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Great X Courses - Learn Online With New Courses & SoftwaresNechama Teigman – The Strategy Lab Crash Course – Free Download AdVenture PPCNechama Teigman - The Strategy Lab Crash Course – Free Download AdVenture PPC Academy
Get this course here => https://www.greatxcourses.com/courses/the-strategy-lab-crash-course-by-nechama-teigman-free-download-adventure-ppc
Clearly define what strategy means in advertising and how it aligns with overall business goals!
For More Courses & Latest Episodes Downloads => https://www.greatxcourses.com2024-12-0707 min
PPC Ponderings PodcastEp 3 - Attribution, Part 2 - Beginner's Guide to PPC Attribution ModelsThis episode is purposefully geared towards the PPC Newb or Student. In this brief Class 101 on Attribution, Kirk & his four returning guests, takes a look at the attribution models that can be used in PPC and when they can/should be used. This isn't an advanced episode, but you might learn something anyway. Better yet, share this with those you know just getting into PPC as they contemplate the potential models out there and how to think about using them. Big thanks to our four guests for these two attribution episodes, an...2022-02-0416 min
PPC Ponderings PodcastBonus: Nechama Teigman on Shapley Models & Attributive Common SenseDo you know the machine learning algorithms driving your attribution models? Nechama does! Grab some coffee so you can keep up, and ponder each and every word Nechama shares about attribution in this can't miss episode. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together. If you haven't heard that full episode yet, make sure to go check it out first. Want to be a guest on the PPC Ponderings Podcast? Apply here!Interested in PPC help for your business? Check ou...2022-01-0634 minPPC Ponderings PodcastEp 2 - Attribution, Part 1: Definitions, Concerns, & Pitfalls to AvoidAttribution is something we all think we understand, but perhaps there are questions we haven't answered yet? In the next core episode of the PPC Ponderings Podcast, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding and usage of the models. This episode focuses primarily on questions and concerns with attribution that should be kept in mind, while the next core episode will take a look at how we can practically use attribution in our PPC accounts. We'll s...2021-12-0330 min