Shows
Commerce Media MattersA WARC Through the Megatrends of Media and AdvertisingAlex Brownsell, Head of Content at WARC Media & Digital Commerce, enters the Commerce Media Matters booth to unpack the trends he’s observed and the industry directions he’s forecasted.From the rise of “commerce everywhere” to the ongoing frustrations around measurement and standardisation, one hot topic keeps showing up: the never-ending debate between brand and performance. Has the line finally blurred for good?As these trends play out, Alex believes that the industry still needs to solve some bigger challenges as the overarching commerce media phenomenon takes place. From budget shifts to new channels and meas...2025-07-2233 min
Commerce Media MattersThe Amplify Effect: Retail Media the David Jones WayHow does a 187-year-old department store turn heritage, customer loyalty, and in-store experiences into a futureproof retail media business?In this episode of Commerce Media Matters, Nick and Paul are joined by Melissa Polglase, Head of Category Marketing and Retail Media at David Jones Amplify, who’s helping lead that very transformation. With brick-and-mortar no longer the sole destination for consumers to engage with brands or make purchases, retailers need to adapt and build omnichannel pathways to meet customers wherever they are. Melissa shares how David Jones is doing exactly that: tapping into its...2025-06-1638 min
Commerce Media MattersMan or Machine? Advanced AI: Authentically IntelligentWe’re taking a brief detour from our regular commerce media track to tackle the topic du jour: AI.In this episode, we’re joined by John Blackburn AO—one of the leading voices in national security. As a strategic advisor to the AI CoLab Alliance in Canberra, John brings sharp insight into one of the most pressing and widely debated technologies of our time: AI.He explores the evolving relationship between humans and AI, a technology that’s rapidly transforming how we interact, communicate, and work. Rather than shying away from its complexity, he encourag...2025-05-2745 min
Commerce Media MattersThe Radio Renaissance of Commerce MediaGrant Johnstone, Chief Marketing Officer at ACE Radio, enters the Commerce Media Matters booth to reflect on nearly four decades of being on the air. Contrary to popular belief, video has not killed the radio star. In fact, Grant argues audio is stronger than ever and has proven itself to be a powerful platform in the commerce media world. He explains that the format has evolved from “spots and dots” to a sophisticated medium that can influence buyer behaviour right up to the checkout.The formidable capabilities of modern radio should not be undere...2025-05-2032 min
Commerce Media MattersState of Digital Media: Trust, Truth and What Comes NextWhat happens when consumer expectations outpace industry change? When AI grows faster than regulation can keep up? When retail media becomes commerce media… and no one can agree on the label?In this episode, we sit down with Gai Le Roy, CEO of IAB Australia and one of the most trusted voices in the industry, to make sense of it all.From the early days of pop-up ads to the complexities of data ethics, Gai’s seen it all—and she’s not afraid to call out the contradictions, confusion, and opportunities hiding in plain sight.2025-04-2234 min
Commerce Media MattersThe Retail Media Playbook: What You Need to KnowIn this episode, we’re joined by Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of the IAB Europe Retail Media Committee. With over 20 years of experience in media, e-commerce, and retail media, Jason has helped craft the industry's playbook—practically putting the final stamp of approval on its evolution.We dive into the fast-changing world of commerce media, where retail and advertising are becoming one and the same. Jason shares insights from the UK and European markets, breaking down the rise of retail media networks, the power of offsite media, and why an i...2025-03-1730 min
Commerce Media MattersThe Oracle’s Take on Commerce MediaIn this episode of Commerce Media Matters, we sit down with Matt Prohaska—Founder, CEO, and Principal at Prohaska Consulting, and a veritable oracle of data monetisation and programmatic advertising. With 32 years of experience and a portfolio featuring giants like Walmart, United Airlines, and The Gap, Matt dives headfirst into the complexities of commerce media, offering sharp insights and bold predictions. From the pitfalls of last-click attribution to the untapped potential of identity solutions, Matt dissects what’s holding the industry back and what’s driving it forward. What you'll learn from this episode:Commer...2025-02-0343 min
Commerce Media MattersCommerce Media: What’s In-Store for 2025?Ok, 2025 is here—now what?From AI-powered commerce to the meteoric rise of retail media 2.0, Nick and Paul explore the hottest trends, bold predictions, and groundbreaking innovations that are redefining how we shop, engage, and connect. 2025 is set to be a game-changing year for the industry, and this episode will challenge conventional thinking to bring fresh perspectives on what e-commerce and media could—and should—look like.In this episode, we predict that:AI Will Steal the Show: From turning search into instant action to delivering seamle...2025-01-2042 min
Commerce Media MattersCommerce Media 2024: The Good, the Bad, and the Bold.What was 2024 like in the world of Commerce Media?It’s the grand finale of 2024! Join Nick Morgan and Paul Blackburn as they dive into a special year-end wrap-up of Commerce Media Matters. Take a trip down memory lane as they revisit their favorite conversations and unpack the biggest hits, misses, and game-changing moments that defined the year. From transformative trends to standout innovations, discover how 2024 reshaped the commerce media landscape—and what it means for the future.In This Episode, We Reflect On:What is commerce medi...2024-12-1638 min
Commerce Media MattersUnder the Influence: Creators, Community, and the New Age of Social CommerceIn this episode of Commerce Media Matters, we’re joined by the brilliant Lance Eerhard, CEO of BuyersCircle—a game-changing social eCommerce platform created by former Alibaba execs to empower e-Tailers and suppliers to connect with their social communities. With 30,000 sellers, 950,000 active shoppers, and a career that’s seen him in top roles at WooliesX, Dan Murphy's, and CUB, Lance knows a thing or two about transforming online retail and tapping into the power of the creator economy..Social commerce is undeniably in its prime, and Lance dives into how creators are flipping the script on traditional affili...2024-11-1836 min
Commerce Media MattersThe Kingmaker of Content: How Stories Drive SalesIn this episode of Commerce Media Matters, hosts Nick Morgan and Paul Blackburn sit down with the one and only Nick Smith, Managing Director of Medium Rare Content Agency, to crack open the secrets behind the explosive growth of retail media.Nick’s portfolio is packed with some of Australia’s biggest brands—Coles, David Jones, Qantas, and more. But it’s not just about big names; it’s about big ideas. Nick reveals how Medium Rare has mastered the art of transforming retail objectives into irresistible content that audiences actually want to engage with. Whether it’s the wildly...2024-10-2125 min
Commerce Media MattersThe Retail Media Evolution: Innovation, Creativity, and Data UnpackedIn this electrifying episode, we chat with Joshua Lowcock, President of Media at Quad, an American marketing services company that helps brands make direct consumer connections across household, in-store and online with a range of marketing and media solutions. Joshua shares Quad's dynamic approach to putting clients first and driving business results through innovation and emerging tech, including their latest game-changer, In-store Connect.In this episode you'll hear:How Quad’s In-store Connect is revolutionizing in-store experiences by blending traditional print with digital displaysInsights on balancing creativity and AI-driven decision-making in media op...2024-09-2329 min
Commerce Media MattersCommerce Media: What the Hell Is It?In the debut episode of Commerce Media Matters, hosts Paul Blackburn and Nick Morgan unravel the transformative power of commerce media in retail. Discover how commerce media can combat fragmentation in marketing and drive both brand and transactional results through innovative content and first-party data.In this episode, you’ll discover:The concept of commerce media and its role in the retail industry.Key differences between commerce media, retail media, and shoppable content.The rise of retail media networks and how content brings together different networks.How shoppable media enables seamless transactions directly from ads and co...2024-08-2731 min
Commerce Media MattersCommerce Media Matters TrailerWelcome to Commerce Media Matters – an all-new original show where Nick Morgan (CEO at Vudoo) and Paul Blackburn (Director of Commercial Data & eCommerce) take you on an insider’s journey through the dynamic world of commerce media, sharing the latest trends, perspectives, and insights to help you create marketing content and media that truly matters!About the hosts: Nick Morgan: Nick is an entrepreneur with over 20 years of experience in digital marketing and eCommerce. He founded Vudoo in 2018, a platform that enables in-stream content commerce across articles, videos, and images. Nick's work transforms every ad i...2024-08-1902 min
MediaweekSXSW Special - Paul Blackburn and Nick MorganIn the final episode of the Heavy Hitters SXSW series before the event starts, Trent talks to News Corp's Paul Blackburn and Vudoo's Nick Morgan about some of the stand out parts of the conference.See omnystudio.com/listener for privacy information.2023-10-1233 min