Shows
LOVE YOUR BRANDMastering Amazon: Strategies for E-Commerce Success | Nick UresinIn this episode of the Love Your Brand Show, Jason W. Ramsey and JHill dive deep into the world of Amazon selling with Nick Uresin, CEO of ArgoMetrix. Nick shares his journey navigating the complexities of the Amazon marketplace, offering insights on inventory management, avoiding the pitfalls of drop shipping, and crafting a comprehensive strategy for success. The conversation highlights the importance of understanding customer dynamics, building trust, and balancing Amazon sales with brand growth on other channels. Packed with actionable advice, this episode is a must-listen for anyone looking to thrive in the ever-evolving e-commerce landscape.
About Nick...
2024-12-031h 40
The Ecommerce Lab By Ecomcy[EP #174] [ENG] - The importance of profitability on Amazon - Nick UresinWould you like to learn how to use partnerships to scale your business on Amazon? Then don't miss this video, where we will have as a special guest Nick Uresin, founder and CEO of Argometrix, a company that helps brands become top sellers on Amazon with its proven methodology and analysis.Nick Uresin is also the host of Amazon Legends, a podcast where he interviews top Amazon sellers and shares their secrets and strategies. In this video, Nick Uresin will tell us how important is to navigate the importance of profitability when it comes to selling on...
2023-11-2733 min
Amazon Legends PodcastExploring Amazon Warehouse & Distribution (AWD) Service - Will Haire - Amazon Legends - Episode #199The guest on today's episode is Will Haire. He is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. In today’s episode, he discusses exploring Amazon Warehouse & Distribution (AWD) service.Takeaways:Amazon launched a new warehouse direct service called Amazon Warehousing and Distribution.FBA no longer allows you...
2023-02-041h 02
Amazon Legends PodcastBusiness Models for Expansion into European Marketplaces - Anton Herman - Amazon Legends - Episode #198The guest on today's episode is Anton Herman. He co-founded a SaaS startup company: SPACEGOATS simplifies global expansion for your E-Commerce business – as the CMO of the company he’s currently overseeing the Marketing and Sales department. In today’s episode, he discusses business models for expansion into European marketplaces.Takeaways:The most important thing that brands need to know before expanding into European marketplaces is compliance.The easiest way to enter the European market is through a distributor.You have to add the cost of VAT to the item price.In Germany, the minimum VAT is 19...
2023-02-021h 03
Amazon Legends PodcastBuilding a Portfolio of Private Label Brands - Paul Willmes - Amazon Legends - Episode #197The guest on today's episode is Paul Willmes. He is the Vice President of Products at Juvo+. He has 20 years of experience driving product development, production management, operations, marketing, and sales in the US and internationally. He Built companies from the ground up and helped established companies grow revenue, profitability, and operational efficiency. He has a track record of success with startups, early stage, and post-IPO companies In today’s episode, he discusses Building a Portfolio of Private Label Brands.Takeaways:It is necessary to keep up with the constant changes that Amazon makes and adapt acc...
2023-01-311h 03
Amazon Legends PodcastLeveraging Dayparting with Helium 10 Adtomic - Vincent Montero - Amazon Legends - Episode #196The guest on today's episode is Vincent Montero. He works as a Senior Product Marketing Manager for Helium10. He worked throughout his career in digital marketing as a consultant, salesperson, business development director, and marketing manager. His Amazon Specialties:- PPC Campaigns (including Sponsored Product Ads, Sponsored Brand Ads, Product Targeting Ads and Product Display Ads)- Competitive Keyword & ASIN Research (utilizing latest 3rd party tools)- Product Listing Optimization (including back-end Keyword page)- Promotions (including Coupons, Lightning Deals, Promo Codes, etc.)- Brand Registry Consultation- Enhanced Brand Co...
2023-01-281h 04
Amazon Legends PodcastStrategies to Build a Private Label from Ground Up - Louis Roubert - Amazon Legends - Episode #195The guest on today's episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry. He has a Master's degree in International Trade Management and Purchasing. In today’s episode, he discusses strategies to build a private label from the ground up.Takeaways:Do not run too many campaigns.You have to have keyword research.Use long tail keywords for a cheaper cost.First, you have to spend more money on advertising.When you have enough data...
2023-01-261h 07
Amazon Legends PodcastWinning PPC Strategies that Get Results - John Berggren - Amazon Legends - Episode #194The guest on today's episode is John Berggren. He is the Marketing Director at Acquco and leads advertising efforts on and off of Amazon for their portfolio of brands. He has worked in advertising for almost a decade and has focused on driving online sales for DTC and Amazon businesses. He has successfully scaled many Amazon businesses including taking one from $0 to $10 million dollars in 90 days. In today’s episode, he discusses winning PPC strategies that get results.Takeaways:Use your product image in your ads.Show available colors in your product picture.Use al...
2023-01-241h 01
Amazon Legends PodcastBuilding an Amazon Success Story With No Knowledge - Marcial Stewart - Amazon Legends - Episode #193The guest on today's episode is Marcial Stewart. He is the definition of an innovator and entrepreneur. Playing in a gaming tournament, John Madden football to be exact. He lost a big prize pot and bragging rights to his hands being clammy from all the intense gameplay. His fingers slipped off the controller ten yards from the endzone, resulting in his running back getting hit and fumbling the football. He was devastated by the loss, and then proceeded to create a gaming glove designed for video gaming. His goal is to take this #1 ranked video gaming glove nationally and...
2023-01-211h 02
Amazon Legends PodcastDifferentiating Yourself in Three (3) Different Levels- Jonne Välilä - Amazon Legends - Episode #192The guest on today's episode is Jonne Välilä. He launched his own FBA private label brand in 2017. After selling more than 1 million pens on Amazon, he founded an Amazon agency with his team. He sold both his brand and agency and co-founded aggregator eBrands in early 2021. In today’s episode, he discusses Differentiating Yourself in Three (3) Different Levels.Takeaways:Create your own unique style.Provide a demonstration of how to use the product.Make the packaging more attractive.Create how-to-use product videos.Promote the benefits of using the product.Implement the new changes fast (adapt).Qu...
2023-01-191h 06
Amazon Legends PodcastAvoiding Pitfalls in Marketing and Inventory Operations While Scaling Your Operation - Casey Hauan - Amazon Legends - Episode #191The guest on today's episode is Casey Hauan. He is an experienced sales & marketing leader with a demonstrated history of leadership, innovation, and passion for moving forward in both e-commerce and the brick-and-mortar retail world. He is skilled in sales identification presentations, retail marketing, event creation, scaling management, and consumer goods with both a regional and global focus. Casey developed as a strong enterprise development leader through his profession by starting his own business at age 10 and having organic relationships with every side of the retail world. Hauan earned his Bachelor of Arts Degree; focused in Public Relations/Marketing...
2023-01-171h 07
Amazon Legends PodcastEverything you wanted to know about transportation and thought it was confusing - John Esborn - #190The guest on today's episode is John Esborn. He is the Head of International Transportation at Perch. He has over 40 years of diverse experience in the supply chain industry. Heading up the ocean and air freight organizations, trade compliance, custom brokerage, hub operations, warehousing and fulfillment operations, and final mile delivery. His efforts have particularly focused on start-ups and new ventures. He gives back to the industry as a board member of CONECT.org where he also founded and chairs the international transportation committee and mentors members of the CONECT Young Professionals. In today’s episode, he discusses everything yo...
2023-01-1457 min
Amazon Legends PodcastYour Roadmap to Success with Influencers on Amazon- D.Scott Smith - Amazon Legends - Episode #189The guest on today's episode is D.Scott Smith. He is a collaborator sitting at the juncture of strategy and execution. He is known as a “Motivational Listener”. Scott is a speaker, coach, and mentor who will inspire and motivate you. He has created and published the “Independent Planner”. An analog calendar with a unique daily Goal Tracking system. This planner was created specifically for solo entrepreneurs, freelance professionals, and small business owners.Prior to becoming a full-on entrepreneur, Scott worked in large and small companies in leadership roles which include CEO, COO, and General Manager. He has live...
2023-01-121h 03
Amazon Legends PodcastGolden Rules for Scaling an Online Business- Ann Sieg - Amazon Legends - Episode #188The guest on today's episode is Ann Sieg. She is the CEO and founder of E-Commerce Business School. Rightly so, she’s known as The Renegade with her “think outside the box” mindset. Ann has sold over $20,000,000 in products online. In today’s episode, she discusses the Golden Rules for Scaling an Online BusinessTakeaways:In order to be successful, one must put in place solid systems and processes.No one loves your money more than you do when you run a business.The worst and the best lessons in life are hard-learned ones.5W s and H me...
2023-01-101h 04
Amazon Legends PodcastConducting Due Diligence on Seller Profitability - Eric Stopper - Amazon Legends - Episode #187The guest on today's episode is Eric Stopper. He is a jiujitsu practitioner, professional podcaster, Youtuber, and Amazon entrepreneur who has worked with over 2000 brands in his career. He recently founded Profitibull, a lead generation company that caters to organizations with high lifetime value customers like HRT and fertility clinics, accident and injury Lawyers, CEO coaches, and more. In today’s episode, he discusses Conducting Due Diligence on Seller Profitability.Takeaways:The unified transaction report is the most significant source for creating a P&L report.The unified transaction report tells us the order, Refunds, Promotional va...
2023-01-071h 02
Amazon Legends PodcastAchieving the Highest Conversion Rate on Listings- Aleksandr Migdalovich - Amazon Legends - Episode #186The guest on today's episode is Aleksandr Migdalovich. He is an Amazon expert with over eight years of relevant experience optimizing profit margins and sales channels through a lean and scalable approach. He helps growth-driven companies increase their channels of revenue. In today’s episode, he discusses Achieving the Highest Conversion Rate on Listings.Takeaways:*People buy because they see themselves using the product.*When you are on mobile you can only see 95 characters in the title.*Use URL for images.*For the last bullet point add 100% satisfaction guaranteed....
2023-01-051h 02
Amazon Legends PodcastExpanding into International Marketplaces - Drey Hilton - Amazon Legends - Episode #185The guest on today's episode is Drey Hilton, He is the Strategy Manager at Dragonflycommerce. He focuses on growing acquired brands by breaking down silos, driving collaboration, and doing the hard things. Using his consulting and Fortune 500 experience, he leverages his expertise to navigate international complexity, drive organizational simplicity, and achieve outsized growth while maintaining profitability. In today’s episode, he discusses about how to expand the amazon business into international marketplaces. Takeaways:The seller needs two key things to start selling in the UK, They are VAT ID and importer of record.The best way to...
2023-01-0358 min
Amazon Legends PodcastUsing A+ Premium Pages for Top Products - Tom Robinson - Amazon Legends - Episode #184The guest on today's episode is Tom Robinson, He is currently working as BRANDED's Home and Kitchen Category Manager. BRANDED is a global digital consumer product platform that transforms marketplace sellers into international brands loved by millions. Takeaways: *Acquisitions are happening too slowly now.*Aggregators are more focused on operational efficiency and profitability.*Staying ahead of the curve and prioritizing well is the best thing to do. *A+ pages are a big deal when it comes to increasing the conversion rate. *Try to get people coming to amazon to your product...
2022-12-311h 07
Amazon Legends PodcastConnecting Your Products With Shoppers Emotionally - Andrew Morgans - Amazon Legends - Episode #182In today's episode, our guest is Andrew Morgans. He is the founder of Marknology. He is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Marknology™ has worked with over 300 global brands and has managed sales of over $500 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States. In today’s episode, he discusses how to Connect Your Products With Shop...
2022-12-271h 05
Amazon Legends PodcastWorking With or Selling to An Aggregator - Mike Ding - Amazon Legends - Episode #181In today's episode, our guest is Mike Ding. He is the Portfolio Manager at Moonshot Brands. He has extensive experience doing Mergers & Acquisitions in Private Equity. In today’s episode, he discusses how to Work With or Selling to An Aggregator.Takeaways: 100,000$ Net profit a year makes you a viable candidate for acquisitionIf you are growing your business in the beginning you may be spending 15-20% on advertising but as you grow you shouldn’t have to spend more because you should be positioned betterThe valuation is based on some set of rules or princ...
2022-12-241h 09
Amazon Legends PodcastMarrying Amazon Operation with Selling to Big Box Stores - Carlo Lucatino - Amazon Legends - Episode #180In today's episode, our guest is Carlo Lucatino. He is the founder of ACG Sales & Marketing. He is a Solid Sales and Marketing Professional with over 30 years of Retail Brick & Mortar and e-commerce experience. ACG Sales & Marketing represent several Toy Companies as well as other categories such as Hair Accessories, Travel Accessories, Scooters, Skates, and HBA products. In today’s episode, he discusses how to combine Amazon Operation with Selling to Big Box Stores.Takeaways: Don’t put all your eggs in one basket(Work with multiple retailers).If the product is a private label...
2022-12-221h 02
Amazon Legends PodcastBuilding a Quality-oriented Profitable Operation - Cinthya Coutinho - Amazon Legends - Episode #179In today's episode, our guest is Cinthya Coutinho. She is the founder of BrushinBella. As a single mom and former dolphin trainer, she is passionate about the ocean and educates the public about how to help the environment. She founded BrushinBella to create eco-friendly, high-quality, and easy-to-use items every parent needs! In today’s episode, she discusses how to Build a Quality-oriented Profitable Operation.Takeaways: Focus on quality over quantity.Have good environment-friendly packaging related to the brand.Use QR codes to direct customers to your website.You can use Jungle Scout for the aut...
2022-12-201h 03
Amazon Legends PodcastDiversifying Your Amazon Operation for Growth - Todd Snively - Amazon Legends - Episode #178 In today's episode, our guest is Todd Snively. He is the Founder of CreateProfits.Online. He has built and sold 12 businesses over the years and operates six online profit centers, including an eight-figure Amazon business and seven figure private label company. He is one of the few entrepreneurs who created six-figure separate monthly incomes for FOUR different Amazon income opportunities, Wholesale, Private Label, Associates, and Influencers. Todd has authored two books, his first, a best-seller, "The Amazon Code," and the just released "The Affiliate Code".In today’s episode, he discusses diversifying your amazon operation for growth.T...
2022-12-171h 02
Amazon Legends PodcastUtilizing Amazon Attribution - Ashlee Earl - Amazon Legends - Episode #177In today's episode, our guest is Ashlee Earl. She is the E-Commerce Manager at Plugable Technologies. She's done it all when it comes to e-com including buying 5000 pens at her local grocery store and flipping them online. In today’s episode, she discusses how to Utilize Amazon Attribution to increase traffic and sales.Takeaways: You can drive traffic to your product through Amazon attribution.External traffic is favored for new product launches.You can use tags that Amazon produces for you to create your ads from external traffic.Make sure you have a link fro...
2022-12-151h 01
Amazon Legends PodcastMaking Your Products Connect with Shoppers - Ryan Flannagan - Amazon Legends - Episode #176 In today's episode, our guest is Ryan Flannagan. He is the CEO and Founder of Nuanced Media, an international eCommerce marketing agency. Ryan has over 15 years of experience in eCommerce, multi-channel digital marketing, and third-party marketing. In today’s episode, he discusses how to connect your products with Shoppers. Takeaways: Reviews are the most important thing in selling on amazon.Find the keywords that are converting based on analytics and integrate those into the copy.Updating the listing can increase the click-through rate significantly.Within the first six weeks focus on getting reviews.Product Imag...
2022-12-131h 03
Amazon Legends PodcastBuilding Emotions into Amazon Listings - Eddie Wheeler - Amazon Legends - Episode #175Our guest today is Eddie Wheeler, the founder of Guava Listings, an Amazon Listing Optimization agency working with 300+ listings for a leading Amazon Aggregator. In this episode, Eddie is here to share his secrets. Learn how to craft emotional content that will grab attention, engage your target audience, and sew in SEO keywords naturally. Takeaways: You need to grab your customer's attention by making them click on your listing.Review count is one of the ways to grab people's attentionYour images and title must be of good quality if you want people to click on...
2022-12-101h 01
Amazon Legends PodcastManaging Seller Performance Metrics and Complaints - John Cavendish - Amazon Legends - Episode #174 Our guest today is John Cavendish, the CEO & Founder of Seller Candy. John owned and operated multiple 7-figure brands on Amazon, leading him to start a full-service Amazon agency. In this episode, he discusses managing seller performance metrics and complaints. Takeaways:Try to avoid negative ratings on your product.Amazon is not as easy as it used to be, it would be hard to remove a negative rating from your product.Make sure you respond to all your customer’s questions.Make sure to aim for 100 percent seller feedback.Use FBA to achieve positive sell...
2022-12-0858 min
Amazon Legends PodcastManaging an Aggregator and Brands in Difficult Times - Jordan Dekker - Amazon Legends - Episode #173Our guest today is Jordan Dekker, he is currently the Director of Strategy and Operations at Thrasio which is one of the largest aggregators in the world. Thrasio works with successful sellers, using a deep understanding of rankings, ratings, and reviews – plus supply chain and marketing smarts – to transform the art and science of commerce. In this episode, he talks about managing an aggregator and brands in difficult times.Takeaways:You need to be cautious of your ranking through keywords.Watch your click-through rate and conversion rate to be satisfactory.You need to understand wher...
2022-12-061h 03
Amazon Legends PodcastValuing Your Amazon Business and Leveraging Obstacles - Ben Leonard - Amazon Legends - Episode #172Our guest today is Ben Leonard. A classic millennial entrepreneur who is now helping others build their ecommerce business through his ecommerce consultancy and brokerage. On today's episode, he discusses how to value your Amazon business and leverage obstacles.Takeaways: Embrace difficulties, because that would help your product.Every time you have a competition in e-commerce, it is an opportunity to learn.Ask people who are experts in e-commerce for information to solve problems with your e-commerce.Use Facebook groups and YouTube to get information and solutions to problems with your e-commerce business.If y...
2022-12-031h 02
Amazon Legends PodcastLeveraging Variations to Boost Product Reviews - Denny Smolinski - Amazon Legends - Episode #170Today's guest is Denny Smolinski, he is a software engineer turned beauty product entrepreneur. He has used his experience, knowledge, leadership and team building skills to start and grow beBOLD to where it is today. On this episode he discusses about leveraging variations to boost reviews on Amazon.Takeaways: Separate your product first before grouping them in a parent-child relationship.I advice everyone to create a parent-child relationship.Your customers will see much value in your products when you create a parent-child relationship.If you sell your items at a lower price, Amazon w...
2022-11-291h 01
Amazon Legends PodcastBuilding and Ranking Your Item Listings the Right Way - Daniel Fernandez - Amazon Legends - Episode #169Today’s guest is Daniel Fernandez, he is the Founder and CEO of AMZ Clever. He talks about building and ranking your item listings the proper way on Amazon and taking advantage of PPC to rank products and sustain them for more sales.Takeaways:It is all about organic ranking, if you don’t reach organic ranking, your product will not be profitable on Amazon.You profit on Amazon when you get ranked organically.You need to focus on keywords on your PPC campaign to gain ranking in the search result.Use a limited numb...
2022-11-261h 01
Amazon Legends PodcastGetting the Most out of PPC Campaigns with Video Ads - Bart Tashakor - Amazon Legends - Episode # 168Our guest today is Bart Tashakor, E-commerce Manager at Art of Tea. He discusses how to maximize Pay Per Click campaigns with video advertisements and conversion rates using his excellent technical and business expertise, which has led to several successes in commercial and online marketing.Takeaways: You need to know your product well to help you create good keywords for an effective campaign.Visualize your data, this will help you improve your Video Ads.Put yourself and your product on Google Alerts because you will get an e-mail when you get mentioned.If you w...
2022-11-241h 02
Amazon Legends PodcastThe Role of Videos and Micro-Influencers in Launching Products - Adam Shaffer - Amazon Legends - Episode # 167Today’s guest is Adam Shaffer, with more than 30 years of expertise in the field and the rare ability to lead both established businesses and start-ups, Adam speaks about the role of videos and micro-influencers in launching products on Amazon.Takeaways:If you are going to help a brand or your brand grow, you have to be able to tell its story.You need to have A+ content that answers all the questions that people are asking themselves.You need to tell and show why your brand and product are better than everybody else's wi...
2022-11-211h 15
Amazon Legends PodcastHandling Chaos in Amazon FBA Operations - Troy Johnston - Amazon Legends - Episode # 166Today’s guest is a successful entrepreneur with 2 Amazon exits, one was building a brand in Health & Beauty, the other was building a SaaS platform (SellerTools) for Amazon sellers, which led him to his current role at Carbon6 as a M&A advisor. He's also an active mentor in the growing Amazon seller community on Facebook. Takeaways: Embrace the chaos to a degree, and then find that path, that sequence reverse engineering based on your goals and objectives. Achieve a variety of outcomes, if you start selling on Amazon and utilize FBA, create a spec...
2022-11-181h 06
Amazon Legends PodcastTracking Your Amazon Performance with Numbers - Mina Elias - Amazon Legends - Episode # 165Today’s guest is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group and PPC University. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. Takeaways: The two most important numbers, number one is my cost per session, which is the cost of driving one person into the listing. And the second very important number is your unit session per...
2022-11-1650 min
Amazon Legends PodcastInside Story of Sellercentral and decoding Amazon by a Former Amazonian - Brad Moss - Amazon Legends - Episode # 164Today’s guest is a former Amazonian and the CEO of Product Labs, one of the top Amazon Management Consulting companies which offers innovative software that allows sellers to extract demographic information from Amazon customers. Currently, Brad is also a part of the Executive Team at Brandless, one of the world’s fastest-growing omnichannel commerce platforms. Takeaways:With the right tenants, you can build, it will keep your vision straight and organize all of your data. You create this press release of like, what are the key benefits of whatever this thing is that you have in you...
2022-11-141h 04
Amazon Legends PodcastJuggling Online Arbitrage -vs- Private Label of a Major Brand - Corey Lawson - Amazon Legends - Episode # 163Today’s guest is the President & Co-owner of All Volleyball, Inc., a family-owned business started by his dad nearly 27 years ago. Corey is also involved in various philanthropic initiatives, raising money for social causes on multiple occasions. Takeaways: A pricing strategy and assortment strategy and inventory strategy is really going to set us up for success. Figured out ways to continue being a reseller on the platform and winning, it gets harder every day. And that's part of a longer-term Amazon strategy that had that surrounded private label. Tell brand owners forget about selling, build...
2022-11-111h 01
Amazon Legends PodcastPrinciples of Building Your Empire - Evan Hackel - Amazon Legends - Episode # 162Our today’s guest is a seasoned company leader and consultant to some of the largest business organizations in North America. He inspires companies to build cultures of partnership, common purpose, and commitment to success. Evan started the member owned non-profit Empower eCommerce Cooperative, and is also the Founder and CEO of Ingage Consulting, having worked with over 20 cooperatives in that role. Takeaways:The key for hyper growth, is to learn from other people's mistakes, and to learn from other people's successes.Key to hyper growth is not just to impro...
2022-11-101h 01
Amazon Legends PodcastHow to Pick A Good 3PL – A MUST For Amazon Sellers - Marshall Taplits - Amazon Legends - Episode # 161Marshall Taplits is the owner of ShipItDone 3PL Warehouse in Pennsylvania and a co-founder of 3PL Max, a SaaS warehouse management system for 3PL's. He is a highly qualified business and technical leader, with a passion for all things supply chain, economics and cryptocurrency. Marshall is an expert at systems integrations and sees that as a main competitive advantage in the 3PL space. Takeaways: Try to find where to put the money in terms of the PPC. And I think if you look at 3PL's in a similar way, it's like, if y...
2022-11-081h 06
Amazon Legends PodcastThe Essence of Building A Brand for Direct-to-Consumer Products - Linda Johansen-James - Amazon Legends - Episode # 160Today's guest is the Billion Dollar Brand Maker and a philanthropist. She is the Founder and CEO of International Retail Group, LLC, a boutique retail management and consulting firm, Linda works with such noted brands as Flip Flop Shops, ABC Mouse and Barbell, to name just a few. Takeaways: It’s really essential to being successful when you're a retailer is recruiting, hiring and training. You need to allow your people to post to do tick tock Instagram to build the brand so that people can come in. Price is key in the success of a p...
2022-11-051h 01
Amazon Legends PodcastLeveraging The Amazon Small Business Badge - Ayonija Gupta - Amazon Legends - Episode # 159Today's guest is a lifelong entrepreneur. She is the founder & CEO of Chicastic, an online fashion accessories' business. She is a branding expert in clothing, handbags and accessories categories, as well as, an expert on all things Amazon. She is also a Digital Marketing Consultant, working with big businesses on their online selling and advertising strategies. Takeaways: Keeping track of what you are doing, and then checking against the numbers and tickets.You need to put so much more planning into being able to get your inventory on timeThere's a lot of features that y...
2022-11-031h 02
Amazon Legends PodcastThe Right Way to Do Online Arbitrage on Amazon - Kip Roland - Amazon Legends - Episode # 158Today’s guest is a lifelong entrepreneur by that I mean since his childhood, so he started building businesses when he was little. He's currently the founder of Kick Smith's and he's an avid golfer and heavily into cooking and movies. Product Manager at Dayspring cards, and worked full time. Takeaways:It's important for private labels to protect themselves and protect their brand.The most important thing that'll give you the history of the listing. And you really need to have a good understanding of a Keepa in the kippah chart.To fi...
2022-10-3159 min
Amazon Legends PodcastLeveraging Amazon Posts and Amazon Live - Lynn Power - Amazon Legends - Episode #157Today’s guest is an advertising executive turned entrepreneur with a passion for leveraging creative thinking to build businesses and ultimately help brands survive and thrive. She spent three decades in beauty industry and passionate about mentoring women to be entrepreneurs. She is the Co-Founder & CEO of MASAMI. Takeaways:It's important to have a community of like-minded people who are similar to you, and that they're trying to do a similar thing. It always depends on the category, like for beauty, it's really helpful to do live shows, because people want to see...
2022-10-271h 02
Creating The Greatest ShowConnecting With Your Guests - Nick Uresin - Creating The Greatest Show - Episode # 009Are you connecting with your guests after your podcast? One of the key things to do after recording a podcast is connection. Here to teach you how to connect with your guests and audience is Nick Uresin, Founder and CEO at Argometrix and Host of Amazon Legends. Nick walks us through step by step on growing a relationship with not only your guest but your audience members too. Tune in to this amazing episode! There's so much to learn from this one!Takeaways: Before you create a podcast, make sure you know why y...
2022-10-2556 min
Amazon Legends PodcastStructuring A Global Selling Operation with Systems and SOPs - Gianmarco Meli - Amazon Legends - Episode # 156Today’s guest is a lifelong entrepreneur and e-commerce business owner who started his business in China. He is in kitchen eco-product based. He is the founder and host of The Seller Process, a weekly podcast that aims to empower Amazon sellers and ecommerce entrepreneurs with the right systems and SOPs to accomplish more in their business with less time and effort.Takeaways: Setting up your company in one of these tax havens, it might be an option for you. Tax havens are, for example, Hong Kong, Singapore, and even US it's a tax hav...
2022-10-221h 05
Amazon Legends PodcastStrategically Building Product Bundles - Jeff Leitman - Amazon Legends - Episode # 155Today’s guest is a seasoned retail professional turned serial entrepreneur and inventor. Jeff Leitman is the Founder & CEO of Killer Concepts & Rocksteady Corp. Jeff shared how to create variations of the same parent product, how to use bundles to launch new products, and what changes to Amazon FBA mean for sellers looking to grow internationally. Takeaways:By creating a landing page with multiple ASINs and then driving traffic to that site, you can increase your conversions and Amazon will reward your brands for bringing outside traffic to Amazon. Create bundles of “child” SKUs of...
2022-10-201h 06
Amazon Legends PodcastMaking A Good First Impression On Amazon - Dani May - Amazon Legends - Episode # 154Today’s guest is a lifelong entrepreneur, a former Amazonian, who started a company and successfully exited in 18 months. She is a branding expert in the home, fashion, and shoe categories. Dani May is the Principal Management Consultant at May Consulting & Strategy Development. Dani shares the secret to making a great first impression on your PDP, how to optimize your product images, and why your description still matters even when using A-plus content. Takeaways:A customer’s first impression of your brand happens as soon as they land on your PDP (Product Detail Page...
2022-10-181h 00
Amazon Legends PodcastExpanding Into International Ecommerce Markets - Rob Schad - Amazon Legends - Episode # 153International ecommerce marketplaces present a great opportunity for Amazon brands to grow and sell their products to a much larger consumer base. Rob Schad is the Senior Marketplace Manager at Pangaea and oversees selling operations across all multiple marketplaces for Meridian and Lumin Skin. Rob shares what it takes to bring your established D2C brand to Amazon, how to successfully launch your brand into international markets, and why spending time on localized content pays dividends when selling in multiple markets.Takeaways:One of the biggest opportunities for Amazon Sellers is to expand...
2022-10-1355 min
Amazon Legends PodcastFeeling the Revolutionary Vibrations - Keith Kirkland - Amazon Legends - Episode # 152Today’s guest is a visionary, public speaker, inclusive technologist, and Fashion and Industrial Designer that helped the first blind person to complete the NYC marathon without assistance. Keith Kirkland is the CoFounder of WearWorks, which invented a navigation system that removes the need for sight and sound. Kieth shared his incredible journey that led to the start of WearWorks, how his team in navigating the eCommerce world, and how you can use Amazon to test your ad spend.Takeaways:Even though you may have a specific audience in mind when designing your pr...
2022-10-111h 00
Amazon Legends PodcastThe Write Way to Succeed on Amazon - Karmen Berentsen - Amazon Legends - Episode # 151Today’s guest started in tech and became a multi-millionaire at the age of 33 when she sold her company. Then she transitioned into the fashion industry when she put Denver on the fashion map. Karmen Berentsen is the Owner of A Line Boutique and the author of Learning to Fly. Karmen shared the story of how she created her company, why Amazon is great for selling your self-published book, and what writing a book actually entails. Takeaways:Clothes are powerful. The clothes you wear send a message to other people and yourself. When you...
2022-10-061h 10
Amazon Legends PodcastLosing Money to Make Money on Amazon - Shaff Qureshi - Amazon Legends - Episode # 150Today’s guest is a private-label guru and a law school graduate turned entrepreneur. Shaff Qureshi is the Founder of Sulazra Brands. Shaff shares his secrets to success with Amazon PPC ads, whether you should target long tail or short tail keywords, and how to construct your Product Display Page to convert.Takeaways:You need to pay more upfront in your CPC costs, even if you might be losing money, in order to get customers in. this is especially important when your customers have a significant lifetime value. Once a customer buys your pro...
2022-10-0458 min
Amazon Legends PodcastThe Less is More Strategy for Amazon PPC Ad Spend - Bernard Nader - Amazon Legends - Episode # 149There is a lot of murky water around how Amazon works and how to optimize your ad spend. Today’s guest went from building control panels for aircraft selling on Amazon and eventually became a master of PPC. Bernard Nader is the Co-Founder of PPC Maestro and an incredible Amazon expert. Bernard shares how to approach launching a new product on Amazon, making the most of Amazon PPC ad spend, and what you need to do before hiring help to grow your brand.Takeaways:Before thinking about advertising, sellers need to know which of...
2022-09-2955 min
Amazon Legends PodcastHarnessing High-Quality Traffic on Amazon - Durk Price - Amazon Legends - Episode # 148Establishing your brand is hard to do through channels like Google and Facebook, but Amazon offers an easier opportunity. Durk Price is a 3 decade veteran of ecommerce and digital marketing and the Founder & CEO of eAccountable. Durk reveals how to set your brand up for success on Amazon, what ROAS your should expect from your campaign, and whether you should start on Amazon or on your own website. Takeaways:So much of starting a direct-to-consumer brand online comes down to the brand. Many brands that struggle in other ecommerce channels have found great s...
2022-09-271h 03
Amazon Legends PodcastRaiders of The Lost Amazon Keywords - Nisan Bal - Amazon Legends - Episode # 147Most people know about optimizing your title, bullets, and A-plus content to include keywords, but today’s guest knows how to find hidden keyword fields that can push your listing up the rankings. Nisan Bal is the Head of Amazon Advertising at Seller Interactive and has over a decade of experience in all aspects of E-commerce. Nisan shines a light on the challenges of selling on Amazon internationally, the additional ways to add important keywords to your listing, and how you need to track and use your KPIs from Amazon. Takeaways:Selling through Ama...
2022-09-221h 02
Amazon Legends PodcastSelling on Your Story - Matthew Tucker - Amazon Legends - Episode # 146Your success on Amazon comes down to the story that you tell through every aspect of your listing, product, and customer experience. Matthew Tucker has been in digital marketing for over a decade and he is now the CEO and Founder of King E4. Matthew shares what to focus on when telling your story, how to optimize your brand’s numbers, and what the benefits of storytelling are for your brand.Takeaways:While your numbers are great to tell you what to optimize, you need to build a great brand with a great st...
2022-09-2055 min
Amazon Legends PodcastStarting out on Amazon - Kelly Rodriguez - Amazon Legends - Episode # 145Successfully selling on Amazon starts a long time before you launch your first product listing. Today’s guest has been there and is letting you know how to do it. Kelly Rodriguez is the creator of Gumbell and a fearless entrepreneur. Kelly shared some of the mistakes she made on Amazon in the beginning, how she developed her methodology for creating a product and selling it on Amazon, and her amazing entrepreneurial journey so far.Takeaways:When you are selling a product that comes from a passion of yours, you can sell that pr...
2022-09-151h 00
Amazon Legends PodcastMaximizing Your Amazon Brand’s Value - Josh Dittrich - Amazon Legends - Episode # 144Even though you are focused on building your company, you need to be thinking about successfully exiting the business when the time comes. Josh Dittrich is a former Amazon seller with multiple successful exits, the author of Aggregator Navigator, and the Founder of Branded Seller.com. Josh shares how to have a long-term view of your Amazon Brand, how to maximize your brand’s profit and valuation, and how to navigate the process of selling your company. Takeaways: When you build a business on Amazon, you need to have the exit in mind and...
2022-09-131h 01
Amazon Legends PodcastTell Your Brand Story on Amazon - Ila Byrne & Catherine Harpe Neal - Amazon Legends - Episode # 143Selling on Amazon from the start of a company’s launch provides unique perspectives because of the unique challenges and opportunities it comes with. Today we have two great guests, the first of which, Catherine Harpe Neal, is the Director of eCommerce at Parch Spirits Co and also runs a foster home for dogs. Along with Catherine, Ila Byrne is the Co-Founder of Parch and has some amazing experience from leading innovation at Diaggio. You’ll get some great advice on the process behind launching on Amazon, how to build out your brand story using Amazon, and what it take...
2022-09-081h 00
Amazon Legends PodcastA Sampling of Success on Amazon - John Willkom - Amazon Legends - Episode # 142Everyone loves a free sample, but did you know that you can use the power of Amazon to get samples of your product into consumers' hands? John Willkom is an omni-commerce expert, the Senior Vice President & Head of Ecommerce at The Mars Agency, and the author of the Amazon best-selling basketball book, Walk-On Warrior. John explains his unique approach to building brand awareness on Amazon, what’s on the cutting edge of ecommerce, and which two metrics you need to stay on top of to grow on Amazon. Takeaways: Amazon uses a company call...
2022-09-0659 min
Amazon Legends PodcastCreating Ecommerce Kings - Mark Thomann - Amazon Legends - Episode # 141Successful Amazon brands are a hot commodity for investors, but in order to successfully exit or scale, you need to approach it the right way. Mark Thomann is a kingmaker, a lifelong entrepreneur, and the managing partner of Spiral Sun Ventures. Mark gives a peek behind the curtain to explain what investors are actually looking for when assessing a company. Mark also shares retail best practices, how to pitch your company to investors, and what selling on Amazon can do for business.Takeaways: The first thing venture capital firms look at before investing in a...
2022-09-0156 min
Amazon Legends PodcastEcommerce Success That Sticks - Dean van Zyl - Amazon Legends - Episode # 140A proud visionary immigrant, start-up addict, and true entrepreneur, Dean van Zyl is the Founder of National Adhesive which operates multiple brands such as Great Stuff, GlueAngel, THICC, and EISH! Dean shares how to navigate the decision process about where to start with Amazon, what content you need to create great listings, and what to consider when choosing FBM or FBA. Takeaways: Even if your product is available through wholesale retailers, you can reach a larger consumer base through also selling on Amazon. One of the main reasons to sell through Amazon instead of...
2022-08-301h 02
Amazon Legends PodcastThe Smart Approach To Amazon’s Dumb Ads - Ganesh Krishnan - Amazon Legends - Episode # 139From the outside, the Amazon Ad algorithm looks like a black box that somehow assigns ad placement based on some unknown system, but that’s not quite the case. Today’s guest has almost 2 decades of experience in e-commerce advertising and in AI. Ganesh Krishnan is the Founder and CEO of AiHello.com and is a professional chess player. Ganesh shares the secrets behind how Amazon’s ad system works, where to look for the keyword data you need, and what metrics you need to pay attention to as an Amazon seller.Takeaways: Adverti...
2022-08-2559 min
Amazon Legends PodcastAuditing Your FBA Inventory - Yoni Mazor - Amazon Legends - Episode # 138There are so many moving parts when using FBA and if your inventory is falling through the cracks, your margins will whither away. Today’s guest knows all about using your data to uncover and receive the value of your lost inventory from Amazon. Yoni Mazor is the Co-Founder and Chief Growth Officer of GETIDA and the host of the Prime Talk podcast. You’ll learn all about how to hunt down lost treasures from Amazon by using data analytics, where to look for discrepancies in inventory, and how to start the reconciliation process to get back what you dese...
2022-08-1859 min
Amazon Legends PodcastThe Secret Sauce for Small Sellers - Ruben Alikhanyan - Amazon Legends - Episode # 137There are so many smaller Amazon sellers out there that aren’t living up to the great potential they have. However, Ruben Alikhanyan, the founder of PAS Agency, is helping those sellers find success and build the value of their brand. You’ll learn all about what you need to have when creating an Amazon brand, how to properly use the Amazon Brand Registry, and what is holding your conversion rates back.Takeaways: Having the right creative content in place when you are initially building a brand on Amazo...
2022-08-111h 01
Amazon Legends PodcastSmiling Through Amazon Suspensions - Lesley Hensell - Amazon Legends - Episode # 136Today’s guest has walked many miles in the shoes of Amazon Sellers and has helped many others sellers along the way. Lesley Hensell has been a seller on Amazon for over a decade and is the Co-Founder of Riverbend Consulting. Lesley helps other Amazon Sellers who have been suspended get their accounts reinstated. You’ll hear how to approach writing your suspension, what Amazon is looking for in your Plan of Action, and how to escalate a problem within Amazon. Takeaways: When your account is suspended you need to vent and blow off so...
2022-08-0458 min
Amazon Legends PodcastPrioritizing Your Brand Presence - Matt Botha - Amazon Legends - Episode # 135The launch phase of a new product on Amazon is critical for building momentum for your brand! Matt Botha is an expert on Mergers and Acquisitions of Amazon businesses and the Associate Director of M&A at Elevate Brands. Matt discusses how to build your brand’s presence both online and in person. In this episode, you’ll hear about increasing your BSR using external traffic, using a mailing list for your Amazon brand, and measuring and raising your conversion rates. Takeaways: To build brand presence, some online brands use a physical approach and go...
2022-07-2851 min
Amazon Legends PodcastBuilding a Strong Culture Remotely - Dan Brownsher - Amazon Legends - Episode # 134For many businesses that have moved to remote work over the past few years, it has been a struggle to develop and instill a company culture with remote employees. Dan Brownsher is the Co-Founder of Partner Trend Nation and the President and CEO of Channel Key. Apart from an amazing Amazon knowledge base, Dan has managed to develop practices to help grow the culture of his companies even when working remotely! You’ll learn about using EOS and Open Book, what needs to happen during your hiring process, and why something like having your camera on during virtual meetings is...
2022-07-211h 04
Amazon Legends PodcastECommerce Sourcing Solutions - Scott Welker-Reyes - Amazon Legends - Episode # 133Because of the limitations placed on the global supply chains by the pandemic, Just In Time inventory is no longer viable for many businesses. In light of this, businesses must get more people from more countries involved in sourcing their inventory. Scott Welker-Reyes is the VP of Operations & Administration at Fermob USA and has tons of experience in eCommerce and sourcing inventory from around the world. You’ll hear about how to find international sourcing partners, what to consider when placing your next order, and why your business should choose FBA or FBM.Takeaways:...
2022-07-141h 01
Amazon Legends PodcastMoving from Vendor to Seller - Craig Leslie - Amazon Legends - Episode # 132Amazon has evolved so much and brands that started as vendors are seeing the benefits of transitioning to sellers. Craig Leslie is the VP & Director of Ecommerce at San Diego Coffee, Tea, & Spice and the Co-Founder & Director Of Ecommerce at LonoLife. Craig breaks down the differences between Vendor Central and Seller Central, why Brand Registry is so crucial, and how to capitalize on your buy box. Takeaways: While Vendor Central allows you to update some content for your listings, Seller Central offers much greater control of both the content and the pricing. Conversely, on Ven...
2022-07-071h 01
Amazon Legends PodcastPositively Controlling Your Market - Jessica Beck - Amazon Legends - Episode # 131So many Amazon sellers face the problems that come from wholesalers and distributors trying to resell their products on Amazon. Jessica Beck is the Project & Inventory manager at Grandpa Beck Games and has dealt with these same issues. Jessica discusses her processes to set up the right agreements with distributors, contact unauthorized resellers, and how to protect your listing’s buy box.Takeaways: When you begin selling through wholesale distributors, you need to make sure to control the market to avoid competing with them on Amazon thereby driving the price down. You need to...
2022-06-3056 min
Amazon Legends PodcastThe Three By Two Method For Amazon Sellers - Ashley Kinkead - Amazon Legends - Episode # 130Successfully navigating Amazon as a new seller can seem impossible, but today’s guest has the strategy for new product launches that can help! Ashley Kinkead is the Founder and CEO of Private Label Mastery, the host of the Private Label Mastery Podcast, and the author of Million Dollar e-Com Secrets. Ashley outlines the Three by Two Method of testing products, what a great opportunity looks like for Amazon Sellers new and old, and the nuances of expanding your product based on one initial SKU.Takeaways: The Three By Two Method is a pro...
2022-06-2358 min
Amazon Legends PodcastStarting My Amazon Store with 20 cents of Red Neoprene - Sean Halpin - Amazon Legends - Episode # 129Creating a new product to sell on Amazon can be as simple as solving a solution to a problem that you have that doesn’t already have a solution. Sean Halpin, the founder of Halpin Solutions, has created many products such as PowerSk8r, DiscTreever, and Putt Anywhere, which have found success on Amazon. Sean discusses his process for creating new products, what you need to know to get on the first page of Amazon, and how best to advertise your products.Takeaways: When promoting your product and brand using ads on sites lik...
2022-06-161h 02
Amazon Legends PodcastOpening the Gates of Opportunity - Michelle Ross - Amazon Legends - Episode #128Launching a new product on Amazon is a big, complicated process, but you don’t have to go in blind! Michelle Ross, a former teacher turned an entrepreneur, is the Co-Founder & COO of Cosmo Technologies. Michelle shares her experience of successfully launching a brand on Amazon and overcoming the challenges that new sellers face. You’ll hear about understanding what your customer really wants, how most effectively use your listing’s content, and what goes into thoughtfully forecasting demand.Takeaways:When selling products meant for children, you need to att...
2022-06-0950 min
Amazon Legends PodcastCreating Millionaires - Greg Elfrink - Amazon Legends - Episode # 127You’re probably great at selling your products, but you’re probably not so good at selling your business. That’s where Greg Elfrink, the Director of Marketing at Empire Flippers, comes in to share his expertise from his experience as a broker working to help sellers get the most from selling their business. Take a peek behind the curtain into the tricks buyers try to use to fool sellers, how to properly evaluate your business, and what you can realistically expect to earn from selling your Amazon company. Takeaways:Wh...
2022-06-0253 min
Amazon Legends PodcastOrganizing Your Amazon Operations - Justin Goodwin - Amazon Legends - Episode # 126For brands starting out on Amazon, it can be a rocketship ride and you need to have the inventory processes in place to keep up with your growth. Justin Goodwin, The Revenue Accelerator, has built out the systems for many Amazon brands and helped them find success. You’ll hear about what planning tools may work best for your company depending on size, how much safety stock you need to have, and what goes into a startup finding success on Amazon.Takeaways: From an operational perspective, the areas tha...
2022-05-2656 min
Amazon Legends PodcastKeeping Your eCommerce Books Clean - Nathan Hirsch - Amazon Legends - Episode # 125Most Amazon Sellers would rather do anything other than do their own bookkeeping, but they desperately need accurate numbers to make business decisions. Keeping clean records is crucial to e-commerce companies’ long-term success because of the implications it has for scaling and selling the company. Nathan Hirsch went through the same experience as an Amazon Seller and he’s warning everyone from making the same mistakes he made. You’ll learn about the bookkeeping options available to your company, how to vet a bookkeeper, and how your monthly numbers can drive your company’s success....
2022-05-1952 min
Amazon Legends PodcastThe Genesis of Ideation - Adrian Chernoff - Amazon Legends - Episode # 124Creating products that disrupt the way people think and act can seem is not something that can be done easily and just overnight. Adrian Chernoff is giving you his incredible methodology for creating new products way ahead of the competition. Adrian has 91 patents so far and won Coolest Invention of the Year from Time Magazine. Strap in for a creativity-charged conversation where you’ll learn about thinking without constraints, hidden secrets for marketing your products, and how to create the solutions of tomorrow.Takeaways: When you are creating som...
2022-05-121h 00
Amazon Legends PodcastProperly Representing Your Brand On Amazon - Sabir Semerkant - Amazon Legends - Episode # 123Discover the secrets for taking your Amazon business to the top of the charts and the first page of results! Sabir Semerkant has found success on Amazon from every starting point imaginable and is passing along what he has learned along the way. You’ll need a pen and paper as you learn about promoting your brand on Amazon the right way, how to rank higher when launching a new product on Amazon, and what you can do when it’s time to sell your Amazon Business.Takeaways: Amazo...
2022-05-0559 min
Amazon Legends PodcastBundling to Better Your Brand - Zalman Teldon - Amazon Legends - Episode # 122Start using product bundles to propel your average order value sky-high while also increasing your margins! Zalman Teldon is an Amazon expert and is letting everyone in on the nuances of product bundles and the early mistakes to avoid when creating bundles. You’ll learn about how to protect your buy box, maintain the value of your brand, and provide the right content to drive conversions.Takeaways: Bundling products can help you succeed on Amazon as their fees rise. If your customers are ordering 2 units per order, you are...
2022-04-2856 min
Amazon Legends PodcastCushioning Your E-commerce Margins - Cathleen Woodall - Amazon Legends - Episode # 121What do you do when your company has a 400% increase in orders after surviving a down year? Cathleen Woodall faced the same challenge and came out on top! Cathleen is now sharing lessons to help Amazon sellers avoid many of the pitfalls she has come across in her own entrepreneurial journey. You’ll learn about how to set up deals with distributors for long-term success, the importance of controlling your brand, and how to maintain critical metrics to keep your listings thriving. Takeaways: When a wholesaler tries to s...
2022-04-2153 min
Amazon Legends PodcastRelying on Relationships - Kiah Hagen - Amazon Legends - Episode #120The logistics behind Amazon sellers has been turned upside down over the past few years, but there are ways to keep your supply chain moving consistently. Thankfully Kiah Hagen is here to share some of those ways which have helped her find success despite the challenges. You’ll hear about the benefits of using agents to handle factories and shipping, how to prepare for peak selling seasons, and why you need to be using Amazon’s brand registry.Takeaways: Part of your success as an Amazon Seller is tied...
2022-04-1453 min
Amazon Legends PodcastLifting Off The Launchpad - David Clark - Amazon Legends - Episode #119The Amazon Launchpad Program presents an amazing opportunity to entrepreneurs starting new brands and yet not many people have heard of it. David Clark knows how awesome this program can be and is passing his knowledge on to you. You’ll learn about the side benefits of crowdfunding, the pros and cons of going into big-box retailers, and what the Amazon Launchpad Program can do for you.Takeaways: Using a Kickstarter or Indiegogo campaign gives your company many benefits beyond just the money raised. When you run a suc...
2022-04-0759 min
Amazon Legends PodcastKeeping An Eye On Your Inventory - Jeanine Fye - Amazon Legends - Episode #118Find the key to achieving success with your brand while selling on Amazon. Join Jeanine Fye in a discussion of how different parts of your Amazon operation impact your overall sales outcomes and which factors are the most important for you to watch out for. You’ll learn about the best practices for using FBA warehousing, how to understand the data you get from Amazon, and some great tips to increase your Amazon conversion rate!Takeaways: Every aspect of Amazon works together in a complex, integrated web. Something lik...
2022-03-3152 min
Amazon Legends PodcastSetting Up Your Brand to Scale - Robert Gomez - Amazon Legends - Episode #117Map out your path to success being a seller on Amazon by building out your infrastructure from day one. Robert Gomez, a veteran Amazon seller, is passing along his knowledge from his experiences running two successful brands on Amazon. You’ll learn about when to start setting your company up for scaling, when the right time to use paid ad campaigns is, and which metrics are the most important to focus on during peak selling times. Takeaways: It’s more important for you as a seller to invest...
2022-03-2452 min
Amazon Legends PodcastGo With The Amazon Experts - Michael Yanez - Amazon Legends - Episode #116There are new tools coming from Amazon all the time and some of them go right over the heads of many sellers. Michael Yanez is providing amazing tips for using the new tools like Amazon Attribution and the Brand Referral Program so you can maximize the benefits your brands can get from them. You’ll learn how to increase your traffic while increasing your ROAS, how to navigate the changes to FBA warehouse limits, and how to get started as an Amazon seller.Takeaways:Amazon Attribution is a ne...
2022-03-1757 min
Amazon Legends PodcastThe Model For Building Your Brand - Barbra Bannon - Amazon Legends - Episode #115No matter what your level of experience selling on Amazon is, you need to get ready to learn from this episode. Barbra Bannon has launched, ran, and sold multiple companies as an Amazon seller. Barbra is giving out critical advice to Amazon sellers of all sizes about what model to follow when creating your brand, how to increase your external traffic, and which KPIs to focus on. Takeaways: The proven model for building a successful brand is as follows: 1. Identify a problem facing consumers; 2. Su...
2022-03-1052 min
Amazon Legends PodcastSelling Chemicals, Cookies, & Cosmetics on Amazon - Dave Terry - Amazon Legends - Episode #114Starting to sell on Amazon can be very hard, especially if you’re selling “dangerous goods” or running three companies at the same time. Dave Terry has done both, finding great success, and now Dave’s letting you know how to do it yourself. You’ll learn about how to approach the launch of your product, the best practices for FBA, and how to get organic sales while decreasing your ad spend.Takeaways:For products that are considered “dangerous goods” on Amazon, the storage options offered by FBA...
2022-03-0359 min
Amazon Legends PodcastPreparing Your Process to Perform - Zach Cohen - Amazon Legends - Episode #113Starting up a business on Amazon is completely different from the traditional idea of creating a startup and the process can be very complex. Zach Cohen breaks down this process based on his own extensive experience with startups and selling on Amazon. Make sure you have the right mindset to start, the key clearly defined roles, and processes in place before you get started. You’ll learn about some of the intricacies of FBA and FBM, tracking and analyzing your Amazon data, and creating new listings.Takeaways:When us...
2022-02-2452 min
Amazon Legends PodcastGetting Smaller to Grow - Jason Langston - Amazon Legends - Episode #112There are so many factors that go into becoming a successful entrepreneur and it’s hard to prioritize and keep track of them. This episode’s guest, Jason Langston, has been walking that entrepreneurial journey for a long time and is handing out tips on which of those things you should really pay attention to and invest your time into. You’ll learn about reinvigorating a business to find new growth opportunities, how your attitude impacts your business, and the pitfalls to avoid when dealing with suppliers. Takeaways:There a...
2022-02-1756 min
Amazon Legends PodcastStrategizing for the Surge - Michael Anderegg - Amazon Legends - Episode #111Amazon is a wild landscape of amazing possibilities and great consequences for those who are not aware of what is going on. Michael Anderegg has seen just about everything that Amazon has to throw at him and now he’s passing along those tips in this episode. You’ll learn about the ups and downs of offering product bundles, how to approach analyzing the massive amounts of data to get valuable insights, and when to start planning for peak buying times.Takeaways:A product bundle can have many bene...
2022-02-1050 min
Amazon Legends PodcastProspering Despite the Pandemic - Brendan Kennedy - Amazon Legends - Episode #110In the face of the global pandemic, launching full-time into your own company may seem even more daunting than usual. But this feat is anything but impossible as Brendan Kennedy found out for himself. Now, Brendan is sharing his story and giving other sellers the same tips which he used to find success despite the massive obstacles. You’ll hear about how to drive more traffic to your Amazon store, navigate the launch of your products on Amazon, and optimize your ad spend budget. Takeaways:Before beginning to...
2022-02-0358 min
Amazon Legends PodcastReverse-Engineering Amazon - Barry Taitz - Amazon Legends - Episode #109Amazon offers some incredible opportunities for sellers new and old, but it’s hard to find the right choices and maximize revenue through focusing on the data. It’s hard to find someone who’s done better on Amazon than Barry Taitz. Barry passes along some incredible insights into using FBA vs FBM, choosing the right products, optimizing ad spend, and so much more. Learn about how Amazon approaches issues with sellers, growing at your own pace, and the process before you can start selling on Amazon. Takeaways:For n...
2022-01-2758 min
Amazon Legends PodcastROA: Return on Amazon - Wes Brasher - Amazon Legends - Episode #108Get ready to send your Amazon sales skyward because special guest Wes Brasher is handing out all the tricks and cluing you into all of the misconceptions about selling on Amazon. Wes is helping you figure out how to get your data, what to do with it once you get it, and how to gain the most profound insights from it. Learn about how to drive your ROAS on Amazon, differentiate yourself among the staunch competition, and the best way to think about Amazon from the perspective of a seller.Takeaways:
2022-01-131h 01
Amazon Legends PodcastDominating with Differentiation - Danielle Vincent - Amazon Legends - Episode #107There are lots of new businesses which start selling on Amazon every day and the quest to stand out among them gets more and more challenging. Luckily, Danielle Vincent, an eight-year veteran of selling on Amazon is here to pass on some pearls of wisdom. You will learn about differentiating your products, whether PPC campaigns are more important than optimizing your listings, and planning for peak selling periods. Danielle also passes along tips on launching new products that can only be learned the hard way. Takeaways: Amazon is...
2021-12-2355 min
Amazon Legends Podcast106: How to Leverage Pay-Per-Click (PPC) Advertising on Amazon by Elizabeth Greene“If you're going to be at the heart of [Amazon operations], that's going to require you to be deeply entrenched.” -Elizabeth Greene The goal of every seller is to make more sales, but it is a real challenge to get visibility in the market. Approximately 80% of buyers only buy from page one of the search results and about 70% value organic rankings. Thankfully, there are advertising agencies that offer their expertise in this specific arena such as Junglr. In this episode, Nick and Junglr’s Cofounder, Elizabeth Green share how you can leverage pay-per-click (PPC) advertis...
2021-11-1944 minAmazon Legends Podcast105: The Formula for Success on Amazon for Retailers by Andy Heck“You have to look at products that are worth your while and whether you are protected from a pricing standpoint. You don't want to go through all the effort, and then find out that you make zero margins on it.” -Andy HeckAlpin Haus President, Andy Heck started out as a retailer before eventually diving into the online side of the business. As he learned the ins and outs of Amazon selling, he was also able to build an adaptable and efficient system to stay on top of the game. In this episode, Nick and...
2021-11-1240 minAmazon Legends Podcast104: How Amazon Consulting Experts Can Help You in Your Amazon Selling Journey with Samuel Cohen“If you want Amazon to commit to you, you have to commit to Amazon.” -Samuel CohenAmazon is one of the most widely-known household names for online shopping these days. That’s why more and more entrepreneurs are hoping to enter this trillion-dollar platform. This week, Nick and Samuel Cohen, CEO of Amazon Consulting Experts (ACE) will bring different perspectives and insights into your journey to becoming an Amazon Legend! ACE offers a comprehensive service for current and future online sellers. Samuel and his team help their clients in various areas...
2021-11-0546 minAmazon Legends Podcast103: Changing the World with Sheets and Giggles by Colin McIntosh"Even if you have a lot of passion, you have to build a business that works, a business model that scales… You have to build something before you can continue to help others on a larger scale." -Colin McIntoshFounded in 2017 by Colin McIntosh, Sheets & Giggles is a company that manufactures sustainable beddings from high-quality Eucalyptus wood pulp. The company has been making conscious efforts to impact the world with every sheet they make. For every tree harvested, they plant two more. To date, Sheets & Giggles have already planted 55, 677 trees! C...
2021-10-1140 minAmazon Legends Podcast102: Launching LidPal on Amazon by Meridith Moore“It definitely is not an overnight success. It is going to take a little while before you can get up and running. Spend the time to do all your research before you dip your foot in the water.” -Meredith MooreLidPal is a customizable cup lid, originally designed as a glass cover to keep drinks from contaminants such as bugs, hookah, debris, and even roofies (date rape drugs)! It can also be used as a promotional product for companies, bars, and restaurants. It is your safety pal, and it is now on Amazo...
2021-10-1125 minAmazon Legends Podcast101: Introducing the Amazon Legends Podcast By Nick Uresin!“Amazon advocates for best customer experience, so you need to be able to translate that into what it means for you, your products, and your services” -Nick UresinWelcome to Amazon Legends! This podcast will bring real life stories from Amazon sellers. You will hear from CEOs of large companies and entrepreneurs, who became power sellers. Experts specializing in helping sellers AND both former and current Amazon employees will give us an insight from behind the scenes.We will share knowledge you can take and apply to your Amazo...
2021-08-3124 min