Shows
The Optimize Podcast with Jay Abraham & Nick SonnenbergDan Murphy: Recruiting & Bidding NightmaresDan Murphy, President of MAG Insulation, is running one of Michigan’s top-performing commercial and residential insulation companies. But with explosive growth and a tight labor market, he’s feeling the squeeze — not in leads or bids, but in trained field technicians to get the work done. That’s where Nick Sonnenberg and Jay Abraham step in. From rethinking recruiting strategy to optimizing bidding, this episode dives deep into what it takes to unlock operational leverage in the construction industry.In this episode, we help Dan:Develop a creative, full-time recruitment strategy to secure field technicians and fuel...2025-04-0358 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergChad Hackmann: Streamlining Complex ProcessesAlair Homes are looking to be the pre-eminent leader in construction, but they need Nick and Jay to help streamline complex construction processes and transform their marketing.Chad Hackmann, the Regional Manager of Alair Homes in the Arlington area, is well on his way to becoming the preeminent leader in home renovations. However, operating in such a complex industry, where no two jobs look the same, poses several challenges. That's where Nick Sonnenberg and Jay Abraham come in; from creating an unbeatable marketing pipeline to implementing AI to streamline various processes, Chad leaves the...2025-01-0247 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergAdam Bensman: Fixing a Corrupt and Fraudulent IndustryAdam Bensman, the “Roof Strategist” created the Roofing and Solar Reform Alliance to tackle the deep corruption and fraudulent practices he discovered when he first joined the roofing industry. The RSRA is a membership-based alliance that brings together hundreds of roofers who pledge to fight corruption and bring a new level of service to the industry. However, Adam needs help expanding this alliance and is looking to Nick and Jay for help. From expanding the membership base to tackling the often time-consuming customer service aspect of the alliance, a lot is about to be optimized in this latest episode of T...2024-12-191h 00
The Optimize Podcast with Jay Abraham & Nick SonnenbergPro Commercial: Converting Consultations Into ConstructionsMatt Eller is the founder of Pro Commercial, a leading building consulting and construction company specializing in restoration projects for buildings damaged by fire, floods, and even tornadoes. What sets Matt's company apart is its dual role in both consulting and construction. However, Matt faces a challenge: converting consultations into construction projects, as insurance companies often make the final decisions. That’s where Nick and Jay come in, from strategies to become the top choice for insurance companies to leveraging AI for cost estimates, Matt leaves this conversation with a wealth of ideas to enhance Pro Commercial's business model....2024-08-0140 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergNext Door & Window Company: Opening the Door to More ReferralsJustin Bartley is the President of Next Door & Window Company, based in Chicago. It’s an age-old business model, installing and fixing windows and doors, and whilst Justin and his team have found success, they are sure there’s more they could be doing to increase leads and expand their business into multiple locations. That’s where Nick and Jay come in, from strategies to implement multiple referral systems that cost nothing to creating partnerships with other home improvement companies, Justin leaves this conversation with a bucket load of ideas that are sure to generate more leads and open the do...2024-04-1844 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergSasha Tripp: Turning Real Estate Success into a Coaching BusinessSasha Tripp is the owner of Story House Real Estate, a thriving company in Charlottesville. Despite its success, Sasha worries about the future for real estate agents. To address this, she aims to build a coaching business to share her knowledge on becoming successful in Real Estate. However, she faces two challenges: making her company operate without her day-to-day involvement and designing a unique coaching program that enhances rather than hinders her current business. This is where Nick and Jay step in to assist.In this episode, we help Sasha:Create a coaching business to sell...2024-03-2554 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergVentura Air Services: Helping a Private Jet Company Turn on the AfterburnersNik Tarascio is the CEO of Ventura Air Services, a private jet charter company that brings a new model to the industry. His business model enables jet owners to lease their aircraft, earning income for each flying hour, while being relieved of maintenance, pilot, and fixed cost burdens. Nik’s company currently generates ~$50 million in revenue per year, however, Nik is ready to scale even further and needs to find a way to get more aircraft into his company, and that’s where Nick and Jay come in. In this episode, we help Nik:Create a databa...2023-12-2158 min
Win the Day166. 11 Tips to Win the Day (Highlights from the Year so Far) 🧨“Be tolerant with others and strict with yourself.” — Marcus Aurelius
What a year it's been! In 2023, we've had some of the world’s leading medical experts, composers, entrepreneurs, authors, and special forces operators.
This episode is a recap of the most impactful moments from the podcast in the second half of the year. (If you missed the recap from the first half of the year, check out Episode 142 or click here.)
A BIG thank you for your help and generosity in spreading the word. The show now has 40M+ views and is growing quickly...2023-12-1224 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergThe Pines Resort: Becoming Yosemite's Mainstay Vacation DestinationMark Choe is the President and Co-Owner of The Pines Resort, known as the only lakefront resort in the Yosemite area. With over 110 cabins & suites, a market, 2 restaurants and 185 employees, the resort is bustling during the summer months, but the off-season is a problem for Mark. That’s where Jay and Nick come in to help. They help Mark with everything from creating a marketing plan to attract companies, conferences and return visitors during the winter, to using influencer marketing and a membership package to encourage long-term growth.In this episode, we help Mark:...2023-12-071h 01
How to Scale a BusinessHow Justin Breen's Visionary Mindset Shapes SuccessWe dive into the world of Justin Breen, a Wall Street Journal best-selling author and a coach with a unique approach to entrepreneurship. Justin shares his journey from being a sports editor to establishing a global community of visionaries, emphasizing the power of action, connectivity, and gratitude. His remarkable perspective on balancing family life with entrepreneurial ambition provides valuable lessons for aspiring business leaders. He is a big inspiration for those looking to redefine their approach to business and life.Chapters:00:00:00 - Welcoming a Visionary: The Start of a Transformative Conversation00:01:26 - Decoding the Visionary Mind...2023-12-0521 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergBrEpic: Connecting Visionaries to Serve HumanityJustin Breen and Mark Fujiwara are on a mission to connect visionaries via a mastermind to serve humanity. This mastermind is called BrEpic and they charge people $10,000 a year to be a part of it. Their mastermind has helped create significant change in multiple industries, including the study and support of mental health initiatives. Justin and Mark aren’t worried about the growth of their mastermind, they’re worried about the quality of growth. That’s where Nick and Jay come in to help. In this episode, we help Justin and Mark:...2023-11-2338 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergNortheast Private Client Group: Managing Wealth in the BillionsThis company helps over 4000 entrepreneurs manage their wealth, and not just manage it, but turn it into generational wealth. Mark B. Murphy’s company, Northeast Private Client Group, stands apart from conventional financial management firms, as they tackle an extensive array of challenges that their clients encounter, going as far as orchestrating escapes from Taliban rule to safeguard their clients’ well-being. In this episode, Nick and Jay join forces with Mark, sharing their collective wisdom and strategies that have fueled their own professional success. Together, they explore innovative approaches to amplify Mark's operations, enhance efficiency, and secure the company's futu...2023-11-091h 21
The Optimize Podcast with Jay Abraham & Nick SonnenbergBIOptimizers/Nootopia: $30MM to $100MM in 2 YearsHow does a supplement company sell their products at a 400% higher price than their competitors, and still do $30MM/year? BIOptimizers & Nootopia’s CEO, Matt Gallant has the answer to that question, but he doesn’t have the answer to the problems he’s bringing to Jay and Nick today. In this episode, Jay and Nick help Matt hone his marketing, optimize his teams productivity and set his companies up with systems to not only reduce costs but to allow Matt to focus on the strategy to achieve $100MM in the next 2 years. In this ep...2023-10-261h 00Win the Day159. Are You Saving or Investing Your Time? ⏳"Stop spending your time; start investing your time." — Al Duncan
Welcome to Win the Day Wednesday!
With every second of energy you expend, you should be considering the investment you're making and what return you want to receive.
For example, if you invest your time at the gym or with a fitness trainer, you'll receive a return of health, energy, and strength. If you invest your money with a financial adviser, you'll receive a return of wealth, prosperity, and freedom.
Good investments, over the long-term, provide exponential reward.
In to...2023-10-2507 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergBooXkeeping: Franchising an Unsaturated MarketIs it possible to apply the franchise model to any industry? Max Emma is testing this idea by expanding his bookkeeping company, BooXkeeping Corp., into a franchise. However, persuading investors to join this new franchise venture, which lacks a proven history, is the challenge. That's where Nick and Jay step in, helping Max seize the opportunity in the untapped bookkeeping sector and emerge as a leader in the field.In this episode, we help Max:Minimize risk for new clients and improve franchisee adoption.Persuade potential clients to collaborate, even...2023-10-121h 00
The Optimize Podcast with Jay Abraham & Nick SonnenbergThe Litvak Team: Creating a Referral Generating Machine for Real EstateSelling over $1 Billion in real estate and handing over 11,000 keys to new homeowners is no easy feat, but imagine the possibilities if this company's marketing strategy had not been what the Founder candidly refers to as "spray and pray." In the hot-seat is Eugene Litvak, the founder of The Litvak Team. In this episode, Jay and Nick will assist Eugene in crafting a referral-generating system and streamlining his marketing efforts. The goal? To boost lead conversion, allowing Eugene to dedicate more time to establishing The Litvak Team as New York's leading real estate experts.In this episode...2023-09-2848 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergKS2 Technologies: This Cloud Computing Management Company Needs Help Finding LeadsEric Kuefler is the President and COO of KS2 Technologies, a company that focuses on integrating and managing cloud computing technology for organizations with over $500 million in revenue. Being over 20 years old, KS2 has stood the test of time, but finding new organizations to sell their service to is necessary to alleviate their current churn rate. That's where Nick and Jay come in, with advice on how to create a systematized referral program and develop an introductory product to generate more sales. In this episode, we help Eric:Set up a...2023-08-1052 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergPeople First Logistics: Breaking Through the Growth CeilingSidney Tarver is the founder of People First Logistics, a trucking company that specializes in delivering Amazon packages. Whilst the company has been a success, Sidney finds he has reached the ceiling for potential growth and needs ideas on how to become more efficient and increase profits. Nick and Jay are here to help! Join in the conversation as they show Sidney how his company that’s currently limited by Amazon could actually become an attractive acquisition for Amazon.In this episode, we help Sidney:Set up automations to ensure st...2023-07-2741 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergOCULA: Helping a High-End Optometrist Transform an Antiquated IndustryDanielle Winstone is the Founder of OCULA, a New Zealand based optometrist chain that provides a bespoke high-end approach to a traditional industry. OCULA has had success in delivering a style-first approach to an industry in desperate need of a refresh, and with this success Danielle is quickly opening up multiple locations across the country. But with a future exit in mind, Danielle needs help optimizing her marketing, her business management and ensuring OCULA stands out from the competition. That’s where Nick and Jay come in.In this episode, we help Danielle:...2023-07-1359 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergPost Purchase PRO: How to Get Acquired for a 12x MultipleShawn Hart is the Co-Founder of Post Purchase PRO, a company that optimizes the customer base of Amazon sellers through follow-up sequences. Shawn’s had success in selling his companies in the past and he’s looking to sell Post Purchase PRO for at least 12x EBITDA. To do that he needs to overcome many issues, such as how to support all of the customers they’re attracting. That's where Nick and Jay come in.In this episode, we help Shawn:Integrate software and AI into the company to create a more...2023-06-291h 01
The Optimize Podcast with Jay Abraham & Nick SonnenbergFellow: Helping a SaaS Meeting Company Reclaim GrowthAydin Mirzaee is the CEO and Co-Founder of Fellow.app, a digital agenda tool that helps make meetings effective and efficient for everyone. He's currently grappling with how to grow his business and effectively educate his customers and prospects on the full benefits of his tool—of which there are many! Join Nick and Jay as they discuss various strategies for Aydin to test new product plans, identify Fellow's ideal customer avatar, and create new growth at low costs.In this episode, we help Aydin:Reclaim profits by implementing tests to...2023-06-151h 20
The Optimize Podcast with Jay Abraham & Nick SonnenbergMIT45: A $70M+ Kratom Company Needs Help Becoming MainstreamRyan Niddel is the CEO of MIT45, a prominent brand in the Kratom industry. Kratom is an energy-boosting plant that is exploding in popularity, but faces regulatory and legality hurdles that are making it difficult for sellers like MIT45 to grow. Ryan's goal is for his products to achieve mainstream success and make their way into major retail chains like Whole Foods, but first he needs to address the many challenges that are holding him and his business back. That's where Nick and Jay come in.In this episode, we help Ryan:2023-05-181h 05
The Optimize Podcast with Jay Abraham & Nick SonnenbergPropFuel: Finding Higher Yield Customers for Next Level GrowthOur hot seat this week: After successfully selling his previous company Peach New Media, Dave Will co-founded PropFuel, a first-of-its-kind conversational engagement platform that aims to increase client engagement inside large organizations. While PropFuel has achieved early success in scaling up, Dave is facing challenges in identifying competitors, targeting clients, and developing a plan to turn PropFuel’s early growth into rocket fuel.In this episode, we help Dave:Explore potential partnerships to scale PropFuelRevamp his pricing model to attract new customers and boost revenueCreate a marketing strategy to promote Pr...2023-05-041h 00
The Optimize Podcast with Jay Abraham & Nick SonnenbergDual Temp: Optimizing Communication to Capture Millions in Lost RevenueOur hot seat this week: Bradley Noel, President of Dual Temp Company, a prominent HVAC business that handles system design and installation, faces critical communication challenges that are resulting in millions of dollars in lost revenue. Join Nick and Jay as they discuss strategies to enhance communication at Dual Temp, recoup lost profits, boost team efficiency, and drive future profitability.In this episode, we help Bradley:Implement software to improve communication among his team and save millions of dollars.Optimize his workforce amidst inflation and high interest ratesConvey Dual Temp's unique value so...2023-04-2058 min
American Dreams RadioLeveraging Your Business OperationsNick Sonnenberg is the founder and CEO of Leverage, a business efficiency consultant, Inc. columnist and author of the upcoming book, Come Up For Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work. As a serial entrepreneur with a passion for productivity and a background in data science, Nick’s mission is to create companies that disrupt the way people work by leveraging the power of remote teams, digital tools, and powerful automations.
His primary focus is to help teams operate more efficiently through his CPR® Business Efficiency Framework, a proven system for leaders, managers, and tea...2023-04-1122 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergActivation Products: A Viral Supplement Company Needs Help Boosting Customer RetentionWhen Ian Clark faced several life-threatening health issues, he set out to find a solution. Through his search, he discovered natural supplements that transformed his life, inspiring him to create Activation Products. His company offers the same life-changing supplements that Ian personally benefited from, and it has experienced tremendous success. Now, Ian comes to Nick and Jay looking for the solutions that will take him and his company to the next level.In this episode, we help Ian:Develop a strategy to increase customer retention and loyalty.Utilize various media...2023-04-0654 min
The Optimize Podcast with Jay Abraham & Nick SonnenbergHeartWorks: A Revolutionary Medical Startup Needs Help FundraisingEver think about building a sales team for your fundraising endeavors?Our hot seat this week:Tim Nelson is a physician scientist and the founder of Heartworks, a clinical stage nonprofit that is developing technology to cure congenital heart disease. He has received FDA permission to launch the world's first autologous heart tissue transplant but his time is limited, key members of the team are irreplaceable and he’s trying to find a way to tap into the philanthropic opportunities in corporate America.In th...2023-03-231h 12
The Optimize Podcast with Jay Abraham & Nick SonnenbergListen to The Optimize Podcast TrailerListen to the trailer and make sure to follow the show to get notified for our first episodes dropping March 23rd.If you'd like to get in the hot seat, just head to theoptimizepodcast.com and apply today.2023-03-1802 min
Paul Higgins Podcast450 – How To Stop Drowning In Work with Nick SonnenbergEpisode OverviewAre you drowning in work? Are you at the same time helping your clients to solve the same problem? In my interview with Nick, we go through his three-step framework - CPR - a way of improving team efficiencies. The framework is the cornerstone behind his latest book;Come up for AirHow teams leverage systems and tools to stop drowning in work. He explains what each stands for;C = Communicate. Having both email and another internal tool.P = Plan...2023-02-1632 min
From Start-Up to Grown-Up#34: Nick Sonnenberg, Founder and CEO of Leverage — Bootstrapping your business; risk and how to build confidence; how to make your business more efficient, and how to come up for airNick Sonnenberg is the Founder and CEO of Leverage, a business efficiency consultant, Inc. columnist, and author of the book, Come Up For Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work. As a serial entrepreneur with a passion for productivity and a background in data science, Nick’s mission is to create companies that disrupt the way people work by leveraging the power of remote teams, digital tools, and automation.His primary focus is to help teams operate more efficiently through his CPR® Business Efficiency Framework, a proven system for leaders, managers, and...2023-01-2457 min
The Ultimate Entrepreneur245 - Nick Sonnenberg Empowered LeadershipIn this episode, Nick Sonnenberg, the co-founder and CEO of Leverage, interviews Jay by putting him through a “design thinking session” at a recent Bullseye event. Interested in the Mastery Program for Generating Referrals from Jay? Call Rob at 888-997-7778 or follow this link: https://www.abraham.com/referral-mastery/Jay will share the data that shows how people are making buying decisions right now, and he’ll use that data and pull from his experience to build strategies for growth that goes beyond exponential. He’ll reveal what nobody thinks about in business, what it means to...2020-07-101h 02The Ultimate Entrepreneur235 - Lockdown Lessons, What to Do When Your Business Has Been Moved to Everyones Home - Nick SonnenbergNick Sonnenberg, the co-founder of Leverage and the founder and CEO of Efficient Frontier Solutions, Inc., knows the power of remote work. Nick is at the frontlines of what I call “Crazy Capitalism” - where everything is changing at a rapid pace due to technology and the pandemic outbreak. In this talk, Nick will share how to leverage, optimize, and maximize the unique opportunities that are coming to light in this unprecedented time in history. In this episode, Nick will reveal why its a great time to hire and reestablish roles and responsibilities within your company. He’ll also e...2020-05-0845 minThe Ultimate Entrepreneur229 - An Approach to the COVID-19 Economic Crisis with Jay Abraham and Linda Kreitzman - A Nick Sonnenberg Leverage Podcast InterviewI was recently interviewed by Nick Sonnenberg, the co-founder of Leverage and the founder and CEO of Efficient Frontier Solutions, Inc. Nick is a serial entrepreneur with a passion for creating companies that disrupt the way people live. In this talk, Nick asks me unique and thought-provoking questions that deviate from the norm and explore the deeper nuances of success.In this episode, I’ll reveal the strategy I used to build up my impressive vocabulary and why I was driven to do so. You’ll learn why it’s not just about saving time, but how you choose...2020-03-2759 min
On Good Authority: Publishing the Book that Will Build Your BusinessNick Sonnenberg on How ADD Helped Lead Him to SuccessNick Sonnenberg is a serial entrepreneur, business efficiency consultant, Inc. columnist and author of the book Idea to Execution. He is the founder and CEO of Leverage and Efficient Frontier Solutions, as well as co-founder of the Bullseye Mastermind Group. And he's worked with every big business name in the book, from Tony Robbins to Jay Abraham. He's also always seemed, to me, to be the ultimate example of someone who's 100% "together," whatever that's come to mean today. He's also always seemed, to use another word that can conjure up a variety of concepts, "fancy." So I was very surprised t...2019-10-1638 minThe Ultimate EntrepreneurShow 192 - Bullseye Talk by Jay AbrahamToday’s episode is from a talk I did at Nick Sonnenberg & Lee Brower's Bullseye Workshop Event. Nick Sonnenberg is the co-founder and CEO of Leverage and Lee Brower is the founder of Empowered Wealth. In this talk, I describe the 30 or 40 parts of your business that can experience exponential growth - and it all starts with your handshake. In this episode, I’ll explain the difference between operating linearly, incrementally, and exponentially, and I’ll reveal when to apply tactics and when to apply strategy in your business. You’ll learn the popular delusionary belief in the business...2019-07-0549 min