podcast
details
.com
Print
Share
Look for any podcast host, guest or anyone
Search
Showing episodes and shows of
Nick Warren
Shows
Stories Mean Business - Nick Warren
1232: The Cursed Calm
It's been one of those weeks. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-28
07 min
Stories Mean Business - Nick Warren
1231: Yellowstone - Season 5, Part 1
Maybe what's said on the ranch, should stay on the ranch. Also ... the importance of societal breakdown (for storytelling) and why your Inciting Incident needs to rock your world. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-27
10 min
Stories Mean Business - Nick Warren
1229: Randomness, Redundancy & Simplicity
It's funny what losing hot water will make you think about. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-25
07 min
Stories Mean Business - Nick Warren
1228: Discarding the Junk
It's been one of those days š ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-24
05 min
Stories Mean Business - Nick Warren
1224: The Last of Us - Thoughts on Episode 1
This podcast contains spoilers. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-20
14 min
Stories Mean Business - Nick Warren
1223: Speechify
Short podcast, recorded late. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-19
03 min
Stories Mean Business - Nick Warren
1222: The Other Golden Rule
I wander around more than usual, in this one. Sorry. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-18
09 min
Stories Mean Business - Nick Warren
1221: The Traitors - First thoughts
If you are interested in storytelling, and the creation of tension ... this is a show to watch. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-17
11 min
Stories Mean Business - Nick Warren
1217: Information versus Implementation
This is worth repeating. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-13
07 min
Stories Mean Business - Nick Warren
1216: Open To Scrutiny
Sometimes it's the little things that tell you that the progress is happening. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-12
05 min
Stories Mean Business - Nick Warren
1215: ChatGPT and GPT3
The world is the same as it's always been ... changing. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-11
07 min
Stories Mean Business - Nick Warren
1214: Websites That Work
If you are struggling to convert visitors to your website, start by downloading Making Websites Win from Conversion Rate Experts. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-10
17 min
Stories Mean Business - Nick Warren
1211: The Power of Tacit Knowledge
This is the stuff that goes deep! ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-07
05 min
Stories Mean Business - Nick Warren
1210: From The Ground Up
What are the plate tectonics in your business? ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-06
06 min
Stories Mean Business - Nick Warren
1209: The Value of the Right Word
Why don't we have a word like this in English? ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2023-01-05
06 min
Stories Mean Business - Nick Warren
1197: Vox populi, Vox Dei
Curious activity from the self-proclaimed "Chief Twit". ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-24
04 min
Stories Mean Business - Nick Warren
1196: The Gap Between
I've been rereading my own books, which was weird. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-23
05 min
Stories Mean Business - Nick Warren
1195: Very Little (Or None At All)
So yesterday, we went from very little running water to none at all. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-22
04 min
Stories Mean Business - Nick Warren
1193: Subverting Memetic Desire
Don't want the stuff that other people have, want the skills they mastered to get it. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-20
06 min
Stories Mean Business - Nick Warren
1192: Mind If I Send It Over?
Just as I sat down to do the podcast, this email landed. I think it's worth mentioning. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-19
04 min
Stories Mean Business - Nick Warren
1191: 28 Days Later
Twenty years on, it's not as scary as I remember ... but it totally holds up. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-18
06 min
Stories Mean Business - Nick Warren
1190: The English - Review
There are a lot of interesting TV dramas about at the moment.Ā The English is one of them. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-17
06 min
Stories Mean Business - Nick Warren
1189: The Grammar of Greatness
Here's an interesting idea. Can we use grammar to improve our lives? I didn't mention the title of the book in the show, it's Grammar for a Full Life by Lawrence Weinstein. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-16
04 min
Stories Mean Business - Nick Warren
1187: Low-End Disruption
A simple example of a powerful strategy. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-14
06 min
Stories Mean Business - Nick Warren
1186: Costs Aren't As Costly As We Think
Put simply, shipping work is more important than lowering costs. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-13
05 min
Stories Mean Business - Nick Warren
1183: The Terminator Defence
James Cameron and I understand how the world works. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-10
05 min
Stories Mean Business - Nick Warren
1182: One Piece Flow
The most efficient thing I do (on a daily basis). ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-09
06 min
Stories Mean Business - Nick Warren
1181: Finding the Waste
We know it's there, but where is it hiding? ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-08
07 min
Stories Mean Business - Nick Warren
1180: The Vanishing Wallet
āMost of what we say and do is not essential. If you can eliminate it, youāll have more time, and more tranquility. Ask yourself at every moment, āIs this necessary?āā Marcus Aurelius ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-07
05 min
Stories Mean Business - Nick Warren
1179: Thoughts on Worldbuilding
And John Wick. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-06
06 min
Stories Mean Business - Nick Warren
1175: Kettle Sprints
This is one of my dumb productivity techniques. (I don't mind being weird when something works.) ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-02
03 min
Stories Mean Business - Nick Warren
1174: One Dog, Two Leads
Why we can't see what we can't see ... and what to do about it. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-12-01
05 min
Stories Mean Business - Nick Warren
1173: Cycling To Mordor
80km down, 2,816.82 to go. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-11-30
05 min
Stories Mean Business - Nick Warren
1172: Learning Difficulties
This will surpise no one, but I didn't do that well at school. For me, it took 6 weeks at sea to light the learning fire. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-11-29
09 min
Stories Mean Business - Nick Warren
1171: Killing My Darlings
I've spent the whole day doing this? ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-11-28
02 min
Stories Mean Business - Nick Warren
1170: Killing Work In Progress
Metaphors like this are how I justify the time I spend gaming. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-11-27
05 min
Stories Mean Business - Nick Warren
1169: 3 Lean Tweaks
It's not OCD, really it's not. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-11-26
09 min
Stories Mean Business - Nick Warren
1168: Tense Conversations
Tense talk with a potential client. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-11-25
05 min
Stories Mean Business - Nick Warren
1167: Breath In, Breath Out
Breath in = inputs/ideas/fuel Breath out = focused execution ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-11-24
03 min
Stories Mean Business - Nick Warren
1166: The Judo Throw Every Business Needs
Almost 40 years ago I landed flat on my back ... here's why. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-11-23
05 min
Stories Mean Business - Nick Warren
1165: The Power of Redrafting
Let's do yesterday again. Here's the LinkedIn post I mentioned. ---- Here's how I've leveraged Laziness, Recklessness and Vanity to create 1,164 daily podcasts (so far) Like you, I'm busy. Like you I have clients, customers, deadlines and family stuff. But Iāve put out 1,164 daily podcasts over the past 3 years. Here are the 3 'negative' traits Iāve leveraged to do it. 1: Laziness I'm lazy. #Simplicity is the key to #efficiency, so Iāve built a brilliantly boring* and repeatable proces...
2022-11-22
06 min
Stories Mean Business - Nick Warren
1164: The 3 Principles I've Used To Create 1,164 Daily Podcasts (despite being a lazy bum)
This is my 1,164th daily podcast, even though I'm basically a lazy bum.Ā Here are 3 principles I've used to do it. Principle 1: Simplicity Each podcast is short - 4-10 minutes, and deals with one thing. No guests (aside from Seth Godin on episode 1,000) No editing or real production value (I just used my phone for ages) Principle 2: Strategy Almost every problem in life is caused by short-term thinking My strategic goal was consistency, NOT quality Quality early on is a trap that stops you doing anything. Gmail was in beta for years. M...
2022-11-21
09 min
Stories Mean Business - Nick Warren
1163: This Podcast Contains Swearing
And that's probably a good thing. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-11-20
07 min
Stories Mean Business - Nick Warren
1162: Default Left
A dumb but useful thing I do. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-11-19
05 min
Stories Mean Business - Nick Warren
1161: How Our Hotel Changed My Story
Business storytelling isn't just about grand narratives, clever companies use small storytelling techniques to relentlessly build their business.Ā This podcast has one example. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-11-18
04 min
Stories Mean Business - Nick Warren
1156: Let's Wrap This Up
Over the past 30 days, we've taken a stroll through some of the principles and techniques of business storytelling... Triggers. Subtext. The power of open loops. We've seen how stories start when somene's world is thrown out of balance, unleashing a deep desire within them. The pursuit of that desire is, of course, the story ... whether it's Die Hard, Casabalanca, or Ross and Rachel. Or indeed, the business life that you are building through your work, brand or startup. We've also seen how actions reveal character. We began...
2022-11-13
06 min
Stories Mean Business - Nick Warren
1155: Relentless Escalation
At the start of Indiana Jones and the Last Crusade, Indy learns that his father (Henry) is missing. By the end they'll be reunited, but Henry will be on the ground, dying ... Thus grow great stories, relentlessly escalating tension, conflict and threat. Indy visits Venice to track down his Dad, but Henry isn't buried in a local library, he's imprisoned by Nazi's seeking a) his Grail notebook and b) eternal life. So Henry is found, but the stakes are massively raised: The quest for the Grail is not archaeology. Itās...
2022-11-12
03 min
Stories Mean Business - Nick Warren
1153: What Do You Want?
At the start of Ferris Bueller's Day Off, our hero tells us EXACTLY what he wants: "This is my ninth sick day this semester. If I go for ten, I'm probably going to have to barf up a lung. So, I absolutely MUST MAKE THIS ONE COUNT." At the start of Casino Royale, M reads Bond the riot act: You stormed into an embassy! You violated the only absolutely inviolate rule of international relationships! And why? So you could kill a nobody! ... We are trying to find out how an entire network of terrorist groups is...
2022-11-10
03 min
Stories Mean Business - Nick Warren
1152: Because It Will Hurt More
My favourite lines from Robin Hood: Prince of Thieves comes (of course) from the scenery-chewing Sheriff of Nottingham: "LOCKSLEY, Iāll cut your heart out WITH A SPOON!" Moments later, when his dim, witted, cousin questions his choice of cutlery, the peerless Alan Rickman, answers with a snarl: "BECAUSE It's blunt, you idiot. It'll hurt more!" Funny, as these lines are, there's no hidden meaning here. They are puddle deep. The Sheriff intends to cut Robin's heart out with a spoon because it will hurt more. That's it. But co...
2022-11-09
06 min
Stories Mean Business - Nick Warren
1152: What Lies Beneath?
We all know that Love Actually is a political, instructional film. Among other things, we learn what drives the UKās foreign policy: "I love that word, 'relationship.' Covers all manner of sins, doesnāt it? I fear that this has become a bad relationship; a relationship based on the president taking exactly what he wants and casually ignoring all those things that really matter to, umā¦Britain." ... The entire emotion of Hugh Grantās Prime Minister speech is captured and channelled through the simple, penultimate word. Um. But heās not alon...
2022-11-08
05 min
Stories Mean Business - Nick Warren
1150: It's Your Choice, Woody
In Toy Story 2, Jessie forces Woody to face a terrible truth ā that he will be abandoned by the child he loves. Speaking as a parent, it felt pretty brutal: "You never forget kids like Emily or Andy. BUT THEY FORGET YOU. How long will it last, Woody? Do you really think Andy is going to take you to college... or on his honeymoon? Andy's growing up... and there's NOTHING you can do about it." ... Except, as Jessie says ⦠there IS something that Woody can do about it. In this series, we've seen how char...
2022-11-07
05 min
Stories Mean Business - Nick Warren
1146: Big Picture, Little Picture
In Terminator 2: Judgment Day, it takes 80 seconds to drop Arnie into the steel. Let's talk about why... Because during that time, director James Cameron gives us a little #masterclass on #storytelling. In an on-set report, a journalist at the time talked about Cameron's ability to hold two things in his head at once ā the big picture and little picture. ā¢Ā Where do we want all the extras in this wide shot? ā¢Ā But also ... how much blood do we want on this specific extraās hand? I call this "Nailing Th...
2022-11-03
06 min
Stories Mean Business - Nick Warren
1145: Going The Distance
My business is built on the foundation of simple, powerful idea: People who tell better stories, get better lives... Like most simple ideas, it scales well, from day to day decision making to ... yes, becoming a movie star: In 1976, Sylvestor Stallone created one of cinemas most enduring characters. Yes ... Rocky lost the prize fight, but he won the girl (and the Oscar for Best Picture) so I guess he came out on top... My favourite line from the movie hints at a classic rule of storyelling. Here it is:
2022-11-02
04 min
Stories Mean Business - Nick Warren
1144: The Frame Is The Game
In 2009, Pixar's Up brought my gnarly heart to tears. (My BIG tearjerker is still ET of course ā when the flower blooms ā but I digress.) Yesterday we talked about Psycho, and the attention storytellers generate when they show us that the world isn't what we think it is. But it's more than attention that's being created; it's opportunity. Opportunity for persuasion. Opportunity for change. The opening 11 minutes and 34 seconds of Up are a masterclass of storytelling, particularly the montage that begins at 7 minutes 14 seconds. For four wordless minutes, we w...
2022-11-01
04 min
Stories Mean Business - Nick Warren
1140: A Shortcut To Caring
Meet Judy.Ā If theĀ FIRST COMMANDMENT of storytellingĀ is 'MAKE ME CARE', she's the bomb. Sheās one of the cool, capable badasses from Cyberpunk 2077, and yesterday, she asked me the question that MOST MEN FEAR above all others. "You know exactly what Iām tryna say. What did it mean, like, to you?" The possible answers: 1) The beginning of something amazing 2) A pleasant distraction. Hmmm. I spent way longer thinking about my answer than any adult should ⦠at least while playing a...
2022-10-28
03 min
Stories Mean Business - Nick Warren
1138: It's Just Science
For a long-time, Back To The Future was my favourite time travel documentary. It's just ... science. Marty McFly was short (like me), uncool (like me) ... but still had a great-looking girlfriend. There we differed. At 15, I had no girlfriend of any kind. The movie 'transported' me in the sense I mentioned yesterday. When humans encounter stories that resonate, they become the characters. This isn't a metaphor. Nicole Speer and others have shown that stories activate neural representations of visual and motor experiences. When Marty McFly...
2022-10-26
05 min
Stories Mean Business - Nick Warren
1137: Humanity Beats Cool - Business Storytelling Techniques (10/30)
It's time to talk about our favourite Christmas movie. Yesterday, we heard that the first commandment of storytelling is to make people care ... and saw how Andrew Stanton did that with a 22nd century trash compactor. He made Wallā¢E like us. This matters, because we humans are generally selfish, self-obsessed creatures. Evolution made us that way. We pay more attention to stories and situations that seem to be about us. Which brings us to Die Hard. In 1988, John McClane exploded into cinemas. Played by Bruce Willis an...
2022-10-25
05 min
Stories Mean Business - Nick Warren
1136: Why Most Business Communication Fails
For the first 40 minutes of Wallā¢E, we watch a menial robot ā a trash compactor ā trundle through an abandoned world. There is no almost dialogue, and yet we are filled with emotion. The robot is industrious, creative and desperately lonely. He gazes up towards the heavens, dreaming of ... what? Connection? Companionship? Love? Andrew Stanton, the film's creator and director, called this dialogue-free opening the purest form of storytelling. When I first saw the film, it reminded me of a Doctor Who comic I read w...
2022-10-24
05 min
Stories Mean Business - Nick Warren
1135: The Obvious Secret of Business Storytelling
Three days ago, I literally jumped with joy ... but I'll get to why in a moment. First, I want to talk about Iron Man. In 2008, Jon Favreau's superhero-spy movie exploded into cinemas and lit the fuse on the Marvel Cinematic Universe. How? With the exception of Sam Rami's Spider-Man and Spider-Man 2 ā the superhero genre had been patchy at best. But Favreau represented a different approach. He wasn't just a director for hire. He was a fan. He worked for Marvel, not just for some studio wh...
2022-10-23
07 min
Stories Mean Business - Nick Warren
1134: The Best Story Wins
I'm going to take a step back today, to focus on why storytelling is so powerful... In The Usual Suspects (1995), Special Agent Dave Kujan struggles to uncover the identity of mythic underworld monster, Keyser Söze. If you've seen the film, you'll remember its final reveal... It's a movie about the persuasive power of story. As the agent picks his way through the complex, conflicting accounts of a shooting, he struggles to sort fact from fiction. But in a critical sense, everything in life is fiction... Yesterday, I hinted at...
2022-10-22
06 min
Stories Mean Business - Nick Warren
1133: Create Contrast
The Netflix juggernaut, Stranger Things, is built around the concept of the Upside Down ā a dark, twisted reflection of our world. Yes ā today, we're talking CONTRAST. In his first book, Maps of Meaning, Professor Jordan Peterson describes how contrast motivates us. "Our most fundamental maps of meaning ā maps which have a narrative structure ā portray the motivational value of our current state, conceived of in contrast to the hypothetical ideal, accompanied by plans of action." If you need to read that twice, go ahead. The insight is simple. Our actions are rele...
2022-10-21
05 min
Stories Mean Business - Nick Warren
1132: Ask Questions
Business storytelling techniques: 6/30 ASK QUESTIONS Friends begins when a woman in a wedding dress stumbles into a Greenwich Village coffee shop... The huge bestselling novel, The Lovely Bones, begins with the line: "My name was Salmon, like the fish; first name Susie. I was fourteen when I was murdered on December 6, 1973." Killing Floor, the first Jack Reacher novel, begins: "I was arrested in Eno's diner. At twelve o'clock. I was eating eggs and drinking coffee. A late breakfast, not lunch. I was wet and tired after a...
2022-10-20
08 min
Stories Mean Business - Nick Warren
1131: Start With The End
Business storytelling techniques: 5/30 START WITH THE END Most movies resolve their TENSION in the final act, but in 1999, a low-budget film swept to success by doing something different... The Sixth Sense had one of cinema's great, unexpected endings, but it didn't resolve all the tension. In fact, it created more. The audience kept talking long after they left the theatre, and word of mouth powered the movie to multiple box-office records. Here's the lesson... When we seek to influence or persuade, our job is to...
2022-10-19
06 min
Stories Mean Business - Nick Warren
1129: Flow
Business storytelling techniques: 2/30 FLOW Season 1, Episode 2 of The West Wing is titled "Post Hoc, Ergo Propter Hoc". After this, therefore because of this. The episode opens with President Bartlet complaining that his staff are falling for this logical fallacy ā assuming that one thing led to another just because it came first... Humans seem especially vulnerable to this mistake: She's angry because I said that thing. The vaccine caused my illness. I scored because of my lucky shirt. The critical insight for storytellers and persuaders is th...
2022-10-17
06 min
Stories Mean Business - Nick Warren
1129: Triggers
Business storytelling techniques: 2/30 TRIGGERS I'm writing this the day after the sad death of Robbie Coltraine. Fantastic actor. For me, he'll always be Cracker, but as Hagrid, he's a fantastic example of today's thesis. Stories are about change. Yesterday, I talked about POINTS OF NO RETURN. Today, we're focused on where to start our story ... the triggers of change. Harry Potter learns he's a wizard Dr John Watson is forced to find a roommate The dead walk In each of these cases, something happens that throws the normal world...
2022-10-16
04 min
Stories Mean Business - Nick Warren
1128: Your Point Of No Return
Business storytelling techniques: 1/30 THE POINT OF NO RETURN In the second season of Breaking Bad, Walter White crosses a line. Itās episode 12, and heās standing over a young woman whoās choking to death. He could easily save her, but he does nothing. Because the woman is a threat. Bryan Cranston, the actor who plays White, describes the emotional aftermath of the scene in his memoir, A Life In Parts... "And then, somehow, as she was fading, she wasnāt herself anymore. I wasnāt l...
2022-10-15
04 min
Stories Mean Business - Nick Warren
1127: The Unstoppable Storyteller
Here's something you haven't thought before. You are powerless to resist the storyteller inside your head This picture nails the point... If you've never seen Game of Thrones, it's a fairy-tale wedding. If you have, it's a visceral knot of tension and dread. And whichever is it, you have no choice. The voice inside you roars ahead, freighting the image with inference, meaning and story. And that story changes reality in a way you can't resist. Which is why storytelling is such a powerful skill. ...
2022-10-14
07 min
Stories Mean Business - Nick Warren
1126: How A Story Saved My Buisiness
A good story can save or make your business. Hereās a true example. Itās three lines long, but it changes reality⦠Back in the late 1990s, I had a problem. I'd quit my IBM job in a temper tantrum and accidentally started a web agency. In reality, "agency" was a pretty grand title for what we had. The company had just two employees. For most of the brands we wanted to work with, this was a problem. "How big is your team?" they'd ask. "Two...
2022-10-13
04 min
Stories Mean Business - Nick Warren
1125: The Power of Tiny Signals
Hereās a puzzle⦠Most leaders agree that storytelling is powerful, but few can articulate why. Hereās a big clue >> In the New York Times bestseller, Pre-Suasion, Robert Cialdini demonstrates our vulnerability to tiny signals ⦠His examples blow my mind: How writing down a big number makes us more likely to buy an expensive box of chocolates. How hearing French music makes us more likely to buy a bottle of French wine. How asking whether someone is adventurous makes it more likely that they will try an untested product. How hand...
2022-10-12
07 min
Stories Mean Business - Nick Warren
1124: Promise and Wait
Trust is the most under-valued and under-discussed quality in business. Hereās why ⦠Four years ago, we brought Tala back from Battersea Dogs Home.Ā She was our 3rd Collie, but our first rescue dog. I admit, I had doubts. She'd been found, tied up and abandoned near some derelict outbuildings in the north of England. For reasons I prefer not to think about, she was particularly scared of men. She hid beneath the kitchen table for days, eventually learning to trust my wife and kids. With...
2022-10-11
04 min
Stories Mean Business - Nick Warren
1123: Do You Sell Simplicity?
Do you sell simplicity? I only ask because... Google simplified finding stuff. Amazon simplified shopping. Hotmail simplified email. Apple simplified software distribution (among other things) Headspace simplified meditation IKEA simplified furniture Netflix simplified video rental Spotify simplified music Canva simplified design Xero simplified accounting. LinkedIn simplified networking. Two thoughts: 1) Simplicity on one side requires complexity on the other. 2) Business that sell simplicity unlock great value. I've sold complex and I've sold simple. The pitch that works best is 6 words long. We talk. I write. You publish.
2022-10-10
05 min
Stories Mean Business - Nick Warren
1122: 10% Less Good Looking
Itās helpful to remind ourselves that EVERYONE online is: 10% less good-looking than their profile pic. 25% less together than they appear. 50% less successful than they secretly want to be.* But itās equally important to remember that EVERYONE behind those pics is 100% real. Act accordingly. (*This figure comes via Will Storrās great book, The Status Game. Studies show that however successful we are, we always believe that true happiness will arrive when we have about double what we have now. A sobering thought.) ------------------- The Storie...
2022-10-09
04 min
Stories Mean Business - Nick Warren
1121: The Profile Pic mistake
Yesterday, I tried to take a new profile photo. Huge mistake. Huge lesson. "Just be casual", I told the grizzled guy staring back at me. "All you have to show is that youāre approachable, intelligent, creative, experienced, responsive, dependable, funny, understanding and amazing at what you do." 30 minutes later, I abandoned the effort when it (finally) reminded me of a decision I made years ago. Back in spring 1999, I was getting ready to phone my biggest consultancy client. He was one of the dot-com pioneers and he...
2022-10-08
04 min
Stories Mean Business - Nick Warren
1120: Building the Muscle
Last month, I put out my 1,111th daily podcast. This month, Iām writing 31 posts on LinkedIn (as a challenge to myself).Ā Doing a podcast is easy.Ā Writing a post is easy. Staying consistent is hard. First, itās work. Then itās a muscle. But eventually, it becomes your identity. Which is why you should do it. Donāt make podcasts. Donāt write posts. Do your thing. But whatever that is, go further than youāve gone before...
2022-10-07
03 min
Stories Mean Business - Nick Warren
1119: Two Businesses. Which Are You?
Two businesses. Which are you? One is a hunter-gatherer. It grinds hard to sell, pushing out every day to chase opportunities, smash objections and make sales. The other is a blacksmith. It grinds hard to build a centre of gravity, establishing expertise, reputation and status. Both work, but only one attracts opportunity like water flowing downhill. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https...
2022-10-06
03 min
Stories Mean Business - Nick Warren
1118: Persuasion in Brief
Persuasion tactics in brief ... Inspire: With this, you can fly. Negotiate: If you do this, I'll do that. Shame: No decent person could deny this. Appeal to vanity: This item is exclusive. Passive aggressive: Fine, don't buy it. Threaten: Do this now, or I'm taking it away. Social Proof: See, everyone's doing it. Dis: I'm not sure you're up to this. Compromise: Okay, how about half? Slipstream: My God, it's so you. or ... Empathise: And create something others want. Tactics have consequences. Act accordingly. ------------------- The Stories Mean...
2022-10-05
09 min
Stories Mean Business - Nick Warren
1117: Where's the 'Why'?
Still amazes me that so many people struggle to give their 'why'. They have an offer, but if you ask them to talk about themselves, they stumble. "Buy my thing. It's good. Honest." Sure, but where's the depth? I need the origin story. And it doesn't mean being bitten by a spider or doused in gamma radiation. (Although that would be cool.) It's the story of how you ended up here. 250 words. 90 seconds of a conversation. That's all I need. It's not your offer ā it's the reason I can trust your offer. ------------------- The Stories Mean Business podcast with Nick Wa...
2022-10-04
04 min
Stories Mean Business - Nick Warren
1116: How Reputations REALLY Get Built
For 1%, life works like this: Attention > Money For the rest of us, the reality is closer to: Effort > Attention > Opportunity > Work > Skill > Money > Trust > Reputation > Influence > Craft > Status > Wealth > Sustainable accelerants include: Consistent effort Long-term thinking Giving before you get Telling better stories To be clear. We are in the 99%. Act accordingly. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https...
2022-10-03
05 min
Stories Mean Business - Nick Warren
1115: Do They Know You Are Serious?
60 seconds that changed my life. No exaggeration.Ā ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-10-02
06 min
Stories Mean Business - Nick Warren
1113: Octoberfest (But Not With Beer)
It's time to play a game ... ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-09-30
06 min
Stories Mean Business - Nick Warren
1112: Why We Are Driven By Tension
Contentment is all very well, but ... ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-09-29
04 min
Stories Mean Business - Nick Warren
1111: The Greatest Life Hack
Here's a fundamental truth of the human condition. If you get what you want, youāll want something more. The greatest hack ā therefore ā is to learn to want what we have. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-09-28
05 min
Stories Mean Business - Nick Warren
1110: House of Dragons versus The Rings of Power
One thing we can learn and use as business storytellers. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-09-27
05 min
Stories Mean Business - Nick Warren
1109: Hacking Cause and Effect
Turning £10 into £20. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-09-26
05 min
Stories Mean Business - Nick Warren
1108: The CD Baby Email
Classic marketing example from Derek Sivers, who wrote this joyful email in 20 minutes. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-09-25
04 min
Stories Mean Business - Nick Warren
1107: Beautiful Irrelevance
Here's the link I mentioned in the episode. Enjoy. Summer Swing - Electro Swing Mix 2022 https://www.youtube.com/watch?v=2pFFdTgg9s4 ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-09-24
02 min
Stories Mean Business - Nick Warren
1106: TL;DR
Sometimes it's good to be short, as my Dad used to tell me. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-09-23
04 min
Stories Mean Business - Nick Warren
1105: The Quest for Constraint
Kensington. London. 1984. A man held against his will ... ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-09-22
05 min
Stories Mean Business - Nick Warren
1103: And the Piper Walks Away
All will be well. The Queen said so. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast
2022-09-20
03 min
Buddycast
Buddycast with Nick Warren (Part II)
On this episode of Buddycast, we'oore back and talking about 40 under 40 with our buddy Nick Warren from the Erie Reader. Learn all about this article and all of Nick's works right here on everybuddy's favorite show Buddycast! #gobesomeonesbuddy --- Send in a voice message: https://podcasters.spotify.com/pod/show/nick-sorensen/message Support this podcast: https://podcasters.spotify.com/pod/show/nick-sorensen/support
2022-09-08
23 min
Stories Mean Business - Nick Warren
1000: Seth Godin & Nick Warren Talk Story
This is Episode 1000 of the Stories Mean Business podcast, and today I welcome my first guest ... the marketing LEGEND that is Seth Godin.Video and Seth on Story Wikihttps://storiesmeanbusiness.com/seth-godin-on-story/-----------Nick: Hey there friends. This is Nick and this amazingly is episode 1000, of the stories mean business podcast. And Iām absolutely thrilled. Youāve listened to the last couple of episodes. Youāll know that today we have, well, a legendary guest. Iām going to say Seth Godin, welcome to the podcast. Thanks for coming on.
2022-06-08
11 min
Stories Mean Business - Nick Warren
769: Nick Warren's Strategy Map
Yesterday, we talked about Walt Disney's strategy map, and how he explicitly connected his empire's assets to grow his business.In this episode, I discuss how I'll be bridging the gap between my podcast and my my course.The scale is different, but the principle is the same.Episode home:https://StoriesMeanBusiness.com/podcast/769:-Nick-Warrens-Strategy-Map
2021-10-20
07 min
Stories Mean Business - Nick Warren
501: Learning To See (Drawing 2)
Including insights from Richard Feynman, Ray Dalio and Nick Warren š¤£
2021-01-24
08 min
Buddycast
Buddycast with Nick Warren
On this episode of Buddycast, we chat with Nick Warren from the Erie Reader. Hear about his adventure with the Erie Reader a local monthly print here in Erie. All here on Buddycast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/nick-sorensen/message Support this podcast: https://podcasters.spotify.com/pod/show/nick-sorensen/support
2020-09-14
25 min
Stories Mean Business - Nick Warren
240: Your 90-Second Story : Part 5
Exclusive training from Nick Warren
2020-05-08
16 min
Stories Mean Business - Nick Warren
239: Your 90-Second Story : Part 4
Exclusive training from Nick Warren.
2020-05-07
20 min
Stories Mean Business - Nick Warren
238: Your 90-Second Story : Part 3
Exclusive training from Nick Warren
2020-05-06
24 min
Stories Mean Business - Nick Warren
237: Your 90-Second Story : Part 2
Exclusive Training from Nick Warren
2020-05-05
13 min
Stories Mean Business - Nick Warren
236: Your 90-Second Story : Part 1
Exclusive training from Nick Warren.
2020-05-04
15 min
Stories Mean Business - Nick Warren
1: Using gaps to build tension
In the first episode we're starting small, talking about how gaps build tension. It's GCSE Results Day in the UK... and Nick's daughter is waiting to find out her results. Tension is high.Transcript:00:02 This is Nick Warren from the StoryHacker.TV podcast. This is episode one.00:06 One of the things we try and do in stories obviously is create tension ... andtension is usually...00:15 ... It's usually....00:1500:17 ... Uh...00:17 ....00:17 It's a gap just like that was.00:21 It's a gap between what the audience knows already and what will happen next. So we've got an example of that going on today. Today in...
2019-08-22
02 min