Shows
Funky (B2B) MarketingHow to Write Modern B2B Case Studies (That Actually Convert)In this episode, we’re breaking down how to write modern B2B case studies — the kind that don’t just sit in a PDF folder but actually close deals, build authority, and get media coverage.Marko Cvijic and Nemanja go deep into what’s wrong with the traditional “challenge–solution–result” formula, how to structure stories that make people feel the transformation, and why the best case studies work as sales assets, PR engines, and brand signals all at once.If you’re in marketing, consulting, SaaS, or any B2B service business, this one’s for you.
2025-11-0418 min
Funky (B2B) Marketing360Brew: LinkedIn's new AI operating systemLinkedIn’s algorithm got a full rebuild — and it’s called 360Brew.This isn’t just an update. It’s a complete shift from profile-based distribution to context learning, where your entire digital presence becomes text data.In this live session, Nemanja Živković breaks down:How 360Brew classifies people, not postsWhy engagement pods, AI comments, and templated content now kill reachWhat signals (saves, depth, DMs) matter most in 2025How to use surround sound and the lava effect to stay visibleWhy creators and companies need to buil...
2025-11-041h 18
Funky (B2B) MarketingYour Funnel Is Lying to You: What CEOs Need to Know About Marketing That Doesn’t ConvertYour dashboards are green — but revenue is flat.Website traffic? Up.CPL? Down.Leads? Flowing.And yet… sales is quiet.In this raw and no-fluff solo episode, Nemanja Živković — founder of Funky Marketing and co-founder of Funky Enterprises — breaks down the dangerous disconnect between what your funnel shows and what actually closes.This is not another marketing podcast. This is a wake-up call for CEOs, founders, CMOs, and GTM leaders running revenue teams.💡 In this episode, you’ll learn:1. Why your funnel might be lying (and how to know)2. The 3 most common reasons marketing reports look good while pipeline dries up3. What...
2025-06-2631 min
Funky (B2B) MarketingWhat Happens When You Stop Engaging with Clients on LinkedIn?In this episode of In this episode of the Funky Marketing podcast, Nemanja dives into the importance of engaging with your current clients on LinkedIn. He breaks down how LinkedIn’s algorithm works, why engagement matters for visibility, and how staying top-of-mind can directly impact business growth. If you’re using LinkedIn only for prospecting, you’re missing out on a huge opportunity.Key Points1. How the LinkedIn Algorithm Works:Engagement determines visibility.LinkedIn prioritizes content from people you interact with.If you stop e...
2025-03-1822 min
Funky (B2B) MarketingHow to Craft a Winning LinkedIn Strategy for B2B Growth - Nemanja ZivkovicWant to dominate LinkedIn and drive real business growth? In this in-depth webinar, I break down the exact strategy for building trust, engaging your audience, and scaling your company on LinkedIn.
We’ll cover:
1. How personal profiles outperform company pages
2. The key questions your company needs to answer before creating content 3. How to structure a long-term content strategy that works
4. The power of pillar topics and how to distribute content across your team 5. How to get your team engaged on LinkedIn, even if they’ve never posted before!
2025-02-0359 min
Funky (B2B) MarketingCompetitive Analysis in Action: Using Similarweb to Outpace Your Rivals - Nemanja ZivkovicWelcome to another episode of the Funky Marketing Podcast! Today, we're diving deep into competitive analysis using SimilarWeb to uncover insights about HR SaaS companies like BambooHR, HiBob, and Personio.
You can do it on your own while watching how I do it. Just use this link https://similarweb.partnerlinks.io/funkymarketingpod.
Whether you're a marketer, a strategist, or just curious about SaaS growth strategies, this episode is packed with actionable tips. Let’s get into it!
In this episode, Funky Marketing takes you be...
2024-12-251h 04
Funky (B2B) MarketingBrand Loyalty and Storytelling: Lessons from Nike and Beyond - Itir EraslanIn this episode of the Funky Marketing podcast, Nemanja is joined by Itir Eraslan, branding expert and host of The Marketing Meeting podcast. They explore what makes a brand iconic, share lessons from Nike’s strategies, and dive into practical tips for challenger brands to leverage storytelling and build loyalty.
Key Points
1. What Defines Brand Loyalty?
Practical vs. emotional brand loyalty.
Examples from FMCG and lifestyle brands.
2. Lessons from Nike:
The role of innovation and inspiration in branding....
2024-12-0351 min
Funky (B2B) MarketingScaling B2B Agencies on LinkedIn: Strategies for Success | Nemanja ŽivkovićIn this episode, Kia Johnson chats with Nemanja Živković, a guy who’s flipping B2B marketing on its head. Apart from heading up Funky Marketing, Nemanja turns LinkedIn into a goldmine for growth, proving that boring B2B playbooks belong in the trash.
If you’re ready to learn how to connect, close, and scale like a pro, this one’s for you.
Nemanja reveals:
✅ How LinkedIn is a vessel of your reputation and serves as a personal branding hub.
✅ Why authentic engagement and fresh conten...
2024-11-3050 min
Funky (B2B) MarketingMarketing Misdirection: Where Companies Spend vs. Where Influence Happens - Nemanja ZivkovicHello, beautiful people! 🎙️ In this episode, it's just yours truly diving into a topic that's been on my mind a lot lately: the disconnect between where companies allocate their budgets and where real audience influence happens. Inspired by insights from Rand Fishkin, we're peeling back the layers to explore what works, what doesn’t, and how to rebalance your approach. Let’s keep it funky and dive in!
Rand's post that inspired me: https://www.linkedin.com/posts/randfishkin_new-rant-httpslnkdingtqsfzmn-its-activity-7267086929815302144-7qun?utm_source=share&utm_medium=member_desktop
Key Takea...
2024-11-2622 min
Funky (B2B) MarketingHow AI and Personalization Are Changing B2B Marketing | Funky Round TableWelcome to the Funky Marketing podcast! Today’s episode is a special round table edition featuring two incredible guests: Pasha Irshad, co-founder of Shape and Scale and a HubSpot Gold partner expert, and Aamir Kadri, an AI researcher and GTM strategist. Together, we dive deep into the challenges of B2B marketing—covering authenticity on LinkedIn, personalization gone wrong, the transformative role of AI, and navigating the current economic landscape. Grab your coffee, and let’s jump in!
Key Takeaways
- Authenticity is Key on LinkedIn:
Many profes...
2024-11-251h 00Funky (B2B) MarketingPersonal Branding and LinkedIn for Women on Boards - with Nemanja ZivkovicNemanja did a training session for Women on Boards Adria online training session on the topic of “Unlocking Your Professional Potential: Personal Branding and LinkedIn”. and luckily, they have agreed to allow me to share the recordings with you. This session is designed to help you harness the power of LinkedIn to enhance your personal brand and open new professional opportunities.
In case you don't know who I am, I'm a strategic consultant for B2B tech and SaaS companies, founder of Funky Marketing, and co-founder of the business community Business Talks Network. With over...
2024-11-251h 29
Funky (B2B) MarketingBreaking the B2B Mold: Creativity, LinkedIn and ABM - Tim DavidsonIn this episode of the Funky Marketing podcast, we dive deep into the world of B2B marketing with Tim Davidson, VP of Marketing and founder of B2B Riz. Tim shares his journey of bringing creativity and authenticity to LinkedIn ads, his insights on platform-specific strategies, and how he connects online and offline experiences to drive results. Whether you're new to LinkedIn ads or looking to innovate in your ABM strategy, this episode is packed with actionable takeaways.
Key Points:
- The role of creativity in B2B marketing: breaking the "...
2024-11-2151 min
Funky (B2B) MarketingIs Personal Branding a Pyramid Scheme - Nemanja ZivkovicJoin us for an honest exploration into personal branding as we tackle the question, "Is personal branding a pyramid scheme?" Inspired by Elena Verna’s provocative post, we dig deep into what it really means to build a brand—if you even need to at all. We discuss why true personal branding isn't about vanity metrics or quick-fix courses but about digitalizing your reputation through authentic work and offline interactions. Learn why a strong personal brand is simply the byproduct of meaningful contributions and real impact, both online and offline.
Find Elena's post here: http...
2024-11-1428 min
Funky (B2B) MarketingBreaking into B2B: How Wix is Redefining the Market - Paula Ximena MejiaJoin us for an insightful conversation with Paula, VP of Enterprise at Wix, as she discusses how Wix, known for its simplicity in web solutions, is making a strategic leap into the B2B market. Paula shares candid insights on using AI for marketing efficiency, adapting to long sales cycles, the power of community-building, and balancing innovative and traditional marketing tactics. Tune in to learn how Wix is addressing complex enterprise demands with ease and redefining the web-building industry.
Key Takeaways
- Wix’s Shift to B2B: Moving beyond small business so...
2024-11-1351 min
Funky (B2B) MarketingHow to Lead, Not Follow: Speed, Creativity, and Funk in B2B Tech - Nemanja ZivkovicIn this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, we’ll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If you’re ready to make waves in B2B, this episode is for you.
🔑 Key Topics Covered:
- The importance of speed in a crowded B2B tech space and why agility is a must...
2024-10-3140 min
Funky (B2B) MarketingHow to Win with Branding in B2B Tech - Gwen LafageIn this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market.
🔑 Key Topics Covered:
- The misconception of brand in B2B and how it differs from just a logo or color.
- How to build brand consistency and personality in B2B tech.
- T...
2024-10-231h 04
Funky (B2B) MarketingHow to Nail Product Positioning and Messaging for B2B SaaS - Anthony PierriIn this episode of the Funky Marketing Podcast, we sit down with Anthony Pierri, Co-founder of Fletch PMM, to dive deep into B2B SaaS messaging, product positioning, and the importance of focus in early-stage companies. Anthony shares actionable insights on how to align your team, improve customer communication, and bring clarity to your product's value proposition, starting with your homepage.
Overview:
- Why B2B companies struggle with segmentation and how to approach it effectively.
- The importance of focusing on workflows instead of just firmographics in your Ideal...
2024-10-1456 minFunky (B2B) MarketingWhat is Demand Generation Marketing? B2B Demand Generation Strategy For Revenue - Nemanja ZivkovicWhat is demand generation marketing?
Nemanja was a guest on Breaking B2B podcast and talked with Sam Dunning to cover:
👉 How important is demand generation for b2b/SaaS orgs?
👉 What strategies are working today?
👉 Breaking each strategy down
Connect with Sam:
LinkedIn: https://www.linkedin.com/in/samdunning/
Breaking B2B: https://www.breakingb2b.com/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
👉 Website: https://www.funkymarketing.net/funky-marketing-show/
👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
👉 Spotify: https://open.spoti...
2024-10-1151 min
Funky (B2B) MarketingSEO Blueprint for B2B & SaaS Companies: Capture Demand, Build Trust - Sam DunningIn this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO to gain a competitive edge.
Actionable Steps:
- Identify "Money Keywords": Focus on bottom-of-the-funnel keywords that directly drive leads and demos.
- Tailor...
2024-10-0946 min
Funky (B2B) MarketingHow B2B Companies Can Use Speed to Supercharge Demand Generation | Funky Marketing - Sam KuehnleIn this episode of the Funky Marketing Podcast, Nemanja Zivkovic talks with Sam Kuehnle, VP of Marketing at Loxo, about how B2B companies can strategically use speed to dominate demand generation and stand out in competitive markets.
Whether you're in a startup or a larger B2B organization, this conversation will provide you with actionable insights to refine your marketing strategies, align marketing with sales, and improve your demand generation efforts.
Sam dives into how Loxo revolutionized its approach by focusing on speed and efficiency, all while tackling...
2024-10-0455 min
Funky (B2B) MarketingHow Influencer-Led B2B Content Drives Authority and Revenue - Nemanja ZivkovicExecutives of B2B companies: learn how influencer-led content can elevate your brand, build authority, and drive revenue. I broke down real examples and provided actionable steps to identify the right influencers, co-create authentic content, and measure meaningful success
In this special episode, I, Nemanja Zivkovic, dive deep into the power of influencer-led content in B2B marketing and how it's changing the landscape for companies on LinkedIn. Without a guest today, we’ll explore the strategies to leverage LinkedIn, influencers, and content to create not just awareness but meaningful engagement and revenue.
...
2024-09-2655 min
Funky (B2B) MarketingLinkedIn for B2B: How to Boost Engagement & Convert Leads - Nemanja ZivkovicIn this solo episode of the Funky Marketing Podcast, Nemanja shares proven strategies on how to turn LinkedIn into a powerhouse for B2B marketing. Whether you're looking to stand out, build meaningful connections, or convert leads, this episode covers key insights and practical tips for success on LinkedIn. From posting frequency to buying signals, learn how to use LinkedIn engagement to drive business growth and foster relationships with decision-makers. Plus, discover how to turn engagement into action with genuine conversations and smart outreach tactics.
Key Recommended Activities from the Episode:
1. Post...
2024-09-2343 min
Funky (B2B) MarketingBuilding Brands in the Creator Economy - Christine GöösWelcome to another episode of Funky Marketing! 🎙️ In this episode, we dive deep into influencer marketing, brand storytelling, and social media strategy with Christine Göös, Head of Marketing and Growth at The Shelf. Christine shares her journey from Helsinki to New York, leading marketing teams, and the challenges brands face in the ever-evolving world of influencer marketing. We also explore the role of social commerce, AI, and building an authentic brand narrative.
💡 Actionable Steps from This Episode:
1. Leverage Influencers Across the Funnel:
Integrate influencers at every stage of t...
2024-09-1843 min
Funky (B2B) MarketingHow to Fix Broken Multi-Touch Attribution in B2B - Charlie de Thibault🎙️ Welcome to the Funky Marketing Podcast!
In this episode, I sit down with Charlie de Thibault, a seasoned revenue strategist with experience in managing budgets exceeding $100 million across various industries, including tech, automotive, and finance. We dive deep into data-driven marketing, attribution models, and how companies can optimize sales and marketing efforts for long-consideration products.
Charlie shares his insights on how brands can leverage data for marketing optimization, how to align marketing and sales goals, and why outdated outbound strategies need to be reconsidered in today’s buyer journey. We also...
2024-09-111h 02
Funky (B2B) MarketingSales Intelligence for B2B Growth (Dealfront) - Sam O'Brien🎙️ Welcome to the Funky Marketing Podcast!
In this episode, I sit down with Sam O’Brien from Dealfront to explore how companies can harness the power of sales intelligence. We talk about leveraging tools like Dealfront and Leadfeeder, balancing short-term wins with long-term growth strategies, and the importance of GDPR compliance when expanding into regulated markets like Europe.
Check out Dealfront & Leadfeeder using this link: https://leadfeeder.partnerlinks.io/funkymarketingpod
Sam breaks down actionable strategies, including using intent data to target high-conversion prospects, creating a seaml...
2024-09-0446 min
Funky (B2B) MarketingPaid Search vs. Paid Social Strategies - Roman KrsIn the latest episode of the Funky Marketing Podcast, I had the pleasure of sitting down with Roman from Grouts Online, a true expert in B2B SaaS marketing. We dove deep into the nitty-gritty of paid search and social strategies, and let me tell you, there are some game-changing insights you won't want to miss.
💡 Key Takeaways:
Paid Search vs. Paid Social: Understand the strengths and limitations of each. Paid search can give you quick wins, especially in less competitive spaces, while paid social is more of a slo...
2024-08-2858 min
Funky (B2B) MarketingHomepage Pitfalls in B2B SaaS: How to Avoid Common Messaging Mistakes - Adam KirschToday, I had the pleasure of speaking with Adam Kirch, a seasoned messaging strategist and B2B conversion copywriter.
Adam is not just any copywriter; he's a B2B SaaS copywriter and messaging strategist who has mastered the art of turning vague homepage messaging into clear, compelling, and conversion-driven narratives.
He’s helped fast-growing startups like Helios.io, Raft.io, and neptune.ai transform their web presence, leading to impressive results—think 80% conversion lifts and 56% more qualified leads.
He shared some invaluable insights on how...
2024-08-2151 min
Funky (B2B) MarketingPost-Acquisition Marketing Strategies and Scaling SaaS Success - Shiv NarayananIn this episode of the Funky Marketing Podcast, I had an insightful conversation with Shiv Narayanan, the CEO of How to SaaS. Shiv shared valuable lessons from his extensive experience in guiding private equity investors and CEOs in scaling SaaS companies, with a special focus on post-acquisition marketing strategies. Here are some key takeaways and recommended actions from our discussion:
Key Insights:
Post-Acquisition Marketing: Shiv emphasized the importance of foundational elements in post-acquisition marketing, such as getting TAM and segmentation right, ensuring strong product marketing, and having the necessary...
2024-08-1445 min
Funky (B2B) MarketingBootstrapping SaaS Success and Transforming Marketing Strategies - Peter CaputaIn this episode of the Funky Marketing Podcast, I had an enlightening conversation with Peter Caputa, the CEO of Databox. Peter shared invaluable insights from his extensive experience in scaling SaaS companies, including his journey from bootstrapping Databox to achieving significant revenue growth. Here are some key takeaways and recommended actions from our discussion:
Key Insights:
- Bootstrapping vs. Venture Capital: Peter highlighted the benefits and challenges of bootstrapping Databox, emphasizing its freedom and flexibility compared to the fast-paced, high-pressure environment of venture capital-backed growth.
- Three...
2024-08-0751 min
Funky (B2B) MarketingWhy does content execution in B2B fail - Nemanja ZivkovicAs a B2B marketer, you know that content is the cornerstone of your strategy - it helps build awareness, establish your brand, and drive sales. However, simply creating content is not enough. Execution is where many B2B companies fall short.I dove deep into the most common reasons why B2B content marketing fails and share practical strategies to overcome these challenges.Lack of a clear content strategy is a major pitfall. Without a roadmap, defined goals, and measurable metrics, your content creation becomes inconsistent and misaligned with your business objectives. This leads to missed opportunities and...
2024-07-2241 min
Funky (B2B) MarketingLeveraging Podcasts and Sponsorships for B2B Growth - Eric MelchorI'm thrilled to announce that Eric Melchor, Founder of B2B PodPros and host of the Innovators Can Laugh podcast, will be joining me as a guest on my upcoming podcast episode. With an extensive background in B2B podcast advertising and a passion for helping SaaS companies drive high-quality leads, Eric brings a wealth of knowledge and experience to our discussion.
In this ehis episode we discussed strategies for influencer marketing, podcast monetization, measuring advertising effectiveness, and building an engaged community of podcasters.
Key Actionable Tips:
2024-07-1048 min
Funky (B2B) MarketingTransforming Marketing: B2B Focus and What's Next for Funky Marketing PodcastThe vacation is over! Welcome to another season of the Funky Marketing podcast. In this episode, I'm reminding you of the history and purpose of the Funky Marketing Podcast.
The initial episodes aimed at establishing authority in B2B marketing and helped me transition from B2C to B2B marketing. It helped me build trust and reputation in the US market.
I'm sharing with you what kind of work I did in the last few months, including moving and real estate companies.
I...
2024-07-0531 min
Funky (B2B) MarketingLead Gen To Demand GEN: How To Survive The Shift As B2B Tech Company - Nemanja ZivkovicEver wondered why some brands are just irresistible? Why we're drawn to them without even realizing?
Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth.
We dive deep into the transformation from lead generation to demand generation—a seismic shift that's redefining how B2B brands engage and captivate. It's not just about capturing attention; it's about creating a gravitational pull.
Here's what you'll di...
2024-02-2235 min
2023-11-1055 minFunky (B2B) MarketingHow to Escape Ineffective Content Marketing: Nemanja Zivkovic on The SaaS Sprints PodcastIn this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.
⏳ 𝗩𝗜𝗗𝗘𝗢 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 ⏳
0:00 - Introduction
02:40 - Why people underestimate what it takes
06:00 - Lack of a coherent marketing strategy
09:00 - Is more content good or bad?
14:10 - What's the first to fix when it comes to content
20:00 - Challenges in uniting data (Question Sponsor: Outfunnel)
24:10 - How to compete with content
28:07 - How...
2023-10-271h 03
The SaaS Sprints Podcast (Content Marketing Podcast)How to escape ineffective content marketing: Nemanja ZivkovicIn this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Introduction 02:40 - Why people underestimate what it takes 06:00 - Lack of a coherent marketing strategy 09:00 - Is more content good or bad? 14:10 - What's the first to fix when it comes to content 20:00 - Challenges in uniting data (Question Sponsor: Outfunnel) 24:10 - How to compete with content 28:07...
2023-10-231h 03
The Website Intelligence PodcastNemanja Zivkovic: How Challenge Grew Confidence & Brought About Great Opportunity (TWIP #EP6)Our 6th #TWIP episode features former Serbian Basketball player and CEO & Founder at Funky Marketing, Nemanja Zivkovic, who explains how his early experiences in a war torn country, the NGO sector, and through various personal struggles helped to shape his unique and endearing approach to B2B marketing.
Leveraging his ability as a spokesperson, Nemanja was thrust head first into a leadership role at an international agency and was forced to learn new skills at a canter - ultimately taking over the agency as his own.
On top of all this, Nemanja has - from...
2023-01-061h 39
Funky (B2B) MarketingHow to add funk to your marketing (and why) - Nemanja ZivkovicNemanja Zivkovic was recently a guest on the Spamming Zero Podcast by Flip CX where he shared a lot talking to Brian Schiff and James Gilbert! That episode was originally published here https://podcasts.apple.com/us/podcast/spamming-zero/id1626323789?i=1000591894451
It’s a fresh new year! No better time to add a little unconventional thinking to your marketing strategy - and no better source for top tips in that department than Nemanja.
He sat down with Brian and James to share what going funky has done for his career and what it can do fo...
2023-01-0538 minFunky (B2B) MarketingHow to make your LinkedIn pages work for your B2B - Michelle J RaymondOur guest is Michelle J Raymond! She spent 20+ years in B2B sales roles and discovered social selling on LinkedIn around eight years ago.
Her business Good Trading Co was created to share what she has learned with business owners who recognize that the modern B2B buyer is online.
She's a globally recognized Company Page expert by her peers and the LinkedIn Pages team. 2X LinkedIn author - Business Gold and The LinkedIn Branding Book.
She lives in Sydney but has the pleasure of working with c...
2023-01-0455 minFunky (B2B) MarketingThe State of LinkedIn Alghoritm in late 2022 - Nemanja Zivkovic© Richard van der Blom has released the 4th edition of the LinkedIn Algorithm Report, and today we're gonna go through it, analyze and comment.
Got any questions?
You can find the algorithm here: https://lnkd.in/dTJP_cNH, make sure to follow Richard.
He was our guest on the Show this May, find the full episode here: https://lnkd.in/dn_DnkKr
Subscribe to the Funky Marketing Show on any podcast platform and drop a question.
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, d...
2022-12-051h 21Funky (B2B) MarketingHow to ensure a great buyer experience - Nemanja ZivkovicNemanja was a guest on a Be a better leader podcast, and had a great chat with the host, Felicjan Rybka. I shared a lot of great insights for all people who work in B2B. Here's the original episode https://podcasts.apple.com/us/podcast/how-to-ensure-a-great-buyer-experience-nemanja-zivkovic/id1642382353?i=1000588272203
Here's what Felicjan said.
Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today.
He shares how...
2022-12-0134 min
Be a B2B LeaderHow to ensure a great buyer experience - Nemanja ZivkovicI had a problem with my microphone this time, so the quality isn't as good as it was before. However, I wanted to launch this episode because Nemanja shared a lot of great insights for all people who work in B2B.Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today.He shares how you can impact the buyer journey to ensure your Ideal Customers have a...
2022-12-0134 minFunky (B2B) MarketingHow Can B2B Companies Build Content Marketing Machine - Nemanja ZivkovicToday, I want to share with you the way we manage content, distribute it, repurpose it, and optimize aka the way we create a B2B content marketing machine.
Got any questions?
Subscribe to the Funky Marketing Show on any podcast platform and drop a question.
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.
Listen on:
YouTube: https://www.youtube.com/c/dilimanac
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple:https://p...
2022-11-2159 min
Stonks Go Moon#78 Nemanja Zivkovic | The five trends in B2B marketing and how to sell when no one is buyingMy guest this week is Nemanja Zivkovic fresh from his public speaking tour - finance is as much about selling and with less than 5% of B2B prospects buying, we break down what you need to do in this macro environment
Nemanja Zivkovic is the founder of Funky Marketing and works with the largest global tech companies
Website: https://funkymarketing.net/
Funky Marketing show: https://www.funkymarketing.net/funky-marketing-show/
Follow SGM across Social Media https://linktr.ee/SGMPODCAST
2022-10-1227 min
Funky (B2B) MarketingWhy Having Regular Calls With Clients Is So Important: Make The Most Out Of Them - Nemanja ZivkovicDo you know what is one of the biggest mistakes B2B companies make?
Assuming things about their customers instead of knowing about them.
This leads to a cycle of making assumptions, acting on those assumptions, and then being surprised when the results don't match up with what was expected.
The best way to avoid this?
Have regular calls with your clients.
This gives you a chance to ask questions, get feedback, and really un...
2022-05-1227 minFunky (B2B) MarketingWhy you should hire a Fractional CMO? - Nemanja ZivkovicAs business owners, we all want our companies to grow. We want to attract more customers, sell more products or services, and make more money. But sometimes, it can be difficult to know how to achieve that growth. That's where a Fractional CMO can help.
But how do you know if hiring a Fractional CMO is the right decision for your business? When you should consider hiring one? And how exactly they can help your business grow?
To answer all of these questions, and many more, I decided to...
2022-03-1624 min
B2B Community Builder Show (formerly Chief Executive Connector)162 | Growing LinkedIn to 20k Followers & Building Your Business Off It w/ Nemanja ZivkovicLinkedIn presents an unprecedented opportunity and it's easy to see how those doing well on the platform are killing it, but doing wrong is ruining a lot of reputations.Seriously, how much do you respect the spammy outreach guy in your inbox?That's why I brought Nemanja Zivkovic on the show! He's grown his audience to 20k+ and is building a great business on the back of it, and he's doing it the RIGHT WAY. We discussed: - What the right is you need to make the most of LinkedIn...
2022-03-071h 18
The Content Cocktail HourWhy B2B execs don't understand what good marketing is with Nemanja Zivkovic is the CEO and Founder of Funky Marketing
Nemanja Zivkovic is the CEO and Founder of Funky Marketing, helping fast-growing B2B tech-based companies. He believes connection is the new conversion. Brett and Nemanja discuss why most B2B executives don’t understand what good marketing is, the difference between real and fake momentum, the future of modern-day marketing. 0:00 Intro 1:21 Conversation with Nemanja 6:40 Consistent content that educates 14:15 Challenge the need for leads 17:18 B2B executives don’t know good marketing 23:08 Track success of marketing efforts 26:38 Rise of individual creator 32:10 Chili Piper 34:16 Collaboration 39:05 Personalized experience- Air BnB, Netflix, Gong ...
2022-01-2800 minFunky (B2B) MarketingBrett McGrath: Modern Day MarketerBrett McGrath joined Nemanja to talk about Modern Day Marketer.
Brett is VP of Marketing @ The Juice, host of Modern Day Marketer and a host of Stacking Slabs Podcast for Sports Card Collectors and Investors.
He has spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. Brett wakes up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation.
As you can see, he's highly focused on building out go-to-market strategies that elevate the organization's brand and develop a sales pipeline, and also...
2022-01-2652 minFunky (B2B) MarketingDaniel Cmejla: How to use LinkedIn page to create community and insanely increase impressions?In this episode, Funky Marketing guest was Daniel Cmejla, Director, Partnerships, Community, Social Media at Chili Piper.
Daniel is a highly interesting character. Community Expert, Marketing Leader, Founder, Political Operative.
As a first person to handle the community, he Increased Chili Piper's organic impressions by 27,000% (700k organic impressions per month) over the 18 months. We got into details on how they've been able to do that.
He's a Former General Manager at Modern Sales Pros, where he brought membership from 1,000-14,000.
...
2022-01-0658 min
B2B Podcasting | A show about the ultimate B2B sales & marketing strategyHow to CUT THROUGH THE NOISE on LinkedIn - with Nemanja Zivkovic | B2B PodcastingWhat if your B2B markting can be more than just closing a sale or bringing in revenue—what if it became relationship-centric?
Relationship-centric marketing creates the demand your company needs. 🤯
It knows how to build trust with an audience that in turn creates demand for your product or service—it’s marketing done the right way and with the quantitative and qualitative results you’re looking for.
You NEED to meet Nemanja Zivkovic, Founder/Chief Vision Officer of Funky Marketing and host of “The Funky Marketing Show”. 🎙️
He’s a Serbian thought leader that’s turning...
2022-01-0552 minFunky (B2B) MarketingSteven Schmidt: How to build top of the funnel by mastering the fundamentals others have abandonedThe Revenue Intelligence movement is underway and TIDAL has created an outbound movement that is unprecedented.
🗣 "Steven has raised the bar for Sales Professionals across the globe. His attention to every last detail is what sets him apart. No stone is unturned when he is a part of the process.
He jumped by Funky Marketing Show and joined Nemanja in discussion on different topics, such as:
Should pricing be adapted to worldwide clients or for the local market?
Is performance marketing good or b...
2021-12-2946 minFunky (B2B) MarketingKyle Bell: Proven copywriting methods and marketing strategiesMr. Kyle R. Bell, a Direct Response Copywriter & Marketing Consultant is joining Nemanja to talk about helping financial services professionals attract new clients with 100% proven copywriting methods and breakthrough marketing strategies.
We covered many topics, and specifically talked about:
How does being active on Social contribute to your brand?
How to get to potential clients?
Is email outreach overused?
How important is it to differentiate yourself today?
Advice for people who are trying to build a business online?
...
2021-12-081h 05Funky (B2B) MarketingNemanja Zivkovic: How to Embrace a Healthy "Content Diet"When recording podcast, it's important to have fun. While recording an episode of the Marketing Spark podcast with ⁑ Mark Evans, I really had fun.
If that's the case, we produce good and quality content.
Having in mind that I don't consume much content, or do it strategically (one of the topics we talked about), this episode is one I'd recommend you to listen to.
⁑ Mark and I talked about:
✭ My journey from marketing employee to agency owner
✭ The growing interest in brand...
2021-12-0728 minFunky (B2B) MarketingNemanja Zivkovic: Great marketing should also educate your teamIn this episode, Safa talks with Nemanja about his background, learning marketing by running NGOs, mistakes that founders and business owners are making today, experimenting with different pricing strategies, and why great marketing should also educate your team.
Throughout the episode, we talk about not taking yourself too seriously and finding time to disconnect from work. For example, Nemanja likes to take work calls while biking through his city.
Previously published on the Revenue podcast
Link to Safa's LinkedIn profile: https://www.linkedin.com/in/safamahzari/
Link to write us a r...
2021-11-291h 13Funky (B2B) MarketingNemanja Zivkovic: Leveraging LinkedIn for Demand GenerationNemanja here! What's up, guys? Today I want to share with you an episode of another podcast where I was a guest. It was a podcast hosted by my friend Yaagneshwaran Ganesh or shorter Yarg. The podcast is called The ABM conversation podcast, one of the best out there when it comes to b2b marketing. And I'm really glad that I had a chance to be on it and share. And to be honest, I forgot to share it with you. But a few days ago, Yaag reminded me that the episode is one of the top 10 most...
2021-11-2359 minFunky (B2B) MarketingSelman Gökçe: Why do B2B SaaS companies need to become media companies?Why do B2B SaaS companies need to become media companies?
Ideally, media companies that don’t ‘bend the truth’.
Selman Gökçe, Senior Inbound Marketer at UserGuiding is joining Nemanja on the Funky Marketing Show to talk about inbound marketing and to tell you why your B2B company needs to become a media company.
Selman is a content and inbound marketer experienced in SEO, copywriting, content writing, and inbound marketing strategies, highly interested in product management and UX design, which he regularly writes about on diffe...
2021-11-1952 minFunky (B2B) MarketingDaniel Cardona: Technology is enabling human interaction in B2B tech spaceDaniel Cardona has joined Nemanja on the Funky Marketing Show! He's a design thinker whose passion is bringing solutions to conventional business using technology in creative ways and helping marketing teams to make effective and efficient strategies in different channels (proving to solve it from a holistic marketing perspective (that includes) from BTL activities to programmatic executions).
He's currently working at Vozy a voice robot platform that allows companies to have better interactions with their customers via voice channels.
We're talked about all those topics, plus about AI, Digital Transformation, B2B Marketing, Voice Bots...
2021-11-111h 07Funky (B2B) MarketingUgi Djuric: How can B2B SaaS companies reach $5M ARR with dedicated content marketing strategiesUgi Djuric was Nemanja's guest of this week's Funky Marketing Show and they talked about lots of topics, but kept the focus around the way B2B SaaS companies can scale using different content marketing strategies.
Ugi Djuric is Founder and CEO @ Contenthorse - the leading content marketing agency for B2B SaaS brands, and a Founder and CEO @ Podino.
He's helping B2B SaaS companies reach $5m ARR with dedicated content marketing strategies, and has done it with companies such as Lemlist, GetResponse, Surfer, Poptin, Document360, Userpilot, and many others.
2021-11-011h 09Funky (B2B) MarketingKris Hughes: How can Business Owners win on LinkedIn with content and storytelling?Nemanja's guest this time was Kris Hughes, owner of Zanate Ventures.
Kris is helping busy biz owners become better known through content coaching & laser-targeted ghostwriting.
They talked about lots of stuff, as always, but here are the most important ones they've covered:
- How important is the formatting of your content?
- Who should we connect to on LinkedIn? Why are you cooling down your connections?
- How do you approach LinkedIn daily?
- What can we do when the content f...
2021-10-2151 minFunky (B2B) MarketingMichael Phillips: How understanding Sales changes your Marketing perspective?Nemanja's guest was Michael Phillips. Michael is a Marketer, Weightlifter, and Content Creator with a background in Sales.
He's the guy that believes in sales & marketing integration to drive growth and the power of storytelling to build brands.
They covered topics such as
- How is sales background changing your perspective as a marketer and the way you look at marketing?
- Has marketing become over-reliant on tech?
- The secret to solving sales and marketing alignment issues is to hav...
2021-10-1558 minFunky (B2B) MarketingNemanja Zivkovic: Relationship-centric Era is comingSometimes you think your purpose is one thing, but life is ever-changing. There are levels to this shit.
But you’ve got to redesign and clarify your purpose. That's life.
Money or whatever it is can not stop you from catching one.
Crush it to get a clear perspective, just like I'm doing in a GIF below.
👆 This was said by Sean Combs, also known by the stage names Puff Daddy, P. Diddy, Puffy, or Diddy, an American rapper, record executive, record produ...
2021-09-2923 minFunky (B2B) MarketingPaul Cash: Emotional And Humanized Storytelling Is The Future of B2BIn this episode of the Funky Marketing Show Nemanja hosted Paul Cash, B2B strategist, storyteller, author, and Founder of Rooster Punk, who's on a personal mission to Humanize B2B Marketing.
He even wrote a book called Humanizing B2B: The new truth in marketing that will transform your brand and your sales.
His life story is very interesting and eventful. He has made millions and lost millions, written 2 books, turned down a cheque for £19m for his first company (madness), developed the 13 stories framework, won over 30+ awards, co...
2021-09-0833 minFunky (B2B) MarketingNicole Gates: How to align sales and marketing teams around the same goalIn this episode of the Funky Marketing Show, Nemanja had a chance to sit down and talk to Nicole Gates, Director of Marketing @ Mongoose.
Nicole is an innovative & agile marketing leader with global experience in both B2B and B2C industries with expertise in integrated marketing strategies, as well as executing market-driven campaigns that drive results.
Nemanja and Nicole talked about a bunch of stuff, including:
- Is internal marketing is as important as external
- Is inbound marketing outdated?
- How...
2021-09-0254 minFunky (B2B) MarketingOgnjen Boskovic: How Content Distribution reached $135K ARR in 135 daysNemanja had a chance to sit down with Ognjen Boskovic, Head of Growth at Content Distribution to talk about the way they reached $135K ARR in 135 days.
They talked about choosing the right channels for content distribution, gating content or not, but most importantly they dug deeper into Ognjen's transition from being the first marketer in a company where the CEO understands marketing to his journey to becoming Head of Growth.
What differentiates Content Distribution from all the other agencies out there that helped them grow?
...
2021-08-2455 minFunky (B2B) MarketingAndrei Zinkevich: Without marketing and sales alignment you're wasting your marketing budgetNemanja had a chance to sit down with Andrei Zinkevich, co-founder of Fullfunnel.io. His team and he help B2B Tech companies generate demand and land enterprise sales-qualified opportunities with full-funnel account-based marketing operations.
They talked about account-based marketing, B2B marketing strategy, sales enablement, nurturing strategic accounts, etc. Nemanja asked Andrei lots of questions he wanted to know the answer to, so they talked about things like:
- What does it mean for the marketing team if the sales team is aware of the company and what...
2021-08-181h 02Funky (B2B) MarketingFunky Marketing Show: Get to the core Revenue first, then be creative and experimentIvan and Nemanja talk about finding the ICP, validating if you have the right culture, and how your website analysis can help you in that. They also cover the way you can leverage your employees and what are the first steps you need to do when hiring a demand agency - what should be their focus.
2021-08-1140 minFunky (B2B) MarketingFunky Marketing Show: How we ended up working in demand gen?Ivan and Nemanja shared their background stories.
2021-08-111h 06
Behind the MicNemanja Zivkovic, host of the Funky Marketing Show | Episode 5 | Behind the MicBehind the Mic is the show from podcasters for podcasters. Listen in as we interview the best interviewers in the game and learn more about what it takes to run a great podcast (yes, it's all very meta).
In this episode, we interview Nemanja Zivkovic, host of the Funky Marketing Show, a podcast in which they talk with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing the good job for good people.
Here are the questions we asked Nemanja:
1. Tell...
2021-07-2326 minFunky (B2B) MarketingFunky Marketing Show: Answers to most frequently asked questions about B2B Content StrategyIvan and Nemanja answered to most frequently asked questions about B2B Content Strategy.
2021-06-2557 minFunky (B2B) MarketingFunky Marketing Show: How do you learn about B2B MarketingIvan and Nemanja shared stories about their background
2021-06-251h 06Funky (B2B) MarketingFunky Marketing Show: Differentiation in B2B IndustryIvan and Nemanja went deep and talked about differentiation using examples from our own company - Funky Marketing.
In this episode, we talked about the current situation, where there's sameness everywhere, and why it's important to differentiate.
Ivan talked about 5 layers of differentiation: basic, false, conventional, unconventional, elite/personalized.
Then they got deeper and explained step by step how did they differentiate Funky Marketing from the start and why they're differentiating now, again.
They shared insights on the way they're doing it and why exactly like that, and also announced what's...
2021-05-3157 minFunky (B2B) MarketingFunky Marketing Show: How to activate CEOs on Social MediaWhy are we talking about CEOs being active on Social Media? Why is this an important topic? How it affects a company and the way people see the C-level executives, inside and outside the company? Nemanja and Toci answered all of it in the episode.
2021-05-2044 minFunky (B2B) MarketingFunky Marketing Show: How to make the best use of company's LinkedIn pagesNemanja and Ivan give great insights and shared examples of the way you can use your LinkedIn company pages to your advantage.
2021-05-2032 minFunky (B2B) MarketingFunky Marketing Show: Revenue Marketing Era Is Coming - Align Your Teams & Get ReadyIn today's Funky Marketing Show, Ivan and Nemanja are talking about the new era marketing is entering - the Revenue Marketing Era.
2021-04-2930 minFunky (B2B) MarketingFunky Marketing Show: Content Marketing Challenges in B2B SaaS and How to Overcome ThemIn today's Funky Marketing Show, Ivan and Nemanja are talking about problems and challenges B2B SaaS is facing and giving solutions for those challenges.
2021-04-2944 minFunky (B2B) MarketingFunky Marketing Show: How Ai Is Changing The Way Content Writer Write (guest Aleksandar Alic)Nemanja and Aleksandar covered multiple topics, such as
What’s drives you?
Biggest mistakes people make when it comes to marketing?
What do you think is the biggest difference between B2B and B2C marketing?
What is the most important thing in B2B marketing?
How will marketing look like 10 years from now?
Which platform would you use, if there’s no more Linkedin?
Do you think FB ads are still effective?
Best book about marketing?
What do you think about Instagram?
How to create a personal brand if you are just starting out?
How to grow an email list...
2021-04-2955 min
Funky (B2B) MarketingFunky Marketing Show: How To Master Those Minefields Of B2B Marketing (guest Martin P.)Nemanja was joined by Martin P. for this Q&A episode and they've answered tons of questions, such as:
1. How did notice there was a gap for B2B marketing services? How can someone else notice a gap in the market with the Internet?
2. You said in our last Q&A that you didn’t have any money acting as a safety net when you started Funky Marketing. What gave you the courage to continue? Was it your experience, or something else?
3. How did you decide to take me and Ivan as your first employees?
What do you prioritize in th...
2021-04-201h 07
Funky (B2B) MarketingAaron Vidas: AI & Customer Journey Mapping: How AI can Deliver Insane ROI for Your BusinessFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
In this episode, our guest was Arron Vidas.
Aaron runs StrategyBox, the world's fastest-growing customer journey mapping platform.
His focus is on getting out of his way and cultivating a culture of Happy Warriors. People vibrating on a higher level who are 100% responsible for their thoughts, feelings, and actions. Who are at the top of t...
2021-03-0953 min
Funky (B2B) MarketingDanny Levy: Anti BS Advice for Marketers in B2B Virtual Summit IndustryFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
This episode is a part of the Funky Marketing Top Voices awards, and Danny Levy is one of those voices.
Danny is the Managing Director, APAC for Worldwide Business Research, a market leading B2B research, large-scale su...
2021-02-2452 min
Funky (B2B) MarketingCamille Trent: Winning B2B Marketing StrategiesFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
This episode is a part of the Funky Marketing Top Voices awards, and Camille Trent is one of those voices.
Camille is a pretty even split of Phoebe and Monica -- a creative type who gets a li...
2021-02-181h 07
Funky (B2B) MarketingMJ Peters: How To Boost Your B2B Marketing StrategyFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
This episode is a part of the Funky Marketing Top Vices awards, and MJ Peters is one of those voices.
MJ is a VP Marketing at Firetrace, challenging industrial companies to think differently about marketing. She's interested in...
2021-02-1047 min
Funky (B2B) MarketingStephen Pope: Importance Of Trying Things OutFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
In this episode, our guest was Stephen Pope. Nemanja was a guest on his podcast and talked about generating demand for your products and services (you can find the episode here https://www.youtube.com/watch?v=G1YilL1NNZ0&t=2s) t...
2021-02-031h 04
Funky (B2B) MarketingNiko Slavnic: How to scale your startup with 360 degree apporoach and fast forward growthFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
This episode is a part of the Funky Marketing Top Vices awards, and Niko Slavnic is one of those voices.
Niko is an MBA Professor, Serial Entrepreneur, Angel Investor, Keynote Speaker, and most of all, a creative so...
2021-01-2749 min
Funky (B2B) MarketingLorena Morales: Targeting Wrong People With Wrong Products and MessagingFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
In this episode, our guest was Lorena Morales.
It all started as a fascination with TIME—an abstract construct that the whole tangible world depends on. It’s the foundation of everything we have done and will do, a...
2021-01-201h 03
Funky (B2B) MarketingFrancisco Mahfuz: How to Use Storytelling in CommunicationFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
This episode is a part of the Funky Marketing Top Vices awards, and Francisco Mahfuz is one of those voices.
When he was 10, his English teacher asked him to present in front of the class, and he sa...
2021-01-131h 07
Building With Buyers: Startup Marketing and Growth Fueled By Customers13 - Nemanja Zivkovic Explains Why to Focus on SQLs and How to Build a Powerful Content MachineNemanja Zivkovic, CEO at Funky Marketing, joined me on the Modern Startup Marketing podcast.
Mixing it up! This episode is a little different. I usually have venture-backed startup founders and marketing leaders come on as guests. This time I brought on a fellow marketing business owner to share his experience and wisdom.
Nemanja started Funky Marketing in Jan. 2020, with a total of 6 employees at the time of the conversation. Funky Marketing is based out of Novi Sad, Serbia. They're helping B2B tech companies generate revenue growth, primarily through inbound and content strategies and scale.
2021-01-1250 min
Funky (B2B) MarketingLazar Dzamic: Importance of Emotions, People and Mapping Customer Journey for B2B MarketingFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
Our guest was Lazar Dzamic.
It's hard to explain who Lazar is in just a few words. He's an Ex-Googler, Author, Content & Digital Storytelling Trainer.
Author: The Definitive Guide to Strategic Content M...
2021-01-0246 min
Funky (B2B) MarketingJake Dunlap: What it Takes to Be Great in Sales - Don’t shy away from confrontationFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
Our guest Jake Dunlap.
His team and he have built a firm rated higher than McKinsey in Management Consulting and Accenture in Sales Consulting by changing the way they define "consulting."
How?
They have created a new bar where the goal is results and not recommendations.
Str...
2020-12-3031 min
Funky (B2B) MarketingPeep Laja Strategic Narrative and Brand Polarization As the Key to PositioningFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
Our guest was Peep Laja. He's a former champion of optimization and experimentation turned business builder. He does a lot of thinking, reading, and writing around business, strategy, and optimization.
He's building a portfolio of companies, serving as a founder and my own angel investor. He uses the pr...
2020-12-2343 min
Funky (B2B) MarketingGaetano DiNardi: How to cut through the noise and compete against the industry giantsFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
This episode is a part of the Funky Marketing Top Vices awards, and Gaetano DiNardi is one of those voices.
Gaetano began his professional career as a lost college graduate who didn't want to do anything in life other than become a platinum superstar music producer. It was his dr...
2020-12-1647 min
Funky (B2B) MarketingSara Pion: The Challenges of Marketing Role - Time Management, Learning to say No and Personal BrandingFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
This episode is a part of the Funky Marketing Top Vices awards, and Sara Pion is the first one you'll hear from that list.
Sara has been in the B2B SaaS world since she graduated college, almost 4 years ago.
Starting at Drift and creating the framewor...
2020-12-0941 min
Funky (B2B) MarketingMario Krivokapic: What are the differences between Sales processes in SMBs and EnterpriseFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
In this episode, our guest was Mario Krivokapic.
Mario has been doing sales for 20 years. He has created & lead several teams to high performance using coaching and training.
His proudest moment came as a Senior Account Executive for Content Insights (SaaS sales).
Apart from really...
2020-12-0245 min
Funky (B2B) MarketingIrit Levi: How can startups translate chaos into order using marketing automationFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
In this episode, our guest was Irit Levi.
With 11+ years of workflow optimization under her belt, she knows a thing or two about how to run a great (read: lucrative) business, and she's here to take your small business to the next level, and beyond.
She translates chaos...
2020-11-2558 min
Funky (B2B) MarketingJared Robin: How to build a great community such as RevGeniusFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
In this episode, our guest was Jared Robin, co-founder of the fastest-growing community on Linkedin - RevGenious.
We talked about:
Community How to create one How to grow it inside and outside
We talked about 👇
RevOps Changes in the industry
But als...
2020-11-181h 01
Funky (B2B) MarketingTara Horstmeyer: How can copywriting skills help you accelerate your personal brand on LinkedInFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
In this episode, our guest was Tara Horstmeyer.
Tara is the Director of Partner Success at Gravy, a fast-growing startup specializing in a human-based approach to failed payment recovery.
Tara has held positions spanning across multiple industries, including journalism, publishing, ministry, content creation, sales, marketing, and leader...
2020-11-1159 min
Funky (B2B) MarketingAnna Furmanov: How to prioritize marketing efforts for startupsFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
In this episode, our guest was Anna Furmanov.
Ever since she was a child, Anna has been a creator. She loves to paint, build, design, and communicate. She also enjoys understanding people and what makes them tick.
She helps startups and marketing teams implement marketing p...
2020-11-0457 min
Funky (B2B) MarketingZineb Layachi: How to do great customer research and find your audience?Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing (https://funkymarketing.net/).
Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing.
In this episode, our guest was Zineb Layachi. (https://www.linkedin.com/in/zineblayachi/).
Currently based in Barcelona, she is an active player in the startup ecosystem as a marketing strategy consultant and mentor to B2B early-stage startups. As co...
2020-10-2656 min
Funky (B2B) MarketingNick Bennett: How not to search for another job by building your personal brandFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing (https://funkymarketing.net/). Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing.
In this episode, our guest was Nick Bennett (https://www.linkedin.com/in/nickbennett1/).
Nick is a Director of Field Marketing, North America, at Logz.io. He's a personal branding advocate involved in B2B SaaS marketing, brand builder, and r...
2020-10-1948 min
Funky (B2B) MarketingYaagneshwaran Ganesh: How can early stage martech startups grow with building their narrative and categoryFunky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing (https://funkymarketing.net/).
Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing.
In this episode, our guest was Yaagneshwaran Ganesh (https://www.linkedin.com/in/yaagneshwarang/). Yaag is a Top 100 martech influencer, author of 7 books, TEDx speaker, and the host of The ABM Conversations Podcast (https://the-abm-conversations-podcast.simplecast.com/). You can find...
2020-10-1453 min