Shows
NerdBrand PodcastKeeping YOUR NerdBrand Strong: A Talk about SEO ... Again.Send us a textSupport the showABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand.Hear more of the NerdBrand Podcast.2025-03-2111 min
NerdBrand PodcastClosing Like a Pro: Unveiling the Secrets of Sales SuccessSend us a textReady to transform your sales game and close deals like a pro? On this episode of the NerdBrand Podcast, we promise you'll uncover the secrets to recognizing client interest and mastering the subtle art of negotiation. We'll guide you through identifying body language cues, asking the right questions, and positively addressing objections to perfect your timing. Imagine yourself as a doctor—diagnosing problems and prescribing the perfect solutions to fit your clients' unique needs. That's the level of tailored service we're aiming for, and you'll learn how to achieve it.We al...2024-12-2019 min
NerdBrand PodcastOne-Word Wonders: The Power of Simplicity in Branding and Emotional ConnectionSend us a textCan a single-word brand name really make or break a company's identity? Join us on the latest episode of the NerdBrand Podcast as we unpack the potent influence of single-word brand names, from the rhythmic charm of Nike and Marvel to the creative ingenuity of Zillow and Google. We dive into the nuances of whether single-syllable names hold more power than their multi-syllabic counterparts and explore how simplicity can help brands cut through the noise in overcrowded markets. Plus, we spill the beans on our personal affinity for alliterative names and take a...2024-09-2728 min
NerdBrand PodcastNavigating Fandom Mayhem: Monty Python, Star Wars Backlash, and Taylor Swift PoliticsSend us a textEver wondered how today's biggest fan communities navigate the fine line between passion and chaos? Join us as we reunite with Jonathan and Mitch on the NerdBrand Podcast after their hiatus, kicking off with some Monty Python humor. We tackle the current state of fandoms, dissecting the love-hate relationship with new Star Wars content and the controversial political endorsements of Taylor Swift. From the unnecessary reboots in the Lord of the Rings universe to the untapped potential of the two blue wizards, we stress the importance of respecting original material while yearning for...2024-09-2027 minNerdBrand PodcastSell Me This Sales Strategy: From Pens to Profits in Marketing and BudgetingSend us a textWhat if the key to skyrocketing your sales lay in a simple pen? Join us on this episode of the NerdBrand Podcast as we uncover the secrets behind effective sales techniques, drawing inspiration from the Wolf of Wall Street’s iconic "sell me this pen" scenario and a meme that will have you rethinking the way you approach problem-solving. Learn how to deeply understand your product and creatively present its value in ways that resonate with your potential customers. Our lively discussion promises practical advice and entertaining anecdotes that will leave you equipped to...2024-09-1333 min
NerdBrand PodcastPodcast Advertising for 2024Send us a textCan you imagine cracking the code of podcast advertising and maximizing listener engagement? On this episode of the NerdBrand Podcast, we confront the digital labyrinth of podcast analytics, dissecting how varied listener habits complicate tracking. From passive listening to fragmented episode consumption, we navigate the challenging terrain of understanding podcast audience behavior. Join us as we unravel the mysteries of podcast data, contrasting it with more transparent platforms like YouTube, and explore how these insights can shape effective advertising strategies.We also bring you an exciting roundup of the top 10 podcasts...2024-08-0920 min
NerdBrand PodcastUnmasking Reddit's Rebrand: From Link-Sharing to Gamer's Paradise and Pickle Sandwich CrazeSend us a textReady to discover the secrets behind Reddit's bold rebrand and what it means for its vast community? This episode of the NerdBrand Podcast promises to take you on a journey through the platform's evolution, from its humble beginnings as a simple link-sharing site to a bustling hub of diverse subreddits. Expect a deep dive into Reddit's unique user interface and community regulations, alongside some funny mishaps like a sinking chair and a dad joke to lighten the mood.Join us as we delve into the dynamic world of Reddit, particularly its...2024-07-1925 min
NerdBrand PodcastSlamming into Branding: Inside the Wrestling World with Eric CornishSend us a textHave you ever stood in the ring, microphone in hand, ready to announce a wrestling bout that would have the crowd roaring? Well, that's just a regular Thursday night at OVW RISE for our guest Eric Cornish, the "Voice of the Valley," who joins us on the NerdBrand Podcast to share his journey from print expertise to announcing body slams. We also peel back the curtain on the intense branding and passion behind wrestling, an art form that defies the norms and pushes the boundaries of personal marketing.2024-05-3129 minNerdBrand PodcastStill Can’t Help Falling in Love with Brands - Valentine's Day 2024Send us a textWelcome to this episode of the NerdBrand Podcast! Last year’s Valentine's episode was the “Most Downloaded Episode” ever in NerdBrand history! Last year, the show was from “her” perspective”. This year, it’s just the boys and it's our turn.Support the showABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand.Hear more of the NerdBrand Podcast.2024-02-1752 min
NerdBrand PodcastInterview a Nerd: Mitch GregorySend us a textWelcome to another series of the NerdBrand Podcast, “Interview a Nerd.” We’re going to kick off the series with our Creative Director and advertising evangelist, Mitch Gregory. Mitch has 25 years of advertising experience and has worked with a variety of different brands, including some Fortune 500 companies. In 2016, Mitch received a silver award from AAF (American Advertising Federation) for a brand identity campaign he composed. Mitch was the nerd who was inspired to transition the NerdBrand Podcast into a full-service agency, making him one of the original co-founders of NerdBran...2023-06-2326 min
NerdBrand PodcastInterview a Nerd: Jonathan PayneSend us a textWelcome to another episode of the NerdBrand Podcast! We’re continuing our “Interview a Nerd'' series, and up on deck is Jonathan Payne, NerdBrand’s Chief Experience Officer, Director of Accounts, and Co-founder. Jonathan has been in marketing for about a decade. He has the honor of helping brands make their marks, such as Old Forester, KORBEL, Early Times, and the University of Louisville. Jonathan mostly excels in performance marketing for the digital marketing sphere, especially for direct-to-consumer brands. Lastly, Jonathan firmly believes that a strong brand identity handled with an efficie...2023-06-1630 min
NerdBrand PodcastInterview a Nerd: Jason DavisSend us a textWelcome to the next episode of the 5-part series, “Interview a Nerd.” This interviewee is Jason Davis, CEO and co-founder of NerdBrand Agency and Host of the NerdBrand Podcast. Support the showABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand.Hear more of the NerdBrand Podcast.2023-06-0925 min
NerdBrand PodcastEP151: Spring Cleaning - Is it time to spruce up your content strategy? - with guest Dana HerraSend us a textSpring is near and it’s almost time to sweep up old content and polish your brand with an effective strategy to increase conversions. On this episode on the NerdBrand podcast let’s discuss if your content strategy needs a spring cleaning session. A content strategy is a plan for creating, publishing, and managing content to achieve specific business or communication goals. It typically includes goals, target audience, content themes, and distribution channels. In the world we are living in, there are resources left and right to use to pro...2023-03-1725 min
NerdBrand PodcastEP140: Happy New YEAR 2023 - The rise of voice searchSend us a textNew year, new you? On this episode of the NerdBrand podcast we’re discussing who the hell types a search anymore? It’s the rise of voice search.Welcome to the NerdBrand podcast, on this episode we’re talking about new year promises we aren’t keeping. But we want to take a look at voice search and how to prepare for it.Google reports that 41% of adults and 55% of teens now use voice search daily.Voice search is Siri, and all the scary Skynet bots that you have...2022-12-3022 min
NerdBrand PodcastEP139: Brand Influence, FTX brand made you look.Send us a textOn this episode of the NerdBrand podcast we’re discussing why brand influences on this episode of the NerdBrand Podcast!Welcome to the NerdBrand podcast, on this episode we’re talking about why brand influences using FTX and some online social media influencers as an example.Attention is Currency. For your brand, you have to have a strategy to capture attention. With emphasis being getting people to “look over there”, it’s crucial to have something for them to look over there and see. Not just fancy...2022-12-2314 min
NerdBrand PodcastEP138: Oh my. I looked at your LinkedIn. Did you know?Send us a textOn this episode of the NerdBrand podcast we’re talking about your LinkedIn profile. Are you scared… we were. We’re sharing some things we’ve noticed on this episode of the NerdBrand Podcast!When was the last time you updated your photo? Experience? Organize your skills? Do you have a certificate? Volunteer? In a world where business happens more online, LinkedIn has been the first place people go to for two things. Verify the persons they’ve met and their skill. Two: Look for a job.Tips for op...2022-12-1620 min
NerdBrand PodcastEP132: Customer Success experts vs account management vs customer support.Send us a textOn this episode of the NerdBrand podcast which is it? Customer support? Customer Success? Account Management? All are different, and we’re talking about it. Up next.This week on the NerdBrand Podcast we’re talking about Customer Success experts vs account management vs customer support. Working with an agency is not like working with a solo-penuer or freelancer, or even a friend.Client Success…is not customer support. is not tickets submitted to complete for tasks. is not us doing tasks in a queue hourly.is not customer...2022-11-0417 min
NerdBrand PodcastEP131: It’s Scary Times! NERD-O-WEEN Episode!!!Send us a textBOO! It’s our annual Nerd-O-Ween show! Stay tuned for something scary: lost time!This week on the NerdBrand Podcast, we’re talking about lost time. This episode is brought to you by Mikayla, you all asked for more of her, so here you go. Mikayla - explain your love of time management:Mikayla presents this: “It's quite an analogy. Puzzles are all about aligning the pieces to see the full picture. Scheduling is the same. You're aligning your's and other people's schedules to get to present a master...2022-10-2819 min
NerdBrand PodcastEP130: To focus group or not to? - with Chris Bonbright from Curiosity ConsultingSend us a textC’mon ma FOCUS! On this episode of the NerdBrand podcast we’re focusing on how often we can say FOCUS!This week on the NerdBrand Podcast we’re with Chris Bonbright of Curiosity Consulting. Chris has a passion for learning and helping other businesses figure things out by finding the right information and making sense of it for them. Before we discuss, or debate with Mitch about focus groups, one of the most memorable interactions I’ve had with Chris was where he discussed “pivoting” and how historically businesses du...2022-10-2115 min
NerdBrand PodcastEP123: Brand in crisis.Send us a textOn this episode of the NerdBrand Podcast we welcome Savannah Cherry back from Slingshot!Before we get into it, What do you get when you cast Leslie Grace as Batgirl, alongside J. K. Simmons, Jacob Scipio, Brendan Fraser, and Michael Keaton?A HBOMax never to be seen in a Batgirl Film. WITH MICHAEL KEATON reprising as Batman!? WTF DC?When a brand is in crisis.You’ve probably heard in comics and movies “Crisis on Infinite Earths?” Well, on this episode of the...2022-09-0224 min
NerdBrand PodcastEP120: Oops, I dropped my brand.Send us a textOn this episode of the NerdBrand Podcast we’re talking about that time we saw someone drop their brand, yes it’s a thing. So listen in on this episode of the NerdBrand Podcast . On this episode we’re discussing brand launches and how it sounds fun. But it’s a ton of work. But a lot of fun.Think about event planning, or party planning. The things you’re paying for you do not see, because in the age of obsession of deliverables, it’s time to think and energy to...2022-08-1212 min
NerdBrand PodcastE102: Is your website ADA compliant?Send us a textDuring the pandemic, the topic of ADA compliance for web cooled off. There wasn't much room in the news cycle.ADA requirements can be confusing waters legally.But it’s morally clear the web is to be accessible for all, and it’s just plain smart business to join in.NerdBrand strives to create websites that are accessible to all disabled, partially disabled, and temporarily disabled users.In March 2022, the Justice Department issued updated ADA guidelines for the web:>> Guid...2022-04-0835 min
NerdBrand PodcastE92: The Founder Movie with Guest Lauren Coulter from Biscuit BellySend us a textOn this episode of the NerdBrand podcast, our guest is Lauren Coulter, Director of Franchise Sales & Development of Biscuit Belly! Biscuit Belly is a growing breakfast concept restaurant.Aside from drooling over Biscuit Belly's "damn good biscuits," we're talking about one of NerdBrand’s favorite actors, Michael Keaton, and his role in the film "The Founder."The Founder is a 2016 American biographical drama film directed by John Lee Hancock and written by Robert Siegel. Starring Michael Keaton as businessman Ray Kroc, the film portrays the story of his creation of...2022-01-2845 min
NerdBrand PodcastE89: We’re Your Gandalf - NerdBrand PodcastSend us a textThere are two guides to the Lord of the Rings trilogy. (I’ll explain)Gandalf the gray for Legolas and AragornGollum for the hobbits to mount doom Which guide do you want?An example of NerdBrand’s guidance:Design for branding is not just design. It requires strategic thought. How is this going to be used? Graphics that are cost effective to print can be entirely useless in regards to postal regulations.Pick your items to “design” in the strategic phase.Support t...2022-01-0748 min
NerdBrand PodcastE88: What is Brand Imagery? - With NerdBrand's Brand Imaging Specialist, Coral AboodSend us a textWe're playing a fun game on this episode as we celebrate the holidays! Tune in for a laugh and maybe a little learning.Aside from the holiday fun, we have NerdBrand's very own Coral Abood on the show to discuss brand imagery.Brand imagery is much more than headshots. It is the tangible, or intangible, elements that consumers associate with a brand. It could be YOU, a package, an experience, a feeling, a taste, and so on. Brand imagery is visual, auditory, olfactory, or tactile. Anything that...2021-12-3159 min
NerdBrand PodcastE75: The Different Forms of MarketingSend us a textIn this episode, we discuss the different forms of marketing, with an emphasis on breaking down different digital marketing and distribution channels, like email marketing, social media, and SEO. At the same time, we know it's not all about Google and Facebook. We talk about a recent trend in advertising -- a slight push back toward advertising options like broadcast radio and out of home (billboards, bus signs, etc.).How are you reaching your audiences strategically? Is your marketing presence diversified or do you rely heavily on one channel?ABOUT THE PODCAST The...2021-09-2425 min
NerdBrand PodcastE74: Why It’s Important to Take a VacationSend us a textThis episode was done freestyle. With Jon on vacation and others on the NerdBrand team heading on vacations soon, we talk about why it’s important to take a break. We also recommend a vacation planner we know and trust - https://vacationsbytara.com/ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video g...2021-09-1720 min
NerdBrand PodcastE73: Proper Order of Things in BrandingSend us a textIt's confusing out there for the average business owner. What is marketing, IT, web, branding? Where are the lines drawn? What comes first? Last? We dive into this topic and explain a typical "order of operations" when it comes to building a brand presence.ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture.Find more at https://nerdbrandagency.com/podcast--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://ancho...2021-09-1023 min