Marketing Trends to Watch in 2024. They covered it the previous week but were ready to make their own. Here's the part two enjoy! Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/ #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips 2024-02-1925 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 192 - Marketing Trends for 2024In this episode, Nathan and Réland Logan are back at again. This time, they discuss the Forbes' 15 Key Marketing Trends to Watch in 2024. They cover a range of topics including unpredictability, creative marketing, marketing science, employees as essential influencers, decrease in internal content teams and the rise of user-generated content, consumer marketing fatigue, focus on branding and brand awareness, offline tangible experiences, quality over quantity, the commoditization of AI and machine learning, an unfortunate influx of impersonal content, the rise of micro-influencers, CGI integration, and the impact of tech and data. Host: Nathan A Webster 2024-02-1228 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 191 - How Authentic "Purpose Driven" Marketing is Done w.Keith Sconiers Pt. 2This is second part of Nathan's interview with Keith Sconiers, an entrepreneur, storyteller, and catalyst. Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/ #B2BMarketing #MarketingStrategy #ContentMarketing #MarketingTrends #MarketingInsights #marketingforentrepreneurs #marketinginvestment #marketingtips 2024-02-0523 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 172 - Brand Strategy and Storytelling with Shachar MeronNathan's excited to bring on another great marketing expert to the show. Mr. Shachar Meron has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's, Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs. He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise. Shachar is also a Senior Lecturer who teaches advertising and brand strategy at t...2023-09-2524 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 171 - Game Over StitcherAs a podcaster, Nathan couldn't not talk about this Stitcher. When he heard the platform was closing, Nathan wanted to share his thoughts when the news broke. Here are some articles discussed in the show Stitcher, Mashable, and Digital Trends. Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-09-1811 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 170 - Email Marketing with R.T. CusterIn this episode, Nathan invited R.T. Custer from Vortic Watch Company. In 2014, he started the business with his business partner, Tyler Wolfe. Together they pursued the idea they had in college at Penn State: A wristwatch completely built in the United States. Their signature product, The American Artisan Series, features antique American pocket watches that have been salvaged, restored, and preserved inside one-of-a-kind wristwatches. They are becoming the next Great American Watch Company by “preserving American history one watch at a time.” Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instag...2023-09-1129 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 169 - Building Your Brand Asset LibraryRéland is back with Nathan for a 3rd straight time, and they're having a blast talking about client scenarios, marketing assets, and insights on how to correctly build your brand for long-term success. Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, and Soundcloud. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-09-0427 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 168 - Building a Brand for a Better Business w/Réland Logan Pt. 2Rèland Logan and Nathan go in at again about helping businesses develop their brand reach, awareness, and conversions. Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-08-2816 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 167 - Building a Brand for a Better Business w/Réland Logan Pt. 1A great business knows and understands its brand is everything. It's the lifeblood of the business with the same priority of keeping cash flowing in the door, so is maintaining a brand relevance to current prospective customers. So enjoy Rèland Logan and Nathan drop those marketing diamonds. Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-08-2125 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 166 - Do You Have a Remarketing Funnel?One of the biggest questions Nathan receives comes around a lack of conversion from digital channels. Building the top, middle, and bottom funnels have been covered in previous episodes. This episode is for those potential customers who still need nurturing and good timing. Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-08-1410 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 165 - Will Threads take out Twitter?On rare occasions, Nathan talks about current events and marketing mishaps. Today, we have one of those moments thanks to Twitter. As Twitter has been rebranded to 'X', Nathan said, " this is why I don't focus on marketing trends." Enjoy the show! Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-08-0712 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 164 - The Top 3 Clickbait Marketing SchemesNathan has seen an uptick in clickbait promotion, so he wanted to chop it up on the podcast. Clickbait marketing schemes are tactics, short-term processes used to encourage users to click on a link by using compelling or misleading (eg, fake) headlines. Tell him what you think by emailing info@nwebsterllc.com. Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-07-3112 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 161 - The 7 Cs of MarketingWhen Nathan heard his blunder on the 7 C's of Marketing, he laughed and said "now we have to make an whole episode about it." Here's the show and resources. Enjoy. https://www.digigeeks.co/blogs/7-c-s-of-digital-marketing https://ahrefs.com/blog/marketing-mix/ https://en.wikipedia.org/wiki/Marketing_mix#cite_note-Business_for_Higher_Awards-6 Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-07-1010 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 157 - Simplifying B2B Lead GenerationIf you're in business to stay in business, you have to make sales. In order to make sales, you have to create a system to earn clients. That process is called lead generation. Follow along as Nathan breaks down a simple way to earn leads. Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-06-1208 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 156 - MKTG101: How to Use LinkedIn for B2BNathan wanted to show others how they can use LinkedIn as a B2B (business to business) tool for lead generation and building their network. LinkedIn is a powerful tool without paying for its tools. Follow along to see how to use both for your business and professional outreach. Host: Nathan A Webster Watch the Podcast on YouTube! LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/ 2023-06-0516 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 155 - MKTG101: How to Use PsychographicsFor key consulting moments, Nathan helps his clientele define their avatar. In particular, he teaches learning the psychographics of their prospective customers. Psychographics is excellent for understanding consumer behavior. That behavior includes attitudes, values, and interests. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-05-2908 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 154 - The 7 Top Sales and Marketing Strategies (using AI)The world of sales and marketing is constantly evolving, with new trends, technologies, and Nathan thought it was time to speak about using the new AI technology. In order to stay ahead of the competition, you have to adapt your marketing strategy and operations. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-05-2218 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 153 - Pick My BrainThere's a saying, "You can pick my brain after you've paid the invoice." Well, Nathan is allowing you to pick his brain. Want to know about SEO, marketing strategy, and how to convert strangers to customers, schedule your appointment today and follow this link: https://calendly.com/ndubbrand/pick_my_brain. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-05-1512 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 151 - Perceived Value vs Actual ValueEstablished brands understand that perceived value and actual value are completely different marketing concepts that can influence the consumer's purchasing decision. Nathan gives some examples because it's based on the consumer or client's personal opinions, experiences, and expectations. Perceived value can be influenced by various factors such as brand reputation, quality, features, pricing, and customer experience. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by https://letsconnectpnw.com/2023-05-0108 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 150 - Top 3 Worst Marketing First ImpressionsNathan gives you his top three worst marketing first impressions in this episode. Here's a hint, they're for both in-person and digital. The first worst impression is around a business card, so tune in to the show to see if you're guilty. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by https://letsconnectpnw.com/ 2023-04-2412 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 149 - Marketing TangibilityNathan wanted to keep this episode about the need for tangibility in your marketing. Every potential new customer will use one or more of their five senses to decide to 'act' on the promotion. Have you thought about your marketing tangibility? Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by https://letsconnectpnw.com/2023-04-1712 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 147 - Branding 101: How Your Price cannot be OverlookedOne of the core principles of marketing is the 4 Ps: product, price, place, and promotion. In a changing economy with inflation looming, price is key. Nathan goes into a bit more detail about why price shouldn't hurt your marketing. Enjoy the show. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-03-2710 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEP 146 - MKTG101: 3 Easy Ways to Earn Organic Website TrafficFor another Marketing 101 topic, Nathan covers the best ways to earn organic website traffic. Listen to the short podcast and implement the three easy ways to increase your SEO. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-03-2005 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 145 - What's a Marketing Funnel?Nathan breaks down a key pillar of marketing with the funnel system. In this episode, he uses a presentation created in 2020 to help clients during the height of the pandemic. Watch the video on YouTube. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/2023-03-1316 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 144 - How Jason K Williams generated over 100m in SalesNathan adds another marketing extraordinaire guest to the show, Jason K Williams. Jason is a sought-after global speaker and founder of E2, a Shopify focused marketing agency that helps brand scale their revenues. Numbers wise, over the past couple years they’ve generated $100M+ in sales for 450+ clients. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- https://letsconnectpnw.com/2023-03-0620 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 142 - MKTG101: Understanding the Customer Journey 1 of 2In this new economy, too many businesses are operating without a customer journey. The customer journey is a critical pillar in an organization's marketing plan. In this first episode, Nathan breaks down the customer journey lifecycle and emphasizes the Keller CBBE Model. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- https://letsconnectpnw.com/2023-02-2015 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 141 - Marketing with Morgan TaylorNathan adds another guest to the Let's Talk Marketing Podcast family, Morgan Taylor. Morgan is the Co-Founder of Jolly SEO, a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. Don't miss his 💎s. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- https://letsconnectpnw.com/2023-02-1319 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 140 - What’s the Purpose of a Marketing Plan Pt 2In part two, creating a marketing plan, Nathan wants everyone to get surgical about their marketing strategy. A marketing plan is crucial for businesses to: • define their avatar • segment their opportunities • set sales and marketing goals • clarify marketing objectives • allocate resources to a specific budget • measure progress and output • maximize return on investment (ROI) Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- ht...2023-02-0609 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 139 - What’s the Purpose of a Marketing Plan Pt. 1One of the most unspoken pillars of marketing is a specific plan of how to do it called a marketing plan. Nathan suggests starting with their marketing strategy for any leader needing to increase their efficacy and sales. Hence, why a marketing plan is crucial for businesses to: define their avatar segment their opportunities set sales and marketing goals clarify marketing objectives allocate resources to a specific budget measure progress and output maximize return on investment (ROI) Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iT...2023-01-3010 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 138 - Build Your ListsA common frequently asked question Nathan receives is, "what makes a business successful?" It's no secret. "Contacts leads to contracts." Hence, this podcast. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- https://letsconnectpnw.com/2023-01-2309 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 135 - The 411 on FTX and Sam Bankman-Fried"Let's start the new year off with a word/theme that makes sense," says Nathan. "I have a great example because Sam Bankman-Fried jacked some stuff up." FTX founder Sam Bankman-Fried: What to know about the ex-crypto exec Sam Bankman-Fried lands in US after being extradited from Bahamas Sam Bankman-Fried funded more than 90% of a leading DC ethics group's political arm in 2021 Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review an...2023-01-0212 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 134 - The Projected 2023 Social Media TrendsFor the last episode of 2022, Nathan wanted to drop the projected 2023 social media trends using Hootsuite's guide. Click here to check it out: https://blog.hootsuite.com/social-media-trends/. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- https://letsconnectpnw.com/2022-12-2615 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 133 - Branding 101: A Website is a MustThe last Branding 101 tip from Nathan in 2022 is a basic one. Nathan describes the value of a website and its significance of it to a company's brand. Don't miss this one if you're starting a company or website. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- https://letsconnectpnw.com/2022-12-1909 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 128 - DEI from ____ Marketing LensNathan goes a different but necessary direction to the show. Today's topic is a common conversation and service for NDUB Brand. The intersection of diversity, equity, access, justice, and inclusion, otherwise known as DEI, is becoming a buzzword and Nathan wants to address it. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!2022-11-1417 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 121 - Why Entrepreneurs Fail Pt. 1Since 2006, Nathan has been an official business owner. Prior to that time, he attempted to start other businesses but could never make it happen. As a marketing consultant, Nathan has seen these two worlds collide and wanted to share. Let’s Connect Conference - https://letsconnectpnw.com/ Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!2022-09-2614 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 95 - Will (Smith) - Book ReviewIn this episode of Let's Talk Marketing with NDub, Nathan goes over Will Smith's book. He loved how Will shared both his vulnerability and strength both personally and professionally. Nathan used that to discuss the challenges of marketing as well. Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Website: https://ndubbrand.com Podcast Sponsor: https://ndublove.com/ Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please ra...2022-03-2824 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 88 - What You Need to Know about SalesIn this episode of Let's Talk Marketing with NDub, Nathan and Réland Logan discuss the need for leaders to understand how sales and marketing are attached at the hip. Nathan says that they're married. You need both to have success. Enjoy the show! Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Website: https://ndubbrand.com NDUB Gear: https://ndublove.com/2022-02-1420 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 15 - COVID + PNW Wildfires + Bankruptcies = 2020Thanks for listening to the podcast. For more information on NW & Associates, LLC, please visit https://nwebsterllc.com/ for articles, services, and Nathan Webster.2020-09-2830 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 11 - Showing Up as Black ProfessionalsKaren Foster and Nathan Webster are at again. As Black Professionals in Vancouver, WA telling the peers to show up no matter where you're at professionally. Leave the door open and be a difference-maker.2020-09-0741 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBEp 5 - Being A Black ProfessionalKaren Foster and Nathan Webster discuss being Black Professionals in Vancouver, WA. 2020-07-2735 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBLove HealsSocial Entrepreneur with Nathan A Webster is biweekly. Monday is 20-minute episodes. Thursdays are 5-minute tips. You can download Social Entrepreneur with Nathan A Webster podcast on iTunes, Stitcher, Soundcloud, and Spotify. We appreciate the shares, downloads, and reviews.2020-06-0828 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBWhy College is Failing AmericaFor the news and articles, check out our mrsocialentrepreneur.com and nwebsterllc.com for more info. Host: mrsocialentrepreneur.com/nathan-webster/ LinkedIn: www.linkedin.com/in/nathanawebster/.2020-03-2721 min $Let\'s Talk Marketing w/NDUB$ Let's Talk Marketing w/NDUBPost COVID-19 EconomyFor the news and articles, check out our mrsocialentrepreneur.com and nwebsterllc.com for more info. Host: mrsocialentrepreneur.com/nathan-webster/ LinkedIn: www.linkedin.com/in/nathanawebster/2020-03-2324 min