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My Blog » lowe14^Download or Read epub Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World by Nick Burcher OnlineLink To Download : https://recomendedbook.com/?book=074946562X To Download or Read Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World by Nick Burcher Available versions: EPUB, PDF, MOBI, DOC, Kindle, Audiobook, etc. Reading Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World Download Paid, Owned, Earned: Maximising Marketing Returns in a Socially Connected World […]
2024-10-0500 min
Contemporánea65. SintetizadoresLos orígenes del sintetizador musical—instrumento electrónico que funciona mediante la manipulación de corrientes eléctricas, que modula las ondas produciendo diferentes timbres—nos llevan a finales del siglo XIX, momento en que se descubre la generación de sonido a través de la vibración de un circuito electromagnético._____Has escuchadoBlues Mix (1966) / Joel Chadabe. Realizado con un Moog modular. Waveshaper Media (2019)Chaotic Synthesis Recording #3 / Jason R. Burcher. Realizado con un Buchla 200. Autoedición (2010)Figueroa Terrace / Thomas Ankersmit. Realizado con un Serge Modular. Touch (2014)This Cau...
2024-10-0219 min
Nordic Future Makers - digital marketing, media, tech and innovationRoland-Philippe Kretzschmar - Global Head of Digital Marketing at The Absolut CompanyRoland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking about Direct to Consumer ecommerce too. Finally, Roland tells us about the amazing Absolut Coachella activation that saw headline sponsorship of the real life festival and the simultaneous creation and activation of Absolut Land in the Decentraland metaverse! I hope you...
2022-08-1823 min
Walton Evangelical Church19 June 2022 (pm) - Luke 6:39-49Nick Burcher preaching from Luke on Sunday 19th June 2022 at the evening service.
2022-06-1931 minNordic Future Makers - digital marketing, media, tech and innovationGwen Lafage - VP Brand at Sinch (in English)Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences. She also talks about the power of brand for B2B and gives some tips on how to make this work. We then talk about measurement, AI, chatbots, customer expectations and a few other things too! In...
2021-11-2426 minNordic Future Makers - digital marketing, media, tech and innovationSamuel West - Museum of Failure curator & innovation expertSamuel West is the latest guest on the Nordic Future Makers podcast. Samuel is an innovation expert, a chief psychological officer, a clinical psychologist, a creativity researcher and the founder and curator of the Museum of Failure. In this podcast you will hear us discuss innovation - what it is and how it works. You will hear stories of how big companies like Apple and Nintendo have embraced failure in their innovation processes and you will hear how this approach has led to some of their biggest successes. We also talk about the original boo.com and innovation in the...
2021-11-0426 minNordic Future Makers - digital marketing, media, tech and innovationFranck Attia - MD Adobe Nordic (2021) - in EnglishI thought it was time to catch up again with Franck Attia, Managing Director at Adobe Nordic! We spoke last year and thought it would be good to check in again to discuss the latest developments in digital marketing in the Nordics. In this episode of the Nordic Future Makers podcast you will hear us discuss a wide range of topics including: The cookieless future, real-time personalisation, the future of B2B, journey orchestration and using AI to detect patterns. There is also good advice for organizations who are thinking 'what next?' and 'how do we move forward...
2021-10-2025 min
Nordic Future Makers - digital marketing, media, tech and innovationGustav Lundberg Toresson - Memmo (in English)Gustav Lundberg Toresson the CEO of Memmo is my guest on the Nordic Future Makers podcast for this episode. Memmo is the personalised celebrity video platform that is taking over Europe! It started in Sweden, but now covers the Nordic markets, Germany, UK and more. Gustav tells us all about what the platform is, how it works and how talent is sourced and paid too. Memmo has been a great Swedish success story this year and talking about live Zoom calls to Santa seems a very appropriate way to finish 2020 (the next episode will be a...
2020-12-2022 min
Nordic Future Makers - digital marketing, media, tech and innovationDaniel Goodall - Fiskars Group - Director, Brand and Strategic MarketingDaniel Goodall, Director of Brand and Strategic Marketing is my guest on the latest episode of the Nordic Future Makers podcast. Based in Helsinki, Daniel worked at Nokia and Rovio before taking on various global brand and strategy roles at Fiskars Group. We talk about the journey to Helsinki and the early roles in Finland, before discussing Fiskars Group brands in detail. Dan then has a really interesting answer to the 'what are you curious about now?' question that I ask every guest at the end of the podcast....I hope you enjoy the podcast...
2020-11-2922 min
Nordic Future Makers - digital marketing, media, tech and innovationSolberg Audunsson - Founder of Takumi (influencer marketing) and Planitor (planning), Product Owner at QuizUp - in EnglishJokull Solberg Audunsson is my guest on the Nordic Future Makers podcast for this episode. Based in Iceland, Solberg tells me about the various ventures he has been involved in including: QuizUp - funded by Sequoia Capital, it became really big and Solberg was the product owner at this multi-million dollar Icelandic startupTakumi - Solberg then founded Takumi, the groundbreaking influencer marketing company and software platform that invented the idea of micro-influencers - he tells us all about Takumi, from startup and funding to how the company developed over timePlanitor - Solberg's latest venture is...
2020-11-2224 min
Nordic Future Makers - digital marketing, media, tech and innovationBjörn Jeffery - Toca Boca co-founder, media analyst and board member (in English)Björn Jeffery has recently relocated from San Francisco to Malmo (Sweden) and it was great to catch up with him for this episode of the Nordic Future Makers podcast. Björn serves on the boards of ACast and Rovio and is now a technology writer for the Svenska Dagbladet. Before this Björn founded a mental health app called Enjo (acquired by KRY) and was the co-founder of the hugely successful children's app creator Toca Boca. It was fascinating to talk to Björn and in our conversation we talk about different devices, approaches to designing digital experiences and...
2020-10-2924 minNordic Future Makers - digital marketing, media, tech and innovationDaniel Melkersson - CEO and Co-Founder, PinMeTo - Local SEO and Retail Marketing (in English)Location Optimisation and Local SEO is important to ensure that correct information shows up on Google Maps, Apple Maps, Facebook etc for shops and stores, hotels, restaurants, bars, government offices and more. Swedish company PinMeTo are one of the global leaders in this space and PinMeTo Founder and CEO Daniel Melkersson joins me on this episode of the Nordic Future Makers podcast to tell me all about this growing area. You will here Daniel talk about how to set things up on Google Maps, Apple Maps, FourSquare and Yandex, you'll hear him talk about managing reviews and you'll hear about...
2020-09-2725 minNordic Future Makers - digital marketing, media, tech and innovationAnna Martinkari - Head of Digital at Telia (in English)Anna Martinkari, Head of Digital at Telia in Sweden, joins me for this episode of the Nordic Future Makers podcast. Anna is responsible for a wide range of different areas of digital at Telia and is responsible for creating the best customer experience for Telia's Swedish customers. I enjoyed talking to Anna and we spoke about digital goals, customer experience, differentiation, innovation and the fact that 'you can't land a moon rocket in a swamp!' Anna then discussed her role on the board of the IAB in Sweden and also told me about some of the work she...
2020-09-1625 minNordic Future Makers - digital marketing, media, tech and innovationFranck Attia - Managing Director, Adobe Nordic (in English)Franck Attia, Managing Director at Adobe Nordic joined me on the Nordic Future Makers podcast for this episode and it was great to hear him talking about 'Experience Businesses.' We discuss data, customer journeys, digital experience, personalisation and more. We talk about how the pandemic has accelerated digital transformation initiatives for many companies and we hear about how both B2C and B2B businesses have been embracing digital over the course of 2020. Franck is a well known leader in marketing technology and it's well worth taking the time to hear what he has to say - I learnt...
2020-09-0827 minNordic Future Makers - digital marketing, media, tech and innovationNiklas Bakos - CEO and Founder of Adverty (in English)Niklas Bakos, CEO and Founder of Adverty (https://adverty.com/) is my guest on the Nordic Future Makers podcast this week. In this episode we talk about mobile games, AR and VR, before discussing how Adverty are providing seamless advertising experiences in these environments. Niklas started out working for the European commission, then worked for a range of gaming companies in different parts of the world before starting his own and is also now involved with the IAB as a leading advocate for in-game ads, viewability and brand safety. I hope you enjoy this episode and please subscribe to hear...
2020-08-2625 minNordic Future Makers - digital marketing, media, tech and innovationVOI Scooters - Kristina Hunter Nilsson, VP Communications (in English)The Swedish e-scooter company VOI (https://www.voiscooters.com/) started in Stockholm and has since spread to cities and countries all over Europe. The bright, coral-coloured VOI scooters will soon be seen on streets in the UK too. In this episode of the Nordic Future Makers podcast I am joined by Kristina Hunter Nilsson, VP Communications at VOI Technology, to discuss micro mobility and VOI electric scooters. Kristina tells me all about the 'cities for living' vision for VOI, she tells me about the process for getting VOI onto the streets of a particularly city and she talks about...
2020-08-2023 minNordic Future Makers - digital marketing, media, tech and innovationBONUS - Slow TV - technical details with Thomas HellumBONUS content - Slow TV with Thomas Hellum - more detail around planning, project management and filmingI had a conversation with Thomas Hellum from NRK TV in Norway and discussed Slow TV in Episode 1 of Series 2 of the Nordic Future Makers podcast. In addition, Thomas gave me some more detailed answers around some of the more technical elements of everything. So in this bonus content, you will hear about filming from a boat at sea, the public and social media response, coordinating an appearance with the Queen of Norway and using drones to film in...
2020-08-1011 minNordic Future Makers - digital marketing, media, tech and innovationSlow TV - Thomas Hellum (and Barack Obama) talk about a train and a cow...Season 2 of the Nordic Future Makers podcast kicks off by talking to Thomas Hellum from Norway's NRK TV channel - with a little help from Barack Obama. This is the story of Slow TV. The story of how a Norwegian TV broadcaster ended up creating some of the longest and most watched shows in Norwegian TV history. This has started a trend of Slow TV across the world and Thomas tells us how the idea for Slow TV came about and how it has developed - a nice 'slow' start to the second series as we finish our summer vacations...
2020-08-0625 minNordic Future Makers - digital marketing, media, tech and innovationArtificial Intelligence (AI) deep dive - Series 1 - highlightsI spoke to many different people in Series 1 of the Nordic Future Makers podcast. I spoke with people from marketing, media, music and more, heard some great stories and learnt a lot from the experiences of my guests. Artificial Intelligence (AI) came up in a number of these conversations and I thought it would be interesting to pull a collection of clips together into a kind of end of series 'AI Special.' So in this episode of the Nordic Future Makers podcast you will hear excerpts from the previous podcast conversations I had with Bo Hellberg, Daniel Käfer, J...
2020-07-2815 min
Nordic Future Makers - digital marketing, media, tech and innovationDARUDE - DJ, electronic music artist, producer, streamer and YouTube star!Darude is my guest this week on the Nordic Future Makers podcast! Darude is a Finnish DJ, producer and EDM artist and in this podcast we talk about his big hit 'Sandstorm' and how it keeps coming back - most recently as a weekly ritual to help Finland through the corona virus lockdown. We also talk about how 'Sandstorm' became a hit originally, how it became a thing for Watford FC / sports around the world, how it became a thing for gamers and we even discuss about how 'Sandstorm' became an official YouTube April Fools prank in 2015. Finally, we talk...
2020-07-0139 minNordic Future Makers - digital marketing, media, tech and innovationJenny Gejke - Head of Digital Channel Development at SJ trains (in English)Jenny Gejke is Head of Digital Channel Development at SJ trains and is known as one of Sweden's most innovative digital marketers. In this episode of the Nordic Future Makers podcast Jenny talks about how SJ are using data to create seamless customer experiences and Jenny also talks about other cool things that SJ are doing like customer prototyping, connected trains, VR training and 3D printing of train parts too. As usual the conversation is just under 25 minutes long and I hope it gives some interesting insight and inspiration! (Music is by E.Burcher) #nordicfuturemakers Our GDPR privacy...
2020-06-2423 minNordic Future Makers - digital marketing, media, tech and innovationMartin Lindstrom - author and international brand consultantMartin Lindstrom is a Danish author and Time magazine Influential 100 honoree. He has written a number of best selling books on brands and marketing including Brandwashed, Buyology and Small Data and the latest book from Martin is called 'Buyology for a Corona Virus World' (available as a free download here: https://www.martinlindstrom.com/buyology-pocketbook/ ). This episode of the Nordic Future Makers podcast is around 25 minutes long and in it we talk about Martin's start in the industry at age 12 (!), the principles of neuromarketing and the thinking behind his book 'Buyology' and then finish up by spending time discussing the...
2020-06-1726 minNordic Future Makers - digital marketing, media, tech and innovationBo Hellberg - Regional Creative Director Europe at DysonBo Hellberg is this week's Nordic Future Maker. Bo is a well known creative leader in the international advertising industry and has worked at agencies in London, Paris, Australia and Sweden on award winning campaigns such as Dove Real Beauty. Bo has also been working client side at Dyson and he is currently the President of D&AD Young Blood which helps to develop future talent for the advertising industry. Finally, Bo is fascinated by Machine Learning and robot creatives and he really really loves Malmo! #nordicfuturemakers(Music by E.Burcher) Our GDPR...
2020-06-1027 minNordic Future Makers - digital marketing, media, tech and innovationRoland Philippe-Kretzschmar - Stora EnsoRoland Philippe-Kretzschmar is Head of Digital Customer and eBusiness at Stora Enso in Stockholm, Sweden. Roland has had a long career, working in agencies and consultancies such as Edelman, Hiil & Knowlton and Sofigate, but he has also done a whole host of other things including running his own company, mentoring startups and writing as a freelance journalist. In our conversation Roland talks about his role at Stora Enso, he talks about start ups and innovation and then to finish he has some fascinating ideas and thoughts around where the future is taking us. As usual it's around 25 minutes long...
2020-06-0325 minNordic Future Makers - digital marketing, media, tech and innovationMarcus Jiderholt - Vässla MicromobilityMarcus Jiderholt, Chief Marketing Officer at Swedish start up Vässla micromobility, is my guest on the Nordic Future Makers podcast this week. We talk about Marcus' career journey, we talk about micromobility / personal electric vehicles and we talk about the changing way that people are moving around in cities and beyond. Marcus also talks about Vässla micromobility products (https://www.vassla.com/) and the go to market strategy in Sweden and other countries too. I hope you enjoy the podcast and I hope you will subscribe to the podcast to hear more Nordic Future Makers - in th...
2020-05-3021 minNordic Future Makers - digital marketing, media, tech and innovationBen Liebmann - COO, restaurant noma - CopenhagenBen Liebmann, COO, restaurant noma is my guest on the Nordic Future Makers podcast this week. noma is the four-time winner of the S. Pellegrino World’s Best Restaurant, founded by trailblazing and critically-acclaimed head chef René Redzepi. Opened in 2003 and based within a Bjarke Ingels designed urban farm located in the Copenhagen neighbourhood of Christiania (the self-proclaimed free-town of the city), the multiple Michelin starred restaurant is recognised globally for its reinvention and interpretation of Nordic Cuisine.In this podcast Ben talks of his career journey that has taken him across the world from music to...
2020-05-2126 minNordic Future Makers - digital marketing, media, tech and innovationAna Thorsdottir - Head of Business Development EMEA, Tagger Media (Influencer Marketing)Ana Thorsdottir, Head of Business Development for EMEA at Tagger Media Influencer marketing platform is my guest this week on the Nordic Future Makers podcast. This week it's a high speed, high energy tour through the 'crazy world of influencer marketing.' Our conversation ends up covering a wide range of areas - including how to select an influencer, how to work with them across different platforms, short term one-offs vs long term ambassador programmes, multi-channel influencer marketing, measurement and B2B. We also have a good discussion about the role of celebrities and the perception of them during the...
2020-05-1425 minNordic Future Makers - digital marketing, media, tech and innovationDaniel Käfer - Ooredoo Director, Facebook Country Manager DK and AuthorDaniel Käfer is this week's Nordic Future Maker. Daniel is now based in Doha, where he works as Group Director for telecom giant Ooredoo, overseeing strategic digital marketing across a wide region. Prior to this he was Country Manager for Facebook in Denmark and he's just published a new book called 'Release the Brakes On Growth - Growth Transformation through a marketing lens.'.Daniel and I talk for just over 20 minutes and we discuss a number of different things, focussing on how to use digital media most effectively:A bit a...
2020-05-0624 minNordic Future Makers - digital marketing, media, tech and innovationTove Chevalley - Innovation Director - Electrolux Global Hub and AdidasTove Chevalley - Innovation Director at the Electrolux Global Hub in Stockholm (Sweden) is the latest guest on the Nordic Future Makers podcast. Now recording with Zencastr for improved audio quality, Tove joined me to talk about how she approaches innovation in her current role. We also spent a little bit of time talking about Tove's previous position at Adidas and some of the other things she has been doing too.Tove and I discuss:Current role and responsibilities'Hacking the crisis' - a 4 step process that can be followed to maintain innovation and generate new...
2020-04-3023 minNordic Future Makers - digital marketing, media, tech and innovationStine Bauer Dahlberg - Trouble Inc / New York Times / Apple / SpotifyStine Bauer Dahlberg is my latest guest on the Nordic Future Makers podcast! Stine is based in New York and we connected on Skype for a fast moving conversation. Stine is co-founder of Trouble Inc which is a new apparel brand and community focused on self-expression at work. Before this she was Managing Director of Newsroom Brand Marketing at the New York Times, Brand Lead for the App Store at Apple and an early Spotify employee working on Special Projects.We covered a lot of ground in our discussion:1...
2020-04-2329 minNordic Future Makers - digital marketing, media, tech and innovationFredrik Borestrom - Head of Agency, International at LinkedIn and IAA PresidentThe Nordic Future Makers podcast features Fredrik Borestrom from LinkedIn this week. Fredrik is Swedish, but based in London. He is Head of Agency, International at LinkedIn and is also President of the International Advertising Association.As usual, the podcast is about 25 minutes long and you will hear lots of different things from the Skype chat that we had over Easter including:How marketers should think about LinkedIn strategy and the different product offerings that should be consideredTips for how to be personally more productive and successful on LinkedInA bit about publishing...
2020-04-1625 minNordic Future Makers - digital marketing, media, tech and innovationHenrik Jarl - Chief Marketing Officer at CDONHenrik Jarl, the Chief Marketing Officer from cdon.com, is my latest guest on the Nordic Future Makers podcast. CDON is the Nordic region's largest ecommerce site and Henrik and I had a great conversation about a range of topics.In this episode of the Nordic Future Makers podcast, Henrik discusses the following with me:His current role at CDON and what being a CMO of a large ecommerce site involvesA bit about Nordic ecommerce and the differences between countriesCDON awards and trends and best practices for Nordic ecommerceHow to define and...
2020-04-0826 minNordic Future Makers - digital marketing, media, tech and innovationHjortur Smarason from Space NationI recently met with Hjörtur Smarason from Space Nation (https://spacenation.org/) for the latest episode of the Nordic Future Makers podcast. Originally from Iceland, Hjörtur lives in Copenhagen now and in our 25 minute conversation we discuss the commercialisation of space and how Space Nation are preparing people for this through astronaut training and expeditions. We hear about the work that Blue Origin, Virgin Galactic and Space X are doing and then hear some of Hjörtur's views on space tourism and sport on the moon!We then go on to talk about place bra...
2020-03-2825 minNordic Future Makers - digital marketing, media, tech and innovationLasse Meldgaard from SteamRexI recently met up with an old friend, Lasse Meldgaard, to talk about his new start up called SteamRex. Lasse is based in Copenhagen and we spoke for just over 20 minutes in English and covered a wide range of topics. Lasse is a true Nordic Future Maker and I always learn things when I talk to him. In this conversation you'll hear how deep learning and algorithms can be used to create new solutions for old problems. We spoke about his new company SteamRex (https://steamrex.com/) which combines digital, maps, AI and sustainability to disrupt the traditional approach to...
2020-03-2423 minNordic Future Makers - digital marketing, media, tech and innovationThe Nordic Future Makers Podcast - TrailerThis is the trailer for the Nordic Future Makers podcast, announcing that I will be talking in English to various Nordic Future Makers from media, marketing, tech, ecommerce and start ups over coming weeks and months.The Nordic Future Makers podcast is in English, hosted by Nick Burcher and features conversations with people from Sweden, Denmark, Finland, Norway and Iceland. The Nordic region is highly advanced in digital and driven by ideas like design and sustainability. This podcast will shine a light on what's happening now and talk about what's happening next. I have some great...
2020-03-2300 min