Shows
Nordic Ad Tech Review#14 - Kobler & Livewrapped discuss political advertising and the EU’s TTPA rulesIn our latest episode of the Nordic Ad Tech Review, we spoke to Fredrik Johansson, CEO of Livewrapped and Karim Ghouas, COO at Kobler A/S, about the impact of the EU’s Transparency and Targeting of Political Advertising rules (TTPA) - legislation that took effect in October 2025. What do these regulations mean for advertisers, buyers, publishers, and adtech companies? Is it just an additional compliance burden? In the podcast, we discuss what stance walled gardens like Google and Meta have taken on the issue of political ads, as well as the importance of collaboration in navigating th...
2025-11-0631 min
VO2-poddenHållbar annonsering och marketplaces med NetricI det här avsnittet av VO2-podden gästas vi av Daniel Ahlbert, vd för ad tech-bolaget Netric. Tillsammans med veckans programledare Josefine Enelid Roos, Business Director på Stay Creative, snackar Daniel om hur marknaden för programmatisk annonsering har utvecklats, vad marketplaces innebär och hur branschen kan bli mer hållbar genom initiativ som green deals.
2025-04-1629 min
Nordic Ad Tech Review#13 - From Trend to Strategy, Integrating Sustainability into Advertising with Jakob Stald Møllmann[This episode is in English] In the 13th episode of Nordic Adtech Review, we have the pleasure of hosting Jakob Stald Møllmann from Digital Attention. Join us as we delve into the increasingly important topic of sustainability in our industry. What exactly does sustainability mean in the context of advertising? How can businesses strike a balance between sustainability and growth? And imagine a scenario where advertisers were prohibited from creating any new advertising material for a whole year - What would be the repercussions? Tune in to gain valuable insights and perspectives on this important subject.
2023-10-1731 min
Nordic Ad Tech Review#12 - Media Trends 2023 & Leadership with Nike Carlstoft CEO of Dentsu Sweden[This episode is in Swedish] For the 12th Episode of the Nordic Adtech Review we are joined by Nike Carlstoft, CEO of Dentsu Sweden. In this episode we discuss the current state of the market, Nike picks her favorites from Dentsu’s newly launched report “market trends 2023”. Nike has over 25 years of experience in leading positions and has a burning interest for leadership and in the episode she also shares some thoughts and insights on what she believes are some key truths about a leader’s role in business today.
2023-04-1933 min
Nordic Ad Tech Review#11 - 2023 Trends and regional insights with Stéphane Printz from Index Exchange[This episode is in English] for the 11th Episode we are joined by Stéphane Printz, MD for Northern, Central & Eastern Europe. He joins us to further introduce himself and Index Exchange - but mainly focusing on his thoughts on 2023 and sharing regional insights from other EMEA markets.
2023-03-2318 min
Nordic Ad Tech Review#10 - Latest Nordic market trends with IRMs Managing Director Madeleine ThorThis episode is in Swedish] in the 10th episode of the Nordic Adtech review we are joined by Madeleine Thor - Managing Director at the IRM Institute for Advertising and Media Statistics. IRM collects, analyses and publishes data about the advertising and media markets in the Nordic region.Madeleine shares important insights into online spend across the Swedish market and reveals some interesting takes on IRM's newly released research on Swedish programmatic spend. Please note that this episode was recorded on Nov 3rd 2022.
2022-12-1330 min
Nordic Ad Tech Review#9 - Professor Damien Geradin on the new Digital Markets Act and How it Affects Publishers[This Episode is in English] In our ninth episode, we meet with Damien Geradin, a Professor of competition law and economics at Tilburg University and a visiting Professor at University College London. He gives us his views on the latest developments in regulation and competition law, specifically relating to ad tech and the EU region. We also look to the future, and cover the EU's Digital Markets Act (DMA), which went into force from Nov 1st and will apply from May 2023.
2022-11-2332 min
Nordic Ad Tech Review#8 - Data explained with Patrick Glantz from Gravito[This Episode is in English] For the 8th episode of Nordic Ad Tech Review, we dedicate a full episode to data. We speak to data expert Patrick Glantz the COO of Gravito to explain a jargon-filled aspect of ad tech. From different storage options, to acronyms like CIAM, IAM etc. We also get some insights on what Gravito is doing in the Finnish market right now specifically.
2022-10-0439 min
Nordic Ad Tech Review#7 - 15 Minutes with Quantcasts Konrad Feldman[This episode is in English] For the 7th episode of Nordic Ad Tech Review, we speak to Conrad Feldman, CEO and Co-Founder of Quantcast, on the present and future of online identity and cookies for publishers - which technologies and methods hold the most promise, and where they should fit in the overall measurement, campaign and addressability mix.
2022-07-0416 min
Nordic Ad Tech Review#6 - Delta Projects and Bidtheatre on the DSP and buyer view of the Nordic ad market[This Episode is in Swedish] In this episode we are joined by Delta Projects CEO & Founder John Lilja, and Bidtheatre Founder & CEO Marcus Johansson for a discussion on all things in the DSP, brand and agency world. We tackle what it's like to run an ad tech company in the Nordics, what's happening with 3rd party cookies and digital identity on the buy side. We also cover how to prevent fraud, handling the massive amount of traffic sent between ad tech platforms, as well as sharing their focus for the rest of 2022 and beyond.
2022-05-1735 min
Nordic Ad Tech Review#5 - Gareth Glaser on Prebid and Demand Manager - Part 2[This Episode is in English] In this episode we are joined by Gareth Glaser, sr. Director Product at Magnite and chair of prebid.js PMC. In this second part of our conversation with Gareth, we switch to focus on the future - what is next for Prebid and Demand Manager, and we hear Gareth's views on the best platforms and providers in ad tech.
2022-04-0618 min
Nordic Ad Tech Review#5 - Gareth Glaser on Prebid and Demand Manager - Part 1[This Episode is in English] In this episode, we speak to Magnite's Senior Director of Product Management, Gareth Glaser, about how Prebid became the number one choice for publishers in the header bidding community, how it is impacting the market, and what we can expect for the future.Part 1 discussions include what's going on in prebid now, testing and optimization, taxonomy and more.
2022-03-1535 min
Nordic Ad Tech Review#4 iAB Sweden and Finland join to discuss 2022, running successful taskforces, main focus areas for the programmatic task forces and more[This episode is in English] iAB is represented in 47 countries and in this episode we were joined by two of them - Kenneth Danielsson, CEO of iAB Sweden, Pasi Rassina MD of iAB Finaland and Juuli Pelkonen, Chair of the Programmatic task force in Finland and Head of Programmatic at Sanoma. The topics discussed are the the work that IAB does, how its taskforces are setup, and the important topics the industry is addressing this year across the Nordics. This episode was recorded on January 14th 2022.
2022-02-0829 min
Nordic Ad Tech Review#3 Berlingske Medier take on the publisher collaborations, creative formats and buyer marketplaces[This episode is in English] In this episode, we talked with Pernille Rosenqvist, Head of Digital Sales, and Casper Andersen, Digital Business Developer at Berlingske Media. Berlingske Medier is the well-known Danish Media media company with a solid 270 years in the media business. We touched on publisher collaborations, agency marketplaces, creative formats and, some predictions for 2022. Enjoy the podcast!
2021-12-1619 minNordic Ad Tech Review#2 Aller Media Sweden take on Data Analysis and Prebid Testing and OptimizationAller Media is one of the Nordics’ largest media companies with more than 120 years of successful business. Over the last few years, Aller Media has gone through a transformation where digital, data, and understanding of Aller Medias´audiences is center and forefront. We caught up with Dick Wästberg, Head of Programmatic and Kaveh Emami, Head of Data and Analytics, both have been pivotal in this transformation work to speak more in-depth about first-party data and how to activate it, and how to optimize and test your prebid.js
2021-09-2320 min
First Gen Homies with Deli The ExplorerCCCC SZN 2: EP. 2 TRIO STUDENT SUPPORT SERVICESCCCC SZN 2 EP2: TRIO STUDENT SUPPORT SERVICES WITH PAULIA D. WILLIAMSPaulia D. Williams currently serves as an Educational Talent Search (ETS) College Advisor for Trio Programs at the University of South Carolina (UofSC). As an ETS College Advisor for Trio Programs, Paulia coordinates successful outreach for three Title I middle schools in the Richland One School District. Her students can learn about college access, financial literacy/aid, and cultural/life skills exposure as apart of ETS's design. In the fall semesters, Paulia also teaches 19 new Gamecocks in her University 101: The Student in The University c...
2021-09-0935 minNordic Ad Tech Review#1 Bonnier News take on identity and buyer marketplacesFirst Party data and identity is accelerating in interest, both on the buy and the sell side of the online ad industry. There is also another growing trend where buyers engage in so called marketplaces with legacy publisher tools. Rebecka and Daniel sat down with Lena Tehrani, Head of Programmatic and Erik Moberg, Head of Data and insight at Bonnier News to discuss Identity from a publisher perspective, what they are doing with their first party data and buy side initiatives. This episode is in Swedish.
2021-06-2222 min