Shows
What The Teck?Ex-Amazon Ads Executive: "Sponsored Display: The Cherry on Top" - Guide to Amazon Ads, Part 4/4Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company. In this episode… Are you struggling to keep your Amazon products in the spotlight and ahead of the competition? A strategic approach to Amazon sponsored ads can make your brand visible and increase sales. What role do sponsored display ads play in this process, and how can yo...
2024-06-2620 minWhat The Teck?Ex-Amazon Ads Executive: "What Every Amazon Seller Should Have" - Guide to Amazon Ads, Part 3/4Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company. In this episode… While sponsored products promote visibility on the first page of Amazon's search results, sponsored brands build exposure and awareness. What is the secret to profitability with sponsored brands? Sponsored brands give Amazon sellers a pervasive presence on the platform and other sites, en...
2024-06-1932 minWhat The Teck?Ex-Amazon Ads Executive: "Sponsored Products: Table Stakes" - Guide to Amazon Ads, Part 2/4Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company. In this episode… When it comes to the digital landscape, why do some products sell while others rarely receive traffic? It all comes down to visibility, especially on a vast marketplace like Amazon, where appearing on the first page is key. What's the secret to landing that co...
2024-06-1226 minWhat The Teck?Ex-Amazon Ads Executive: "Sponsored Ads Isn't Optional" - Guide to Amazon Sponsored Content Part 1/4Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company. In this episode… 90% of shoppers never venture beyond the first page of search results, so gaining immediate visibility is crucial for Amazon brands. How can you ensure your products make it onto the first page while maintaining profitability? With deep insights into Amazon's search algorithms, Ni...
2024-06-0524 minWhat The Teck?The Ultimate Guide to Amazon ProfitabilityNick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company. In this episode… With Amazon a staple in e-commerce sales, brands must prioritize profitability to achieve success on the platform. Since 90% of customers never venture beyond the first results page, this requires maintaining product visibility. How can you accelerate growth on Amazon? As margins tighten and...
2023-10-181h 29