Shows
How I Made it in MarketingCybersecurity Marketing: You don’t need to scare people to sell them security (episode #136)FUD. Fear, uncertainty, doubt.I first learned about this sales and marketing tactic – which is aimed at influencing perceptions by highlighting potential negative outcomes – early in my career when working with big tech companies.An example – nobody ever got fired for buying IBM.Then later in my career when I worked with cybersecurity companies, I saw the tactic on steroids.But I always wondered – is this really the most effective way to treat our potential customers? Is this customer-first marketing? Is there a better way?So I rejoiced when I saw an...2025-05-011h 13