Shows
Startcast | Der Innovations, Business & Marketing Podcast#323 Nespresso | What Else? | Lea Drusio | Marketingdirektion von Nespresso#323 Nespresso | What Else? | Lea Drusio | Marketingdirektion von NespressoZwischen Innovation, Markenliebe und Münchner Kaffeekultur – Lea Drusio im Startcast Podcast mit Max Ostermeier über Mut, Wandel und die Kraft echter BegegnungenWas passiert, wenn eine Schweizerin mit Berliner Startup-Spirit und Konzern-Know-how die Marketingdirektion von Nespresso Deutschland übernimmt? In dieser Startcast-Episode spricht Max Ostermeier mit Lea Drusio – Marketing-Director von Nespresso Deutschland – über ihre außergewöhnliche Karriere, die Faszination für Kaffee und das mutigste Retail-Projekt der Marke: das neue Nespresso Haus am Münchner Marienplatz.Lea erzählt, wie sie nach Statio...2025-07-111h 08
Beyond the B: Latest on the B Corp MovementNespresso's Side of the Story (w/ Lucy Bai)Many people have an opinion about Nespresso becoming a Certified B Corporation. But very few have ever heard their side of the story. In this episode with Lucy Bai, Sustainability Manager for Nespresso US, we strive for a balance of genuine curiosity about the things Nespresso is doing well, and tough but fair questions about places where there is concern.View the show notes: https://go.lifteconomy.com/blog/nespresso-b-corpSupport the showWe want to hear from you! Please reach out at beyond@lifteconomy.com with suggested topics and/or feedback about...2025-04-2957 min
Add To Cart: Australia’s eCommerce ShowYC EU from Nespresso | #511In this Checkout episode, YC from Nespresso Australia reveals the personal tools, brands, and philosophies that fuel her success. She talks about her love for Carol Dweck’s Mindset, the challenges of navigating Google’s algorithm changes, and how GA4 has become a necessary ally in her data-driven decisions. YC also shares her admiration for Mecca, Go-To Skincare, and IKEA’s cutting-edge personalisation strategies, proving that inspiration often comes from outside your industry. With candid insights into leading a global ecommerce team and delivering exceptional coffee experiences, YC’s story offers a shot of inspiration for anyone looking to blend cr...2025-04-1708 min
Campaign ChemistryNespresso is brewing impact through luxury, sustainability and innovationIn this episode, Campaign's Luz Corona and Leslie Blount go "off-site" and visit the Nespresso office in Herald Square to chat with Jessica Padula, VP of marketing and head of sustainability for Nespresso US. From empowering farmers through beekeeping initiatives to driving trust in recycling programs, Padula shines a light on how Nespresso integrates purpose into every aspect of its business. The group explores the influence of celebrity ambassadors like George Clooney and now Eva Longoria, the power of experiential marketing as seen in its recent Grand Central activation and how luxury is evolving to be more about accessibility...2025-02-1934 min
Add To Cart: Australia’s eCommerce ShowThe Secret Behind Nespresso’s Ecommerce Experience: YC Eu Spills the Beans | #493In this episode of Add To Cart, we sit down with YC Eu, Head of E-Business at Nespresso, the brand that revolutionised home coffee rituals. YC shares how she is leading Nespresso’s shift from electronic commerce to experiential commerce, by crafting an immersive digital journey for Aus customers. She explains how they are personalising at every touchpoint, from AI-powered product recommendations to its Coffee Profiler Quiz, and why the team is focused on sweating the assets (maximising current tools before chasing new tech). If you want to learn how a global brand delivers high-touch customer experiences at scale, th...2025-02-1648 min
brandit.Nespresso WerbungWas macht eine gute und gelungene Werbekampagne aus?
Diese Woche schauen wir uns die neue Nespresso-Werbekampagne an, die unserer Meinung nach mehr als nur gelungen ist. Die Ästhetik, das Storytelling, die subtilen Botschaften und natürlich die unverwechselbare Starbesetzung mit Mr. Nespresso höchstpersönlich – George Clooney.
Nespresso hat nämlich eine neue, an Mord im Orient Express angelehnte Kampagne am Start, die mehr als nur ein bisschen Lust auf Kaffee macht. Altes Geld, luxuriöses Erlebnis und das Ganze humorvoll und spannend inszeniert.
Zusammen nehmen wir die Kampagne Stück für Stück ause...2025-02-0321 min
The Food Institute PodcastSuccess in Sustainability – A Deep Dive on NespressoHow does a coffee brand pivot into honey? The answer might make more sense than you originally believed. Jessica Padula, Nespresso USA’s vice president of marketing and head of sustainability, returns to discuss the company’s sustainability efforts and how her dual roles in marketing and sustainability inform each other and improve the company.
More About Jesssica Padula:
Jessica Padula is the Vice President of Marketing and Head of Sustainability at Nespresso USA, leading the brand in its marketing, communications, advertising and sustainability efforts to further its mission of leveraging coffee as a force for good.
As VP of Mark...2025-01-1427 min
Transform Tomorrow TodayTransforming the World's Coffee Market - Nespresso, with Valerie RobertIn this episode of Transform Tomorrow Today, Valerie Robert 🌏, Global Head of Human Resources (HR), Nestlé Nespresso SA, discusses how Nespresso is revolutionising the coffee industry. From pioneering sustainability initiatives to setting new standards in premium coffee quality, Nespresso integrates innovation and responsibility at every level. Discover how their commitment to supporting farmers, reducing environmental impact, and crafting unique coffee experiences is shaping the future of the coffee market.About NespressoNestlé Nespresso SA is global pioneer in premium portioned coffee, has been transforming the coffee experience since its inception. Renowned for its innovative approach, Nespresso combines cutting...2024-11-1930 min
聽天下：天下雜誌Podcast【永續會Ep.70】Net Positive竟玩真的！Nespresso永續DNA如何化咖啡日常為幸福使命？「你今天喝咖啡了沒？」已經逐漸變成台語「呷飽未？」的現代問候語。同樣品味一杯咖啡，卻在小小行動背後，隱藏遍及11國的巨大永續影響力，究竟Nespresso身為一間全球性咖啡企業，如何實踐「永續DNA」，並率領企業夥伴與消費者共同成就「永續生活學」？請下載收聽「永續會」。
主持人：天下雜誌調查中心總監 熊毅晰
來賓：Nespresso台灣事業部總監 張君妮 Christine
製作團隊：天下整合傳播部、天下實驗室
本集節目由Nespresso合作推薦** **
--
Hosting provided by SoundOn 2024-09-2728 min
The Modern Retail PodcastHow Nespresso is revamping its stores to market itself as a premium coffee brandNespresso's U.S. marketing strategy is about going beyond the coffee machine."We, first and foremost, are a coffee brand," said Jessica Padula, Nespresso's vp of marketing. She joined the Modern Retail Podcast and spoke about the brand's growth plans in the U.S.Nespresso has had retail locations for years. But the brand -- best known for its pod-based coffee brewing system -- has always tinkered with the model, testing out new markets and concepts while sunsetting others. According to Padula, the focus of Nespresso's new retail projects is to showcase the brand's coffee...2024-08-0138 min
Ahead on Marketplaces#97 Wie wichtig ist eBay heute noch für Marken? Mit Matthias Harting von Nespresso
Unser heutiger Gast ist Matthias Harting. Matthias ist bereits zum zweiten Mal hier im Podcast zu Gast. Als Trade Manager bei Nespresso verantwortet er alle Vertriebsaktivitäten, die außerhalb des eigenen Online-Shops oder der Nespresso-Butiken stattfinden. Im Gespräch mit unserem Host Florian Vette gewährt Matthias Einblicke in die Marketplace-Strategie von Nespresso und erzählt unter anderem von der engen Zusammenarbeit mit eBay.
Wie ist Nespresso strukturiert? Wofür steht die Brand und welches Differenzierungsmerkmal unterscheidet Nespresso von anderen Kaffeemaschinen-Herstellern?
Warum ist Amazon bisher der wichtigste Marktplatz für Nespresso und warum hat auch eBay eine ho...2024-08-0137 min
Entreprise CurieuseHélène Gemähling - DRH Nespresso FranceHélène Gemähling a intégré le Groupe Nestlé il y a plus de trente ans et a occupé des postes de DRH au sein de différentes activités du Groupe ; elle est Directrice des
Ressources Humaines de Nespresso France depuis neuf ans.
Hélène place l’humain et l’engagement au cœur de sa stratégie RH et déploie des programmes pour inciter à la déconnexion et au bon équilibre vie professionnelle / vie personnelle au sein de Nespresso. DRH engagée, Hélène est également à l’origine de la signature de partenariats entre...2024-06-1721 min
The Future We WantCraveworthy Sustainability with Just Salad and NespressoWhen you have delicious food with mouth watering ingredients, made by people and farmers who are cared for and take pride in their work, you don’t need to shout about sustainability. The product speaks for itself. Flavor is your competitive edge, and a regenerative approach to business is your secret sauce.For a growing community of brands in the food industry, their recipe for success includes a rigorous commitment to quality and care measured through B Corp certification. In this episode, we speak with dear friends and brand leaders from certified B Corps – Jennifer Lally...2024-04-1953 min
Beauty Advice Made Simple - Skincare, Makeup - & More For Christian WomenBONUS EPISODE - Vlog #1- Things That Changed the Game for Me! My Nespresso Machine and The Bible in a Year Podcast!I was chatting on my YouTube channel last week about things that changed the GAME for me in 2022-2023
As a middle aged full time HOMESCHOOL mom who runs a Podcast and online business, (HELP ME 🤣) I LIVE for my morning cup ‘o joe - and my Nespresso Vertuo Machine is literally JUST like having a barista cup of coffee shop brew in my kitchen ( but with my Robe and PJs on!)
Take that, along with my Favorite Podcast “The Bible in a Year” and it is THE key to a great morning! God is good my f...2024-02-0226 min
Marketing VanguardSustainability, Collaboration, and Purposeful Business: How Nespresso is Brewing SuccessOn this week’s episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and Head of Marketing and Interim VP of Sustainability Jessica Padula. During the conversation, they discuss Nespresso's unwavering commitment to sustainability, the collaboration between the CEO and the Head of Marketing, and the brand's purposeful approach to business. Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skip...2024-01-1822 min
La StoryCafé : Nespresso veut rendre ses capsules plus vertesStar du café en capsule depuis des décennies, le suisse Nespresso investit massivement sur le marché des compostables. Dans « La Story », le podcast d’actualité des « Echos », Pierrick Fay et ses invitées se penchent sur un marché du café porteur, mais en pleine révolution verte.La Story est un podcast des « Echos » présenté par Pierrick Fay. Cet épisode a été enregistré en janvier 2024. Rédaction en chef : Clémence Lemaistre. Invitées : Florence Bauchard et Marie-Josée Cougard (journalistes aux « Echos »). Réalisation : Willy Ganne. Musique : Théo Boulenger. Identité graphique : Upian. Photo : Denis Balibouse/Reuters. Sons : Futur...2024-01-0424 min
Intexto, jounal nouAlaso: premier café haïtien en Nespresso au mondeAlaso, ce café cultivé dans les montagnes de Dondon (Haïti), fait partie des 2% de catégorie haut de gamme consommé mondialement. Il est écologique, éthique, sans acidité ni amertume, ce qui fait dire à un spécialiste, Philippe Agathiadis, qui dirige Café Agga, à Laval, qu’«il est irréprochable». Son usine vient de produire les premières capsules en Nespresso de ce produit haïtien 100% qu’une équipe de In Texto à dégusté.
Né au Cameroun (Afrique) M.Agathiadis découvre lentement les mécanismes du commerce du café grâce à son père (George) qui s’était lancé dans le commerce du café...2023-12-2800 min
AI InsidersBrewing breakthroughs with NespressoIn this episode, we speak to Nespresso insights expert, Stéphane Szymerzna, about how Nespresso is using a test & learn approach to innovation – whether that’s inventing a new product for their existing line, or optimizing for sustainability.Stéphane shares his enthusiasm for coffee and innovation, discussing the challenges of introducing new products while considering consumer adaptability. He reflects on Nespresso's growth from a market challenger to a leader, emphasizing the importance of meeting diverse consumer needs and aligning innovations with brand goals across different regions. The conversation also covers the role of AI in innovation, with S...2023-12-1525 min
Business Impact#70 - Oliver Perquy - Managing Director chez Nespresso Belgilux - “50 % des terres où le café est cultivé risquent de disparaître”Dans l’épisode du jour je vous propose de rencontrer Oliver Perquy, CEO de Nespresso Belgique et Luxembourg. On a parlé de son parcours professionnel, cela fait 15 ans qu’il est chez Nespresso, avant cela il travaillait pour AB inbev. On a forcément parlé de café et de durabilité au sens large puisqu’on a abordé à peu près toutes les questions phares que vous devez certainement vous poser, et moi aussi, sur la stratégie de développement durable de Nespresso. On a parlé du coeur de métier de Nespresso, à savoir le café et de leur programme appelé trip...2023-12-121h 17
Comunicazione ItalianaFORUM RISORSE UMANE 2023 | Phygital Speech | Nespresso incontra l'autorganizzazione | AsterysFORUM RISORSE UMANE 2023 | Talent and Innovation Day | Phygital Speech | in collaborazione con Asterys |"NESPRESSO INCONTRA L'AUTORGANIZZAZIONE: IL VIAGGIO CHE HA INTRODOTTO L'AUTORITÀ DISTRIBUITA IN UNA GRANDE AZIENDA"Negli ultimi decenni le aziende hanno assistito a una crescente complessità, a cambiamenti importanti del contesto economico e sociale, ritrovandosi a vivere una serie di sfide interne che ne hanno ostacolato il successo. Riguardano aspetti come l'eccessiva burocrazia, la proliferazione di sistemi e processi creati per aumentare il controllo, l'attenzione al breve termine, la mentalità a compartimenti stagni e molto altro ancora. Elementi che hanno un impatto sul modo in cui le...2023-12-0533 min
Marketing Today with Alan Hart395: What is Nespresso Brewing Up for Gen Z? With Jessica Padula, VP of Marketing and Interim VP of SustainabilityJessica Padula graduated from Boston University and always knew she wanted to get into brand marketing. However, getting a foot in the door can be difficult, so she took the advertising route to get there. Jessica started her career at Grey Group in New York, where she worked with brands like Downy, Covergirl, and Pantene. By specializing in the emerging space of social media, she was able to move over to the client side in Colorado, first with WhiteWave Foods, and then with Famous Brands. Eventually, she returned to New York as the Integrated Marketing Manager with Swarovski, but...2023-11-2932 min
Technology Time MachineThe Birth of a Java Giant - Nespresso - Episode 51Welcome to season 4! On this episode of Technology Time Machine we learn about the invention of the Nespresso Machine, by the Nestle company called Nespresso! Great coffee, at home, for less.
Resources
https://www.nespresso.com/us/en/
Disclaimer: The Technology Time Machine podcast serves as a platform for open discussions and conversations on various topics. Please note that the personal opinions expressed by the host during the podcast are their own and do not necessarily reflect the views of the podcast as a whole or its affiliated individuals or organizations. The host's opinions ar...2023-11-2218 min
Patati & Patata - L'émission RHNespresso: L'importance du développement et de la proximitéPour ce 68ème de "Patati & Patata", nous avons le plaisir d'accueillir Hélène Gemalhing, DRH chez Nespresso. ☕️ 🌟
Hélène nous partage son expertise sur la gestion des ressources humaines au sein d'une entreprise jeune comme Nespresso, mettant en lumière les défis et les opportunités uniques que cela présente.
Cet épisode promet une exploration captivante des dynamiques RH, offrant un aperçu exclusif des pratiques innovantes de Nespresso en matière de gestion des talents.
Restez à l'écoute pour une dose d'inspiration professionnelle et de découvertes surprenantes ! 🎙️☕
2023-11-1614 min
De RetailTrends Podcast#99 | Kika Buhrmann, ceo Nespresso Nederland | De RetailTrends PodcastKika Buhrmann (43) is sinds april 2023 ceo van Nespresso Nederland. Haar eerste baan is de implementatie van haar masterscriptie op de Spaanse markt. Ze zet de Spaanse vestiging van studentenuitzendbureau LinQ op. In 2008 begint haar Nespresso-avontuur. Binnen 3 jaar is ze commercial director b2c Spanje. In 2013 gaat ze op het Zwitserse hoofdkantoor een wereldwijd transformatieproject leiden. Na 5 jaar maakt Buhrmann de oversteek naar New York, waar ze al snel benoemd wordt tot vice president sales USA. De tijd in New York is bepalend geweest voor haar verdere ontwikkeling. Covid, Black Lives Matter en de politieke polarisatie hebben impact op zowel...2023-10-231h 03
Breaking the MouldCorporate Sustainability with Mary Child from NespressoWhat is it like running the sustainability programme for one of the biggest B Corps in the UK? In this episode we meet with Mary Child, Nespresso’s UK sustainability manager. Mary speaks of Nespresso’s B-Corp certification, the company’s ongoing sustainability journey and their work with communities in and out of the UK. 2023-09-0630 min
Unternehmer:innen der Zukunft - Der Amazon Podcast zum MarketplaceNespresso und seine Strategie als Verkaufspartner auf dem Amazon Marketplace
Schon seit mehreren Jahren verkauft Nespresso zusammen mit seinen Vertriebspartnern im Vendor-Modell auf Amazon Nespresso Maschinen. Um Amazon Kundinnen und Kunden dort nun auch im Bereich Kaffeekapseln die gewohnte Qualität und Convenience zu bieten, ist Nespresso zudem seit Anfang 2022 als Verkaufspartner auf dem Amazon Marketplace in Deutschland aktiv. In der aktuellen Folge des UdZ Podcast erzählen Matthias Harting, Trade Manager B2C bei Nestlé Nespresso Deutschland, sowie sein Kollege Daniel Lentz, Key Account Manager für das E-Commerce- und Online-Marktplatzgeschäft von Nespresso in Deutschland, u.a. wie sich die Verkaufsstrategie in den beiden Bereichen unterscheidet, welche Adver...2023-09-0548 min
Coffee 101Nespresso - The Fancier European Version of K-CupIn this episode, Kenneth is once again joined by his coffee friend, Jay Reed, who is also the co-host of the Vittles and Vitals and Guys of a Certain Age podcasts and the owner of the popular eatsoneate food & drink blog. Last week´s episode was all about the popular K-cup coffee pods. This week, it is the turn of the European-based Nespresso pod system. They look at the differences, share their experience with the system, consider its environmental credentials, and provide you with tips to help you to make the best Nespresso. KE...2023-08-2357 min
Gochujang GangA A Month: Is Nespresso's Iced Americano a Necessity?The Gochujang Gang continues A A month, a celebration of the Iced Americano, Korea's favorite coffee, by staying in to determine if a Nespresso-made beverage is a morning necessity or if it can't compare to the professionals. In this episode, the Gang:
(00:00) starts the episode with a musical opening and introduction,
(05:51) closes the jangdok lid, talking about Nespresso back in the day, when they got their machines, their favorite pods, and expensive coffee bean grinders,
(23:09) participates in the Standard edition of the Golden Gochu Quiz, answering Nespresso based trivia,
...2023-08-191h 15
Ngomongin BisnisBrewing Culture: Nespresso's Cameo in K-DramasDalam seri ini, kami akan membahas dengan mendalam bagaimana bisnis Nespresso secara cerdik menyelipkan dirinya ke dalam cerita-cerita menarik dari drama Korea. Dari apartemen mewah hingga kedai kopi yang nyaman, mesin kopi elegan Nespresso menjadi bagian tak terpisahkan dari narasi yang memikat.
Visit us on: www.melonbranding.com
Follow us on:
Instagram: @melonbranding
LinkedIn: Melon Branding Agency
Youtube: Melon Branding
Tiktok: @melonbranding
Voice: Priscillia Charista2023-08-0910 min
A Grande Ideia#009 - Nespresso: Como As Cápsulas De Café e o George Clooney Revolucionaram o MundoConverse com a gente sobre a ideia deste episódio no nosso grupo do Telegram! Acesse o grupo pelo link t.me/agrandeideia
Neste episódio de Ideia Comentada, vamos conversar sobre a revolução que a Nespresso trouxe para o universo do café. Lembra daqueles tempos em que coar café era uma tradição matinal quase sagrada? Daí chegou a Nespresso e falou: "Pra quê todo esse trabalho?"
Hoje, com um simples clique, você tem um café de qualidade barista na sua xícara, mesmo sem entender nada de café. A Nespresso não apenas mudou a...2023-07-2131 min
The Food Institute PodcastHow Nespresso Wins in the U.S. MarketWhile ubiquitous in Europe, the Nespresso brand has worked hard to make inroads in the U.S. market. How does the direct-to-consumer coffee company view the modern consumer, and how does it plan to continue its growth in the years to come? Nespresso vice president of marketing Jessica Padula joined The Food Institute Podcast to discuss the company’s history, its unique place in the coffee vertical, how it views loyalty, and how omnichannel offerings are key to its success.
More About Jessica Padula:
Jessica joined Nespresso USA in 2016 as Manager, Social Media. When she joined, she brought a unique co...2023-06-0637 min
Ahead on Marketplaces#55 So wächst Nespresso mit Check24, Kaufland, eBay und Amazon - mit Matthias Harting
Unser heutiger Gast ist Matthias Harting. Er ist Trade Manager bei Nespresso und verantwortet alle Vertriebsaktivitäten, die außerhalb des eigenen Online-Shops oder der Nespresso-Butiken stattfinden. Im Gespräch mit unserem Host Florian Vette gewährt Matthias Einblicke in die Omnichannel-Strategie von Nespresso und erzählt, wie sein Team auf verschiedenen Marktplätzen und Portalen erfolgreich Neukunden gewinnt.
B2B oder B2C? In welchen Szenarien nutzt Nespresso welches Modell und wie spiegeln sich die Aufteilung im Marktplatz-Business von Nespresso wider? Von Fire TV bis Homepage-Takeover - wie erfolgreich sind unterschiedliche Awareness-Maßnahmen auf Amazon? Wie untersc...2023-04-2742 min
Talking Purpose - Wirtschaft neu denkenNespresso: "Für mehr Nachhaltigkeit müssen wir Menschen bewegen" | #50
Mein Gast heute: Anis Hachem, Innovation & Sustainability Manager B2B von Nespresso und B Corp Ambassador, da er bei Nespresso einer der Verantwortlichen für die B Corp Zertifizierung des Unternehmens ist
„So wie Kaffee durch unsere Venen fließt, ist Nachhaltigkeit Teil unserer DNA“ beschreibt Anis Hachem das Selbstverständnis von Nespresso in Bezug auf die eigenen Nachhaltigkeitsaktivitäten.
Erfahrt im Podcast, welche Nachhaltigkeitsinitiativen Nespresso unter dem Dreiklange ‚Advance Circularity, Regenerate Landscapes‘ und ‚Empower Communites‘ seit vielen Jahren verfolgt und warum das Ziel ‚to Inspire Collective Action‘ für Nespresso Schlüssel für Nachhaltigkeit ist.
Sehr stolz ist das Unternehmen auf...2023-03-2453 min
DoTheMATH#052 Inovando em produto, em modelo de negócio e em marketing | Ieda Ribeiro (Nespresso)A Nespresso trabalha com diferentes jornadas digitais online, offline e híbrida, com variáveis como volume e frequência de compra, entre outras. Os dados ajudam a empresa 'clusterizar' seus consumidores para fazer a oferta adequada. Por exemplo, alguns buscam experiência, outros buscam oferta. A inovação é elemento-chave para manter o público engajado. Livro "Transformação Radical": https://www.magazineluiza.com.br/livro-transformacao-radical/p/227719200/li/adml/. Com: Ieda Ribeiro https://www.linkedin.com/in/iedarib/, Customer Experience & Insights Manager da Nespresso https://www.nespresso.com/br/pt/, e Fabiana Amaral https://www.linkedin.com/in/fabianakortedoamaral/, Executive Growth Dir...2023-03-2254 min
Le Client par Marine Deck#60 - Jeremie Herrmann - Nespresso France : Créer une Direction de l'omnicanalité pour plus de fidélisation clientÉPISODE 🎙️:
Jeremie Herrmann est Directeur E-commerce & Marketing Omnicanal chez Nespresso France. Il travaille chez Nespresso depuis plus de 20 ans. Il a connu une grande partie de la vie et de la croissance de l'entreprise qui fête ses 30 ans.
Nespresso a toujours été reconnue comme étant une marque engagée pour ses clients. Chacun remarque le travail effectué sur les parcours clients, le service en boutique, les rituels différenciant déployés pour asseoir la signature Nespresso et les innovations de services.
Pour aut...2023-03-0750 min
КонкурентыNespresso vs Ethical Coffee Company: капсульные войныКогда молодой и амбициозный управленец Жан-Поль Гайяр пришел работать в продуктовую компанию Neste в конце 80-х, в ней было маленькое и не особо успешное подразделение по производству кофемашин — Nespresso. За 10 лет с тех пор, как Гайяр возглавил Nespresso, этот бренд стал символом элитного кофе, закрытым потребительским клубом с налётом избранности — и одним из главных драйверов роста корпорации Nestle. Но настоящая борьба за рынок кофейных капсул заварилась, когда после ухода из Nespresso Гайяр основал новую компанию — Ethical Coffee Company. Многолетние судебные тяжбы за патенты, баснословные гонорары звёздам вроде Джорджа Клуни за участие в рекламе и умение сыграть на экологической повестке — всё это стало реальностью в капсульных войнах двух производителей. Защита бизнеса от блокировок с банком Точка https://tochka.com/compliance/ Автор сценария: Наталья Суворова Редактор: Настя Красильникова Продюсеры: Павел Боровков и Ксения Красильникова Звукорежиссер: Юрий Шустицкий Саунддизайн: Антон Booster2023-01-3124 min
商周Bar【百大顧問直播】從產地到回收，國際品牌深入在地永續供應鏈精品咖啡Nespresso， 如何讓你手上每一杯咖啡都實現「碳中和」？「#商周百大顧問直播」邀您加入共學行列，立即報名→ https://bwnet.pse.is/3s8ayx
本集節目來自12月22日 商周百大顧問直播的精華內容
來賓：Nespresso台灣事業部總監 盧翰霖
聆聽重點：
一家全球跨國品牌，如何將ESG與碳中和策略落實在地化
Nespresso是如何讓2022年品牌中的每一杯咖啡都是碳中和咖啡，
咖啡國際品牌的永續策略，實際的落實到在地化與供應鏈一起合作來實踐。
Nespresso台灣事業部總監盧翰霖，將在本集節目分享，在台灣的銷售與回收，
也都能實現淨零碳排循環!
您的意見是商周成長的動力，感謝您給我們回饋與改進的機會
歡迎填寫滿意度調查表：https://forms.gle/jqCZEWrcK9cYhpej6
--
Hosting provided by SoundOn 2022-12-2948 min
Stop BulosPhishing NespressoMe ha llegado un mail oficial de Nespresso donde nos advierten de una campaña fraudulenta que está llegando de manera masiva por correo electrónico y la que solicitan a sus clientes datos personales y datos bancarios para canjear puntos acumulados, por regalos de la marca.
Quiero recordarte que tu bandeja de spam está llena de este tipo de correos, pero es normal que alguna vez se escape alguno y acabe en tu bandeja de entrada, por ello debes aprender a diferenciar los fraudes de los correos legítimos.
En primer lugar, siempre debes mirar...2022-12-0902 min
Choses à Savoir ÉCONOMIEQuel est l'avenir des dosettes Nespresso ?Depuis qu'elles ont été lancées, en 1986, les dosettes créées par le groupe Nespresso ont connu un grand succès. Elles expliquent en partie la réussite 'une entreprise qui est devenue la seconde marque de café dans le monde.Pour conforter sa position, Nespresso a voulu s'inscrire dans une politique "zéro déchet", gage de son intérêt pour les enjeux environnementaux.Ce souci se manifeste notamment par la mise en vente de dosettes compostables. Elles pourront donc se dégrader naturellement dans le sol du jardin, mêlées à d'autres d...2022-11-3001 min
Finanzpodcast der Shareholder Value Management AGDiaSorin: Mit dem „Nespresso-Modell“ zum ErfolgManchmal tauchen Produkte auf, die dann über Nacht nicht mehr aus dem Alltag wegzudenken sind. Das Smartphone gehört auf jeden Fall dazu. In einen anderen Kontext gehören ohne Frage Diagnose-Tests zur Schnellerkennung von Krankheiten. Durch Corona wurden Schnelltests oder die deutlich genaueren PCR-Tests zu einem festen Bestandteil unseres Alltags. DiaSorin erlebte durch Corona auch eine Sonderkonjunktur. Doch das italienische Unternehmen ist insgesamt so breit aufgestellt, dass hier auf Sicht der kommenden Jahre hohe Unternehmenserträge und ein stabiles Wachstum locken. Dahinter steckt u.a. das „Nespresso-Modell“.
00:00-01:50 Was macht das Unternehmen DiaSorin?
01:50-03:14 Der star...2022-11-3006 min
We Up SalesCapsules, café et innovation, les enjeux Nespresso ! - actu conso du 25/11/2022Up’Date News, un podcast proposé par Upsell, le récapitulatif de l’actualité de la semaine autour des sujets de la distribution, de la relation client ou du field advocacy.
Soutenu par Upsell, Force de vente externalisée et supplétive, et animé par Benoit.
=====
Au sommaire :
Nespresso dévoile une nouvelle gamme de capsules.
Rians remplace ses pots en aluminium par du verre.
Bel et Standing Ovation s’associent dans le développement de protéines.
Sederma récompensé d’un nouveau prix en Indonésie.
PGC FLS sur la 2e semaine de novembre...2022-11-2507 min
The Tea on Sustainable Living#15 | Spilling the tea on Nespresso and PatagoniaToday, we’re diving back in after the summer break with our opinions on two big pieces of environmental news: Nespresso’s recent B Corp Certification and Patagonia’s founder donating the company to fight the climate crisis.Links and resources:B Corp - Nespresso Global Certified B CorporationNespresso - Nespresso B CorpFair World Project - Nespresso: Known for human rights violations, now B Corp certifiedOpen democracy - The B-Lab is wrong about human rights - but there’s a fixGreen prophet - B Corp’s sustaina...2022-10-1151 min
NZZ AkzentWie das Koks zu Nespresso kam
Eine halbe Tonne Kokain im Wert von 50 Millionen Franken wurde Anfang Mai bei Nespresso im Kanton Freiburg gefunden. Nicole Anliker konnte die Reise des Rauschmittels nachzeichnen.
Weitere Informationen zum Thema: https://www.nzz.ch/international/kokain-im-kaffeesack-wie-eine-halbe-tonne-zu-nespresso-gelangte-ld.1684826
Hörerinnen und Hörer von «NZZ Akzent» lesen die NZZ online oder in gedruckter Form drei Monate lang zum Preis von einem Monat. Zum Angebot: nzz.ch/akzentabo2022-08-0213 min
คำนี้ดีKND945 คำว่าอะไรที่ทำให้ Nespresso เป็นสุดยอดแบรนด์ในใจคนรักกาแฟคำนี้ดีซีรีส์ ‘Brand Worth Brand Words’ เอพิโสดนี้ขอเชิญชวนทุกคนมาทำความรู้จักกับ ‘Nespresso’ ผู้นำด้านกาแฟแคปซูลและเครื่องชงกาแฟชนิดแคปซูลระดับพรีเมียม สุดคุ้นหูผ่านคำ
โดย Nespresso ขับเคลื่อนธุรกิจผ่าน 3 commitments ที่เป็นหัวใจสำคัญหลัก 3 คำนั่นก็คือ 1) ‘Climate’ ความใส่ใจในสิ่งแวดล้อมผ่านการลดการปล่อยก๊าซคาร์บอนในทุกกระบวนการผลิต ไปจนถึงตลอดการทำงานกับคู่ค้าในห่วงโซ่อุปทาน (Supply Chain) 2) ‘Community’ การใส่ใจคุณภาพชีวิตที่มั่นคงของชุมชนชาวไร่กาแฟ และ 3) ‘Circularity’ การมุ่งส่งเสริมการบริโภคแบบหมุนเวียนที่ไม่สิ้นเปลืองทรัพยากรโลก!
ดังนั้น ‘Nespresso’ จึงถือว่าไม่ได้ใส่ใจเพียงรสชาติกาแฟที่มีคุณภาพเพียงเท่านั้น แต่ยังใส่ใจในโลกของเราอีกด้วย
แต่ Brand Words ที่คำนี้ดีจะขอมอบให้กับ Nespresso จะเป็นคำว่าอะไรบ้างนั้น ไปหาคำตอบพร้อมกันใน #คำนี้ดี BrandWords เอพิโสดนี้เลย!
#NespressoTH #BCorp #Sustainability #กาแฟแคปซูล #แคปซูลกาแฟ
2022-07-0820 minคำนี้ดีKND945 คำว่าอะไรที่ทำให้ Nespresso เป็นสุดยอดแบรนด์ในใจคนรักกาแฟคำนี้ดีซีรีส์ ‘Brand Worth Brand Words’ เอพิโสดนี้ขอเชิญชวนทุกคนมาทำความรู้จักกับ ‘Nespresso’ ผู้นำด้านกาแฟแคปซูลและเครื่องชงกาแฟชนิดแคปซูลระดับพรีเมียม สุดคุ้นหูผ่านคำ
โดย Nespresso ขับเคลื่อนธุรกิจผ่าน 3 commitments ที่เป็นหัวใจสำคัญหลัก 3 คำนั่นก็คือ 1) ‘Climate’ ความใส่ใจในสิ่งแวดล้อมผ่านการลดการปล่อยก๊าซคาร์บอนในทุกกระบวนการผลิต ไปจนถึงตลอดการทำงานกับคู่ค้าในห่วงโซ่อุปทาน (Supply Chain) 2) ‘Community’ การใส่ใจคุณภาพชีวิตที่มั่นคงของชุมชนชาวไร่กาแฟ และ 3) ‘Circularity’ การมุ่งส่งเสริมการบริโภคแบบหมุนเวียนที่ไม่สิ้นเปลืองทรัพยากรโลก!
ดังนั้น ‘Nespresso’ จึงถือว่าไม่ได้ใส่ใจเพียงรสชาติกาแฟที่มีคุณภาพเพียงเท่านั้น แต่ยังใส่ใจในโลกของเราอีกด้วย
แต่ Brand Words ที่คำนี้ดีจะขอมอบให้กับ Nespresso จะเป็นคำว่าอะไรบ้างนั้น ไปหาคำตอบพร้อมกันใน #คำนี้ดี BrandWords เอพิโสดนี้เลย!
#NespressoTH #BCorp #Sustainability #กาแฟแคปซูล #แคปซูลกาแฟ
2022-07-0820 min
Gamers Roast PodcastCocaine in a Nespresso Factory, Xbox Goes Down for a Weekend, & LOTR Goes Mobile! | GRP Episode 41Good morning gamers, and thanks for joining us for another episode of the Gamer's Roast Podcast! This week, we try two new coffees, the Simple Truth Organic Nitro Cold Brew and a Victor Allen Iced Latte! Then, we take a look at a BBC story about powder cocaine being smuggled through a Nespresso factory, giving a whole new meaning to "don't talk to me before I've had my coffee." And finally, we wrap up by talking about the recent Xbox service outage and EA's announcement of a new LOTR mobile game...although we may have gotten a bit off...2022-05-1256 min
The Empire Builders Podcast#046: Nespresso – 400 Nespresso’s drunk every secondNespresso, a startup that failed twice before it took off, even though the machines were cheaper, no training was required, and it produced better quality coffee. It took glamour to create a successful launch.
Dave Young:
Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’r...2022-04-2711 min
Una Birra di UX🚫 Errori che NON fanno convertire il tuo Ecommerce! - Analisi UX di NESPRESSO► 00:24 — Aspettativa dell'utente nell'atterraggio sull'ecommerce
► 03:03 — Analisi dell'esperienza utente della Home di Nespresso
► 12:47 — Sottoscrivere un abbonamento Nespresso - QUANTI ERRORI!
► 20:58 — UX del Carrello di Nespresso - EASTER EGG! 🎁
► 25:40 — Conclusioni e VOTO
▶️ Guarda il video su https://youtu.be/QOfIGgT5vzY
Piacere, sono Lorenzo Pinna dal 2010 aumento le Conversioni potenziando l'esperienza utente (UX).
Lo faccio per brand internazionali e posso farlo per te!
Analizzo la tua UX per potenziare le tue conversioni
— Fissa un appuntamento su https://calendly.com/lorenzopinna/analisi_ux
Consigli ESCLUSIVI di UX 🍺 https://t.me/unabirradiux2022-03-1828 min
Full View#013 Como trabalhar a gestão de relacionamento e a experiência do consumidor | Gabriel Nobre (Nespresso)Em pouco tempo, a disrupção e a inovação sacudiram um dos mercados globais mais tradicionais: o de café. O Brasil, que é o maior do mundo em consumo da bebida, também se rendeu ao cafezinho encapsulado e porcionado. Isso remete a um trabalho contínuo de desenvolvimento de diferenciação capaz de impactar a jornada de compra. Conversamos com a Nespresso, que é extra forte nisso e desenvolve estratégias de fidelização em diversos canais de vendas, garantindo um efeito financeiro bastante positivo. Com: Gabriel Nobre (https://www.linkedin.com/in/gabriel-vrnobre), diretor comercial B2C da Nespresso (https://www.ne...2022-02-2330 min
Atomi & Bit, di Andrea Latino e Manageritalia41. Come generare valore tramite la Sostenibilità – con Chiara Murano, Sustainability Manager NespressoNel quarantunesimo episodio di Atomi&Bit, Andrea Latino ospita Chiara Murano, Sustainability Manager di Nespresso, società del gruppo Nestlé specializzata nella commercializzazione di caffè e delle relative macchine. In questo episodio si affronta il tema della sostenibilità nelle sue diverse sfaccettature: da quella ambientale a quella sociale, da come viene percepita dal singolo consumatore e l’impatto che ha sull’intera società. L’impegno di Nespresso è anche nel mondo della cultura volto alla tutela del patrimonio artistico italiano.
Come sempre, il nostro ospite regala tre consigli pratici ai nostri ascoltatori, in questo episodio su come farsi trovare pronti sulle...2022-02-1031 min
Social Innovation LabHow To Build a Global Social Ecosystem with Local Relevance with Thomas Dutreive - Global Digital and Social Media Project Manager at Nestlé Nespresso SAManaging a global social ecosystem is no easy task. With 40+ Instagram accounts, how does Nespresso do it with keeping local relevance in mind? For this episode, we welcomed on Thomas Dutreive, Global Digital and Social Media Project Manager at Nestlé Nespresso SA to offer fresh insights into this global challenge. Thomas walks us through how he approaches global vs local strategies, winning attention online and leveraging social media management tools to administer a global ecosystem. Put your headphones on, and let’s experiment together! 2022-01-1711 min
The Secret SauceTSS489 3 กลยุทธ์ พา Nespresso สู้ตลาดกาแฟแคปซูล 2022รับชมแบบวิดีโอ https://youtu.be/SZlEhWc26us
‘ใส่แคปซูลแล้วกดปุ่ม’ ถือเป็นขั้นตอนที่ง่ายมากๆ เพื่อให้ได้กาแฟเอสเพรสโซหนึ่งช็อตมาดื่มตอนเช้า นี่จึงเป็นเหตุผลให้ใครหลายคนเทใจให้เครื่องชงกาแฟแคปซูล และกลายเป็นแฟนพันธุ์แท้ของแบรนด์อย่าง ‘Nespresso’
คำถามก็คือ อะไรคือเคล็ดลับที่ทำให้ผู้บริโภคไม่เผลอไผลเหลียวแลแบรนด์อื่นเลย แม้กระทั่งในวันที่มีทางเลือกกาแฟแคปซูลในท้องตลาดมากมาย? มาร่วมกันถอดรหัสความสำเร็จของ Nespresso เจ้าตลาดเครื่องชงกาแฟได้ใน The Secret Sauce เอพิโสดนี้
2022-01-0526 min
數位時代 Business NextEP64. 100%碳中和咖啡口感如何，Nespresso怎麼平衡公益和生意？2022年，Nespresso將推出全球第一杯碳中和咖啡，從產地源頭的種植和採收開始，一路到最終的包材和咖啡渣回收，全程達到環境友善。在ESG上的付出，企業贏回什麼？數位時代總主筆王志仁與Nespresso台灣事業部總監盧翰霖共同交流： 1.對環境和社會友善是ESG的重要部分，企業及早行動，有助供貨來源和品質穩定。如Nespresso啟動計畫，改善咖啡豆產地的種植環境和薪資條件，農民素質和向心力提高，促成高品質咖啡豆穩定輸出，並降低供應鏈失靈風險。 2.ESG 執行可再回到品牌自身，產生無形效益。在台灣，Nespresso回收膠囊咖啡的鋁製包材，製成手機座和筆記本再贈予會員；在義大利，咖啡渣則製成堆肥種植稻米，Nespresso再回購捐贈食物銀行，兼顧環境永續和企業聲譽。 3.ESG可協助形成價值主張，凝聚消費者認同感。在台灣，Nespresso增加回收點並承擔鋁製包材回收費用，降低消費者參與門檻，回收率和回購率持續上升，消費者以購買商品支持，和品牌形成雙贏。 Powered by Firstory Hosting2021-12-2227 min
ป้ายยา by รุ่งNespresso Essenza Mini เครื่องทำกาแฟแบบแคปซูลเพื่อความประหยัดของคอกาแฟ | ป้ายยา EP18คอกาแฟมาทางนี้! รุ่งฤดีพาโจ้บองโก้มาป้ายยาด้วย Nespresso Essenza Mini เครื่องทำกาแฟที่บอกเลยว่าเป็นนวัตกรรมของวงการกาแฟ ด้วยความที่มีรสชาติกาแฟให้เลือกเยอะมากสำหรับทุกความชอบ และความสะดวกประหยัดที่ทดแทนกาแฟสดได้ประมาณหนึ่งเลยทีเดียวไปฟังข้อดีข้อด้อยของเครื่อง Nespresso ตัวฮิตราคาหลัก 4,000 บาท ว่าทดแทนอาการอยากกาแฟของคนรักกาแฟได้อย่างไร#SalmonPodcast #SalmonHouse #ป้ายยา #ป้ายยาพอดแคสต์ #รุ่งฤดี #รุ่งป้ายยา #Nespresso #NespressoEssenzaMini Learn more about your ad choices. Visit megaphone.fm/adchoices2021-12-0932 min
Tech ReframedNespresso's most advanced machine, the Vertuo line, comes to South AfricaFollowing the success of Vertuo in numerous countries across North America, Europe, and Asia, the Vertuo Next range is now available in South Africa, where many consumers prefer a large coffee, often starting their day with one that is more than 200ml. In this episode, I speak to Yassir Corpataux, Nespresso Coffee Ambassador, about the new Vertuo line, sustainability, and why Nespresso is bringing this incredibly advanced machine to South Africa now.Vertuo Next comes in three colours: Light Grey, Cherry Red, and Matt Black. While Vertuo Next...2021-10-0837 minTech ReframedNespresso's most advanced machine, the Vertuo line, comes to South AfricaFollowing the success of Vertuo in numerous countries across North America, Europe, and Asia, the Vertuo Next range is now available in South Africa, where many consumers prefer a large coffee, often starting their day with one that is more than 200ml. In this episode, I speak to Yassir Corpataux, Nespresso Coffee Ambassador, about the new Vertuo line, sustainability, and why Nespresso is bringing this incredibly advanced machine to South Africa now.Vertuo Next comes in three colours: Light Grey, Cherry Red, and Matt Black. While Vertuo Next...2021-10-0837 min
Home Gadget GeeksErin Lawrence from Tech Gadgets Canada with Nespresso Coffee and Amazon Announcements - HGG506Full show notes, transcriptions (available on request), audio and video at http://theAverageGuy.tv/hgg506
Erin Lawrence from Tech Gadgets Canada at https://techgadgetcanada.com/ joins us as we talk all about the latest from Nespresso with Nespresso Coffee Makers and Coffee Pods. It’s a different way of looking at coffee both in the way you make it and purchase it. We wrap the show with some discussion around the latest Amazon event where a bunch of new products was announced including a new robot named Astro. Jim revisits the discussion around a new robot vacuum cl...2021-10-021h 15
Home Gadget GeeksErin Lawrence from Tech Gadgets Canada with Nespresso Coffee and Amazon Announcements - HGG506Full show notes, transcriptions (available on request), audio and video at http://theAverageGuy.tv/hgg506 Erin Lawrence from Tech Gadgets Canada at https://techgadgetcanada.com/ joins us as we talk all about the latest from Nespresso with Nespresso Coffee Makers and Coffee Pods. It’s a different way of looking at coffee both in the way you make it and purchase it. We wrap the show with some discussion around the latest Amazon event where a bunch of new products was announced including a new robot named Astro. Jim revisits the discussion around a new robot...2021-10-021h 15
How I WorkBONUS: Nespresso’s Jean-Marc Dragoli teaches you to make a great brew and learn a new languageToday's show is brought to you by Nespresso Professional.In previous episodes of How I Work, we’ve talked about the value of “micro-breaks” for maintaining energy over a long day at the office. Nespresso’s Jean-Marc Dragoli takes this to a new level, stealing away for a “coffee moment” seven to ten times a day! He teaches you how a cup of coffee can facilitate anything from quiet reflection to a sense of connection with farmers on the other side of the globe. He also gives you the low-down on caffeine c...2021-09-3033 min
ПрактикаDaysДля Nespresso "D2C - суть бизнес-модели". Екатерина ГлаватскихПеред вами запись с конференции D2C Day.Мой собеседник - Екатерина Главатских, руководитель управления маркетинга компании Nespresso.Екатерина отвечает в компании за весь маркетинг, включая бренд-коммуникации, запуски продуктов, ритейл и трейд-маркетинг, а также crm & insights.Сайт компании: https://www.nespresso.com/ru/ru/ Партнеры проекта:⇢ MediaNation - агентство digital-маркетинга https://medianation.ru/⇢ Perfluence - агентство по работе с блогерами и инфлюенсерами. Продажи через блогеров по модели CPA https://perfluence.net/ ⇢ Чекбокс - платформа Sameday-доставки с экономикой Next Day https://checkbox.ru/⇢ Aplaut - увеличение продаж в e-commerce через пользовательский контент https://aplaut.com/ ⇢ Sellematics - платформа мониторинга и аналитики на Wildberries, Ozon, Яндекс-Маркет и около 15 других маркетплейсов и крупных интернет-магазинов https://sellematics.com/ru/ ■ Подписывайтесь на ютуб-канал ПрактикаDays: https://www.youtube.com/c/preboris/videos?sub_confirmation=1 ■ Программа и новости проекта в Telegram-канале https://t.me/praktikadaysonline■ Подробнее о проекте ПрактикаDays, программа эфиров и ссылки на каналы: http://praktikadays.ru/ПрактикаDays - ежедневные эфиры о e-commerce, ритейле, технологиях, новых бизнес-моделях и предпринимательстве. Наши гости - предприниматели, от домашних стартапов до участников списка Forbes, топ-менеджеры интернет-магазинов и международных корпораций. Цель ПрактикаDays - это расширение кругозора. В эфирах мы узнаем, как на практике работает тот или иной бизнес, о целях, стратегиях, решениях, технологиях, ошибках, перспективах и идеях, которые можно использовать или просто учитывать в своей работе. Мир стремительно ускоряется, в бизнес врываются цифровые технологии, маркетплейсы теснят традиционный ритейл, а новые бизнес-модели м2021-09-2923 min
#NespressoXSmetana#NespressoXSmetana #12 Michael Moureček, zakladatel značky FestkaMichael Moureček zakladatel značky Festka, je bývalý závodní jezdec, dnes vášnivý popularizátor cyklistiky a výrobce karbonových kol na míru.Jeho snem bylo perfektní kolo na míru, ale protože mu ho nikdo nedokázal postavit podle jeho představ, prostě si kolo postavil sám. Dnes jsou karrbonová kola Festka stavěná na míru a oblíbena na celém světě.Navrhnout a sestavit kolo z recyklovaného hliníku z Nespresso kapslí byla pro Michala před pár lety velkou výzvou a dobrodružstvím. A tak vznikl prv...2021-09-2922 min
Hidden LayersJustin DeGeorge, Nespresso USAIn the United States, Nespresso is usually associated with high-quality coffee - not to mention those George Clooney ads. This week on Hidden Layers, I sat down with Justin DeGeorge, the Vice President of Marketing at Nespresso USA, to talk about how the company achieves its mission of providing the best coffee experiences to consumers in a sustainable way, as well as what Nespresso’s experiences over the past year have been like.
As a largely D2C brand, Nespresso was well-equipped once the pandemic hit to keep people caffeinated in the comfort of their own homes. At the same time...2021-09-2130 min
de Buik LiveErik van Houten van Nespresso Nederland (live @ Gastvrij Rotterdam 2021)In deze speciale editie van de Buik Live praat Gijsbregt Brouwer, oprichter van de Buik en foodtrendwatcher met Erik van Houten, directeur marketing van Nespresso Nederland. Deze korte serie is live opgenomen op Gastvrij Rotterdam. Erik praat over de zakelijke klanten van Nespresso, zoals Thoms, Fred en Maris Piper. Ook gaat hij in op wat Nespresso doet aan duurzaamheid: van boer tot in de horeca zelf.2021-09-2027 min
Achtung Achterbahn - Business & Freunde Talk#85 Graf Dracula wiegt Bananen ab | Einkaufen, Nespresso, Gesellschaftskritik, Alipay, Mailchimp, Rassismus, ImpfenPuh, was ist da denn los: Von Einschulung zu Obst-Kauf, Holocaust, Regulierungen in China, Rassismus, der gesellschaftlichen Spaltung durch die Impfdiskussion, Foltergeräten, Urlaub und Kaffeekapseln gibt es eine ziemlich große Bandbreite von Themen.
Welche gesellschaftlichen Auswirkungen haben unserer Ansicht nach manche aktuelle Themen? Warum nerven uns Verschwörungstheorien zur Covid-Impfung? Warum geht es diesmal auch um Foltergeräte? Wer hat Schuld an Machine Learning Fehlern? Wie steht es um die Impfdiskussion? Was macht Hannes in Rumänien? Wieso ist das Thema Nachhaltigkeit so omnipräsent? Wie wichtig ist Vertrauen zu Medien? Wie will China den Tech-Markt stärker re...2021-09-1654 min
#NespressoXSmetana#NespressoXSmetana #11 Michal Froněk, architekt a designérProfesor na Vysoké škole uměleckoprůmyslové v Praze (VŠUP), už na studiích v roce 1990 se spolužákem Janem Němečkem založili studio Olgoj Chorchoj. Od té doby jsou podepsaní pod stovkami návrhů a realizovaných projektů nejrůznějších oborů průmyslového designu a architektury, jejich práce se objevují v prestižních prodejních galeriích světa, před třemi lety jim Moravská galerie v Brně uspořádala retrospektivní výstavu Logika emoce, kromě jiného připravili výtvarný koncept výstavy Tima Burtona. Michal dlouhodobě spolupracuje se značkou Nespresso a stál za zrod...2021-09-1522 min
C'est pas que de la Com'#01 - Nespresso - Hélène Coulbault, Responsable Communication Corporate, RSE et InterneQuand elle est chassée par l’entreprise il y 6 ans, Hélène a du mal à faire le lien entre Développement durable et café en capsule.
Elle va découvrir une entreprise engagée et consciente du chemin à parcourir avant de pouvoir commencer à révéler au grand public les engagements pris.
Recrutée pour développer les relations presse, Hélène devient rapidement l’Experte de la communication sur les sujets de RSE de Nespresso.
Elle va progressivement s’attaquer à l’ensemble des points de contact du parcours client, estimant qu’il dev...2021-09-1442 min
#NespressoXSmetana#NespressoXSmetana #07 Lukáš Skála, cukrářDezerty Lukáše Skály jsou pokaždé dechberoucím uměleckým dílem. Několikanásobný držitel titulu Cukrář roku a vítěz zlaté medaile z gastronomické olympiády v Erfurtu nabízí své inovativní i tradiční zákusky v cukrářské továrně v centru Prahy a ochutnat je mohou v kavárně Nespresso Café i návštěvníci karlovarského filmového festivalu. 2021-08-2619 min
El club de la sustentabilidadCompromisos sustentabilidad Nespresso, Daniela Becker, Marketing Manager Nespresso ChileNespresso recolecta sus cápsulas ya utilizadas en sus boutiques o a domicilio en la Región Metropolitana, y luego Armony, empresa especializada en el transporte y tratamiento de residuos orgánicos, se encarga de llevarlas a su planta de compostaje, donde las trituran y separan el aluminio del café, para transformar este último en compost que tendrá diversos usos.2021-08-2316 min
TrajectoireEntrevue avec Clémence Nutini - Responsable développement durable NespressoDans cet épisode, nous recevons Clémence Nutini, responsable développement durable chez Nespresso. Après une expérience de 6 ans en conseil, notamment chez Deloitte au sein du département développement durable, elle décide de retourner en entreprise pour donner son impulsion à la stratégie RSE de Nespresso, entité du groupe Nestlé.
Nous avons demandé à Clémence Nutini en quoi consistait réellement le quotidien d’un responsable RSE au sein d’une grande entreprise. Elle nous a parlé de la diversité des interlocuteurs avec qui elle travaillait et en quoi son rôle était différent par rappo...2021-05-0336 min
Movendo-se PodcastT3 E06: Experiência do Cliente - Nespresso - Marcos DjinishianAprender sobre experiência do cliente pode ser útil em vários aspectos da nossa carreira, e por essa razão criei uma série de 3 episódios que irão mostrar alguns profissionais e empresas de segmentos completamente diferentes mas que tem algo em comum: a obsessão pelo cuidado com as pessoas! No terceiro e último episódio dessa série, eu conversei com o Marcos Djinishian, atual Diretor de Marketing da Nespresso que tem na sua bagagem mais de 20 anos de carreira dedicados a uma mesma empresa, a Nestlé. Conheça os bastidores que fazem da Nespresso uma...2021-04-0744 min
La Minute Crooner AttitudeNespresso, Anny Cordy et Kinder Surprise les associations au delà de la raisonIl y a quelques mois, la maison Suisse Nespresso avait été mise sur le banc des accusés pour les origines et provenances des cafés qu’elle utilisait, il a quelques semaines on a également mise sur le banc des accusées la brave et talentueuse Annie Cordy, paix à son âme, pour avoir chanté « Show, Show Cacao », chanson soudainement considérée comme raciste et puis maintenant une association commerce équitable jette son dévolu sur les Kinder Surprises que chaque gosse aime à déguster avec la petite surprise dedans, avec modération, vous voyez j’y suis déjà. Et tout cela par...2021-04-0605 min
Hablemos de Economía CircularEp. 55 | Sustentabilidad con aroma a café (Nespresso)Acompáñame a conocer el compromiso de sustentabilidad de Nespresso y los objetivos 20-21 para convertirse en una compañía neutra en emisiones de carbono. ¿Quieres conocer más? Escucha a nuestra invitada Diana Rodríguez Abisad, Manager de Comunicaciones y Relaciones Públicas en Nespresso México.Visitar: Nespresso--- Send in a voice message: https://anchor.fm/hablemoseconomiacircular/message2021-03-1737 min
A2B ProductionsNespresso Galapagos Pods Review - Exclusive pod | Reaching Ambassador Level | Machine Upgrade OfferWe give our initial thoughts on the new private sale Galapagos Pods from Nespresso. We also reached Nespresso ambassador level recently so we give a little more info about how that works and tell you how you can get a discount if you upgrade your Nespresso machine in the UK.
---
Send in a voice message: https://anchor.fm/a2bproductions/message2021-03-1423 minA2B ProductionsWill we see big Nespresso machine deals in 2021? | Nespresso Professional MachinesWe ask whether the big half price Nespresso machine offers of 2020 will be repeated again in 2021 or whether these were just lockdown deals.
We also talk about the Nespresso professional machines including the Zenius and the deal currently available on that machine including a huge discount when you purchase 150 capsules.
---
Send in a voice message: https://anchor.fm/a2bproductions/message2021-03-0820 minA2B ProductionsBean to cup vs Nespresso | World Explorations Pods | Barista Recipe Maker VS Hotel Chocolat and moreIn this episode we talk about the pros and cons of bean to cup machines vs Nespresso Machines sharing our recent experience using the Sage Barista Express machine. We also chat about our recent review of the new World Explorations pods from Nespresso. On top of this we share our experience of putting the Nespresso Barista Recipe maker up against the Hotel Chocolat Velvetiser to see which is better and whether the Velvetiser is simply a dressed up Dualit Milk Frother or not? Finally we discuss why some people might decide to have two Nespresso machines. Should you buy the...2021-02-2831 min
Wirbt das? PodcastNespresso im Wandel der Zeit (S02/E04)Eine der größten Marketing-Storys der vergangenen Jahrzehnte: Lucas von Gwinner hat die Nespresso-Werbung für Recycling mitgebracht - und erklärt Dirk von Gehlen, was diese Anzeigen mit Zeitgeist und Marketing zu tun haben. Live aufgezeichnet in einem Clubhouse-Event.Shownotes:Alice von Gwinner vom Mitmalfilm hat unseren Blurb gesprochen.Zum Hintergrund der Marken-Entwicklung von Nespresso dieser Longread im Guardiandie Folge mit dem Katzenfutter, in der wir über Produkteigenschaften sprechen und über die Aufwerbung durch Marke - in der TabakfolgeDie Zeit über die Patente von NespressoLucas’...2021-02-2153 min
Liquid Barcodes Loyalty Podcast#59: Simply Nothing Like NespressoNespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed.
It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming one of the world's most iconic, premium brands.
This article discusses Nespresso's secrets to success, from its charismatic brand ambassador George Clooney, to its exclusive community "Le Club", and more recently, its adoption of a subscription model in key markets such as the UK as well as other insights from this multi billion dollar brand.
Listen to this live loyalty article from Liqu...2021-01-2408 min
BRAVE COMMERCENespresso's Justin DeGeorge on sustainability, eComm and good coffeeNespresso's VP of Marketing Justin DeGeorge talks about how sustainability has always been core to brand, from smart packaging design to supporting and growing deep relationships with the farming community. He also shares details on Nespresso's latest commitment for becoming carbon neutral by 2022 and how he has expanded the brand beyond its D2C roots. Hosted on Acast. See acast.com/privacy for more information.2020-11-2525 minBRAVE COMMERCENespresso's Justin DeGeorge on sustainability, eComm and good coffeeNespresso's VP of Marketing Justin DeGeorge talks about how sustainability has always been core to brand, from smart packaging design to supporting and growing deep relationships with the farming community. He also shares details on Nespresso's latest commitment for becoming carbon neutral by 2022 and how he has expanded the brand beyond its D2C roots. Hosted on Acast. See acast.com/privacy for more information.2020-11-2525 minA2B ProductionsEpisode 12 - Nespresso Cappuccino. Lume Mia, espresso cups & mugs. Ember mug, coffee bean belt...We discuss the videos we made on our YouTube channel this week including how to make a Nespresso cappuccino with an aeroccino milk frother and Vertuo cappuccino too! We also give extra info on the Lume collection from Nespresso including the Lime Mia dispenser, Lume coffee mugs and Lume espresso cups and saucers set. We discuss the different growing regions of the coffee bean belt. Finally we talk a little bit about the ember mug and Nomad travel mug.
---
Send in a voice message: https://anchor.fm/a2bproductions/message2020-11-2333 minA2B ProductionsEpisode 7 - Coffee pod / region of the week. More Nespresso dispensers. Refillable pods and more...Behind the scenes from our YouTube channel A2B Productions. We discuss Nespresso Sleeve Dispensers, Nespresso Refillable / Reusable Pods and we also feature our Pod / Region of the week - Indonesia Sumatra! Finally we talk about what’s coming up over the next few days /weeks.
---
Send in a voice message: https://anchor.fm/a2bproductions/message2020-10-1239 minA2B ProductionsEpisode 6 - Nespresso reusable pods, new travel mugs, Bonbonniere Dispenser, extra matcha pods infoWe review the week on our YouTube Channel A2B Productions and also look at any new Nespresso accessories that have been released. Also we give behind the scenes info on videos that never made it to the channel, pod of the week is the Roma pod and we chat about whether compatible or reusable Nespresso pods can damage your machine. We also talk a little bit about Nespresso vs Bean to Cup machines and also explain why we may have been wrong about Nespresso Vietnamese egg coffee. Hope you enjoy the episode!
---
Send in a voice message: https...2020-10-0534 min
Duprat CastDo Cafezal ao cafezinho: uma dissecção nas cápsula da Nespresso: A história, os valores, métodos de produção e mais! Com Claudia Leite #125Neste episódio vamos aprofundar mais um pouco na pesquisa dos produtos que consumimos. Vamos mergulhar fundo na cápsula da Nespresso e compreender o que tem nos bastidores da produção:
O que é um expresso?
Como surgiu a Nespresso?
Posso confiar nas cápsulas?
Qual método para extração da cafeína que eles utilizam?
De onde vem o café?
Quais métodos e processos o café passa até chegar na cáspula da sua casa?
Existe possibilidade de contaminação por alumínio?
E o mof...2020-09-1054 min
Helpful Barista GuideAbout Nespresso Milk Frothers: Aeroccino 3 / 4 / Aeroccino PlusThe Nespresso family is very big. This time, the Nespresso milk frother review https://milkfrothertop.com/nespresso-aeroccino-milk-frothers-review/ portrays the three most famous models Aeroccino 3 vs 4 and vs Aeroccino Plus. Through deep analysis of their design, capacity, and functions, you’ll discover the main difference between these units. It will help potential customers decide which model they need for their household. In addition, there is a section about the cleaning methods of the devices.Timestamp0:35 Comparison of Nespresso Milk Frothers1:00 Nespresso Aeroccino 3 Review2:01 Features of Nespresso Ae...2020-05-2605 min