Shows
Measured ImpactChange Climate Project: Certifying Action Over Hopes & Dreams with Austin WhitmanFor our 2nd episode of Season 2, Neil is joined by Austin Whitman, CEO and co-founder of The Change Climate Project, the nonprofit behind The Climate Label and the Business Emissions Evaluator. Austin has spent more than two decades building markets for clean energy and carbon, including a stint selling carbon credits to spring breakers in grad school. He co-founded the organization in 2019 as Climate Neutral, alongside Jonathan Cedar of BioLite and Peter Dering of Peak Design (who joined us in Season 1). They dive into why Austin’s team doesn’t certify “hopes and dreams,” and what it means to...
2026-10-2848 min
Measured ImpactPacha: Green-Fueled & Gluten-Free with Adam HinerWe’re diving into season 2 with guest Adam Hiner, CEO and co-founder of Pacha, an organic, gluten-free bakery making bread and tortillas from just two simple ingredients: sprouted buckwheat and sea salt. Adam takes us through his unique serial entrepreneurship journey across San Diego's food scene—from pioneering organic catering and farm-to-table dining to founding Boochcraft, California’s first hard kombucha brand.Neil and Adam get into the realities of modern brand building, discussing how to balance various stakeholders without sacrificing mission or commercial growth. Adam also shares how Pacha utilizes the Purpose Pledge framework to operationalize compan...
2026-10-1543 min
Measured ImpactCOMPILATION: The Halo Effect | How Values Drive ValueValues drive value. That's the claim at the center of this compilation, and these conversations from Season 1 put numbers behind it. The “Halo Effect” is something our team spent real time trying to prove: how advocacy work lifts everything around it, including the commercial stuff it has nothing to do with. Chris Miller was a big part of pushing us to investigate it, and he opens the episode with what Ben & Jerry's saw when it put several million dollars into low-propensity voter turnout in Georgia. Work with nothing to do with ice cream, outperforming an ice cream ad on...
2026-10-0109 min
Measured ImpactBONUS: The New Mainstream Podcast with Mario CarrascoIn preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair.This bonus episode comes from The New Mainstream Podcast with Mario Carrasco, Co-Founder of ThinkNow. Brands are under real pressure to say where they stand on social, political, and environmental issues, and the ground keeps moving underneath them. Consumer behavior has shifted, and so has what people expect from the companies they buy from.Neil and Mario get into what that means for purpose-driven brands trying to stay credible in a polarized moment, and...
2026-09-1645 min
Measured ImpactBONUS: Can Marketing Save the Planet with Michelle Carvill & Gemma ButlerIn preparation for Season 2, we're sharing conversations where host Neil Callanan takes the guest chair. This one's from Can Marketing Save the Planet? Where Neil makes the case that values-led brands hold their impact work to a lower standard than their sales numbers—and that purpose and performance feed each other rather than compete.He walks through the GRASP Framework, which sorts content goals into discover, engage, and convert before anyone opens a dashboard (and away from misleading glamour metrics.)Links & ResourcesCan Marketing Save the Pl...
2026-09-091h 01
Measured ImpactBONUS: The Business Case for Good with Lauren Scott (The Resilience Report)As we prep Season 2, we're sharing conversations where host Neil Callanan took the guest chair. This episode comes from The Resilience Report, where Neil joins host Lauren Scott to dig into the gap between caring about impact and being able to prove it. He walks through what actually happens to most ESG reports: thousands of hours in, a collective exhale when it ships, and almost no one checking whether it worked—and makes the case for treating impact content as always-on storytelling rather than an annual sprint.Neil breaks down the two mistakes he se...
2026-08-2656 min
Merryn Talks MoneyMarkets Wrap: Trouble Ahead For The AI Money Machine?Large sections of the debt and equity markets now depend on the ongoing growth of a vast AI ecosystem that ranges from chipmakers to hyperscalers to end-consumers. Does this week's drama in the South Korean Kospi market point to a wider problem? On this week's Merryn Talks Money Markets Wrap, Author of the Money Distilled newsletter John Stepek, is joined by Bloomberg's Private Companies Managing Editor, Neil Callanan to talk through the the AI industry's growing reliance on debt, concerns about circular financing, and whether or not any crash here could spill over into the wider financial system.
2026-07-3121 min
Measured ImpactBehind Measured Impact with Ronald Young Jr. and Neil CallananFor our season 1 finale, the tables turn as host Neil Callanan steps into the guest seat to be interviewed by critically acclaimed host, Senior Producer, and CEO at ohitsBigRon Studios LLC, Ronald Young Jr. Neil shares the story behind LooseGrip, his 17+ year digital agency that evolved from general marketing services to a specialized focus on data storytelling for purpose-driven brands.He opens up about his personal journey, detailing how experiencing the profound personal tragedy of losing his four-year-old son, Shea, transformed not only his family and his world, but also how he leads his business...
2026-07-3150 min
Measured ImpactTony's Chocolonely: Breaking the Cocoa Mold with Belinda BorckIn this episode, host Neil Callanan is joined by Belinda Borck, the Global External Affairs and Reporting Lead at Tony's Chocolonely and Tony's Open Chain. Belinda shares the brand's 2005 origin story, when a Dutch journalist sued himself to expose child labor and tracking failures in the chocolate industry. Moving from a "lonely fight" to an industry-wide collaborative engine, she explains how they open-source their ethical framework, helping over 22 corporate allies eliminate exploitation across the cocoa sector.Neil and Belinda dive into the mechanics of turning dry supply chain KPIs into relatable human stories. Belinda also...
2026-07-0937 min
Measured ImpactDr. Bronner's: A Soapbox Worth Standing On with Les SzaboIn this episode, host Neil Callanan sits down with Les Szabo, Chief Strategy and Impact Officer at Dr. Bronner’s, to explore how purpose-led businesses create impact, from frontline employees to thousands of global smallholder farmers. They discuss rising consumer skepticism and how the Purpose Pledge fights back against greenwashing while preserving mission integrity across decades.Moving past standard marketing conversations, Neil and Les explore how a brand can authentically embed structural equity, fair supply chain architectures, and deep stakeholder accountability directly into its foundational DNA. Through the lens of Dr. Bronner’s decades-long history, thei...
2026-06-2539 min
Can Marketing Save the Planet?Episode 123: ‘Measuring what Matters in Purpose-driven Marketing’ with Neil Callanan, Founder - Loose GripIn this episode of Can Marketing Save the Planet, we are joined by Neil Callanan, founder of Loose Grip, a performance, analytics, and insights agency who work with values-led brands to bridge the gap between their activism and their commercial goals.
Over the last three to four years, Loose Grip has specialised in helping brands understand how their purpose impacts both their business performance and their people-and-planet objectives. Neil shares, ”I feel like a lot of values-based brands almost look down on measuring their impact in the same way that they would measure the profits or how ma...
2026-06-181h 00
Measured ImpactHydraPak: Sustainable Hydration for Sizable Impact with Jennifer KrupeyIn this episode, host Neil Callanan sits down with Jennifer Krupey, VP of Marketing and E-commerce at HydraPak. Jen shares what it’s like leading a brand that operates both as a consumer-facing company and as a major OEM partner for household names like Osprey, Salomon, and Patagonia. Tune in to hear how real-world customer research at ultra-marathon aid stations helped inspire the development of HydraPak’s highly acclaimed SpeedFill Cap and other athlete-driven innovations.The conversation also explores HydraPak’s deep commitment to sustainability across the entire product lifecycle, from tackling the complex challenge of TPU...
2026-06-1041 min
Measured ImpactCotopaxi: Packing Purpose into Every Purchase with Charlie ClarkNeil Callanan sits down with Charlie Clark, Director of Philanthropy at Cotopaxi, to explore how the iconic “Gear for Good” outdoor brand translates its vibrant identity into global impact. They dive into Charlie’s journey, from working at local gear shops to leading Cotopaxi’s foundation, and discuss the company's origin as a purpose-built vehicle for poverty alleviation.They also unpack the nuances of trust-based philanthropy, the danger of restrictive funding, and how Cotopaxi navigates the tension between selling premium products and serving vulnerable communities.Follow Charlie + Cotopaxi:Cotopaxi: https://www.coto...
2026-05-2844 min
The New Mainstream PodcastPurpose-Driven Brands Are Selling More. Here’s Why with Neil CallananIn an increasingly polarized environment, brands are facing growing pressure to define what they stand for culturally and how they position themselves on social, political, and environmental issues. At the same time, consumer behavior has changed significantly, along with expectations toward the brands people support.This was the central topic of a recent episode of The New Mainstream Podcast, hosted by Mario Carrasco, featuring Neil Callanan, founder of LooseGrip, an agency focused on purpose driven brands, advocacy, and cultural transformation.The Problem with Performative ActivismAccording to Neil Callanan, the...
2026-05-2144 min
Measured ImpactLush Cosmetics: Glitter, Sparkles & Social Activism with Seth Antonio LaxmanIn this episode, host Neil Callanan is joined by Seth Antonio Laxman, the Advocacy and Activism Campaigner at Lush Cosmetics North America. Seth discusses how his background at Greenpeace USA informed his current role, where he transforms 200 retail locations into hubs for social and environmental movement-building. They explore the unique Lush model of "in-store campaigning," which treats social issues with the same creative energy and marketing "treatment" usually reserved for major retail holidays like Valentine’s Day.The conversation dives into the tactical realities of turning retail staff into "boots on the ground" organizers th...
2026-05-1344 min
Measured ImpactAspen One: Creating Value through Values with Chris MillerIn this episode of Measured Impact, Neil is joined by Christopher Miller, SVP of Sustainability and Advocacy at Aspen One. With a career spanning Bernie Sanders' staff, Greenpeace, Seventh Generation, and a 14-year run shaping the social mission at Ben & Jerry's, Chris knows what it takes to build an authentically purpose-driven brand.Chris and Neil dive into the critical difference between cause-related marketing and true corporate activism, the data-backed "halo effect" of standing up for your values, and why it's actually a good business strategy if your messaging pisses some people off. Tune in to learn why...
2026-04-2445 min
Here's WhyHere's Why Retail Investors Are Fleeing Private CreditInvestors tried to pull around $13 billion out of private credit funds in the first three months of 2026, forcing many big firms to enforce limits on withdrawals. Private credit firms have spent years courting retail investors, as the industry has grown into a $1.8 trillion market. So what's changed? Our Managing Editor for private companies' coverage Neil Callanan joins Stephen Carroll to discuss.See omnystudio.com/listener for privacy information.
2026-04-1008 min
Measured ImpactPeak Design: The ROI of Radical Transparency with Peter DeringHow do you build a $100M+ global brand without a single outside investor? In this episode, Neil sits down with Peter Dering, the founder and CEO of Peak Design and co-founder of The Change Climate Project. Peter’s journey began in a construction trailer, driven by a personal frustration with camera gear and a deep-seated hatred for bureaucracy. Today, Peak Design is a celebrated B Corp known for its fanatical customer base and its radical commitment to the planet and its employees.Connect with Peak Design:Peak Design: peakdesign.comInstagram: @peakdesignThe Change Climate Pr...
2026-04-0144 min
Measured ImpactBrewgooder: Tapping into Impact with Alan Mahon & James HughesIn this episode of Measured Impact, Neil sits down with Alan and James, the co-founders of the purpose-led craft beer brand Brewgooder. What started as a naive 100% profit-to-charity model driven by a half-baked pun has evolved into a sustainable, top-10 UK craft beer brand that champions clean water, food security, and global solidarity.Alan and James get candid about the danger of relying solely on an impact message, the realities of scaling a values-driven business in a highly competitive market, and the mechanics behind their bold "Sun & Stone" collaboration with a Palestinian brewery. Tune in...
2026-03-2049 min
Measured ImpactBen & Jerry's: Swirling Purpose & Performance with Jay TandanIn this episode, Neil sits down with Jay Tandan, the Global Digital Lead at Ben & Jerry’s. Jay’s journey with the iconic ice cream brand began as a college "scooper" in Vermont and evolved into a 16-year career leading the company’s digital marketing, e-commerce, and social strategy.The conversation dives deep into how Ben & Jerry’s balances its "triple bottom line"—prioritizing social mission and progressive activism alongside product sales. Jay explains why the company identifies as a "social justice company that happens to make ice cream" and how his team u...
2026-03-0337 min
Business as UNusualMeasure What MattersIn this episode of Business as UNusual, host Unknown talks with Neil Callanan, founder of Loose Grip and Grasp. Neil specializes in helping mission-driven companies show that activism isn't just inspiring—it sells. Learn how leaders tie values to measurable ROI and build profit models that benefit people and the planet. Discover practical strategies for measurement, storytelling, and aligning stakeholders to maximize real-world change.Topics discussed in this episode:How to measure values in mission-driven organizationsThe difference between quantitative and qualitative impactChoosing the right metrics for purpose and profitThe power of stakeholder workshops for alignmentMoving be...
2026-03-0219 min
Measured ImpactIM ABLE: Measuring What's Possible with Alex A. PilkingtonIn this episode, Neil Callanan is joined by Alex Pilkington, CEO of the IM ABLE Foundation. Alex brings a unique perspective to the nonprofit world, transitioning from a career as an Army Ranger in a Special Operations Group to successful entrepreneurship, and finally to leading a mission-driven organization.Alex discusses how IM ABLE empowers individuals with physical, cognitive, and behavioral challenges by removing barriers to fitness and sport. The conversation explores the "business" of nonprofits, the implementation of the EOS (Entrepreneurial Operating System) to drive growth, and the vital...
2026-02-2040 min
The Resilience ReportThe Business Case for Good: Turning Purpose into Measurable Impact ft. Neil Callanan (LooseGrip)One of the biggest questions from leaders, founders, and change-makers is "How do we actually measure the impact we’re trying to make?" Because caring about people, communities, and the planet is one thing—but being able to prove real, measurable change is something else entirely.Our guest today lives right at that intersection of purpose and proof. Neil Callanan is the founder of LooseGrip and the creator of the Grasp Impact Framework, which helps mission-driven brands connect meaningful storytelling with measurable outcomes. Since 2009, he’s worked with both global...
2026-01-2855 min
The Leadership WindowEpisode 147 - Turning Data in Stories with Neil CallananHow do businesses do good while doing well? What if brands could prove that activism doesn’t just inspire—it sells? Neil Callanan is the founder of LooseGrip and creator of the Grasp Impact Framework, helping mission-driven companies measure how their campaigns move culture, grow commerce, and fuel real-world change.
2026-01-271h 07Measured ImpactInside Measured Impact (Show Preview)A quick preview episode of the Measured Impact Podcast — where brand builders, marketers, and analytics pros learn how to connect data with storytelling. Host Neil Callanan shares why the show exists, who it’s for, and what you can expect from future conversations about brand activism, content performance, and measuring what truly works.
2025-12-1108 min
Becoming PreferredNeil Callanan - Unlocking Purpose: Transforming Passion into Business GrowthSEASON: 6 EPISODE: 6Episode Overview:Welcome back to Becoming Preferred, the podcast where we help you climb the revenue ladder and become the preferred provider in the markets you serve.Today, we're tackling a challenge every modern business leader faces: You have a passionate purpose, but does it actually move the needle? What if your brand could prove that activism and social impact don't just inspire; they reliably sell, grow market share, and reduce customer churn? Our guest is here to show you exactly how to do it.Neil Callanan is the found...
2025-12-0844 min
On Brand with Nick WestergaardMeasuring the Impact of Brand ActivismImpact isn’t a vibe — it’s measurable. This week I’m joined by Neil Callanan, LooseGrip founder and creator of the GRASP Impact Framework, to unpack how storytelling can stand up to scrutiny and move both culture and the bottom line.
What You’ll Learn in This Episode
How the GRASP Impact Framework helps brands get a real grasp on the effectiveness of their stories
Why consumptive metrics like time spent with content matter more than views or impressions
How activism and values-driven marketing can influence both culture and commercial outcomes
The importance...
2025-12-0131 min
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital MarketingA must have in your Leadership toolbox, Scott O'NeilIn this Sports Geek Throwback episode, Sean Callanan interviews Scott O'Neil. They discussed Scott's book "Be where your feet are", and the importance of Leadership Constitution. Show notes - https://sportsgeekhq.com/a-must-have-in-your-leadership-toolbox-scott-oneil
2025-04-1705 min
Bloomberg IntelligenceBI Weekend: Nvidia, Lowe’s, TJX EarningsWhat would YOU like to hear about on Bloomberg? Help make shows like ours even better by taking our Bloomberg audience survey.Watch Alix and Paul LIVE every day on YouTube: http://bit.ly/3vTiACF.On this podcast: Mandeep Singh, Bloomberg Intelligence Senior Tech Industry Analyst, recaps Nvidia earnings. Derrick Flakoll, BNEF Lead US Policy Analyst, discusses the effect that Trump administration will have on the energy transition. Woo Jin Ho, Bloomberg Intelligence Senior Technology Analyst, discusses Super Micro shares jumping on a compliance plan and new auditor. Neil Callanan, Bloomberg Senior Editor, discusses the...
2024-11-2236 min
The Credit Edge by Bloomberg IntelligenceCommercial Real Estate Time Bomb; Leisure OpportunityCommercial real estate faces a tough 2024 as trillions of dollars in debt comes due and refinancing gets harder, according to Neil Callanan, corporate finance czar at Bloomberg News. Offices in financial centers are especially under pressure after banks tightened lending standards, Callanan tells Bloomberg senior editor James Crombie in the latest episode of the BI Credit Edge Podcast. He’s watching for delayed and canceled new projects and short selling of real estate companies as signals of distress. In addition, Jody Lurie, Bloomberg Intelligence credit analyst, weighs the outlook for leisure-sector bonds after a stellar year in 2023. Gains are ex...
2024-01-0431 minMerryn Talks MoneyWhy UK Mortgage Rates Aren’t as High as You ThinkIn an earlier episode of Merryn Talks Money, reporter Neil Callanan joined the podcast to talk house prices. It’s fair to say his outlook for the UK housing market was not optimistic. It is, he said, entirely possible that prices across the UK will end this cycle down 40% in real terms (adjusted for inflation). This week, Bloomberg Opinion writer Marcus Ashworth joined Merryn Somerset Webb and John Stepek to make a different case. He contends that the mortgage rates actually paid by buyers are nothing like the ones you see on the panicked pages of Sunday ne...
2023-03-1731 minMerryn Talks MoneyThe Collapse of the UK Housing Market May Be ComingThe UK housing market is not in a good place. Mortgage rates are up, buyers are disappearing and so are sellers. The former don’t want to dump money in a falling market, and they can’t afford mortgages at current prices anyway. The latter don’t want to accept that prices are falling in the first place. The result? A standoff. And that means the number of transactions are dropping. And while prices aren’t sinking very fast right now, what happens when sellers can’t hold out any longer? If the past is any guide, prices will f...
2023-02-1728 min
Tropical MBA: Entrepreneurship & Founder LifestyleTMBA 686: Preparing To Take Time Away From Your BusinessAs Dan prepares to leave Barcelona after a month-long stay, this week’s show is all about being able to take time away from your business. Because that is, after all, one of the reasons many listeners to this show are creating lifestyle businesses - whether it’s for parental leave, to pursue a sport or hobby, or perhaps some very necessary mental health wellness.
Both Sam Floy, founder of Cofruition, and Neil Callanan, founder of LooseGrip, have planned and executed successful sabbaticals. They share the reasons why, how they planned for it and some of the posi...
2023-01-2630 min
Big TakeWhy Is Your Rent So High?The price of everything is going up, but few things have risen as fast as rent. The rule of thumb used to be that housing shouldn’t eat up more than a third of your paycheck. But these days, a lot of people are handing over half or more of their income to the landlord. Why has rent climbed so high so fast–and is there any end in sight? Real estate reporter Prashant Gopal joins this episode to explain how we got here–and offers a dose of cautious optimism for renters. And Neil Callanan, who covers...
2023-01-2026 min
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital MarketingScott O'Neil - Leadership lessons in sports business - Be where your feet are - SPORTS GEEK REPLAY SPORTS GEEK REPLAY (from 22 Jun 2021 - Ep 303) Sean Callanan chats with Scott O'Neil about his journey in the sports industry, career and his leadership style outlined in his new book "Be where your feet are". Show notes - https://sportsgeekhq.com/podcast/scott-oneil-be-where-your-feet-are/
2023-01-0141 min
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital MarketingSports Geek Replay - Scott O'Neil - Be where you're feet areSports Geek Replay from June 22, 2021, with Scott O'Neil - https://sportsgeekhq.com/podcast/scott-oneil-be-where-your-feet-are/
2021-12-2841 min
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital MarketingScott O'Neil - Leadership lessons in sports business - Be where your feet areSean Callanan chats with the HBSE CEO Scott O'Neil about his sports business career and his leadership style outlined in his new book "Be where your feet are". Full show notes at https://sportsgeekhq.com/podcast/scott-oneil-be-where-your-feet-are
2021-06-2241 min
We Make Success Happen with Matt CallananFrom DJing To A Million People, To TEDx, To Amazing Marketing Innovation With The World’s Best Cold Email With Neil Cocker | Episode 14From DJing To A Million People, To TEDx, To Amazing Marketing Innovation With The World’s Best Cold Email With Neil Cocker | Episode 14Neil talks about:Where he gets his joy in lifeWhat success means to himWe talk happinessWhy we need to change the conversations around entrepreneurs and happinessHow he created the world’s best cold emailWeb: https://neilcocker.com/Twitter: ht...
2019-11-181h 04