Shows
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 1/2025Hello and welcome to the first episode of 2025! We’re so excited to be back with our podcast after a bit of a break. This time, we’re reflecting on the time we spent over Christmas with our family, catching up on the past few weeks at sisterMAG Patterns, and diving into all the things we’ve been working on for the new year. From finalizing the Woolen Walks collection to making some exciting changes at sisterMAG Magazine, we have so much to share with you. And of course, we talk about our favorite projects and challenges, with a little...
2025-01-1113 min
sisterMAG Patterns Audio DiaryBack After the Break: New Collection, New InspirationsAfter a long break, we are excited to be back with a fresh new podcast episode! In this chat, we catch up on what happened during our time away and dive into the latest collection launch. From summer travels and home renovations to magical photo shoots and inspiring patterns, this episode is packed with updates.Toni shares her experiences in Colombia, where she was deeply touched by the warm and welcoming people, while Thea talks about juggling a construction site and work madness. We also give you the inside scoop on our recent photoshoot for...
2024-10-1513 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 16Hello, sewing enthusiasts and pattern lovers! 🎙️✨In this week’s podcast episode, we’re taking you again behind the scenes of our sisterMAG Patterns Office. From early mornings and spontaneous inspiration to cozy summer adventures and exciting new patterns, there’s a lot to share! 🌞🧵Join us as we dive into the creation of our latest travel-inspired collection, crafted with love and designed to keep you stylish and comfortable no matter where your adventures take you. 🌍✈️ Toni’s upcoming trip to Colombia has sparked a collection of versatile travel pieces, and we’re thrilled to give you an exclusive first lo...
2024-07-2309 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 15Welcome back to sisterMAG Patterns. In this episode, Toni and Thea return after a brief hiatus, eager to share our latest updates and insights with you. From refreshing our patterns to preparing for team restructure and upcoming travels, join us. Stay tuned for a delightful blend of fashion, inspiration, and personal anecdotes that make up our journey this week.Links of this episode: * The new and updated sewing patterns of Dress 37-4 and 58-1* iPhone Videography Course* Product of the Week: the transitional jacket with crochet details 68-5
2024-07-1711 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 14Welcome back to another episode of our podcast! Although we had a bit of a mishap while preparing for this episode (broken lamp anyone …?!), we recorded a new weekly update: Dive into the launch of our Roman Holiday collection, a nostalgic homage to the iconic movie starring Audrey Hepburn and Gregory Peck. We just RElaunched this collection that we originally shot in 2015 in Rome with Marco di Filippo and Trine Skauen with models Dagny Johnsen and Riccardo China. Discover all sewing patterns here. In the podcast we share a little bit about that shooting and a cute mo...
2024-06-1211 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 12We’re back with our Audio Diary podcast! In this summery episode, we dive into our favorite summer dresses to the behind-the-scenes of our impromptu reel shoot. Join us as we share insights, anecdotes, and updates from our daily lives. Episode Highlights:👗 Summer Dress Reels: We recently filmed some fun reels showcasing our favorite summer dresses. Tune in to Instagram to see our top picks and get inspired for your summer wardrobe!🛍️ Fabric Shopping for Home Sewers: Clearing up misconceptions about fabric sourcing for home sewing projects. We’re working on a blogpost a...
2024-05-2911 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 11Hey there, lovely folks! We're back with another episode of the sisterMAG Patterns Audio Diary, and this time, we're soaking up all the summer vibes due to lovely weather in Berlin. 🌞 Join us as we chat about everything from pattern testing for the Dapper Darling collection to our recent adventures in our hometown Freiberg.In this episode, we dive into:👗 The diverse range of patterns from our testers for the Dapper Darling collection, especially the stunning variations of our 65-4 B shorts.📐 The evolution of our patterns over the years, from single-si...
2024-05-1711 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 10Toni is back from holiday and it is again both sisters in front of the microphone. As this is our personal diary of business AND life, it is a heartfelt episode where Toni shares a bit about the consequences of hormone therapy after her difficult year of health obstacles in 2022. Other than that it is unusually busy as we enter in the last week of heavy productions in our sisterMAG Studio life and Friday’s production coincides with the launch of our DAPPER DARLING collection that Toni and I modeled for ourselves! Maybe not the best date cl...
2024-05-0710 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 09Today is a bit different, as I - Thea - take the seat in front of the mic alone. Join me in her home, where we send warm birthday wishes to my sister and co-founder Toni, who's soaking up the Mediterranean sun in Sicily. Experience the sights, sounds, and inspirations of Sicily through Toni’s eyes as she explores local markets, enjoys seaside celebrations, and savors the region's rich artistic heritage.Back in Berlin, let me give you an insider's look at the latest developments at sisterMAG Patterns, from pattern testing to product highlights like 31-3. ...
2024-04-2912 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 08Hello back again in our Audio Diary. Toni shares her anticipation for a relaxing getaway to Sicily, where she plans to soak in the simplicity and beauty of Modica's Baroque towns. We also get a sneak peek into the family's charming Sicilian home and the recent renovations that await her discovery.Back at sisterMAG Patterns, we experienced an overwhelming response to our call for pattern testers for the new 'DAPPER DARLING' collection, leading to a system shutdown due to high interest. Thea opens up about the challenges ahead, particularly with Toni being on vacation, and highlights the...
2024-04-2209 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 07April weather proofs to be unstable, thus we still have a desire for cosy patterns for every day. Toni saw some blooming wisteria this weekend and Thea is recovering from a dentist's appointment. What made us happy this week? Some lovely reels from French bloggers Valentine & Cindy of our product of the week – the 65-4 Wide Shorts with cut waistband, which we just updated with French language and some new features.We are talking about re-grouping for the new pattern testing round, Toni’s new topic for her so-called “reading cycle” and re-watching some 90s favourite TV-Show. Enj...
2024-04-1510 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 06Spring has finally arrived in full swing and we are celebrating the fact with our SIX DRESSES in SIX DAYS week here. In today’s episode of our Audio Diary we go a little bit more into detail about this latest mini collection, the street style shoot we did on Sunday and the pattern testing that’s coming up. And of course there are also some book tips and a fashionable color we might have to incorporate in our wardrobe more often! Links of this episode: * The Six Little Dresses Collection Page on sist...
2024-04-0811 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 05After the long Easter weekend, we are welcoming you to the sisterMAG Patterns Office with a lot of inspiration and plans for the upcoming weeks. We are right now planning our new mini capsule collection of Little Black Dresses (sign up to our newsletter here to get the news right away), a small shooting with men’s fabrics used in unorthodox ways and are sharing some of our favourite books and podcast episodes at the moment. No images of Sicily yet from our mom – but as they are renovating a bathroom it might take a while for fash...
2024-04-0209 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 04Hey there, wonderful readers! Welcome back to yet another sisterMAG Patterns Audio Diary. In this week's episode, we're diving into our fourth week of adventures, from Easter plans to creative home projects and everything in between.Discover the product of the week, get a sneak peek into future plans, and explore the colorful landscapes of Sicily through our mom's upcoming road trip.So grab your favorite beverage, cozy up, and tune in as we take you on another journey through sisterMAG Patterns Audio Diary. The links of this episode: * sisterMAG Patterns 61...
2024-03-2506 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 03Welcome to our cozy corner of the sisterMAG Audio Diary. We're thrilled to have you join us for another episode of sisterMAG Patterns Audio Diary. This week, we're diving into the ups and downs of our daily lives, sharing insights, challenges, and moments of inspiration.As sisters navigating the world of design and entrepreneurship together, we're excited to offer you a glimpse into our world. From launching our latest collection, "Cozy in Vanilla," to tackling the ongoing task of keeping patterns updated, we're here to share it all with you.But it's not...
2024-03-1811 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio Diary 02Welcome back to sisterMAG Patterns Audio Diary, where sisters Toni and Thea share their weekly musings, reflections, and discoveries. In this second episode, we delve into various facets of our lives, offering insights and personal anecdotes with a new structure and some lovely links: * What’s happening this week? * Our biggest challenge right now* Personal product of the week* Quick glance at near future plans* Getting personal – what have we read/heard/seen that was inspiring? * What are we wearing today? The links of t...
2024-03-1111 min
sisterMAG Patterns Audio DiarysisterMAG Patterns Audio DiaryIntroducing our new audio format featuring the two sisters, Toni and Thea! Join us weekly as we dive into the latest updates about sisterMAG Patterns, share insights into our personal lives, and explore everything from fashion to lifestyle. Tune in for a delightful blend of creativity, laughter, and sisterly banter.LINKS of our first diary: * First fashion spread in sisterMAG No.1: Fashion Spread* Beautiful hotel we stayed in in Austria: Comodo Hotel* The dress that Toni is wearing: 66-8 Eight-Panel Dress* Estelle @madeinestel with her Six-Panel skirt...
2024-03-0410 min