Shows
The Art of Franchise MarketingFront Street Equity Partners: A Different Approach to Franchise GrowthDiscover a new perspective on franchise growth with Front Street Equity Partners. Front Street Equity Partners is the first and only pure play strategic advisory & private equity investment firm solely dedicated to exponentially growing enterprise value in a compressed time frame in the franchise industry. In this engaging podcast, we delve into the unconventional strategies employed by this equity firm to empower young and struggling franchise brands. Erik VanHorn, the founder of Front Street, sheds light on their hands-on approach, emphasizing the importance of creating strong relationships with founders and ensuring that brands are not just surviving but thriving. 2023-10-3151 minThe Art of Franchise MarketingStellar Service Brands on Success and Culture in the Home Services Franchise IndustryMadeleine Zook engages in a compelling conversation with Sherry Rose, CEO of Stellar Service Brands. Discover the significance of fostering a culture of respect and understanding within the franchise community. Stellar Service Brands believes that small businesses are the core of the American dream, providing passionate people with opportunities for success. Join us on Sherry Rose's fascinating journey as she shares insights and principles that have propelled her to the forefront of the franchising industry. Gain a deeper understanding of how to create a thriving franchise model that honors the uniqueness of each brand while working towards a common...2023-10-2437 minThe Art of Franchise MarketingIvybrook Academy Redefining Early Education: Navigating the Niche in Franchise MarketingGet ready for an engaging conversation with Drew McWilliams, the co-founder and president of Ivybrook Academy. Ivybrook Academy is voted the Nations #1 Half Day Preschool. Specializes in creating an academic environment for every child to reach their fullest potential. Drew shares the heartwarming story of how Ivybrook Academy was born out of his college sweetheart romance and a desire to fill a niche in the education sector. Learn how they've successfully scaled their business and made a mark in the franchising world. Discover how they carved their niche in the market, why they chose the half-day model, and how...2023-10-1738 minThe Art of Franchise MarketingFranworth on Helping Brands Grow with Data-Driven Marketing StrategiesIn this insightful and educational discussion, Madeleine Zook, the host of The Art of Franchise Marketing, sits down with Brandi Kloostra, the VP of Digital Marketing at Franworth. Franworth helps emerging franchisors achieve their business goals and grow their franchise system. Franworth accelerates brand value by building, incubating, and growing brands, using a franchise model, and leveraging our shared services platform. Brandi shares her extensive 25-year experience in the digital marketing realm, offering valuable advice to both franchisors and franchisees. Brandi discusses the evolving landscape of digital marketing, the significance of data-driven decisions, and the impact of choosing the...2023-10-1032 minThe Art of Franchise MarketingFranchise Genesis on How to Turn Independent Businesses into Thriving FranchisesOn the Art of Franchise Marketing, explore the world of franchising with seasoned expert Rick Robinson. Rick is the President of Franchise Genesis, a franchise development company that can help you expand your business through franchising in the most efficient and cost effective way. Including finding your franchisee leads. Listen and gain valuable insights into setting realistic goals, targeting the right candidates, and maximizing your franchise investment. Dive deep into the role of Franchise Genesis in helping businesses evolve into successful franchisors, and gain valuable insights into the keys to franchise success.2023-10-0239 minThe Art of Franchise MarketingHow EOS can Transform your Businesses: Unlocking Franchise Management SuccessDiscover the secrets to franchise management success on the new episode of The Art of Franchise Marketing. Join Justin Mink, the expert in implementing EOS (Entrepreneurial Operating System). EOS is a business operating system designed to help you run a frustration-free organization and gain renewed energy, focus, excitement, and business growth. Justin teaches you how to unlock the potential to run a frustration-free organization and ignite renewed energy, focus, and excitement using EOS. Whether you're a franchisee or franchisor, this episode will reveal how EOS can streamline your operations, align your teams, and pave the way for remarkable success. 2023-09-2732 minThe Art of Franchise MarketingCraft Axe Throwing on Franchising in the Entertainment SpaceJoin Jake Jensen and Ashley Cowper from Craft Axe Throwing as they share their captivating journey from diverse backgrounds to bringing the thrill of axe throwing to communities nationwide. Uncover the secrets behind Craft Axe Throwing's mission to create unforgettable experiences for guests and their dedicated team. Dive into the challenges they face in expanding their franchise and explore the benefits of joining the Craft Axe Throwing family. Discover how this industry is changing the game and proving that franchising can be both fun and sustainable. Don't miss out on this thrilling episode showcasing the success of Craft Axe...2023-09-2332 minThe Art of Franchise MarketingTutor Doctor on Navigating International SuccessJoin Michelle, the Marketing Manager at Tutor Doctor, on The Art of Franchise Marketing as she reveals the secrets to success in the ever-changing world of franchise marketing. Explore how Tutor Doctor, the top-ranked in-home education franchise, adapts its strategies for different countries and cultures. Discover the power of hyper-localization, fostering innovation, and building relationships with franchisees to achieve brand growth and success. Get inspired and unlock your potential in the world of franchising with Michelle's expert insights.2023-09-1830 minThe Art of Franchise MarketingAqua-Tots Swim Schools From Local Beginnings to Global ImpactDive into the captivating story of Aqua-Tots Swim Schools, the franchise that has transformed from a local business to a global empire. Join us as we explore how Aqua-Tots Swim Schools has expanded to over 120 communities worldwide, providing year-round, indoor swim instruction, community outreach, and drowning prevention education to children of all abilities. As the world's largest swim school franchise, Aqua-Tots hand-selects instructors who are dedicated to teaching children how to stay safe in and around water. With a trusted curriculum that has been perfected over 30 years, Aqua-Tots teaches four million swim lessons annually. In this interview, co-founder and...2023-09-1232 minThe Art of Franchise MarketingTommy’s Express Car Wash on Growing Globally and Revolutionizing the Car Wash IndustryOn the Art of Franchise Marketing, Sean Oatney and Ed Ouellette share the inspiring story of how Tommy's Express car wash went from a manufacturing company to a flourishing international franchise brand. Tommy's Express is a national car wash franchise and a comprehensive car wash solution, powered by Tommy Car Wash Systems. Tommy Car Wash Systems is a team of passionate car wash professionals working to create opportunities. A leading provider of modern automatic car wash designs, carwash equipment, and carwash facilities. Discover how they've achieved rapid global growth while prioritizing environmental sustainability and customer satisfaction. 2023-09-0830 minThe Art of Franchise MarketingThe Generator Supercenter on Building a Forest of SuccessJoin us on The Art of Franchise Marketing as we sit down with Glenn Leingang, Chief Development Officer at Generator Supercenter, the leading Generac dealer in North America. With their focus on home generators, Generator Supercenter brings peace of mind to their customers. Glenn's passion for empowering individuals and making a difference shines through as he discusses the transformative effect Generator Supercenter has on cities and communities. Their commitment to offering peace of mind through generators has not only made them an essential service but also a source of security during challenging times such as natural disasters. Learn how...2023-09-0631 minThe Art of Franchise MarketingMcDonald's Unveils Blueprint for Franchise Success & New Expansion InitiativesJoin us in this episode of The Art of Franchise Marketing as we sit down with Brad Bogan, VP of US Franchising at McDonald's. McDonald’s is the world’s leading global food service retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local businessmen and women. Discover the behind-the-scenes strategies that have propelled McDonald's to the forefront of the franchise world. Brad emphasizes the strength of McDonald's brand trust, its global presence, and the three-legged stool that forms the foundation of its success: company staff, a robust suppli...2023-08-3125 minThe Art of Franchise MarketingFive Star Franchising Visionary Approach to Franchise GrowthStep into the world of franchise marketing with an engaging conversation between Madeleine Zook and Scott Abbott, the CEO of Five Star Franchising. Five Star Franchising is a holding company of various franchised brands. Five Star Franchising provides franchisors and franchisees with the resources necessary to exponentially expand their businesses. Abbott passionately discusses the transformation of the home services industry and how his platform is elevating customer experiences through a five-star promise. With a commitment to purpose and a cohesive team, he envisions a billion-dollar enterprise where franchisees flourish, innovation thrives, and the industry as a whole is uplifted...2023-08-2936 minThe Art of Franchise MarketingRolling Suds on Scaling SuccessOn this episode of The Art of Franchise Marketing dive into the inspiring story of Aaron Harper, CEO of Rolling Suds, as he shares the exciting journey of turning an emerging power-washing brand into a national powerhouse. Rolling Suds is a leading residential and commercial mobile power washing company. With state-of-the-art truck-mounted power washing units combined with years of experience, they safely and cost-efficiently clean all exterior surfaces and provide the customer with complete satisfaction. Explore the challenges and triumphs of franchise development, the importance of setting proper expectations, and the key role culture plays in fostering franchisee success...2023-08-2534 minThe Art of Franchise MarketingHounds Town USA on Being Pawsitively Driven: Building a Heart-Centric FranchiseJoin us in this engaging conversation as we delve into the world of franchise marketing with Rob Flanagan, CEO of Hounds Town USA. Hounds Town USA is a fully interactive doggie daycare franchise, overnight dog boarding, and dog wash facility that offers customers worry-free and reliable pet care service. Discover how Rob's passion for dogs led him to build a franchise brand centered around creating a natural pack environment for our furry friends. Explore the challenges and triumphs of blending heart-driven values with business strategies and delve into the heart of the Hounds Town philosophy, which prioritizes creating a...2023-08-2340 minThe Art of Franchise MarketingWoops! Macarons on Navigating Franchise Frontiers with Tech and AIIn this episode of The Art of Franchise Marketing, host Madeleine Zook sits down with Benjamin Woodruff, Co-CEO of Woops Macaroons. They delve into the intersection of technology and franchising, exploring how they leverage cutting-edge tech solutions to enhance franchise development, operations, and communication. Benjamin shares insights on their proprietary AI assistant "Samantha," the role of technology in lead generation and sales processes, and the challenges and opportunities of integrating AI into franchise systems. He also offers valuable advice to both franchisees and franchisors, emphasizing the importance of data-driven decision-making and the critical role of selecting the right franchisees...2023-08-1832 minThe Art of Franchise MarketingPuddle Pool Service on Building a Fun-Focused Franchise EmpireJoin Madeleine Zook on the Art of Franchise Marketing as she interviews Mark Amory, the CEO of Feels Like Friday Service Brands, with a spotlight on Puddle Pools. Discover the journey behind Puddle Pools' unique approach to franchise marketing, combining a vibrant and fun brand culture with effective business strategies. Mark shares insights into the expansion of Puddle Pools from Canada to the US, discussing the challenges and triumphs of maintaining a lively company culture across borders. Learn about Puddle Pools' innovative marketing strategy, designed to create a strong brand presence and drive customer engagement. From patient franchisor growth...2023-08-1430 minThe Art of Franchise MarketingIvy Kids on Nurturing Educational Excellence: A Journey through Franchise Growth in ChildcareIn this episode of The Art of Franchise Marketing, host Madeleine Zook engages in a candid conversation with Amyn Bandali, CEO of Ivy Kids, a leading childcare franchise. Amyn shares his journey from stumbling into franchising to expanding Ivy Kids beyond Texas, offering valuable advice for both franchisees and franchisors. Delve into the intricacies of marketing and branding in the childcare sector, where the focus is on nurturing young minds and fostering a strong sense of community. Gain insights into the challenges of recruiting and retaining passionate teachers, and discover how Ivy Kids maintains its commitment to high-quality education...2023-08-1032 minThe Art of Franchise MarketingREGROUP on Transforming Brands and Building Collaborative Franchising SuccessJoin us on The Art of Franchise Marketing as we delve into the dynamic world of franchising and brand transformation with Jan Muhleman, the President of Regroup, a leading marketing communications agency. In this engaging conversation, Jan talks about the evolution of franchising and what it takes to turn a brand into a way of life. Jan shares her journey from co-founding the fourth-generation brand transformation agency, Regroup, to her pivotal role in the rebranding and expansion of Domino's Pizza. Jan founded the first AOR for Domino's and worked closely with the founder, Tom Monaghan, to grow the brand...2023-08-0753 minThe Art of Franchise MarketingIKidsU Journey From Vision to TransformationJoin us in this episode of The Art of Franchise Marketing as host Madeleine Zook from Netsertive talks to Geraldine Smythe, CEO of iKidsU, about the transformative journey of rebranding and restructuring a franchise. IKidsU is the premiere one-stop afterschool shop for kids, families, schools, and communities. Geraldine shares her unique experience of taking over iKidsU, a comprehensive after-school enrichment and care service, and how she approached the challenge of rebuilding the brand to exceed its previous success. Discover the strategic decisions, lessons learned, and insights into the process of turning an acquisition into a thriving franchise model that...2023-08-0237 minThe Art of Franchise MarketingHow American Recruiters Navigates Employment Challenges in a Changing Job MarketIn this episode of The Art of Franchise Marketing, host Madeleine Zook welcomes Gino Scialdone, CEO and founder of American Recruiters. Founded in 1982, American Recruiters is a national recruiting firm that selectively partners with organizations committed to locating, identifying & onboarding the highest level of talent available for their businesses. Together, they discuss the evolution of the employment industry. Gino shares how they transformed from a small local agency to a multi-state executive search firm and eventually ventured into franchising. As they delve into the challenges of the post-pandemic job market, they explore the brand's mission and focus on healthcare...2023-07-3134 minThe Art of Franchise MarketingHoneygrow on Navigating the Restaurant BusinessIn this episode of The Art of Franchise Marketing, Madeleine Zook talks with Justin Rosenberg, founder and CEO of Honeygrow, a brand that has earned a reputation for its high-quality, craveable, and customizable food options. With a strong focus on customer satisfaction, the chain has managed to create a loyal following and has established itself as a leader in the healthy food industry. Justin discusses his journey into the restaurant business and the growth of Honeygrow, which currently has 33 locations and plans for expansion. Throughout the conversation, Justin emphasizes the importance of understanding the brand, having a s...2023-07-2434 minThe Art of Franchise MarketingUnleashing the Competitive Edge: Exploring Mosquito Joe's Franchise Development and Marketing StrategiesWelcome to another episode of the Art of Franchise Marketing, we have the pleasure of being joined by Tyler Burnett, the Director of Franchise Development for Mosquito Joe. Mosquito Joe is a well-known franchise business that falls under the umbrella of Neighborly, a community of home service brands that all share a common goal of providing exceptional service to their customers.What sets Mosquito Joe apart in the pest control industry is its strong commitment to eco-friendly practices and its dedication to offering top-notch services to both its clients and franchise owners. They strive to improve the...2023-07-1633 minThe Art of Franchise MarketingDunkin' Donuts Winning Formula to Franchise SuccessJoin us for an exciting episode of the Art of Franchise Marketing featuring Joshua Linggins, who leads the Franchising Teams for Dunkin' and Baskin-Robbins at Inspire Brands. In this conversation with Madeleine Zook, Linggins explore the importance of recognizing and crediting those who have supported and contributed to our success. Linggins shares how various leaders have played a vital role in his career, offering guidance and support that helped him achieve his goals. Linggins emphasizes the essential qualities required for success in the franchising industry - a deep understanding of people, strong networking abilities, and a dedication to teamwork...2023-07-1045 minThe Art of Franchise MarketingBio-One on The Unique Challenges and Rewards of Owning a Biohazard Cleanup FranchiseJoin our host Madeleine Zook on an exciting episode of The Art of Franchise Marketing as we delve into the world of Bio-One. We are joined by Danessa Itaya, a seasoned franchise executive and the newly appointed President of Bio-One. With her extensive experience in the industry, Danessa has played a crucial role in building the Bio-One brand, developing a dedicated team, and working closely with franchisees.Bio-One is not your average cleaning franchise. Specializing in bio-hazardous material cleanup, they tackle crime and trauma scene cleaning in 41 states with over 100 locations. From suicide cleanup to hoarding situations...2023-06-2938 minThe Art of Franchise MarketingVerlo Mattress on Revolutionizing the Mattress Industry through Customization and StorytellingOn this episode of The Art of Franchise Marketing, our host Madeleine Zook is joined by the VP of Marketing at Verlo Mattress, Ira Klusendorf, to discuss the company's differentiators and the importance of education and storytelling in their marketing strategy. Ira shares his background as a journalist, Emmy award winner, and transition to marketing and franchising. Verlo Mattress is a company of trusted sleep comfort experts who are passionate about helping people to achieve a better day awake through a more comfortable night’s sleep. Verlo manufactures adjustable mattresses that address specific sleep comfort needs. The com...2023-06-2744 minThe Art of Franchise MarketingAdam Contos from Area 15 Ventures on The Future of FranchisingOn this episode of The Art of Franchise Marketing, our host Madeleine Zook is joined by Adam Contos, Partner for Area 15 and the CEO of Port of Subs. Adam is the former CEO of Re-Max and in recognition of his leadership and business acumen, Adam has been appointed to several prestigious positions, including serving on the board of directors of the International Franchise Association (IFA). Adam emphasizes the importance of providing valuable content to customers in your niche to create intrinsic value and build goodwill. With a customer-centric approach and a focus on exceptional service, businesses can t...2023-06-1729 minThe Art of Franchise MarketingThe Lash Lounge on Navigating the Opportunities and Challenges of Franchising in the Beauty and Wellness IndustryIn this interview, Meg Roberts, CEO and President of Lash Lounge, shares her journey into franchising, from her background in marketing to her success in the beauty and wellness space. Meg Roberts brings a wealth of experience and understanding to the table. With a background in consumer research, she has a unique perspective on how to connect with audiences, whether it's employees or customers.Meg Roberts is an accomplished marketing professional with over 16 years of experience in the franchising industry. In this interview, conducted by Madeleine Zook, Director of Marketing at Netsertive, Roberts discusses the opportunities and...2023-06-1431 min
The Multi-Location Marketing LeaderAlphaGraphics on Decoding Marketing StrategiesIn this episode, we sit down with Stephanie Wood, the marketing dynamo behind AlphaGraphics. She dives into the transformative power of storytelling in shaping a brand's image and creating emotional resonance with consumers. Stephanie shares her insights about the company's consumer-facing campaigns and their journey to nail down their brand identity, which is rooted in understanding and responding to their customers' needs.She also sheds light on the role of digital channels in spreading the word about AlphaGraphics. Specifically, she discusses the company's ambitious influencer marketing strategies and brand ambassador programs. Stephanie talks about the evolution of...2023-05-3132 minThe Multi-Location Marketing LeaderTurning Challenges Into Opportunities: Navigating Home Care Franchising With Kimbrough TaylorIn this episode, we dive into the world of franchising with Kimbrough Taylor, a key figure in the growth and success of FirstLight Home Care. Kimbrough shares his personal journey, revealing how his early experiences with his grandparents, and the challenges they faced, heavily influenced his career in the home care industry. He talks candidly about the importance of understanding the needs of the franchisees and his commitment to their success.We also get an inside look at how FirstLight Home Care pivoted during the COVID-19 pandemic, turning challenges into opportunities. Kimbrough provides insights on the company's...2023-05-1944 minThe Multi-Location Marketing LeaderHome Franchise Concepts on Nurturing Cross-Brand Collaboration to Develop Successful FranDev-Focused Marketing InitiativesMarci Kleinsasser is the VP of Marketing, Franchise Development at Home Franchise Concepts, which comprises nine brands and holds more than 2,400 franchise territories. Along with her team, Marci is on a mission to help Home Franchise Concepts grow as a leading provider of home services.In this episode of Multi-location Marketing Leader, Marci discusses what it is like to contribute to the growth of nine brands as opposed to focusing on one, as she did in her previous role. According to Marci, cross-collaboration is critical, as sharing stories helps brands determine the direction of their next marketing...2023-05-0234 minThe Art of Franchise MarketingCrawl Space Medic on Franchising in the Home Improvement and Home Repair IndustryCrawl Space Medic is a company that repairs and prevents damage in your crawl space or basement. With virtually zero competition in an underserved niche of the vast home improvement industry, as well as the smaller but essential home repair industry, they started a waterproofing franchise. In this episode of The Art of Franchise Marketing, Madeleine Park chats with Jon Dando and Johnnie Matthews from Crawl Space Medic about franchising and crawl spaces and their importance.2023-04-2743 minThe Art of Franchise MarketingMaidPro on Mixing Traditional and Trendy Marketing Tactics to Grow Customer BaseJesse Zook is the owner of MaidPro with almost 15 years of experience in franchising. His success with MaidPro led Jesse to invest in two more brands: FlyFoe, a mosquito and tick control company, and Men In Kilts, a window washing, power washing, and gutter cleaning company.In this episode of The Art of Franchise Marketing, Jesse shares how he got interested in franchising, listing the benefits of franchising versus building a brand from the ground up. Jesse and host Madeleine Park also discuss the role of marketing in franchising and how to approach it — from choosing the ch...2023-04-2437 minThe Art of Franchise MarketingTuffy Tires on Building a Successful Automotive FranchisePaul Lyon is the director of Franchise Sales and Marketing at Tuffy Tires, one of the largest automotive repair chains in the country. Tuffy provides high-quality automotive repair service through a continuous commitment to quality and customer service. With over 50 years of experience in the auto repair industry, the company operates in 165 locations across the country. Tuffy has a strong network of experts and professional technicians, offering full-service automotive maintenance and repair for their customers. In this episode, Paul talks about the conversion option, the best marketing tactics for their franchise, and the importance of finding the right people...2023-04-2429 minThe Art of Franchise MarketingA Place At Home on Adapting to the Post-Pandemic Digital WorldA Place At Home is a senior home care franchise that provides in-home senior care, care coordination, senior living alternatives, and staffing solutions. In this episode of The Art of Franchise Marketing, Madeleine Park chats with Josie DeVault, Director of Marketing at A Place At Home, about adapting to the post-pandemic digital world and how Josie's team is building on the fly to ensure their franchise and marketing strategies are keeping up.2023-04-2435 minThe Art of Franchise MarketingPadgett Business Services on Successful Marketing Initiatives Within the Accounting Services IndustryPadgett Business Services started as an accounting firm in Athens, Georgia, serving American small businesses as their trusted advisor for all finance-related issues, and is now a franchise. At one point, there were over 400 locations of Padgett. Today there are 170 locations across the US and hundreds in Canada.Anna Khayet is the company's CMO and our guest on this episode of The Art of Franchise Marketing. Anna and our host Madeleine Park, discuss the marketing initiatives in the accounting services space, the challenges of running a franchise in such an industry, and whether franchisees should turn to...2023-04-2132 minThe Art of Franchise MarketingUnity Rd on Developing a Franchise System in the Cannabis IndustryUnity Rd is the first cannabis dispensary franchise created to bridge the gap between franchising and cannabis. In this episode of The Art of Franchise Marketing, we chat with Erica Tarnowski, the franchise development manager at Unity Rd.Erica and host Madeleine Park discuss the challenges franchises face in the cannabis industry and the reasons for entering the space, while emphasizing the importance of company/industry culture. Erica also lists states that have already legalized cannabis for medical or recreational use and explains the current market opportunities in these areas. Finally, she shares how Unity Rd builds b...2023-04-2140 minThe Art of Franchise MarketingSkyhawks Sports Academy on Marketing Safety, Trust and DEI at the Local LevelBrett Larimer is the Executive Director of Brand Development for Skyhawks Sports Academy, the nation's leading youth sports camp franchise. With 10 different sports offered and a line of STEM sports programs that combine physical activity with math and science, Skyhawks offers something for everyone and Brett leads the charge in developing and executing marketing strategies across their portfolio of services. In this episode of the Art of Franchise Marketing, Brett and Madeleine discuss how to overcome obstacles with safety, privacy concerns, brand compliance, and tailoring diversity/inclusion efforts to specific markets while marketing the Skyhawks brand, how s...2023-04-1442 min