Shows
The Practice Marketing PodcastPT Email Marketing SecretsNeed new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule.Plus, you will learn...đ Subject lines that get patients BOOKING like crazyđ Email marketing MISTAKESđ What you need to do to start emailing patients THIS WEEKWatch the recording: https://go.practicepromotions.net/workshop-recordingsHere are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days. Want to learn more? Visit PracticePromotions.Net to get a FREE...
2025-11-1737 minThe Practice Marketing PodcastGoogle & AI Search For Physical TherapistsThis week, we're playing the audio from Neil's recent LIVE workshop on Google & AI Search from September 2025. You'll learn...Patients now search online differently, and where to focus your efforts to get in front of them To create a massive online presence that puts your practice in front of more people who were not even aware of Physical TherapyTo optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search boxAI, ChatGPT, and AEO are changing the game on search, and how to take advantage of this to position your practice i...
2025-10-0646 minThe Practice Marketing PodcastReal AI Tools for Real PT Clinics w/ Rob Helton, DPTThere's a lot of hype about using AI in your practice. But what are some REAL, practical ways to use AI to make your life easier in the clinic?In this episode, Neil talks with Rob Helton, Senior Vice President of Product at WebPT. They cover...Using AI for documentation - how voice to text can take your documentation from 1 hour to less than 10 minutesAI for billing (catch mistakes before you even submit!)AI tools for marketing, including email and social mediaThis is a really practical episode; enjoy!đ¤Â Join Neil for a LI...
2025-09-0849 minThe Practice Marketing PodcastShould I Outsource My PT Billing? w/ Motaz Ebeido, DPTThe insurance system is rigged against small private practices -- so how can PTs still WIN at billing? In this episode, Neil talks with Practice Promotions customer, DPT, and successful entrepreneur Motaz Ebeido. They discuss how Motaz helps PTs improve their practice revenue by 25% by streamlining the billing process -- from using the right codes to collecting what's owed to you. You'll learn...How much $$ most PTs leave on the table The value of hiring a billing company vs trusting just 1 billing specialistHow insurance companies are already using AI -- and how PTs can stay...
2025-08-2540 minThe Practice Marketing PodcastAI Search for PTs: The Practice Search Visibility BlueprintIt's 2025 -- and patients don't just search on Google anymore. They search for help on ChatGPT. They look at AI summaries. They ask Siri who the best physical therapist near them is. In this podcast, Neil talks about the Practice Visibility Blueprint - the 5 pillars of search engine optimization that every PT Owner needs to know in 2025. These are all things we are ALREADY doing for our customers. đ [PDF] Download the Practice Visibility Blueprint & follow along with Neil: https://practicepromotions.net/downloads/ đĽ [Zoom Session] Register for this month's Ultimate PT Marketin...
2025-08-1817 minThe Practice Marketing PodcastSell Cash PT Services That Patients Actually Want ($500K in Cash Last Year)It's no secret that insurance reimbursements for PT have not kept up with inflation and salaries. So how can you continue to serve patients and help your bottom line?In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excitedâand results. He's also been a Practice Promotions client since 2017.Just last year, cash-based services have brought in...$300K in laser therapy$200K in revenue in other cash servicesListen to learn how YOU ca...
2025-08-1145 minThe Practice Marketing PodcastThe Secret to High-Performing Organizations w/ Jennifer Raams, PTWhat's the secret to a happy, functional, THRIVING PT clinic?How do you go from a clinic where the front desk doesn't look up when you come in...to a clinic that is buzzing with energy?It's all in how you LEAD.In this episode, Neil interviews Jennifer Raams, PT and former COO of Jaco Rehab in Hawaii. Jennifer helped turn a 60-person team into a thriving, high-performing organization -- AND was able to exit on her own terms. Today, she'll share how to create a clinic where people actually want t...
2025-08-0450 minThe Practice Marketing PodcastAdding a Stretch Lab to Your PT Practice w/ Kevin Flaherty, PTEver looked at a Stretch Lab and thought, "Hey...I could do that!"Well...you're right! And it might be easier to start than you think.Today, Neil interviews Kevin Flaherty, PT, who recently opened Flaherty Flex alongside his Flaherty Physical Therapy. Why PTs should sell stretchingHow Flaherty Flex will pay for itself in 3 months with 1 trainer & 400 square feetWhy Kevin encourages patients & staff to create a "Wellness Budget"It's a SUPER practical episode; I know you'll learn a lot. Connect with Steve Rapposelli, who helped Kevin kickstart "Flaherty Flex": htt...
2025-07-2853 min
Strata Studios#107: The Marketing Blind Spots Holding Your Clinic Back (Feat: Neil Trickett)On todayâs episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Neil Trickett, PT and CEO of Practice Promotions, to unpack what real marketing looks like for therapy practice owners â and why most clinics get it wrong.They dive into:1. Why âjust having a websiteâ isnât enough â and how to actually convert visitors into new patients2. How Neil would market a brand-new clinic in 2025 with no shortcuts â just the essentials3. The simple exercise that reveals whether your practice is attracting the right audience4. Why your Google Busines...
2025-07-2233 minThe Practice Marketing Podcastđť A Pint With Jimmy McKay, PTđť This week, Neil is joined by Jimmy McKay from the PT Pintcast! This is a fun, casual chat where you're SURE to learn at least 1 valuable thing about being a PT clinic owner. Highlights...Whether or not Jimmy really drinks a pint whenever he recordsDon't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it. Find out how to succeedFind your "Ikigai" -- what you like, what you're good at, and what the world needsHow therapists can sell without feeling ickyđş Listen to the PT Pintcast! Listen to the PT P...
2025-07-0747 min
The Financial Beast Podcast for Practice OwnersThe Silent Killer of Your Practice Profits Revealed with Host, Eric Miller & Guest, Neil TrickettDownload a free copy of "How to Become a Financial Beast" by Eric Miller at www.financialbeastbook.com.
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Discover "The Silent Killer of Your Practice Profits" and take back control of your financial destiny! In this episode of the Financial Beast Podcast, Eric Miller, co-owner and chief financial advisor at Econologics Financial Advisors, dives into the #1 overlooked expense draining your practice profits: lost income due to weak marketing systems. Joined by Neil Trickett, CEO of Practice Promotions and a seasoned marketing expert for physical therapy practices, youâll learn actionable strategies to expand your business, max...
2025-07-0336 min
Healthy Wealthy & SmartNeil Trickett: Unlocking Success: Marketing Strategies for Physical Therapy PracticesIn this episode of the Healthy, Wealthy and Smart podcast, host Dr. Karen Litzy welcomes Neil Trickett, a physical therapist and former private practice owner who has transitioned into a marketing guru. Neil shares his journey from being a physical therapist to leading a successful multi-seven-figure marketing agency, Practice Promotions. He discusses his passion for helping PT owners grow their businesses and achieve their desired lifestyles. The conversation highlights the importance of effective marketing strategies in the physical therapy field and provides valuable insights for clinic owners seeking to increase patient volume. Tune in to learn helpful tips on...
2025-06-2640 minThe Practice Marketing PodcastFinancial Advice for PTs in Uncertain TimesDo tariffs, trade wars, and recession fears keep you up at night?You don't need to panic. Really. Today, Neil interviews Eric Miller, Chief Financial Advisor of Econologics. Eric will give PT owners some advice on what to do and what NOT to do during uncertain economic times. I think by the end, youâll feel a bit more in control and optimistic about your finances.Why you shouldn't panicWhat you CAN control What you can learn from the 2008 recession and COVID-19 crisesđ About Eric Miller Eric Mi...
2025-06-2345 minThe Practice Marketing PodcastStop Trading Time For Money w/ Greg Todd, PTAll that you, your staff, & your PTs want to do is WIN. So how do you make that possible?In this episode, Neil talks with Greg Todd, PT about...How to set up your PT clinic so your PTs can win (get more time, and more money)Greg's revenue share model, in which some staff are "intrapreneurs" invested in the businessHow entrepreneurship saved Greg's marriage0% discharge -- why Greg doesn't believe in discharge, and why 40-50% of your patients should be joining your clinic's membership About Greg Todd, PTGreg Todd i...
2025-06-1644 minThe Practice Marketing PodcastThe Practice Market2Hire Success ChecklistDoes hiring a physical therapist feel IMPOSSIBLE? It doesnât have to! In today's short podcast with CEO of Practice Promotions Neil Trickett, PT, you can follow these 5 tips to attract top talent effortlessly, streamline your hiring process, and build a high-performing team for long-term success!Enhance online discoverability & job visiblity Leverage Market2Hire for targeted recruitmentStreamline the interview processImprove candidate onboardingRetain & develop top talentYou don't want to miss this!Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at M...
2025-06-0909 minThe Practice Marketing PodcastCreate a Hybrid Insurance + Cash PT Practice w/ Trilogy PT & Medically Oriented GymDo you want to create a hybrid insurance & cash PT practice?In 2025, moving towards a hybrid practice isn't an option -- it's a necessity.Today, Neil interviews Jessica Robins, Marketing Liaison, and Sara Samland, COO. Theyâre part of the team behind Trilogy Physical Therapy and Medically Oriented Gym, a fast-growing practice with six locations across Western New York.Theyâre combining expert care with fitness through their Medically Oriented Gym modelâand getting big results.If youâre looking to grow your practice, this oneâs packed with real-world strategies. Weâll dive...
2025-06-0238 minThe Practice Marketing PodcastDude, Take a Risk -- Growing a 10+ Location PT PracticeDream of having 10+ clinics? Want to grow your clinic to a multi-location brand?Today, Neil interviews Bret Fairbanks, DPT, who has grown Pacific Pro PT to 14 locations across California and Tennessee. You'll learn...How to manage marketing across 10+ locationsWhat to do yourself vs what to hire outAdvice when opening location #2 or #3Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.Â
2025-05-2655 min
Private Practice Owners ClubThe Market2Grow Strategy With Neil Trickett Of Practice PromotionsFeeling stuck trying to grow your practice? Discover how smarter marketing can drive more patients, better hires, and bigger profits without sacrificing your time or freedom.In this episode of the Private Practice Owners Club Podcast, Adam Robin welcomes Neil Trickett, CEO and Founder of Practice Promotions. With over two decades of experience as a PT, practice owner, and marketing expert, Neil shares the proven strategies that help clinics thrive in any market. Together, they explore how marketing isnât just about getting patients, but about growing your entire business....
2025-05-2043 minThe Practice Marketing PodcastTop Social Media Trends for PTs Clinics in 2025Do you struggle to come up with ideas for social media posts? Feel like you post all the time, but your clinicâs followers never seem to grow?Today, Neil interviews McKenna Dance, who has helped over 200 Practice Promotions clients grow their brands with print & social media marketing. Youâll learnâŚTop 3 trends in PT social media: bite-sized videos, local visibility, and showing patient storiesWhich channel to use: Facebook vs Instagram vs TikTokKey metrics to trackÂ
2025-05-1946 min
Grow Your Practice PodcastThe Top 10%: What Thriving PT Clinics Do Differently with Neil TrickettIn this episode of the Grow Your Practice podcast, Chad Madden sits down with Neil Trickettâformer private practice owner and founder of Practice Promotionsâto uncover what the top 10% of physical therapy clinics are doing to thrive in todayâs competitive healthcare market. Neil shares his journey from running a seven-figure clinic to building one of the industryâs leading marketing agencies. Together, they dive deep into the common traps practice owners fall into, how to stabilize patient flow, and why marketing is the engine that drives everything from hiring to profitability. Youâll walk away with actionable strategies...
2025-05-1336 minThe Practice Marketing PodcastMy 3 Biggest Mistakes as a PT OwnerDid you know that Neil owned his own PT practice in Florida for 8 years? In this special episode, Neil reflects back to when he was a 26-year-old new business owner, the biggest mistakes he made, and what he learned from them. Those big mistakes are...Assuming patients will just come in the door on their ownHiring the wrong peopleNot being proficient in finance Ever felt the same? Get even MORE practical advice when you claim your free Market2Grow book; details below...đ Claim Your Free Market2Grow Book...
2025-05-1209 minThe Practice Marketing PodcastAdvice From the CEO of a $75 Million Physical Therapy ClinicWhat does every CEO of a PT clinic need to know?In this podcast, you'll get to hear from a $75 million PT CEO.Neil interviews Steve Anderson, DPT. Steve is the former CEO of Therapeutic Associates, and built that to a $75 Million dollar physical therapy practice with more than 80 outpatient clinics in Washington, Oregon and Idaho. Steve was the CEO for 19 years, from 1998 to 2016 â and, in total, worked at Therapeutic Associates for 37 years!He also served as the President of The Private Practice Section of APTA for 6 years between 2002 and 2008. Today, Ste...
2025-04-2845 minThe Practice Marketing PodcastIs Your PT Clinic #1 On Google?This week, we're playing a webinar that Neil gave in March on how to attract more new patients on Google! On the podcast, you'll learn...How you can optimize your Google Business Profile to attract new patientsHow much $$ you should spend on Google Ads each monthIdeal patient acquisition cost Want to find out if you're #1 on Google in your city?Request a PT Marketing Master Strategy Call! On the call, one of our PT marketing experts will analyze your current marketing efforts & give you a custom growth plan...
2025-04-1445 minThe Practice Marketing PodcastFrom PT Intern to Multi-Location CEOWhere did you start YOUR journey as a PT Owner? How have you grown?Today, Adam Schoenberg, PT shares his journey from intern, to a physical therapist, to the CEO and Owner of Atlas Physical Therapy & Sports Medicine, which is now a 4-location physical therapy practice in Saint Augustine, Florida. Adam has been involved in all facets of the business, from patient care, to management, to ownership. Today, heâll share about his journey and what heâs learned about leadership, private practice growth, and ownership. You'll learn...Mindset shifts he had...
2025-04-0751 minThe Practice Marketing PodcastHow to Put Out Admin FIRES in Your PT Business w/ Brian Gallagher, PTWhat is hurting most in your PT business? Is your front desk struggling to meet the standards you expect? Or are you full of patients...but don't seem to be making any money?Today Neil interviews Brian Gallagher, PT. Heâs a physical therapist by training, but since 2006 heâs been running MEG Business Management! MEG provides virtual training systems and coaching to PT Owners, so that YOU can reach the top 10% of practice owners.Today, Brian is going to talk about something really practical â how to put out daily administrative fires in your busine...
2025-03-3152 min
Physical Therapy Private Practice: Secrets of the Top 10%Ep.363: Physical Therapy Marketing That Works w/ Neil Trickett, PTWant more patients and profit without burning out? This week, Brian Gallagher interviews Neil Trickett, PT and CEO of Practice Promotions, to talk all things physical therapy marketingâwhat's working in 2025 and how to avoid the common traps practice owners fall into. Neil shares how over 1,200 clinics are using smarter marketing systems to scale their practice, grow revenue, and stand out onlineâwithout relying on doctor drop-offs. You'll learn⌠⢠The 3 must-haves for marketing success ⢠Why your website is your #1 conversion tool ⢠How to stand out in your local market ⢠Whe...
2025-03-2650 minThe Practice Marketing PodcastRunning On Empty? 40 Minutes With PT Business Coach Dr. Adam RobinFeel like you're running on empty? Want to grow your PT business...but don't know how to reach the next level?Today, Neil interviews Dr. Adam Robin. Adam is the CEO of Southern Physical Therapy & Pediatric Clinic â a successful, 3-location practice in Picayune, Mississippi.Adam is also a Business Coach with the Private Practice Ownerâs Club. He helps practice owners build a business that supports the life they REALLY want â and today, heâs going to walk us through some of the most COMMON struggles he hears from PT Owners he coaches. You'll le...
2025-03-2440 minThe Practice Marketing PodcastTop Innovations in EMRs in 2025Are there GAPS in your schedules?The problem might be your EMR. This week, Neil talks to Mike Dwyer, the co-founder of Prompt EMR. Prompt is a software solution that empowers PT Owners to be more effective with their management and care delivery.  Prompt has seen fantastic growth and has helped several thousands of clinics to become more EFFICIENT and more profitable. Want to learn more about Prompt? Book a demo here: https://www.promptemr.com/demoLearn what the top 10% of PT clinics do to THRIVE by...
2025-03-1038 minThe Practice Marketing PodcastThink Outside the Normal Treatment Box w/ Tim Weyant, PTDo you want HIGHER paying patients? Then you may need to think outside the box!Today, Neil talks to his longtime friend Tim Weyant. Tim is a Physical Therapist and the owner of Aspen Rehab, a successful PT practice in Coral Springs, Florida. He is also the founder of Aspen After Surgery, which is a program that provides non-surgical treatment for patients with complications after plastic surgery, especially for people with breast implant complications.Today, heâll share about how PTs can think outside the box in a way that generates more rev...
2025-03-0352 minThe Practice Marketing PodcastAdding Wellness Programs to Your PT Practice w/ Christi Riley, DPTWant to add a cash-based membership program to your PT clinic?You CAN! This week, Neil interviews Christi Riley, DPT, Owner of Kintsugi Physical Therapy in the Normandy Park, Washington. You'll learn...Who should run your yoga, pilates, or massage membership programs (hint: it's not you)Why your clinic name may be more important than you thinkWhy treating a patient as a WHOLE person is so importantGet the Market2Grow⢠Strategy: Watch on YouTube .Learn how the top 10% of PT clinics GROW, HIRE, and PROFIT in their practices.
2025-02-2445 minThe Practice Marketing PodcastTime Management for Practice Owners w/ Jamey Schrier, PTRunning a physical therapy practice is no small feat. You're not just a clinician providing patient care; you're also a business owner responsible for marketing, operations, finances, and a team of employees. Balancing these dual roles can often feel like a juggling act, leaving you overwhelmed and stretched thin.That's why this week Neil interviews Jamey Schrier, PT from Practice Freedom U. Jamey will share times on how PT owners can manage their time, including...Define your prioritiesEmbrace the power of time blockingDelegate and automateSet boundaries and protect your timeRegularly review & adjustFocus on personal g...
2025-02-171h 00The Practice Marketing PodcastMarketing to Student Athletes w/ Jan Schorpion, DPTHow can YOU market to student athletes year-round?This week, Neil interview Jan Schorpion, Physical Therapist and the owner of St. Pete Physical Therapy, a stunning and successful practice in beautiful St Petersburg, Florida.Jan will share how to market to coaches, students, and parents, and why he LOVES working with athletes. Visit St. Pete Physical Therapy's website here: https://stpetept.com/Other Resources on Marketing to Student AthletesBlog - Game Plan: 5 Ways to Win at Sports Medicine Marketing Podcast...
2025-02-1047 minThe Practice Marketing PodcastPT & Psychotherapy Under One Roof? w / Chloe Tudor, RMTEver considered adding mental health services to your practice? It may make more sense than you think! This week, Neil has a fantastic talk with Chloe Tudor, RMT and Co-Owner of For Health's Sake, a 3-location multidisciplinary practice in Ontario. She'll share about...How mental health + PT work togetherWhy patients like holistic careWhy mental health generates more revenue than PTHer incredible success with Google Ads...and why Practice Promotions has given her confidence as a business owner Don't miss this great episode!About Chloe Tudor, RMTChloe Tudor is a...
2025-01-2740 minThe Practice Marketing PodcastYour 2025 Digital Marketing Plan for PTs & ChirosOn this webinar recording, Neil unpacks "Your 2025 Digital Marketing Plan" and what you need to do to MAXIMIZE your new patients online in your Physical Therapy or Chiropractic business going into the New Year.Love the recording, but want Neil to answer your questions live? Join us live!We are hosting this LIVE webinar again on Tuesday January 14th, 1pm Eastern! Click here to register now: https://access.practicepromotions.net/plan2025WHO IS THIS FOR?â
Growth-minded PT & Chiropractic Owners with â
2+ Prov...
2025-01-0651 minThe Practice Marketing PodcastTop Trends in PT and Chiro Marketing for 2025Don't get left behind! In this podcast, Neil shares on upcoming trends in practice marketing for 2025. Listen to learn about...Marketing to hire - how to win the battle for top talentGoogle vs Facebook advertising -- which one is the best for private practices? AI for PT and Chiro marketingUsing data to make the right marketing decisions - website tracking, call tracking, and making sure Google Analytics is HIPAA-compliantRequest a "Marketing Master" Strategy Call: https://access.practicepromotions.net/strategy-call
2024-12-2324 minThe Practice Marketing PodcastHiring Just Got Easier! Introducing Market2HireDo you struggle to hire PTs, Chiros, and front desk people? Feel like you're LOSING the battle for talent?Your hiring headache ends now. At Practice Promotions, we've developed a custom way to get your job postings ranking ABOVE ZipRecruiter and Indeed...at a FRACTION of the cost! Watch Market2Hire video demo now: https://neil-4.wistia.com/medias/gj6e9ft7cs
2024-12-0209 minThe Practice Marketing PodcastIncrease Revenue & See More Patients With AI w/ Mansoor Ahmed, Wiz EligibilityHow can YOUR practice use AI?Well, there may be things you can automate to take the load off your front desk. In this podcast, Neil interviews serial entrepreneur Mansoor Ahmed from Wiz Health. They discuss...How practices will be using AI 5 years from nowHow Wiz Eligibility makes scheduling easy The power of AI for documentation Want to learn more about Wiz Eligibility? Click here to watch a 1-minute video about Wiz Eligibility for your practice.Â
2024-11-0435 minThe Practice Marketing PodcastAttention Physical Therapists: Get New Patients From Google Reviews & Online SearchesThis week, while Neil & his team are at the APTA's Private Practice Section conference, we're re-running one of our most POPULAR podcasts of all time! In this episode, you'll learn how to...Stop feeling awkward & get more Google Reviews Hack your Google Business Profile to attract more new patients online WHY Google Reviews are so crucial in today's worldYou don't want to miss this episode! Plus, we'll see you next week with ALL NEW content!
2024-10-141h 02The Practice Marketing PodcastMake PTs & Clinicians BEG To Work For You w/ Rick LauAre you struggling to hire new PTs or Chiros?Is your failure to hire crippling your business growth? Does hiring make you lose sleep at night?We get it. In this episode, Neil is joined by Rick Lau & Shaida Rabie from Clinic Accelerator. We'll teach you...How to use social media to hireA secret way to use Google to hire & beat Indeed / ZiprecruiterHow to make your clinicians' lifestyles part of your marketing About Our GuestsRick Lau is a healthcare entrepreneur and business coach with 20+ years o...
2024-09-3038 minThe Practice Marketing PodcastHow the PT Industry Has Changed in the Past 44 Years â And Whatâs Stayed the Same w/ John Repsher, PTWhat's changed in the PT industry in the past 50 years? What's stayed the same?In this podcast episode, Neil interviews John Repsher, PT -- owner of Repsher Physical Therapy and a PT for 50+ years. They'll cover big changes in the PT industry, like...Hiring, student debt, and insurance reimbursementsHow relationships with doctors have changed over the decadesHow orthopedic surgery has improved You don't want to miss these words of wisdom!
2024-09-0935 minThe Practice Marketing PodcastThe Pros and Cons of Acquiring a Practice w/ James Casady, MPTAre you thinking about selling your practice? Or maybe even acquiring another? In this week's episode James Casady of Platinum PT talks with Neil about his experience acquiring and selling practices, and the challenges that come along with it.Listen along and be sure to Subscribe so you don't miss out on future episodes!
2024-08-1250 minThe Practice Marketing Podcast3 Tips to Be An Effective Clinic Marketing Coordinator w/ Blake WillisAre you a marketing coordinator who wants to attract new patients & succeed at your job? Then this podcast is for you! Neil interviews Practice Promotions Account Executive and former Marketing Coordinator Blake Willis. He'âll share his tips on how Clinic Marketing Coordinators can...Boost doctor referralsStand out from the crowd of pharmaceutical repsTrack the metrics that matterSo if YOU are a Marketing Coordinator or if youâre thinking about HIRING a Marketing Coordinator, listen to this podcast all the way through!Â
2024-07-2241 minThe Practice Marketing PodcastTop 5 Summer Marketing Ideas for Physical Therapists, Chiropractors, and SurgeonsDo you struggle with LOW patient volume in the summer?You don't have to! Listen to this podcast to learn 5 great summer marketing ideas, which will help PTs, Chiros, and Surgeons BOOST their patient volume. Neil will share how to...Leverage your customer / patient listBe topicalBe socialCreate an irresistible summer offerLeverage digital advertising for boosts
2024-07-1510 minThe Practice Marketing PodcastHow to Use Google Ads to Grow Your Business w/ Colin Sisco, DPTDo you want to GROW your business? Google Ads are the #1 way to boost your patient volume. This week, Neil talks to Colin Sisco: a physical therapist, owner of Kaizen Physical Therapy in Seattle, and a 4-year Practice Promotions client!Since starting with Practice Promotions' Google Ads PRO System in 2020, Kaizen PTâs Google Ads have generated over 1000 conversions online, which translates to hundreds of extra patients in the clinic! In this podcast, Colin will share...How Google Ads bring 15 - 20 new patients every monthWhy owners should NOT run their own adsThe impact of Goo...
2024-07-0843 minThe Practice Marketing PodcastDon't Be Boring! Build An Unforgettable Clinic Brand w/ McKenna DanceIs your clinic brand STRONG? Or is it...forgettable?In this week's episode, Neil interviews McKenna Dance, the Director of the Patient Engagement Team here at Practice Promotions. They'll talk about...What is branding vs marketing? Why is âbrandingâ important to a medical clinic?How can a clinic create an UNFORGETTABLE brand?Plus, McKenna will share how our clients Elliott Physical Therapy and Foundation Physiotherapy have built strong, unforgettable brands in their communities.Â
2024-06-1744 minThe Practice Marketing Podcast3 Tips to Stop Treating 40 Hours a WeekDo patients only want to see YOU? Do you struggle to hand patients off without feeling impersonal? Do your staff run YOU, instead of you running your staff?Most practice owners stay small because they can't control their staff or systems.But you -- yes, YOU -- don't have to be that way. In this podcast, Neil will draw from his own 20+ years in business ownership to teach you how to stop treating 40 hours a week. You have the power to take back control of your time and your business. Let's dive in.Â
2024-06-1025 minThe Practice Marketing Podcast10x Your Clinic's Efficiency & Profitability w/ Mike Dwyer from Prompt EMRIs inefficiency CRIPPLING your practice? In this podcast episode, CEO Neil Trickett interviews Mike Dwyer from Prompt EMR. You'll learn...Top 5 things that makes practices inefficientWhat is crippling your profit ratio1 simple step you can take to build your clinic's efficiency and profitability You don't want to miss this episode!Plus, check out Prompt EMR at promptemr.com.
2024-06-0339 minThe Practice Marketing PodcastBuild Your Practice to Sell At Maximum Value & What Buyers Are Looking For w/ Amit Gaglani, PTDo you want to SELL your practice down the road?Then you need to start building value in your business NOW. On this podcast episode, Neil interviews Amit Gaglani, PT, on how to sell your practice at maximum value and what buyers are looking for. For 18 years, Amit Gaglani ran Arrow Physical Therapy in New Jersey. He grew Arrowâs revenue to 7 digit figure by scaling operations, nurturing strong referral relationships and creating a management team. Arrow won Outstanding Business of the Year, Top 5 Best Physical Therapy Practices in 2010 and other state, local awards. Profit...
2024-05-2044 minThe Practice Marketing PodcastSocial Media Secrets to Grow Your Practice & Attract Gen Z w/ Rick Lau & Shaida RabieDo you struggle to come up with social media ideas for your clinic?That struggles stops now! In today's podcast, Neil interviews Rick Lau and Shaida Rabie from Clinic Accelerator, on how to use social media to grow your business! Rick has grow and exited over 127 clinics.You'll learn how to...Boost patient referralsAttract Gen Z Grow your practice Learn more about Clinic Accelerator here: https://clinicaccelerator.com/Don't forget to follow Rick Lau on Instagram at @thericklauÂ
2024-05-1348 minThe Practice Marketing PodcastCreate a Great Patient Experience w/ David LottDo you want to create an experience patients LOVE?David Lott is a master at creating a WOW patient experience â and then including that in his marketing. If you doubt how much his patients love Lott PT, just check out their 800 online reviews! In this podcast, David & host Neil Trickett will teach you how to...Capture the patient experience with photosGet more Google ReviewsShow why your practice is different!
2024-05-061h 01The Practice Marketing PodcastAutomating Patient Referrals to Your Medical Practice w/ Jamey SchrierDo you want MORE word-of-mouth patient referrals? A few years ago, Neil interviewed Jamey Schrier from Practice Freedom U. He gave an AMAZING talk on how to automate patient referrals for your practice. You'll learn...Simple actions to take each month to boost referralsHow to get your team on boardHow to make patients WANT to refer to youThis webinar continues to be one of our most useful and most-watched videos online, so I wanted to share it with you all on the podcast. Jamey talks about getting referrals for a physical therapy busi...
2024-04-2248 minThe Practice Marketing PodcastThe Basic Triangle of Economic Freedom For Practice Owners (Acquire, Control, Expand) w/ Eric MillerDo you make a lot of money...but after paying your expenses, it seems like there's not much left?Then you have a problem with "Control". In this podcast, Neil talks to Eric Miller from Econologics Financial Advisors about the basic triangle of economic freedom for practice owners: acquire, control, and expand.Eric will also share some wisdom on saving for taxes, expanding profit in your business, and getting a 5x return on what you're making now.To get more advice from Eric, visit his website at https://econologicsfinancialadvisors.c...
2024-04-0145 minThe Financial Beast Podcast for Practice OwnersThe Hidden Checklist Secret to Skyrocket Your Practice with Host, Eric Miller & Guest, Neil TrickettUnlock the secrets that elite practice owners know and take back CONTROL of your financial future! Eric Miller and Neil Trickett unveil the hidden checklist secret that could skyrocket your practice to new heights. If you've ever felt overwhelmed by the unpredictable waves of the financial world, especially amidst recessions, it's time to arm yourself with knowledge that empowers you to not just survive but THRIVE.
Discover how to maximize the value of your practice, build personal wealth, and secure financial freedom. This isn't just about making more money; it's about transforming your approach to your practice...
2024-03-2942 minThe Practice Marketing PodcastThe Surprising Impact of Print Newsletters on My PracticeDo you think that if you just do good work, people will come to you?The tough news is...they WON'T. You have to reach out to them.In this episode, Neil interviews longtime Practice Promotions client Rich Albanese. Rich is PT, business owner, and active member of his community in New Brighton, Pennsylvania. In this podcast you'll learn...Rich's biggest mistake as a practice owner How he took his schedule from "always fluctuating" to "consistent"The surprising impact of patient newsletters on his business
2024-03-2536 minThe Practice Marketing Podcast8 Ways Your Website Content is Turning Patients OffDo patients land on your websites and think "WOW" or do they think...YIKES?Lots of practice owners are turning patients off with their website, and they don't even know it! That's why in this episode, Neil talks with Matt Goodemote, physical therapist and director of the copywriting team here at Practice Promotions, about writing for your website! You'll learn...What "copywriting" is & why you can do it!How to accurately describe what you do...while not scaring patients away!How to show empathy & authority
2024-03-0437 minThe Practice Marketing PodcastTired of Patient Cancellations and Drop-Offs? Hereâs How to Fix Them⌠w/ Dee BillsDo patient cancellations drive you crazy? Today, Neil interviews Dee Bills, the founder of Front Office GURU and the creator of The Front Office Training Academy, to talk about how to build a winning front desk team.Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.Now, she helps private practice owners build a WINNING front desk teamâŚand crucially, stop losing MONEY from your front desk!Learn more about the Front Office Guru here: https://www.frontofficeguru.com...
2024-02-2644 minThe Practice Marketing PodcastGet New Patients From Google Reviews & Online SearchesDo you want some FAST and EASY way to improve your Google rank?Then look no further. In this podcast episode, Neil will discuss...Simple tweaks to your Google Business Profile that will attract more calls -- like adding pictures, answering the Q&A, and creating your own postsHow to get more Google ReviewsHow often you need to update your websiteView Neil's slides here: https://docs.google.com/presentation/d/1sJTv5eKXyxt6AJ6tyaVwm3hjcXb8rhEJ-0G_554w5mw/edit?usp=sharing
2024-02-181h 02The Practice Marketing Podcast3 SEO Hacks for Medical Practice OwnersAre you LOSING the battle for Google?The lower your Google rank, the fewer new patients you get. It's that simple. But today, Neil will share 3 SEO hacks that will get you to...Optimize your website Rank on Page 1 on google Get more new patientsIf you want the details...Neil will walk you through the SEO Trinity -- the strategy we use at Practice Promotions to help hundreds of clinic owners get more new patients online. The 3 parts of the SEO Trinity are...Optimizing your websiteBuilding an online business profile on Go...
2024-01-2920 minThe Practice Marketing PodcastHow to Market Your Sports Medicine + Physio Practice w/ Julie HolmesDo you need new patients NOW? In this episode, Neil talks to Julie Holmes about how to market a multi-disciplinary practice! You'll learn...What marketing tactics work best for sports medicine, physiotherapy, and chiropractic care The pros and cons of being a multi-disciplinary practiceSimple tips to boost your marketing resultsAbout Our GuestJulie Holmes has been the Clinic Director of Peak to Shore Physiotherapy & Sports Medicine since 2015! Peak to Shore is a successful Practice Promotions client. Peak to Shore is a 3-location practice in Ontario. Itâs uniq...
2024-01-2235 minThe Practice Marketing PodcastTop 3 Clinic Marketing Tips for the New Year [Christmas Special]Merry Christmas! Do you want to improve your practice in 2024? The #1 thing you need to do is attract patients online. In this short episode, our CEO Neil Trickett will give you concrete tips on how to...Get to the top of GoogleGet MORE Google reviewsCombat patient drop off by evaluating your patient experienceÂ
2023-12-2510 min
Private Practice Owners ClubProfit & Freedom - Nathan Shields' Guest Appearance On Practice Marketing Power Hour Podcast With Neil Trickett (audio)Being a physical therapist to owning your own practice requires a huge mindset shift. You are no longer a PT; you are a business owner who happens to also be a physical therapist. When you are not clear on these boundaries, it can be so easy to chain yourself within the business and burn out. In this episode of the Physical Therapy Owners Club, our very own Nathan Shields sits opposite Neil Trickett of Practice Promotions as a guest on the Practice Marketing Power Hour podcast. He discusses with Neil what it takes to achieve Profit and Freedom in...
2023-12-1250 minThe Practice Marketing PodcastGain Profit & Freedom In Your Practice in 2024Is your practice giving you the FREEDOM you dreamed of? Or does it feel more like a trap?In this podcast episode, Neil interviews Nathan Shields, Founder of PT Owner's Club. You'll learn...How to regain freedom in your clinic1 simple step to make yourself more profitable in 2024 The simple systems you need to build so your clinic runs itself About Nathan ShieldsNathan Shields knows that owning a PT clinic is hard work. During his career, he has owned, grown, and sold four different PT clinics for seven figures. Th...
2023-11-1355 minThe Practice Marketing PodcastAre Patients Not Completing Their Plan-of-Care?20% of patients drop out of therapy during the first 3 VISITS. That's not okay. To make matters worse, 70% of patients don't fulfill their authorized visits!This week, Neil interviews Vikram Sethuraman, CEO of PT Wired, to see how we as Practice Owners can get patients to complete their plan of care.You don't want to miss this episode! About Vikram Vikram is the Founder and CEO of PT Wired. PT Wired creates a branded app for your clinic, so that itâs easy toâŚRemind patients to c...
2023-10-3036 minThe Practice Marketing PodcastThe Secrets of Patient Marketing for Referrals and ReactivationYour past patient list is a GOLD MINE -- and in this episode, Neil & successful PT Owner Billy Beaudreau will teach you how to mine that gold! We'll go over...How to grow your customer list How to reactivate past patients with email The power of print mail in increasing referrals!About Our GuestBilly Beaudreau, PT, DPT, OCS, MTC, FAAOMPT is the Owner of Comprehensive Physical Therapy! He is also a Practice Promotions client. Billy is one of the few Physical Therapists in the New Orleans area to have...
2023-08-1436 minThe Practice Marketing PodcastHow to Market to Patients With EmailHow can you use EMAIL to bring past patients back into the clinic?Neil interviews Practice Promotions client, Kelsey Anderson of Rising Sun Physical Therapy in San Francisco, CA! She'll give detailed recommendations on...Email subject lines that WORK to bring in past patients!The types of email campaigns that Kelsey runs Other email tips & tricks that any PT, Rehab, or Chiro clinic can use!You don't want to miss this one!
2023-07-3139 minThe Practice Marketing PodcastGrow Your Business With Positivity with Dr. Michael NulaHow can Practice Owners regain the JOY of owning a business? That's what Neil discusses with Dr. Michael Nula, Founder and Executive Director of Nula Training SystemsÂŽ! He'll teach you how to...Build systems in your practice that allow you to work SMARTER, not HARDERTrain your teamRegain the joy & freedom you dreamed of when you started your businessÂ
2023-07-1742 minThe Practice Marketing PodcastMaximize Profits, Minimize Hours, and Enjoy Your Life with Jamey Schrier, PTAre you PT Owner who is stressed? Overwhelmed? Maybe even struggling financially?This week, Neil interviews Jamey Schrier, who will share advice on how PTs can TREAT LESS, EARN MORE, and enjoy your life! He has helped hundreds of PT owners get out of the day to day grind, trading time for money, and build a real business that runs whether youâre there or not.Â
2023-06-191h 00The Practice Marketing PodcastThe Power of Print Marketing for PTsIt's 2023. Why are the most successful clinics using DIRECT MAIL to fill their schedules? In this episode, Neil interviews Dr. Tony Cere and Susan Martin of Kinetix PT to learn how they've seen SUCCESS with print marketing!
2023-06-0542 minThe Practice Marketing PodcastTransform From a PT to a Leader with Neil & Amy TrickettHow do you transform from a PT to a leader? In this special episode, we flip the mic around and interview the Co-Owners of Practice Promotions, Neil and Amy Trickett. They'll discuss...The biggest difference between being a PT vs a business owner How to successfully run a business as a husband / wife teamWhat happened when a doctor stopped referring (and killed 50% of their referrals)
2023-05-2252 minThe Practice Marketing PodcastMaximizing Your Practice Profit with Eric Miller from Econologics Financial AdvisorsAre you suffering from financial stress?This week, Neil sits down with Eric Miller, Owner / CFO of Econologics Financial Advisors. Eric will share some create tips on how to...Create a profitable businessProsper despite the toxic healthcare economyProtect your assets...and more!
2023-05-0841 minThe Practice Marketing PodcastHow to Get the Most Results and $$ From Your Billing with Matt Slimming, PT, DPTAre low reimbursements KILLING your practice? In this episode, Neil interviews Practice Promotions customer & billing expert Matt Slimming, PT, DPT. He'll teach you...How to increase gross revenue by up to 40% with improved billing! The #1 mistake to avoid The 4 key areas to focus on when it comes to billing and getting every cent you deserveMatt Slimming is the CEO of PT Pilot Billing and RCM and STAR Physical Therapy!Watch the episode here: https://youtu.be/ksIi2j9T9aI
2023-04-2456 minThe Practice Marketing Podcast5 Ideas to Overcome the Slow Summer MonthsIf you want your clinic full in JULY, you have to start marketing in April! In this webinar recording, PT marketing expert Neil Trickett will teach you want you can do NOW to make sure you have full schedules in June, July, and August.Watch the full webinar here: https://practicepromotions.net/slow-summer-months-replay/
2023-04-1045 minThe Practice Marketing PodcastAdding Additional Streams of Revenue to Your PracticeDoes it feel like inflation is eating up all the profit you make in your practice? Are you frustrated because insurance companies keep cutting their reimbursements? Or are you struggling to hire because new PTs expect sky-high salaries?We get it. These days, a lot of PTs are wondering if their practice will even survive the next year â let alone grow or expand!But youâre not alone. There are lots of PTs who have figured out ways to increase revenue and profit in their practices. You just have to get a little creative. T...
2023-03-0640 minThe Practice Marketing PodcastWill the PT Industry Survive in 2023? with Heidi Jannenga from WebPTWill the physical therapy industry survive?To answer that question, Practice Promotions CEO Neil Trickett interviewed Heidi Jannenga, co-founder of both WebPT and Rizing Tide, to find out.
2023-01-0252 minThe Practice Marketing PodcastFacebook Ads...Are They Worth It? with Chad MaddenAre Facebook Ads worth it?In this episode from the PT Marketing Summit, Neil talks to Chad Madden of Breakthrough on how to create, launch, and fine-tune Facebook Ads for your practice.Â
2022-11-1039 minThe Practice Marketing PodcastConvert More Patients for Less $$ With Your WebsiteMost websites only convert 2-3% of visitors into patients...and to be brutally honest, if you're like most PTs, right now your site is probably converting much less.But imagine if you could convert 5, 10, 15% of visitors into patients -- without spending a dime on advertising! In this podcast, Neil will teach you how to turn your website into a patient-generating machine.
2022-09-2046 minThe Practice Marketing PodcastHow to Get More New Patients Using GoogleTired of the empty spots in your therapists' schedules? In this recorded webinar, Neil will teach you how to fill your therapists' calendars with new patients from Google. You'll learn...How to dominate Page 1 of GoogleSimple changes every practice owner can make to improve your SEO, or search engine optimizationHow to get discovered by thousands more people online with the power of Google Ads With the Google tips & tricks you learn in this webinar, you can turn your practice into a new patient machine!
2022-09-1328 minThe Practice Marketing PodcastIgnoring Patient Engagement and Retention Will Cost You BIG in 2022âAny time youâre starting a practice, the first thing you need to focus on is patient experience.âThis week, CEO of Practice Promotions Neil Trickett interviews Vikram Sethuraman, Founder & CEO of PT Wired. They are talking about how to improve your patient experience.Why patient dropout is a MASSIVE problemâŚand what you can do to solve itHow a mobile app will build your brand âusing your logo and your nameWhy PT owners should focus on patient experience AND customer acquisitionTo check out the PT Wired custom mobile app, visit https://practicepromotions.net/app.Â
2022-02-1433 minThe Practice Marketing PodcastHow to Empower Your Staff & Get More Referrals with Colin Sisco, DPTFeel like you're the only one who's thinking about the business? In this episode, Neil talks with Colin Sisco, Owner of Kaizen PT in Seattle, WA, about how to empower your staff and turn your PTs into marketers.  âPTs are generally afraid of the word marketing or the idea of selling themselves. There seems to be this thought of: I want to get paid, but Iâd gladly give my services away for free."You'll learn... The #1 advantage of buying a practice vs starting from scratchHow to explain "direct access" to patientsHow to keep in touc...
2022-01-3142 minThe Practice Marketing Podcast25 New Patient Leads from Google Ads in 30 Days with Dr. Andy Sotirokos, PT"We've always had a direct-to-consumer mentality in our practice." In this podcast episode, Neil interviews Dr. Andy Sotirokos, COO of Solutions Physical Therapy & Sports Medicine in Alexandria, VA. Their wide-ranging conversation covers...Why frequent Google Reviews are CRUCIAL How to use Google Ads to drive patients to your doorThe danger of relying on physician referrals Check out Solutions Physical Therapy's website here:https://solutionsphysicaltherapy.com/
2021-12-2242 minThe Practice Marketing PodcastHow to Add Cash Pay Services to Your Practice | With James Pumarada, PTIs it WRONG to market to past patients? "I hope I never see you again" and other things PTs should NEVER say! In this episode, Neil interviews James Pumarada, Owner & PT at Complete Physical Rehabilitation, to learn...How to leverage your past patient list and increase referralsHow to start a cash-pay section of your business What happened when James stopped direct-mailing his patient list for a monthVisit Complete Physical Therapy's AMAZING website at: https://cprnj.com/about/our-practice/
2021-11-2244 minThe Practice Marketing Podcast5x Physician Referrals in 3 Months with Mitch Bell of Madden PTâWeâve tripled our quarterly physician referrals. And the only new thing weâve implemented is the new look to our physician letters.â  This week, Neil interviews Mitch Bell, Marketing Director of Madden & Gilbert PT. You'll learn...The secret to effective physician marketingHow marketing systems FREED UP Chad Madden to co-found Breakthrough Marketing The first marketing hire EVERY PT owner should make Check out Madden & Gilbert PT's new site here: https://maddengilbertphysicaltherapy.com/Â
2021-10-1148 minThe Practice Marketing PodcastWhat's the WORST Time to Sell Your Practice? w/ Dr. Dimitrios Kostopoulos, PTWhen is the wrong time to sell your practice?What is your exit strategy?How can you increase the value of your practice?In this episode, Neil discusses all these questions with Dr. Dimitrios Kostopoulos. Dimi is a physical therapist, business owner, and mentor to so many! He is the founder of Hands-On Diagnostics Companies, and helps PTs triple the value of their practices by adding diagnostic tools like EMG Testing, MSK Ultrasound Testing, and more! Dimi will teach you how to increase the value of your practice before y...
2021-09-1339 minThe Practice Marketing PodcastStop Feeling Awkward! How to Ask for Google ReviewsGetting frequent reviews on Google, Facebook, or Yelp is one of the best ways to increase your online presence and reassure potential patients that youâre a legitimate, helpful business. Thereâs just one problem: asking for reviews can feel so awkward! In this episode, our CEO Neil Trickett will teach you...Why reviews matterHow OFTEN you need reviewsHow you and your PTS can overcome the awkwardness of asking for the reviewThe ONE question you need to ask patients in order to get a review that isnât just fluff. To access the 10-Minute...
2021-08-1140 minThe Practice Marketing PodcastHow to Work On Your Business, Not In It with Raj Suppiah, PTâYou canât be purposeful about marketing if youâre spending 40 hours a week treating patients. You have to be purposeful if you want to grow.â-- Raj Suppiah, PTIn this continuation of our conversation with Raj,  weâll find out the #1 thing that Raj says has contributed to his practiceâs success in the past 3 years. Raj Suppiah is the Co-Founder of Foundation Physiotherapy & Wellness in Toronto.You can access the 10-Minute Website Makeover mentioned in the episode here: https://practicepromotions.net/pt-workshop-training/access-website-makeover.Â
2021-07-2812 minThe Practice Marketing PodcastHow to Get Your PTs Involved in Marketing with Raj Suppiah, PTWhat if you weren't the only one working on your business? What if your PTs knew your key metrics and were working on marketing, too?In this episode, Neil talks with Raj Suppiah, Co-Founder of Foundation Physiotherapy & Wellness in Toronto, who will show us what American physical therapy clinics can learn from Canadian physiotherapy. Raj has really done a great jobâŚTurning his therapists into effective marketers through email and social media;Incorporating wellness into his practice;Being purposeful about stepping back from treating patients 40 hours a week and investing in his business. To access the...
2021-07-2134 min
Grow Your Practice PodcastMarketing to help others understand the benefits of PT with Neil Trickett from Practice PromotionsMarketing to help others understand the benefits of PT with Neil Trickett from Practice Promotions
For more free practice growth resources go to:
https://getbreakthrough.com/resources/
To learn more about Practice Promotions visit:
https://practicepromotions.net/physical-therapy-marketing/
2021-07-1652 minThe Practice Marketing PodcastHow to Diagnose & Fix Your Clinic Website's ProblemsIs your PT website scaring away new patients?In this episode, host Neil Trickett help you figure out if your PT website is broken. He'll also share 5 simple changes that will help your PT website will convert more visitors to patients. No tech-savvy needed! Access the full 10-Minute Website Makeover Workshop here: https://practicepromotions.net/pt-workshop-website-makeoverÂ
2021-07-1215 minThe Practice Marketing PodcastKeep Your Patient Volume Up in the Post-Pandemic BoomAre patients finally coming back to your practice? And is this boom sustainable?Find out when you tune in.In this episode, host Neil Trickett, PT shares the 5 little-known rules to keep uptrends going up in 2021 & avoid âpatient volume rollercoasters.â To watch the video version of this podcast, and get the slide deck, visit https://practicepromotions.net/pt-workshop-training-pandemic
2021-06-3015 min
Private Practice Owners ClubOptimal Digital Marketing Strategies Post-COVID With Neil Trickett, PT Of Practice PromotionsThe COVID-19 pandemic has pushed every one of us to adapt to this new normal and marketing strategies are no exception. In this episode, Nathan Shields interviews his long-time friend, Neil Trickett, who talks about how marketing strategies can be optimized in the post-COVID world. The CEO of Practice Promotions, Neil is a marketing expert who has worked for over 900 PT clinics across the US and Canada. Neil and Nathan take some time to discuss online visibility, SEO, web content, and other elements that PT owners should pay attention to in order to keep their funnels busy. Stick around...
2021-04-0642 minThe Practice Marketing PodcastHow To Set Your Goals To Drive Your Practice Growth" You don't learn any of this stuff in school. " This week we sit down with Peak Performance Physical Therapy's CEO Jill Marlan. Jill, like many of you, didn't learn how to run a business in PT school. However, that didn't stop her from crushing her goals to drive her practice growth.Tune in now to lear how setting the right goals with revenue, marketing, and a growth mindset get you further than anything else.
2021-02-1741 minThe Practice Marketing PodcastWhy Having A Full Marketing Strategy Is Essential To Your BusinessThis week on The PT Marketing Power Hour we talk about STRATEGY, with New York Pt & Wellness Marketing Director, Richard Bernich!For many, 2021 brings hope of putting 2020 challenges behind and looking ahead. Stabilization. Normalcy. But for PT owners, the new year also poses its own new challengesâŚMarketing wisely and having a strategy is the secret sauce to controlling your future, so learn the right strategy that will empower you to make 2021 your best year ever!Tune In Now!Â
2021-02-0545 minThe Practice Marketing PodcastIf You Don't Invest, You Don't Get Anything Back!This week we sit down with Sonia and Mark De Anda with Optimum Physiotherapies. Sonia and Mark joined Practice Promotions during the height of Covid-19. Sonia wasnât defeated by a pandemic, she saw this as an opportunity and an investment.Nearly a year later, they are back to 110% and she attributes that too:Running a âReferral Contestâ That Boosted Patient Volume.Made Sure To Regularly Post To Their Social Media Accounts.Utilized her Marketing Team In Addition to Her Own Efforts.Saw Their Subscription as a Successful Investment.Listen In Now!Â
2021-01-2137 minThe Practice Marketing Podcast1 Simple Step to Get Past Patients Back in the ClinicAre you doing enough to market to past and current patients?Patient newsletters are a vital marketing tool that helps:Draw attention to your practice and servicesCreate a high perceived value with your patients Helping your name stay top-of-mind..meaning that your services are considered first in a patientâs mind when thinking of your industry. This week on The PT Marketing Power Hour, I sit down with Empower PT of Alaska, Jacob Pollard.Jacob talks about:Leveraging Patient ListNewsletter ContentInvesting in Dire...
2021-01-1336 minThe Practice Marketing PodcastOvercoming Holiday Cancellations"I'm sorry to cancel, I just don't have the time." or "I am trying to quarantine so I can see my family for the Holidays."It's that time of year where clients are more likely to drop out or cancel their appointments. So, how can you overcome those objections and keep your patients in their line of care?This week on PT Marketing Power Hour, I sit down with Front Desk Guru, Dee Bills. Dee talks about tips your front desk can use:PreventionSchedule ControlChanging the Practice mindset
2020-12-1835 minThe Practice Marketing PodcastGet Google Reviews That Fight Off the CompetitionThis Week on The PT Marketing Power Hour, Join Ujjwal Shakya from MSR MMA & Sports Rehab speak about starting his own practice all by himself.Now he has 4 clinicians and looking to start another clinic location! Plus, learn about how he asks for online reviews!Â
2020-12-0224 minThe Practice Marketing PodcastWhy You Shouldnât Ignore Yelp Reviews with Ujjwal ShakyaThis Week on The PT Marketing Power Hour, Join Ujjwal Shakya from MSR MMA & Sports Rehab speak about starting his own practice all by himself.Now he has 4 clinicians and looking to start another clinic location! Plus, learn about how he asks for online reviews!Â
2020-11-2325 minThe Practice Marketing PodcastHelp and Hope During Covid-19đď¸ "This Is The Time To Give Patients...Help And Hope"Episode 3: This Week, Neil Sits Down With Beth Winkler At Magnolia Physical Therapy, One Of Our Longest and Dedicated Clients, To Talk About The Effects Of Covid-19 In Her Practice and How Her Practice Recovered.Make Sure To Subscribe Using âď¸#PTMarketing #PhysicalTherapy #ChoosePTÂ
2020-11-0621 minThe Practice Marketing PodcastPay Yourself First! How to Weather a Financial Crisis with Eric Miller of EconologicsDo you feel financial unstable? In this podcast, financial advisor Eric Miller will give you practical, specific advice to get your practice finances back under control. Eric has helped thousands of PT owners bring financial stability to their practice. You can connect with Eric at https://econologicsfinancialadvisors.com/
2020-10-2819 minThe Practice Marketing PodcastWhat NOT To Do in a Financial Crisis with Eric Miller of EconologicsNow is the time to be a leader.It's no secret that 2020 has been crazy. PTs took a hard hit and are still looking to recover. In our FIRST podcast episode, we sit down with one of our trusted financial advisors. Eric Miller has helped thousands of PT owners bring financial stability to their practices. He'll also teach you what NOT to do in a crisis.Â
2020-10-2115 min