Shows
Alpha Tales PodcastMike Lowery Part 2The immediate continuation from Episode 4. We discuss: Kofi's Choat manners What girls look for in guys "What if she had six toes?" Nick - "FIRM THAT!" AND Insecurities Don't forget to follow us Instagram: @alphatales @jonny_abbs @kofi.jord @nicholasdharvey and make sure you subscribe!2020-02-2040 min
Been There, Done That!70 - Digital Marketing and Social ProofCustomers frequently rely on on-line reviews to make their purchasing decisions, so you want to make sure that your business has a stellar reputation. This online reputation is known as "Social Proof". This presentation by Nick Choat will focus on digital marketing, specifically focusing on how to cultivate positive and turn around negative reviews. Formerly a Walt Disney Company executive, Nick is the owner of two Sport Clips Haircut franchises. He is a SCORE mentor and international best-selling author of "Online Or Flatline: The Small Business Owner's Guide to Digital Marketing". In this presentation, you’ll le...2018-11-0151 minBeen There, Done That!65 - What's It Like to Own a Franchise?Franchise ownership comes with its own benefits and challenges. In this discussion, Nick Choat, owner of a Sport Clips Haircuts franchise and a SCORE mentor, talks with Dennis Zink about how he selected this particular business and the processes of starting, marketing and running his franchise locations. He also discusses the franchise model in general, and the relationship between the franchisor and the franchisee.2018-03-2630 min
Digital Works RadioThe History of Customer Success and the Evolution of the Subscription Based Economy"The History of Customer Success and the Evolution of the Subscription Based Economy"The digital subscription economy is changing the way consumers and businesses engage. John Frankovich has been called a thought leader and early adopter of Customer Success Frameworks. He’s had a front row seat to some of the most pivotal and transformational moments in the software industry. John has held senior executive roles at Comcast NBCU and Capgemini as well as multiple startups. His background as executive leader and entrepreneur gives him a unique perspective on the evolution of the Subscription Based Economy an...2018-02-0725 min
Digital Works RadioDigital Marketing in the Franchise Industry: Part 1Digital Marketing in the Franchise IndustryDigital marketing is becoming an integral aspect of the franchise industry. Franchise models differ, however, in how they implement digital marketing.Chad Jordan has worked in the multi-unit and franchise industry for the past decade. He oversaw the launch and growth of a restaurant concept in California and introduced it internationally. He is currently the Director of Marketing for Digital Services at Sport Clips Haircuts leading initiatives across 1700+ websites, social media pages and more. Educating franchisees on the tools available to them is critical for success.Website: www...2018-02-0724 minDigital Works RadioDigital Marketing in the Franchise Industry: Part 2This is the second episode where Chad Jordan continues to provide expert advice for digital marketing in the franchising industry.In this episode Chad discusses the digital marketing best practices for all franchisees. Learn practical and effective advice on how to grow your franchise business using digital marketing technologies.Chad Jordan has worked in the multi-unit and franchise industry for the past decade. He oversaw the launch and growth of a restaurant concept in California and introduced it internationally. He is currently the Director of Marketing for Digital Services at Sport Clips Haircuts leading initiatives across 1700+...2018-02-0725 min
Digital Works RadioNavigating a Career Change into Digital AnalyticsAre you contemplating a career change? If so, that's a big decision. Careers in the software industry are in high demand, none more so than digital analytics.In this episode, you'll hear from Lucas, who's in the middle of this type of a career transition. What's worked for him? What's not worked? And what are his recommendations for those who want to follow his lead?Lucas Moss is the Director of Business Intelligence for the University of Tennessee Foundation, where he oversees the data management and analytics strategy for the Foundation. In this role, he is...2018-02-0727 min
Digital Works RadioWhat's Involved in Self-publishing a Book?There'a saying that "everyone has a book in them." I believe this to be true.The challenge is extracting the book from the person and then publishing that book. The whole process can seem daunting.This episode will provide practical advice to encourage you to take the first step as an author, and also guide you through the process of self-publishing.David Choat is a sales management professional with over 25 years of professional experience. He has held positions with highly respected companies such as Coker Tire, Lowes, Siskin Steel, and currently the largest tire...2018-02-0724 min
Digital Works RadioTools to Help You Evaluate the Digital Capability of a FranchiseAre you considering buying a franchise business? If so, you're probably aware of how involved the decision process is.One aspect of growing importance in that process is the digital capabilities provided by the franchisor. What will the franchisor allow and support, and what they will prohibit.This episode is a practical, but very experienced framework, that you can use to assist with this decision.Nick Choat is the international best-selling author of Online or Flatline, public speaker, and business consultant. His passion is helping business owners and executives respond to the growing pressure...2018-02-0725 min
Digital Works RadioTrue Confessions of a Serial EntrepreneurAre you considering entrepreneurship? Ever wonder what it's like to be an entrepreneur? This episode will help answer some of those questions and more.David Norris is a CEO, board member, investor, advisor, and 6-time entrepreneur with extensive experience across a broad set of industries.Most recently, Mr. Norris was the co-founder and CEO of MD Insider, a big-data technology healthcare company that used huge volumes of data to score physicians based on actual performance. Dubbed the “anti-yelp”, MD Insider raised over $22 million to build the most sophisticated and successful solution in the industry.Prio...2018-02-0725 min
Digital Works RadioThe Benefits of Being a Local Business with a National BandOwning a franchise is unique in local markets. While the majority of franchises are locally owned and operated, most consumers feel the franchise is owned by a faceless corporate entity. This episode dispel these misperceptions. How do you overcome the perceived but inaccurate objection of not being locally owned? What strategies should you employ to establish a local face to the business? What's the one thing that can set you apart from both franchise and non-franchise businesses?Justin Phillips is a trusted retail professional with over 25 years of experience and a proven track record in building highly engaged...2018-02-0725 min
Digital Works RadioKeys to Franchising SuccessBuying a franchise business is a big decision. Should you give up a job to start a business? Is franchising right for you? Which franchise will best meet my objectives. You'll hear the answers to these and more questions with this episode.Nick’s podcast series, Digital Works, is focused on strategic, but practical, digital insights for your business. This show is broadcast on the Digital Works Radio network and the podcast is distributed in 148 countries worldwide.Nick Choat is the international best-selling author of Online or Flatlne, public speaker, and business consultant. His passion is he...2018-01-2825 min
Digital Works RadioHow to Get Value From Your Local Chamber of CommerceChambers of Commerce have been international icons of business for over a hundred years. Some business leaders receive value from Chamber memberships and some don't. What services do the Chambers provide? What are the various ways a business leader can engage with a Chamber? What value should you expect from a Chamber membership. Learn the answer to these questions from an executive from an award wining Chamber of Commerce.Michael Gallen is the Vice President of Public Policy & Small Business at the Manatee Chamber of Commerce. The Public Policy & Small Business division has three major focus...2018-01-2125 min
Digital Works RadioLearn Software Technology From an Industry ExpertThe software industry is ever changing. New technologies and applications are created on a regular basis. Are you a software engineer that struggles to keep up with the pace of change. Do you want to add another technical skill to your resume? Are you wanting to develop skills that will help you break into the industry? This episode with a award winning author of technical books and training will help you achieve your goals.Eric Freeman is described by Head First series co-creator Kathy Sierra as “one of those rare individuals fluent in the language, practice, and culture of...2018-01-2025 min
Digital Works RadioPracticing Business AlchemyMost business leaders want to grow their business, but many times don't know how to turn ideas into profitable growth strategies. Are you interested in learning about the successes of other businesses? Are you open to mentoring? This episode will provide options to help you and your business grow. Dennis Zink is a certified mentor and Chapter Chair of Manasota SCORE leading the number one chapter in the US. He facilitates a CEO Roundtable helping business owners transform their companies to become more successful. A best-read columnist for Sarasota’s Herald-Tribune, Dennis has penned 187 consecutive business articles. His na...2018-01-1925 min
Digital Works RadioWill You Be Prepared When Disaster Strikes?Disasters take many forms, both natural and man-made Hurricanes, tornadoes, floods, and fires can impact you both personally and professionally. Having a good plan prior to the disaster happening will help you be best prepared to minimize the impact.Bruno Kapacinskas works for the Manatee County Government, in Bradenton, Florida. Bruno works in the Redevelopment and Economic Opportunity Department as a Business Resource Manager for the Economic Development Division. Bruno recently relocated to Bradenton from Dixon, Illinois. Bruno holds a Bachelor’s Degree in Organizational Management from Ashford University and a Masters in Recreation, Sports & Tourism fr...2018-01-1825 min
Digital Works RadioIT Security for Small BusinessesIT Security is often overlooked by small businesses. Why should a small business owner worry about IT security? What are the security threats a small business should worry about? What more than virus scanning does a small business owner need? You'll hear the answer to these and other questions in this episode.Kevin formed Suncoast Business Technologies (SBT) with two business partners in 2007.. SBT engagements include information technology planning, project management, helpdesk deployment and management, enterprise network design and implementation, enterprise level server deployment, and ERP implementations.. And, most importantly the topic for the interview today: IT security.2018-01-1725 min
Digital Works RadioHow to Make Your Website Work for You"How to Make Your Website Work for You" Our guest, David Grace, will talk about why your website is so important for your business. He’ll also speak about what’s involved in building your website. David will talk about how to build your website so that it works well with mobile devices like cell phones and tablets.David Grace, originally from Glasgow, Scotland, has been working with businesses to build their brand and their bottom line through their website for over 18 years. He has always had a passion for technology and along with his wife and business part...2018-01-1625 min
Digital Works RadioSmall Business Social Media ChallengesSmall Business Social Media ChallengesIf you're a small business owner, do you struggle with social media? Which social media platform should you join? Where do I find the time to manage my social media? What should I be posting? This podcast will give you insight into the answers of these and more questions.Norm Dempsey, Tech MacGyver, is a left and right brain professional. He can transition from digital analytics to Marketing where creativity is useful for websites and social media channels,. Norm has a BA in Information Systems and an MBA in Information Technology...2018-01-1525 min
Digital Works RadioDigital Works Show OpenerNick’s podcast series, Digital Works Radio, is focused on strategic, but practical, digital insights for your business. This show is broadcast on the Digital Works Radio network and the podcast is distributed in 148 countries worldwide.Nick Choat is the international best-selling author of Online or Flatline, public speaker, and business consultant. His passion is helping business owners and executives respond to the growing pressure to improve the digital aspects of their business. Nick’s work answers questions such as: How do I understand this rapid pace of digital change in order to meet the needs of my cust...2018-01-1422 min