Shows
Marketing Made Easy for HR ConsultantsSuccess Squad or Fastlane Formula? The Decision That Could Change Your HR Consultancy ForeverImagine turning on your laptop on a Monday morning to find new client enquiries waiting — and knowing exactly what to do to win the right ones at the right price.That’s the kind of business we’ve been talking about all week during the Clients on Demand: HR Edition event — and in this episode, I’m going to help you choose the path that will take you there.Now if you’ve been at the event, you’ve already heard me talk about the Success Squad and the Fastlane Formula.
2025-08-1314 minMarketing Made Easy for HR ConsultantsYou Went Self-Employed for Freedom — So Why Does It Feel Like You’re Trapped?If you're an HR Consultant who feels stuck on the content treadmill, chasing "leads" you met at networking events, or you're second-guessing your pricing...Know that you’re not doing anything wrong.You’ve just been sold a business model that looks sensible — but is actually built on guesswork, free advice, and hoping the right person finds you at the right time.This episode breaks down those issues and shows you exactly why it feels so hard — and what to do instead.I also share what’s happening in my upcoming 3-day live...
2025-07-3010 minMarketing Made Easy for HR ConsultantsYour Phone Is Poisoning Your Mind. Here’s the Antidote.If you’ve ever reached the end of the day and thought, “What did I even do today?” — this episode is for you.Because whether you realise it or not, your phone is stealing your time, your focus, and your confidence.And if you don't get intentional about it, your business (and your wellbeing) will suffer.In this short, no-fluff episode, I’ll unpack:📱 The shocking stats behind how much time we actually waste on our phones. 🧠 Why overuse leads to procrastination, low concentration, and poor self-esteem. 🍩 A simple analogy to help you...
2025-07-2707 minMarketing Made Easy for HR ConsultantsWhat to Say on Camera to Win More Clients and Leads for Your HR ConsultancyMost HR Consultants know they should be using video…But when it comes time to hit record, the same question always crops up:“What the hell am I even meant to say?”If that’s you — stuck staring at the camera, second-guessing yourself, and unsure where to start — then this episode is for you, my friend.You’ll discover:The 8 types of videos every HR Consultant can (and should) record to win leads and clientsA simple structure that makes your videos clear, persuasive, and easy to film — even...
2025-07-2330 minMarketing Made Easy for HR ConsultantsThe Circle of Life: How to be Happier in Your Life in Under 30 MinutesIf you’ve ever felt a bit off… like things should be fine, but you're just not thrilled with how life feels — this episode is for you.Because today, I’m introducing a simple but powerful tool: the Circle of Life.It shows you exactly where things feel strong, where they’re wobbling, and why fixing just your business isn’t enough if other areas of your life are being neglected.Whether it’s your health, your relationships, your finances or your fun — every part of your life is connected.And when one segment...
2025-07-2008 minMarketing Made Easy for HR ConsultantsVideo Setup Made Simple: Film Confidently Without Fancy TechIf you've ever thought about using video to market your HR consultancy… but felt like the tech might let you down then this episode is for you.Because today, I’m breaking down exactly what you do and don't need to look and sound confident on camera.No expensive equipment. No fancy editing. No Hollywood lighting.Just simple, clear advice to help you finally start showing up in video — and attracting the leads and clients your consultancy deserves.Here’s what we cover:Why your camera quality isn’t the reason peo...
2025-07-1619 minMarketing Made Easy for HR ConsultantsIntroducing The Sunday Sessions: What to Expect and Why You Should Tune InIn this first Sunday Session, I’m sharing what these new weekly mini-episodes are all about, how they’ll help, and why mindset isn’t a luxury for HR consultants… it’s a necessity.You’ll discover:🎯 What to expect from these short, weekly episodes 🧠 Why mindset and beliefs shape every result you get in businessBecause you’re not just here to run a business.You’re also here to become the best you you can be.Want My Help to Build Your £70K+ HR Consultancy?
2025-07-1303 minMarketing Made Easy for HR Consultants6 Lies About Video Content That Stop Brilliant HR Consultants Posting (And How to Get Past Them)If you’ve ever said, “I know I should do video, but…” — this episode is for you.Because today, I’m breaking down the 6 most common fears that stop brilliant HR consultants like you from ever pressing record.And if you want to be seen as the expert, stop relying on referrals, and finally build trust at scale — then video isn’t optional.It’s essential. Because as we discussed in last week’s episode, video content is the fastest way to build visibility, trust, and leads.The good news...
2025-07-0923 minMarketing Made Easy for HR ConsultantsWhat 82% of Buyers NEED But Most HR Consultants Don't OfferIf you’re an HR Consultant who’s tired of being the “best kept secret”, sick of churning out content that no one sees, and wondering how to finally stand out from the crowd…This episode is for you.Because I’m kicking off a 4-part series on the most underused marketing tool in your toolkit: video.In this episode, you’ll discover:📹 Why video builds trust quicker than any LinkedIn post, email, or blog ever will. 🎯 How to shortcut the sales process just by showing your face. 🧠 The Cambridge University mindset shift that’ll cure your p...
2025-07-0228 minMarketing Made Easy for HR ConsultantsReddit? For HR Leads? You’re Joking… Right?If you're an HR Consultant who’s fed up with LinkedIn’s algorithm, bored of networking events, and wondering where the actual clients are hiding…This episode might be for you.Because I sat down with Daniel Kirk, founder of ReadyRead and Reddit growth expert, to unpack how HR Consultants can use Reddit to:💬 Find people actively asking HR questions. 📈 Get their name seen by thousands — without spending a penny on ads. 🎯 Generate inbound leads without sounding salesy.In this conversation, you’ll hear:Why Reddit might be the biggest SEO hac...
2025-06-2527 minMarketing Made Easy for HR ConsultantsHow to Use Motivational Maps to Win Better Clients and Keep Them LongerIf you're an HR Consultant who wants to offer something more strategic than policies, more valuable than a one-off training — and more profitable than firefighting...This episode is for you.I sat down with Steve Jones, expert in employee motivation and long-time collaborator with government taskforces, to unpack how HR Consultants can use Motivational Maps to:Win long-term clientsReduce grievances, disciplinaries, and quiet quittingAnd deliver measurable business results that set them apart from the crowdWe’re not talking theory here. We’re talking commercial advantage.In this c...
2025-06-1826 minMarketing Made Easy for HR Consultants10 Things You Should Know About Me According to ChatGPTI’ve spent more time talking to ChatGPT over the last year than I have with most people in my life.Not even joking.It’s helped me write emails, sales pages, podcasts, launches, lead gen systems — you name it. So for this week's podcast episode I thought I’d flip things around and ask:“What do you think people should know about me?”And what it came back with… was fascinating.So in this episode, I’m doing something a little different...
2025-06-1133 minMarketing Made Easy for HR ConsultantsThe Simple Way to Get Leads for Your HR Consultancy for £2.50I recently ran a poll on LinkedIn about running adverts — and the results were fascinating.The overwhelming takeaway? Most HR Consultants either aren’t running ads at all, or they have tried them… but ended up disappointed with the results.And honestly? I get it. Ads can feel risky — especially if you’re worried about wasting money, getting it wrong, or ending up with zero leads.But here’s the truth:Ads are one of the best tools an HR Consultant can use to generate...
2025-06-0431 minMarketing Made Easy for HR ConsultantsBehind the Scenes: Unfiltered Q&A with HR Consultants Like YouEarlier this month, I decided to hold a free live Q&A for HR Consultants to get answers to any questions they felt like asking. I created the event and publicised it widely, but only two amazing HR Consultants, Susan and Marie, showed up! Not to worry – their questions were gold.In this candid conversation, we dive deep into the challenges of scaling an HR consultancy and share actionable strategies to overcome them.We discussed:How to build a £70K+ HR Consultancy and what's really stopping you from getti...
2025-05-281h 06Marketing Made Easy for HR ConsultantsHow to Stand Out from the Crowd: The Signature Offer Secret for HR ConsultantsYou think you need to sell HR. But that's a complete misunderstanding.And that one simple, but common misunderstanding is silently wrecking your marketing, crushing your sales, and making you feel like you're shouting into the void on LinkedIn.So in this episode of Marketing Made Easy for HR Consultants, I’m pulling back the curtain on the biggest marketing mistake I see every solo HR consultant making.So if you've ever said things like: ❌ “I help SMEs with all their HR needs” ❌ “We do everything from contracts to culture”...
2025-05-2121 minMarketing Made Easy for HR ConsultantsHow to Get 5 Leads per Week for Your HR Consultancy in Under an Hour a DayAs an HR Consultant, you know lead generation is essential, but you might not be sure where to start.You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even trying some direct or lumpy mail.You’ve managed to land a few clients here and there, but if you’re honest with yourself, those clients mostly came from luck or referrals.And despite your efforts, you haven’t quite built the consistent pipeline of leads your business really needs.It’s frustrating because, as an expert HR Consultant...
2025-05-1420 minMarketing Made Easy for HR Consultants5 Leads a Week or Your Money BackIf you've ever found yourself saying..."I just wish I had more leads.""I swear I thought this self-employment lark would be easier."Or, "I know I need more leads. I just don't know how to get them."Then this bonus episode is you, my friend.Because you're about to discover how you can get 5 leads a week - or your money back.Sound good?Then click play and then visit this page to apply for your spot. Want My Help to...
2025-05-1204 minMarketing Made Easy for HR ConsultantsHow to Price Your HR Services with Confidence (and Get Paid What You’re Worth)Ever wondered what to charge for your HR services… without scaring the client off?You don’t want to undercharge and resent the work.But you don’t want to overcharge and lose the sale either.So you second-guess yourself.You tweak the number.You stall sending the proposal — just in case it’s “too much.”Sound familiar?Well, this episode of Marketing Made Easy for HR Consultants is going to help you price your HR services with confidence — and still keep prospects warm and interested.
2025-05-0724 minMarketing Made Easy for HR ConsultantsBNI: Brilliant Lead Gen or a Hard Sell in Disguise?If you've been a self-employed HR Consultant for longer than 5 minutes, then the chances are you've been invited to join BNI.Maybe you tried it out. Maybe you didn’t.But either way, you’ve probably heard one of two things…“It’s a silver bullet for business success – all my clients come from BNI.”Or, “It’s a cliquey cult with fake referrals where you’re forced to build everyone else’s business instead of your own. Avoid it like the plague."So which is it?Well, in this epis...
2025-04-3052 minMarketing Made Easy for HR ConsultantsThe Missing Link Between My Book and Your ResultsMost HR Consultants read business books with the best intentions.But then life happens.The plan feels overwhelming.And when they don't get immediate results… they quietly stop.Which isn't ideal.Especially if you've bought the book because you want a better business.So if you’ve bought a copy of The Complete Guide to Building a £70K HR Consultancy (or thought about it), and your business hasn’t changed yet, this episode is for you.You’ll discover:✅ Why reading the book isn’t...
2025-04-2330 minMarketing Made Easy for HR ConsultantsEscape the Invisible Expert Trap and Build Your £70K HR ConsultancyMost self-employed HR consultants are brilliant at what they do…Amazing HR knowledge, passionate about helping businesses have the best people possible, and always staying on top of their employment law knowledge.But they're invisible to the people who actually have the power (and budget) to hire them.And that means they're waking up at night and wondering where the next client is coming from... lurching from feast to famine... and frequently wondering if they should go back to the 9-5.They’ve unknowingly fallen into what I call the Invisible Expe...
2025-04-1624 minMarketing Made Easy for HR ConsultantsHow to Get Leads and Clients on LinkedIn TODAYMost HR Consultants have a fundamental misunderstanding of what LinkedIn is and how to best use the platform.Meaning, they're wasting their time firing posts and DMs into the void.So if getting little-to-no engagement, few leads, and even fewer clients has been your experience... Then this is the episode for you, my friend.You’ll discover:A simple 4 step strategy for getting leads and clients from LinkedIn TODAY.The top 5 mistakes HR Consultants repeatedly make on LinkedIn which destroys their credibility and wastes their time.Why you...
2025-04-0913 minMarketing Made Easy for HR ConsultantsThe Myth You Probably Believe Which is Killing Your BusinessThere’s a huge myth in the HR Consultancy world that catches EVERYONE out.What’s the myth? “SMEs are a target audience.”Wanna know why this myth is destroying your business? And what to do instead so you can…Leave your peers and competitors in the dust…Get an abundance of leads and clients queuing up to work with you…And finally make marketing your HR Consultancy easy?Then click here and listen to this special episode.‘Cos it could be the moment everything...
2025-04-0607 minMarketing Made Easy for HR ConsultantsREVEALED: The Truth About NetworkingYou’re repeatedly told that networking is the BEST method for getting clients as a HR consultant.So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing.And then you go and experience an awkward AF afternoon.Small talk with strangers… everyone trying to sell their own stuff or get free advice… and then a few potential leads which turn into casual chats but nothing more.You think this is the exception rather than the rule, so y...
2025-04-0218 minMarketing Made Easy for HR ConsultantsThe 3-Step Lead Gen Formula That Brings in Clients - Even If You Hate MarketingMost HR consultants overcomplicate their marketing.They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers.Posting on LinkedIn… Networking… Even trying out a bit of lumpy mail here and there - all without any kind of plan.But that’s like throwing random ingredients into a mixing bowl and expecting to create a cake.Effectively, tactics without strategy don’t work.So, stop hoping for the best, and listen to this week’s podcast to get the recipe for lead gen and client grabb...
2025-03-2622 minMarketing Made Easy for HR ConsultantsBehind the Scenes of HR Unboxed with Natalie EllisThis week's episode is a discussion with Natalie Ellis of Rebox HR where you'll discover:How HR Unboxed Started – Natalie Ellis shares how her podcast was created by accident and why authenticity is key to its success.Why HR Consultants Should Listen to HR Unboxed – The podcast offers real, unfiltered HR stories, insights into tribunal cases, and workplace confessions that HR professionals can learn from.The Growth & Impact of HR Unboxed – With 35,000+ downloads and organic reach, the podcast has grown without PR agencies or ads—just engaging, real conversations.The Business Benefits...
2025-03-1938 minMarketing Made Easy for HR ConsultantsWhy Your Proposal Was Ghosted and What to Do About It: A HR Consultant’s GuideEver Been Left in Proposal Purgatory?Your "perfect fit" client who was THRILLED about working together suddenly vanishes into thin air.No replies. No feedback. Nothing but deafening silence.Meanwhile, you're left checking your inbox every 5 minutes, second-guessing everything from your pricing to your professional worth.In this week's episode, I'm ending the ghosting nightmare once and for all.You’ll discover:The insanely clever question that gets a reply 95% of the time - even if it’s just to tell you, “no”.What to say to take control...
2025-03-1222 minMarketing Made Easy for HR ConsultantsThe Surprising Way Charging for Consultation Calls Gets You More Clients (Not Less)This week's episode is all about making sure you don’t waste time talking with people who will never become clients—no matter how interested they claim to be.You’ll discover:Why charging for consultation calls is a no-brainer move that every HR Consultant should do.How to ask for a paid consultation call without losing the lead.When you should ask to be paid for consultation calls (HINT - You shouldn’t ask every time you speak to a potential client).Why your corporate experience works against you as a self-employed HR Consultant.What to do if...
2025-03-0515 minMarketing Made Easy for HR ConsultantsClient-Getting Solutions: A Live Coaching Call with HR Consultant Hannah WebbThis week's episode is a behind the scenes coaching call with my client, Hannah Webb where you'll discover:Why charging for consultation calls is a no-brainer - and every HR Consultant should do it. (Find out how at the 8 minute mark)How to build a pipeline of leads and clients and avoid the dreaded feast or famine - FOREVER. Grow your list of leads with this simple LinkedIn tactic (...adds 5+ qualified prospects to your pipeline every week!)The single best strategy for getting people onto your mailing list. HINT: This i...
2025-02-2627 minMarketing Made Easy for HR ConsultantsWhy Retreats Make HR Consultants Indispensable to Their ClientsOn this week's episode we discuss why retreats could be the secret ingredient to making you stand out as a HR Consultant.🔊 Listen now to discover:✅ How you can build stronger relationships with your clients – without spending all your time on calls.💡 Why retreats lead to faster business growth (and how they can make you stand out to your clients).🚀 The secret ingredient that turns an average retreat into an unforgettable experience.🌍 How to create a high-impact retreat that YOUR clients would actually pay to join.💰 Why retreats can become your most pr...
2025-02-1925 minMarketing Made Easy for HR ConsultantsHow to Make Sure Your Proposals Don’t Get GhostedOn this week's episode we discuss how to transform your client interactions BEFORE you get on the phone with them...So tune in and discover...🎯 How to stop wasting hours on calls with people who were never going to become clients in the first place.⏳ A simple strategy that helps you filter out time-wasters before you even pick up the phone.🚦 How top experts protect their time—and why you should be doing the same in your HR consultancy.💡 The tiny shift that makes...
2025-02-1230 minMarketing Made Easy for HR ConsultantsThe Complete Guide to Monetising Facebook Groups with Zoe McKeownIn this episode, I'm joined by Zoe McKeown to discuss Facebook groups and how to get the most out of them... so you aren't posting and hoping without any ROI.So tune in and discover:🎯 The simple shift that turns a dead Facebook group into a thriving community bursting with potential clients.💡 Why most HR consultants waste time posting about their expertise—and what to do instead to attract real leads.🚀 The secret to making sales inside your Facebook group—without feeling pushy, awkward, or salesy.
2025-02-0540 minMarketing Made Easy for HR Consultants9 Things Every HR Consultant Needs to Earn £70K or MoreIn this episode you'll hear about the 9 essential elements that every HR Consultant needs if they want to build a business that earns £70K or more.Specifically, you’ll discover:The #1 mistake HR consultants make in their marketing – and how to fix it.Your secret weapon for standing out in a crowded market – and how it can make clients come pre-sold.How to turn your LinkedIn profile and website into 24/7 sales machines.The simple strategy that builds trust, solves problems, and brings clients directly to your inbox.Why mos...
2025-01-2931 minMarketing Made Easy for HR Consultants"The Golden Thread": June Hogan’s Blueprint for HR Consultancy SuccessIn this episode, I'm joined by June Hogan from Wildwood Coaching to discuss her HR business journey - and how she went from struggling and overwhelmed to a market-leading HR Consultancy.So, if you're struggling with leads, clients, sales, and profits then this is an episode you don't want to miss!Tune in and discover:🎯 The Mindset Shift That Transformed June Hogan’s Career – How she turned redundancy into a thriving HR consultancy.🌟 How to Overcome the Fear of Niching – Why focusing on one area could unlock massive opportunitie...
2025-01-2228 minMarketing Made Easy for HR ConsultantsFunnels - The Simple Marketing Solution You Can Use to Destroy Feast or FamineIn this episode, I'm joined by Anna Barefield to discuss funnels and why you should have one for your business.So tune in and discover:🎯 How Funnels Can Simplify Your Lead Gen Process – Learn how to turn strangers into raving fans without endless networking or LinkedIn posts.💌 The Secret to Building an Email List That Works for You – Why your email list is your most valuable business asset (and how to start one today).🛠️ Step-by-Step Funnel Building Tips – From landing pages to follow-up emails, discover how to set up a simple, effective...
2025-01-1532 minMarketing Made Easy for HR ConsultantsHow to Set and Achieve EVERY Goal You Have for 2025Ready to make 2025 your most successful year yet? Good, because in this episode, you'll discover:Proven steps to set goals that stick – and the key actions to ensure you actually achieve them.The #1 reason people fail to achieve their goals – and a simple way to overcome it.Why goal setting is essential for achieving anything worthwhile in life – and how to do it effectively.A powerful ChatGPT prompt to help you create a personalised, foolproof goal-achievement plan that works even when life gets in the way.The differe...
2025-01-0827 minMarketing Made Easy for HR ConsultantsHappy New Year! Let's Smash 2025!A brief podcast to thank you for listening along, to thank you for working with me, and to thank you for all your support.I also share a brief insight into the upcoming episodes - so make sure to check that out if you want to hear more about what to expect! Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and c...
2025-01-0104 minMarketing Made Easy for HR ConsultantsHappy Christmas!A brief festive message from me to you! Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need. 2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
2024-12-2503 minMarketing Made Easy for HR ConsultantsFrom Invisible to Everywhere: How Smart HR Consultants Repurpose Their Content💡 Struggling to market your HR consultancy without burning out?This week on the podcast, I’m joined by the brilliant Shelly Terry to talk about something every HR consultant needs to know: How to repurpose your long-form content effectively. 🎙️✨Here’s what you’ll discover:👉 How to do more marketing with less effort.👉 Why long-form content is your secret weapon to standing out.👉 Five creative ways to repurpose content for every learning style.👉 How to stop fee...
2024-12-1834 minMarketing Made Easy for HR ConsultantsAlcohol-Free Living: Tips and Tricks to Help You Quit or Reduce Your IntakeIn this episode, we dive deep into alcohol and why you might want to give it up.Tune in and discover:How to handle nights out and the tricky questions that come when you say, “I’m not drinking.”The truth behind the industry’s claims about alcohol – and why they’re not as accurate as you think.Is giving up alcohol really that hard? It might be easier than you think, depending on a few key factors…Why taking a month off alcohol could be the game-changer you need – and how to approach it.
2024-12-1127 minMarketing Made Easy for HR ConsultantsAlcohol: How It Can Destroy Your Productivity, Your Potential, and Your LifeThis episode is all about alcohol and the damage it's doing to you, your business and your life.So tune in and discover:How even the smallest amount of alcohol disrupts your ability to be the best version of yourself.What alcohol costs you - and it isn't just the cash in your pocket.Alcohol is relatively safe, right? WRONG. It actually kills more people than EVERY OTHER DRUG ON THE PLANET COMBINED.Why you should give up alcohol - or at the very least, consider reducing your intake.The 3 simple...
2024-12-0431 minMarketing Made Easy for HR ConsultantsHRBSS Black Friday Bonanza: Double the Value, Half the PriceWanna build your business for half price? Then check out this mini bonus podcast.And then join the fun here. Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need. 2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
2024-11-2907 minMarketing Made Easy for HR ConsultantsThe HR Consultant’s Complete Guide to Using ChatGPT to Get More Clients With Less WorkWe’ve all been there—staring at a blank screen, willing the words to appear. You know you need to put out content to attract clients, but no matter how much time you spend, the words just won’t flow.So you procrastinate. You second-guess yourself. And before you know it, another week has passed without a single LinkedIn post, email, or blog.But what if you could get high-quality content written in minutes—without the frustration?Enter ChatGPT.In this episode you'll discover:How ChatGPT can create every piece of...
2024-11-2729 minMarketing Made Easy for HR ConsultantsPR Powerhouse: Using the Media to Win Awards and Dominate Your HR NicheIn this episode I'm joined by Sara McCracken to discuss using PR strategically in your marketing and why it can be so important for your business.So tune in and discover:Why strategically using PR in your marketing can be SUPER helpful when it comes to getting leads and clients.What awards to try and win - and which to avoid (You shouldn't try and win any and every award!).Where PR is useful for you - and where it isn't.How to use PR to extract every last benefit possible to...
2024-11-2027 minMarketing Made Easy for HR ConsultantsAuthenticity: The Secret Ingredient to Marketing SuccessIn this episode I'm joined by Libby Langley to discuss being authentic in your marketing and why it's so important.So tune in and discover:Why being authentic in your marketing is ESSENTIAL to your success in marketing (even if you don't know what it is).What authenticity in marketing is - and what it looks like.Where you can do your best marketing (and it doesn't have to be social media if you don't want it to be).How Libby would react if someone sent her a cucumber in the post.
2024-11-1330 minMarketing Made Easy for HR ConsultantsWhat to Expect When You Join the HR Business Success Squad: An Onboarding JourneyThis episode is specifically for those who want to know what to expect when they join The HR Business Success Squad.So tune in and discover:The exact steps you'll take when you join The HR Business Success Squad.What videos and walkthroughs you'll get access to to help you grow a powerful HR Consultancy.Where The HRCCCCS and The HR Business Success Squad differ.Why Lead Gen is the most important activity you can undertake when it comes to growing a HR Consultancy. The 3 key pieces of marketing infrastructure you need t...
2024-11-0648 minMarketing Made Easy for HR Consultants20 Reasons Why You Should Join The HR Business Success SquadOn the fence about joining The HR Business Success Squad? 🤔 Then check out today's podcast. 🎧You'll discover: 👇How "The HR Business Success Squad" will make your professional and personal life 10x better. 🚀What you can do with your 1:1 coaching call if you want to. 📞The secret to building a successful HR Consultancy. 🤫Why you should join The HR Business Success Squad before your competition does. 🏆The one simple reason why this membership is better than all the others combined. 💪When the special offer introductory offer ends. ⏰The one simple thing you need to do if you want to join the fun (Hint...
2024-10-3039 minMarketing Made Easy for HR ConsultantsThe HR Business Success Squad Is Live: Grow Your HR Consultancy on Your TermsI've been teasing it for a few days now, but here's the big news: The HR Business Success Squad is Live and ready to join.Wanna know more about it? Well, you're in luck!Tune into this bonus podcast to discover:The full lowdown on what you get inside this exclusive membership.How long you're tied into a contract if you join (HINT - There's no minimum term!)When the special offer to join the membership you'd be crazy to miss out on runs out.How we're going...
2024-10-2711 minMarketing Made Easy for HR ConsultantsBeing a Self-Employed HR Consultant: The Harsh TruthThis podcast is all about the harsh reality of being a self-employed HR Consultant and how to overcome the difficulties you'll no doubt have encountered, or will encounter.Here's what you'll discover:The Truth About Being Self-Employed – Why running your own business isn’t all freedom and fun like people think it is.Surviving the Feast or Famine Cycle – The simple solution to ensuring your income doesn't going up and down like a rollercoaster.Imposter Syndrome Exposed – Learn how to crush the voice in your head that says, “You’re not good eno...
2024-10-2341 minMarketing Made Easy for HR ConsultantsBehind the Scenes: Andrea Derbyshire's Tell-All Take on Working with MeThis week's podcast is a little bit different than normal.Instead of a discussion about marketing, sales or personal development you're gonna hear from Andrea who I've been working with for the past 8 weeks.We talk about...What it was like to work with me for 8 weeks.The most surprising part of working with me.What could've gone better.What went well.How we met.Her expectations vs. what was actually delivered.Whether she'd recommend you work with me.So tune in to this episode...
2024-10-1620 minMarketing Made Easy for HR ConsultantsThe Ultimate HR Consultant's Membership: Behind the Scenes of the HRCCCCSIn this episode you'll discover more about how my membership programme works - and why you should join it.What level of support to expect (Hint - it's a lot).Why I only work with 8 HR Consultants in each cohort.What's covered in the programme and how.The missing ingredient from most programmes that takes centre-stage in this programme.Why I say I can help you earn £70K or more - and what your end of the bargain is.And much, much more.So tune in today and if you want t...
2024-10-0926 minMarketing Made Easy for HR ConsultantsHow to Build a £70K HR Consultancy in Under an Hour a DayIn this episode you'll discover more about my big promise - how to earn £70K as a HR Consultant:How to become the go-to consultant for high-paying clients.The secret to creating irresistible marketing messages that grab attention and generate leads.What the best lead generation method to tap into is — that doesn't waste time or money.Why learning to sell is essential (and easier than you think) when it comes to growing your business.4 Post-sales strategies that turn satisfied clients into long-term advocates and referral sources.And much, much more.So...
2024-10-0245 minMarketing Made Easy for HR ConsultantsGet More Leads and Clients for Your HR Consultancy in Just 3 DaysIn this episode you'll discover why you should come along to my upcoming FREE 3 day workshop in October including how to:Unlock proven strategies: Discover actionable techniques that successful HR consultants use to attract leads and convert them into high-paying clients.Avoid common pitfalls: Learn the critical mistakes that many consultants make in their marketing and sales processes—and how you can sidestep them.Transform your messaging: Find out how to create messages that resonate with your target audience, making them eager to engage with your services.Master the follow-up: Gain insights into effective fo...
2024-09-2519 minMarketing Made Easy for HR ConsultantsHow to Use Lumpy Mail to Get Clients and Leads for Your HR Consultancy.Ever received something unexpected and “lumpy" in the post? Something you know isn’t just a letter… but you have no idea what it is… Or who it’s from?Exciting isn’t it? Kinda like Christmas or your Birthday.And that excitement gets you to open the package with glee and anticipation.Well, that’s the beauty of lumpy mail: An underused-but-compelling lead gen strategy that could be just the ticket to helping you grab all the clients and leads you need for your HR consultancy.If that soun...
2024-09-1827 minMarketing Made Easy for HR ConsultantsGrow Your HR Consultancy AND Build Your CommunityThe HRi have their annual conference on September 27th and this episode is dedicated to celebrate that and to try and persuade you to come along!As such, I'm joined by Mary Asante, CEO of HRi and Charlotte Allfrey, Operations Director to discuss the event and what you'll get out of it if you join in the fun.We'll be talking about...The 6 Speakers and what each Speaker will talk about.The overall theme of the conference and why it's so important to you as a HR Consultant.The award ceremony...
2024-09-1134 minMarketing Made Easy for HR Consultants9 Marketing Truths That Will Make or Break Your HR ConsultancyHR Consultants often go self-employed because of a love for what they do, coupled with a desire to forge their own path.Which is admirable, amazing, and I love seeing people take this bold step.But here’s the thing: Being an expert HR consultant doesn’t guarantee you’ll get all the leads and clients you need to earn the money you want.In fact, going self-employed turns into a prison for many HR Consultants.The constant feast-famine cycle of clients… knowing you need to network more often but dreadi...
2024-09-0428 minMarketing Made Easy for HR Consultants5 Simple Questions to Help You Identify the Right Niche for Your HR ConsultancyIf you’ve heard me bang on about how you need a niche if you want to hit £70K or more, but you have no idea where to start… Then this episode is the one for you, my friend.And if for some reason, you haven’t heard me bang on about needing a niche, and you’re here just because you’re curious what a niche is and why you should have one… Then this episode is the one for you, my friend.So strap yourself in, because in this week's release, you’ll discover:5...
2024-08-2824 minMarketing Made Easy for HR ConsultantsBehind the Scenes: A Real Life Coaching Call with Independent HR Consultant Ruth Barker MagowanThis week's podcast is something a little bit different to normal.Rather than listening to me drone on about an element of marketing, sales, copywriting or personal development... you're gonna get access to footage of a real-life consultation call with one of my clients, Ruth Barker Magowan.So tune in to discover what Ruth struggles with... how I help her... the advice I offer... and a whole lot more... Including:Why worrying about LinkedIn engagement is pointless - and what to do instead.What "Permission-Based Marketing is, and how to...
2024-08-2138 minMarketing Made Easy for HR ConsultantsThe Ultimate HR Consultant Website Checklist: Get More Leads & Clients in Under 2 MinutesYour website is your second most valuable business asset. Done right, it can bring in leads and clients on autopilot - even while you’re busy elsewhere.But most HR consultants' websites fail at this. They’re bland, boring, and sometimes even plain ugly.That’s because they’re missing up to 16 critical elements that turn casual visitors into paying clients.And if your website isn’t consistently generating leads and clients, the chances are you’re making one (or more) of these mistakes. So if you want more leads and clients via y...
2024-08-1426 minMarketing Made Easy for HR ConsultantsThe Missing Piece to Your Success: A Free and Exclusive CommunityUnlock the Secrets to Marketing Success by Joining a Community of HR Consultants Just Like You!Feeling stuck in your marketing efforts? Wondering how to attract more clients, generate leads, and boost your sales as an HR consultant?If so, this podcast could be for you. Here’s a sneak peek:🚀 Discover a supportive community of HR consultants who understand your struggles and are committed to helping you succeed.🎯 Learn how to implement proven marketing and sales tactics with the guidance of experts.💡 Access exclusive resources designed to elevate your business and personal gr...
2024-08-1007 minMarketing Made Easy for HR ConsultantsDressing for Success With Lisa Gillbe: A Guide for HR ConsultantsIn this episode, we're joined by Style Guru, Lisa Gillbe and she's on hand to share all sorts of style tips for HR Consultants. So make sure to tune in and discover:👉 Why what you wear is as important as what you say.👉 The 3 things to consider BEFORE going shopping for a new wardrobe.👉 Where to find your perfect style if you've no idea where to start.👉 How to command respect from peers, friends and family like Angela Raynor.👉 And, the simple but effective way to leave your Uni...
2024-08-0731 minMarketing Made Easy for HR ConsultantsUnlocking the Secrets to Running Your Own Successful Webinar: Insights From My First ExperienceLast week I ran my first ever webinar so I wanted to share a quick episode with you to share my thoughts, feelings, and reflections on it.Additionally, here's what you'll discover:The most important thing to consider before deciding to host your own webinar.Whether hosting is a good idea for you as a HR Consultant and whether it'll generate leads, clients, sales and profits.The 3 things I'd tweak before hosting my next webinar.How to get half the job of creating a webinar done for you before you even start...
2024-07-3121 minMarketing Made Easy for HR Consultants5 Reasons HR Consultants Fail at Marketing – And How to Succeed InsteadHR Consultants typically go self-employed because:They love HR.They want more flexibility in their life.They want to be their own boss.They DON’T go self-employed so they can become an expert marketer.But when one goes self-employed, one needs to do their own marketing.And the lack of knowledge in this arena means most HR Consultants struggle to get the leads and clients they need to build a £70K HR Consultancy. Instead, they build a prison for themselves of feast or famine.Knowing that this is a cr...
2024-07-2429 minMarketing Made Easy for HR ConsultantsWrite. Sell. Repeat: 12 Proven Writing Techniques That Generate Instant EnquiriesDoes any of this sound familiar?Paralysed by “Blank screen syndrome,” knowing you need to write that website page to make sales, but not even knowing how to begin…Posting on LinkedIn (because that’s what you’re supposed to do,) but getting crickets for the umpteenth time in a row.Spending hours creating a proposal doc for a potential perfect-fit client, only to be ghosted… Again.If so, then it sounds like your writing needs a complete overhaul.And that’s where this week’s podcast episode comes into play. You'll discover:👉 Why good copy...
2024-07-1722 minMarketing Made Easy for HR ConsultantsFree Resource Reveals How to Generate More Leads in Under 2 MinutesOne thing I hear repeatedly from HR Consultants is their struggle with lead generation.And that’s completely understandable.After all, no HR Consultant went into self-employment so they could work in marketing.But unfortunately, all business owners have to do their own marketing.And that includes HR Consultants.See, without marketing, there’s no sales - and without sales, there’s no business.It’s that simple really.But marketing isn’t that simple, unfortunately.There’s loads to think about…Posting on...
2024-07-1303 minMarketing Made Easy for HR ConsultantsSteal These 5 Killer Lead Gen Secrets from Europe’s Biggest Marketing EventIn this episode you'll discover:👉 Why you need to identify your Big Domino so you can 10x the success of your HR Consultancy.👉 The 5 major insights I got from Europe's biggest marketing conference which you can discover for free and use to increase your clientbase.👉 What the Brad Pitt experience is and how you can use it as your sole marketing strategy to get clients for your HR Consultancy.👉 Why your HR Consultancy needs a Signature Offer - and why your clients need you to have one too.👉 How to make it EASY for people to w...
2024-07-1022 minMarketing Made Easy for HR Consultants5 Essential Tips to Sell Your Services (With $200 Million Selling Copywriter, Mike Samuels)In the latest of a series of interviews with experts we're joined by Mike Samuels who'll be sharing 5 essential copywriting tips for HR Consultants to help them get more sales of their services.Mike is a copywriting expert and has sold over $200 million dollars' worth of stuff over the course of his career, so you're in for a treat if you tune in.You'll discover...The most important step in marketing yourself as a HR Consultant (you'll have heard this one before, no doubt).What to do once you get...
2024-07-0332 minMarketing Made Easy for HR ConsultantsResolving Conflict for a More Productive Workforce - an Exclusive Conversation With Mediation Expert, Emma JenkingsIf you've been in an organisation and seen discontent between 2 or more people (and let's be honest, who hasn't?) but not been entirely sure on how to resolve the situation... then this podcast is for you.We hear from mediation expert consultant, Emma Jenkings on...How to spot the grumbling of discontent BEFORE that grievance hit your desk.The key steps to take in ANY mediation situation - so you can handle any and every complaint that comes your way (or at least know what you're looking for if you're considering hiring an external resource)
2024-06-2637 minMarketing Made Easy for HR ConsultantsLessons From Over a Decade as a Successful, Independent, Self-Employed HR Consultant: A Conversation With Ruth GeorgeToday's episode is a conversation with Ruth George and you'll discover...👉 Why Ruth setup her HR Consultancy in the days when it was still a rather unusual endeavour.👉 How CIPD membership has helped her develop a solid client base.👉 What to do when the inevitable feast or famine kicks in.👉 Why having the right network is key to your success.👉 Where your website can be an important part of the customer journey.In case you didn't know, Ruth is a Chartered Member of the CIPD with over 25 years' experience in senior HR manag...
2024-06-1939 minMarketing Made Easy for HR ConsultantsDiscover the Simple Solution to Getting an Abundance of High-Paying, Perfect-Fit Clients at Fees You're Currently Too Scared to Say out Loud - Before Anyone Else (Limited Space)Building a 6-figure HR Consultancy is easy, right?Well, that might be what you repeatedly get told, but the reality is very different - as I'm sure you know.But it is possible with the right help - and the right help.And the announcement in this podcast episode might just be the answer you're looking for.So click here, absorb the information...And find out why the HR Consultants' Complete Client Control Solution just MIGHT be the perfect solution for you.But act fast...
2024-06-1504 minMarketing Made Easy for HR Consultants3 Banging Lead Gen Strategies You Can Implement Into Your Business TODAY to Get Clients THIS WeekIn this episode you'll discover:👉 The single cheapest way of generating leads that everyone does badly - but you can do much better by following the steps laid out in this episode.👉 The 3 simple lead gen strategies you can implement TODAY and get clients this week.👉 What to do when crafting any lead gen strategy to ensure you get an ROI.👉 Why the first step of EVERY lead gen strategy is actually more important than WHAT your actual strategy is.👉 Where you can find an abundance of perfect-fit leads to contact for your business today f...
2024-06-1225 minMarketing Made Easy for HR ConsultantsDiscover the TOTAL Solution to Your HR Consultancy Woes - Before Anyone ElseIf you're a HR Consultant who wants more leads, clients, sales and profits... Then listen to this 2-minute clip.It might well make your day!Because there's a solution on offer that will blow your mind, exceed your expectations, and help drive your HR Consultancy business all the way to successville.Whatsmore, there's no commitment, no investment required, and it only takes 2 minutes.EDIT: This programme is now live and if you want to register your interest then click here.Get My...
2024-06-0801 minMarketing Made Easy for HR ConsultantsThe Simple Reason Why You Shouldn't Publicly Share Your PricesPricing is a confusing topic for HR Consultants. Especially when they first go self-employed.Deciding what to charge… whether to share their prices publicly or not… and how to even talk about money with leads and clients in the first place.It’s all a far cry from their days in the corporate world.But when you go self-employed, you need to make sure you don’t just charge your worth, you actually get paid your worth, too.That’s not always easy.So in this episode we delve into prici...
2024-06-0522 minMarketing Made Easy for HR Consultants5 CRAZY Reasons Why You Aren’t Charging Enough for Your HR ServicesPricing can be a confusing topic when you first go self-employed.Deciding what to charge… whether people will pay your fees or not… and whether you’re actually worth what you want to charge…Pricing is a minefield that nobody prepares you for when you go self-employed.But just like for EVERY OTHER business out there, pricing is important.Charge too little, and you may feel resentful of the client.Charge too much, and you won’t get the work.So, where’s the middle ground?Well, that...
2024-05-2924 minMarketing Made Easy for HR Consultants12 Weird Reasons You Don't Get the Leads, Clients and Sales You Deserve as an Expert HR ConsultantIn this episode you'll discover:👉 How to get way more enquiries and sales with just one TINY change to your marketing activities.👉 The one essential thing you need to do BEFORE trying to get any sales whatsoever.👉 What "game" to play when launching your services to ensure you get more sales than ever before.👉 The simple phrase you can use to make it a no-brainer for people to want to work with you.👉 You know customer testimonials are key for sales, right? - But do you know how to share them. You...
2024-05-2223 minMarketing Made Easy for HR Consultants7 Simple Productivity Hacks to Get More Done as a Busy HR ConsultantIn this podcast episode you'll discover:👉 How to get more done in 25 minutes than most people do in an hour.👉 The SEVEN simple productivity hacks you can incorporate into your daily activities.👉 What nootropics are, why you should take them, and the specific brand I use to 2x my productivity.👉 Where to find a helping hand to successfully incorporate the Pomodoro Technique into your daily activities.👉 Why mindfulness and meditation could be the missing ingredient for you to have positive mental health.👉 It's OK to use your phone just before...
2024-05-1524 minMarketing Made Easy for HR ConsultantsSteal This Powerful Cold Call Script (No Awkward Silences or Hang-Ups. Just Clients)Cold calling gets a bad rep. And I get it, no-one enjoys getting calls out of the blue.Especially in today’s day and age when everyone just texts.Worse still, cold calling probably makes you feel a touch awkward… your mum warned you not to talk to strangers so cold calling goes against your nature… and you completely panic at the very idea of calling someone.But here’s the thing:Cold calling gets leads and clients much faster than any method of lead gen out there.You speak to...
2024-05-0821 minMarketing Made Easy for HR Consultants3 Books Every HR Consultant Should Read if They Want a £70K HR ConsultancyI recently shared that I'm an avid reader and that provoked a lot of questions from people... They all mainly had one theme though... What do you recommend I readAnd rather than go back to each person individually, I figured it'd be easier, and better, to share a quick podcast with you all.So here it is, the 3 books I recommend you read to be the best You that you can be.Enjoy! Want My Help to Build Your £70K+ HR Consultancy? ...
2024-05-0407 minMarketing Made Easy for HR ConsultantsThe 3 Biggest Marketing Mistakes Most HR Consultants Make on a DAILY Basis (and How to Avoid Them)In this podcast episode you'll discover:👉 How to avoid the 3 most common mistakes that HR Consultants make REPEATEDLY when marketing themselves.👉 The ONE simple thing you can do to be more consistent with your marketing efforts.👉 What to do with your social media channels that you only update sporadically.👉 The most important thing you can do BEFORE starting marketing.👉 Why you should also consider WIIFM when creating any content for your audience.👉 It's OK to only sporadically do your marketing, right? WRONG and for a very simple reason that McDona...
2024-05-0118 minMarketing Made Easy for HR Consultants3 Proven Ways to Get HR Clients - For the Short, Medium and Long TermIn this podcast episode you'll discover:👉 How to generate leads for your HR Consultancy you can take to a sales call THIS WEEK.👉 The one simple thing you can do to get 50% of the people you speak to onto the next stage of your marketing strategy.👉 What the best social media is for HR Consultants AND how to use it in under half an hour a day to consistently generate leads.👉 The most important thing you can do when connecting with someone to foster a great relationship from the start of your interac...
2024-04-2421 minMarketing Made Easy for HR ConsultantsA Simple Morning Routine to Win the Day - and Your Life (Try This 30-Day Challenge and Watch Your Life Change)This episode is an introduction to The Miracle Morning... a morning routine that can set you up for success for the day - and for your life too.In this podcast episode you'll discover:👉 How to seize control of your day in under an hour.👉 The one simple thing you can do to stop negative thoughts dominating your mind and jeopardising your journey to success.👉 What the life SAVERS are and how to implement them into your life.👉 The most important thing you can do to keep yourself and your loved ones a...
2024-04-1729 minMarketing Made Easy for HR ConsultantsThe Complete Guide to Unlocking the Power of Email Marketing for HR Consultants - Part 2This episode is a continuation about leveraging email marketing to get quality leads desperate to work with you.You'll discover:How to monetise your list so you can tap into the widely-reported email marketing ROI of $40 for every $1 invested.The one simple thing you should do BEFORE sending out any emails.The most important piece of email marketing - and how to ensure you never fail at it.What to write about to your audience so they see you as someone they want to work with.The options you have with your...
2024-04-1026 minMarketing Made Easy for HR ConsultantsThe Complete Guide to Unlocking the Power of Email Marketing for HR Consultants - Part 1This episode is all about leveraging email marketing to get quality leads desperate to work with you.You'll discover:Why email marketing is essential for HR Consultants.The 3 steps you need to take to get your email marketing setup. What you miss out on when you don't use email marketing (HINT - there's a lot!)Where and when to share your email sign up forms to ensure you get the most sign ups possible.PLUS, how to get all this - and more - in under an hour.
2024-04-0328 minMarketing Made Easy for HR ConsultantsBonus Episode - The 6 Surprising Reasons Why I Live as a Digital NomadI repeatedly get asked why I live as a digital nomad, so I wanted to record this quick episode to share the Push and Pull factors at work that made me give up my life (temporarily at least) in the UK, and venture out to South America.Enjoy - and any question feel free to reach out to me on LinkedIn. Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy –...
2024-03-2904 minMarketing Made Easy for HR ConsultantsSay It Like a Pro: Assertive Communication Strategies to Win Clients as an HR ConsultantThis episode is all about Assertive Communication for HR Consultants - the secret sauce of ensuring your needs are met.You'll discover:What assertive communication is - and what it isn't.Why assertive communication can be an essential piece of your marketing toolbox.How to be assertive - without coming across like a b*tchThe 1 simple tip you can follow from the seminal book, "7 Habits of Highly Effective Individuals" to ensure your assertive communication always starts the right way.The benefits of assertive communication - and the...
2024-03-2721 minMarketing Made Easy for HR ConsultantsHow to Network Like a Pro (and Turn Conversations into Clients)This episode is about how to Network so you make the most of your time there if you ever attend any of the events.You'll discover:The 3 main types of networking - and the advantages and disadvantages of each approach.Why networking can be one of the most effective ways of generating leads and clients for your business - without being a pushy salesman.How to craft the PERFECT elevator pitch that captures, keeps and converts attention in less than 1 minute.The 1 simple tip you can follow from the seminal book, "How to...
2024-03-2026 minMarketing Made Easy for HR ConsultantsPR for HR Consultants: Get All the Clients Without Spending a PennyThis episode is all about leveraging PR opportunities to get quality leads desperate to work with you.You'll discover:Why a PR strategy can be the most effective marketing strategy you ever consider.Use the amazing "policeman" bias to ensure your word is taken as gospel.How to get repeated press coverage with a single tweet per day.The 3 simple things you need to do when you get covered in the media to ensure you maximise the situation to its full potential.Press Releases are the only way to get covered in...
2024-03-1323 minMarketing Made Easy for HR ConsultantsBonus Episode - Life as a Digital NomadIn today's brief show I wanted to share a little bit of my life as a digital nomad.I'm keeping things simple though and share 3 things I don't like and 3 things I really do like.Life as a digital nomad isn't drinking cocktails whilst lounging in a hammock... but nor have I had to put up with the British winter... Swings and roundabouts, I guess.So, listen in for 3 things that are great and 3 things you might be surprised by. Want My Help to Build...
2024-03-1008 minMarketing Made Easy for HR ConsultantsLead Magnets: The Most Effective Way of Destroying The Feast or Famine CycleThis episode is all about creating your Lead Magnet so you can build a pipeline of perfect-fit clients and destroy feast or famine once and for all.You'll discover:How to decide on a lead magnet that's right for you - and your target audience.Why creating a lead magnet is one of the most important things you can do for your business' marketing activities.What you NEED to consider before EVEN considering deciding what lead magnet to create.The 1 simple thing you need to know about your target market that'll help you...
2024-03-0630 minMarketing Made Easy for HR ConsultantsWhy Choosing a Niche Is The First Step to Getting a £70K HR ConsultancyThis episode is all about defining a target market and why that's an essential step in your marketing puzzle.You'll discover:How to decide on a target market that's right for you.Why defining a target market is the most important thing you can do for your business.What you should consider before deciding on a target market.The 1 simple thing you need to know once you've defined your target market that'll help you sell your services - or not.You need to niche to get any sales, right? WRONG. In fact...
2024-02-2821 minMarketing Made Easy for HR ConsultantsWebsite Essentials for HR Consultants: An Essential Piece of Your BusinessThis episode is all about websites and why it's an essential piece of your marketing collateral for lead generation. You'll discover:How to set up your homepage in minutes so visitors don't click off never to return again.Why sharing the testimonials the "wrong" way could be damaging your credibility.What you should write on your About page to make sure your website visitors understand who you are in a way that leaves them wanting more.The 5 things you need to consider if you're thinking of getting a new website.You need a...
2024-02-2125 minMarketing Made Easy for HR ConsultantsCracking the Code of Lead Generation: Cold Calling for HR ConsultantsThis episode is all about Cold Calling and why you should be using it to generate leads for your HR Consultancy. You'll discover:How to have a successful cold call every time you pick up the phone - yes, every time you call.Why cold calling is actually the best method of lead generation available to you.What you should aim for with every cold call - and it isn't to get a sale.The 3 things you should do when someone tells you they don't want what you're offering.The quickest and e...
2024-02-1618 minMarketing Made Easy for HR ConsultantsBonus Episode - How to support the showA short, bonus episode on how to support the show if that's something you want to do.1. Leave a positive review of the show on www.podchaser.com 2. Recommend the show to friends and peers.3. Hit that subscribe button.BONUS: Invest in the book at www.theinfluentialconsultant.co.uk Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client y...
2024-02-1403 minMarketing Made Easy for HR ConsultantsBonus Episode - What to Expect in the Coming WeeksBuckle Up, It's Gonna Be Hot (and Informative!)In this short, bonus episode you'll discover what to expect in the upcoming podcasts so you know what to listen out for and why you need to tune in. Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need. 2️⃣ Apply to Join The Fastlane Formula – so w...
2024-02-1303 minMarketing Made Easy for HR ConsultantsBonus Episode - Special thanks and shout outsA short, bonus episode for me to share my thanks with those who've helped me on my way to where I am today. Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need. 2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.
2024-02-1204 minMarketing Made Easy for HR ConsultantsWhy you should listen and who I amThe Marketing Made Easy for HR Consultants podcast is a show that exists to help independent HR Consultants get control of their business, so they decide who they work with and how much they charge them.Each episode is released weekly and shares insightful and actionable tips and strategies to help you grow your business.Whether your aim is to finally get that solid base of clients and leads so you can work fewer hours whilst confidently charging more money... Or you want to grow an agency so you have HR Consultants wo...
2024-01-2802 min
School Leader SoundbitesCopywriting with Nick PoninskiWelcome to Nick Poninski, Monsieur of Nick Poninski Copywriter.Nick will be talking about Copywriting. So excited to speak about this topic.You can learn more about Nick at: www.nickponinski.com and follow him on LinkedIn: https://www.linkedin.com/.../nick-poninski-copywriter...Instagram: https://www.instagram.com/nick_poninski_copywriter/
2023-02-2617 min
If You MarketNurture Campaign Copy That Doesn't Suck, with Nick PoninskiHow do you feel about the copy in your email campaigns?This week on the If You Market podcast we talk with Nick Poninski about how to write emails for nurture campaigns. Nick gives advice on different techniques he has found to be particularly successful for ongoing cold email campaigns and loads of tips. Nick Poninski is a Copywriting Expert for Course Creators and Author of the book, “Stop Struggling: Sell Your Course This Week, How To Write The Words To Get Your Course Sold In A Week”. He is also the Creator of the course...
2023-01-3152 min