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Naully Nicolas

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The Humane Marketing Show. A podcast for a generation of marketers who care.The Humane Marketing Show. A podcast for a generation of marketers who care.Using AI Like We're Human Join us for another episode on the Humane Marketing podcast as we explore how to ethically partner with AI, with our guest, Naully Nicolas. We talk about Naully's journey into the world of artificial intelligence, the crucial ethical and legal considerations surrounding AI implementation, and how AI empowers us to work smarter, not harder. Naully shares his PLATON framework, inspired by Plato and infused with philosophical principles, guiding us through the pillars of legality, accountability, transparency, objectivity, and neutrality. Together, we envision the future of AI and work, inspiring...2024-04-1938 minTravelcastTravelcast[Startupertalks] Mikhail Krymov - Founder and CEO of SleepboxThe Sleepbox in an ingenious idea that leases small hotel boxes by the hour or night.  The first use of the Sleepbox was to put it in an airport, but it could prove to be common in many other locations. Sleepbox rooms are 40 square feet or 3.7 square meters in size with single or double bed configurations. They're renting for $30 an hour or $100 a night. The bedroom has access to a shared bathroom and a tub. The Sleepbox can be set up anywhere, and it's not just for the airport. It's just a matter of time before we can...2020-01-2729 minTravelcastTravelcast[Traveltrends] Is there a more sustainable way to travel? with Alexandra PastollniggSustainable travel should be the only way we can fly. International travel and tourism are far from sustainable as a result of excessive air travel, which creates toxic CO2 pollution, to package holiday resorts built on natural areas. Our planet has a finite resource. There are only so many magnificent, natural, untouched places on our planet, and mass tourism threatens their very existence. Nature, culture, and history must be preserved, not commodified. Unfortunately, many travelers and travel industry operators continue to deny how scarce our world's resources are and how adversely tourism impacts the climate, local cultures...2020-01-2023 minTravelcastTravelcast[Traveltrends] Personal branding workshop; how to start vloggingOver the last four years, travel content has grown steadily. Travelers share their stories on social media, continuously producing high-quality videos, images, and diaries. Engaging with travel influencers has become an important way for companies within the travel industry to create brand awareness and for tourist boards to promote new destinations. 48 percent of users have chosen Instagram to discover new travel destinations, while 52 percent have been motivated by their friends ' Facebook posts to book new travel.  Nonetheless, video is the current and future of content marketing, and this is further illustrated in the...2019-12-0828 minTravelcastTravelcast[Traveltrends] Creating Digital Experiences & Location Based Content with Gordon RyanWhen it comes to travel, the timetables are constantly changing, and people are in constant motion. Location-based services, triggered by real-time local users, will play a key role in shaping the next generation of travel technology. There are two types of use cases according to Gartner for location-based services: static and dynamic. In the case of static use, all relevant information is collected beforehand, while in case of dynamic use, data is collected in real-time. Each of them presents interesting opportunities for an evolving mobile travel experience. Dynamic use cases require more robust technical capabilities, such as...2019-12-0130 minTravelcastTravelcast[Traveltrends] Creating a Chatbot Strategy, for China and Beyond with David CurranChatbots, chatbots all over the place... every travel web site wants to have a chatbot these days, so it seems; similarly, there is a difference between simply having a chatbot and deploying a chatbot in such a way as to achieve higher levels of customer engagement and, indeed, better business outcomes.  In this #Travelcast,  I had the opportunity to interview David Curran.  He is a Machine Learning Engineer responsible for making natural language processing applications for OpenJaw technologies. He has made chatbot systems for the Mercedes, Orange Bank France, Travelsky, the Dubai Government, la...2019-11-2416 minTravelcastTravelcast[Traveltrends] The fear of implementing technology in the hospitality sector with Barry ClemensCustomer experience is everything in the hospitality field. Ensuring that guests are pleased is crucial to the success of a market that is increasingly competitive and where poor customer reviews can be disastrous for a brand. Technology is a key component of helping hotels provide the best guest experience, from the moment the reservation is made to the moment the guest checks. Everything in between — from the ease of connecting to the hotel's guest network to the temperature of the guest room when entering for the first time, or even the speed of delivery of a room se...2019-11-1725 minTravelcastTravelcast[Traveltrends] Music is the new gastronomy with Julia JonesAccording to Julián Guerrero Orozco, Vice-President of  Tourism, PROCOLOMBIA : “Music is one of the greatest motivations for  tourism. Whether live or recorded, experiencing the music of the world  is celebrating its rich diversity and talent, promoting intercultural  dialogue and encouraging exchange.” Music is one of the biggest  motivations for tourism. Whether live or recorded, experiencing the  music of the world’s cultures is celebrating their rich diversity and  talent, as well as promoting intercultural dialogue and exchange. Music  has the power to connect the physical journey with the intelle...2019-09-2325 minTravelcastTravelcast[Traveltrends] Marketing in China: In the Red Zone with Rossella PfundtAs their numbers continue to grow, Chinese outbound tourists areundergoing significant changes in travel preferences, behaviors, and spending patterns. However, numerous myths and outdated impressions of Chinese tourists persist in the tourism industry. The Chinese digital market has the highest amount of internet users in the world, making it an attractive market for any brand to enter. We help brands who are seeking to grow within the Chinese market harvest its full potential through a holistic approach and thorough planning, as Chinese audiences are different not only demographically, but also the way they think compared to western...2019-07-0125 minTravelcastTravelcastTraveltrends - Audio in destination marketing with Henry BarchetThe tourism industry still hasn’t discovered that #Itunes, #Spotify, #Soundcloud, TuneIn, Blubrry and Castrex can communicate content. But which content is suitable for audio influencing, and who can produce it? With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio. In my last #travelcast episode, I had the pleasure of interviewing Henry Barchet. In this episode, we spoke:  Audio in  destination marketing: how to reach people through their ears?2019-06-2428 minTravelcastTravelcast[ Traveltrends] How to Monetize Your Influence in 2019 on Instagram with Kamelia Britton With over 1 BILLION monthly users and growing, Instagram is the place to be in 2019. Thousands of brands are searching for influencers of all sizes to help spread the word about new products and experiences.  Learn how you can monetize your passions while helping brands gain awareness.   In this episode, I interviewed Kamelia Britton, who is is a full-time travel influencer who has created content for major brands such as Expedia Group, The Fairmont, Intercontinental, Kandima Maldives, Google, Facebook, Coca-Cola, and many more.  We answered those questions: How to create...2019-06-1722 minTravelcastTravelcast[Mynomadlife] avec Laurène PhilippotUn grand remerciement à Laurène Philippot pour sa dernière interview pour la rubrique #mynomadlife dans le podcast #Travelcast. Si vous ne la connaissez pas encore, Laurène, c’est la voyageuse aux deux blogs qu’on ne présente plus :  Mon week-end en Alsace  et Carnet d’escapades. Ce dernier a remporté un Golden Blog Award en 2012 et a été cité par le Figaro comme l’un des 5 blogs voyages à suivre. Site web pro: www.web-escapades.fr Blogs: - www.carnetdescapades.com - www.mon-week-end-en-alsace.com Faceboo...2019-06-0323 minTravelcastTravelcast[Traveltrends] Remodeling the world with Blockchain with Michael NoelOver the past few years, the appearance of blockchain has caused fervor across a plethora of interest due to its potential to drastically transform the way we store and use data and other information sources. This technology promises to improve transparency and security in transactions, leading the tourism industry to start to experiment with it.  In this #travelcast  episode, I had the pleasure of interviewing Michael Noel, Co-Founder and CEO Blockchain Consultants and we spoke on: Remodeling the world with #blockchain In a not-so-distant future, people might be able to bypass the process...2019-05-2729 minTravelcastTravelcast[Mynomadlife] avec Yan LuongIl est connu comme un de plus connu évangélisateur des dans le domaine du digitale en Suisse romande. D'ailleurs, La RTS et le CICR lui doivent la réussite de leur virage digitale. On a discuté sur plusieurs sujets en particulier qu'est-ce qu'il l'a poussé vers un mode de vie de semi-nomade entre la Suisse et le Vietnam. Ou encore comment son choix de carrière at-il affecté sa vision du monde. Liens web Twitter Linkedin thinktankhubgeneva foraus.ch lacantinedu56.com 2019-05-2025 minTravelcastTravelcast[ Traveltrends] What Makes A Great Human Brand Online? with Mark SchaeferNot a good brand. Not a successful brand… a great human brand? The number of digital travel touchpoints grows rapidly, as travelers look for better offers via search engines, booking apps, online travel agencies, and deal sites. Yet the travel industry must adapt to newer digital marketing strategies to win over potential customers. The key to success is delivering ultra-precisely targeted content, leveraging personalized retargeting combined with AI and deep learning. A single customer looking to book a trip can visits hundreds of travel pages each day. The search often takes weeks before th...2019-04-0928 minCoeur BusinessCoeur Business#16 Naully Nicolas : la technologie doit nous pousser à être une meilleure personneNaully Nicolas est consultant en transformation digitale dans le domaine du tourisme. Il anime également un podcast Travelcast. Cet épisode contient beaucoup de coeur et de bienveillance. On parle donc de: - Son évolution de carrière et sa spécialisation dans le tourisme. - La blockchain, de bitcoins et la transparence et la fiabilité que cette technologie propose. - Podcast et son podcast Travelcast - Sa vision de la digitalisation et la place de l'humain - La profondeur et les valeurs dans la communication digitale - Ses loisirs et méthodes...2019-03-2741 minTravelcastTravelcast[Traveltrends] How to Create a Meaningful Brand Experience? with Hugh AllspaughWhat is a brand identity? Is it your logo? Your color palette? It’s all that—and more.  Your brand identity is the “face”  that interacts with the entire world. Whatever you create should  accurately communicate who you are. However, one common misconception is  that a brand identity is exclusively informed by what your brand wants  to present. This isn’t entirely true. It’s also informed by what your  brand’s customers want to engage with, or are accustomed to interacting  with. If your identity doesn’t resonate with...2019-03-1016 minTravelcastTravelcast[Mynomadlife] avec Frederick Kermisch, Sales Coach for Private BankersDans le cadre de la thématique #Mynomadlife, je reçois comme invité: Frederick Kermisch, coach de vie & business. Non  seulement, nous allons discuté de son expérience personnel sur le nomadisme digital mais aussi de répondre à ces questions: - Pourquoi tant de frustation dans nos "carrières" professionnelles ? - Est-ce que le fait de devenir un nomad  digital est vraiment la panacée? - Quelles sont les trois importantes questions à se poser pour vivre en accord avec soi-même? Liens:  2019-02-0759 minTravelcastTravelcast[Mynomadlife] with Caroline Sande, Founder at TravelEatSlayIn this #travelcast episode, I had the pleasure to receive Caroline Sande who is not only vivid traveler but also founder of TravelEatSlay. Her aim is to share travel experiences, explore global food cultures while expressing a fashion statement within a growing community of travelers.  We discuss his experience with digital nomadism, but also to answer these questions: - What was her big break - How do she finds work? Does it come to her  - What’s her favourite place she visited...2019-02-0727 minTravelcastTravelcast[Traveltrends] Hospitality Can Gain Competitive Advantages in Age of AI? with Josh GalunToday’s travelers are looking for more personalization and convenience during their hotel stays, and hoteliers are seeking out new solutions to help meet those needs. Akia is an artificial intelligence messaging platform that allows communication between a hotel and guests and learns to anticipate guests’ needs. In this episode, I had the pleasure of interviewing Joshua Galun, Hospitality & Travel Lead at Excella Consulting. We spoke on: How Hospitality Can Gain Competitive Advantages in Age of #AI?  In the publication "The Future of Employment: How susceptible are jobs...2019-01-2124 minTravelcastTravelcast[Traveltrends] Gamification and Millenial mindset: Can they save us from over-tourism?Over the last few decades, innovations in aviation — wider, more efficient jets and the rise of low-cost airlines — significantly reduced the cost of flying. Bigger cruise ships capable of holding many thousands of passengers now take entire floating cities to coastal ports (which is why Venice recently banned these).  Then there are the many splendors enabled by the internet, among them online booking, local reviews, smartphone mapping, and ride-hailing and home-sharing, which have collectively democratized pretty much every step involved in travel. In this episode of #travelcast, I had...2019-01-2120 minTravelcastTravelcast[Traveltrends] Au fait, c'est quoi l'intelligence artificielle ? avec Martin CanterC’est désormais une évidence pour tous que l’ intelligence artificielle va transformer le marché. Tout a commencé, avec l’impulsion donnée par Amazon Go, où l’intelligence artificielle a complètement réinventé l’expérience shopping des clients en retirant les files d’attentes en caisse. D’autres industries ont rapidement suivi le mouvement. Tesla utilise désormais l’intelligence artificielle pour prédire les comportements des conducteurs sur certaines coordonnées GPS. Plus récemment encore, les industries du voyage et de l’hôtellerie ont commencé à apprivoiser l’ IA comme par exemple les hôtels Hilton où sont testés de nouveaux...2018-12-1720 minTravelcastTravelcast[Traveltrends] How can an independent hotel compete against large chains with Carlos AquinoIn recent years, the topic of "Independent Hotels vs Brand Hotels" has become more and more popular. It's now being discussed in every industry conference. In this episode, I had the pleasure of interviewing Carlos Aquino, Co-Founder of Magnum Leap Business Intelligence and VP Sales & Business Development at Tafer Hotels & Resorts. We spoke on: How can an independent hotel compete against large chains? Millennials, the golden market segment everyone has been raving about, also seems to appreciate more authentic and original personalized experiences over a cookie cutter, of the shelve type of product. So for the years to come I...2018-12-1029 minTravelcastTravelcast[Traveltrend] Future of Shared Holiday with Hendrik Tanjaya TanThe blockchain technology is slowly and steadily carving out a prominent space for itself across different industries. Ideally, blockchain can be recognized as a decentralized, invulnerable ledger system that keeps track of economic transactions that can be implemented to record anything that holds value, other than just financial transactions. What was initiated as the foundation of the cryptocurrencies like Ethereum and Bitcoin, the advantages that blockchain brings to the table has been successfully integrated with the hotel and hospitality industry. I was pleased to receive Hendrik Tanjaya Tan, Co-Founder & CTO at REIDAO. In this episode, we spoke on: Future of...2018-11-1216 minTravelcastTravelcast[Traveltrends] How to leverage the right digital channels to reach Chinese travelers with Humphrey HoIn less than two decades China has grown from travel minnows to the world’s most powerful outbound market, leapfrogging the US – and leaving it in its wake. According to the United Nations World Tourism Organisation (#UNWTO) Chinese tourists overseas spent $261.1bn in 2016, up from around $10bn in the year 2000 (the figure for 2017 is likely to top $300bn). Collectively, America’s globetrotters parted with a relatively paltry $123.6bn. In this last #travelcast episode, I had the pleasure of interviewing Anjelica Price-Rocha and Humphrey Ho, Managing Director of Hylink Digital Solutions Solutions USA, China’s largest digital advertising agency — now with internatio...2018-10-2227 minTravelcastTravelcast[Startupertalks] Alice Taylor - Vado App (Blockchain Travel Startup)Already heralded as a game changer for multiple industries, blockchain is emerging as a powerful technological force that promises to change the travel industry’s status quo. Like eating, drinking and sleeping, taking the time to get away, go on holiday or to travel is instinctive and an important part of life for many of us, key to our well-being and ongoing success. It can motivate, inspire, rejuvenate; and whether it’s a luxury trip abroad, or weekend staycation, in some form or another we all need to take a break. The travel and tourism industry continues to thrive in a...2018-10-1523 minTravelcastTravelcast[Startupertalks] How Successfully Leverage Data & AI? with Gilad BerensteinBig data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creating valuable data at every stage of their journey, how can travel companies do more to collect and connect these data points to improve the customer experience? I was pleased to receive Gilad Berenstein who is Founder & Chief Executive Officer at Utrip. It's is a data-driven personalization platform and A.I. recommendation engine built specifically for the travel industry.2018-10-0920 minTravelcastTravelcast[Traveltrends] How To Target Chinese Tourists Along Their Customer JourneyIn less than two decades China has grown from travel minnows to the world’s most powerful outbound market, leapfrogging the US – and leaving it in its wake. According to the United Nations World Tourism Organisation (UNWTO) Chinese tourists overseas spent $261.1bn in 2016, up from around $10bn in the year 2000 (the figure for 2017 is likely to top $300bn). Collectively, America’s globetrotters parted with a relatively paltry $123.6bn. In this #Travelcast episode, I receive Chinese Outbound Tourism Specialist, Berenice Pendzialek, to speaks about China’s technological trends and shares her expert ideas and strategies on how to connect with Chinese tourists...2018-09-2524 minTravelcastTravelcast[Traveltrends] From Day 1 To Take Off – Starting An Airline From Scratch with Ahmed ElemamAirlines are being fostered to transform their businesses, to catch up with or be ahead of technological trends, such as social media, cloud computing, mobile connectivity or big data. Considering the current pace of market penetration, we can observe a huge difference in today’s market from a decade ago. For instance, the complete travel experience of the passenger is completely digitized and matured on the digital space, to provide greater travel experience. In this #travelcast episode. I have the pleasure to speak with Ahmed Elemam who is a Senior Digital Marketer at WestJet where he overlooks channel management, analytics, cu...2018-09-1729 minTravelcastTravelcast[Traveltrends] Priorités et Tendances SEO 2018 dans l'industrie du tourisme avec Frederic ChanuPour de nombreux secteurs, la transformation digitale n’a pas grand-chose à voir avec des vacances au soleil. Mais qu’en est-il du tourisme et des voyages ? Quelles sont les tendances digitales dans ce secteur qui a priorisé dès le départ l’expérience client ? Selligent Marketing Cloud dévoile les leçons à suivre pour les marketeurs souhaitant améliorer leur expérience client. Les voyagistes ont bel et bien le vent en poupe, avec des ventes atteignant la somme record d’1,33 mille milliards de dollars en 2017 (selon J.P.Morgan). Malgré l’instabilité de l’économie mondiale actuelle, le secteur devrait même c...2018-09-1717 minTravelcastTravelcast[Traveltrends] Welcome to the SMEQ with Elise QuevedoThe SMEQ (Social Media Emotional Quotient) is the art and influence of creating, attracting and building better business relationships through digital media. We need to understand the importance of keeping our online activities interactive and with a human feel. In this #travelcast episode, I was pleased to receive Elise Quevedo, Author, Global Key Opinion Leader, Keynote Speaker. We live in a world where peer to peer recommendation is more important than brand promotion and Elise Quevedo will talk how although we are moving into a world of automation, bots and AI, there are some aspects we still need to keep...2018-09-0329 minTravelcastTravelcast[StartuperTalks] How to harness the power of social media to drive direct bookings? with Eric ShepardGuests now rely on peers and online recommendations rather than traditional star ratings to make their booking decisions. Today, 95% of leisure travelers report spending an average of 30 minutes reading reviews prior to booking a hotel and they are quick to say what they think on social media platforms. They expect their hosts to provide them with a holistic experience, not just a great hotel room, and they expect a level of personalization within their interactions with the hotel pre, during and post stay. In this #travelcast episode, I was pleased to receive Eric Shepard CEO / Co-Founder at TRILL. Links On...2018-08-2919 minTravelcastTravelcast[Travelcast Live] Séminaire Digital Tourisme 2017 (#sdt2017) - Nicolas de Dianous, We Like TravelCOMMENT COMMUNIQUER SUR LES RÉSEAUX SOCIAUX ? / Panorama des réseaux sociaux: connaître les usages et les comportements à adopter en fonction des différents réseaux sociaux / Fondamentaux du Community Management : les bonnes pratiques, les conseils organisationnels, la stratégie de contenu et comment mesurer les résultats pour être efficaces ?2018-08-141h 34TravelcastTravelcast[Travelcast Live] Séminaire Digital Tourisme 2017 (#sdt2017) - Manish Kastia, Digital DialogGOING BEYOND THE ESSENTIALS: UNDERSTANDING CAMPAIGN STRATEGIES - WHY DO DIGITAL MARKETING? - ESSENTIAL DIGITAL ACTIVITIES EVERY BUSINESS MUST DO - BEYOND THE ESSENTIALS –DIGITAL CAMPAIGNS - TIPS FOR SUCCESSFUL TOURISM MARKETING2018-08-1443 minTravelcastTravelcast[Traveltrends] La digitalisation de l'expérience client dans l'hôtellerie avec Thomas SILVIEEntre les évolutions technologiques et les nouveaux comportements des consommateurs, le secteur de l’Hôtellerie fait face à une véritable révolution. Les voyageurs exigent aujourd’hui des services personnalisés et une expérience unique durant leur séjour. Face à la standardisation des grandes chaînes hôtelières, certains établissements se sont différenciés en misant sur la proximité et sur des services originaux tout en se créant une identité propre. Parmi les révolutions actuelles du secteur, le digital reste la plus importante et a totalement chamboulé la manière de vendre les nuitées… ne laissant d’autre ch...2018-08-1422 minTravelcastTravelcast[Traveltrends] When Virtual and Physical Worlds Collide with Zoe DowlingLeo Tolstoy once said, “All great literature is one of two stories; a man goes on a journey or a stranger comes to town.” Anytime a traveler embarks on an adventure, they return home not only with memories of where they went, but with stories of being changed by their experiences. In no other vertical is the possibility for rich and engaging storytelling more prevalent than in travel. In this #travelcast episode, I was pleased to receive Zoe Dowling, Lead Research Strategist at FocusVision and we spoke on: When Virtual and Physical Worlds Collide. Stunning locations, thrilling encounters, and provocative anec...2018-08-1422 minTravelcastTravelcast[Traveltrends] Personalization In Travel with Juanjo RodriguezTomorrow’s travelers will want to travel the world in just one way – their own way. They'll want to put together their own unique travel experiences, tap into inspiration from other travelers and then share their own personal plans with friends. That’s how they see the future of travel. In this #travelcast episode, I was pleased to receive Juanjo Rodriguez, CEO & Founder at The Hotels Network (https://www.thehotelsnetwork.com/en) and we spoke on: Personalization In Travel. Personalization has become something of a buzzword in business this year. But far from being a passing fad, those hotels that get it...2018-08-1420 minTravelcastTravelcast[Traveltrends] How to build a corporate culture of data? with Gwen MillerI was pleased to received Gwen Miller who is Vice President, Content Strategy at Kin Community In this #travelcast episode, we spoke on: How to build a corporate culture of data-driven strategy? Data is a fundamental element of digital media. It’s intertwined with everything we do and when you harness it right you can uncover incredible insights that make your content better, build your audiences and increase sales. There’s so much data available that even if you build a specialized and dedicated data team they still won’t be able to manage and interpret all of it. The only w...2018-08-1419 minTravelcastTravelcast[Traveltrends] What is the Future in the Hospitality Industry? with Amir SegallIn this #travelcast episode, I was pleased to receive Amir Segall who is VP of Global Supply at HotelTonight (https://www.hoteltonight.com/). We discussed on: What is the Future in the Hospitality Industry? For the longest time, the hospitality industry has been this stable, undisturbed market where progress is steady and revenue is pouring in consistently, year in and year out. Big names keep on getting bigger, widening their breadth, tightening their hold on the market.2018-08-1415 minTravelcastTravelcast[Traveltrends] Influencers are the Key to Attracting Chinese Travelers with Lauren HallananIf you are new to the China market, or in the process of creating a digital strategy to reach your Chinese consumers, there is one tactic you just can’t ignore: KOL (key opinion leader) endorsement. I was pleased to received Lauren Hallanan who is an influencer, Chinese social media marketer In this #travelcast episode, we spoke on: Why Influencers are the Key to Attracting Chinese Travelers. Have you ever heard of a social media influencer with 4.5 million followers selling 100 cars (no, not virtual cars) in five minutes in the West? Probably not, but in China this is not an un...2018-08-1422 minTravelcastTravelcast[Traveltrends] How Facial Recognition Makes Your Travel Experience A Smooth OneIn this #travelcast episode, we spoke on: How Facial Recognition Makes Your Travel Experience A Smooth One After mobile technologies became an integral part of daily life, the offering of services that utilize mobile platforms turned into a necessity for service providers. Companies were forced to either enhance their service offering with the mobile services or digitalize their current offering. Airport operators could not remain indifferent to that rapid advancement in the technology and added kiosk check-in, online check –in and mobile check- in starting from the early 2000s to any of their passenger. Nowadays, these services are provided in th...2018-08-1416 minTravelcastTravelcast[Traveltrends] How to Design Extraordinary Travel Experiences thru Gamification with Paul BulenceaI was pleased to receive Paul Bulencea who has published the book Gamification in Tourism. In this episode, we spoke on: How to Design Extraordinary Travel Experiences thru Gamification. The travel industry is at a point where market differentiation has become more crucial than ever. Tourism is extremely accessible. More and more tourists have become very skilled at using search and metasearch engines to find the best price-quality ratio for tourism services. Businesses started to do cost-cutting and automation of their services in order to remain competitive. Cheap and fast access to destinations has triggered destinations and tourism businesses to...2018-08-1429 minIntentionally InspirationalIntentionally InspirationalEpisode #75: Joining The Digital Revolution with Naully NicolasIn this episode, Naully Nicolas joins me from Switzerland to talk about his journey into entrepreneurship and about digital marketing in today's online landscape. We get into social media marketing for the startup community and chat about the simple things that all new businesses should be doing. This is another episode that you will not want to miss.Support this show http://supporter.acast.com/intentionallyinspirational. Hosted on Acast. See acast.com/privacy for more information.2017-06-2630 min