Shows
The Low Production High Value ShowMapping the Earthquake (w/Nicholas Thickett)Andrew had the opportunity to chat with Nicholas Thickett, Managing Partner of Alignd and host of the B2B Power Hour podcast. It was a great discussion about sales and go-to-market strategies and the trials and tribulations of rolling them out that salespeople and marketers will appreciate.2023-07-1755 min
Creating The Greatest ShowBuilding Tacit Skills With Stories - Nicholas Thickett - Creating The Greatest Show - Episode # 044Today’s guest is an entrepreneur, sales leader & thought leader. Nicholas Thickett is the Managing Partner at Alignd and the Co-Host of The B2B Power Hour. Nicholas shares the important role stories play in learning, how to find the right guests to provide value to your audience, and the basics of running a successful live show.Takeaways:It’s easier to learn soft skills in fields like sales and marketing using tacit knowledge picked up by listening to and mimicking those around us. With the move to remote work, there are fewer oppo...2023-06-2053 min
B2B Power Hour180. How to Start Conversations on LinkedInOne of the most powerful strategies for successful sales reps in 2023 is having open conversations with prospects, influencers, and other reps on LinkedIn.In this episode of the B2B Power Hour, Morgan and Nick deep-dive into the future of sales, how sales reps are starting conversations and how those conversations can lead to accelerating deals all on LinkedIn.Listen in as we discuss:Why many traditional sales channels have become obsolete; and what the best, current channels areWhy sales reps need to be willing to adapts their sales habits to stay competitive in...2023-06-1953 min
SaaS DistrictStrategies for Success in Social Selling Through LinkedIn with Nicholas Thickett #209Nicholas Thickett is the Co Host at the B2B Power Hour, a space to connect with others in B2B marketing + sales space, where they share their experiments on social selling, ABSD, cold email, AI, SEP's, Async video, virtual events and more. With an expansive archive of 160+ podcast episodes, takeaways and articles, they help sales and marketing professionals thrive in a world dominated by outdated playbooks and old-school tactics.Nicholas is also the Managing Partner at Alignd, Marketing & Partnerships Manager at KO Advantage Group, a competitive home brewer and woodworker.In this episode we...2023-06-1643 min
B2B Power Hour174. Fundamentals of Enterprise Account ResearchResearch is just as important as having a strong sales process. However, with so many moving variables in an ever changing market, getting the right information before launching an outbound campaign can feel like an impossible task even for the most experienced seller.
In this episode of the B2B Power Hour, hosts Morgan Smith and Nicholas Thickett deep dive into the fundamentals of research for enterprise accounts that can raise your prospecting success astronomically including including a win/loss analysis, internal research, using existing buying data, and more!!
Listen in as we discuss:
List building and prioritization
Champion identification
...2023-05-081h 05
Attributed - A podcast by DreamdataAchieving Marketing Alignment with SalesSteffen Hedebrand, CMO and Co-Founder at Dreamdata is a guest on the B2B Power Hour Podcast hosted by Nicholas Thickett and Morgan Smith. Steffen shares his recipe on how to align marketing and sales teams. A well-oiled go-to-market team will mean better targeting, nurturing, and selling; ultimately leading to more pipeline and revenue. But what is the best way and what are the metrics that drive real success? Listen to more episodes of the Power Hour Podcast: https://b2bpowerhour.com/Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in...2023-02-2730 min
The Evolved Sales LeaderNicholas Thickett & Morgan Smith | How Social Selling Can Superpower Your ProspectingProspecting is one of the most critical skills a salesperson can have to contribute to the success of a sales engine. Yet, with the introduction of multiple selling channels, what were previously considered reliable prospecting strategies have become obsolete. Gone are the days of picking up the phone and making a sale. To be successful at prospecting in 2023, leading sales professionals must sharpen their social selling skills. On this episode of The Evolved Sales Leader, Nicholas Thickett and Morgan Smith, co-founders of B2B prospecting consultancy Aligned and co-hosts of th...2023-02-2247 min
Attributed - A podcast by DreamdataMeasuring Content’s Impact on PipelineIn today’s episode, Laura Erdem an AE at Dreamdata is a guest on the B2B Power Hour Podcast where she sits down with Morgan Smith and discusses how to use Content and Social Selling to drive the pipeline. You will learn everything about how we at Dreamdata use LinkedIn and Content to generate demand and close more deals. Enjoy it. For more episodes subscribe to B2B Power Hour Podcast here: https://b2bpowerhour.com/Connect with Laura: https://www.linkedin.com/in/lerdem/Connect with Morgan Smith: ht...2022-12-1941 min
B2B Power Hour143. How to Generate Leads That Will Close This Year w/ Leslie VenetzThis Q4 is supposed to be one of the most brutal in recent history. And to top it all off, we're battling against the inevitable holiday season. 😅So what do you do to hit your quota? Find them hot-and-ready leads 🥵They're out there, but you need a better strategy than just another email sequence.✨ Leslie Venetz is joining the show to break down what's required to generate leads that will close before the end of the year ✨Join us for this B2B Power Hour workshop on:✅ Finding the right criteri...2022-11-1451 min
B2B Power Hour134. How Alyce Built Their Employee Advocacy Program w/ Nick Bennett and Pete LorencoNick Bennett may get the spotlight but Alyce does a lot of work behind the scenes empowering their team to get on social.
From native content creation to engagement strategies, Alyce's employee advocacy program steps beyond the normal boundaries.
Pete Lorence and Nick Bennett are joining Laura Erdem and Nicholas Thickett to break down what Alyce is doing differently – and why it works.
Join us for the Enterprise of Social on:
✅ Alyce's first taste of employee advocacy with the Universe conference
✅ Why we need A, B & C players
✅ The other side of the coin → CMO’s / C-Suite opinions
✅ Activity based metrics & self...2022-10-1355 min
The Growth Playbook#190: Turn Stress Into Success And Overcome Burnout To Find New B2B Sales OpportunitiesThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Sales is a complex industry, so leaning on the wisdom of others is essential to avoid potholes and succeed more efficiently. Let's get started.
In this episode Luigi is joined by Nicholas Thickett, Managing Partner at Alignd, and Co-Host of the B2B Power Hour Podcast. First they explore the hazards of the industry (burnout, economic conditions) and the unexpected opportunities you can discover within them. Then they switch into tactical mode to cover taping into your buyer's vision using insight...2022-10-0733 min
Startup Selling: Talking Sales with Scott SambucciEp. 149: LinkedIn Prospecting: The Rule of 3 & Finding Lurkers – A Conversation with Alignd Founders Morgan Smith & Nicholas ThickettIn this episode of the Startup Selling Podcast, I interviewed Morgan Smith & Nicholas Thickettl. Morgan Smith and Nicholas Thickett are Managing Partners at Alignd, a go-to-market and sales advisory firm, where they help B2B SaaS achieve pipeline momentum with better sales workflows and social prospecting. Morgan is a marketer by trade, originally a web designer that became a brand strategist. Nick is a long-time seller who made his name in investment banking and turnarounds. Together, they host the B2B Power Hour, a podcast & live show helping SDRs and AEs learn modern...2022-10-0743 min
B2B Power Hour118. Booking 40+ Meetings per Month on Social w/ Evan PattersonHere's a shocker: lots of your target accounts are on social. But nobody wants the connect-and-pitch! So, what do you do instead?Evan Patterson, Head of Content & Community at trender.ai, is joining the show to break down how he booked 40+ meetings in a month using just social, and how you can do the same.Yes... Evan's AEs were asking him to STOP booking meetings. His record? Over 80 in a month!Join us for this B2B Power Hour workshop on:✅ How to find the right conversations at scale✅ How to...2022-08-1853 min
B2B Power Hour113. How to Run a Nurture Sequence on LinkedInRunning sequences on LinkedIn seems time-intensive. Obnoxious. Manual. Have you seen Sales Nav's inbox?!You're probably thinking a sequence is based off profile views, DMs, and InMails over days and weeks. And companies then try to automate this for scale. (Obviously... it fails every time)Here's the secret: nurturing leads is actually the easiest to scale with little to no software at all on LinkedIn. You just need to focus on the right activities.Join us for this B2B Power Hour workshop on:✅ Using Sales Navigator to identify and track lea...2022-08-0155 min
The Abstrakt PodkastStop Blaming The SDRNicholas Thickett, Managing Partner at Alignd and host of the B2B Power Hour, joined us to talk about why most SDRs aren't qualified to make cold calls.
Yes, you read that right. And what happens when they fail? We blame the SDR.
Tune in to get some solid tactics that can be implemented right away... and these can be applicable to anyone in sales!
Listen or watch all of our episodes on YouTube. From cold calling to defining sales territories to motivating employees, the Abstrakt Podkast allows you to immerse yourself with sales experts from around the industry to...2022-07-2426 min
B2B Power Hour108. How to Close 50%+ of Demos w/ Mor AssoulineNick sits down with Mor Assouline of From Demo To Close to understand how to crush demo’s & close more than 50% of them. They talk about the truth behind the 15 minute demo, how to address “Can I just see the demo”, rocking the pre disco + post demo email and how to gut check that discovery is actually the issue (w/ your demo).Connect with Mor AssoulineLinkedInWebsiteIn this episode, we cover:How does outbound vs inbound change the demo? (1:05)Can I just see the demo? (2:45)The 15 minute demo (6:33)The pre disco & post demo email...2022-07-1438 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthSocial Selling for Compounding SaaS Growth -- Nicholas Thickett // AligndNicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Social selling has the potential to earn your brand trust at scale and this trust can speed up the deals in your pipeline. But, if you’re doing it on the wrong platform, your social selling efforts could turn into trying to sell on social. Today, Nicholas discusses social selling for compounding SaaS growth. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https...2022-07-1218 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthSocial Selling for Compounding SaaS Growth -- Nicholas Thickett // AligndNicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Social selling has the potential to earn your brand trust at scale and this trust can speed up the deals in your pipeline. But, if you’re doing it on the wrong platform, your social selling efforts could turn into trying to sell on social. Today, Nicholas discusses social selling for compounding SaaS growth. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https...2022-07-1218 minMarTech Podcast ™ // Marketing + Technology = Business GrowthAccelerate Your Pipeline With Comments -- Nicholas Thickett // AligndNicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Customers who trust your brand are more likely to recommend it to others. While many B2B brands understand the value of trust, they struggle to operationalize engagement strategies that grow their audience with the right connections. Today, Nicholas discusses how to accelerate your pipeline with comments. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Pri...2022-07-1118 minMarTech Podcast ™ // Marketing + Technology = Business GrowthAccelerate Your Pipeline With Comments -- Nicholas Thickett // AligndNicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Customers who trust your brand are more likely to recommend it to others. While many B2B brands understand the value of trust, they struggle to operationalize engagement strategies that grow their audience with the right connections. Today, Nicholas discusses how to accelerate your pipeline with comments. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Pri...2022-07-1118 min
B2B Power Hour106. Get Better at Cold Email, Phone, and Social w/ Will Allred & Kevin HoppSales development is a blend of who you should be talking to + leveraging the right channel to reach out.With buyers being busier than ever and armed with more information at their fingertips, how do you get their attention in the right way?We’re diving into the three main channels — cold calling, email, and social selling — with expert guests Will Allred and Kevin Hopp. Join this B2B Power Hour workshop on:✅ Identifying the best channel for you✅ Refining your cold call, email, and social performance✅ Meas...2022-07-081h 02
B2B Power Hour100. The 100th Episode SpecialNick and Morgan celebrate their 100th episode. They discuss their favorite episodes, provide some recommendations for top episodes, and talk about what's next for the show. Thanks to everyone joining for the first 100 episodes – here's to the next 100!Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement docs that help you prospect better. Learn more at b2bpowerhour.com/join.
2022-06-2441 minB2B Power Hour90. Going From Web Designer to Social Seller | The Marketing LadderMorgan joins Mason Cosby's The Marketing Ladder to discuss his career journey from his early days as a web designer and social media consultant to social seller & brand strategist. He reveals how working in economic development transformed his career into brand strategy and, eventually, hosting the B2B Power Hour. They dive into adding value without expectation, the importance of building relationships over just always trying to sell, and how a career path is never clear when you first get started. Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on L...2022-06-0151 minB2B Power Hour89. How Content Accelerates B2B Sales (w/ Marketing)When your company is leveraging LinkedIn, sales teams need more than just templated presentations.They need “air cover”: a comprehensive content marketing strategy that supports every step of the social selling process.Join us for this B2B Power Hour workshop on:✅ How content and sales should play together✅ Marketing’s role in supporting sales✅ How content accelerates deal cycles✅ Aligning content with sales processes...and more!Join us to learn the ways to use content to build trust at scale with key accounts –– across...2022-05-3055 minB2B Power Hour81. How to Develop Customer Insights w/ Kyle WilliamsStruggling to get the attention of your prospects? Chances are your mental model about what they need is incorrect. Kyle Williams, founder at Brickstack, joins Morgan to discuss how to develop insights into the market to refine your targeting, messaging, and reach. They unpack what a mental model is, why it’s important, how to build one, how to refine one, and how companies can take advantage of the information at their disposal to master their market. Kyle unpacks the many ways teams can develop insights into their customers and use them for their go-to-market.Connect with Ky...2022-05-1147 minB2B Power Hour78. How to Break into Enterprise Sales w/ Ian KoniakNick sits down with Ian Koniak, Founder of Ian Koniak Sales Coaching Inc. to discuss how sellers need to change their process to sell enterprise deals! Ian shares a story that changed the way he sells, what a day in enterprise sales looks like and his PREDICT formula for qualifying & forecasting large deals! You NEED to hear Ian’s Predict framework if you’re an Enterprise seller!!Connect with Ian KoniakLinkedInWebsiteIn this episode, we cover:How Ian got into Enterprise sales (1:09)Focus on the process, not the prize (4:50)How your process NEEDS to c...2022-05-0454 minB2B Power Hour73. Building Better Buyer Journeys w/ Nicholas Thickett | UnboundB2BNick joined UnboundB2B to discuss building better buyer's journeys. He dives into the customer insights and value delivery necessary to succeed in modern B2B buying journeys. It's no secret that "why now" is one of our favorite questions to ask. Nick dives and explains how "why now" can entirely transform the outbound motion, the customer experience, and building a buyer's journey. Forget personas, forget industries, and start building buyer journeys that are relevant to actual customers.Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin...2022-04-2247 minB2B Power Hour64. Sell More With Science w/ David HoffeldNick sits down with David Hoffeld, Author of The Science of Selling + Sell More With Science & CEO of Hoffeld Group to uncover the science behind high performance sellers. David discusses the research that will help you lead better discovery calls, inspire change, advance the sale and be more ethical in your approach. Plus, not to mention our first science backed Power Hour! Connect with David HoffeldLinkedInWebsiteIn this episode, we cover:What inspired the Science of Selling? (2:08)How to use science for better discovery (5:57)How do you inspire people to want to change? (12:39)T...2022-04-0140 minB2B Power Hour52. Building an Audience on B2B TikTok w/ Leslie VenetzWelcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.Morgan sits down with Leslie Venetz (@salestipstok) to learn more about building an audience on TikTok. As an O.G. "educator" on the platform -- and someone...2022-03-0445 min
Authentic Influence069: How to use case studies to prove your brand's value. (B2B power hour guest interview with Nicholas Thickett)Want a powerful way to prove your brand's value?
On this episode, we share a recent interview that I did as a guest of #b2bpowerhour.
Host Nicholas Thickett and I dive into the value of case studies for B2B sales.
Topics covered:
- Are case studies still relevant in our digital world?
- Where can we use case studies?
- How to create a compelling case study that delivers results?
- and more!
Resources:
- Register for our upcoming B2B Cont...2022-03-031h 02B2B Power Hour50. Prospecting on LinkedIn from A-ZIt’s annoying when everyone gives you advice, but no one trains you on how to do it. And there’s no bigger black hole than LinkedIn advice for selling.We’re going to crack open the language, the approaches, and the cadences that work to prospect on LinkedIn. These are the techniques & tactics we’ve been testing for months.Join us for this B2B Power Hour workshop on:✅ Finding the Right People to Talk To✅ How to Master Account & Lead List Building✅ Different Types of Engagement Strategies✅ Driving Of...2022-02-281h 03
SalesNation by HoneyCombThe Death of Traditional Sales, Social Selling, and Ethics in Sales - Conversation with Nicholas Thickett of B2B Power HourI sat down with Nicholas Thickett from B2B POWER HOUR to discuss the current state of sales, how sales has changed (the death of traditional sales), Social Selling (a new buzzword or a solid strategy?), and ethics in sales (An impossible task?). Don't miss this episode!
Nicholas Thicket on LinkedIn: https://www.linkedin.com/in/nicholasthickett/
B2B Power Hour: https://b2bpowerhour.com/
//HONEYCOMB - THE SALES TRANSFORMATION COMPANY
//ABOUT US
We bring Transformation to your Organization, not only Sales Training.
...2022-02-1446 minB2B Power Hour41. How to Maximize LinkedIn as a Sales ToolLinkedIn can be the most powerful sales tool in your toolbelt — yes, even beating great cold email. Between the new Sales Navigator features and being able to hyper-target your outreach, you can generate consistent booked meetings each week from LinkedIn leads.Join us for this Power Hour workshop on:✅ Integrating Your Account Strategy✅ Building Your Profile✅ The Best Way to Prospect & Do Outreach✅ Leveraging Comments & Content✅ Getting Your Money’s Worth Out of Sales Navigator...and more!We’ll be talking actual frameworks and cadences you can...2022-02-071h 02Authentic Influence064: How to build a B2B sales pipeline using LinkedIn ft. Nicholas ThickettDo you want to learn how to build a B2B sales pipeline using LinkedIn?
Join our next live interview with Nicholas Thickett of KO Advantage Group, where we’ll discuss:
– Why LinkedIn is Nicholas’ primary sales platform for 2022.
– What account strategies are winning in our digital world?
– How can customer / market knowledge make or break your strategy?
Topics discussed:
00:00 Meet Nicholas Thickett
06:32 Why is LinkedIn your primary platform for 2022?
How to set up your profile for sales
20:00 How to decide and better understand who you’re...2022-01-271h 03B2B Power Hour23. Optimizing for Meaningful Conversations w/ Arthur CastilloNick sits down with Arthur Castillo of Chili Piper to dive into the world of marketing, from a sales lens. Arthur recently made the move to field marketing after being an AE. They talk about the changes they’re seeing in the way marketer’s move through the funnel, B2B’s dirty little secret and how context is the key to sales success!Connect with Arthur CastilloLinkedInWebsiteIn this episode, we cover:Arthur’s move from sales to marketing (1:14)Why you need to be first to insight (3:22)The change from the funnel to the f...2021-12-2243 minB2B Power Hour20. Will Technology Replace Salespeople? w/ Scott SandlandNick sits down with Scott Sandland, the CEO of Cyrano.ai to discuss the future of technology, automation, + AI and their implications for the future of sales. Will salespeople ever be automated away? What's the current state of AI-powered technology? What will the future of sales look like? Join Nick & Scott for a fun, wide-ranging conversation. Find Scott on LinkedIn at https://www.linkedin.com/in/scottsandland/.Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power u...2021-12-1543 minB2B Power Hour14. Why Lead Gen Is No Longer a Strategy w/ Jason MyersNick is interviewing Jason Myers, CRO of Austin Lawrence Group. It seems only fitting that LinkedIn brought them together and that they're going to dive into Dark Funnels + the move away from standard “just looking” form fills. Time to challenge the way it’s always been done! You can find Jason on LinkedIn at https://www.linkedin.com/in/jason-myers-content-maven/.Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power up your prospecting. Get access to power plays...2021-12-0125 minB2B Power Hour12. Building Blocks for Modern Content CreationIn this live show, we dive into the essential skills and tools for modern content creation, especially looking at how SDRs and AEs can master the content creation process to become a self-sufficient salesperson.Content creation used to be about written plug-and-chug. Write a blog, repurpose it into a post, share the link on all the media platforms, and pray to the SEO gods it gets traction. Does this still hold? What sorts of content creation strategies are working today for B2B? How does TikTok play into it? Tune into learn how content has changed and...2021-11-261h 01B2B Power Hour10. The Death of the SDR w/ Nelson GilliatIt's our first interview! Tune in with Morgan interviewing Nelson Gilliat, the author of "The Death of the SDR," as they discuss the Predictable Revenue model, its shortcomings, its alternatives, and how marketing & sales is changing before our eyes. You can follow Nelson out on LinkedIn at https://www.linkedin.com/in/nelson-gilliat/Follow Nicholas Thickett on LinkedIn: https://linkedin.com/in/nicholasthickettFollow Morgan Smith on LinkedIn: https://linkedin.com/in/morganjsmithJoin the 1Up Club to power up your prospecting. Get access to power plays, special briefings, and even DIY enablement...2021-11-2240 min