Shows
The Art of Franchise MarketingFront Street Equity Partners: A Different Approach to Franchise GrowthDiscover a new perspective on franchise growth with Front Street Equity Partners. Front Street Equity Partners is the first and only pure play strategic advisory & private equity investment firm solely dedicated to exponentially growing enterprise value in a compressed time frame in the franchise industry. In this engaging podcast, we delve into the unconventional strategies employed by this equity firm to empower young and struggling franchise brands. Erik VanHorn, the founder of Front Street, sheds light on their hands-on approach, emphasizing the importance of creating strong relationships with founders and ensuring that brands are not just surviving but thriving. 2023-10-3151 minThe Art of Franchise MarketingStellar Service Brands on Success and Culture in the Home Services Franchise IndustryMadeleine Zook engages in a compelling conversation with Sherry Rose, CEO of Stellar Service Brands. Discover the significance of fostering a culture of respect and understanding within the franchise community. Stellar Service Brands believes that small businesses are the core of the American dream, providing passionate people with opportunities for success. Join us on Sherry Rose's fascinating journey as she shares insights and principles that have propelled her to the forefront of the franchising industry. Gain a deeper understanding of how to create a thriving franchise model that honors the uniqueness of each brand while working towards a common...2023-10-2437 minThe Art of Franchise MarketingIvybrook Academy Redefining Early Education: Navigating the Niche in Franchise MarketingGet ready for an engaging conversation with Drew McWilliams, the co-founder and president of Ivybrook Academy. Ivybrook Academy is voted the Nations #1 Half Day Preschool. Specializes in creating an academic environment for every child to reach their fullest potential. Drew shares the heartwarming story of how Ivybrook Academy was born out of his college sweetheart romance and a desire to fill a niche in the education sector. Learn how they've successfully scaled their business and made a mark in the franchising world. Discover how they carved their niche in the market, why they chose the half-day model, and how...2023-10-1738 minThe Art of Franchise MarketingFranworth on Helping Brands Grow with Data-Driven Marketing StrategiesIn this insightful and educational discussion, Madeleine Zook, the host of The Art of Franchise Marketing, sits down with Brandi Kloostra, the VP of Digital Marketing at Franworth. Franworth helps emerging franchisors achieve their business goals and grow their franchise system. Franworth accelerates brand value by building, incubating, and growing brands, using a franchise model, and leveraging our shared services platform. Brandi shares her extensive 25-year experience in the digital marketing realm, offering valuable advice to both franchisors and franchisees. Brandi discusses the evolving landscape of digital marketing, the significance of data-driven decisions, and the impact of choosing the...2023-10-1032 minThe Art of Franchise MarketingFranchise Genesis on How to Turn Independent Businesses into Thriving FranchisesOn the Art of Franchise Marketing, explore the world of franchising with seasoned expert Rick Robinson. Rick is the President of Franchise Genesis, a franchise development company that can help you expand your business through franchising in the most efficient and cost effective way. Including finding your franchisee leads. Listen and gain valuable insights into setting realistic goals, targeting the right candidates, and maximizing your franchise investment. Dive deep into the role of Franchise Genesis in helping businesses evolve into successful franchisors, and gain valuable insights into the keys to franchise success.2023-10-0239 minThe Art of Franchise MarketingHow EOS can Transform your Businesses: Unlocking Franchise Management SuccessDiscover the secrets to franchise management success on the new episode of The Art of Franchise Marketing. Join Justin Mink, the expert in implementing EOS (Entrepreneurial Operating System). EOS is a business operating system designed to help you run a frustration-free organization and gain renewed energy, focus, excitement, and business growth. Justin teaches you how to unlock the potential to run a frustration-free organization and ignite renewed energy, focus, and excitement using EOS. Whether you're a franchisee or franchisor, this episode will reveal how EOS can streamline your operations, align your teams, and pave the way for remarkable success. 2023-09-2732 minThe Art of Franchise MarketingCraft Axe Throwing on Franchising in the Entertainment SpaceJoin Jake Jensen and Ashley Cowper from Craft Axe Throwing as they share their captivating journey from diverse backgrounds to bringing the thrill of axe throwing to communities nationwide. Uncover the secrets behind Craft Axe Throwing's mission to create unforgettable experiences for guests and their dedicated team. Dive into the challenges they face in expanding their franchise and explore the benefits of joining the Craft Axe Throwing family. Discover how this industry is changing the game and proving that franchising can be both fun and sustainable. Don't miss out on this thrilling episode showcasing the success of Craft Axe...2023-09-2332 minThe Art of Franchise MarketingTutor Doctor on Navigating International SuccessJoin Michelle, the Marketing Manager at Tutor Doctor, on The Art of Franchise Marketing as she reveals the secrets to success in the ever-changing world of franchise marketing. Explore how Tutor Doctor, the top-ranked in-home education franchise, adapts its strategies for different countries and cultures. Discover the power of hyper-localization, fostering innovation, and building relationships with franchisees to achieve brand growth and success. Get inspired and unlock your potential in the world of franchising with Michelle's expert insights.2023-09-1830 minThe Art of Franchise MarketingAqua-Tots Swim Schools From Local Beginnings to Global ImpactDive into the captivating story of Aqua-Tots Swim Schools, the franchise that has transformed from a local business to a global empire. Join us as we explore how Aqua-Tots Swim Schools has expanded to over 120 communities worldwide, providing year-round, indoor swim instruction, community outreach, and drowning prevention education to children of all abilities. As the world's largest swim school franchise, Aqua-Tots hand-selects instructors who are dedicated to teaching children how to stay safe in and around water. With a trusted curriculum that has been perfected over 30 years, Aqua-Tots teaches four million swim lessons annually. In this interview, co-founder and...2023-09-1232 minThe Art of Franchise MarketingTommy’s Express Car Wash on Growing Globally and Revolutionizing the Car Wash IndustryOn the Art of Franchise Marketing, Sean Oatney and Ed Ouellette share the inspiring story of how Tommy's Express car wash went from a manufacturing company to a flourishing international franchise brand. Tommy's Express is a national car wash franchise and a comprehensive car wash solution, powered by Tommy Car Wash Systems. Tommy Car Wash Systems is a team of passionate car wash professionals working to create opportunities. A leading provider of modern automatic car wash designs, carwash equipment, and carwash facilities. Discover how they've achieved rapid global growth while prioritizing environmental sustainability and customer satisfaction. 2023-09-0830 minThe Art of Franchise MarketingThe Generator Supercenter on Building a Forest of SuccessJoin us on The Art of Franchise Marketing as we sit down with Glenn Leingang, Chief Development Officer at Generator Supercenter, the leading Generac dealer in North America. With their focus on home generators, Generator Supercenter brings peace of mind to their customers. Glenn's passion for empowering individuals and making a difference shines through as he discusses the transformative effect Generator Supercenter has on cities and communities. Their commitment to offering peace of mind through generators has not only made them an essential service but also a source of security during challenging times such as natural disasters. Learn how...2023-09-0631 minThe Art of Franchise MarketingMcDonald's Unveils Blueprint for Franchise Success & New Expansion InitiativesJoin us in this episode of The Art of Franchise Marketing as we sit down with Brad Bogan, VP of US Franchising at McDonald's. McDonald’s is the world’s leading global food service retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local businessmen and women. Discover the behind-the-scenes strategies that have propelled McDonald's to the forefront of the franchise world. Brad emphasizes the strength of McDonald's brand trust, its global presence, and the three-legged stool that forms the foundation of its success: company staff, a robust suppli...2023-08-3125 minThe Art of Franchise MarketingFive Star Franchising Visionary Approach to Franchise GrowthStep into the world of franchise marketing with an engaging conversation between Madeleine Zook and Scott Abbott, the CEO of Five Star Franchising. Five Star Franchising is a holding company of various franchised brands. Five Star Franchising provides franchisors and franchisees with the resources necessary to exponentially expand their businesses. Abbott passionately discusses the transformation of the home services industry and how his platform is elevating customer experiences through a five-star promise. With a commitment to purpose and a cohesive team, he envisions a billion-dollar enterprise where franchisees flourish, innovation thrives, and the industry as a whole is uplifted...2023-08-2936 minThe Art of Franchise MarketingRolling Suds on Scaling SuccessOn this episode of The Art of Franchise Marketing dive into the inspiring story of Aaron Harper, CEO of Rolling Suds, as he shares the exciting journey of turning an emerging power-washing brand into a national powerhouse. Rolling Suds is a leading residential and commercial mobile power washing company. With state-of-the-art truck-mounted power washing units combined with years of experience, they safely and cost-efficiently clean all exterior surfaces and provide the customer with complete satisfaction. Explore the challenges and triumphs of franchise development, the importance of setting proper expectations, and the key role culture plays in fostering franchisee success...2023-08-2534 minThe Art of Franchise MarketingHounds Town USA on Being Pawsitively Driven: Building a Heart-Centric FranchiseJoin us in this engaging conversation as we delve into the world of franchise marketing with Rob Flanagan, CEO of Hounds Town USA. Hounds Town USA is a fully interactive doggie daycare franchise, overnight dog boarding, and dog wash facility that offers customers worry-free and reliable pet care service. Discover how Rob's passion for dogs led him to build a franchise brand centered around creating a natural pack environment for our furry friends. Explore the challenges and triumphs of blending heart-driven values with business strategies and delve into the heart of the Hounds Town philosophy, which prioritizes creating a...2023-08-2340 minThe Art of Franchise MarketingWoops! Macarons on Navigating Franchise Frontiers with Tech and AIIn this episode of The Art of Franchise Marketing, host Madeleine Zook sits down with Benjamin Woodruff, Co-CEO of Woops Macaroons. They delve into the intersection of technology and franchising, exploring how they leverage cutting-edge tech solutions to enhance franchise development, operations, and communication. Benjamin shares insights on their proprietary AI assistant "Samantha," the role of technology in lead generation and sales processes, and the challenges and opportunities of integrating AI into franchise systems. He also offers valuable advice to both franchisees and franchisors, emphasizing the importance of data-driven decision-making and the critical role of selecting the right franchisees...2023-08-1832 minThe Art of Franchise MarketingPuddle Pool Service on Building a Fun-Focused Franchise EmpireJoin Madeleine Zook on the Art of Franchise Marketing as she interviews Mark Amory, the CEO of Feels Like Friday Service Brands, with a spotlight on Puddle Pools. Discover the journey behind Puddle Pools' unique approach to franchise marketing, combining a vibrant and fun brand culture with effective business strategies. Mark shares insights into the expansion of Puddle Pools from Canada to the US, discussing the challenges and triumphs of maintaining a lively company culture across borders. Learn about Puddle Pools' innovative marketing strategy, designed to create a strong brand presence and drive customer engagement. From patient franchisor growth...2023-08-1430 minThe Art of Franchise MarketingIvy Kids on Nurturing Educational Excellence: A Journey through Franchise Growth in ChildcareIn this episode of The Art of Franchise Marketing, host Madeleine Zook engages in a candid conversation with Amyn Bandali, CEO of Ivy Kids, a leading childcare franchise. Amyn shares his journey from stumbling into franchising to expanding Ivy Kids beyond Texas, offering valuable advice for both franchisees and franchisors. Delve into the intricacies of marketing and branding in the childcare sector, where the focus is on nurturing young minds and fostering a strong sense of community. Gain insights into the challenges of recruiting and retaining passionate teachers, and discover how Ivy Kids maintains its commitment to high-quality education...2023-08-1032 minThe Art of Franchise MarketingREGROUP on Transforming Brands and Building Collaborative Franchising SuccessJoin us on The Art of Franchise Marketing as we delve into the dynamic world of franchising and brand transformation with Jan Muhleman, the President of Regroup, a leading marketing communications agency. In this engaging conversation, Jan talks about the evolution of franchising and what it takes to turn a brand into a way of life. Jan shares her journey from co-founding the fourth-generation brand transformation agency, Regroup, to her pivotal role in the rebranding and expansion of Domino's Pizza. Jan founded the first AOR for Domino's and worked closely with the founder, Tom Monaghan, to grow the brand...2023-08-0753 minThe Art of Franchise MarketingIKidsU Journey From Vision to TransformationJoin us in this episode of The Art of Franchise Marketing as host Madeleine Zook from Netsertive talks to Geraldine Smythe, CEO of iKidsU, about the transformative journey of rebranding and restructuring a franchise. IKidsU is the premiere one-stop afterschool shop for kids, families, schools, and communities. Geraldine shares her unique experience of taking over iKidsU, a comprehensive after-school enrichment and care service, and how she approached the challenge of rebuilding the brand to exceed its previous success. Discover the strategic decisions, lessons learned, and insights into the process of turning an acquisition into a thriving franchise model that...2023-08-0237 minThe Art of Franchise MarketingHow American Recruiters Navigates Employment Challenges in a Changing Job MarketIn this episode of The Art of Franchise Marketing, host Madeleine Zook welcomes Gino Scialdone, CEO and founder of American Recruiters. Founded in 1982, American Recruiters is a national recruiting firm that selectively partners with organizations committed to locating, identifying & onboarding the highest level of talent available for their businesses. Together, they discuss the evolution of the employment industry. Gino shares how they transformed from a small local agency to a multi-state executive search firm and eventually ventured into franchising. As they delve into the challenges of the post-pandemic job market, they explore the brand's mission and focus on healthcare...2023-07-3134 minThe Art of Franchise MarketingHoneygrow on Navigating the Restaurant BusinessIn this episode of The Art of Franchise Marketing, Madeleine Zook talks with Justin Rosenberg, founder and CEO of Honeygrow, a brand that has earned a reputation for its high-quality, craveable, and customizable food options. With a strong focus on customer satisfaction, the chain has managed to create a loyal following and has established itself as a leader in the healthy food industry. Justin discusses his journey into the restaurant business and the growth of Honeygrow, which currently has 33 locations and plans for expansion. Throughout the conversation, Justin emphasizes the importance of understanding the brand, having a s...2023-07-2434 minThe Art of Franchise MarketingUnleashing the Competitive Edge: Exploring Mosquito Joe's Franchise Development and Marketing StrategiesWelcome to another episode of the Art of Franchise Marketing, we have the pleasure of being joined by Tyler Burnett, the Director of Franchise Development for Mosquito Joe. Mosquito Joe is a well-known franchise business that falls under the umbrella of Neighborly, a community of home service brands that all share a common goal of providing exceptional service to their customers.What sets Mosquito Joe apart in the pest control industry is its strong commitment to eco-friendly practices and its dedication to offering top-notch services to both its clients and franchise owners. They strive to improve the...2023-07-1633 minThe Art of Franchise MarketingDunkin' Donuts Winning Formula to Franchise SuccessJoin us for an exciting episode of the Art of Franchise Marketing featuring Joshua Linggins, who leads the Franchising Teams for Dunkin' and Baskin-Robbins at Inspire Brands. In this conversation with Madeleine Zook, Linggins explore the importance of recognizing and crediting those who have supported and contributed to our success. Linggins shares how various leaders have played a vital role in his career, offering guidance and support that helped him achieve his goals. Linggins emphasizes the essential qualities required for success in the franchising industry - a deep understanding of people, strong networking abilities, and a dedication to teamwork...2023-07-1045 minThe Art of Franchise MarketingBio-One on The Unique Challenges and Rewards of Owning a Biohazard Cleanup FranchiseJoin our host Madeleine Zook on an exciting episode of The Art of Franchise Marketing as we delve into the world of Bio-One. We are joined by Danessa Itaya, a seasoned franchise executive and the newly appointed President of Bio-One. With her extensive experience in the industry, Danessa has played a crucial role in building the Bio-One brand, developing a dedicated team, and working closely with franchisees.Bio-One is not your average cleaning franchise. Specializing in bio-hazardous material cleanup, they tackle crime and trauma scene cleaning in 41 states with over 100 locations. From suicide cleanup to hoarding situations...2023-06-2938 minThe Art of Franchise MarketingVerlo Mattress on Revolutionizing the Mattress Industry through Customization and StorytellingOn this episode of The Art of Franchise Marketing, our host Madeleine Zook is joined by the VP of Marketing at Verlo Mattress, Ira Klusendorf, to discuss the company's differentiators and the importance of education and storytelling in their marketing strategy. Ira shares his background as a journalist, Emmy award winner, and transition to marketing and franchising. Verlo Mattress is a company of trusted sleep comfort experts who are passionate about helping people to achieve a better day awake through a more comfortable night’s sleep. Verlo manufactures adjustable mattresses that address specific sleep comfort needs. The com...2023-06-2744 minThe Art of Franchise MarketingAdam Contos from Area 15 Ventures on The Future of FranchisingOn this episode of The Art of Franchise Marketing, our host Madeleine Zook is joined by Adam Contos, Partner for Area 15 and the CEO of Port of Subs. Adam is the former CEO of Re-Max and in recognition of his leadership and business acumen, Adam has been appointed to several prestigious positions, including serving on the board of directors of the International Franchise Association (IFA). Adam emphasizes the importance of providing valuable content to customers in your niche to create intrinsic value and build goodwill. With a customer-centric approach and a focus on exceptional service, businesses can t...2023-06-1729 minThe Art of Franchise MarketingThe Lash Lounge on Navigating the Opportunities and Challenges of Franchising in the Beauty and Wellness IndustryIn this interview, Meg Roberts, CEO and President of Lash Lounge, shares her journey into franchising, from her background in marketing to her success in the beauty and wellness space. Meg Roberts brings a wealth of experience and understanding to the table. With a background in consumer research, she has a unique perspective on how to connect with audiences, whether it's employees or customers.Meg Roberts is an accomplished marketing professional with over 16 years of experience in the franchising industry. In this interview, conducted by Madeleine Zook, Director of Marketing at Netsertive, Roberts discusses the opportunities and...2023-06-1431 min
The Multi-Location Marketing LeaderAlphaGraphics on Decoding Marketing StrategiesIn this episode, we sit down with Stephanie Wood, the marketing dynamo behind AlphaGraphics. She dives into the transformative power of storytelling in shaping a brand's image and creating emotional resonance with consumers. Stephanie shares her insights about the company's consumer-facing campaigns and their journey to nail down their brand identity, which is rooted in understanding and responding to their customers' needs.She also sheds light on the role of digital channels in spreading the word about AlphaGraphics. Specifically, she discusses the company's ambitious influencer marketing strategies and brand ambassador programs. Stephanie talks about the evolution of...2023-05-3132 minThe Multi-Location Marketing LeaderTurning Challenges Into Opportunities: Navigating Home Care Franchising With Kimbrough TaylorIn this episode, we dive into the world of franchising with Kimbrough Taylor, a key figure in the growth and success of FirstLight Home Care. Kimbrough shares his personal journey, revealing how his early experiences with his grandparents, and the challenges they faced, heavily influenced his career in the home care industry. He talks candidly about the importance of understanding the needs of the franchisees and his commitment to their success.We also get an inside look at how FirstLight Home Care pivoted during the COVID-19 pandemic, turning challenges into opportunities. Kimbrough provides insights on the company's...2023-05-1944 minThe Multi-Location Marketing LeaderHome Franchise Concepts on Nurturing Cross-Brand Collaboration to Develop Successful FranDev-Focused Marketing InitiativesMarci Kleinsasser is the VP of Marketing, Franchise Development at Home Franchise Concepts, which comprises nine brands and holds more than 2,400 franchise territories. Along with her team, Marci is on a mission to help Home Franchise Concepts grow as a leading provider of home services.In this episode of Multi-location Marketing Leader, Marci discusses what it is like to contribute to the growth of nine brands as opposed to focusing on one, as she did in her previous role. According to Marci, cross-collaboration is critical, as sharing stories helps brands determine the direction of their next marketing...2023-05-0234 minThe Art of Franchise MarketingCrawl Space Medic on Franchising in the Home Improvement and Home Repair IndustryCrawl Space Medic is a company that repairs and prevents damage in your crawl space or basement. With virtually zero competition in an underserved niche of the vast home improvement industry, as well as the smaller but essential home repair industry, they started a waterproofing franchise. In this episode of The Art of Franchise Marketing, Madeleine Park chats with Jon Dando and Johnnie Matthews from Crawl Space Medic about franchising and crawl spaces and their importance.2023-04-2743 minThe Art of Franchise MarketingMaidPro on Mixing Traditional and Trendy Marketing Tactics to Grow Customer BaseJesse Zook is the owner of MaidPro with almost 15 years of experience in franchising. His success with MaidPro led Jesse to invest in two more brands: FlyFoe, a mosquito and tick control company, and Men In Kilts, a window washing, power washing, and gutter cleaning company.In this episode of The Art of Franchise Marketing, Jesse shares how he got interested in franchising, listing the benefits of franchising versus building a brand from the ground up. Jesse and host Madeleine Park also discuss the role of marketing in franchising and how to approach it — from choosing the ch...2023-04-2437 minThe Art of Franchise MarketingTuffy Tires on Building a Successful Automotive FranchisePaul Lyon is the director of Franchise Sales and Marketing at Tuffy Tires, one of the largest automotive repair chains in the country. Tuffy provides high-quality automotive repair service through a continuous commitment to quality and customer service. With over 50 years of experience in the auto repair industry, the company operates in 165 locations across the country. Tuffy has a strong network of experts and professional technicians, offering full-service automotive maintenance and repair for their customers. In this episode, Paul talks about the conversion option, the best marketing tactics for their franchise, and the importance of finding the right people...2023-04-2429 minThe Art of Franchise MarketingA Place At Home on Adapting to the Post-Pandemic Digital WorldA Place At Home is a senior home care franchise that provides in-home senior care, care coordination, senior living alternatives, and staffing solutions. In this episode of The Art of Franchise Marketing, Madeleine Park chats with Josie DeVault, Director of Marketing at A Place At Home, about adapting to the post-pandemic digital world and how Josie's team is building on the fly to ensure their franchise and marketing strategies are keeping up.2023-04-2435 minThe Art of Franchise MarketingPadgett Business Services on Successful Marketing Initiatives Within the Accounting Services IndustryPadgett Business Services started as an accounting firm in Athens, Georgia, serving American small businesses as their trusted advisor for all finance-related issues, and is now a franchise. At one point, there were over 400 locations of Padgett. Today there are 170 locations across the US and hundreds in Canada.Anna Khayet is the company's CMO and our guest on this episode of The Art of Franchise Marketing. Anna and our host Madeleine Park, discuss the marketing initiatives in the accounting services space, the challenges of running a franchise in such an industry, and whether franchisees should turn to...2023-04-2132 minThe Art of Franchise MarketingUnity Rd on Developing a Franchise System in the Cannabis IndustryUnity Rd is the first cannabis dispensary franchise created to bridge the gap between franchising and cannabis. In this episode of The Art of Franchise Marketing, we chat with Erica Tarnowski, the franchise development manager at Unity Rd.Erica and host Madeleine Park discuss the challenges franchises face in the cannabis industry and the reasons for entering the space, while emphasizing the importance of company/industry culture. Erica also lists states that have already legalized cannabis for medical or recreational use and explains the current market opportunities in these areas. Finally, she shares how Unity Rd builds b...2023-04-2140 minThe Art of Franchise MarketingSkyhawks Sports Academy on Marketing Safety, Trust and DEI at the Local LevelBrett Larimer is the Executive Director of Brand Development for Skyhawks Sports Academy, the nation's leading youth sports camp franchise. With 10 different sports offered and a line of STEM sports programs that combine physical activity with math and science, Skyhawks offers something for everyone and Brett leads the charge in developing and executing marketing strategies across their portfolio of services. In this episode of the Art of Franchise Marketing, Brett and Madeleine discuss how to overcome obstacles with safety, privacy concerns, brand compliance, and tailoring diversity/inclusion efforts to specific markets while marketing the Skyhawks brand, how s...2023-04-1442 minThe Art of Franchise MarketingAuthority Brands on Supporting the Growth of Franchisees and Opening Up New MarketsAuthority Brands is the parent company for industry-leading home service brands offering everything from electrical repairs to pool cleaning and beyond, with over 1,900 locations. Chad Harrison, Franchise Development Representative, and Michael Hutchins, Franchise Development Manager, join the Art of Franchise Marketing to talk about how Authority Brands supports the growth of their current franchisees and open up new markets.2023-04-1342 minThe Multi-Location Marketing LeaderAthletic Republic on Building In-House Marketing Capabilities and Using AI ToolsAthletic Republic is the nation's leading sports performance training franchise and offers state-of-the-art training that unlocks the potential of any athlete and helps them perform at their best. In August 2020, the company celebrated its 30th anniversary. It has over 80 training centers across the U.S., Australia, Japan, and South Korea. In this episode of Multi-location Marketing Leader, our host Erin Martin chats with Lindsay Simpson, the CMO of Athletic Republic, about building in-house marketing capabilities, AI and ChatGPT, and influencer marketing programs and how Athletic Republic approaches them.2023-04-1037 minThe Multi-Location Marketing LeaderBest Life Brands on Building a Franchisee-First Culture and Using AI to Improve Team EfficiencyJennifer LoBianco is the chief marketing officer of Best Life Brands, a family of companies focused on clients' well-being at any stage of life. Jennifer participates in projects across all four brands, ComForCare, CarePatrol, Blue Moon Estate Sales, and Boost Home Healthcare and oversees consumer marketing, franchise marketing, training for franchisees, and franchise development.In this episode of Multi-location Marketing Leader, Jennifer shares her take on technology and AI and how her company uses it. She also discusses the importance of building a good team, as without the right people in the right role, no marketing initiative — no...2023-04-0342 minThe Multi-Location Marketing LeaderAthletic Republic on Building In-House Marketing CapabilitiesAthletic Republic is the nation's leading sports performance training franchise and offers state-of-the-art training that unlocks the potential of any athlete and helps them perform at their best. In August 2020, the company celebrated its 30th anniversary. It has over 80 training centers across the U.S., Australia, Japan, and South Korea. In this episode of Multi-location Marketing Leader, our host Erin Martin chats with Lindsay Simpson, the CMO of Athletic Republic, about building in-house marketing capabilities, AI and ChatGPT, and influencer marketing programs and how Athletic Republic approaches them2023-03-3138 minThe Multi-Location Marketing LeaderMain Line Brands on Motivating Franchisees to Use the Tactics, Tools, and Partners Provided by a FranchisorMatt Coffey is the marketing director of Main Line Brands, the parent company of home service franchises: Mosquito Authority, Pest Authority, and Fitness Machine Technicians. In this episode of Multi-location Marketing Leader, Matt and host Erin Martin discuss what it is like to build a PE company from a marketing perspective and how franchises can use shared marketing services. Matt shares his take on AI and tools like ChatGPT and how they can add to the customer experience and customer journey. Finally, Matt explains why adoption is one of the bi...2023-03-2245 minThe Multi-Location Marketing LeaderDanielle Yuthas of SpeedPro on Helping Franchisees Launch Lead GenerationDanielle Yuthas is the VP of Marketing at SpeedPro and our guest on this episode of Multi-location Marketing Leader. SpeedPro is a large format printing franchise with 124 locations in the US. Primarily focused on B2B, SpeedPro offers vehicle wraps, murals, signage, trade show booths, etc.Danielle and our host Erin Martin discuss the funding program for digital marketing that SpeedPro offers to franchisees. They also talk about digital advertising tactics, SEO initiatives that bring results, and what building a data lake can bring to a franchise business such as SpeedPro. 2023-02-2136 minThe Multi-Location Marketing LeaderRoger Martin from ThriveMore Brands on Building a Platform CompanyThriveMore Brands is a health and wellness franchising platform and operates as an umbrella company for three brands, Leverage Nutrition, RockBox Fitness, and beem™ Light Sauna. In the new episode of Multi-location Marketing Leader, we are joined by Roger Martin, the co-founder and CEO of ThriveMore Brands.Roger was our guest a year ago, and it's a pleasure to have him again on the show to talk about what has changed in the past twelve months. Roger shares the path to building a platform company, how beem™ Light Sauna became a part of the comp...2023-02-1556 minThe Multi-Location Marketing LeaderLarisa Walega from Ziebart on Creating and Implementing Customer JourneysLarisa Walega is the VP of Marketing at Ziebart, one of the oldest franchise concepts in the world which specializes in the automotive industry and has over 400 locations in 37 countries. In this episode of The Art of Franchise Marketing, Larisa shares how her team meets the needs of their customers — employees, franchisees, and service users — through various marketing initiatives. In addition, our host Madeleine Park dedicates one part of the conversation to customer journey management, where Larisa explains how they approach its creation and implementation and emphasizes the importance of research. 2023-01-3043 minThe Multi-Location Marketing LeaderJAN-PRO Systems International on Using Video to Build Brand AwarenessKaren Forrest is the VP of Marketing at JAN-PRO Systems International, franchisor for JAN-PRO Franchise Development and JAN-PRO Cleaning & Disinfecting, a commercial cleaning franchise that was recently ranked 34 on Entrepreneur magazine’s Franchise 500 list. Karen joins our host Erin Martin to discuss her team's focus areas, their challenges, and the digital marketing tactics that have been effective in the past two years. Karen explains how they use video to share their brand message and as an asset for franchisees to create content that speaks to their local aud...2023-01-3044 min
The Multi-Location Marketing LeaderMatt Woodcock from Fibrenew Franchising on Using the Marketing Mix to Attract ConsumersFibrenew Franchising is a Canadian company with 303 locations and specializes in leather, vinyl, and plastic restoration. With a rich history dating back to 1985, this company manufactures a highly specialized proprietary product line and has pioneered the repair techniques and exclusive color-matching technology that their technicians use daily. In this episode of The Art of Franchise Marketing, our host Madeleine Zook and Matt Woodcock, the franchise development director at Fibrenew Franchising, discuss franchise development. Matt explains the importance of using the marketing mix in franchising and why it is not beneficial to use broadcasting. 2023-01-1837 min
The Multi-Location Marketing LeaderTint World® on Building a Sustainable Franchise BrandCharles Bonfiglio is an entrepreneur with over three and a half decades of experience developing and leading best-in-class franchise organizations. Today, he is the CEO of Tint World® Automotive Styling Centers™, America's largest and fastest growing auto styling and window tinting franchise. In today's episode of The Art of Franchise Marketing, Charles discusses his journey from a franchisee to a franchisor, the challenges of managing a franchise, and the three pillars of a sustainable brand: people, tools, and processes.2023-01-1847 minThe Art of Franchise MarketingPizza Hut’s Jonathan Massey on Helping Franchisees Become a Valuable Part of the Local CommunityPizza Hut is a household name in the fast food space with a 60-year tradition and over 6,000 units in the US alone. Our guest today is Jonathan Massey, the franchise development manager at Pizza Hut. Jonathan and our host Madeleine Park discuss the strategies and challenges of growing a franchise. Jonathan explains how they approach community building and their initiatives to increase the franchise community and customer base. Finally, the two discuss using technology and tools to provide an exceptional customer experience and how to be open to innovation while remaining true to your brand.2022-12-1439 minThe Multi-Location Marketing LeaderAdam Sutton — RNR Tire Express Franchise on Building an Effective Franchise Marketing StrategyAdam Sutton is the president of RNR Tire Express, a national franchise retailer of safe, quality tires and custom wheels with 175 locations in 28 states. In this episode of the Multi-location Marketing Leader podcast, Adam and Erin discuss the most effective franchise marketing strategies — from OTT advertising to TikTok marketing. Adam shares valuable insights about video content, SEO, TikTok trends, and the importance of personalization.2022-12-1242 minThe Multi-Location Marketing LeaderBig Frog Franchise Group on How to Use Video and Expand Your Customer BaseBig Frog Franchise Group is a custom T-shirt boutique with over 75 stores in the US and Canada. The company's CEO and president, Tina Bacon-DeFrece, is our guest on the newest episode of Multi-location Marketing Leader. Tina was part of the founder team and was in charge of marketing. Although in a new role now, Tina is still involved in the marketing part of the business, as marketing is her passion. In this episode of our podcast, Tina shares the challenges of launching a brand, the importance of a well-thought-out SEO strategy, and how building a culture of o...2022-11-1629 minThe Multi-Location Marketing LeaderThe Little Gym on Meeting Customer Expectations to Improve the Customer JourneyJamie Eslinger is the SVP of marketing and integration at The Little Gym, a learning and physical development center for kids under the umbrella of Unleashed Brands. With nearly 400 locations in over 30 countries, The Little Gym is the world's premier experiential learning and physical development franchise for children ages four months through 12 years. In this episode of the Multi-location Marketing Leader podcast, our host Erin Martin talks to Jamie about the importance of meeting customer expectations, the power of user-generated content, and pulling learnings from other franchisee brands to build the best customer experience.2022-11-1139 minThe Multi-Location Marketing LeaderDiesel Barbershop on Creating a Personalized Customer ExperienceIn this episode of Multi-location Marketing Leader, Eric shares what transitioning from one role to another looked like, the challenges he faced, and the lessons he learned. He also explains why providing a unique experience is their North Star and what they do to reach it. Finally, Eric and our host Erin Martin discuss why hiring and onboarding, if managed right, is critical for business growth. 2022-11-0433 minThe Multi-Location Marketing LeaderAlways Best Care Senior Services on Hyper-LocalizationPrior to joining Always Best Care, Sean Hart spent over six years at American Family Care (AFC) as the vice president of franchise development. Today, he is in the same role at Always Best Care and is also a member of the Forbes Business Development Council.In this episode of Multi-location Marketing Leader, Sean joins host Erin Martin to discuss what works in franchise development. They also touch upon leadership, creating and being in a safe place to evolve and raise the bar, and not getting caught up in (just) doing the job. Sean also explains two...2022-10-2536 minThe Multi-Location Marketing LeaderRedline Athletics on How to Elevate Your Franchise Marketing StrategyMarketing is the backbone of any successful business. And it's all the more essential when you're trying to position your franchise business.But trust is by far the most crucial aspect of a successful franchisor-franchisee relationship. In this episode of the Multi-location Marketing Leader podcast, our host Erin Martin welcomes Katie Lacy, the director of marketing at Redline Athletics. They talk about the importance of building trust, what it takes to be a marketing leader, and why you should consider finding an external agency to support your franchisees.2022-10-1242 min
The Art of Franchise MarketingKiddie Academy on Advancing their Local Franchise Locations Through the Digital WorldKiddie Academy is focusing on building relationships with the community to grow their brand and build trust with their customers. Nicole Salla, Chief Marketing Officer of Kiddie Academy, gives a master class on digital marketing from consumer to frandev and dives into the importance of guiding and advising the franchisees for success. 2022-07-0742 min
The Art of Franchise MarketingZips Cleaners on How a Brand Refresh Can Keep Your Brand Relevant in an Evolving MarketZips Cleaners, formerly known as Zips Dry Cleaning, is currently going through the phases of a brand refresh and reinventing the Zips Cleaners brand. Brooks Walter, Director of Marketing at Zips Cleaners, dives into the different aspects of expanding a brand and services through a refresh while continuing to focus on their digital strategy and providing excellent customer service.2022-06-2047 min
The Art of Franchise MarketingPet Wants on Using Education and Data to Stand Out From the CompetitionFrom the franchisees to the franchisor, Pet Wants is educating and providing exceptional customer service to pet owners and business owners alike. Emily Roberts, the VP of Marketing at Pet Wants, shares the Pet Wants model and how they use education, innovation, and exceptional customer service to stand out in a saturated market. 2022-06-0854 minThe Multi-Location Marketing LeaderJunk King on Building a Product-Led Franchise BrandWith 15 years of sustainable growth, Junk King is not just a world-class franchise brand, but also a software company. In this episode of the Multi-Location Marketing Leader, Erin Martin chats with Junk King Franchise Systems Crissy Russo, VP of Marketing, and Michael Andreaachi, CEO, about the KPIs that matter, digital marketing tactics that are working for them, and how they approach software development for differentiation.2022-06-0852 min
The Art of Franchise MarketingNeighborly on Building a Successful Franchise Community Through Multiple Brand OfferingsNeighborly, the largest franchisor of home service brands, has built a strong community of different brands that deliver a premium service with a personal touch. Brian Woods, Group Vice President of Franchise Development, dives into how Neighborly is staying committed to growth through the brand development process from the top-down.2022-05-3141 min
The Art of Franchise MarketingEOS Worldwide on Building a Winning Company Culture Through Franchise GrowthEOS Worldwide, the Entrepreneurial Operating System, is a set of practical and complete tools to give entrepreneurs what they want out of their business, focusing on the vision, health, and traction of a company. Mark O’Donnell, the Visionary and CEO of EOS Worldwide, talks about how EOS became a strong, pandemic-proof franchise system focusing on building a winning culture and growing the brand. 2022-05-2556 minThe Multi-Location Marketing LeaderUnleashed Brands on Growing an Umbrella Brand and Building a Platform CompanyAbby Fogel is the VP of Marketing & Brand Relations at Unleashed Brands, a franchise growth accelerator that helps kids learn, play, and grow. Their brands include Urban Air, The Little Gym, Snapology, Premier Martial Arts, XP League, and recently acquired Class 101. In this episode, Abby shares how their team tackles shared services across their portfolio of brands, how they’ve reinvented discovery days, and how each brand creates a memorable customer experience.2022-05-2352 min
The Art of Franchise MarketingThe Lash Lounge on Empowering Women and Creating a Culture of SuccessThe Lash Lounge, a beauty franchise, built its name by empowering women in local communities across the nation through business ownership and self-care. In this episode, Taylor Hulyksmith, Director of Marketing at The Lash Lounge, dives into the importance of what it means to be a successful franchisee and how The Lash Lounge has designed a culture that works in tandem with their digital marketing strategy.2022-05-1254 min
The Art of Franchise MarketingJosie Devault on Building on the Fly and Adapting to the Post-Pandemic Digital WorldA Place at Home, a senior home care franchise, is putting the why back into franchising. Josie Devault, Director of Marketing at A Place At Home, is laser focused on building value propositions within all of their verticals. Josie takes us through how her team is building-on-the-fly to ensure their franchise and marketing strategies are adapted to the post-pandemic digital world.2022-05-0637 min
The Art of Franchise MarketingHow Emerging Brands Can Realize Massive Growth While Maintaining a Consumer-Centric ModelWaxxpot, a boutique waxing franchise, has exploded onto the market and is quickly becoming a household name. In this episode, Katie Yeargan, Waxxpot’s VP of Development and a child of a franchise family, talks about what it takes to develop an emerging brand and how to capitalize on vast opportunities for growth. 2022-04-2654 minThe Multi-Location Marketing LeaderChad Palmer on Digital Marketing Across a Family of BrandsAs the Vice President of Digital Marketing for United Franchise Group, Chad Palmer has his finger on the pulse of the industry through the more than 1,600 franchise locations across 11 brands in 80 countries under his company’s oversight. In this episode Chad shares his insights on what it takes to build sustained, long-term franchise growth, the systems and tools they use to marketing across an affiliated family of brands, and how a big name sponsorship for the World Axe Throwing Championship took a different approach to create marketing impact. 2022-04-2252 min
The Art of Franchise MarketingHow TruBlue Combined Multiple Industry Needs Into One Franchise Model and Marketed It For SuccessTruBlue Total House Care saw the opportunity to combine multiple in-home needs and turn them into a completely new franchise model. Providing both in-home senior care and handyman services, TruBlue Total House Care’s President Sean Fitzgerald discusses the intricacies and importance of spot-on marketing messaging and operational excellence.2022-04-0746 min
The Production-First MindsetNetsertive's Herb Brittner - Going Beyond The Cookie CutterRookout CTO Liran Haimovitch sits down with Herb Brittner, Sr. Director of Technology at Netsertive. They discuss running Java and PHP side by side in modern cloud environments, solving problems for customers, making sure everything isn’t cookie cutter all the time, the two sides to their data, aligning your product roadmap with your company’s goals, and the changes they’ve made over the past few years to make their PHP servers easier to maintain.Developer-First ObservabilityRookout is a developer-first observability platform that provides an unparalleled ability to collectDisclaimer: This post co...2022-03-2819 min
The Art of Franchise MarketingCreating New Revenue Streams Within Your Existing Franchise SystemLearn how Twist Brands (Painting With a Twist & Color Me Mine) worked quickly and creatively to build a brand new revenue pillar to support their franchisees during the pandemic. The new source of revenue worked so well that it is becoming one of the staples for their model. DeBow Padgett, Director of Marketing, also unveils the tips and tricks two of the most creative brands in the space utilize to keep their marketing fresh and new every season.2022-03-1541 minThe Multi-Location Marketing LeaderRoger Martin on Building a Brand From the Ground UpAs the Co-Founder and CEO of Rockbox Fitness, a state-of-the-art fitness studio where Fight Club meets night club, Roger Martin knows what it takes to build a brand from the ground up. In this episode, Roger shares how he kept the customers' motives, behaviors, and needs at the center of their brand experience to grow a brand to over 100 locations sold in 4 years. A true marketer at heart, Roger shares best practices and drive behind his mantra that marketing is not an event; it's a way of life.2022-03-141h 01
The Art of Franchise MarketingOptimizing a Franchise Brand for Scale and SatisfactionEllen Rohr is a franchising force of nature—and a ton of fun. As President at Zoom Drain, she has focused on establishing an award-winning brand and the operational systems needed to get the franchise ready to scale. In this episode, Erin shares her mindset in approaching their goal of 5x growth to 100 locations and how Zoom Drain delivers on their brand promise of Fast, Focused, and Fixed.2022-02-2749 minThe Multi-Location Marketing LeaderRed Boswell on Achieving Franchise Growth Goals Through Collaboration and ClarityRed Boswell is a catalyst that accelerates change and growth across the franchise industry. Throughout his storied franchise leadership career and now as President of IFPG, Red has mastered the strategies that drive effective growth. In this episode, Red talks about the importance of optimizing your time and effort, how marketing and FranDev teams can work together, and why self-awareness is essential for franchise leadership.2022-02-2549 min
The Art of Franchise MarketingMassaging Your Marketing Message for Brand and Local ExpansionMassageLuXe International has expanded to over 70 locations by sharing the broad benefits of their wellness services and delivering an incredible spa experience for their clients. In this episode, Stephanie Hill, Vice President of Marketing at MassageLuXe International, dives into the importance of a multi-prong marketing strategy that supports franchisee, client, and employee satisfaction and shares how they have pushed their brand to the top of the industry.2022-02-1833 min
The Art of Franchise MarketingGenerating Demand with Customer Experience InnovationIn this episode, Jonathan Reckles, Director of Marketing at CD One Price Cleaners discusses how their franchise utilizes different marketing tactics to fight industry decline, track client redemption and retention rates, and beat out the competition. With no required franchisee marketing spend, learn how CD One Price Cleaners takes full advantage of their NAF through multi-channel marketing and how they’re generating new demand with omnichannel customer experience innovation.2022-02-0637 minThe Multi-Location Marketing LeaderShana Krisan and Alex Setchell on Creating Repeatable Success Through Franchise Marketing PlaybooksShana Kristi and Alex Setchell know what it takes to scale franchise marketing success. In this episode, Shana and Kristi share their insights on engaging franchisees through easy to follow marketing playbooks—plus the marketing strategies that have grown Goldfish into a national brand and the leading swim school franchise on the Entrepreneur Franchise 500.2022-02-0342 min
The Art of Franchise MarketingCreating a Resilient Franchise Brand Through Quality ServiceBuzz Franchise Brands stands out for their portfolio of franchises with exemplary customer service that flows from its award-winning company culture. In this episode, Angela Paules, Chief Marketing Officer at Buzz Franchise Brands, shares the story of how they grew from a small mosquito control company to a multi-brand franchise leader with over 280 locations. Angela shares insights into their local and expansion marketing strategies, and how their franchise family came together to successfully support each other through the pandemic without losing any locations in the process.2022-01-2750 minThe Multi-Location Marketing LeaderJoe Malmuth on Growing an Innovative Franchise Through Trust and TransparencyJoe Malmuth is the Vice President of Franchise Development and Franchise Relations at Batteries Plus Bulbs, a local retail franchise with over 720 locations. In this episode, Joe shares how trust and transparency are key pillars to bring growth and innovation, the most effective channels for franchise marketing, and how to find highly qualified franchisees.2022-01-0649 min
The Art of Franchise MarketingUniting Franchise Marketing and Company Culture for Franchisee SuccessThe success of Griswold Home Care lies in their team's ability to serve others with compassion. It takes uniquely empathetic franchisees, caregivers, and home office employees to succeed in the home care space, which creates a strong lens for all aspects of marketing. How do you build a brand that stands for your core values and facilitates relationship building at the local level? In this episode, Griswold Home Care's CEO, Michael Slupecki, and VP of Marketing, Shelley Kanther, share their insights on the art of franchise marketing and how a compassion-focused culture extends to every part of their business.2022-01-0653 min
The Art of Franchise MarketingPaul Pickett on Building Award-Winning Franchisee SatisfactionWith one of the largest hobbyist demands at your fingertips and billions spent annually on your product, how do you build strategies that ensure franchisees maximize their marketing while at the same time building a foundation for growth? Wild Birds Unlimited has mastered that formula over the past 30 years. In this episode, Paul Pickett, Chief Development Officer of Wild Birds Unlimited, shares his secrets to retail franchise success.2021-12-0753 min
The Art of Franchise MarketingScaling Your Franchise Marketing SuccessWith a franchise model that has steady demand and recurring revenue, Young Rembrandts have artistically defined the best marketing tactics for their brand. Whether they are a new location marketing to twenty people or the national brand marketing to thousands, the key is finding what works and then automating it. Lizi Wahl, Director of Franchise Marketing, speaks with us about simplifying the complicated for a direct path to success.2021-11-1944 min
The Art of Franchise MarketingEmpowering Franchisees to Be Creative with Their MarketingWhen your franchise model relies on your customers for both inventory and revenue, marketing is constantly in the hot seat. Add-in that your competitors are major box retailers with budgets in the millions and you’ve got a marketing challenge fit for Angie Schatschneider and the New To You Franchise Brands. In this episode, you’ll learn how The Clothes Mentor utilizes highly targeted marketing strategies to grow their brand and how those strategies are devised using trends, analytics, psychology, spend, and a bit of scrappiness. 2021-11-1151 minThe Multi-Location Marketing LeaderSteve Wiideman on How to Audit and Improve Local SEOAs the President of Wiideman Consulting Group, Steve Wiideman works with multi-location brands every day to successfully scale impact, local SEO strategies. In this episode, Steve shares the power of hyperlocal content, how locations and corporate can work together for a holistic SEO strategy driven by data, and how to audit and optimize for local SEO success.2021-11-0850 min
The Art of Franchise MarketingAutumn Lew on Building a Community-Focused Franchise BrandFrom spiking sales cycles, the evolution of social media, and an atypical business model, Just Between Friends has mastered the art of niche franchise marketing. With sustainability and support in mind, Autumn Lew, VP of Marketing, walks us through how to successfully grow a community-focused brand with a lean marketing budget.2021-10-2550 min
The Art of Franchise MarketingChristy Barnes on Positioning Your Franchise Marketing to Win Loyal CustomersUnderstanding the importance of communicating value through your messaging is what makes Camp Bow Wow so successful. Christy Barnes, VP of Marketing, discusses how building a brand that resonates with what people love—specifically dogs—is no easy task but can be done successfully through brand positioning selective selling, preferred partnerships, and enabling franchisees to tell their stories locally.2021-10-2145 min
The Art of Franchise MarketingMaryellen Torres on Activating a Franchise Brand Through Online and Offline ChannelsThe success of FYZICAL Therapy & Balance Centers lies not only in the quality of physical therapy they provide but also in the way they activate their brand experience. From strategic brand management, to franchisee engagement, micro-marketing, and more, learn from Chief Brand Officer, Maryellen Torres the step-by-step ways you can activate the best marketing programs for your franchise.2021-10-2059 minThe Multi-Location Marketing LeaderHeather McLeod on Multi-Brand Franchise Marketing LeadershipAs the Chief Marketing Officer at Authority Brands, Heather McLeod oversees consumer and franchise marketing for 10 franchise brands that go to market locally. A true multi-location marketing leader that has grown her team from 2 people to nearly 50, Heather shares her insights on data, branding, post-acquisition integration, and scaling successful programs.2021-10-1251 minThe Multi-Location Marketing LeaderListening, Learning, and Pivoting for Franchise Marketing SuccessJennie Wolff is the CMO at Sola Salon Studios, the #1 salon studio franchise that provides spaces for individual beauty professionals. During this episode, Jennie shares how they built a franchise brand that supports over 17,000 beauty professionals. She also shares how they overcame the challenges of COVID-19 restrictions by listening, learning, and pivoting.2021-09-2039 minThe Multi-Location Marketing LeaderRicky Deakyne on Building Franchise Brands by Building Trust and Relationships with FranchiseesRicky Deakyne is a dynamic, multi-location brand and franchise Marketing Director and a certified Storybrand Guide. In this episode, Ricky dives deep into using story dynamics to build franchise brands and attract consumers. This takes leading with humility and empathy, building trust through data-driven transparency, and creating resilient relationships with franchisees. 2021-08-1938 minThe Multi-Location Marketing LeaderDoug Zarkin on Using Thought Leadership to Drive Results for Franchise BrandsDoug Zarkin is the VP and Chief Marketing Officer of Pearle Vision, a brand that has built its success by putting patients first. In this episode, he shares insights into the complex marketing operations run at Pearle Vision, including customer motivation, coordination between field marketing teams and franchisees, and the importance of leading by listening for lasting change.2021-07-1545 min