Shows
Media EndeavorBacklog Drowning? This Simple System WorksThe conversation addresses the chaos caused by an unstructured backlog and presents a simple intake fix to reduce chaos and improve delivery. It introduces the concept of three lanes for work requests, a weekly triage meeting, and indicators of a successful system. The episode concludes with a recap and a preview of future topics.Takeaways- Structured intake process reduces chaos and improves delivery- Three-lane system and weekly triage meeting create clarity and reduce backlog chaos.Chapters- 00:00 The Backlog Chaos- 00:37 The Problem- 01:50 Why It Happens...
2026-01-0705 min
Media EndeavorVoices of Leadership: Matt DormanIn this episode of Voices of Leadership: Stories and Insights, I sit down with Matt Dorman, President and Co-founder of Ndevr, to talk about leadership, scaling teams, and lessons learned from building complex digital platforms.Matt shares his journey into co-founding Ndevr, the challenges leaders face as organizations grow, and the skills he believes are critical for long-term success. We also discuss the value of business leader masterminds and how peer communities influence decision-making and leadership growth.This is a relaxed, short-form conversation focused on real experiences and practical insights from a leader working at...
2026-01-0512 min
Boozy Browsing: Pour Decisions in Web DevelopmentLightning Round Part 2: 8 More E-Commerce Sites Audited (Finally, Good Ones!)Meeky and Matt are back for Lightning Round Part 2, auditing 8 more e-commerce sites over sake and cider and this time, most sites actually impressed us! From Vuori's flawless 5/5 performance to accessibility fails and checkout quirks, we're breaking down what separates elite e-commerce from mediocre. Plus: why micro-interactions matter, the pop-up strategy that works, and what happens when your first site sets the bar too high.🍶🍺 Featured Drinks: G Sake & Snow Capped Medium Dry Cider🔍 WHAT WE COVER:✅ The "Vuori Effect" (when one perfect site ruins your expectations)✅ Red-green colorblind accessibility failures✅ Voice-activated search UX (Coto...
2026-01-0537 min
Boozy Browsing: Pour Decisions in Web DevelopmentMatt running solo on speed audit.. For real this timeMatt Dorman takes the mic solo in this lightning round of e commerce site reviews, but not before making one very on brand mistake. He recorded the whole thing without turning on screenshare and had to redo everything from scratch. But that is besides the point.Once he recovers, Matt speed runs through a lineup of online stores, breaking down what works, what is weird, and what absolutely sends customers running for the exit. From sluggish site speed to checkout chaos to “why is this layout fighting me,” he points out the moments where brands build trust and...
2025-12-2223 min
Next In TimeEpisode 164: Helping Outdoor & Overlanding Brands Create Fast, Frictionless Digital Experiences | Matt Dorman, Co-Founder of NdevrMatt Dorman is the Co-Founder and President of Ndevr, a digital infrastructure partner helping manufacturing companies modernize outdated websites and CMS platforms to support business growth, product marketing, and operational efficiency.With 30 years of experience, Matt has built enterprise-grade platforms for brands like Time Inc., Johnson & Johnson, and Fox News. He specializes in bridging the gap between technology and business, helping operations and product teams streamline workflows, eliminate friction, and future-proof their digital strategy.You can connect with Matt and Ndevr through these platforms: Website:
2025-12-1923 minBoozy Browsing: Pour Decisions in Web DevelopmentThe Fly, the Teams, and the Truth About CollaborationIn this episode, Meeky and Matt pour a glass and dive into the chaos and charm of multi-team collaborations. Before they even get into the topic, Matt has to fight off a very determined fly: a perfect metaphor for the tiny, unexpected distractions that somehow derail entire projects.Once the fly surrenders, they unpack why communication sometimes feels like a group text gone wrong, why alignment is basically the north star of any project, and why context is the secret ingredient everyone forgets to add.They swap stories about what really happens when too many...
2025-12-1533 minBoozy Browsing: Pour Decisions in Web DevelopmentPremium Knife Website AuditWe go through a detailed audit of the Benchmade knives website. They explore various aspects of the site, including user experience, performance issues, and the checkout process, ultimately providing recommendations for improvement. The discussion highlights the importance of user-friendly design in e-commerce, especially for premium products.
2025-12-0827 min
The Iferia TechcastBuilding Resilient Platforms: The 3E Framework for Health & Wellness - Meeky Hwang | Ep 123Meeky Hwang is the CEO and Co-Founder of Ndevr, a digital solution development agency helping health and wellness brands build scalable, high-performing websites. With over 20 years of experience in web development and DevOps, she guides growth-stage companies in streamlining workflows and scaling platforms for millions of users.In this episode, Meeky shares her "accidental" journey from developer to co-founding a strategic agency. She introduces her "3E Framework" for building resilient platforms, detailing how Audience, Creator, and Developer experiences must align for success. Meeky addresses unique scaling challenges in the health and wellness space, particularly...
2025-12-0723 min
Future FactoryFuture-Proof Your Website for the AI Era | Matt DormanSummary
In this episode, Matt Dorman breaks down what it really takes to build a website (and a digital presence) that can survive and thrive in the new AI-driven economy. He and Anthony explore how businesses must rethink their online footprint, structure product data, and optimize content so AI can understand, trust, and recommend their offerings. Matt explains why static “brochure sites” are dead, how AI is reshaping customer discovery, and what companies must do now to avoid falling behind. Together, they dive into digital infrastructure, content velocity, conversion optimization, and the massive shift happening in web development as A...
2025-12-0532 minBoozy Browsing: Pour Decisions in Web DevelopmentAccessibility audits w. MaribethIn this conversation, the speakers discuss various aspects of website design and user experience, reflecting on outdated technology and the nostalgia for the 90s and early 2000s. They identify areas for improvement in current websites, particularly focusing on technical challenges and the user interface.
2025-12-0157 min
The Growth SignalThe Modern Web Is Held Together by Duct Tape with Matt DormanThe web looks fine on the surface, but falls apart under the hood.Matt Dorman joins Alyssa Nolte to unpack why so many sites feel like they’re held together with duct tape and what it takes to build something stable, fast, and easy to maintain. If your site loads slow, breaks when you update it, or feels messy after years of “just add this one thing,” this episode will feel uncomfortably familiar in the best way.Matt explains why teams keep patching their sites instead of fixing the real issues, and Alyssa pushes on how th...
2025-11-2522 minBoozy Browsing: Pour Decisions in Web Developmentrumpl.com AuditIn this conversation, Meeky and Matt Dorman discuss various topics including their beverage choices, interesting historical facts, and a detailed review of a website. They explore user experience, design consistency, and accessibility issues, particularly focusing on motion sickness caused by video backgrounds. The conversation concludes with recommendations for improving the website's design and functionality.
2025-11-2437 minBoozy Browsing: Pour Decisions in Web DevelopmentPeak Dental Services Site AuditWe conduct an audit of a dental marketing company's website. They discuss various aspects of the site, including its design, navigation, content clarity, mobile responsiveness, and overall user experience. The conversation highlights the challenges faced by the site, such as confusing navigation, outdated design, and unclear messaging. They also provide actionable recommendations for improvement and conclude with a scoring of the site based on their observations.Chapters00:00 Introduction to Site Auditing00:38 Drink Intro02:39 Beverage Choices and Their Impact04:26 Exploring the Dental Company Website06:42 Navigation and User Experience Issues09:02 Content and...
2025-11-1730 minBoozy Browsing: Pour Decisions in Web DevelopmentAI-Ready website with 3E Framework#boozybrowsing #ai #ecommerceplatform #3Eframework #automation #digitalmarketing #platformstrategyIs you website/platform AI Ready?We discuss the evolving landscape of e-commerce, particularly in relation to AI technologies and their impact on audience, creator and developer experiences. We talk about importance of adopting AI tools to enhance efficiency, improve customer retention, and streamline workflows. The discussion also covers the 3E framework, which emphasizes the need for a balanced approach to audience, creator, and developer experiences. The conversation culminates in a call to action for businesses to embrace AI to stay competitive in the market.Cu...
2025-11-1045 minBoozy Browsing: Pour Decisions in Web DevelopmentEarthCruiser.com auditSummaryIn this episode, Meeky and Matt Dorman engage in a lively discussion about website design and user experience, focusing on a specific site audit. They explore the intricacies of design elements, mobile responsiveness, and the importance of clear navigation. The conversation also touches on personal anecdotes about wine and beer preferences, as well as upcoming events related to commerce and AI.
2025-11-0341 min
Boozy Browsing: Pour Decisions in Web DevelopmentLunch n Learn Halloween Outages!5 Real Incidents that happened on Halloween! 00:00 Halloween Preparations and Festivities05:24 Spooky Tech tales06:50 Roblox Outage10:43 AWS East region12:11 Instagram Story16:46 The Mr. Cooper Cyber Attack20:38 Dyn DNS Incident25:52 Target incident27:37 Takeaway#Halloween, #outages, #technology, #cybersecurity, #boozybrowsingWant us to look through your website and give actionable tips to improve it?submit your site at https://boozybrowsing.com#submitConnect with Your Hosts:Meeky HwangLinkedIn: https://linkedin.com/in/meekyhwangMatt DormanLinkedIn: https://www.li...
2025-10-3132 min
Boozy Browsing: Pour Decisions in Web DevelopmentBoozy Hours with Searcraft guysWe dive into a Halloween-themed site review, critiquing various websites related to the spooky season with Charpie and Don from  @searchcraft_tech !#halloween #boozybrowsing Want us to look through your website and give actionable tips to improve it?submit your site at https://boozybrowsing.com#submitConnect with Your Hosts:Meeky HwangLinkedIn: https://linkedin.com/in/meekyhwangMatt DormanLinkedIn: https://www.linkedin.com/in/matthewdorman/Boozy Browsing PodcastWebsite: https://boozybrowsing.com/Subscribe for more episodes:  @boozybrowsing Ch...
2025-10-271h 15
Media EndeavorCaching & CDNs: Boosting Website PerformanceMatt's famous Sandwich analogy re-explained. Roger also added the water tower analogy to make this easier to understand!Like & Subscribe: @MediaEndeavor  @Kinsta  Follow us: linkedin.com/company/ndevrinclinkedin.com/company/kinsta
2025-10-2610 min
Boozy Browsing: Pour Decisions in Web Development🎉 Boozy Browsing Lunch n Learn: History of Byte🎉 Boozy Browsing Lunch & Learn: Byte the History!casual lunch & learn where we’ll celebrate the invention that powers every meme, email, and megabyte of your day. We’ll unpack how one brilliant idea from 1956 shaped the entire digital world we live in.
2025-10-2427 min2025-10-2403 min2025-10-2203 minMedia EndeavorAudience Experience Optimization (Ndevr+Kinsta)takeawaysAudience experience is crucial for business success.The 3E framework includes audience, creator, and developer experiences.One second delay in page load can reduce conversions by 7%.Core Web Vitals are essential metrics for user experience.Real User Monitoring provides insights into actual user experiences.Caching and CDNs significantly improve website performance.Incident-proof releases prevent downtime during updates.Collaboration between developers and hosting providers is key.Website performance impacts brand image and customer trust.Investing in performance optimization leads to higher revenue.summaryThis conversation delves into the critical aspects of audience experience...
2025-10-2044 minBoozy Browsing: Pour Decisions in Web DevelopmentBoozy Hour with Doug LoganIn this episode, Matt and Meeky have a guest Dough Logan. The trio discuss various topics ranging from their drink choices to the launch of a new podcast for Doug. They delve into website reviews, focusing on user experience, design critiques, and the importance of effective navigation. The discussion also touches on website security, particularly in the context of being 'under attack', and concludes with a rating system for evaluating websites. The conversation is lively, humorous, and insightful, providing valuable perspectives on digital strategy and creative direction. In this conversation, the participants critically evaluate a website's product features, marketing s...
2025-10-201h 00Boozy Browsing: Pour Decisions in Web DevelopmentActive Lifestyle Audit More sites!summaryIn this conversation, Meeky and Matt Dorman discuss various aspects of website audits, focusing on user experience, design, and conversion flow. They analyze the Santa Cruz Skateboards website, evaluating its navigation, visual design, and overall effectiveness in delivering a seamless user experience. The discussion highlights the importance of clarity, storytelling, and the impact of design choices on user engagement. They conclude with recommendations for improvement and the significance of a well-structured audit process.takeawaysThe importance of a strong user experience in website design.Navigation clarity is crucial for user...
2025-10-1342 min
Media EndeavorVibe Coding Failures andAccidental WinsWe decided to do a redesign challenge. Using the AI help to quickly update the design. This was contender Number 1Through multiple versions (as you might have notices with any vibe coding). Ended up with not exactly what I want. BUT. along the way I did like some of the features and designs. At the end, developer work was involved to cobble everything together. You can read more about it here: https://www.ndevr.io/blog/website-redesign-with-vibe-coding/Did you like the final design? If like the content, hit the s...
2025-10-0801 min
Boozy Browsing: Pour Decisions in Web DevelopmentActive Lifestyle Sites AuditSummaryIn this episode, Matt and Meeky discuss their 3E framework for auditing websites, focusing on audience experience, creator experience, and developer experience. They conduct live audits of two e-commerce websites, evo.com and flylowgear.com, analyzing various aspects such as site speed, mobile responsiveness, navigation clarity, and visual design. The conversation highlights the importance of performance in user experience and the need for continuous improvement in website design and functionality.TakeawaysThe 3E framework includes audience, creator, and developer experiences.Website audits can reveal significant gaps in user experience.Site...
2025-10-0645 minBoozy Browsing: Pour Decisions in Web DevelopmentE-commerce Website Audit: What Works and What Doesn'tsummaryIn this episode, Matt and Meeky discuss their 3E framework for auditing websites, focusing on audience experience, creator experience, and developer experience. They conduct live audits of two e-commerce websites, evo.com and flylowgear.com, analyzing various aspects such as site speed, mobile responsiveness, navigation clarity, and visual design. The conversation highlights the importance of performance in user experience and the need for continuous improvement in website design and functionality.takeawaysThe 3E framework includes audience, creator, and developer experiences.Website audits can reveal significant gaps in user experience.Site...
2025-10-0645 minMedia EndeavorAdventure Platform ROI Calculator: Quantify Your Digital Infrastructure InvestmentOutdoor brands need better technology to handle their unique challenges. Build Adventure-Grade Commerce on Publisher-Grade Infrastructure means getting real value from your technology spending. Your current website platform costs more than you realize through hidden problems and missed opportunities.Most outdoor brands lose money because their websites can’t handle busy seasons, take too long to update content, and don’t work well on phones. These problems create big costs that most companies never measure properly.
2025-09-2906 min
Boozy Browsing: Pour Decisions in Web DevelopmentExploring Cybersecurity with Nick NikiforakissummaryIn this conversation, cybersecurity expert Nick Nikiforakis discusses the critical issues surrounding web security, particularly focusing on residual trust in domain names and the implications of expired domains. He shares insights from his research on archiving services and introduces Link Sentry, a tool designed for continuous link auditing. The discussion also touches on user experience in web security and offers practical advice for non-technical users to enhance their security practices.takeawaysCybersecurity is primarily focused on web security.Residual trust in domain names can lead to security vulnerabilities.Expired domains...
2025-09-2946 min
Tenacity with Sonia C.Women in Tech Leadership: Listening Louder Than You Speak with Meeky HwangWhat does it take to lead in tech, especially when you don’t fit the mould?In this episode, Sonia sits down with Meeky Hwang, co-founder and CEO of Ndevr, a WordPress development agency trusted by global brands like Bloomberg, Forbes, and Sony. But this isn’t a conversation about code, it’s about the quiet power of resilience, leadership, and building a business as a woman in a male-dominated industry.Meeky shares her real, raw story, from accidentally starting a company to buying out a co-founder and learning to let go (even when it hurts...
2025-09-2534 minBoozy Browsing: Pour Decisions in Web DevelopmentNavigating the World of WordPress Enterprise HostingsummaryIn this conversation, Meeky and Matt Dorman discuss the intricacies of WordPress enterprise hosting, covering essential topics such as the definition of enterprise hosting, key features to look for, security considerations, performance and scalability needs, caching mechanisms, auto scaling, and support agreements. They also compare major enterprise hosting providers and highlight common mistakes businesses make when choosing hosting solutions.takeawaysEnterprise hosting is defined by website traffic and content size.Security and uptime are critical for enterprise hosting.Caching mechanisms can significantly impact website performance.Auto scaling should be properly...
2025-09-2247 minMedia EndeavorStreamlining Product Launches: How Enterprise Content Management Accelerates Time-to-MarketThe difference between launching in minutes versus weeks can make or break seasonal campaigns. Adventure brands operate in an increasingly dynamic marketplace where the ability to launch products quickly and at scale directly impacts revenue and customer loyalty. Coordinating launches across multiple sub-brands while maintaining authentic storytelling and consistent brand voice requires infrastructure designed for agility.Build Adventure-Grade Commerce on Publisher-Grade Infrastructure. Modern outdoor brands have evolved into content-first lifestyle publishers who need the same operational capabilities that power newsrooms and media companies. Enterprise-grade content management and hosting platforms are essential to support these demands, providing scalability...
2025-09-2207 min2025-09-1813 minMedia EndeavorSummit-Grade Commerce: Building Unstoppable Digital Platforms for Outdoor & Overlanding Brands
2025-09-1518 minBoozy Browsing: Pour Decisions in Web DevelopmentNavigating Full Stack Development in Modern Tech with Tim HeimbendersummaryIn this engaging conversation, Meeky and Tim discuss their long-standing friendship and professional relationship, transitioning from Bloomberg to Square, and the evolution of software development practices. They delve into the nuances of full stack development, the rise of headless CMS, and the implications of AI in coding, emphasizing the importance of oversight and context in utilizing these tools effectively.takeawaysTim and Meeky have known each other for over a decade.Tim has transitioned from Bloomberg to Square, experiencing different company cultures.Full stack development definitions vary between companies.Headless...
2025-09-1550 minMedia EndeavorBeyond Transactions- Why Publisher-Grade Infrastructure is Essential for Adventure Commerce Brands
2025-09-1213 minMedia EndeavorAdventure-Ready Brands: Scaling Your Outdoor Portfolio with a Publisher-Grade Digital Strategy
2025-09-1016 minMedia EndeavorBeyond the Horizon: Scaling Your Outdoor Commerce for Adventure-Grade GrowthExplores how outdoor brands can strategically select e-commerce platforms to support their growth at different stages, from initial launch to enterprise scale.
2025-09-0816 minMedia EndeavorUnlocking Peak Sales:Your Digital Platform Strategy for Outdoor and Overlanding Brands
2025-09-0516 min2025-09-0214 min
Agency BytesEp 126 – Meeky Hwang, Ndevr – From Code to Courage: A Founder’s Journey in TechFeaturing: Meeky Hwang, Ndevr
In episode 126, I sit down with Meeky Hwang, CEO and partner at Endeavor, a WordPress development agency powering digital platforms for major media and enterprise brands like Bloomberg, Forbes, and Sony. With over two decades of experience in development and DevOps, Meeky has built Endeavor into a trusted name in the WordPress ecosystem while also paving the way as a female leader in tech.
We talk about her accidental journey into agency ownership, what it’s like leading in an industry where women are still underrepresented, and how Endeavor built its three-pillar framework fo...
2025-09-0231 minMedia EndeavorStrategic Website Overhaul: Unlocking Business Growth with the 3E FrameworkFeel like your online platform is ready for a website redesign? Learn more about signs that a redesign is needed and common pitfalls to avoid.
2025-08-2519 minBoozy Browsing: Pour Decisions in Web DevelopmentWebsite Redesign..(internal) DisasterWe... started to talk about redesign and quickly enough we rant in to blockers with the "act of god" :OSo we asked an AI to summarize what we wanted to say. Submit your site for a audit: https://submit.boozybrowsing.comConnect with Your Hosts:Meeky HwangLinkedIn: https://linkedin.com/in/meekyhwangMatt DormanLinkedIn: https://www.linkedin.com/in/matthewdorman/Boozy Browsing PodcastWebsite: https://boozybrowsing.com/Subscribe for more episodes:  https://www.youtube.com/@boozybrowsing#redesign #websitedesign #boozebrowsing #au...
2025-08-2514 min
Media EndeavorAdventure-Grade Performance: How Outdoor Brands Scale Like Media GiantsDiscover how outdoor brands achieve media-giant performance during traffic spikes. Learn infrastructure strategies from CNN, Reuters, and TIME that power adventure commerce success.
2025-08-2015 min
Disrupt & InnovateDI 139 Tech Meets Experience: Meeky Hwang JourneyLisa L. Levy sits down with Meeky Hwang, CEO of Ndevr, a leading force in digital media technology. With over two decades of experience powering major brands like Bloomberg, Hearst, and Forbes, Meeky shares how her agency builds robust enterprise platforms using WordPress. She dives into the 3E Framework—audience, editor, and developer experience—offering insights into platform resilience, real-world project challenges, and her journey as a woman innovator in tech. From technical cleanups to futuristic digital displays across global offices, this episode is packed with strategic gold for tech leaders and digital media professionals.
Keywords:
Meek...
2025-08-1921 min
The Jeff Robertson ShowMatt Dorman: From Developer to Founder, Building Websites That ScaleJeff Robertson sits down with Matt Dorman, co-founder of Ndevr, to explore how he went from coding websites to leading a team that supports major brands like Time Inc., Johnson & Johnson, and Fox News.They discuss:âś” Why your website is infrastructure, not just a storefrontâś” The trap of doing everything yourselfâś” How to delegate, trust, and build systems that lastâś” Lessons from balancing leadership in business and at homeđź”— Learn more about Matt: đź”— Learn more about Jeff:
2025-08-1841 min
Media EndeavorAdventure Brands Meet News Media: How Publisher-Grade Platforms Drive Growth and Avoid Digital DisastersThis episode explores how adventure brands, now sophisticated content operations, frequently suffer costly digital failures and lost sales because their basic e-commerce platforms buckle under pressure from massive traffic and rich media. To avoid these "digital disasters" and drive growth, they must adopt publisher-grade infrastructure, mirroring major news organizations that maintain 100% uptime under extreme loads. This ensures scalable performance, global distribution, and content-first architecture, allowing adventure brands to deliver seamless visual storytelling, enhance mobile experiences, and effectively convert their adventure-seeking customers
2025-08-1815 minBoozy Browsing: Pour Decisions in Web DevelopmentDifferent AuditsWhat are different audits there for your website and learn about quick tips around how to optimize your site.Â
2025-08-1822 minMedia EndeavorStrategic Content for Scalable and Resilient PublishingUnlock the secrets to high-performing content that drives revenue and ensures platform resilience. This podcast reveals 7 strategic content writing principles for publishers, focusing on eliminating platform fragility and achieving uninterrupted publishing. Learn how to optimize for search and user intent, build E-E-A-T signals, and strategically leverage tools like Yoast SEO to boost SERP visibility, user trust, and editorial efficiency. Discover how to transform your content into a powerful growth lever for sustained success in WordPress and beyond
2025-08-1118 min
The Elisha ShowHow to Grow Your Digital Media Company, Fix Ad Tech Mistakes, and Stay Ahead of AI — with Matt DormanIn this episode, Amb. Elisha sits down with Matt Dorman, a 28-year tech veteran and founder of the digital agency NDEVR.
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Matt helps large media, wellness, and manufacturing companies build high-performing websites, grow traffic, and increase revenue, all while navigating today’s shifting digital landscape.
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He breaks down:
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• Why big media companies are struggling to grow
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• How publishers can define their audience and boost revenue
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• The biggest ad tech mistakes costing companies money
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• How to audit and clean...
2025-08-0716 minMedia EndeavorWeb Platforms: Manufacturing's Digital Evolution in Industry 4.0Mid-market manufacturers often struggle with outdated legacy systems that create inefficiencies, data silos, and scalability problems. Addressing these issues involves modernizing digital platforms, implementing real-time data synchronization, automating workflows with AI, and integrating systems through custom APIs. These improvements can significantly reduce manual work, improve reliability, and enhance performance.
2025-08-0410 minBoozy Browsing: Pour Decisions in Web DevelopmentThe Slow and Silent Killer: Why Tech Leadership is non-neogotiableIn this conversation, Meeky and Matt discuss the essential elements of effective leadership and team dynamics. They emphasize the importance of clear vision, effective communication, decision-making, and conflict resolution in maintaining team morale. The discussion also highlights the need for adaptability in leadership, especially in the face of changing technologies and team structures. They explore the significance of empowering teams to innovate and collaborate, as well as the role of supportive environments in fostering productivity and morale.TakeawaysClear vision and effective communication are crucial for success.Decision-making is a key component of leadership.Empowering...
2025-08-0423 minMedia EndeavorBeyond Firefighting: The 3E Framework™ for Resilient Health & Wellness Web TeamsAre you a health and wellness leader constantly putting out digital fires instead of confidently scaling your brand? Many ambitious companies face a "hidden crisis" where fragile digital foundations sap momentum, trust, and credibility, leading to endless firefighting. Discover The 3E Framework™, a proven approach to build a truly resilient web team, moving you beyond mere survival to empowered growth. Tune in to learn how to transform your digital platform from a liability into your greatest asset for innovation and sustained success.
2025-07-2917 min
Boozy Browsing: Pour Decisions in Web DevelopmentDecoupling features for CMSSummaryIn this conversation, Meeky Hwang and Matt Dorman discuss various aspects of web development, focusing on the importance of decoupling features from CMS platforms, particularly WordPress. They explore the complexities of email management, the three E's framework (audience, developer, and editorial experience), and the decision-making process between building custom solutions versus utilizing existing SaaS products. The discussion emphasizes the need for security, efficiency, and the potential benefits of integrating third-party services to enhance user experience.TakeawaysDecoupling features from CMS can enhance security and performance.Email management should be handled by specialized...
2025-07-2129 min
Boozy Browsing: Pour Decisions in Web DevelopmentManufacturing site rebuild challengeSummaryIn this conversation, Meeky Hwang and Matt Dorman discuss their experiences with a design challenge involving website redesign using various AI tools. They share insights on the beers they are trying, the process of redesigning a website, the challenges faced with AI tools, and reflections on the effectiveness of these technologies in the design process. The conversation highlights the iterative nature of design, the importance of refining prompts for AI, and the balance between creativity and technology.TakeawaysThe challenge involved redesigning a website using AI tools.Meeky and Matt discussed their...
2025-07-2143 minMedia EndeavorUnlocking Business Growth Through Website PerformanceSummaryThis conversation delves into the critical role of website performance in driving business success. It explores how load speed impacts user experience, conversion rates, and overall revenue, while also addressing the unique challenges faced by enterprise-level websites. The discussion emphasizes the importance of optimization strategies and presents compelling data linking load speed to business outcomes.TakeawaysWebsite performance is essential for business growth.Faster load times lead to higher conversion rates.User experience is directly impacted by website speed.SEO rankings are affected by site performance.Slow websites can lead to significant...
2025-07-2111 minMedia EndeavorHarnessing AI: The Future of PublishingSummaryThis conversation delves into the integration of AI with WordPress for publishers, exploring both the immense potential and the hidden risks involved. The speakers discuss the benefits of AI in content creation, the importance of a resilient infrastructure, and the three pillars for successful AI implementation: audience experience, creator experience, and developer experience. They also highlight architectural considerations for larger publishers, the dangers of rushing AI implementation, and provide a strategic blueprint for building a resilient AI strategy.TakeawaysAI is a present reality in online publishing.Publishers face pressure to scale...
2025-07-1417 minBoozy Browsing: Pour Decisions in Web DevelopmentFrom Manufacturing to Wellness: Website CritiquesSummaryIn this episode of Boozy Browsing, hosts Meeky Hwang and Matt Dorman explore outdated manufacturing and health-related websites, critiquing their design and functionality. They discuss the common issues faced by these sites, including usability problems and lack of modern aesthetics. The conversation transitions into a challenge where they plan to redesign a poorly designed website, emphasizing the importance of user experience and effective web design. Future episodes may feature guest speakers to provide diverse insights into web design and usability.TakeawaysManufacturing websites often look outdated and lack modern design elements.The...
2025-07-1429 minMedia EndeavorStrategic Content for Uninterrupted Publishing and Revenue GrowthSummaryIn this episode of Media Endeavor, we explore the challenges of content creation in the digital media landscape, focusing on the concept of platform fragility and its impact on content visibility and revenue. We discuss the definition of high-quality content, emphasizing the importance of aligning content with audience intent and business goals. The conversation delves into seven strategies for effective content publishing, including optimizing for search intent, ensuring dual readability, and leveraging tools like Yoast SEO strategically. Ultimately, the episode highlights the need for a resilient content infrastructure that supports growth and minimizes operational...
2025-07-1117 minMedia EndeavorSix Strategies for Enhancing Developer Experience in Digital PublishingSummaryThis conversation delves into the critical importance of developer experience (DevEx) in the digital media landscape. It explores strategies for improving DevEx, measuring its ROI, and balancing improvements with the demands of content publishing. The discussion emphasizes the need for collaboration between technical and editorial teams, the selection of appropriate tools, and practical approaches for resource-constrained publishers. Ultimately, it highlights that investing in DevEx is essential for efficiency, stability, and sustained innovation in digital publishing.TakeawaysThe pressure in digital media is relentless, demanding high-quality content at scale.Developer workflows...
2025-07-0921 minBoozy Browsing: Pour Decisions in Web DevelopmentThe Replatforming Dilemma: Unpacking Technology FailuresSummaryIn this conversation, the hosts delve into the complexities of replatforming technology systems, emphasizing that many perceived issues may stem from internal factors rather than the technology itself. They discuss the importance of identifying root causes, the role of AI in development, and the future of work as influenced by AI advancements. The conversation also highlights the necessity of foundational knowledge in technology to navigate the evolving landscape effectively.Takeaways70% of replatforming efforts fail to meet business goals.Many issues attributed to technology are actually internal problems.Replatforming is often a fallacy...
2025-07-0833 minMedia EndeavorReplatforming Reality: Skills Over StackSummaryThis conversation delves into the complexities of replatforming in digital media, highlighting that many issues attributed to technology are often rooted in internal processes and team capabilities. The speakers discuss the high failure rates of replatforming efforts, the importance of diagnosing the real problems, and the frameworks that can help organizations identify and address internal issues before considering a costly replatforming. They emphasize the need for a mindset shift towards investing in team skills and optimizing existing processes, supported by real-world examples of successful internal improvements.Takeaways70% of replatforming efforts...
2025-07-0726 minMedia EndeavorManaged vs. Self-Hosting for High-Traffic WordPress SitesSummaryThis conversation delves into the complexities of website hosting, particularly for high-traffic WordPress sites. It contrasts managed hosting with self-hosting, discussing the benefits and drawbacks of each approach. The discussion emphasizes the importance of understanding costs, technical expertise, and the specific needs of a business when making hosting decisions. Key questions are posed to guide decision-makers in choosing the right hosting solution for their enterprise.TakeawaysNavigating website hosting is crucial for enterprise decision makers.Managed hosting offers a hands-off approach with expert support.Self-hosting provides control but requires technical...
2025-07-0315 minMedia EndeavorChoosing the Right WordPress Theme: A Step-by-Step GuideSummaryIn this conversation, the speakers delve into the critical aspects of selecting the right WordPress theme for a website. They outline five essential tips: defining the site's purpose, ensuring responsiveness, checking customization options, evaluating loading speed, and reading reviews. The discussion emphasizes the importance of these factors in creating a successful digital presence. They also explore how to apply these tips to real-world scenarios, particularly for a local media publishing site, and touch on the need for custom solutions when pre-built themes do not meet specific requirements.TakeawaysChoosing the...
2025-07-0312 minMedia Endeavor10 Powerful Ways to Boost Audience ParticipationSummaryThis conversation explores the evolving landscape of live events, focusing on how interactive content is transforming audience engagement. The speakers discuss ten strategies for enhancing participation, including real-time polling, gamification, and augmented reality. They emphasize the importance of understanding audience needs and the role of technology in creating memorable experiences. The discussion concludes with insights on future trends in event planning, highlighting the shift towards co-creating experiences with attendees.TakeawaysTraditional live events struggle to keep attendees engaged.Interactive content is changing the game for event engagement.Real-time polling keeps attendees mentally present...
2025-07-0319 minMedia EndeavorDigital Media Platform Stability MetricsThis episode explores the critical importance of measuring and optimizing platform stability within digital media organizations. It delves into how consistently tracking key metrics allows publishers to validate the success of initiatives aimed at eliminating platform fragility and drives continuous improvement across various operational areas.The discussion will outline five essential categories of metrics that ensure a robust platform:Performance Metrics: Learn how to deliver fast, reliable user experiences by monitoring Site Speed using tools like Google Lighthouse or Real User Monitoring (RUM), tracking Uptime/Downtime (noting that elite platforms aim to restore services in under...
2025-07-0310 minBoozy Browsing: Pour Decisions in Web Development🍷 Boozy Browsing: UX Design Uncorked - Part 2🍷 Boozy Browsing: UX Design Uncorked 🎨Join hosts Meeky Hwang and Matt Dorman for an engaging conversation with Laura and Ariel from UX Design Collective as we dive deep into the world of user experience design! In this episode, we explore the latest advancements in AI tools, their integration into design workflows, and the critical importance of accessible, user-friendly design - especially in government and public sector websites.What We Cover:Latest AI tools like Mistral and their evolving capabilities in designThe crucial role of UX when integrating AI into creative projectsWhy AI-generated content still...
2025-07-0249 minBoozy Browsing: Pour Decisions in Web Development🍷 Boozy Browsing: UX Design Uncorked - Part 1SummaryIn this episode of Boozy Browsing, hosts Meeky Hwang and Matt Dorman engage in a lively discussion with guests Laura and Ariel from UX Design Collective. They explore the importance of UX design, the connection between design and consumer choices, and the evolving role of AI in the industry. The conversation also touches on the implications of AI on job markets, the challenges of misinformation, and personal anecdotes about wildlife encounters. The episode concludes with reflections on the future of AI and its impact on society.TakeawaysUX design is crucial for making...
2025-06-3037 min
The Thoughtful Entrepreneur2224 - Navigating the Evolving Landscape of WordPress with Ndevr's Meeky HwangBuilding High-Performing WordPress Sites: Insights from Meeky Hwang, CEO of NdevrIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Meeky Hwang, CEO and Co-Founder of Ndevr, a development firm specializing in high-performing WordPress solutions. Meeky shares how digital publishers can scale effectively, the "three-legged stool" framework for site success, and how to secure and optimize WordPress for high traffic and e-commerce.The Three-Legged Stool of WordPress SuccessMeeky emphasizes that a successful WordPress site rests on three foundational pillars: audience experience, editor experience, and developer experience. For site visitors...
2025-06-3016 min
Simply Be Found HuddleHow AI & WordPress Are Reshaping Web DevelopmentIn this Simply Be Found Huddle, we're joined by Matt Dorman of Ndevr to explore how AI, WordPress, and UX strategy are transforming the digital landscape — from small local businesses to large-scale media sites.💡 Key Takeaways:— How AI search is shifting user behavior & discovery— Smart WordPress plugin usage vs bloated builds— Why schema & structured data matter for AI indexing— Heatmaps, performance, and content grading insights— How to future-proof your site with better architectureWhether you're building local SEO visibility or optimizing a global media site — this episode give...
2025-06-2643 minBoozy Browsing: Pour Decisions in Web DevelopmentWooCommerce Theme & Client DashboardSummaryIn this episode of Boozy Browsing, hosts Meeky Hwang and Matt Dorman discuss their experiences with AI in development, the challenges of building a WooCommerce site, and the automation of client onboarding emails. They share insights on the tools they are using, the importance of design, and the humorous moments that arise during their editing process. The conversation highlights the intersection of technology and creativity, emphasizing the need for effective use of AI in their workflows.TakeawaysThe importance of creating engaging interstitials during editing.Using AI tools like v0 can streamline development...
2025-06-2340 min
Harmonious at LunchBootstrapped to Scale: A Decade of Tech Agency LessonsWhat does it really take to build and scale a tech agency from the ground up, without outside funding? Meeky Hwang, CEO & Partner at Ndevr, joins Harmonious at Lunch to share her ten-year journey of bootstrapping a successful WordPress development agency. She discusses her "accidental" start to entrepreneurship, navigating early challenges like non-competes, and the vital role peer masterminds played in overcoming founder naivete.Discover the "boring" but crucial secrets to their sustained growth: a disciplined focus on data, spreadsheets, and quarterly goal reviews to stay on track. Meeky also explores how their business model evolved from...
2025-06-1919 minBoozy Browsing: Pour Decisions in Web DevelopmentBoozing on Random TopicsSummaryIn this episode of Boozy Browsing, hosts Meeky Hwang and Matt Dorman engage in a casual conversation about the integration of AI in their podcasting process and its broader implications in their workflows. They discuss the evolution of AI tools, their experiences with various coding standards, and the potential for AI to enhance development practices, particularly in building WordPress themes. The conversation highlights both the benefits and limitations of AI in their work, concluding with thoughts on future episodes and projects.TakeawaysThe hosts have shifted from skepticism to actively...
2025-06-1653 min
Boozy Browsing: Pour Decisions in Web DevelopmentBuilding an E-Commerce Site with AIIn this conversation, Meeky Hwang and Matt Dorman explore the process of building an e-commerce website using AI tools. They discuss the capabilities of the AI tool Manus, the design and functionality of the site, and the importance of a solid business plan. The conversation also touches on technical challenges, payment integration, user experience, and security concerns, ultimately leading to reflections on the future of AI in web development.TakeawaysWe're going to build an e-commerce site.This is going to replace our marketing agency.It's interesting, it took me a little while to figure out...
2025-06-0651 min
Boozy Browsing: Pour Decisions in Web DevelopmentEpisode 4: From Intern to Industry Expert: Shawn Mealey's JourneyIn this engaging conversation, Shawn Mealey and Matt Dorman reflect on their journey from interns to seasoned professionals in the tech industry. They share stories from their early days, discuss the evolution of web development, and explore the differences between headless and traditional CMS platforms. The conversation also touches on the impact of AI on the job market and the importance of company culture in fostering growth and innovation.TakeawaysShawn Mealey transitioned from intern to industry expert over a decade.Internship experiences shape professional growth and learning.The tech landscape is constantly evolving with new...
2025-06-021h 00
Media EndeavorWelcome to Media Endeavor — where digital media leaders share their stories.In this series, we talk with editors, creators, developers, and innovators shaping the future of publishing and content. If you work in digital media or love to learn how great content comes to life, you're in the right place.🔗 Learn more: https://www.mediandevr.com📌 Subscribe for interviews, insights, and behind-the-scenes of media tech and strategy.#DigitalMedia #ContentStrategy #MediaInnovation #PublishingIndustry #WordPressDevelopment #MediaEndeavor
2025-06-0200 min
Boozy Browsing: Pour Decisions in Web DevelopmentEpisode 3 : Headless CMS debate with GrokIn this engaging conversation, Meeky Hwang and Matt Dorman debate the merits and drawbacks of headless CMS for digital media publishing. They explore various aspects such as cost, complexity, maintenance, and the importance of API reliability. The discussion highlights the skepticism surrounding headless CMS, particularly regarding its practicality for media publishers. The hosts also touch on the challenges of content delivery, uptime, and the editorial process, ultimately questioning whether the benefits of headless CMS outweigh its potential pitfalls.TakeawaysHeadless CMS offers flexibility and scalability for media publishers.Traditional CMS can handle many tasks but...
2025-05-2336 min2025-05-2201 min
Boozy Browsing: Pour Decisions in Web DevelopmentEnterprise Sites: Bigger = Better ?In this episode of Boozy Browsing, Matt and Miki discuss the myth that larger agencies always deliver better results. They explore the inefficiencies often found in enterprise-level projects, the balance between documentation and lean approaches, and the potential pitfalls of relying too heavily on AI for project management. The conversation emphasizes the importance of finding the right balance in agency size and processes to achieve optimal results.TakeawaysEnterprise doesn't mean better, it means bloated.Bigger agencies often have more bureaucracy and inefficiencies.Lean approaches can save time and money but may lack documentation.Documentation...
2025-05-2219 min
Boozy Browsing: Pour Decisions in Web DevelopmentEpisode 1: The 404 | Long Island ITIn this episode, the hosts discuss the challenges of creating a podcast, including AI-generated images and cocktail recipes. They then dive into a review of various websites, focusing on UI/UX, performance, and user experience. The conversation highlights the importance of not blocking real users and the need for better design consistency across websites. The episode concludes with a discussion on the use of AI tools in website creation and the potential pitfalls of relying on them without proper oversight.TakeawaysThis is gonna be our official first episodeI kind of liked us facing a...
2025-05-2244 min
Boozy Browsing: Pour Decisions in Web DevelopmentPilot: Kickoff BoozyBrowsing!In this conversation, Matt Dorman and Meeky engage in a light-hearted yet insightful exploration of various websites through a drinking game format. They discuss the user experience, design elements, and functionality of different sites, particularly focusing on issues like ads, loading times, and broken links. The conversation also touches on branded content and how it affects user engagement, as well as comparisons between similar sites like the Denver Post and Chicago Tribune. They conclude with reflections on their findings and plans for future discussions.TakeawaysThe drinking game format adds a fun twist to website analysis...
2025-05-2241 min
Leaders & Legacies196 - From Time Magazine to Tech Strategy - Matt Dorman’s Digital Leadership LessonsMatt Dorman has been building digital platforms since 1995. On this episode of Leaders and Legacies, he shares how his experience coding for major brands like Time, J&J, and Fox News taught him a core truth: without strategy, a website is just decoration. Matt walks listeners through what separates successful sites from failures—and why leadership in tech means understanding both the code and the business behind it.He discusses the critical elements of strategic planning, including audience segmentation, measuring success across editorial, revenue, and engagement, and how business owners can avoid the trap of “pretty but poin...
2025-05-2028 min
BizBlendLevel Up Your WordPress Career with Matt Dorman: Strategy, Skills & Scaling SmarterIn this episode of BizBlend, host Sana sits down with Matt Dorman, co-founder of Ndevr, a leading WordPress agency serving clients like Time, Johnson & Johnson, and Fox News. They unpack the hidden pitfalls even big brands face when scaling WordPress platforms, the most valuable skills for today’s WordPress professionals, and why future-proofing your strategy matters more than chasing trends. Matt shares candid insights on AI, headless CMS, and staying adaptable in a fast-evolving tech world—plus practical security tips every site owner needs.
About the Guest:
Matt Dorman is the co-founder of Ndevr, a WordPress agen...
2025-05-0320 min
Agency Forward046 Meeky Hwang: Better Over BiggerHey everyone, today I’m joined by Meeky Hwang.Meeky is the Co-Founder and Partner at Ndevr, a tech agency specializing in technical strategy and architecture for media publishing companies.Meeky has built an incredibly successful agency, maintaining high profit margins while keeping a lean team. Ndevr has figured out scale without requiring substantial overhead.I wanted to bring Meeky on because many agency owners assume that growth equates to hiring more full-time employees, but she’s proving that’s not always the case. If you’ve ever wondered how to maximize profitability while st...
2025-03-0429 min
Talking Business with Leon GettlerTalking Business #9 Interview with Matt Drum from NdevrData from research firms show the number of people using X daily is falling, more than a year after tech billionaire Elon Musk bought the app formerly known as Twitter. Australian unions will push for a 5% increase to the minimum wage for more than 2.9 million workers, while employers will demand a major pay slowdown to offset record increases that “overcompensated” for inflation.Jacqui Lambie will demand the Liberals agree to boost transparency in Tasmania’s political system, and rethink plans for a $715 million AFL stadium in Hobart, in exchange for a deal to return...
2024-03-2836 min
Smarter ImpactAnote Tong, Former President of Kiribati | Climate advocacy, exported emissions & our collective survival"There is no doubt in my mind that if we continue on the path we are going, there will come a time when we will have no choice but to come together to deal with climate change, but by then it would be far too late." - Mr Anote Tong, Former President of the Republic of Kiribati. Â Join me from the conclusion of the Climate Investor Forum, held by Climate Zeitgeist, for this short interview with the Special International Guest, having just completed his keynote and on-stage discussion with Peter Castellas, the dinner session being opened by S...
2023-03-2710 min
BreweryProBecoming Carbon NeutralThis panel discussion was recorded as the recent Western Australian Brewing Conference in Perth.In the face of climate change and consumer expectation, how can breweries focus on becoming more sustainable?Today's panellists are:Mel Holland - Manager of Planning, Sustainability & Environment at Rocky Ridge Brewing CoMichaela Hermanova - Ndevr Carbon Active Certification ConsultantsBrews News was able to attend to host and record these panels thanks to the generous support of Bintani - supplying the brewing industry with...
2022-06-2837 min