Shows
Lets Run Facebook Ads: The PodcastMajor Meta Updates – What’s Changing for Advertisers?Big changes are happening in Meta’s ad platform, and in this episode, Nick Boddington is joined by James Urquhart and Michael to break them down for you. From the removal of audience exclusions to the shifting nature of Meta’s database, they explore what these updates mean for advertisers and how to adjust your strategy. Plus, the episode kicks off a new segment, What’s Better on Meta?, covering the latest platform updates. Tune in to stay ahead of the game and keep your Facebook ad campaigns optimised for success! BUT THERE'S MORE...If you nee...2025-03-1717 minLets Run Facebook Ads: The PodcastHold Rate: The Most Important Metric You're NOT Using on Facebook AdsIn this episode of Let’s Run Facebook Ads with Nick Boddington, dive into the power of video ads and why you shouldn't ignore the hold rate metric in Meta campaigns. Nick shares practical strategies for creating engaging video ads, using text overlays for maximum impact, and optimising your creatives for better conversions. Discover why video content is crucial for audience engagement and how to structure your Meta ad campaigns for success. If you're looking to enhance your video ad strategy and boost your campaign performance, this episode is packed with valuable insights.BUT THERE'S MORE...2025-03-0310 minLets Run Facebook Ads: The PodcastHow To Test Headlines on a Low BudgetIn this episode of Let’s Run Facebook Ads with Nick Boddington, discover how to test and refine ad headlines without breaking the bank. Nick shares proven methods for running low-budget tests that deliver high-impact results, helping you identify winning creatives and boost your Meta ad performance. Learn budget-friendly strategies for A/B testing, optimising headlines for engagement, and scaling successful campaigns efficiently. Whether you’re managing e-commerce ads or lead generation campaigns, this episode equips you with practical tips to get the most out of every pound spent on Meta Ads.BUT THERE'S MORE...If y...2025-02-2417 minLets Run Facebook Ads: The PodcastCan I Run A Facebook Ad On A Low Budget?In this episode of Let’s Run Facebook Ads, Nick tackles one of the most frequently asked questions in Meta advertising: How much should I spend on Facebook Ads? From determining the right budget for your campaign to scaling your ad spend for maximum ROI, Nick provides actionable insights to help you manage your Meta Ads budget effectively. Tune in for expert advice on ad spend allocation, budget testing, and strategies to optimise your campaigns without overspending.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Cl...2025-02-1717 minLets Run Facebook Ads: The Podcast'Drop In Clinic' - Answering Your Facebook Ads Questions!In this episode of Let's Run Facebook Ads, host Nick Boddington answers some Facebook Ad questions live! He shares expert insights on Facebook ad strategies, e-commerce funnels, lead generation, and email marketing. Whether you're looking to scale your business or fine-tune your ad performance, this episode is packed with actionable tips to help you maximise your results. Tune in now!BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to...2025-02-0345 minLets Run Facebook Ads: The PodcastTraffic Objective: The BIGGEST Mistake In Facebook Ads!In this episode, Nick Boddington dives into one of the most cost-effective ways to bring the right audience back to your website—retargeting. Learn when to use the traffic objective, how Facebook’s evolving interest targeting impacts your ads, and why broad audiences are now the key to success. Plus, discover real-world stats on Facebook and Instagram users that can shape your ad strategy. Whether you're a seasoned advertiser or just getting started, this episode is packed with actionable insights to optimise your campaigns!BUT THERE'S MORE...If you need help with your Facebook ads, then...2025-01-3017 minLets Run Facebook Ads: The PodcastNew Facebook Instant Form Feature Could Be A Game-Changer!In this episode of Let’s Run Facebook Ads, host Nick Boddington dives into the latest updates on Facebook Instant Forms. Learn how these changes impact lead generation, ad performance, and your overall marketing funnel. Whether you're an e-commerce pro or a lead-gen expert, this episode is packed with insights to help you optimize your strategy. Tune in now!BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date wi...2025-01-2307 minLets Run Facebook Ads: The PodcastReviewing a Mountain Bike Ecomm Ad AccountIn this episode, Nick Boddington dives into the world of Facebook advertising, sharing expert insights on campaign strategies, funnels, and lead generation. Joined by guest Paul, they discuss real-world ad challenges and solutions to maximize results. Whether you're new to Facebook ads or looking to refine your approach, this episode is packed with actionable advice.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest...2025-01-2132 minLets Run Facebook Ads: The PodcastOMG!! We Can BOLD Text In An Ad! Game-Changer!In this episode, Nick Boddington shares a simple but powerful hack for enhancing your Facebook ad copy using bold and italic text to grab attention and improve performance. Learn how to apply this strategy, boost engagement, and make your ads stand out. Use this simple trick to take your copywriting to the next level.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks...2025-01-1407 minLets Run Facebook Ads: The PodcastStop Facebook from Ruining Your Ads!In this episode, Nick Boddington dives into the key ad settings you should switch off in your Facebook Ads Manager to improve your ad performance. From Multi-Advertiser Ads to Optimised Creative and in-platform subtitles, Nick explains why these default features often do more harm than good. Learn how to keep your ads looking sharp, maintain creative control, and avoid common pitfalls. Whether you're running e-commerce, lead gen, or awareness campaigns, this episode is packed with practical tips you can implement today. Don't miss it!BUT THERE'S MORE...If you need help with your...2024-11-2514 minLets Run Facebook Ads: The PodcastTest These New Settings on Your Facebook Ads!In today's episode, Nick is joined by friend and business partner James to discuss some new updates that have hit Facebook Ads Manager. These new options are worth testing out on your ad campaigns across Meta, especially if you sell high-ticket items. They also ad placements, mobile vs desktop and the launch of 'Dr Nick'.BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest...2024-09-0917 minLets Run Facebook Ads: The PodcastEp 124 - Multi-Advertiser Ads: A Surprising DiscoveryA few months ago, Nick was recommending to enable 'multi-advertiser ads' in order to get your products or services seen by those with similar interests and shopping habits. However, after a few major alarm bells from clients, Nick is back to update his advice. In today's episode, Nick walks us through what multi-advertiser ads are, the problems that seem to be arising for some when using them and why he believes you should be cautious when enabling them on your campaigns in the future. BUT THERE'S MORE...If you need help with your Fa...2024-05-2107 minLets Run Facebook Ads: The PodcastEp 123 - What Does The Advantage Plus Pop-up Even Mean?Have you seen the new Advantage Plus pop-up when publishing your ads? Unsure whether you should use it or not? Nick's here with advice for you!In today's episode, Nick runs through this new Advantage Plus pop-up, what it means and whether you should use it for your ad campaigns. He also uses examples from current clients to outline the differences between Advantage Plus and other ways you can run your ads such as using interest-based audiences.Many people are being caught out and confused by Advantage Plus so make sure you listen to this...2024-05-1310 minLets Run Facebook Ads: The PodcastEp 119 - Has Facebook Got Rid of Audience Selection?!Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you howIn today's episode, Nick takes us step-by-step through the process of how to do this, how Ads Manager has changed with recent updates and also his predictions for the future of advertising on Meta. He also gives his advice on Advantage+ and whether or not you should make use of it for your ads.BUT THERE'S MORE...If you need help with your Facebook ads, then...2024-02-2712 minLets Run Facebook Ads: The PodcastEp 115 - Facebook Ads’ Secret Formula For Revealing Google Traffic!Attribution is one of the biggest headaches in social media advertising. Every brand wants to know where their traffic is coming from but this can often be very difficult to know for sure. If this is a problem you have also faced, this podcast could help you out. In today's episode, Nick talks about attribution and a custom conversion he has created to help attribute some of your incoming traffic. This strategy can be used by anyone running ads across Meta platforms and Nick explains how you can create this yourself to start understanding where some of y...2023-11-2411 minLets Run Facebook Ads: The PodcastEp 114 - Facebook is wrong! I'm doing this the old fashioned way!In today's episode of the podcast, Nick discusses why he's been testing a traditional approach to some ad campaigns through Facebook. While Facebook may want you to load in your creative and let it decide who to show it to and when, Nick explains why, in some instances, you can take back some of this control from the algorithm and achieve some better results by deciding which individual sees which content depending on what point they are in the customer journey. Nick refers to examples from clients he works with and shows how to do this and why you...2023-10-2514 minLets Run Facebook Ads: The PodcastEp 111 - Optimising Ad Placements on Facebook!Want to follow along with this tutorial? You can find the YouTube video on Nick's YouTube channel here: https://youtu.be/gvI4pnfQlxEIn this episode of Let's Run Facebook Ads, Nick talks through how to best optimise your ads. While using Dynamic Creative Facebook Ads can creative engaging advertisements, it can also present some problems with your ad's optimisation. As your ads can be shown on a variety of platforms and in numerous placements, it can result in some problems where your ads won't display correctly. This can be annoying and dissuade potential customers from visiting...2023-09-1407 minLets Run Facebook Ads: The PodcastEp 110 - Facebook Multi-Advertiser Ads: A New Way To Reach Your Target Audience!Want to follow along with the video? You can find the link to Nick's YouTube video here: https://youtu.be/MNs48wwEKJYIn today's episode, Nick gives a quick tutorial on a new way you can make sure your ads are hitting the feeds of your target audience using Facebook Multi-Advertiser Ads. For some, these may be selected by default but make sure that you use them as they can be invaluable when trying to promote your product or service. Using these ads will allow Facebook to create carousel-style ads of your products which are sure to...2023-09-0807 minLets Run Facebook Ads: The PodcastEp 109 - Taking Your Facebook Lead Forms To The Next Level!Want to follow along on YouTube? Here's the link to Nick's YouTube channel:https://www.youtube.com/watch?v=ToUjD3w0Qr0Are you still sending potential customers from your Facebook Ads to a landing page? Here's why you could be missing out on lots of quality leads by not using Facebook Lead Forms.In today's episode, Nick sits down to discuss why you should be using on-Facebook Lead Forms for your ads and takes you through a step-by-step guide on how to set these up, including the new feature of 'Rich Creative' which...2023-08-3122 minLets Run Facebook Ads: The PodcastEp 107 - The BEST Way A Beginner Can Build a Facebook AdDo you want to start build Facebook Ads but are worried about making mistakes? Have you tried to create a campaign but found it too confusing? This episode will be exactly what you are looking for.In today's podcast, Nick will discuss tailored campaigns within Facebook Ads Manager. This is a great way for beginners to set up ads with optimal settings already enabled so you can set up your ad campaign without any headaches. Nick will take you through a step-by-step guide on how to do this, explaining the different options and allowing you to create...2023-07-3111 minLets Run Facebook Ads: The PodcastEp 105 - The WINNING Facebook Ad Testing Process - Part 4 - Creative TestWelcome back to Lets Run Facebook Ads: The Podcast. This episode is Part 4 of Nick's deep dive into building a winning ad campaign that you can use for your business. In this one, Nick is moving into phase 2 of the ad testing strategy: moving into a sales campaign. While this may be daunting for some, Nick explains why you needn't worry. Following this process along, you will have already have tried and tested hooks and headlines. Now that you have these, you can start testing out your creative so that you know, when you hit 'go live' o...2023-06-2614 minLets Run Facebook Ads: The PodcastEp 104 - The WINNING Facebook Ad Testing Process - Part 3 - HeadlinesIn today's episode, Nick continues with his breakdown of how to create a winning Facebook Ad Testing Process with a step-by-step guide. In Part 3, Nick shows you how to create the perfect headline.Nick takes you through the process of setting up your ad sets with different headlines to test and best practice to ensure your headlines are eye-catching and enticing for your target audience. Also, Nick details the importance of keeping a record of your best-performing hooks and headlines which you can adjust and use again in the future to get your ads on the road...2023-06-0511 minLets Run Facebook Ads: The PodcastEp 100. A Look Back on 100 Episodes with James UrquhartIn this very special episode 100 of the podcast, Nick is joined by special guest James Urquhart to look back on the last 100 episodes of the Let's Run Facebook Ads Podcast.In this episode, Nick and James discuss how advertising products has changed since the podcast started, memorable moments from the last 100 episodes as well as standout individuals they have met. Finally, they also speculate on the future of Facebook advertising and how the landscape may change in the years to come.BUT THERE'S MORE...If you need help with your Facebook ads, then...2023-05-1546 minLets Run Facebook Ads: The PodcastEp. 103 The WINNING Facebook Ad Testing Process - Part 2 - HooksWelcome back to Part 2 of Nick's discussion of the Winning Facebook Ad Testing Process! Following on from the introduction in Part 1, now we dive deeper into an important aspect of ad testing: your hooks.Nick explains why testing different hooks via audience traffic is so vital to your ad campaigns and will save you time and money. Testing hooks and headlines allows you to scrap the ads that aren't working and progress with effective ads that have been proven to engage your target audience. BUT THERE'S MORE...If you need help with your F...2023-04-2123 minLets Run Facebook Ads: The PodcastEp 102. Discover the WINNING Facebook Ad Testing Process - Part 1Testing your ads is so important if you want to create a successful campaign. But what is the best way to do this? Keep listening to find out!Over the next few episodes, Nick will run through a full testing phase for your Facebook ads, step-by-step, that you can implement for your own business. In this first part, Nick will discuss why this testing phase is essential before starting your ad campaign and how the testing process used for large-scale clients can also be applied successfully to smaller businesses. BUT THERE'S MORE...If y...2023-04-0515 minLets Run Facebook Ads: The PodcastEp 99. Avoid These Common Website Mistakes to Improve Your Facebook AdsStruggling to get your Facebook Ads to perform? You could be making some common mistakes with your website that mean you are missing out on those all important sales.In this episode, Nick explains how it could be your website, not your ads, contributing to poor conversions with examples from a small business case study. Nick outlines how some simple changes to your website can improve user experience and, in turn, lead to more purchases when you run ads on Facebook.BUT THERE'S MORE...If you need help with your Facebook ads, then...2023-02-2816 minLets Run Facebook Ads: The PodcastEp 95. How to set up a full funnel Facebook Ad campaignWant to find out how to set up a full funnel campaign in Facebook Ads Manager? Then carry on reading!In our latest podcast episode Nick explains, in detail, how to build the multiple Top of Funnel ads, followed by retargeting ads. Nick also tells you how to go about selecting the best objective suited to business goal, budget distribution and what creative and copy you should be using to get the best results right now!Don't waste anymore time getting average campaign results, listen now... also tune in next week because Nick will be...2023-01-2323 minLets Run Facebook Ads: The PodcastEp 88. How my client got a 99.9% conversion rate from a free trial campaign!...yes you read that right, we got our client a 99.9% conversion rate from a free trail campaign!🌟Want to know how we did it and put it into practice? All you need to do is listen to our new podcast episode as Nick dives into how he set up this campaign, the strategy behind it and the results we were able to generate in less than 6 months! If you're still struggling or have ad questions you don't know the answers too, book a free 30 minute call with Nick via The Ads Clinic.BUT...2022-10-1712 minLets Run Facebook Ads: The PodcastEp 76. Video Ads don't need to be TikTok style to performVideo Ads don't need to be TikTok style to perform 👀Let’s talk about video ads ⏩ TikToks & reels are taking over how we absorb our content online and we’ve all been sucked in…But we don’t need to stress about creating Tiktoks for our ads to perform well 🙅Nick shares his advice on how to create the right video that can help deliver the best results when levelling up your ads. Listen now to find out how it’s done👇----------------------Watch the episode on YoutubeTo join our L...2022-06-2906 minLets Run Facebook Ads: The PodcastEp 75. Are you keeping your ads within Facebook?Are you keeping your ads within Facebook? Let’s not let the user go elsewhere from our ads, we need to make sure we’re keeping them on the platform. Why is this important we hear you ask..? 🤔Nick runs us through why we recommend doing this, what this means for our ads and where we think Facebook is going. Yep, we’re still talking about the dreaded iOS.14 update 🤪 listen now to find out why it’s still relevant ⏬ ----------------------Watch the episode on YoutubeTo join our Lets Ru...2022-06-2215 minLets Run Facebook Ads: The PodcastEp 74. How to NAIL Broad Audience Testing & ScalingWant to get the best advice when it comes to broad audience targeting and scaling your ads? In today’s podcast episode Nick catches up with @CTtheDisrupter, one of the most active people in the industry on Social Media, to share his expert advice on broad audience targeting 🤓Listen now to find out more about 👉🏻Defining a broad audience👉🏻What you can expect and how to get results 👉🏻When you would start scaling your audience ----------------------Watch the episode on YoutubeTo join our Lets Run Facebook Ads F...2022-06-0125 minLets Run Facebook Ads: The PodcastEp 73. Dynamic Creative: Can it really level up your ads?Did you know that the average person swipes the height of the Eiffel Tower on a daily basis?! 🤯It’s gotta take something pretty valuable to stop them from scrolling…For today’s podcast episode, Nick is joined by @CTtheDisrupter to talk about Dynamic Creative and the difference it could make when building Facebook ads.If you’d like to find out how more about getting somebody’s attention when every social media ad is skippable, take a listen to the episode now 👂----------------------Watch the episode on YoutubeTo join our...2022-05-2521 minLets Run Facebook Ads: The PodcastEp 71. Why web forms are now more powerful than ever!Why you should be using web forms as part of your funnel strategy💡There are so many theories out there when it comes to testing and it is a bit of a minefield so we’re here to make your lives easier. Today, Nick talks us through everything to do with web forms for lead generation, including how and why we should go about using them… ----------------------Watch the episode on YoutubeTo join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFol...2022-05-1114 minLets Run Facebook Ads: The PodcastEp 70. This is how you SHOULD be measuring Facebook Ad success!When it comes to measuring your ads correctly, we’ve got your back!Measuring metrics has started to be a bit of a nightmare lately, so that’s where we come in…In today’s Podcast, Nick gives us the lowdown on how to get through the digital madness that is measuring results 🤪 ----------------------Watch the episode on YoutubeTo join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsFollow me on Instagram to keep up to date with all the latest hacks...2022-05-0414 minLets Run Facebook Ads: The PodcastEp 69. Reach just got powerful - Introducing Omni8!Are you omnipresent? If not, you NEED TO BE!Being omnipresent across all social platforms (or wherever your audience hang out) is a must! Being omnipresent basically means ...In today's podcast episode Nick talks you through how to set up the Omni8 campaign strategy and why it works so well for our clients!Or if you are still struggling and want some advice, why not book a FREE 30 minute consultancy call with Nick https://theadsclinic.com/----------------------Watch the episode on YoutubeTo join our Lets Run Facebook...2022-04-2712 minLets Run Facebook Ads: The PodcastThe Extracast - What an earth is a UTM? with our in-house data geek, Josh BoddingtonWhat an earth is a UTM? and why YOU should be using them!James is joined by our in-house data geek, Josh Boddington. Grab your notepad as you don't wanna miss this one!----------------------Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsBUT THERE'S MORE...If you...2022-04-2237 minLets Run Facebook Ads: The PodcastEp 68. How to build a HUGE email list, fast! The Birthday Club campaign.Are you an e-commerce store and struggling to grow your email list? Then listen to this!Nick explains how we have helped one of our jewellery clients grow her email list by 35% in just 4 weeks, by using our new campaign method called "The Birthday Club"! And to make it even sweeter it only cost, on average, 73p per sign-up!But what is "The Birthday Club" campaign?The campaign aims to target your existing and potential customers with an offer that is so irresistible they can't pass up. Now, in this case, our client...2022-04-2009 minLets Run Facebook Ads: The PodcastEp 67. ROAS... Are you still using it? You'd better stop NOW!Online marketing is becoming more and more frustrating with tracking getting in even tougher! So that is why today Nick is talking about using the Marketing Efficiency Ratio (MER) instead of reporting on "ROAS" and how to navigate through this time to achieve the best results and increase your overall revenue.----------------------Watch the episode on YoutubeReady to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/To join our...2022-04-1313 minLets Run Facebook Ads: The PodcastEp 66. Huge Facebook Change - The ODAX ad delivery system!The Huge Facebook Ads change you need to know about! For today's podcast episode, Nick is here to tell us all about the ODAX ad delivery system... and it's not as confusing as its name suggests. Listen now to find out why this new system is going to make things simpler when it comes to building campaigns. ----------------------Watch the episode on YoutubeReady to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! V...2022-04-0120 minLets Run Facebook Ads: The PodcastEp 65. Two Facebook Ad Experts and a Rockstar radio host walk into a room...Charley Tichenor has spent nearly a decade of growing 7 & 8 figure business with Facebook Ads, so today Nick picks his brain about the ever-growing and changing platform. They cover everything from strategy, to ad set build, to audience selection, while having a laugh along the way!It's an in-depth episode perfect for people who are starting out with Facebook Ads but also those experienced marketers who want to try something new!----------------------Watch the episode on YoutubeReady to explode your ad campaign results but don't know how? Whether you are running...2022-03-251h 33Lets Run Facebook Ads: The PodcastEp 64. How Bailey Proulx helped to grow an education business from £0-£60,000,000 in just 4 years!Bailey Proulx is a sought after Facebook Ads specialist that focuses on scaling high ticket digital products. His agency, Experts Agency, has generated over $70 million in revenue for his clients over the past 4 years using highly optimised tactics to drive the highest quality leads without paying their standard fees. Today Nick and Bailey dive into their top Facebook Ad hacks, give advice and tips on how to best build audiences and share their epic client results!-----------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/l...2022-03-1850 minLets Run Facebook Ads: The PodcastThe Extracast - How Erik Huberman grew and sold two successful companies, as well as building Hawke MediaAre you sick of seeing that 99% of marketing agencies are useless and the other 1% inaccessible to small businesses?Well, Erik was sick of it, and this why he he launched Hawke Media!Today Hawke Media is the fastest growing marketing consultancy in the US and has been valued at over $150 million with 250+ employees. In today's newest podcast episode, Nick and James talk to Erik about his epic business growth, his no arsehole policy, his 3 principles of marketing, winning strategies and more! ----------------------Watch the episode on YoutubeReady to...2022-03-161h 00Lets Run Facebook Ads: The PodcastEp 62. How Facebook Forms can help with Lead Tracking post iOS14In the battle of FB Form Vs Landing Pages, which comes out on top? Nick talks us through how generating and tracking leads has recently changed and how FB forms can help with lead tracking in a post IOS14 world. If you’re looking to understand how to better guarantee higher quality leads, then this episode is for you… -----------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are r...2022-03-0414 minLets Run Facebook Ads: The PodcastMINI HACK: How to successfully target over 50s on social media!You might think the over 50s aren’t very present on social media and therefore not worth targeting, but this isn’t the case!Although this generation might not have grown up with smartphones and social media like Millennials or Generation Z, many over 50s have embraced and regularly use this technology. So, even if the over 50s aren’t one of your main target markets, reaching out to them on social media could still offer significant revenue opportunities, but how do you do this effectively? Well, just listen to this bonus episode with Nick and Jam...2022-02-2826 minLets Run Facebook Ads: The PodcastEp 61. How many Call To Action buttons should your landing page have?Is there such thing as too many CTA buttons? When it comes to building your landing page, it is actually more important than you’d think…Having the right amount of call to action buttons makes all the difference to the actions taken by people who visit your landing page.Today Nick talks you through exactly what you can do to help close sales once someone has clicked through to your landing page from an Ad. Listen and learn! -----------To join our Lets Run Facebook Ads Facebook group click here: https://www.f...2022-02-2212 minLets Run Facebook Ads: The PodcastEp 60. How to generate High Quality Facebook Leads via Educational ContentAre you thinking about the quality of your copy and creative? Are you regularly testing these out and checking your results to see what is performing best?In today’s podcast, Nick walks you through some examples of how getting things right with your creative can help you get those high quality leads! -----------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or fo...2022-02-0915 minLets Run Facebook Ads: The PodcastEp 59. A match made in Metaverse heaven - Facebook Ads & Valentines DayWith Valentines Day just around the corner, we thought it might be useful if we gave you a little nudge, because you know, we all leave it until the last minute... and that's never good for anyone!In today's podcast episode Nick share his secret sauce on getting the most out of your Facebook Ads this Valentines Day.Feel like you've missed the boat? YOU MOST DEFINITELY HAVEN'T! You've got 14 days to build and run your ads, which is plenty of time to reap the rewards!-------------------To join our Lets Run...2022-01-2818 minLets Run Facebook Ads: The PodcastEp 58. How to exit Facebook's Learning Phase in a few simple steps!The Facebook Ad Learning Phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set.The Delivery column reads "Learning" when an ad set is in the Learning Phase. While the delivery system never stops learning, as soon as performance stabilises usually after around 50 optimisation events since its last significant edit.But how do you exit the Learning Phase? On today's podcast Nick explains all, so listen & learn!-------------------2022-01-2626 minLets Run Facebook Ads: The PodcastEp 57. Lead Gen Campaigns - Should you be using Facebook Forms or Landing Pages?Let’s talk about Facebook Forms vs Landing Pages You’ve probably heard of both when it comes to generating leads off of your ads, but which should you use and when? In today’s Podcast episode, Nick talks us through the main differences between the two to help get you generating new leads now that the holiday rush is over.-------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whethe...2022-01-1313 minLets Run Facebook Ads: The PodcastEp 56. How to target your HIGHEST VALUE website visitors with Facebook AdsWant to know how to target the highest value people on your website? In today’s podcast episode, Nick shares everything there is to know about targeting not just your website visitors, but those that will bring the highest value. This really could make a difference to your ads performance, so listen in! ---------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for...2021-12-2211 minLets Run Facebook Ads: The PodcastThe Extracast - How to create video content that skyrockets engagement with Anna DownesToday Nick and James welcome Anna, co-founder and CEO of Video Sherpa to the Extracast!Anna leads the team at Video Sherpa, whose mission is to transform the process of creating video content, equipping marketing teams with technology and training so that they can scale their video marketing campaigns and skyrocket audience engagement. The Video Sherpa platform was launched in Nov 2019 and works with clients in the Marketing, Higher Education, Manufacturing, and Tourism industries in the UK and Ireland.In today's episode they dive into creating content specifically for each platform, how to c...2021-12-161h 06Lets Run Facebook Ads: The PodcastEp 55. Should you pause your Facebook Ads over Christmas?Do you pause your ads over Christmas? Or do you keep them running? For some people, knowing whether to turn your ads off over Christmas is a tricky decision... In today's new podcast episode, Nick tells you his top tips on how to get the most out of our ads over the festive period!---------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are running ads for your own b...2021-12-0912 minLets Run Facebook Ads: The PodcastEp 53. Custom audiences - the key to making MORE MONEY with your Facebook Ads!Looking to increase the money you're making on Facebook ads? Of course you are! In today’s podcast episode, Nick talks us through custom audiences and what they can do for your ads…Nick dives into how retargeting audiences you that have already built can get you more sales and higher conversions.-----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your...2021-11-2416 minLets Run Facebook Ads: The PodcastEp 52. How much should you be spending on Facebook Ads?If you’re wondering whether you’re spending your ad budget properly, then today’s podcast episode is for you!Do you know where your investment is going? Is your budget fit for purpose or are you trying to fit a purpose to your budget? In today’s episode, James and Nick dive into how we use our ad spend more strategically, knowing where your investment is going and how to better understand ad scaling. -----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunso...2021-11-1749 minLets Run Facebook Ads: The PodcastEp 51. Why are the 6 new Facebook Ad objectives are super positive?In today's episode Nick introduces the 6 new Facebook Ad Objectives, and why they are super positive! Nick will dive into each objective explaining how each may be suitable for you and how they replace the old format we know and love *cough* - enjoy!-----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/ 2021-11-1023 minLets Run Facebook Ads: The PodcastEp 50. These changes could make or break your campaigns!These changes could make or break your campaign! In today’s episode, Nick takes us back to the basics to talk about audience testing and Campaign Budget Optimisation to ensure your ads are set up effectively.Implement these changes to your campaign and you WILL see results and find your winning audience! -----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or...2021-10-2714 minLets Run Facebook Ads: The PodcastEp 49. What has the last year taught us about advertising online?This week we are celebrating 1 year of this podcast - so a massive hello to all of you who have been here from the start or those who have found us more recently! We are blown away you keep coming back week after week!Today Nick and James talk about the things that they've learnt over the past year, things that have been going on within the agency and also the changes within the Facebook platform itself... and not to forget giving you A LOAD OF FREE CONTENT on how to get your Ads to perform even...2021-10-2038 minLets Run Facebook Ads: The PodcastEp 48. How to stop your Ads from performing below averageIn this episode Nick introduces us to the Facebook Ad Relevance columns and explains how to read them correctly, because if you do, this will forever TRANSFORM your ad performance! ...because who ever wants to be below average?!🤷♀️HACK - add these to your columns:Quality RatingEngagement Rate RankingConversion Rate Ranking-----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are running ads for your own busin...2021-10-1419 minLets Run Facebook Ads: The PodcastEp 47. Why you REELy should get ahead of the gameIn today’s episode, Nick is joined by the lovely Liv to chat about the benefits of using reels from an advertising point of view!-----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/ BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Cli...2021-10-0624 minLets Run Facebook Ads: The PodcastEp 46. A step by step guide on how to set up a Poll AdExpansion targeting is now a given and Poll ads are on the rise?In today’s episode, Nick goes solo to drop some knowledge bombs about Facebook’s latest Expansion Targeting update, how it will affect audience testing and if there’s any way around it. Nick also gives us a tutorial into Poll ads and they can be used to encourage more engagement! Want to come see us in real life?! We are attending the below events hosted by the MarketingShowcase:London 12th OctoberLeeds 2nd NovemberNottingham 3rd NovemberBristol...2021-09-3023 minLets Run Facebook Ads: The PodcastEp 45. Why YOU should put time and effort into your product images and pagesYou have one opportunity to get someone’s attention and reel them in…are you looking professional or are you not? 🤷Facebook and Instagram are both so busy for e-comm right now and it’s only going to get busier in the coming months 🤯 So the question is, how can you stand out and really showcase your product?We know it can be difficult, especially when you’re up against the big guns that have more time, money and resources. But today, Nick and James share their advice on how you can really showcase your product and wh...2021-09-1530 minLets Run Facebook Ads: The PodcastMINI HACKS - Top Tips for Charities using Facebook AdsHow should you advertise on Facebook as a charity? Running a charity can sometimes feel like a bit of a minefield, especially in such a competitive industry… It mainly comes down to treating it like any other business and setting the right marketing objectives.In today’s Mini Hack podcast episode, Nick and James share their top tips for charities, including what financial help you could get to kickstart your Ads!-----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to ex...2021-09-1004 minLets Run Facebook Ads: The PodcastEp 44. Has the Black Friday bubble finally burst?It might seem a bit early for us to be talking about Black Friday deals, but bear with us… E-commerce companies are usually the first to jump on advertising Black Friday Deals, but has it lost its value since the rise of online shopping? In today’s podcast, Nick and James delve into the Black Friday madness to understand why it might not work for some any more, but also the fantastic opportunities it can bring for other businesses.-----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www...2021-09-0137 minLets Run Facebook Ads: The PodcastMINI HACKS - How to set up an Ad in the most cost effective wayIs there a secret to getting leads without burning through your budget? If you want to get your brand out there to new audiences, it is important to work out which audiences work for you. But what do you say to people who say that spending money on Facebook Ads is a waste?In today’s Mini Hack Podcast episode, Nick and James chat with Ash from @framworkmedia to discuss how you can use Facebook ads in the most cost effective way to get those all important results...-----------------------To join our...2021-08-2706 minLets Run Facebook Ads: The PodcastEp 43. Are you targeting your Facebook audience correctly?Are you targeting your audience correctly? When it comes to Facebook advertising, it's crucial to know who you're speaking to. You might be able to reel off a list of your target audience's demographic and interests, but have you got the data to back it up? Have you thought about using different parameters to target them? 🤔 In today's episode Nick and James look at the different ways to target your audience, and how to do it in the most cost-effective way. *We apologise in advance to any Harry Potter fans who might be w...2021-08-2548 minLets Run Facebook Ads: The PodcastMINI HACKS - Are Facebook Ads a good investment?If you’re thinking about investing in Facebook Ads, then you need to listen to this podcast. Whether you think they are too complicated, take up too much time or don’t convert effectively, Nick and James are joined by Ash from @framworkmedia to explain how to make Facebook Ads work for your business. To find out how we make Facebook Ads work for our clients listen now!-----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad cam...2021-08-2406 minLets Run Facebook Ads: The PodcastMINI HACKS - How effective can Facebook Ads be for businesses?Wondering if Facebook ads are relevant to your B2B business?We’re always talking about the power of using Facebook ads to target our consumers, but what about B2B businesses?In today’s Mini Hack episode, James and Nick discuss why we shouldn’t just rely on LinkedIn to target other businesses and just how effective Facebook ads can be for businesses!-----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't...2021-08-1904 minLets Run Facebook Ads: The PodcastMINI HACKS - What is the best format for ad creative?We always get asked "what is the best format for ad creative?" because we bang on about how creative is one of the most important parts of your ad, so it's important you absolutely nail it!Today we are throwing it back to our second mktg showcase live where Nick and James spoke to Ash from Framework Media Ltd about the different types of creative you can use.One of the key takeaways was around desktop vs. mobile. Remember most people will be viewing your ads (and visiting your landing pages) from a mobile device...2021-08-1203 minLets Run Facebook Ads: The PodcastEp 41. How to easily turn a cold blog ad into a callWhen it comes to making money, we all want the easiest, quickest route, amiright? When it comes to Facebook Ads, the easiest quickest route is targeting the low hanging fruit. That's the people that are ready to convert as soon as they get given the green light. The down side is that Facebook is gonna charge you BIG for the privilege of having an easy ride. Now that might be fine, but have you thought what the return could be if you were to nurture some of those cold leads, who might be ready to...2021-08-1120 minLets Run Facebook Ads: The PodcastEp 40. Make this Q4 the best yet with better advertisingQ4 is one of the busiest times of year for ecommerce businesses. To make sure your business is ready for Black Friday, Cyber Monday and Christmas, you need to get your advertising ready. But don’t panic!Nick and James are here to give you the advice you need to make this Q4 the most profitable ever.-----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialadsReady to explode your ad campaign results but don't know how? Whether you are...2021-08-0434 minLets Run Facebook Ads: The PodcastEp 39. Why can the Full Funnel approach be SO expensive?When you're looking at a full funnel approach, it's important to consider how much it's going to cost you in the long run. It might be that running a top, middle and bottom approach is too expensive, so how do you work around that? In this episode Nick and James talk about some alternative approaches for those who want to improve their ads performance, but want to focus on either top, middle or bottom, rather than all three. -----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www...2021-07-2828 minLets Run Facebook Ads: The PodcastEp 38. The Gravy Train - Why a great year with ads is now changingObviously the pandemic and it's effects during the last 18 months have been massively shit for everyone, but we'd be lying if we said there hadn't been a benefit to it for some people, and those people are e-commerce sellers!In the dark days of lockdown when no one could go anywhere or do anything, they turned to online shopping. In fact, the home improvement market saw its biggest uplift since the 80s with every man and his dog no longer being able to put off those DIY jobs.But now things are beginning to return...2021-07-2138 minLets Run Facebook Ads: The PodcastThe Extracast - Podcast and Content Wizard, Amy WoodsFor the latest Extracast episode, Nick and James caught up with Amy Woods, content repurposing expert and founder of niche creative agency @content10x.Amy helps content creators grow their audience by maximising their return on the content they create. She works with businesses, entrepreneurs and thought leaders, and is the content repurposing powerhouse behind some of the most well-known podcasts and video shows. She's the host of The Content 10x Podcast as well as the author of best-selling book Content 10x: More Content, Less Time, Maximum Results, the ultimate guide to reaching more people o...2021-07-1659 minLets Run Facebook Ads: The PodcastEp 37. The beauty that is the 7 Day Stack!Those of you who are regular listeners to Lets Run Facebook Ads: The Podcast will know that Nick bloody LOVES talking about the 7 day stack.And you'll also know that whilst he refers to it a lot, he's rarely follows up with anything useful about it 🤦Well, today all that changes. In this podcast episode Nick and James will go into detail on the 7 day stack.👉 What it is👉 How to build it👉 Why it's worthwhileToday we give you a taster: it's all about finding the warmest leads you could po...2021-07-1429 minLets Run Facebook Ads: The PodcastEp 36. Live Q&A with the Mktg Showcase - Are your Ads performing?This week's episode of Lets Run Facebook Ads: The Podcast is slightly different.Recently, Nick, James and Matt attended the online Mktg Showcase event where they delivered a Q&A on Facebook Ads to businesses of all shapes and sizes. We'll warn you, there's a lot to take in on this one 🤯 but if you've been harbouring a question about your ads, there's a good chance it's gonna be covered here. Thanks Ash @frameworkmedialtd for having us!-----------------------To join our Lets Run Facebook Ads Facebook group click here: https://www...2021-07-0732 minLets Run Facebook Ads: The PodcastEp 34. How To Maximise Your Post-Click Sales ProcessDo you think about how you sell to you customers after they've clicked on your ad?If you're guiltily mumbling into your coffee then don't fret - you're not the only one. HOWEVER, do you find yourself putting any unsuccessful performance down to the ads themselves? The issue could actually be with something your potential buyer is encountering post-click. Could your landing page be confusing? Is the user journey not clear? In this week's episode, Nick and James discuss the importance of having a sales process post-click, and how you can think about...2021-06-2357 min