Shows
The Practice Marketing PodcastAdding a Stretch Lab to Your PT Practice w/ Kevin Flaherty, PTEver looked at a Stretch Lab and thought, "Hey...I could do that!"Well...you're right! And it might be easier to start than you think.Today, Neil interviews Kevin Flaherty, PT, who recently opened Flaherty Flex alongside his Flaherty Physical Therapy. Why PTs should sell stretchingHow Flaherty Flex will pay for itself in 3 months with 1 trainer & 400 square feetWhy Kevin encourages patients & staff to create a "Wellness Budget"It's a SUPER practical episode; I know you'll learn a lot. Connect with Steve Rapposelli, who helped Kevin kickstart "Flaherty Flex": htt...2025-07-2853 min
Strata Studios#107: The Marketing Blind Spots Holding Your Clinic Back (Feat: Neil Trickett)On today’s episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Neil Trickett, PT and CEO of Practice Promotions, to unpack what real marketing looks like for therapy practice owners — and why most clinics get it wrong.They dive into:1. Why “just having a website” isn’t enough — and how to actually convert visitors into new patients2. How Neil would market a brand-new clinic in 2025 with no shortcuts — just the essentials3. The simple exercise that reveals whether your practice is attracting the right audience4. Why your Google Busines...2025-07-2233 minThe Practice Marketing Podcast🍻 A Pint With Jimmy McKay, PT🍻 This week, Neil is joined by Jimmy McKay from the PT Pintcast! This is a fun, casual chat where you're SURE to learn at least 1 valuable thing about being a PT clinic owner. Highlights...Whether or not Jimmy really drinks a pint whenever he recordsDon't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it. Find out how to succeedFind your "Ikigai" -- what you like, what you're good at, and what the world needsHow therapists can sell without feeling icky🍺 Listen to the PT Pintcast! Listen to the PT P...2025-07-0747 min
The Financial Beast Podcast for Practice OwnersThe Silent Killer of Your Practice Profits Revealed with Host, Eric Miller & Guest, Neil TrickettDownload a free copy of "How to Become a Financial Beast" by Eric Miller at www.financialbeastbook.com.
Discover "The Silent Killer of Your Practice Profits" and take back control of your financial destiny! In this episode of the Financial Beast Podcast, Eric Miller, co-owner and chief financial advisor at Econologics Financial Advisors, dives into the #1 overlooked expense draining your practice profits: lost income due to weak marketing systems. Joined by Neil Trickett, CEO of Practice Promotions and a seasoned marketing expert for physical therapy practices, you’ll learn actionable strategies to expand your business, max...2025-07-0336 min
Healthy Wealthy & SmartNeil Trickett: Unlocking Success: Marketing Strategies for Physical Therapy PracticesIn this episode of the Healthy, Wealthy and Smart podcast, host Dr. Karen Litzy welcomes Neil Trickett, a physical therapist and former private practice owner who has transitioned into a marketing guru. Neil shares his journey from being a physical therapist to leading a successful multi-seven-figure marketing agency, Practice Promotions. He discusses his passion for helping PT owners grow their businesses and achieve their desired lifestyles. The conversation highlights the importance of effective marketing strategies in the physical therapy field and provides valuable insights for clinic owners seeking to increase patient volume. Tune in to learn helpful tips on...2025-06-2640 min
Healthy Wealthy & SmartNeil Trickett: Unlocking Success: Marketing Strategies for Physical Therapy PracticesIn this episode of the Healthy, Wealthy and Smart podcast, host Dr. Karen Litzy welcomes Neil Trickett, a physical therapist and former private practice owner who has transitioned into a marketing guru. Neil shares his journey from being a physical therapist to leading a successful multi-seven-figure marketing agency, Practice Promotions. He discusses his passion for helping PT owners grow their businesses and achieve their desired lifestyles. The conversation highlights the importance of effective marketing strategies in the physical therapy field and provides valuable insights for clinic owners seeking to increase patient volume. Tune in to learn helpful tips on...2025-06-2640 minThe Practice Marketing PodcastFinancial Advice for PTs in Uncertain TimesDo tariffs, trade wars, and recession fears keep you up at night?You don't need to panic. Really. Today, Neil interviews Eric Miller, Chief Financial Advisor of Econologics. Eric will give PT owners some advice on what to do and what NOT to do during uncertain economic times. I think by the end, you’ll feel a bit more in control and optimistic about your finances.Why you shouldn't panicWhat you CAN control What you can learn from the 2008 recession and COVID-19 crises📈 About Eric Miller Eric Mi...2025-06-2345 minThe Practice Marketing PodcastStop Trading Time For Money w/ Greg Todd, PTAll that you, your staff, & your PTs want to do is WIN. So how do you make that possible?In this episode, Neil talks with Greg Todd, PT about...How to set up your PT clinic so your PTs can win (get more time, and more money)Greg's revenue share model, in which some staff are "intrapreneurs" invested in the businessHow entrepreneurship saved Greg's marriage0% discharge -- why Greg doesn't believe in discharge, and why 40-50% of your patients should be joining your clinic's membership About Greg Todd, PTGreg Todd i...2025-06-1644 minThe Practice Marketing PodcastThe Practice Market2Hire Success ChecklistDoes hiring a physical therapist feel IMPOSSIBLE? It doesn’t have to! In today's short podcast with CEO of Practice Promotions Neil Trickett, PT, you can follow these 5 tips to attract top talent effortlessly, streamline your hiring process, and build a high-performing team for long-term success!Enhance online discoverability & job visiblity Leverage Market2Hire for targeted recruitmentStreamline the interview processImprove candidate onboardingRetain & develop top talentYou don't want to miss this!Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at M...2025-06-0909 minThe Practice Marketing PodcastCreate a Hybrid Insurance + Cash PT Practice w/ Trilogy PT & Medically Oriented GymDo you want to create a hybrid insurance & cash PT practice?In 2025, moving towards a hybrid practice isn't an option -- it's a necessity.Today, Neil interviews Jessica Robins, Marketing Liaison, and Sara Samland, COO. They’re part of the team behind Trilogy Physical Therapy and Medically Oriented Gym, a fast-growing practice with six locations across Western New York.They’re combining expert care with fitness through their Medically Oriented Gym model—and getting big results.If you’re looking to grow your practice, this one’s packed with real-world strategies. We’ll dive...2025-06-0238 minThe Practice Marketing PodcastDude, Take a Risk -- Growing a 10+ Location PT PracticeDream of having 10+ clinics? Want to grow your clinic to a multi-location brand?Today, Neil interviews Bret Fairbanks, DPT, who has grown Pacific Pro PT to 14 locations across California and Tennessee. You'll learn...How to manage marketing across 10+ locationsWhat to do yourself vs what to hire outAdvice when opening location #2 or #3Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net. 2025-05-2655 min
Private Practice Owners ClubThe Market2Grow Strategy With Neil Trickett Of Practice PromotionsFeeling stuck trying to grow your practice? Discover how smarter marketing can drive more patients, better hires, and bigger profits without sacrificing your time or freedom.In this episode of the Private Practice Owners Club Podcast, Adam Robin welcomes Neil Trickett, CEO and Founder of Practice Promotions. With over two decades of experience as a PT, practice owner, and marketing expert, Neil shares the proven strategies that help clinics thrive in any market. Together, they explore how marketing isn’t just about getting patients, but about growing your entire business....2025-05-2043 minThe Practice Marketing PodcastTop Social Media Trends for PTs Clinics in 2025Do you struggle to come up with ideas for social media posts? Feel like you post all the time, but your clinic’s followers never seem to grow?Today, Neil interviews McKenna Dance, who has helped over 200 Practice Promotions clients grow their brands with print & social media marketing. You’ll learn…Top 3 trends in PT social media: bite-sized videos, local visibility, and showing patient storiesWhich channel to use: Facebook vs Instagram vs TikTokKey metrics to track 2025-05-1946 min
Grow Your Practice PodcastThe Top 10%: What Thriving PT Clinics Do Differently with Neil TrickettIn this episode of the Grow Your Practice podcast, Chad Madden sits down with Neil Trickett—former private practice owner and founder of Practice Promotions—to uncover what the top 10% of physical therapy clinics are doing to thrive in today’s competitive healthcare market. Neil shares his journey from running a seven-figure clinic to building one of the industry’s leading marketing agencies. Together, they dive deep into the common traps practice owners fall into, how to stabilize patient flow, and why marketing is the engine that drives everything from hiring to profitability. You’ll walk away with actionable strategies...2025-05-1336 minThe Practice Marketing PodcastMy 3 Biggest Mistakes as a PT OwnerDid you know that Neil owned his own PT practice in Florida for 8 years? In this special episode, Neil reflects back to when he was a 26-year-old new business owner, the biggest mistakes he made, and what he learned from them. Those big mistakes are...Assuming patients will just come in the door on their ownHiring the wrong peopleNot being proficient in finance Ever felt the same? Get even MORE practical advice when you claim your free Market2Grow book; details below...📚 Claim Your Free Market2Grow Book...2025-05-1209 minThe Practice Marketing PodcastAdvice From the CEO of a $75 Million Physical Therapy ClinicWhat does every CEO of a PT clinic need to know?In this podcast, you'll get to hear from a $75 million PT CEO.Neil interviews Steve Anderson, DPT. Steve is the former CEO of Therapeutic Associates, and built that to a $75 Million dollar physical therapy practice with more than 80 outpatient clinics in Washington, Oregon and Idaho. Steve was the CEO for 19 years, from 1998 to 2016 – and, in total, worked at Therapeutic Associates for 37 years!He also served as the President of The Private Practice Section of APTA for 6 years between 2002 and 2008. Today, Ste...2025-04-2845 minThe Practice Marketing PodcastIs Your PT Clinic #1 On Google?This week, we're playing a webinar that Neil gave in March on how to attract more new patients on Google! On the podcast, you'll learn...How you can optimize your Google Business Profile to attract new patientsHow much $$ you should spend on Google Ads each monthIdeal patient acquisition cost Want to find out if you're #1 on Google in your city?Request a PT Marketing Master Strategy Call! On the call, one of our PT marketing experts will analyze your current marketing efforts & give you a custom growth plan...2025-04-1445 minThe Practice Marketing PodcastFrom PT Intern to Multi-Location CEOWhere did you start YOUR journey as a PT Owner? How have you grown?Today, Adam Schoenberg, PT shares his journey from intern, to a physical therapist, to the CEO and Owner of Atlas Physical Therapy & Sports Medicine, which is now a 4-location physical therapy practice in Saint Augustine, Florida. Adam has been involved in all facets of the business, from patient care, to management, to ownership. Today, he’ll share about his journey and what he’s learned about leadership, private practice growth, and ownership. You'll learn...Mindset shifts he had...2025-04-0751 minThe Practice Marketing PodcastHow to Put Out Admin FIRES in Your PT Business w/ Brian Gallagher, PTWhat is hurting most in your PT business? Is your front desk struggling to meet the standards you expect? Or are you full of patients...but don't seem to be making any money?Today Neil interviews Brian Gallagher, PT. He’s a physical therapist by training, but since 2006 he’s been running MEG Business Management! MEG provides virtual training systems and coaching to PT Owners, so that YOU can reach the top 10% of practice owners.Today, Brian is going to talk about something really practical – how to put out daily administrative fires in your busine...2025-03-3152 min
Physical Therapy Private Practice: Secrets of the Top 10%Ep.363: Physical Therapy Marketing That Works w/ Neil Trickett, PTWant more patients and profit without burning out? This week, Brian Gallagher interviews Neil Trickett, PT and CEO of Practice Promotions, to talk all things physical therapy marketing—what’s working in 2025 and how to avoid the common traps practice owners fall into. Neil shares how over 1,200 clinics are using smarter marketing systems to scale their practice, grow revenue, and stand out online—without relying on doctor drop-offs. You’ll learn… • The 3 must-haves for marketing success • Why your website is your #1 conversion tool • How to stand out in your local market...2025-03-2650 minThe Practice Marketing PodcastRunning On Empty? 40 Minutes With PT Business Coach Dr. Adam RobinFeel like you're running on empty? Want to grow your PT business...but don't know how to reach the next level?Today, Neil interviews Dr. Adam Robin. Adam is the CEO of Southern Physical Therapy & Pediatric Clinic – a successful, 3-location practice in Picayune, Mississippi.Adam is also a Business Coach with the Private Practice Owner’s Club. He helps practice owners build a business that supports the life they REALLY want – and today, he’s going to walk us through some of the most COMMON struggles he hears from PT Owners he coaches. You'll le...2025-03-2440 minThe Practice Marketing PodcastTop Innovations in EMRs in 2025Are there GAPS in your schedules?The problem might be your EMR. This week, Neil talks to Mike Dwyer, the co-founder of Prompt EMR. Prompt is a software solution that empowers PT Owners to be more effective with their management and care delivery. Prompt has seen fantastic growth and has helped several thousands of clinics to become more EFFICIENT and more profitable. Want to learn more about Prompt? Book a demo here: https://www.promptemr.com/demoLearn what the top 10% of PT clinics do to THRIVE by...2025-03-1038 minThe Practice Marketing PodcastThink Outside the Normal Treatment Box w/ Tim Weyant, PTDo you want HIGHER paying patients? Then you may need to think outside the box!Today, Neil talks to his longtime friend Tim Weyant. Tim is a Physical Therapist and the owner of Aspen Rehab, a successful PT practice in Coral Springs, Florida. He is also the founder of Aspen After Surgery, which is a program that provides non-surgical treatment for patients with complications after plastic surgery, especially for people with breast implant complications.Today, he’ll share about how PTs can think outside the box in a way that generates more rev...2025-03-0352 minThe Practice Marketing PodcastAdding Wellness Programs to Your PT Practice w/ Christi Riley, DPTWant to add a cash-based membership program to your PT clinic?You CAN! This week, Neil interviews Christi Riley, DPT, Owner of Kintsugi Physical Therapy in the Normandy Park, Washington. You'll learn...Who should run your yoga, pilates, or massage membership programs (hint: it's not you)Why your clinic name may be more important than you thinkWhy treating a patient as a WHOLE person is so importantGet the Market2Grow™ Strategy: Watch on YouTube .Learn how the top 10% of PT clinics GROW, HIRE, and PROFIT in their practices.2025-02-2445 minThe Practice Marketing PodcastTime Management for Practice Owners w/ Jamey Schrier, PTRunning a physical therapy practice is no small feat. You're not just a clinician providing patient care; you're also a business owner responsible for marketing, operations, finances, and a team of employees. Balancing these dual roles can often feel like a juggling act, leaving you overwhelmed and stretched thin.That's why this week Neil interviews Jamey Schrier, PT from Practice Freedom U. Jamey will share times on how PT owners can manage their time, including...Define your prioritiesEmbrace the power of time blockingDelegate and automateSet boundaries and protect your timeRegularly review & adjustFocus on personal g...2025-02-171h 00The Practice Marketing PodcastMarketing to Student Athletes w/ Jan Schorpion, DPTHow can YOU market to student athletes year-round?This week, Neil interview Jan Schorpion, Physical Therapist and the owner of St. Pete Physical Therapy, a stunning and successful practice in beautiful St Petersburg, Florida.Jan will share how to market to coaches, students, and parents, and why he LOVES working with athletes. Visit St. Pete Physical Therapy's website here: https://stpetept.com/Other Resources on Marketing to Student AthletesBlog - Game Plan: 5 Ways to Win at Sports Medicine Marketing Podcast...2025-02-1047 minThe Practice Marketing PodcastPT & Psychotherapy Under One Roof? w / Chloe Tudor, RMTEver considered adding mental health services to your practice? It may make more sense than you think! This week, Neil has a fantastic talk with Chloe Tudor, RMT and Co-Owner of For Health's Sake, a 3-location multidisciplinary practice in Ontario. She'll share about...How mental health + PT work togetherWhy patients like holistic careWhy mental health generates more revenue than PTHer incredible success with Google Ads...and why Practice Promotions has given her confidence as a business owner Don't miss this great episode!About Chloe Tudor, RMTChloe Tudor is a...2025-01-2740 minThe Practice Marketing PodcastYour 2025 Digital Marketing Plan for PTs & ChirosOn this webinar recording, Neil unpacks "Your 2025 Digital Marketing Plan" and what you need to do to MAXIMIZE your new patients online in your Physical Therapy or Chiropractic business going into the New Year.Love the recording, but want Neil to answer your questions live? Join us live!We are hosting this LIVE webinar again on Tuesday January 14th, 1pm Eastern! Click here to register now: https://access.practicepromotions.net/plan2025WHO IS THIS FOR?✅ Growth-minded PT & Chiropractic Owners with ✅ 2+ Prov...2025-01-0651 minThe Practice Marketing PodcastTop Trends in PT and Chiro Marketing for 2025Don't get left behind! In this podcast, Neil shares on upcoming trends in practice marketing for 2025. Listen to learn about...Marketing to hire - how to win the battle for top talentGoogle vs Facebook advertising -- which one is the best for private practices? AI for PT and Chiro marketingUsing data to make the right marketing decisions - website tracking, call tracking, and making sure Google Analytics is HIPAA-compliantRequest a "Marketing Master" Strategy Call: https://access.practicepromotions.net/strategy-call2024-12-2324 minThe Practice Marketing PodcastHiring Just Got Easier! Introducing Market2HireDo you struggle to hire PTs, Chiros, and front desk people? Feel like you're LOSING the battle for talent?Your hiring headache ends now. At Practice Promotions, we've developed a custom way to get your job postings ranking ABOVE ZipRecruiter and Indeed...at a FRACTION of the cost! Watch Market2Hire video demo now: https://neil-4.wistia.com/medias/gj6e9ft7cs2024-12-0209 minThe Practice Marketing PodcastIncrease Revenue & See More Patients With AI w/ Mansoor Ahmed, Wiz EligibilityHow can YOUR practice use AI?Well, there may be things you can automate to take the load off your front desk. In this podcast, Neil interviews serial entrepreneur Mansoor Ahmed from Wiz Health. They discuss...How practices will be using AI 5 years from nowHow Wiz Eligibility makes scheduling easy The power of AI for documentation Want to learn more about Wiz Eligibility? Click here to watch a 1-minute video about Wiz Eligibility for your practice. 2024-11-0435 minThe Practice Marketing PodcastAttention Physical Therapists: Get New Patients From Google Reviews & Online SearchesThis week, while Neil & his team are at the APTA's Private Practice Section conference, we're re-running one of our most POPULAR podcasts of all time! In this episode, you'll learn how to...Stop feeling awkward & get more Google Reviews Hack your Google Business Profile to attract more new patients online WHY Google Reviews are so crucial in today's worldYou don't want to miss this episode! Plus, we'll see you next week with ALL NEW content!2024-10-141h 02The Practice Marketing PodcastMake PTs & Clinicians BEG To Work For You w/ Rick LauAre you struggling to hire new PTs or Chiros?Is your failure to hire crippling your business growth? Does hiring make you lose sleep at night?We get it. In this episode, Neil is joined by Rick Lau & Shaida Rabie from Clinic Accelerator. We'll teach you...How to use social media to hireA secret way to use Google to hire & beat Indeed / ZiprecruiterHow to make your clinicians' lifestyles part of your marketing About Our GuestsRick Lau is a healthcare entrepreneur and business coach with 20+ years o...2024-09-3038 minThe Practice Marketing PodcastHow the PT Industry Has Changed in the Past 44 Years – And What’s Stayed the Same w/ John Repsher, PTWhat's changed in the PT industry in the past 50 years? What's stayed the same?In this podcast episode, Neil interviews John Repsher, PT -- owner of Repsher Physical Therapy and a PT for 50+ years. They'll cover big changes in the PT industry, like...Hiring, student debt, and insurance reimbursementsHow relationships with doctors have changed over the decadesHow orthopedic surgery has improved You don't want to miss these words of wisdom!2024-09-0935 minThe Practice Marketing PodcastThe Pros and Cons of Acquiring a Practice w/ James Casady, MPTAre you thinking about selling your practice? Or maybe even acquiring another? In this week's episode James Casady of Platinum PT talks with Neil about his experience acquiring and selling practices, and the challenges that come along with it.Listen along and be sure to Subscribe so you don't miss out on future episodes!2024-08-1250 minThe Practice Marketing Podcast3 Tips to Be An Effective Clinic Marketing Coordinator w/ Blake WillisAre you a marketing coordinator who wants to attract new patients & succeed at your job? Then this podcast is for you! Neil interviews Practice Promotions Account Executive and former Marketing Coordinator Blake Willis. He'’ll share his tips on how Clinic Marketing Coordinators can...Boost doctor referralsStand out from the crowd of pharmaceutical repsTrack the metrics that matterSo if YOU are a Marketing Coordinator or if you’re thinking about HIRING a Marketing Coordinator, listen to this podcast all the way through! 2024-07-2241 minThe Practice Marketing PodcastTop 5 Summer Marketing Ideas for Physical Therapists, Chiropractors, and SurgeonsDo you struggle with LOW patient volume in the summer?You don't have to! Listen to this podcast to learn 5 great summer marketing ideas, which will help PTs, Chiros, and Surgeons BOOST their patient volume. Neil will share how to...Leverage your customer / patient listBe topicalBe socialCreate an irresistible summer offerLeverage digital advertising for boosts2024-07-1510 minThe Practice Marketing PodcastHow to Use Google Ads to Grow Your Business w/ Colin Sisco, DPTDo you want to GROW your business? Google Ads are the #1 way to boost your patient volume. This week, Neil talks to Colin Sisco: a physical therapist, owner of Kaizen Physical Therapy in Seattle, and a 4-year Practice Promotions client!Since starting with Practice Promotions' Google Ads PRO System in 2020, Kaizen PT’s Google Ads have generated over 1000 conversions online, which translates to hundreds of extra patients in the clinic! In this podcast, Colin will share...How Google Ads bring 15 - 20 new patients every monthWhy owners should NOT run their own adsThe impact of Goo...2024-07-0843 minThe Practice Marketing PodcastDon't Be Boring! Build An Unforgettable Clinic Brand w/ McKenna DanceIs your clinic brand STRONG? Or is it...forgettable?In this week's episode, Neil interviews McKenna Dance, the Director of the Patient Engagement Team here at Practice Promotions. They'll talk about...What is branding vs marketing? Why is “branding” important to a medical clinic?How can a clinic create an UNFORGETTABLE brand?Plus, McKenna will share how our clients Elliott Physical Therapy and Foundation Physiotherapy have built strong, unforgettable brands in their communities. 2024-06-1744 minThe Practice Marketing Podcast3 Tips to Stop Treating 40 Hours a WeekDo patients only want to see YOU? Do you struggle to hand patients off without feeling impersonal? Do your staff run YOU, instead of you running your staff?Most practice owners stay small because they can't control their staff or systems.But you -- yes, YOU -- don't have to be that way. In this podcast, Neil will draw from his own 20+ years in business ownership to teach you how to stop treating 40 hours a week. You have the power to take back control of your time and your business. Let's dive in. 2024-06-1025 minThe Practice Marketing Podcast10x Your Clinic's Efficiency & Profitability w/ Mike Dwyer from Prompt EMRIs inefficiency CRIPPLING your practice? In this podcast episode, CEO Neil Trickett interviews Mike Dwyer from Prompt EMR. You'll learn...Top 5 things that makes practices inefficientWhat is crippling your profit ratio1 simple step you can take to build your clinic's efficiency and profitability You don't want to miss this episode!Plus, check out Prompt EMR at promptemr.com.2024-06-0339 minThe Practice Marketing PodcastBuild Your Practice to Sell At Maximum Value & What Buyers Are Looking For w/ Amit Gaglani, PTDo you want to SELL your practice down the road?Then you need to start building value in your business NOW. On this podcast episode, Neil interviews Amit Gaglani, PT, on how to sell your practice at maximum value and what buyers are looking for. For 18 years, Amit Gaglani ran Arrow Physical Therapy in New Jersey. He grew Arrow’s revenue to 7 digit figure by scaling operations, nurturing strong referral relationships and creating a management team. Arrow won Outstanding Business of the Year, Top 5 Best Physical Therapy Practices in 2010 and other state, local awards. Profit...2024-05-2044 minThe Practice Marketing PodcastSocial Media Secrets to Grow Your Practice & Attract Gen Z w/ Rick Lau & Shaida RabieDo you struggle to come up with social media ideas for your clinic?That struggles stops now! In today's podcast, Neil interviews Rick Lau and Shaida Rabie from Clinic Accelerator, on how to use social media to grow your business! Rick has grow and exited over 127 clinics.You'll learn how to...Boost patient referralsAttract Gen Z Grow your practice Learn more about Clinic Accelerator here: https://clinicaccelerator.com/Don't forget to follow Rick Lau on Instagram at @thericklau 2024-05-1348 minThe Practice Marketing PodcastCreate a Great Patient Experience w/ David LottDo you want to create an experience patients LOVE?David Lott is a master at creating a WOW patient experience – and then including that in his marketing. If you doubt how much his patients love Lott PT, just check out their 800 online reviews! In this podcast, David & host Neil Trickett will teach you how to...Capture the patient experience with photosGet more Google ReviewsShow why your practice is different!2024-05-061h 01The Practice Marketing PodcastAutomating Patient Referrals to Your Medical Practice w/ Jamey SchrierDo you want MORE word-of-mouth patient referrals? A few years ago, Neil interviewed Jamey Schrier from Practice Freedom U. He gave an AMAZING talk on how to automate patient referrals for your practice. You'll learn...Simple actions to take each month to boost referralsHow to get your team on boardHow to make patients WANT to refer to youThis webinar continues to be one of our most useful and most-watched videos online, so I wanted to share it with you all on the podcast. Jamey talks about getting referrals for a physical therapy busi...2024-04-2248 minThe Practice Marketing PodcastThe Basic Triangle of Economic Freedom For Practice Owners (Acquire, Control, Expand) w/ Eric MillerDo you make a lot of money...but after paying your expenses, it seems like there's not much left?Then you have a problem with "Control". In this podcast, Neil talks to Eric Miller from Econologics Financial Advisors about the basic triangle of economic freedom for practice owners: acquire, control, and expand.Eric will also share some wisdom on saving for taxes, expanding profit in your business, and getting a 5x return on what you're making now.To get more advice from Eric, visit his website at https://econologicsfinancialadvisors.c...2024-04-0145 minThe Financial Beast Podcast for Practice OwnersThe Hidden Checklist Secret to Skyrocket Your Practice with Host, Eric Miller & Guest, Neil TrickettUnlock the secrets that elite practice owners know and take back CONTROL of your financial future! Eric Miller and Neil Trickett unveil the hidden checklist secret that could skyrocket your practice to new heights. If you've ever felt overwhelmed by the unpredictable waves of the financial world, especially amidst recessions, it's time to arm yourself with knowledge that empowers you to not just survive but THRIVE.
Discover how to maximize the value of your practice, build personal wealth, and secure financial freedom. This isn't just about making more money; it's about transforming your approach to your practice...2024-03-2942 minThe Practice Marketing PodcastThe Surprising Impact of Print Newsletters on My PracticeDo you think that if you just do good work, people will come to you?The tough news is...they WON'T. You have to reach out to them.In this episode, Neil interviews longtime Practice Promotions client Rich Albanese. Rich is PT, business owner, and active member of his community in New Brighton, Pennsylvania. In this podcast you'll learn...Rich's biggest mistake as a practice owner How he took his schedule from "always fluctuating" to "consistent"The surprising impact of patient newsletters on his business2024-03-2536 minThe Practice Marketing Podcast8 Ways Your Website Content is Turning Patients OffDo patients land on your websites and think "WOW" or do they think...YIKES?Lots of practice owners are turning patients off with their website, and they don't even know it! That's why in this episode, Neil talks with Matt Goodemote, physical therapist and director of the copywriting team here at Practice Promotions, about writing for your website! You'll learn...What "copywriting" is & why you can do it!How to accurately describe what you do...while not scaring patients away!How to show empathy & authority2024-03-0437 minThe Practice Marketing PodcastTired of Patient Cancellations and Drop-Offs? Here’s How to Fix Them… w/ Dee BillsDo patient cancellations drive you crazy? Today, Neil interviews Dee Bills, the founder of Front Office GURU and the creator of The Front Office Training Academy, to talk about how to build a winning front desk team.Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.Now, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk!Learn more about the Front Office Guru here: https://www.frontofficeguru.com...2024-02-2644 minThe Practice Marketing PodcastGet New Patients From Google Reviews & Online SearchesDo you want some FAST and EASY way to improve your Google rank?Then look no further. In this podcast episode, Neil will discuss...Simple tweaks to your Google Business Profile that will attract more calls -- like adding pictures, answering the Q&A, and creating your own postsHow to get more Google ReviewsHow often you need to update your websiteView Neil's slides here: https://docs.google.com/presentation/d/1sJTv5eKXyxt6AJ6tyaVwm3hjcXb8rhEJ-0G_554w5mw/edit?usp=sharing2024-02-181h 02The Practice Marketing Podcast3 SEO Hacks for Medical Practice OwnersAre you LOSING the battle for Google?The lower your Google rank, the fewer new patients you get. It's that simple. But today, Neil will share 3 SEO hacks that will get you to...Optimize your website Rank on Page 1 on google Get more new patientsIf you want the details...Neil will walk you through the SEO Trinity -- the strategy we use at Practice Promotions to help hundreds of clinic owners get more new patients online. The 3 parts of the SEO Trinity are...Optimizing your websiteBuilding an online business profile on Go...2024-01-2920 minThe Practice Marketing PodcastHow to Market Your Sports Medicine + Physio Practice w/ Julie HolmesDo you need new patients NOW? In this episode, Neil talks to Julie Holmes about how to market a multi-disciplinary practice! You'll learn...What marketing tactics work best for sports medicine, physiotherapy, and chiropractic care The pros and cons of being a multi-disciplinary practiceSimple tips to boost your marketing resultsAbout Our GuestJulie Holmes has been the Clinic Director of Peak to Shore Physiotherapy & Sports Medicine since 2015! Peak to Shore is a successful Practice Promotions client. Peak to Shore is a 3-location practice in Ontario. It’s uniq...2024-01-2235 minThe Practice Marketing PodcastTop 3 Clinic Marketing Tips for the New Year [Christmas Special]Merry Christmas! Do you want to improve your practice in 2024? The #1 thing you need to do is attract patients online. In this short episode, our CEO Neil Trickett will give you concrete tips on how to...Get to the top of GoogleGet MORE Google reviewsCombat patient drop off by evaluating your patient experience 2023-12-2510 min
Private Practice Owners ClubProfit & Freedom - Nathan Shields' Guest Appearance On Practice Marketing Power Hour Podcast With Neil Trickett (audio)Being a physical therapist to owning your own practice requires a huge mindset shift. You are no longer a PT; you are a business owner who happens to also be a physical therapist. When you are not clear on these boundaries, it can be so easy to chain yourself within the business and burn out. In this episode of the Physical Therapy Owners Club, our very own Nathan Shields sits opposite Neil Trickett of Practice Promotions as a guest on the Practice Marketing Power Hour podcast. He discusses with Neil what it takes to achieve Profit and Freedom in...2023-12-1250 minThe Practice Marketing PodcastGain Profit & Freedom In Your Practice in 2024Is your practice giving you the FREEDOM you dreamed of? Or does it feel more like a trap?In this podcast episode, Neil interviews Nathan Shields, Founder of PT Owner's Club. You'll learn...How to regain freedom in your clinic1 simple step to make yourself more profitable in 2024 The simple systems you need to build so your clinic runs itself About Nathan ShieldsNathan Shields knows that owning a PT clinic is hard work. During his career, he has owned, grown, and sold four different PT clinics for seven figures. Th...2023-11-1355 minThe Practice Marketing PodcastAre Patients Not Completing Their Plan-of-Care?20% of patients drop out of therapy during the first 3 VISITS. That's not okay. To make matters worse, 70% of patients don't fulfill their authorized visits!This week, Neil interviews Vikram Sethuraman, CEO of PT Wired, to see how we as Practice Owners can get patients to complete their plan of care.You don't want to miss this episode! About Vikram Vikram is the Founder and CEO of PT Wired. PT Wired creates a branded app for your clinic, so that it’s easy to…Remind patients to c...2023-10-3036 minThe Practice Marketing PodcastThe Secrets of Patient Marketing for Referrals and ReactivationYour past patient list is a GOLD MINE -- and in this episode, Neil & successful PT Owner Billy Beaudreau will teach you how to mine that gold! We'll go over...How to grow your customer list How to reactivate past patients with email The power of print mail in increasing referrals!About Our GuestBilly Beaudreau, PT, DPT, OCS, MTC, FAAOMPT is the Owner of Comprehensive Physical Therapy! He is also a Practice Promotions client. Billy is one of the few Physical Therapists in the New Orleans area to have...2023-08-1436 minThe Practice Marketing PodcastHow to Market to Patients With EmailHow can you use EMAIL to bring past patients back into the clinic?Neil interviews Practice Promotions client, Kelsey Anderson of Rising Sun Physical Therapy in San Francisco, CA! She'll give detailed recommendations on...Email subject lines that WORK to bring in past patients!The types of email campaigns that Kelsey runs Other email tips & tricks that any PT, Rehab, or Chiro clinic can use!You don't want to miss this one!2023-07-3139 minThe Practice Marketing PodcastGrow Your Business With Positivity with Dr. Michael NulaHow can Practice Owners regain the JOY of owning a business? That's what Neil discusses with Dr. Michael Nula, Founder and Executive Director of Nula Training Systems®! He'll teach you how to...Build systems in your practice that allow you to work SMARTER, not HARDERTrain your teamRegain the joy & freedom you dreamed of when you started your business 2023-07-1742 minThe Practice Marketing PodcastMaximize Profits, Minimize Hours, and Enjoy Your Life with Jamey Schrier, PTAre you PT Owner who is stressed? Overwhelmed? Maybe even struggling financially?This week, Neil interviews Jamey Schrier, who will share advice on how PTs can TREAT LESS, EARN MORE, and enjoy your life! He has helped hundreds of PT owners get out of the day to day grind, trading time for money, and build a real business that runs whether you’re there or not. 2023-06-191h 00The Practice Marketing PodcastThe Power of Print Marketing for PTsIt's 2023. Why are the most successful clinics using DIRECT MAIL to fill their schedules? In this episode, Neil interviews Dr. Tony Cere and Susan Martin of Kinetix PT to learn how they've seen SUCCESS with print marketing!2023-06-0542 minThe Practice Marketing PodcastTransform From a PT to a Leader with Neil & Amy TrickettHow do you transform from a PT to a leader? In this special episode, we flip the mic around and interview the Co-Owners of Practice Promotions, Neil and Amy Trickett. They'll discuss...The biggest difference between being a PT vs a business owner How to successfully run a business as a husband / wife teamWhat happened when a doctor stopped referring (and killed 50% of their referrals)2023-05-2252 minThe Practice Marketing PodcastMaximizing Your Practice Profit with Eric Miller from Econologics Financial AdvisorsAre you suffering from financial stress?This week, Neil sits down with Eric Miller, Owner / CFO of Econologics Financial Advisors. Eric will share some create tips on how to...Create a profitable businessProsper despite the toxic healthcare economyProtect your assets...and more!2023-05-0841 minThe Practice Marketing PodcastHow to Get the Most Results and $$ From Your Billing with Matt Slimming, PT, DPTAre low reimbursements KILLING your practice? In this episode, Neil interviews Practice Promotions customer & billing expert Matt Slimming, PT, DPT. He'll teach you...How to increase gross revenue by up to 40% with improved billing! The #1 mistake to avoid The 4 key areas to focus on when it comes to billing and getting every cent you deserveMatt Slimming is the CEO of PT Pilot Billing and RCM and STAR Physical Therapy!Watch the episode here: https://youtu.be/ksIi2j9T9aI2023-04-2456 minThe Practice Marketing Podcast5 Ideas to Overcome the Slow Summer MonthsIf you want your clinic full in JULY, you have to start marketing in April! In this webinar recording, PT marketing expert Neil Trickett will teach you want you can do NOW to make sure you have full schedules in June, July, and August.Watch the full webinar here: https://practicepromotions.net/slow-summer-months-replay/2023-04-1045 minThe Practice Marketing PodcastAdding Additional Streams of Revenue to Your PracticeDoes it feel like inflation is eating up all the profit you make in your practice? Are you frustrated because insurance companies keep cutting their reimbursements? Or are you struggling to hire because new PTs expect sky-high salaries?We get it. These days, a lot of PTs are wondering if their practice will even survive the next year – let alone grow or expand!But you’re not alone. There are lots of PTs who have figured out ways to increase revenue and profit in their practices. You just have to get a little creative. T...2023-03-0640 minThe Practice Marketing PodcastWill the PT Industry Survive in 2023? with Heidi Jannenga from WebPTWill the physical therapy industry survive?To answer that question, Practice Promotions CEO Neil Trickett interviewed Heidi Jannenga, co-founder of both WebPT and Rizing Tide, to find out.2023-01-0252 minThe Practice Marketing Podcast5 Phone Secrets That Made Me Millions with Rick LauWhat if you ALREADY had the volume of new patient calls you needed? In this action-packed webinar, Rick Lau from CallHero gives away 5 phone secrets that will help you convert more phone calls to paying patients. From the PT Marketing Summit in 2022!2022-12-0648 minThe Practice Marketing PodcastFacebook Ads...Are They Worth It? with Chad MaddenAre Facebook Ads worth it?In this episode from the PT Marketing Summit, Neil talks to Chad Madden of Breakthrough on how to create, launch, and fine-tune Facebook Ads for your practice. 2022-11-1039 minThe Practice Marketing PodcastConvert More Patients for Less $$ With Your WebsiteMost websites only convert 2-3% of visitors into patients...and to be brutally honest, if you're like most PTs, right now your site is probably converting much less.But imagine if you could convert 5, 10, 15% of visitors into patients -- without spending a dime on advertising! In this podcast, Neil will teach you how to turn your website into a patient-generating machine.2022-09-2046 minThe Practice Marketing PodcastHow to Get More New Patients Using GoogleTired of the empty spots in your therapists' schedules? In this recorded webinar, Neil will teach you how to fill your therapists' calendars with new patients from Google. You'll learn...How to dominate Page 1 of GoogleSimple changes every practice owner can make to improve your SEO, or search engine optimizationHow to get discovered by thousands more people online with the power of Google Ads With the Google tips & tricks you learn in this webinar, you can turn your practice into a new patient machine!2022-09-1328 minThe Practice Marketing PodcastHow Much Do Parents Matter? How to Market Your Pediatric or Occupational Therapy Clinic w/ Kristen MasciHow is marketing a pediatric therapy practice unique? Find out in this conversation with Kristen Masci, MS, OTR/L – Owner of Skills on the Hill, a Pediatric Therapy Practice in the Washington, DC Metro Area. “It is 50% about the child and 50% about the parent. You need to treat the parent like the customer. It’s all about getting in their mind and thinking about what you would be looking for in a pediatric practice…”2022-07-2253 minThe Practice Marketing PodcastIs Your Patient Volume Inconsistent? Here's How to Fix ItImagine being able to control the volume of new patients coming into your practice. How would this help you meet your goals? In this webinar-turned-podcast, you'll learn the core strategy and best practices to go direct to consumer with your marketing. These strategies are used by 1000s of practices across North America!After attending this webinar, you'll know...How to go direct to consumer using digital marketingHow to better leverage your patient customer listThe correct budget for marketing for your practice to get the best resultsHow to e...2022-02-2253 minThe Practice Marketing PodcastIgnoring Patient Engagement and Retention Will Cost You BIG in 2022“Any time you’re starting a practice, the first thing you need to focus on is patient experience.”This week, CEO of Practice Promotions Neil Trickett interviews Vikram Sethuraman, Founder & CEO of PT Wired. They are talking about how to improve your patient experience.Why patient dropout is a MASSIVE problem…and what you can do to solve itHow a mobile app will build your brand –using your logo and your nameWhy PT owners should focus on patient experience AND customer acquisitionTo check out the PT Wired custom mobile app, visit https://practicepromotions.net/app. 2022-02-1433 minThe Practice Marketing PodcastHow to Empower Your Staff & Get More Referrals with Colin Sisco, DPTFeel like you're the only one who's thinking about the business? In this episode, Neil talks with Colin Sisco, Owner of Kaizen PT in Seattle, WA, about how to empower your staff and turn your PTs into marketers. “PTs are generally afraid of the word marketing or the idea of selling themselves. There seems to be this thought of: I want to get paid, but I’d gladly give my services away for free."You'll learn... The #1 advantage of buying a practice vs starting from scratchHow to explain "direct access" to patientsHow to keep in touc...2022-01-3142 minThe Practice Marketing Podcast11 Reactivated Patients in One Month with Trevor Meyerowitz, RPT"I got cancer 18 years ago, when I was still running my practice as a single practitioner. I remember thinking that if I go down, my family won't get anything. So I decided that I had to build the practice up to more than one person."Listen to hear Trevor's incredible journey from single practitioner to running a 13-person clinic at Preferred Physical Therapy in Florida. Hear about all the tools in his marketing toolbox, including...Sponsoring an MMA fight!Patient newsletters, sent monthlyPT Google Ads with call trackingA custom Patient Engagement appDeveloping a "profit center" in...2022-01-0346 minThe Practice Marketing Podcast25 New Patient Leads from Google Ads in 30 Days with Dr. Andy Sotirokos, PT"We've always had a direct-to-consumer mentality in our practice." In this podcast episode, Neil interviews Dr. Andy Sotirokos, COO of Solutions Physical Therapy & Sports Medicine in Alexandria, VA. Their wide-ranging conversation covers...Why frequent Google Reviews are CRUCIAL How to use Google Ads to drive patients to your doorThe danger of relying on physician referrals Check out Solutions Physical Therapy's website here:https://solutionsphysicaltherapy.com/2021-12-2242 minThe Practice Marketing PodcastOvercome Medicare Cuts With These 3 StepsWhat do reimbursement cuts mean for your clinic? Impending doom, or an opportunity to take your practice to a whole new level? Listen to learn the 3 key areas you CAN control to overcome reimbursement cuts and make your practice more profitable. To learn more, read our blog at: https://practicepromotions.net/business-planning/practice-overcome-medicare-reimbursement-cuts/2021-12-0622 minThe Practice Marketing PodcastHow to Add Cash Pay Services to Your Practice | With James Pumarada, PTIs it WRONG to market to past patients? "I hope I never see you again" and other things PTs should NEVER say! In this episode, Neil interviews James Pumarada, Owner & PT at Complete Physical Rehabilitation, to learn...How to leverage your past patient list and increase referralsHow to start a cash-pay section of your business What happened when James stopped direct-mailing his patient list for a monthVisit Complete Physical Therapy's AMAZING website at: https://cprnj.com/about/our-practice/2021-11-2244 minThe Practice Marketing Podcast5x Physician Referrals in 3 Months with Mitch Bell of Madden PT“We’ve tripled our quarterly physician referrals. And the only new thing we’ve implemented is the new look to our physician letters.” This week, Neil interviews Mitch Bell, Marketing Director of Madden & Gilbert PT. You'll learn...The secret to effective physician marketingHow marketing systems FREED UP Chad Madden to co-found Breakthrough Marketing The first marketing hire EVERY PT owner should make Check out Madden & Gilbert PT's new site here: https://maddengilbertphysicaltherapy.com/ 2021-10-1148 minThe Practice Marketing PodcastPT Marketing Shouldn't SuckIf you don't have the right strategy, your PT marketing will SUCK. But it doesn't have to. There's a proven, effective 5-step PT marketing strategy you can start implementing in your clinic TODAY. It's trusted by 1200+ clinics in North America. Access the full Ultimate PT Marketing Training [video + worksheets]: https://practicepromotions.net/physical-therapy-marketing/trainingRequest an Ultimate PT Marketing Sample Kit: https://practicepromotions.net/marketing2021-09-2732 min