Shows
The Marketing & AI Podcast: The MAPJason Thomson: How Mintel is Using AI to Transform Market Intelligence and Real-World UnderstandingShould we be more optimistic about our future with AI?In this inspiring episode, Jason Thomson, Senior Vice President at Mintel, explains how he is not only leading AI innovation at global market intelligence giant Mintel, but also why he believes the future for our jobs with AI is not nearly as stark as some have been predicting.2025-07-0946 minThe Marketing & AI Podcast: The MAPSandeep Seeripat: The CTO's perspective - AI, Alignment & AccountabilityHow should marketers work with their tech colleagues in the age of AI?In this episode, we speak with Sandeep Seeripat, Global Business Transformation and Technology Officer at TwiningsOvo, to explore how tech and marketing teams must work hand-in-hand to seize AI opportunities without losing control. From strategic alignment to risk mitigation, Sandeep shares how Twinings is navigating the AI revolution—and what every marketer needs to know now2025-06-2336 minThe Marketing & AI Podcast: The MAPMcKinley Hyden: Award-Winning AI Innovation with Integrity at the FTTo what extent should businesses consider the ethical implications of AI transformation?In this highly stimulating episode McKinley Hyden, Director of Data Value and Strategy at the Financial Times, shares the work she has been doing on AI transformation that led to the FT recently winning "Generative AI Initiative of the Year" at the 2025 British Data Awards.She is utterly compelling in her view that AI transformation is not just a technical challenge - but one that goes to the very heart of ethics in business.2025-06-1043 minThe Marketing & AI Podcast: The MAPBrett Engeman: AI Augmented leadership: set smarter goals and lead with insightCan AI make us better leaders?Leadership isn’t a job. It’s a privilege — because one conversation can change someone’s future. In this episode, Brett Engeman, founder of Aspirational Leaders Co., shares how he’s using AI to augment leadership — helping leaders lead with insight, set smarter goals, and build stronger teams.2025-05-2734 minThe Marketing & AI Podcast: The MAPTom Quick - Beyond Programmatic: How AI is enabling a golden age of cultural relevancy for brandsHow is AI helping advertisers radically improve on the limits of programmatic advertising?In this latest episode to look at how AI is rapidly transforming the world of media we speak to Tom Quick, CEO and founder of Entity X, about how his company is using AI to quantify cultural intelligence and enable cultural activation for brands, helping agencies and clients create more relevant, impactful campaigns.2025-05-0642 minThe Marketing & AI Podcast: The MAPJustin Ibbett - Agentic AI and the Future of Consumer InsightWhat does Agentic AI mean for the future of Consumer Insight teams?In this episode, we speak with Justin Ibbett, founder and CEO of Focaldata, the world's first AI co-worker for consumer insight. In the near term, Justin believes Agentic AI will "give researchers superpowers." But he's also clear-eyed about the long-term. Consumer Insight has traditionally been about predicting the future to spot business opportunities.......but what now does the future hold for researchers themselves?2025-04-2341 minThe Marketing & AI Podcast: The MAPErik Wikander - Creating content that stands out in the AI search eraAI is fundamentally disrupting both content marketing and SEO. By 2026, 90% of all online content is projected to be AI-generated, according to Europol. So what opportunities does this create for marketers?In this episode, we speak to Erik Wikander, co-founder and CEO of Wilgot.ai, a start-up redefining how high-quality content is created and scaled in the era of AI search. He gives his invaluable perspective on how rapidly the landscape is changing— and why most marketers are still stuck recycling, rather than amplifying, their ideas.He also unpacks why he calls AI “the ultimate unlock for the i...2025-04-0734 minThe Marketing & AI Podcast: The MAPNathan Mzumara - The future of SEO in an AI-driven search landscapeDoes AI spell the end of SEO as we know it?2024 was a landmark year for AI in search — and if Google & Alphabet CEO Sundar Pichai’s latest insights are anything to go by, 2025 will be even bigger. In this episode, we speak to Nathan Mzumara, Head of SEO at OneAdvanced Software Solutions, about how he and his peers are adapting to the rapidly evolving SEO landscape.2025-03-3137 minThe Marketing & AI Podcast: The MAPKate Ross - Don't Write Off Your Creative Agency YetWill Agentic AI Spell the Death of the Creative Agency?In this episode, we speak to Kate Ross, MD of social and content agency eight&four, about the impact AI has had on creative agencies and how her agency has responded.In a passionate and highly entertaining discussion, Kate unpicks the current reality of AI versus its initial promise, shares how eight&four has adapted, and raises some timely questions for those considering a shift to an agentic marketing model.2025-03-2049 minThe Marketing & AI Podcast: The MAPTim Sparke - Practical learnings from getting businesses AI readyIn this episode, we speak with Tim Sparke, a founder of Congregation.io, a talent practice that builds change-ready marketing teams.Tim shares insights from the AI adoption workshops he's been leading for major global brands like Coca-Cola and over 50 in-house creative teams—revealing what he’s learned about navigating AI-driven transformation in marketing and creativity.2025-03-1238 minThe Marketing & AI Podcast: The MAPImogen Wethered - AI for Start-Ups and EntrepreneursHow can AI help entrepreneurs bring their ideas to life faster and level the playing field?In this episode, we speak to Imogen Wethered, a former B2B SaaS founder and CEO who successfully exited her company and now advises and invests in startups and scale-ups. We explore how AI is reshaping entrepreneurship, making innovation more accessible, and how the landscape has evolved since she launched her first business in 2012."2025-02-2840 minThe Marketing & AI Podcast: The MAPAron Cody Boucher - Navigating the AI minefieldWhat pitfalls do businesses need to avoid when devising their AI strategy?In this episode, we hear from Aron Cody Boucher, founder of the Marketing Foundry consultancy and a seasoned fractional CMO. With senior marketing experience at OnBuy and Sea Salt, Aron shares his insights into the risks AI presents to businesses—and why these risks must be carefully managed.2025-02-2135 minThe Marketing & AI Podcast: The MAPGary Mc Donald - How are AI and Robotics changing Retail?How are AI and Robotics Reshaping Retail?In this episode, we speak with retail expert Gary McDonald from Limitless Insights, a leading retail analytics platform. He shares how AI and robotics are changing the retail industry, driving efficiency and enhancing customer experiences. But while automation is on the rise, Gary reminds us of the critical role of 'humans in the loop'—not just in decision-making but also on the shop floor.2025-02-1444 minThe Marketing & AI Podcast: The MAPAl Berry - Brand storytelling in the age of AIIn this episode, we hear from Al Berry, an award-winning brand storyteller and brand growth and innovation partner at global brand consultancy Pay Close Attention.Brand storytelling isn’t just a marketing tool—it’s a strategic imperative. Stories shape how brands present themselves to the world.The challenge for marketing professionals is to harness storytelling responsibly—using AI to enhance creativity while safeguarding the authenticity that gives stories their power. Compelling stuff.2025-02-0841 minThe Marketing & AI Podcast: The MAPHaya Barlas - Using AI to increase value to both fundraisers and charitiesIn this episode we speak to Haya Barlas, Head of Marketing at justgiving.com and hear how using AI to help fundraiser storytelling has increased Charity donations by 65% on the platform!2025-01-3134 minThe Marketing & AI Podcast: The MAPRachael Grieve - How a hackathon helped drive AI change in a global financial institution.In this episode we interview Rachael Grieve, Global Head of Learning and Development for Technology at a major global investment bank and securities firm. In a truly inspiring episode, Rachael shares how she devised and delivered a hackathon for AI that not only achieved unprecedented engagement globally at every level of the business but over 400 ideas from employees for how AI can enhance their areas and roles.If you are looking for inspiration to drive change at enterprise level and inspire and engage your workforce, this episode is a must listen!2025-01-2337 minThe Marketing & AI Podcast: The MAPHelen Ritchie - Enabling British business leaders for an AI-driven futureAre British business leaders gearing up to be AI-ready? This question is explored with our guest on this episode, Helen Ritchie. Helen is a Digital Marketing and Transformation Specialist, and as a consultant and lecturer has designed and delivered learning programmes on leading digital transformation for such esteemed institutions as the London Business School, the UN, as well as business schools and Universities in India and Singapore.Helen is a passionate advocate for the swift adoption of AI by British businesses and has successfully placed it at the heart of her digital marketing and transformation courses. But...2025-01-1636 minThe Marketing & AI Podcast: The MAPPete Robins - A vision for the future: An AI driven media ecosystemIn this episode we speak to Pete Robins, founder of Project 5 - a specialist commerce, marketplace and retail media agency. Pete shares his vision for the future of media empowered by AI, the opportunity presented by AI insights from customer data - and the advent of the new 'AI enhanced' media planner.! A truly fascinating discussion! For more information please contact Pete via his LinkedIn bio here https://www.linkedin.com/in/peterobins/ 2025-01-1037 minThe Marketing & AI Podcast: The MAPAlan Mulrooney - upskilling the next generation in AI for the workplaceIn this episode we are joined by Alan Mulrooney, an experienced advisor to businesses on training and apprenticeships. Alan tells us about the work he is doing with AI in preparing young people for the workplace and has useful practical tips for marketers of all levels seeking to develop their skills.If you'd like to get in touch with Alan following this episode his LinkedIn details are here https://www.linkedin.com/in/alan-m-6a408b252/ 2024-12-1244 minThe Marketing & AI Podcast: The MAPAndy Tarnai - AI insights from a consumer healthcare careerIn this episode we speak to Andy Tarnai. Over a highly distinguished career, Andy has held various regional and global marketing roles in consumer healthcare, leading to general management and now consulting. In a highly stimulating conversation he shares insights from his learning journey with AI and how he applies it to his experience as a classically trained marketer. Dave shares his views on the importance of a sandbox and Nick points out not if his cat Raymond has been anywhere near it....2024-12-0540 minThe Marketing & AI Podcast: The MAPOn the cusp of an AI-driven Revolution...Hal, Nick and Dave introduce who they are, why they are starting a podcast, why marketers should start thinking about AI now and what common misconceptions they've seen to date. And why a pencil case for Christmas is an excellent idea...2024-11-1221 min
The Marketing & AI Podcast: The MAPThe Marketing and AI Podcast - 'The MAP' TrailerThe launch trailer for the Marketing and AI podcast - a new podcast helping marketers navigate this new AI-driven World.2024-10-2501 min