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WE-Matter
Why Employee Engagement Drives Success | Netcore | Bhavana Jain
In this episode of our client testimonial, we are thrilled to welcome Bhavana Jain, CHRO at Netcore, as she shares her invaluable insights from 25 years of experience with the company. Bhavana highlights the significance of employee engagement and how W.E.-Matter has played a crucial role in driving retention and optimizing workforce efficiency. With a strong focus on learning and empowering employees, Netcore’s approach aligns perfectly with W.E.-Matter’s AI-driven engagement strategies. Tune in to uncover the key metrics for success and gain expert advice on fostering a thriving workplace.Watch now and join...
2025-03-22
14 min
For The Love Of Emails Podcast- Powered By Netcore
EP #56 Safeguarding Digital Communication: Insights from CRTC's Compliance Chief
In this episode of the 'For The Love Of Emails' podcast, we're honored to host Steven Harroun, Chief Compliance and Enforcement Officer at the Canadian Radio-television and Telecommunications Commission (CRTC), alongside our esteemed host Matthew Vernhout, VP of Deliverability at Netcore. With Steven's wealth of experience in compliance and enforcement, particularly in telecommunications and electronic commerce, we delve into how the CRTC safeguards Canadians from digital threats, including email and SMS, while exploring the nuances of Canadian anti-spam legislation. In this podcast, they discussed: A brief description of the CRTC’s role and how it ope...
2024-05-24
49 min
For The Love Of Emails Podcast- Powered By Netcore
EP #55 The Blueprint for Future Email and Multichannel Marketing, and CRM
In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome David Palfreeman, a CRM, Loyalty and Digital Strategy Consultant, with host Avadhoot Revankar, Chief Growth Officer and Business Head at Netcore. David is a seasoned MarTech expert with 13+ years in the industry. His journey is a testament to his proficiency in developing and enhancing CRM capabilities, loyalty programs, and digital strategies, showcasing his adept navigation of the ever-evolving landscape of marketing technologies. In this podcast: Discover the intricacies of creating effective email campaigns that resonate with the cultural nuances of the Aust...
2024-02-08
39 min
For The Love Of Emails Podcast- Powered By Netcore
EP #54 Marketing with a Purpose: Navigating Intentional Inclusivity for Diverse Audiences
In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Taryn Talley - Head of Marketing at Position² with host Matthew Vernhout - VP, Deliverability, Netcore. Taryn Talley is a distinguished marketing leader with over 20 years of experience in creating and executing impactful omni-channel campaigns. Notably, she has transformed Position²'s social media campaigns—amplifying their impressions and engagement. Her insights transcend industries and resonate with every marketer eager to embrace intentional inclusion in marketing narratives. In this podcast, they discussed: What is intentional inclusion in marketing, and what factors should bran...
2023-10-13
48 min
Take a Pause with Varun Duggirala
Founder mindset , Profitability & fund raising with Rajesh Jain ( Founder of Netcore )
In this week’s episode of Take aPause, we’re sitting down with Rajesh Jain, founder of IndiaWorld Communications and Netcore Cloud on his journey from bootstrapping his startup to a $ 115 million dollar acquisition. This episode is packed with insights and learnings for entrepreneurs and founders who want to bootstrap their startup, learn about scaling a company & what most founders get wrong about it, why exits should never be the end goal, finding the perfect product-market fit, how to purposefully use capital and much more!Rajesh Jain is a technology entrepreneur based in Mumbai, India. One of Rajesh’s early v...
2023-10-12
1h 01
For The Love Of Emails Podcast- Powered By Netcore
EP #53 Behind the Inbox: Atro Tossavainen's expertise on email security trends
In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Atro Tossavainen, Founder at Koli-Lõks OÜ, with host Matthew Vernhout - VP, Deliverability, Netcore. Atro brings over two decades of experience as a GNU/Linux/UNIX systems administrator specializing in IT security, backup, and mass storage. With a remarkable background as an anti-spam activist, his insights are invaluable. In this podcast, they discussed: What is the distinction between recycled spam traps and pristine spam traps? What factors differentiate bulk emails from targeted ones? How important are authentic...
2023-10-06
49 min
For The Love Of Emails Podcast- Powered By Netcore
EP #52 From Regulations to Risks: The Evolving Landscape of Email Privacy
About: In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Chris Arrendale, founder and CEO of CyberData Pros, with host Matthew Vernhout - VP, Deliverability, Netcore. Chris has previously worked as Chief Privacy and Security Officer for multiple organizations. He also holds a number of professional certifications, including Certified Information Privacy Professional, Cloud certifications, and much more. He is an expert in taking complex, technical items and breaking them down in a way that anyone can understand. In this podcast, they discussed: What is the current and future state of...
2023-08-21
42 min
For The Love Of Emails Podcast- Powered By Netcore
EP#51 The AMP Advantage: A Game-Changer for Email Marketing Success
In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Dmitry Kudrenko - CEO, Stripo, with host Matthew Vernhout - VP, Deliverability, Netcore. Dmitry Kudrenko, an industry veteran with over 12 years of experience, has an astute eye for trends, he not only keeps a close watch on industry developments but also plays an influential role in shaping them. Dmitry's expertise is widely recognized, evident in the numerous workshops and lectures he has conducted on email marketing. Notably, he has delved into cutting-edge topics such as AMP technology, providing invaluable insights to professionals in the fie...
2023-07-19
45 min
Startup Dugout
Netcore Cloud Empowered Intelligent Customer Experiences ft. Rajesh Jain & Kalpit Jain
On this week’s Startup Dugout by Dell Technologies, our host Suchita Salwan is joined by Netcore Cloud’s Founder and Managing Director, Rajesh Jain, and Group CEO, Kalpit Jain. As one of India’s largest SaaS companies offering MarTech aka Marketing Technology solutions, Netcore Cloud helps B2C brands build outstanding digital experiences with a range of products that help in customer acquisition, engagement, and retention. Suchita talks to Rajesh and Kalpit about Netcore Cloud’s incredible 25 year journey of being one of the largest SaaS companies in the market, the role of AI in MarTech and insights on build...
2023-06-22
34 min
Tekpon SaaS Podcast
115 How he bootstrapped Netcore to $100M ARR as a solo founder | Podcast with Rajesh Jain - Netcore Cloud
Netcorecloud's customer experience platform helps marketers increase conversions, user engagement, and retention on websites & apps Netcore Cloud is a globally recognized SaaS company, offering a full stack of MarTech solutions that help product and growth marketers deliver AI-powered intelligent customer experiences across all touchpoints of the user's journey. Rajesh Jain invented the word proficorn, which refers to a company having four characteristics: profitable, private, promoter-funded, and having a reasonable valuation. Connect with Lashay 👇 Netcore Cloud: https://netcorecloud.com Rajesh's website: https://rajeshjain.com Tekpon is a SaaS marketplace born out of the genuine desire to help people change how the...
2023-06-02
45 min
For The Love Of Emails Podcast- Powered By Netcore
EP#50 Unlocking the Secrets of Successful Email Marketing: Tracking Metrics, Maximizing Deliverability and Engagement.
In today’s episode of the “For The Love Of Emails'' podcast, we welcome Shmuel Herschberg - CMO Shyn Media, with host Matthew Vernhout - VP, Deliverability, Netcore. Shmuel is a detail-oriented marketing and management professional with over 15 years of experience in senior director roles. Shmuel has demonstrated his expertise in B2B and B2C marketing, consistently delivering exceptional results by crafting successful marketing strategies that exceed KPIs, grow revenues, and scale businesses for global companies. In this podcast, they discussed: How the right "From Name" and "From Email Address" can help your email campai...
2023-05-15
45 min
For The Love Of Emails Podcast- Powered By Netcore
EP#49 Delivering Success: Insider Insights for Mastering the Email Inbox
In today’s special episode of “For The Love Of Emails” Podcast, hosted by Matthew Vernhout, VP – Deliverability for Netcore, North America, we welcome Raymond Dijkxhoorn, CEO of SURBL. Raymond holds Specialties in anti spam solutions, and large scale mail filtering. He is also experienced in managing server solutions, MySQL clustering, housing and colo solutions. In this podcast they discussed: Why the age of the domain should be taken into account when using email. How authentication tools like SPF, DKIM, and DMARC fit into data sets for identifying a trusted sender. The signif...
2023-04-25
37 min
For The Love Of Emails Podcast- Powered By Netcore
EP#48 Secure your email and protect your inbox
In today's episode of the "For The Love Of Emails" podcast, we welcome Joshua Tannehill- Retired Louisiana Air Force National Guard cybersecurity leader, with host Matthew Vernhout - VP of Deliverability, Netcore Cloud. Joshua, a retired US Air Force veteran, works full-time as an Information Security (InfoSec) leader and holds 24 years of progressive experience in the field. He is the Communications Sector Chief for the Louisiana Chapter of InfraGard, and President of the Louisiana Chapter, Cloud Security Alliance (CSA). In this podcast, they discussed: Segmenting the threat model and identifying the most crucial threats to pay a...
2023-02-03
41 min
For The Love Of Emails Podcast- Powered By Netcore
EP#47 How HealthKart leveraged effective email strategies to accelerate business growth
In today’s episode of “For the Love of Emails” podcast, Mr. Vibhor Garg, Business Head, Marketplace and D2C at HealthKart, along with host Jasmine Handa, Senior Product Marketer at Netcore Cloud, have joined together for an insightful conversation. Vibhor has about 10 years of experience in corporate strategy, advising clients on growth strategy, cost reduction, and implementing large-scale transformation projects. He is an experienced strategy and management consulting professional. His work has contributed to the growth of significant businesses in multiple sectors, including Consumer Internet, Financial Services and Communications, Media, and Telecom Industries. Check out our blog to...
2023-01-05
26 min
BusinessLine Podcasts
Can this dotcom pioneer do an encore with Netcore?
Rajesh Jain was one of the original success stories in the Indian online space. In the mid -1990's he launched some of India's then-most popular websites across categories including news, cricket, cooking and other segments. After scaling them, he eventually sold his company IndiaWorld to Satyam Infoway for a substantial $115 million in 1999. After that, he eventually became an entrepreneur in the intersection between politics and technology space. He helped the then Gujarat CM Narendra Modi reach out to people technologically through Niti Digital, IndiaVotes.com to accomplish Mission 272 plus leading to the BJP's victory in 2014.
2022-12-04
41 min
For The Love Of Emails Podcast- Powered By Netcore
EP #46 Reaching Inbox Nirvana
In today’s episode of the “For The Love Of Emails” podcast, we welcome Nate Brink - Manager of Channel Marketing at Udemy, with host Matthew Vernhout - VP, Deliverability, Netcore. Nate is an email industry veteran who has thrived in both demanding corporate environments as well as in less structured, smaller companies. With expertise in email marketing, digital marketing, and account management, Nate has years of experience working with clients, and agencies and always looks forward to a challenge. We are running an exciting video series called “No Redirects November” based on AMP emails launched on Netcore’s...
2022-11-03
44 min
The SaaS Revolution Show
Building a Proficorn: Charting the Journey of Netcore from Zero to $100M ARR - Bootstrapped
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Rajesh Jain, Founder and Managing Director at Netcore Cloud, to talk to us about building a Proficorn: charting the journey of Netcore Cloud from zero to $100M ARR - bootstrapped. Rajesh shares: - Why he decided to leave politics and found Netcore Cloud - Netcore’s ICP and where the majority of their customers are - The top three things that took Netcore from zero to $10M ARR - His take on the current market and advice for sustainable growth - Learnings from the $100M M...
2022-07-21
43 min
The Breakout Growth Podcast
Getting out of the Way: Bootstrapping Netcore to Nearly $100 Million in ARR
In this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr chat with Rajesh Jain, founder and managing director of Netcore Cloud. Rajesh bootstrapped Netcore into existence in 1998. Today, still without any outside investment, this global marketing technology company earns nearly $100 million in ARR. More than five thousand brands use Netcore to help create digital experiences for their customers with email, personalizations, nudges, and other tools. In India, the company has captured about 75% of the B2C email market, and they are a dominating force in many emerging markets aro...
2022-07-21
53 min
For The Love Of Emails Podcast- Powered By Netcore
EP #45 Email 2.0, let's make email cool again
In today’s episode of the “For The Love Of Emails” podcast, we welcome Rajesh Jain - Founder and Group MD at Netcore Cloud, and Shar VanBoskirk - VP, Principal Analyst, Forrester Research, with host Nicholas Einstein. Shar helps CMOs lead customer-obsessed strategies at their firms and also assists them in transforming their marketing functions to deliver relevant brand experiences to empowered customers. Shar’s research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession. To the people listening, Netcore Cloud is pleased to be rated a contender in the Forrester Wave™ –...
2022-06-23
1h 00
GTM Pioneers & Catalysts
E13 - Netcore: Powering the marketing ecosystem for worldwide enterprises with Rajesh Jain
In this episode, we speak with Rajesh Jain, the Founder and MD of Netcore.Netcore Cloud is a global SaaS Unicorn (Proficorn) offering a whole spectrum of martech solutions that help product and growth marketers deliver AI-powered intelligent customer experiences across all touchpoints of the user's journey. Building a unified view of customers, orchestrating omnichannel communication journeys, personalizing the apps and websites, optimizing user experience, real-time reporting and providing actionable analytics, Netcore Cloud represents an all-in-one solution for a marketer. In this episode, we di...
2022-06-23
49 min
The Startup Operator
EP 178 : Building to Last - Kalpit Jain (CEO, Netcore Cloud)
Kalpit is the CEO of Netcore, a pioneer in the customer engagement space in India, started in the late 90s. Kalpit has been with Netcore from the very beginning and he shares the Netcore's journey from it's founding to now, what he thinks about the competition and how they have built a moat, how he makes acquisitions work and more in his conversation with Roshan Cariappa. Topics:00:00 Introduction01:31 Founding story of Netcore11:48 Product Strategy @ Netcore16:22 Growth Levers in the 0-$10-$100M Journey22:48 Thoughts on Competition and Building a Moat27:27 Making...
2022-06-15
44 min
For The Love Of Emails Podcast- Powered By Netcore
EP#44 A brand experience with the ESP RFP process and migration
In today’s special episode of the “For The Love Of Emails” Podcast, hosted by Matthew Vernhout, VP - Deliverability for Netcore Cloud for North America, we welcome Mayme Frey, Manager II, CRM Operations at Rover.com. Mayme is a Marketing Manager passionate about CRM, process and organization, project management, and team culture. In her four years with Rover, she has helped advance the growth and efficiency of the CRM team. To the people listening, if you have an ear to the ground for all things email marketing, we have a massive report with email metric benchmarks across...
2022-06-14
41 min
For The Love Of Emails Podcast- Powered By Netcore
EP #43 Cracking the email deliverability code with experts from the industry
In today’s special episode of the “For The Love Of Emails” Podcast, hosted by Aditya Gupta, AVP - Field marketing for Netcore Cloud, Europe, and his co-host Sergey Syerkin, deliverability expert for Netcore cloud, we welcome Pavel Polo, the CEO of Etnetera Activate, Prague. Pavel comes with knowledge of excellent deliverability infrastructure. He carries 30 plus years of experience and dedicated eight years of professionalism to the email marketing business. Pavel's main motive is to help clients of all sizes achieve better business results. To the people listening, if you have an ear to the ground for all things email...
2022-06-14
44 min
For The Love Of Emails Podcast- Powered By Netcore
EP #42 Email technology: Changes, challenges, and what’s coming!
In today’s special episode of the “For The Love Of Emails” Podcast, we welcome Derek Harding, Principal MarTech Consultant at Little Bee Consulting. Derek, as a technologist and marketer, excels at strategizing digital marketing and cross-channel marketing. In a span of over 2 decades, he has developed visionary products and product strategies, lead a MarTech company, reviewed platforms, and more. He also speaks, writes, and educates on various topics of marketing and technology focusing particularly on email and digital messaging. Matthew Vernhout, VP of deliverability at Netcore Cloud, hosted the podcast. To the people listening, if you have an ear to...
2022-06-01
34 min
For The Love Of Emails Podcast- Powered By Netcore
EP #41 Data, metrics, technology, and trends- how everything impacts email deliverability!
Learn top trends and technology and how everything impacts email deliverability in this podcast. We welcome LB Blair, Founder at Platonic IDeal. Blair has worked with some of the largest email senders globally, including Banking, Politicians, Retail, and more. She has helped the world’s largest brands with their email deliverability and reputation remediation. She and her team are experts in email deliverability, email authentication and security, Gmail reputation, Custom tool development, etc. Matthew Vernhout, VP of deliverability at Netcore Cloud, hosted the podcast. To the people listening, if you have an ear to the ground for all things em...
2022-04-14
44 min
For The Love Of Emails Podcast- Powered By Netcore
EP #40 Trends that marketers should adopt post-Apple’s MPP
In today’s special episode of the “For The Love Of Emails” Podcast, we welcome Chaitanya Chinta, Global Head of the email business at Netcore Cloud. Chaitanya has over 14 years of experience in building anti-spasm filters, operations and monitoring, and analytics and deliverability solutions. His area of expertise is email deliverability. He is also Pepipost's Co-Founder and Deliverability Expert. He presently heads all of Netcore's email business teams. The podcast was hosted by Matthew Vernhout, VP of deliverability at Netcore Cloud.
2022-04-11
38 min
For The Love Of Emails Podcast- Powered By Netcore
EP #39 Mastering customer engagement through emails: A Brazilian Edition
In today’s special episode of the “For The Love Of Emails” podcast, we welcome Francisco D'Almeida, Founder of Almeida Sales. Franciso has more than 20 years of experience in the information technology industry, where he has closed major customer deals and maintained executive relationships with key accounts. His areas of expertise include customer relationships with key accounts, with a focus on B2B and the e-Commerce market. Project management, channel management, problem-solving, and product application are all examples of skills. He also has extensive experience in cross-channel business process integration and solution development. Jasmine Handa, the Senior Product Manager with Netcor...
2022-04-01
30 min
For The Love Of Emails Podcast- Powered By Netcore
Ep #38 Distinctive features of transactional emails and marketing emails
In today’s special episode of the “For The Love Of Emails” podcast, we welcome Chiwuzie Anabuike, the Team Lead, Digital and Traditional Media Marketing/Team Lead Internal Communications At Access Bank PLC. He is a marketing professional with over a decade of experience in digital media marketing. He combines strong business expertise, website management, and email marketing to develop and implement innovative marketing campaigns, communications channels, and brand strategies that increase company efficiency. Glory Onuoha, the client success manager with Netcore cloud, hosted the podcast.
2022-03-31
29 min
The Neon Show
Rajesh Jain on selling IndiaWorld to Sify for $115M in the country’s first dotcom acquisition, founding Netcore Cloud, and his learnings over the last three decades
Do you know about the most interesting headline of all Indian business newspapers on 30 November 1999?It was India's most prominent Internet deal at the time - a $115Mn acquisition of IndiaWorld, founded by our guest Rajesh Jain. After this successful acquisition; Rajesh started Netcore. Yes, the same company is responsible for 75% of India's email traffic and 50% of Asia's email traffic through its Cloud network.During the episode, Rajesh explains how they've been one of the Proficorns at Netcore, all his learnings and experiences over the last t...
2022-02-13
59 min
For The Love Of Emails Podcast- Powered By Netcore
Explore the world of email post-pandemic for the travel industry, a MakeMyTrip story.
In today's special episode of the "For The Love Of Emails" podcast, we have an exceptional guest, Soumyayan Roy from MakeMyTrip. He is the CRM and mobile growth head who's moving on as marketing head for the MakeMyTrip Gulf business. This Podcast is hosted by Ayush Verma, Email Product Marketing Lead for Netcore Cloud. If you have an ear to the ground for all things email marketing, we have a massive report that has email metric benchmarks across 5 regions and 19 industries - A study of 100 billion emails. Be among the firsts to benefit from the report. Book y...
2022-02-04
31 min
For The Love Of Emails Podcast- Powered By Netcore
Email technologies that make a significant difference in terms of exponential customer engagement.
In today’s special episode of the “For The Love Of Emails” podcast, we welcome Nicholas Einstein, VP of product marketing for North America, Netcore cloud. He is a Marketing professional with more than 18 years of experience in email marketing. He is out of box thinker, and he is passionate about email and brand building. Matthew Vernhout, VP of deliverability with Netcore cloud, hosted the podcast. If you have an ear to the ground for all things email marketing, we have a massive report that has email metric benchmarks across 5 regions and 19 industries - A study of 100 billion emails. Be among th...
2022-01-31
32 min
For The Love Of Emails Podcast- Powered By Netcore
Non-obvious email marketing trends to look out for in 2022
In today's special episode of the "For The Love Of Emails'' podcast, we welcome Chris Marriott, Founder and President of Email connect; he brings decades of digital marketing and vendor selection experience to help fortune 500 companies connect with the right marketing technology solutions for email as well as multichannel marketing. The podcast is hosted by Tejas Pitkar, Senior Product Evangelist at Netcore Cloud. Listen to the amazing conversation to know what’s hot and what’s not in email marketing in 2022.
2022-01-04
1h 01
The Martechno Beat: Decoding Martech!
Growth & Engagement strategies that propelled Alibaba-owned Daraz to become the No.1 Shopping App in Bangladesh
In this episode of The Martechno Beat Podcast, we have the pleasure to sit down with a fascinating guest and the Chief Marketing Officer of Daraz Bangladesh (a wholly-owned subsidiary of Alibaba Group) - Md. Tajdin Hassan.Joined by our hosts Prashant Pramhans – VP Growth, and Mayank Tomar – AVP Product Sales from Netcore Cloud, they delved into the rise of Daraz from a small online fashion retailer to the largest eCommerce player in Bangladesh.Tajdin opens up about the journey of Daraz and how it got to where they are today. He breaks down strategies adop...
2021-12-07
29 min
For The Love Of Emails Podcast- Powered By Netcore
Importance of creating powerful conversions from your email list.
In today's special episode of the "For The Love Of Emails'' podcast, we welcome Franklin Ikediasor, Marketing manager at Sterling Bank. He works on products across lending and investment, which include Specta, the fastest lending platform in Nigeria, Doubble, which is for automated investments and Switch, which is a digital bank for customers. The podcast is hosted by Onuoha Glory, Client Success Manager at Netcore Cloud, Nigeria. If you are an email geek and want to stay ahead of the game for all things email marketing in 2022, we have an exciting webinar coming up. Register here: https...
2021-12-07
43 min
For The Love Of Emails Podcast- Powered By Netcore
How has email analytics helped to spur email marketing campaign decisions
In today's special episode of the "For The Love Of Emails" podcast, we welcome Oladayo Adeniyi, a digital marketer at AXA Mansard. An expert in digital marketing, Oladayo works on increasing brand awareness, conversion, and sales using digital marketing strategies, including email marketing, social media marketing, paid campaigns. He is a firm believer in analyzing your results to optimize your goals. The podcast is hosted by Onuoha Glory, Client Success Manager at Netcore Cloud, Nigeria. If you're an email geek just like us do not miss out on our webinar series we are conducting every Thursday.
2021-11-23
20 min
For The Love Of Emails Podcast- Powered By Netcore
Driving customer experience via email, a digital transition story of Indonesia’s leading real estate company, 99 Group
In today's special episode of the "For The Love Of Emails" podcast, we welcome Bharat Buxani, Vice President of Marketing from 99 Group. He is an experienced marketing professional with more than 13 years of experience from media companies, advertising agencies, and tech startups. An out-of-the-box thinker, creative and passionate in brand building and consumer acquisition and journey. Along with our very own hosts Tanishq Juneja, Global Product Marketing Head, Netcore cloud and co-host Shreya Agarwal, Strategic Account Manager - Netcore cloud Indonesia. We have released a webinar on what Apple’s new privacy means for your email program an...
2021-10-27
33 min
Podcast - Mauricio Junior
Podcast - .NETCore facilidades e dicas
Podcast - .NETCore facilidades e dicasHoje eu vou falar a minha opini�o sobre o meu caso, utilizando .NETCore na plataforma de programa��o dentro de um sistema operacional diferente. Acesse https://ecode10.com e https://ecode10.academy. O meu site pessoal � o https://www.mauriciojunior.net.
2021-10-11
05 min
For The Love Of Emails Podcast- Powered By Netcore
How to collect subscriber-related data and design the perfect email signup form
In today's special episode of the "For The Love Of Emails" podcast, we welcome George Adamidis. George is a Digital Marketing and eCommerce veteran with 19+ years of experience. He's been the driving force behind three start-ups, one marketing agency, and three corporate Email Service Providers, assisting in the deployment of over 18 billion emails. Currently, George is the Founder and President of Rosedale Digital, an Agency focused on Email and Digital CRM activities, based in Toronto, Ontario, Canada. Matthew Vernhout, vice-president, deliverability at Netcore cloud, is our very own host. Join them to explore how to collect the correct subscriber...
2021-10-07
44 min
For The Love Of Emails Podcast- Powered By Netcore
Effective Email Marketing Tactics For The Banking Industry: A Heritage Bank Story
In today's special episode of the "For The Love Of Emails" podcast, we welcome Oluwanifesimi Obisesan, The Team Lead, Customer Insight, and Business Support for Heritage Bank, Nigeria. Together with our host, Onuoha Glory, Client Success Manager at Netcore Cloud. Listen to some eye-opening/unheard tips for your email marketing strategies. Our email experts unravel proven email campaign examples that work wonders for the banking industry.
2021-09-16
41 min
For The Love Of Emails Podcast- Powered By Netcore
Recovering from email mistakes and acing customer engagement: A Kinedu story.
In today’s special episode of the “For The Love Of Emails” podcast, we welcome Luis Garza, a Stanford University and Harvard Business School alumnus and CEO, and founder of Kinedu, an app that uses the knowledge and technology link between children’s growth and parental tools to assist families in advancing their children forward. Together with our very own host, Matthew Vernhout, vice-president, deliverability at Netcore cloud. We have recently released a blog on what Apple’s new privacy rules mean for your email program and how marketers should prepare for this next phase of email evolution...
2021-08-26
33 min
For The Love Of Emails Podcast- Powered By Netcore
How unusual email strategies opened new avenues of regrowth during the WFH period for Shine, India's leading job portal
In today's special episode of the "For The Love Of Emails" podcast, we feature Raman Choudhary, an ambitious business savvy marketing genius with 11 years of expertise. He has previously worked with brands like Naukri, Sulekha, Jeevansathi, and many more, and in his present position as general manager of Hindustan Times, he oversees shine, which is their B2B and B2C business job board. Along with our very own host Tanishq Juneja, global product marketing head, the ‘Email-guy’ at Netcore and co-founder of Pepipost.
2021-07-30
37 min
For The Love Of Emails Podcast- Powered By Netcore
Trends in data breaches and security over the years
In today's episode of the podcast, we're joined by Sam Masiello, the Chief Security and Technology Officer of Beckage, a law firm specializing in technology data and security privacy. Before going on to employment with Colorado Cyber and Beckage, Sam worked on technology and security solutions for some of the email industry's largest brands, including MX Logic, return path, and Groupon. Along with our own host, Matthew Vernhout, vice president of Netcore cloud deliverability as they discuss the trends in data breaches and security in emails over the years.
2021-07-02
42 min
Podcast - Mauricio Junior
Podcast - Vantagens de usar .netCore
Podcast - Vantagens de usar .netCoreVantagens de usar o dotnetcore 1. .NETCore � compart�vel com v�rias plataformas incluindo Android e iOS 2. .NETCore � de c�digo aberto...
2021-05-20
06 min
The Martechno Beat: Decoding Martech!
Actionable Insights from Martech Leader, Netcore, on How to Deliver Personalized CX through the Power of CDP
Every interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. Accurately tracking the data of each customer across all the marketing channels is essential to delivering the most relevant and contextual communication and recommendations.A Customer Data Platform stitches all these data points together to give you a unified view of each and every customer of yours. Without a CDP, all the data points available to you would be stored in multiple places, which could lead to you...
2021-04-13
36 min
The Martechno Beat: Decoding Martech!
eCommerce Series: Episode 3- Unlocking new waves of user growth, conversion, and retention through the power of personalized CX at scale
The eCommerce space has grown exponentially over the past year with evolving market trends and user behavior. Customers of our generation are not merely looking for products that satisfy their requirements but are also looking to associate with brands that consistently offer them 1:1 personalized customer experiences.Brands have understood this phenomenon and are now looking to deliver personalization at all the touchpoints across the customer journey to ensure they are able to keep their customers satisfied.To gain more insights into the eCommerce industry, we have come up with this series of three episodes where...
2021-04-05
32 min
The Martechno Beat: Decoding Martech!
How India’s Leading Equity Broking House, Kotak Securities, Leverages Omnichannel Marketing Automation
The BFSI industry acts as the bedrock of a nation’s economy. During the current times dictated by lockdowns, social distancing, and work from home; interacting with customers through digital platforms has become the norm.Established in 1994, Kotak Securities is one of the oldest and largest Equity Broking Houses in India. As a subsidiary of Kotak Mahindra Bank Ltd., they bring opportunities in capital markets by empowering their customers through knowledge and technology...and, have always believed in being #DigitalFirst.To understand how Netcore’s Marketing Automation platform is helping Kotak Securities achieve their goal of e...
2021-01-04
22 min
For The Love Of Emails Podcast- Powered By Netcore
Email Strategies
In this special episode of ForTheLoveOfEmail podcast, we discuss email strategy from the perspective of a 20+-year-old veteran in the email industry. This is the first episode of the series coming up in the next few weeks where we introduce guests from our upcoming online event Netcore “The New Email Rule Book”. Today, we bring in Ryan Phelan who is the Marketing Chief and Fractional CMO of Origin Email talks about what works and what has changed in the email marketing scenario with the COVID coming into the picture. Ryan brings along extensive exper...
2020-10-23
52 min
The Martechno Beat: Decoding Martech!
Customer Engagement and Retention Lessons From India’s E-Commerce Leader, Fynd
The E-commerce industry has been one of the biggest beneficiaries of the COVID-19 pandemic due to the change in customer behavior. With customers shopping online to satisfy their shopping needs, brands have had to cater to their customer’s needs by delivering personalized experiences across channels.Fynd is India’s largest offline-to-online (O2O) omnichannel platform that works with brands & retailers to sell products across different online & offline channels beyond the store. Customers can buy these products on Fynd’s website or the app or other prominent marketplaces like Amazon, Myntra, Tata CLiQ, Ajio, Flipkart and Google.T...
2020-10-20
17 min
The Martechno Beat: Decoding Martech!
Omnichannel Personalization and Marketing Automation Lessons from Southeast Asia’s Top Financial Services Platform, GoBear
The BFSI industry acts as the foundation of a nation’s economy. The COVID-19 pandemic has reiterated the importance of insurance in the customers’ minds. At such a time, BFSI brands have adopted a digital approach powered by marketing automation and personalization to engage with their customers.GoBear is a leading financial services platform in Southeast Asia. Its mission is to improve the financial health of their customers by being a one-stop solution for all financial instruments from insurance to loans.To learn how the insurance sector is countering adversity during these challenging times, we caug...
2020-10-13
22 min
The Martechno Beat: Decoding Martech!
Digital Marketing Lessons from India’s Travel and Tourism Major, SOTC Travel Ltd.
The COVID-19 pandemic and enforced lockdowns have impacted the travel industry. But, with things beginning to gradually open up, the industry is bracing itself for future growth. To build greater customer confidence, online travel brands are doubling-down on their digital marketing strategy, experimenting with personalized offers and messaging.SOTC Travel Ltd., the market leader in this space continues to innovate. They’ve had to adapt and focus on delivering other services and solutions to their customers as a part of their offerings.To understand how SOTC Travel Ltd. continues to combat the situation and uplift it...
2020-10-04
39 min
The Martechno Beat: Decoding Martech!
Customer Engagement and Retention Lessons From South Africa's E-Commerce Leader, Planet54.com
The lockdown enforced by the COVID-19 pandemic has put e-commerce at the forefront of retail. Customers have had to migrate online for their shopping needs. And, this reality has played out across geographies and markets, mature and emerging.Planet54.com, one of South Africa’s top e-commerce platforms, finds itself at the center of this revolution in Africa. Customers who were slow to embrace the e-commerce industry due to a lack of trust have now undergone a change in mindset and are increasing consumption online.As a market leader, Planet54.com harnesses omnichannel personalization and ma...
2020-09-15
25 min
The Martechno Beat: Decoding Martech!
Personalization Lessons from Southeast Asia’s Fastest Growing Talent Marketplace, Kalibrr
The COVID-19 pandemic has led to many around the world losing their jobs. Job portals have had their hands full, ever since, assisting job seekers find jobs to get their careers back on track.Kalibrr, an end-to-end recruitment platform, is Southeast Asia’s fastest-growing talent marketplace. They continue to work tirelessly to ensure individuals find the most relevant jobs that match their skill-sets, interests, and preferences.To understand how Kalibrr leverages AI and personalization to drive their job-matching engine and help job seekers, we caught up with AJ Avanez, Marketing Operations Supervisor at Kalibrr....
2020-09-10
19 min
The Martechno Beat: Decoding Martech!
Personalization & Growth Marketing Lessons from Indonesia’s Top Media Conglomerate, Kompas Gramedia
COVID-19 has had a major impact on most industries around the world, with conglomerates having to deal with a hit in multiple businesses. Kompas Gramedia, one of the largest conglomerates and media pioneers in Indonesia, since 1963, has also had to deal with this crisis with caution.Yet they’ve combated this situation effectively by strengthening their presence across digital platforms. To understand how Kompas Gramedia is leveraging personalization and data-driven marketing to uplift business performance, we caught up with Omar Abdillah, Head of Data at Kompas Gramedia.Omar highlights the following: The genesis and gr...
2020-09-03
35 min
For The Love Of Emails Podcast- Powered By Netcore
Email data privacy laws and compliance
There have been several data privacy laws like GDPR, CCPA, PIPEDA, LGPD, and more, enacted in the past few years by various countries around the world. They are to be followed so that the customer data is handled correctly by businesses, organizations, and third-party service providers. These laws provide the rights to the users to understand how their information is being collected, used and they can raise a complaint about it if any rights are being violated. In this week’s podcast, we have Derek Lackey, Managing Partner at Newport Thompson, and a well-known data priv...
2020-09-02
47 min
The Martechno Beat: Decoding Martech!
How Mapan (a GoJek Company) Elevates App User Engagement by Boosting Push Notification Delivery Rates with Netcore’s Smart Push
Bridging the gap between consumer demand and supply while uplifting standards of living depends a lot on access to technology and the internet. And, Mapan, a GoJek company, has done just that since 2009 in Indonesia.Mapan focuses on providing a network of thousands of lower-income communities with better access to valuable products and services using technology.We caught up with Astari Rosmalina, Head of Digital Marketing & Creative to understand how they’re able to increase app user engagement through cutting-edge mobile marketing.Astari highlights the following: How Mapan serves the people of In...
2020-08-31
18 min
The Martechno Beat: Decoding Martech!
Mastering OTT User Engagement and Retention Like India’s ZEE5
The COVID-19 pandemic has affected most industries. But, for some industries like OTT, this period has turned out to be a watershed moment. In fact, since March 2020; the average time spent by Indian users on OTT platforms has increased by 30-60%.To understand how an industry leader like ZEE5 is understanding user behavior to deliver personalized user experiences we caught up with Vani Garg Dixit, Head of Customer Lifecycle Management at ZEE5.ZEE5 was launched in 2018 as the video on-demand service run by Essel Group via its subsidiary Zee Entertainment Enterprises. Offering content in 12 Indian...
2020-08-21
24 min
For The Love Of Emails Podcast- Powered By Netcore
Busting Deliverability Myths
There are a lot of myths in the email marketing industry. Issues over email deliverability being one of the major ones. Today we call up Laura Atkins, who’s one of the most well-known thought leaders in the email industry and has been in the industry for more than 2 decades. Dennis Dayman along with Laura debunk some of the myths in the email marketing industry and talk about some of the misconceptions in terms of email deliverability in the podcast. They discuss if it matters to your inboxing rate, to have the DMARC setup or not, and how...
2020-08-20
46 min
For The Love Of Emails Podcast- Powered By Netcore
Which email metrics matter?
The year 2020 has changed the email marketing landscape for brands around the world. And for brands that have never tried email marketing before, it has become a novel platform to direct their marketing efforts this year. In this podcast, we bring in Karen Talavera, who’s the President and Founder of Synchronicity Marketing, to talk about data-driven marketing and its effects on the success of marketing campaigns. Dennis and Karen discuss the email success metrics that matter and what data should brands track. We also discuss how the alignment of sales, business development, and marketing te...
2020-08-13
46 min
For The Love Of Emails Podcast- Powered By Netcore
Why eCommerce flourished during COVID, and how can online stores take this advantage to grow bigger?
eCommerce has boomed during the time of COVID with many online stores seeing an average of 40% higher sales volume as more people are working from home. Since most people have accepted this as a lifestyle, brick and mortar stores have the opportunity to start online and capitalize on this opportunity. In this week’s Podcast, we host Scott Cohen, who is the Senior Marketing Manager at Purple. He has been actively involved in the email marketing aspects of the company since the lockdown and seen enormous growth in their B2C efforts, which is comparably higher than the...
2020-08-06
42 min
For The Love Of Emails Podcast- Powered By Netcore
What is BIMI, and will it help brands gain consumer confidence?
BIMI is a new TXT record security measure that sits on your servers and verifies your brand identity. It’s an exciting new way to verify and validate a brand logo to reduce email spoofing and phishing. In this podcast, Matthew Verhout and Seth Blankow discuss how BIMI will affect the email industry and what it means to the marketers and users. Let’s dive in the depths of what BIMI and hear about this new security technology from the ones helping develop it! We talk about: What’s BIMI, and do you need it? Ho...
2020-07-30
47 min
The Martechno Beat: Decoding Martech!
Growth Marketing Lessons from India's Top Digital Media Entertainment Company, Pocket Aces
They say content is king, but distribution is the kingdom. Few digital media entertainment companies in India have cracked that code as successfully as Pocket Aces over the last few years alone.To understand how they continue to create viral video content that wins, we caught up with Sindhu Biswal, Senior Growth Marketer at Pocket Aces.Pocket Aces is India's leading digital media entertainment company, whose mission is to solve boredom. The company operates 5 socially distributed content brands: FilterCopy (short videos), Dice Media (multi-episode web series), Gobble (lifestyle videos), Jambo (young-adult animation shorts), and Nutshell...
2020-07-27
30 min
For The Love Of Emails Podcast- Powered By Netcore
EP #11 How has the email industry transformed in the last decade
After multiple rumours from major marketing companies in the past, email continues to stand strong as a major marketing medium. This week we bring you another industry leader & chat about how the email industry has transformed in the last decade. Joining us on the podcast today is Lisa Shosteck, an email marketer and the Director of Email Experience Council (EEC) who also helps manage their board of what we call the Member Advisory Committee. Questions Answered in the Podcast How has email evolved in the last decade? There have been rumours about “email is dea...
2020-07-23
44 min
For The Love Of Emails Podcast- Powered By Netcore
EP #10 Choosing An Email Service Provider
Choosing An Email Service Provider - The most critical part of your email marketing program Choosing the right email service for your company is a daunting task. There are a lot of elements that you need to consider before you can find the perfect brand-ESP fit for yourself. Today we make this process easy, and straightforward. We provide with you all the tips and techniques you can use to find the best ESP for your personal needs. Joining us in this podcast is Christopher Mariott, a 25 year veteran in the digital marketing space a...
2020-07-16
45 min
The Martechno Beat: Decoding Martech!
How Medlife Cures the Customer Retention Challenge Through the Antidote of Personalization
The e-health industry in India is likely to be worth $16 billion by 2025, with over 850 million digital customers. The online pharmacy segment has emerged as a strong growth driver, especially in the COVID-19 era.To learn how an industry pioneer like Medlife is re-calibrating their growth strategies to cater to surging demand, we caught up with Meera Iyer, Chief Marketing Officer at Medlife.Medlife is India's largest e-health and online pharmacy platform that aims to make healthcare accessible and affordable in India. To make this happen, they bring doctors, pharmacists, and consumers under one digital ambit.
2020-07-15
30 min
For The Love Of Emails Podcast- Powered By Netcore
EP #9 Velvet Rope Marketing | Increasing Organization's Profitability in a Marketing Way
Generating growth and revenues is the biggest challenge for companies especially during the pandemic. Unfortunately, a lot of businesses are focusing on cutting down marketing budgets just to sustain in the competition. But here is good news! There exists a magic sauce that can turn things around and transform you into a profitable business. It’s called Velvet Rope Marketing (VRM) which is all about identifying your best customers, communicating with them effectively, and providing them the best customer experience. Joining us today Mr. Rajesh Jain, the Founder and Managing Director of Netcore Solutions, who wil...
2020-07-09
39 min
For The Love Of Emails Podcast- Powered By Netcore
EP #3 Email Masterclass | How to Segment your Email Data like a Pro
Your email data segmentation strategy can make or break your email marketing ROI. The good thing is most email marketers are well-aware of the potential of data segmentation. The bad thing is a lot them still don’t know how to get started with segmentation, and then move from basic to advanced level of segmentation. Our latest Podcast by Mathew and Chaitanya is an extended conversion from our previous Podcast on Data Segmentation – Specific to Email Marketing. Our experts take a deep dive into data segmentation and the level of complexity you can achieve with your email segm...
2020-07-02
44 min
The Martechno Beat: Decoding Martech!
Crafting Personalized OTT User Experiences Like India’s SonyLIV
The global OTT streaming market is expected to grow from $104.11 billion in 2019 to $161.37 billion in 2020. This exponential growth is largely being fueled by the COVID-19 pandemic that has nudged more users to seek entertainment online.Owing to this content consumption surge, it has become inevitable for OTT industry players to use cutting edge technology like AI, predictive analytics, and personalization to deliver relevant 1:1 content.To understand how an industry leader like SonyLIV is combating user retention challenges, we caught up with Manish Dhanwani, Senior Marketing Manager at SonyLIV.Launched in 2013, SonyLIV is owned...
2020-06-30
24 min
For The Love Of Emails Podcast- Powered By Netcore
EP #2 Email Masterclass | Outsmart Email Marketing With Better Data Segmentation
Many email marketers end up scratching their heads when they don’t get desired results from their email campaigns. But most of the time, they don’t realize that such underwhelming results are the outcome of broadcast emails or poorly segmented data. We bring you our latest podcast on Data Segmentation – specific to Email as a channel. Joining us Dela and Chaitanya, try to break down the complexity of data segmentation and give you some actionable insights to help you slice and dice your data to create the right customer experience. If you are segmenting your da...
2020-06-25
50 min
The Martechno Beat: Decoding Martech!
Scaling Fintech App User Growth Like India’s SmartCoin Financials
COVID-19 has affected every industry differently and fintech is no exception. As the world is shifting from ‘respond’ to ‘recover’ to ‘resurrect’, it is an opportune time for players to be agile and think big. Fintech could play a critical role in helping the economies shift from the crisis mode with innovative financial solutions.To understand how fintech players can leverage data-driven mobile marketing, we caught up with Musa Bhat, Marketing Manager at SmartCoin Financials.Founded in 2016, SmartCoin Financials is a next-gen fintech company that offers a state-of-the-art, user-friendly, and scalable lending platform. They have become India...
2020-06-24
18 min
For The Love Of Emails Podcast- Powered By Netcore
EP #1 Email Masterclass | Ready-to-Implement Strategy to Reduce Email Churn Rate
Since Email has been the heart of marketing strategy, especially during the COVID 19 crisis, preventing subscriber churn is the top priority for most email marketers. However, before you get to the task of retaining your email list subscribers, it’s important for you to understand why your subscribers are churning, which ones are worth retaining and those you must let go as a part of your new email program? Chad and Chaitanya join us to shed light on the actionable items that can help reduce your email subscriber churn and retain quality customers. Th...
2020-06-22
34 min
For The Love Of Emails Podcast- Powered By Netcore
EP #5: COVID-19 Series | There is Opportunity in Disruption and Email is the Key
Everyone has been home bound since March, and all the rules have changed. Despite the initial fumbling approach that irritated consumers, Email is the front line for brands, and recent data supports its validity is stronger than ever. As people reemerge into the world, do you understand what their new needs are? Will you customize your email campaigns to speak to your customers where they are? Will you recognize the opportunities as well as the challenges? Chad White, Head of Research at Oracle CX Marketing Consulting sits down with Dennis Dayman to...
2020-06-22
41 min
For The Love Of Emails Podcast- Powered By Netcore
EP #4: COVID-19 Series | What Does Your Current Email Strategy Say about Your Brand?
Adapting your email strategy to the current COVID19 centric environment is essential. It’s time to examine your lists, put things in place to protect your brand from phishing, and shore up your message to assure you aren’t missing the mark. Lauren joins us from Southern California where she is currently working with Kickbox, a dominant force in the email verification space. Lauren Meyer, VP of Industry Relations and Compliance Kickbox They discuss: How you can connect with your customers in a positive way right now Ways to protect the i...
2020-06-22
38 min
For The Love Of Emails Podcast- Powered By Netcore
EP #3: COVID-19 Series | Are Your Customers Rolling Their Eyes at Your Email Content?
Everyone knows there is a pandemic. Everyone knows they need to wash their hands. Are you sending out emails that sound like the 48 other brands in their inbox? Are you sending out the same CEO statement that has been regurgitated over and over again? “Ugh not another one of THOSE” – Your Customer. We are all operating under different rules right now. Make sure your messaging is useful and appropriate for these unprecedented times. Tune in to hear as Kait Creamer, CRM Marketing Manager, Framer & Dennis Dayman talk about They d...
2020-06-22
41 min
The Martechno Beat: Decoding Martech!
Acing Customer-Centricity through Omnichannel Personalization Like Allianz, Indonesia
The BFSI sector forms the bedrock of every country’s economy and it needs to be insulated from this mayhem caused by COVID-19. Digital transformation and personalization have become critical insulating layers for BFSI brands, helping them pursue a digital-led recovery.To learn how the insurance sector is responding to this challenge, we caught up with a noted industry leader in Karin Zulkarnaen, Chief Marketing Officer at Allianz, Indonesia. Allianz Group is one of the world's leading insurers and asset managers with more than 100 million retail and corporate customers in more than 70 countries.All...
2020-06-17
29 min
The Martechno Beat: Decoding Martech!
Booking a Customer-Focused Path to Re-growth Like Via.com
The travel industry has been majorly impacted in the COVID-19 era. The recovery process has to be guided by customer-centricity and by re-strategizing customer engagement through a digital-first approach.To understand this in greater detail, we caught up with Venkat N, Marketing Manager at Via.com, India.Incorporated in 2007 , Via.com is one of the fastest growing and most profitable travel companies in Asia’s online travel space; driven by technology. The company is a leading distributor of transportation ticketing , accommodation reservation, packaged tours, and much more.Venkat accentuates the following: The im...
2020-06-16
26 min
The Martechno Beat: Decoding Martech!
Product Management Lessons From Grofers on Personalized CX and Experimentation
Product management unearths the customer’s current and potential needs - insights that fuel into the eventual product roadmap to drive greater product adoption, user growth, and retention. This assumes even greater importance for B2C brands.To understand the finer points of product management, we caught up with Gagan Mahajan, Senior Product Manager at Grofers, India.Founded in December 2013 , Grofers is one of India’s leading digital grocery e-commerce players . A pioneer in this space, Grofers operates across 28 cities with about 5000 partner stores; helping customers retain some sense of normalcy even during these times.
2020-06-16
19 min
The Martechno Beat: Decoding Martech!
How L'Oréal is Delighting Customers through Digital Innovation
The Cosmetic Industry landscape has morphed dramatically during the ongoing COVID-19 crisis. With beauty brands being forced to cater to digital customer journeys; innovation has become more critical than ever.And, to add greater credence to this, we caught up with Suhas Vijayan , Head of Digital Marketing at L'Oréal, India (PPD).L'Oréal, the global pioneer in the beauty and cosmetics industry believes in the power of digital transformation. Over the years, it has revolutionized the beauty of tomorrow with digital innovations - from product design to virtual beauty experiences delivered to customers across ge...
2020-06-16
22 min
The Martechno Beat: Decoding Martech!
BFSI Digital Transformation Lessons From Indonesia's BCA Sekuritas
The COVID-19 crisis has pushed BFSI brands to redefine their strategic agenda, consider the lessons learned during the height of this pandemic, and review their digital transformation objectives.To understand the importance of a digital-led recovery in the BFSI sector, we caught up with Donny Setiadi, Head of Wealth & Channel Management at BCA Sekuritas, Indonesia.BCA Sekuritas is an Investment Banking subsidiary of the Bank Central Asia (BCA) which is Indonesia’s leading and most trusted bank. A Southeast Asian market leader since 1957, they have established themselves as pioneers in the digital banking arena....
2020-06-11
21 min
The Martechno Beat: Decoding Martech!
Delivering Personalized Banking Experiences Like Indonesia's Bank BNI
When the going gets tough, the tough get going. And, when industries get negatively disrupted, the tough turn to innovation and customer-centricity as a gamechanger. That holds true for the banking industry as well, as it re-aligns to new market realities.We recently caught up with Sigit Prihatmoko, VP - Corporate Strategy and Performance at Bank BNI, Indonesia; who shared many interesting insights on how the banking industry in emerging economies can embrace a digital transformation-led recovery.Sigit highlights the following: The impact of COVID-19 on the banking sector and the economy in Indonesia...
2020-06-09
21 min
The Martechno Beat: Decoding Martech!
Digital-first Re-growth Lessons from the Indonesia Life Insurance Association
The concern around health and life in the COVID-19 era is natural. The insurance sector is also facing the impact of a regressing economy due to COVID-19 and has to be equipped with new digital-driven growth models to sustain and increase customer retention.To understand how the insurance sector in Southeast Asia is tackling these challenges, we caught up with Antony Japari, Board Member & Head of Insurance Literacy and Inclusion Department at the Indonesia Life Insurance Association.Indonesia Life Insurance Association represents the interests of life insurance companies in Indonesia. It’s main objective is to...
2020-06-09
27 min
The Martechno Beat: Decoding Martech!
Mastering Personalization-led Digital Innovation Like Cignal TV
As we move from reeling to reflecting on the disruptions caused across industry verticals due to the COVID-19 pandemic , the most impactful path towards regrowth is data-driven personalization.And, to lend greater credence to that reality, particularly in the media and OTT sector, we caught up with JC Medina, VP for Digital Innovation at Cignal TV, Philippines.Founded in 2009 , Cignal TV is the largest DTH company in the Philippines. Recognized as a gamechanger in its vertical in Southeast Asia, they have recently extended their offerings across OTT platforms as well.JC Medina accentuates...
2020-06-04
35 min
The Martechno Beat: Decoding Martech!
How Indonesia's Vision+ (MNC) Uses Personalization as an OTT Growth Lever
Social distancing measures due to COVID-19 - which include shutting down of movie theaters - have made consumers turn to and rely more on OTT platforms for entertainment, leading to a surge in digital content consumption.We wanted to understand how these evolving consumer behavior trends are impacting the OTT space in emerging markets and caught up with Daniel Hartono, CEO of Vision+ and MD of MNC-Vision Network, Indonesia.Founded in 1994, Vision+ (MNC) is a pioneer in the broadcast media industry. An award-winning, customer-centric company, it has now expanded its offerings into the OTT vertical...
2020-06-03
14 min
The Martechno Beat: Decoding Martech!
Mark Bantigue on Building Personalized Customer Experiences at Scale
COVID-19 has had a far-reaching domino effect on the global economy. That’s just the harsh reality. The best way for brands to counter this is to adopt a digital-led recovery.We caught up with Mark Bantigue, Head of Digital and Conversational Channels & VP at BDO Unibank, Philippines to get his thoughts on the same.A noted opinion leader in the nascent demand-driven tech niche in Southeast Asia, Mark Bantigue, works where technology can improve daily lives. He has previously worked at Security Bank, Globe Telecom’s mobile platform startups, and various regional mobile-first startups.
2020-06-03
35 min
The Martechno Beat: Decoding Martech!
How Boost Harnesses AI-led Digital Strategy to Grow in Malaysia's Digital Payments Space
During the COVID-19 crisis, cash; i.e. currency notes are seen as a potential carrier of the virus. This has acted as a major catalyst for digital payment adoption, aiding in keeping economies afloat.We recently caught up with Salil Seth, Head of Growth Hack & Loyalty at Boost, Malaysia.Boost is Malaysia’s award-winning homegrown lifestyle e-wallet app. Founded in 2017, Boost believes in being a customer-centric brand driven by cutting edge technology like AI, personalization, and predictive analytics.Salil shares solid insights on the following: The need for brands to rewire their su...
2020-06-02
24 min
The Martechno Beat: Decoding Martech!
AI-led Growth Lessons in Healthtech from Indonesia's Klikdokter
The digital-first health strategies adopted by several countries to control the spread of COVID-19 have reshaped the way the healthtech sector functions. AI-powered healthcare apps are taking centre-stage.We caught up with Iqbal Sandira, Head of Digital and Growth Marketing at Klikdokter, Indonesia.Klikdokter is Indonesia’s leading healthtech company focused on creating a happier and healthier society. They are pioneers in bringing digital health service to the people of Indonesia that they can trust and rely on.Iqbal highlights the following: The changes in consumer behavior during these testing times The ne...
2020-06-02
19 min
The Martechno Beat: Decoding Martech!
How QuadX Uses Personalization to Win in Philippines' Digital Logistics Space
The COVID-19 pandemic has created a shift in the way businesses function. It has given birth to new opportunities that are worth of exploring and learning from during these challenging times.We caught up with Raffy Vicente, Commercial Director of QuadX, Philippines - to understand the impact COVID-19 has had on the digital logistics sector and to gain a deeper insight into the pivotal role of personalized marketing in driving revenue.QuadX is a leading experience innovator in the Philippines, specializing in cross-border digital logistics and e-commerce payment processing. They aim to make delivery and...
2020-05-28
28 min
The Martechno Beat: Decoding Martech!
Lessons on Digital-led Growth from India's Equitas Small Finance Bank
COVID-19 has given both brands and consumers alike enough food for thought. Many B2C and B2B brands are pivoting their strategies to ensure sustainability and re-growth.We recently chatted with Vignesh Murali, Head of Marketing at Equitas Small Finance Bank, India.Founded in 2007; Equitas Small Finance Bank is a leading new age bank that is giving children, youth, families, and business people across India a new and fun way to bank. Headquartered in Chennai, India; they believe in enabling and elevating livelihoods based on trust.Vignesh shares insights on the following:
2020-05-28
13 min
For The Love Of Emails Podcast- Powered By Netcore
EP 2: Generating Goodwill with Email During the COVID Crisis w/ Jeanne Jennings
It's a dark time. But in a way, it's a good time for email marketers because people still need to connect with each other. Sure, they can connect on social media. But remember how social was supposed to kill email? Yeah, that didn't happen. Email is still king. The name of the game is providing help, goodwill, and value without purchase, providing goodwill and helping people. How do you do that? One way to get an email opened right now is to use "COVID" in the subject line because that's the topic people...
2020-05-27
33 min
For The Love Of Emails Podcast- Powered By Netcore
EP1: Sending Valuable Messages By Email During a Pandemic w/ Matt Vernhoot
Email has been around for 30-+ years now. Unfortunately, it's fraught with issues such as spam, phishing, and over communicating. Now there's a new problem: We're in the middle of a global pandemic that has changed the whole landscape of email. We still rely on it, though. Email has the highest ROI of any communication channel out there.But no one wants to use a crisis as a promotional tool. So how can you communicate sensitively and powerfully during a pandemic? In this episode of the Email Unplugged Podcast, Powered by Netcore, Dennis talks with M...
2020-05-27
39 min
The Martechno Beat: Decoding Martech!
Acing Personalization in Banking Like Standard Chartered Bank, Malaysia
COVID-19 has acted as a catalyst for digital transformation across several industries. And, banking is no exception.We recently caught up with Aizuddin Danian, Head of Digital Banking at Standard Chartered Bank, Malaysia who shared valuable insights on how personalization in the banking industry is critical to both business and consumer interests.Aizuddin Danian highlights the following: The impact of COVID-19 on the banking sector How digital transformation is the key to serve the changing needs of consumers The important KPIs that the banking sector has to focus on to ensure user retention during t...
2020-05-23
28 min
The Martechno Beat: Decoding Martech!
Powering Smoother Take-offs Like AirAsia With Digital Transformation in the Travel Industry
The COVID -19 pandemic continues to impact most industries at an unprecedented scale , especially the travel industry. The sector has witnessed a major disruption over the past few months.We recently caught up with Tarun Valecha , Senior Product Owner at AirAsia.AirAsia is the largest airline in Malaysia in terms of fleet size and destinations. During these challenging times, AirAsia has emerged as one of the few airlines to act quickly to develop contactless technology to boost travel confidence.Tarun Valecha highlights the following: The impact of COVID-19 and the resultant changes...
2020-05-22
24 min
The Martechno Beat: Decoding Martech!
Digital Transformation Lessons from UAE's Century Financial
COVID-19 has transformed the competitive and consumer behavior landscape across industries and regions. The BFSI sector also continues to deal with this trickle-down effect.We caught up with Sharad VK, Marketing Director at one of the leading financial services providers from the UAE: Century Financial.Headquartered in Dubai and with over 30 years of expertise in the market, they specialize in investments and trading in financial instruments like currencies, indices, shares, and treasuries.Sharad VK highlights the following: COVID-19 as a catalyst for digital transformation The current BFSI landscape in the UAE and...
2020-05-22
19 min
The Martechno Beat: Decoding Martech!
E-Commerce Growth Lessons from Vietnam's Top Online Book Retailer; Fahasa.com
In this very special episode in Vietnamese, we caught up with Nguyen Thinh, Head of Marketing, at one of the leading online bookstore platforms in Vietnam: Fahasa!In an interesting chat, Nguyen shares valuable insights in the COVID-19 context and beyond: How businesses need to adapt in terms of their work (from home) culture, data analytics, and marketing strategy during these current times The important role of data-driven user engagement and retention The key user engagement and retention challenges specific to the online bookstore business Delivering awesome user experiences at scale with personalization How Fahasa drives m...
2020-05-18
15 min
The Martechno Beat: Decoding Martech!
Delighting Customers through E-Commerce Personalization Like MetroDeal
The COVID-19 pandemic is pushing B2C brands to think beyond survival and focus future re-growth.To understand how e-commerce platforms across emerging markets are reacting to the changing tides of consumer behaviour, we caught up with Matthias Pieringer, COO and Julien Marie, Marketing Technology Officer at MetroDeal, Philippines.Founded in 2011, MetroDeal is one of the most successful e-commerce platforms in Asia, with growth rates of more than 20% every month. They specialize in being a virtual marketplace, online travel, and hyper-local deals booking portal.Matthias and Julien share cutting-edge insights on : The...
2020-05-15
20 min
For The Love Of Emails Podcast- Powered By Netcore
EP 0: Why We Started A Podcast About Email Communication w/ Dennis Dayman and Ankit Sharma
During a crisis, brands rely on email to communicate. When the COVID-19 shutdowns began, our inboxes flooded with irrelevant emails. Over time, though, brands got more focused. So we decided to start a podcast about email marketing where we talk to brand marketing consultants who can also share their experiences as consumers. In this inaugural episode of the Email Unplugged Podcast, Powered by Netcore, Kelsey, one of the show's producers, speaks with Ankit Sharma, ABM head at Netcore Solutions, and Dennis Dayman, a 25-year veteran of the digital marketing industry. They discuss what you can expect to...
2020-05-11
11 min
The Martechno Beat: Decoding Martech!
Adapting to Changes in User Behavior Like Naluri in the HealthTech Space
COVID-19 and resulting lockdowns across geographies are encouraging B2C brands to accelerate their pace of digital transformation and pay closer attention to rapidly evolving consumer behavior.We caught up with Azran Osran-Rani, the CEO and Co-founder of Malaysia’s leading digital health and therapeutic platform: Naluri.Naluri combines user behavior and psychology, data science, and digital design to help digital users make healthy and sustainable lifestyle habits.A prominent business and marketing leader, entrepreneur, startup mentor, and author; Azran was featured in Tatler’s “Most Influential Voices in Asia” list (May, 2020). He has prev...
2020-05-10
25 min
The Martechno Beat: Decoding Martech!
Visualizing Economic Re-Growth Like the Salim Group through the Insurance Sector
The global COVID-19 is compelling B2C brands - across industries and markets - to reinvent their short-term and long-term strategies, so they are better positioned in a post-COVID world.We caught up with Reginald Hamdani, CEO of Jagadiri - and in-charge of all digital businesses under one of Indonesia’s largest business conglomerates: Salim Group. Reginald sheds valuable insights on how they are embracing the power of digital transformation to navigate through these challenging times: The impact of the COVID-19 lockdown on the Insurance business in Indonesia The value of empowering and servicing the...
2020-05-08
28 min
The Martechno Beat: Decoding Martech!
Harnessing Martech in the Insurance Sector Like Jagadiri During COVID-19
During the current lockdown, we caught up Yuda Wirawan, CMO at PT. Central Asia Financial (Jagadiri); one of Indonesia's leading Insurance players.In a freewheeling chat, Yuda highlights the following:• The impact of COVID-19 on the Insurance sector in Indonesia• How Jagadiri banks on its leadership and infrastructure to ace remote-working• How Netcore Solutions helped Jagadiri become the first Insurance player in Indonesia to implement the WhatsApp Business Solution• Experiments in marketing strategy and campaign messaging run by Jagadiri during the lockdown• The need for conventional businesses to embrace...
2020-04-28
24 min
The Martechno Beat: Decoding Martech!
#PersonalizationThursdays: Amplifying User Growth with Actionable App Analytics Like BalleBaazi
As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries, we caught up with Ms. Diksha Singh, Head of Product at one of India's biggest fantasy sports gaming platforms: BalleBaazi!Diksha talks about the growth and scale of the fantasy sports gaming industry in India. She also highlights how Netcore is empowering BalleBaazi to power user engagement and retention at scale with its dynamic app analytics suite. Diksha further sheds light on how they increase app adoption and stickiness by directing users to new features while t...
2020-03-30
20 min
DotNet & More
#02 NetCore 2.2 и не только
Представляем Вам второй выпуск подкаста “Dotnet и не только”, где мы разберем по косточкам свежие NetCore 2.2, AspNetCore 2.2, EFCore 2.2 и совершенно не скатимся в обсуждение Edge на базе Chromium https://dotnetmore.ru/wp-content/uploads/2019/01/DotNetAndMore-02-Connect.mp3
2019-01-12
1h 08