Shows
The Marketing Playbook with Mark FriedmanNed MacPherson & Rob Jewell - Power Digital & Uptick Ned MacPherson & Rob Jewell, the Chief Growth Officer of Power Digital and Founder & CEO of Uptick, respectively, add their pages to the Marketing Playbook. Hear how to experiment with price testing, drive extra revenue with post-purchase offerings, perform a Conversion Rate Optimization (CRO) audit for quick wins, the top changes brands can make to offset cost increases due to tariffs, and how to approach clients who “don’t do that here.” Connect with Ned at PowerDigitalMarketing.com and on LinkedIn, and Rob at Uptick.com and on LinkedIn 2025-05-0839 min
The Marketing Playbook with Mark FriedmanNed MacPherson & Rob Jewell - Power Digital & UptickNed MacPherson & Rob Jewell, the Chief Growth Officer of Power Digital and Founder & CEO of Uptick, respectively, add their pages to the Marketing Playbook. Hear how to experiment with price testing, drive extra revenue with post-purchase offerings, perform a Conversion Rate Optimization (CRO) audit for quick wins, the top changes brands can make to offset cost increases due to tariffs, and how to approach clients who “don’t do that here.” Connect with Ned at PowerDigitalMarketing.com and on LinkedIn, and Rob at Uptick.com and on LinkedIn2025-05-0839 min
The Deep Specialization™️ PodcastFrom Side Hustle to Sold: Scaling with Conversion Rate Optimization | Ned MacPhersonIn this episode of Deep Specialization, host Corey Quinn sits down with Ned McPherson, Chief Growth Officer at Power Digital and founder of Endrock Growth and Analytics. Ned shares how he turned a side hustle into a 120-employee agency, scaled it organically through conversion rate optimization (CRO), and sold it to a private equity-backed firm in just four years.
Discover the secrets to his rapid growth—zero salespeople, 100% referrals, and a laser focus on delivering results. Ned also reveals why he rolled equity into Power Digital, the power of product-market fit, and his top advice for agency own...2025-03-0540 min
Agentic ShiftNed MacPherson, Founder of Endrock Growth and AnalyticsNed MacPherson, founder of Endrock Growth and Analytics, shares how he scaled and sold his agency. Starting as a data consultant in 2014, he built a CRO-focused agency, growing 60-100% annually before being acquired by Power Digital in 2023. He emphasizes cultural fit in M&A, the challenges of scaling a data-driven business, and using AI for execution but not analysis. Post-sale, his team continues growing rapidly within Power Digital, reinforcing the importance of strategy, execution, and the right partnerships.2025-03-0335 min
The Marketing Playbook with Mark FriedmanNed MacPherson - Chief Growth Officer of Power DigitalNed MacPherson, the Chief Growth Officer of Power Digital, adds his page to the Marketing Playbook. Hear how to take advantage of the opportunity to sell your business, how to understand your finances, how to experiment & measure your marketing results, how Ned sold Endrock Growth & Analytics to Power Digital, and the aspects of starting a business that are harder than expected. Connect with Ned at PowerDigitalMarketing.com and on LinkedIn2025-01-1638 min
M&A LaunchpadData Drives Businesses - How Ned MacPherson Capitalized on Strategic InsightsIn this episode of the M&A Launchpad Podcast, hosts Feras Moussa & Casey Minshew interview Ned MacPherson, who shares his compelling journey of bootstrapping a business from scratch, scaling it rapidly, and eventually exiting to a private equity firm.
Ned, who has a background in statistics, brought these skills he gained in college and applied them to his love and desire for entrepreneurship. Ned started a few ventures after graduating, and after several attempts at building companies, he finally settled on a data analytics company. After scaling the company, Ned was able to take his first exit w...2024-11-0731 min
Don't Say ContentCRO & the Future of Marketing Strategy (with Ned MacPherson)Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determine the best tactical mix for your business. Ned MacPherson, Chief Growth Officer of Power Digital is here this week to share what trends he’s noticing in CRO right now and his thoughts on the future of marketing strategy.Resources:Su...2024-05-0956 min
Built to Sell RadioEp 435 From Freelance Consult to 8-Figure Exit in Seven Years With Ned Macpherson Ned MacPherson started helping clients optimize their websites back in 2016. Demand for Ned’s time quickly outpaced supply, so he started building a team. Within seven years, Ned had 70 employees, more than $2 million a year in EBITDA, and multiple acquisition offers.2024-03-2950 min
Chew on This - Digestable DTC ContentThe SECRET to Understanding YOUR ConsumersIn this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brands, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement.
💡 Importance of experimentation in CRO strategies and GA4 for data analysis and optimization.
📈 Segmentation of website data to understand conversion funnels and areas for improvement.
📊 Key metrics to measure, including...2024-02-2228 min
Chew on This - Digestable DTC ContentMastering DTC Success with Expert CRO Strategies and GA4In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brand, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement.
💡 Importance of experimentation in CRO strategies and GA4 for data analysis and optimization.
📈 Segmentation of website data to understand conversion funnels and areas...2024-02-0836 min
Second Bite PodcastWhen Everything Works Perfectly (Really)Ned MacPherson is the Founder and Growth Lead at Endrock, a consumer analytics and growth experimentation firm serving DTC, e-commerce, and retail brands. In his role, he leads cross-sector technical growth efforts. Before Endrock, Ned held roles including CMO, Head of Growth, and Head of Revenue at multiple e-commerce businesses. In this episode… When considering growth opportunities, you can either grow organically through transactions or by partnering with private equity. If choosing to scale through the latter, how can you position your company in front of potential buyers? Ned MacPherson, the Founder and Gr...2023-12-2044 min
Chew on This - Digestable DTC ContentThe One Thing You Should Not Neglect This BFCMIn this episode, we sat down with Ned Macpherson - Founder of Endrock Software - a boutique CRO agency. We touched upon the importance of the timing of Black Friday offers, and keeping it SIMPLE! Ned also lifts the lid on what some of his clients are doing to maximize this Black Friday Cyber Monday, as well as some of the common mistakes he’s seen brands make.
Sponsored by:
🚀 Endrock is a boutique CRO agency that works with several 9-figure brands and has helped us increase our conversion rate by almost 50%. If you’re inte...2023-11-0236 minSecond Bite Podcast3 Alternatives to Rapid Growth & Value CreationNed MacPherson is the Founder and Growth Lead at Endrock, a consumer analytics and growth experimentation firm serving DTC, e-commerce, and retail brands. In his role, he leads cross-sector technical growth efforts. Before Endrock, Ned held roles including CMO, Head of Growth, and Head of Revenue at multiple e-commerce businesses. In this episode… How can you accelerate revenue growth without the risks associated with private equity or roll-ups? Empirical-backed experimentation is a method that involves partnering with larger, more experienced organizations. It can be a powerful option that minimizes potential risk. So how can you le...2023-07-2736 min
Let's Connect With Keith MacphersonHow to Succeed in Life: Ideas and Principles They Don’t Teach in School with Ned GrossmanWhat does success look like? How can we live life to the fullest, remain true to ourselves and be kind to others?
These are some of the questions I ask my friend, Ned Grossman, author of How to Succeed in Life: Ideas and Principles They Don’t Teach in School. Ned is wise, witty, and committed to keeping things simple and getting things done. As a prolific doer, Ned believes that actions speak louder than words. And in this heartfelt conversation, we talk about love, grief, and finding the courage to live life on yo...2023-07-2549 min
The Restump PodcastGold Coast To Coast SonThe price of gold is sky rocketing and Sonny just keeps producing it! He may well be the first player to 'sort of' bookend a coast-to-coast play. Time to Restump Podcast the season saving win over the Suns.All we were after was the four points. It was quite simple, lose and we were done and dusted. Win and there is proof of purple life. It wasn’t the most polished performance and, to be fair and balanced, the Suns were on the treadmill in the last quarter. But it is a war of attrition and...2023-04-1752 min
The Really Rich Podcast with Nicholas CrownNed MacPherson: How My Side Hustle Made Millions, the Rocky Road to Success, and MoreIn episode 4 of The Really Rich Podcast, I sit down with my friend and Miami entrepreneur, Ned MacPherson of Endrock Growth, who turned a surprise check from a client asking for help into a multimillion-dollar agency. (If you missed episode 3, check it out HERE)
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Business NinjasScale Your Brand With Growth Systems | Business Ninjas: WriteForMe & Endrock Growth and AnalyticsJoin our resident Business Ninja Kelsey, together with the Founder and Head of Growth of Endrock Growth and Analytics, Ned MacPherson, as they talk about applying a unique scientific model to brand scaling and identify the highest leverage points within a brands product and/ or customer funnel, and apply rapid experimentation to “move the needle.”Endrock is a Consumer Analytics and Growth Experimentation firm serving Direct-to-Consumer Ecomm and Retail; consumer-facing Web and Mobile applications; and enterprise level SaaS and software clients.Learn more about them and visit their website today at https://www.endrock.software/...2023-01-2319 min
Business NinjasHow to Experiment with Data For Growth | Business Ninjas: WriteForMe and Endrock Growth & AnalyticsJoin our resident Business Ninja Andy, together with Ned MacPherson of Endrock Growth and Analytics, as they discuss consumer growth experimentation and analysis that serves direct-to-consumer e-commerce and retail strategies. This software firm focused on accelerating company growth by applying a unique scientific model to brand scaling which focuses on the highest leverage points of a brand's product and/or customer funnel while understanding the value of the brand's metrics. In business, you will make many decisions. How do you know you've made the right ones and how do you measure the success of those decisions? Find out more a...2022-09-2117 min
Digiday LivePrive Revaux's Ned Macpherson: We were forced to use customer data with our rapid growthPrivé Revaux has achieved meteoric growth, acquiring over 100,000 customers in its first 10 months of business. With such rapid growth, making sense of a tidal wave of customer purchase data presented a challenge few 1-year old companies face. By taking a unique approach to customer lifecycle segmentation and conversion rate optimization, Privé was able to dramatically increase its customer retention and double its online conversion rate. Hear CMO Ned Macpherson discuss the core strategy of how it was done.2018-09-2823 min