Shows
How Solos Scale#20 No one goes aloneToday, we jam with Anthony Pierri and Robert Kaminski, Co-Founders of FletchPMM, about how they’ve built their business to $1M+ in revenue and all the little decisions along the way. We unpack the hidden challenges of balancing client work, content creation, and business growth, and explore how a co-founder relationship can help you scale efficiently. You’ll learn why understanding your service delivery model is essential for building sustainable pipelines, the importance of experimenting with different service structures, and how to avoid burnout by knowing when to delegate. We explore the evolution of your busin...2025-07-2559 min
How Solos Scale#19 Own your point of viewToday, we talk about why relying on referrals and posting for fun can quietly stall your business, and what to do instead.We unpack the hidden risk of being “referral-rich but strategy-poor,” and explain why personal content without a clear point of view won’t generate consistent inbound. You’ll learn how to make your content work harder by anchoring it in the problems you solve, how to avoid oversharing without losing your personality, and why even viral posts can fall flat if they don’t build belief. We also explore the balance between being relatable and being hire...2025-07-1844 min
How Solos Scale#18 Standardize your offerToday, we’re talking about standardization, what it actually means, why it matters more as you grow, and how it unlocks clarity in your offer, marketing, sales, and client delivery. We explore how most people cobble together their process until it breaks, why standardizing isn’t just about having a sales page, and what shifts when you finally define the problem you solve. You’ll hear us unpack the MP3 framework (market the problem, the process, and the proof), how it helps solopreneurs and micro-agencies stay consistent, and why content isn’t strategy unless it’s pointed at something real. We a...2025-07-1139 min
How Solos Scale#17 Recurring problems require recurring solutionsToday, we talk about why most people get stuck trying to scale the wrong thing, and what to do instead.We discuss the difference between project-based and recurring problems, and how that impacts your offer and stress levels. You’ll learn how high-volume content creators simplify delivery, why visual work sells better, and how to handle work that’s hard to showcase. We also explore the psychological toll of recurring retainers, the challenges of content creation, and why some models are more exhausting than they seem. Finally, we cover how to choose the problem you want to solve for bett...2025-07-0440 min
How Solos Scale#16 The recognition gapToday, we get into the concept of the recognition gap—what it is, why it exists, and how it quietly stalls even the most talented solopreneurs from scaling their business.We explore what it actually feels like to be in the recognition gap, how it shows up when referrals slow down or your network stops converting, and the risks of staying invisible to the people who need your help. We also discuss why content isn’t about proving your expertise—it’s about exploring your point of view and making it recognizable to others. You’ll hear about our own experi...2025-06-2733 min
How Solos Scale#15 You get to decideToday, we dig into the realities of solopreneurship—what it means to build a business “solo,” and why that label can be both empowering and misleading. We share the personal and professional shifts that led us to rebrand Full Stack Solo into How Solos Scale, and why we’ve decided to merge our businesses into one aligned path forward. We also talk openly about the friction we experienced with previous models like the self-paced course and group program, and why they no longer served the type of solopreneur we’re here to help. Instead, we’re leaning into a new directio...2025-06-2021 min
How Solos Scale#14 Pivot with usToday, we discuss the major changes and realizations we’ve made in our business over the last few weeks and talk about our decision to turn Full Stack Solo into How Solos Scale while also merging our separate businesses into one. We reflect on the challenges with our previous models, including Full Stack Solo self-paced course and the group coaching program, and why we decided to stop offering them. We also share insights on our new direction, focusing on a 'done-for-you' model aimed at high-performing solopreneurs looking to scale their businesses. Lastly, we ta...2025-05-2829 min
How Solos Scale#13 Full Stack Solo is dead. Long live Full Stack SoloIn this episode, we talk through how we’re reshaping Full Stack and introducing significant changes and new offerings. We talk about the transition to self-paced courses, emphasizing the importance of having various entry points in an offer ladder, from free webinars to high-ticket coaching. Sharing insights on buyer psychology, the power of creating 'offer envy,' and the launch of new initiatives like the Offer Design Lab, aimed at helping others design and launch irresistible offers. Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Re...2025-05-0831 min
How Solos Scale#12 Mindset over everythingIn this episode, Nick and Erica discuss standing out as a solopreneur in a crowded market. They talk about the importance of mindset, emphasizing that competition should be seen as a choice rather than a comparison. They explore how to reframe problems uniquely, maintain focus, and adapt to market changes. The conversation highlights that success lies in continuously understanding and solving customer problems, and in playing the long game with persistence and passion.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast...2025-04-2230 min
How Solos Scale#11 The order of operations [Part 2]Nick and Erica dive into the intricacies of launching offers with a focus on the order of operations: pre-launch, launch, and post-launch. They discuss strategies for building anticipation, the importance of marketing the problem, and leveraging relationships to amplify reach. The episode also covers the effective use of proof and early results to establish credibility, transitioning into evergreen content, and the unique considerations for launching products versus services.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)2025-04-1456 min
How Solos Scale#10 The order of operations [Part 1]Nick and Erica dive deep into the framework for creating effective offers, emphasizing the importance of following a structured, predetermined order. They discuss various aspects such as understanding core competencies, framing problems, audience identification, and crafting unique processes. Additionally, they explore the nuances of transformation in business and the pitfalls of overcomplicating communications with clients.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack Solopreneur ...2025-04-071h 00
How Solos Scale#9 Creating scarcity and urgencyNick and Erica discuss the launch day of the MP3 Content Engine, covering tactics such as time-bound and quantity-bound deals, the importance of proof for fence-sitters, and the concept of bookending launch sales. They also talk about refining products, managing customer relationships, and evolving content creation approaches. The conversation includes insights into balancing personal and professional content, leveraging digital tools, and future plans for their business strategies. Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)2025-03-281h 06
How Solos Scale#8 Scarcity vs abundance mindsetIn this episode, Nick and Erics talk abundance versus scarcity mindset, the challenges of maintaining a mentality of abundance, especially under financial pressures. They highlight the influence of niching down in business, the triggers of scarcity mindset, and the importance of market and problem articulation.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack Solopreneur This is a public episode. If you would like to discuss this with other...2025-03-2136 min
How Solos Scale#7 Signal vs. noiseNick and Erica talk about common misconceptions surrounding the Full Stack Solo program and the confusion between cohort-based and self-paced models. They discuss the importance of interpreting customer feedback, the challenges of adjusting marketing messages, and the dynamics of running a successful service program. Through their conversation, they emphasize the value of collaboration, continuous improvement, and the practical intricacies of creating and refining digital products.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join...2025-03-2138 min
How Solos Scale#6 Good enough vs perfectNick and Erica talk about the nuances of content creation for solopreneurs, discussing the fine line between participating in trends and maintaining authenticity. They explore the impact of AI-generated content, the power dynamics of content ecosystems like LinkedIn and Substack, and strategies for building a reputation. The conversation also highlights the importance of de-risking content platforms and finding the right balance between volume and value in client relationships.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)2025-03-211h 03
How Solos Scale#5 Play the gameIn this episode, Nick and Erica talk about content creation. They discuss the significance of starting conversations over collecting likes and impressions, practical tips on engaging with the algorithm, the essential framework of marketing the problem, process, and proof, and effective outreach strategies. Nick and Erica also touch on leveraging relationships and networks through podcasts and the inevitability of adapting and refining one’s content strategies over time.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cy...2025-03-2157 min
How Solos Scale#4 The probability of successNick and Erica dive deep into the concept of productizing consulting services, outlining the significance of structuring and delivering offers effectively. They discuss the importance of setting realistic expectations regarding success probability, and the benefits of various coaching models, including group versus private coaching. Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack Solopreneur This is a public episode. If you would like to discuss this with other subscribers...2025-03-2130 min
How Solos Scale#3 Ask the wrong question, get the wrong answerNick and Erica go in-depth about their content creation processes, discussing the balance between high-level strategy and practical execution. They explore the challenges and considerations in refining the content creation skills for entrepreneurs, the importance of framing problems uniquely, and strategies for effective communication. Additionally, they share insights into leveraging relationships and networks through shows and podcasts to build credibility and expand reachCheck out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack...2025-03-2152 min
How Solos Scale#2 Listen for signalNick and Erica explore the challenges and benefits of being an early adopter, the iterative nature of building and refining a program, and the balance between ready-to-release and perfecting your offer.They also discuss personal experiences, including struggles and successes in launching new products, the significance of following market signals, and maintaining passion for your work.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack Solopreneur This is a...2025-03-2141 min
How Solos Scale#1 Begin in the beginningNick and Erica cover how they met, the significance of having a distinct point of view, the importance of networking, and the iterative process of refining offers and positioning. The episode highlights the dual importance of building sustainable revenue through high-ticket services while enjoying 'fun money' from courses and underscores the value of human connection and personalized coaching in business growth.Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)Join Full Stack Solopreneur 2025-03-2141 min
1,000 Routes with Nick BennettRerelease: #5 The Erica Schneider RouteErica Schneider is a content strategist, editor, and entrepreneur who has built a thriving solopreneur career by embracing vulnerability and authenticity in her writing.In this episode, Erica discusses her journey from ghostwriting to building her own voice and audience. She shares insights on creating engaging content, leveraging social platforms, and navigating the highs and lows of solopreneurship. Erica delves into the importance of building trust through transparency, the challenges of balancing multiple income streams, and how to create value for your audience, even when starting small.(00:00) Intro2025-01-311h 01
1,000 Routes with Nick Bennett#5 The Erica Schneider RouteErica Schneider is the founder of Cut the Fluff, a writing and editing coaching and consulting firm and seltzer fanatic.
In this episode, Erica shares how a challenge to start writing online changed her life and allowed her to carve a route from content marketer to full-time Solopreneur.
(00:00) - Intro
(01:09) - Meet Erica
(02:25) - The Power of Words
(03:30) - The Art and Science of Content Marketing
(04:29) - Exposure to Creativity
(17:32) - Building an Audience Before Launching Courses
(25:32) - The Reality of Running Courses
(28:22) - Rejecting Conventional Wisdom
(35:58) - Navigating Multiple Income Streams and Avoiding Burnout
(36:37...2024-04-201h 11