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Stories Mean Business - Nick WarrenStories Mean Business - Nick Warren1232: The Cursed CalmIt's been one of those weeks. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-2807 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1231: Yellowstone - Season 5, Part 1Maybe what's said on the ranch, should stay on the ranch. Also ... the importance of societal breakdown (for storytelling) and why your Inciting Incident needs to rock your world. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-2710 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1229: Randomness, Redundancy & SimplicityIt's funny what losing hot water will make you think about. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-2507 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1228: Discarding the JunkIt's been one of those days šŸ™„ ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-2405 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1224: The Last of Us - Thoughts on Episode 1This podcast contains spoilers. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-2014 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1223: SpeechifyShort podcast, recorded late. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-1903 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1222: The Other Golden RuleI wander around more than usual, in this one. Sorry. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-1809 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1221: The Traitors - First thoughtsIf you are interested in storytelling, and the creation of tension ... this is a show to watch. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-1711 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1217: Information versus ImplementationThis is worth repeating. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-1307 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1216: Open To ScrutinySometimes it's the little things that tell you that the progress is happening. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-1205 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1215: ChatGPT and GPT3The world is the same as it's always been ... changing. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-1107 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1214: Websites That WorkIf you are struggling to convert visitors to your website, start by downloading Making Websites Win from Conversion Rate Experts. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-1017 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1211: The Power of Tacit KnowledgeThis is the stuff that goes deep! ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-0705 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1210: From The Ground UpWhat are the plate tectonics in your business? ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-0606 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1209: The Value of the Right WordWhy don't we have a word like this in English? ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2023-01-0506 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1197: Vox populi, Vox DeiCurious activity from the self-proclaimed "Chief Twit". ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-2404 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1196: The Gap BetweenI've been rereading my own books, which was weird. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-2305 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1195: Very Little (Or None At All)So yesterday, we went from very little running water to none at all. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast 2022-12-2204 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1193: Subverting Memetic DesireDon't want the stuff that other people have, want the skills they mastered to get it. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-2006 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1192: Mind If I Send It Over?Just as I sat down to do the podcast, this email landed. I think it's worth mentioning. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-1904 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1191: 28 Days LaterTwenty years on, it's not as scary as I remember ... but it totally holds up. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-1806 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1190: The English - ReviewThere are a lot of interesting TV dramas about at the moment.Ā  The English is one of them. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-1706 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1189: The Grammar of GreatnessHere's an interesting idea. Can we use grammar to improve our lives? I didn't mention the title of the book in the show, it's Grammar for a Full Life by Lawrence Weinstein. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-1604 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1187: Low-End DisruptionA simple example of a powerful strategy. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-1406 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1186: Costs Aren't As Costly As We ThinkPut simply, shipping work is more important than lowering costs. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast 2022-12-1305 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1183: The Terminator DefenceJames Cameron and I understand how the world works. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-1005 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1182: One Piece FlowThe most efficient thing I do (on a daily basis). ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-0906 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1181: Finding the WasteWe know it's there, but where is it hiding? ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast 2022-12-0807 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1180: The Vanishing Walletā€œMost of what we say and do is not essential. If you can eliminate it, you’ll have more time, and more tranquility. Ask yourself at every moment, ā€˜Is this necessary?ā€™ā€ Marcus Aurelius ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-0705 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1179: Thoughts on WorldbuildingAnd John Wick. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-0606 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1175: Kettle SprintsThis is one of my dumb productivity techniques. (I don't mind being weird when something works.) ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-0203 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1174: One Dog, Two LeadsWhy we can't see what we can't see ... and what to do about it. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-12-0105 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1173: Cycling To Mordor80km down, 2,816.82 to go. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast 2022-11-3005 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1172: Learning DifficultiesThis will surpise no one, but I didn't do that well at school. For me, it took 6 weeks at sea to light the learning fire. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-11-2909 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1171: Killing My DarlingsI've spent the whole day doing this? ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-11-2802 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1170: Killing Work In ProgressMetaphors like this are how I justify the time I spend gaming. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-11-2705 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1169: 3 Lean TweaksIt's not OCD, really it's not. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast 2022-11-2609 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1168: Tense ConversationsTense talk with a potential client. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-11-2505 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1167: Breath In, Breath OutBreath in = inputs/ideas/fuel Breath out = focused execution ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-11-2403 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1166: The Judo Throw Every Business NeedsAlmost 40 years ago I landed flat on my back ... here's why. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-11-2305 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1165: The Power of RedraftingLet's do yesterday again. Here's the LinkedIn post I mentioned. ---- Here's how I've leveraged Laziness, Recklessness and Vanity to create 1,164 daily podcasts (so far) Like you, I'm busy. Like you I have clients, customers, deadlines and family stuff. But I’ve put out 1,164 daily podcasts over the past 3 years. Here are the 3 'negative' traits I’ve leveraged to do it. 1: Laziness I'm lazy. #Simplicity is the key to #efficiency, so I’ve built a brilliantly boring* and repeatable proces...2022-11-2206 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1164: The 3 Principles I've Used To Create 1,164 Daily Podcasts (despite being a lazy bum)This is my 1,164th daily podcast, even though I'm basically a lazy bum.Ā  Here are 3 principles I've used to do it. Principle 1: Simplicity Each podcast is short - 4-10 minutes, and deals with one thing. No guests (aside from Seth Godin on episode 1,000) No editing or real production value (I just used my phone for ages) Principle 2: Strategy Almost every problem in life is caused by short-term thinking My strategic goal was consistency, NOT quality Quality early on is a trap that stops you doing anything. Gmail was in beta for years. M...2022-11-2109 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1163: This Podcast Contains SwearingAnd that's probably a good thing. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-11-2007 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1162: Default LeftA dumb but useful thing I do. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-11-1905 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1161: How Our Hotel Changed My StoryBusiness storytelling isn't just about grand narratives, clever companies use small storytelling techniques to relentlessly build their business.Ā  This podcast has one example. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-11-1804 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1156: Let's Wrap This UpOver the past 30 days, we've taken a stroll through some of the principles and techniques of business storytelling... Triggers. Subtext. The power of open loops. We've seen how stories start when somene's world is thrown out of balance, unleashing a deep desire within them. The pursuit of that desire is, of course, the story ... whether it's Die Hard, Casabalanca, or Ross and Rachel. Or indeed, the business life that you are building through your work, brand or startup. We've also seen how actions reveal character. We began...2022-11-1306 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1155: Relentless EscalationAt the start of Indiana Jones and the Last Crusade, Indy learns that his father (Henry) is missing. By the end they'll be reunited, but Henry will be on the ground, dying ... Thus grow great stories, relentlessly escalating tension, conflict and threat. Indy visits Venice to track down his Dad, but Henry isn't buried in a local library, he's imprisoned by Nazi's seeking a) his Grail notebook and b) eternal life. So Henry is found, but the stakes are massively raised: The quest for the Grail is not archaeology. It’s...2022-11-1203 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1153: What Do You Want?At the start of Ferris Bueller's Day Off, our hero tells us EXACTLY what he wants: "This is my ninth sick day this semester. If I go for ten, I'm probably going to have to barf up a lung. So, I absolutely MUST MAKE THIS ONE COUNT." At the start of Casino Royale, M reads Bond the riot act: You stormed into an embassy! You violated the only absolutely inviolate rule of international relationships! And why? So you could kill a nobody! ... We are trying to find out how an entire network of terrorist groups is...2022-11-1003 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1152: Because It Will Hurt MoreMy favourite lines from Robin Hood: Prince of Thieves comes (of course) from the scenery-chewing Sheriff of Nottingham: "LOCKSLEY, I’ll cut your heart out WITH A SPOON!" Moments later, when his dim, witted, cousin questions his choice of cutlery, the peerless Alan Rickman, answers with a snarl: "BECAUSE It's blunt, you idiot. It'll hurt more!" Funny, as these lines are, there's no hidden meaning here. They are puddle deep. The Sheriff intends to cut Robin's heart out with a spoon because it will hurt more. That's it. But co...2022-11-0906 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1152: What Lies Beneath?We all know that Love Actually is a political, instructional film. Among other things, we learn what drives the UK’s foreign policy: "I love that word, 'relationship.' Covers all manner of sins, doesn’t it? I fear that this has become a bad relationship; a relationship based on the president taking exactly what he wants and casually ignoring all those things that really matter to, um…Britain." ... The entire emotion of Hugh Grant’s Prime Minister speech is captured and channelled through the simple, penultimate word. Um. But he’s not alon...2022-11-0805 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1150: It's Your Choice, WoodyIn Toy Story 2, Jessie forces Woody to face a terrible truth – that he will be abandoned by the child he loves. Speaking as a parent, it felt pretty brutal: "You never forget kids like Emily or Andy. BUT THEY FORGET YOU. How long will it last, Woody? Do you really think Andy is going to take you to college... or on his honeymoon? Andy's growing up... and there's NOTHING you can do about it." ... Except, as Jessie says … there IS something that Woody can do about it. In this series, we've seen how char...2022-11-0705 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1146: Big Picture, Little PictureIn Terminator 2: Judgment Day, it takes 80 seconds to drop Arnie into the steel. Let's talk about why... Because during that time, director James Cameron gives us a little #masterclass on #storytelling. In an on-set report, a journalist at the time talked about Cameron's ability to hold two things in his head at once – the big picture and little picture. • Where do we want all the extras in this wide shot? • But also ... how much blood do we want on this specific extra’s hand? I call this "Nailing Th...2022-11-0306 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1145: Going The DistanceMy business is built on the foundation of simple, powerful idea: People who tell better stories, get better lives... Like most simple ideas, it scales well, from day to day decision making to ... yes, becoming a movie star: In 1976, Sylvestor Stallone created one of cinemas most enduring characters. Yes ... Rocky lost the prize fight, but he won the girl (and the Oscar for Best Picture) so I guess he came out on top... My favourite line from the movie hints at a classic rule of storyelling. Here it is:2022-11-0204 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1144: The Frame Is The GameIn 2009, Pixar's Up brought my gnarly heart to tears. (My BIG tearjerker is still ET of course – when the flower blooms – but I digress.) Yesterday we talked about Psycho, and the attention storytellers generate when they show us that the world isn't what we think it is. But it's more than attention that's being created; it's opportunity. Opportunity for persuasion. Opportunity for change. The opening 11 minutes and 34 seconds of Up are a masterclass of storytelling, particularly the montage that begins at 7 minutes 14 seconds. For four wordless minutes, we w...2022-11-0104 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1140: A Shortcut To CaringMeet Judy.Ā  If theĀ FIRST COMMANDMENT of storytellingĀ is 'MAKE ME CARE', she's the bomb. She’s one of the cool, capable badasses from Cyberpunk 2077, and yesterday, she asked me the question that MOST MEN FEAR above all others. "You know exactly what I’m tryna say. What did it mean, like, to you?" The possible answers: 1) The beginning of something amazing 2) A pleasant distraction. Hmmm. I spent way longer thinking about my answer than any adult should … at least while playing a...2022-10-2803 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1138: It's Just ScienceFor a long-time, Back To The Future was my favourite time travel documentary. It's just ... science. Marty McFly was short (like me), uncool (like me) ... but still had a great-looking girlfriend. There we differed. At 15, I had no girlfriend of any kind. The movie 'transported' me in the sense I mentioned yesterday. When humans encounter stories that resonate, they become the characters. This isn't a metaphor. Nicole Speer and others have shown that stories activate neural representations of visual and motor experiences. When Marty McFly...2022-10-2605 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1137: Humanity Beats Cool - Business Storytelling Techniques (10/30)It's time to talk about our favourite Christmas movie. Yesterday, we heard that the first commandment of storytelling is to make people care ... and saw how Andrew Stanton did that with a 22nd century trash compactor. He made Wall•E like us. This matters, because we humans are generally selfish, self-obsessed creatures. Evolution made us that way. We pay more attention to stories and situations that seem to be about us. Which brings us to Die Hard. In 1988, John McClane exploded into cinemas. Played by Bruce Willis an...2022-10-2505 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1136: Why Most Business Communication FailsFor the first 40 minutes of Wall•E, we watch a menial robot – a trash compactor – trundle through an abandoned world. There is no almost dialogue, and yet we are filled with emotion. The robot is industrious, creative and desperately lonely. He gazes up towards the heavens, dreaming of ... what? Connection? Companionship? Love? Andrew Stanton, the film's creator and director, called this dialogue-free opening the purest form of storytelling. When I first saw the film, it reminded me of a Doctor Who comic I read w...2022-10-2405 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1135: The Obvious Secret of Business StorytellingThree days ago, I literally jumped with joy ... but I'll get to why in a moment. First, I want to talk about Iron Man. In 2008, Jon Favreau's superhero-spy movie exploded into cinemas and lit the fuse on the Marvel Cinematic Universe. How? With the exception of Sam Rami's Spider-Man and Spider-Man 2 – the superhero genre had been patchy at best. But Favreau represented a different approach. He wasn't just a director for hire. He was a fan. He worked for Marvel, not just for some studio wh...2022-10-2307 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1134: The Best Story WinsI'm going to take a step back today, to focus on why storytelling is so powerful... In The Usual Suspects (1995), Special Agent Dave Kujan struggles to uncover the identity of mythic underworld monster, Keyser Sƶze. If you've seen the film, you'll remember its final reveal... It's a movie about the persuasive power of story. As the agent picks his way through the complex, conflicting accounts of a shooting, he struggles to sort fact from fiction. But in a critical sense, everything in life is fiction... Yesterday,Ā I hinted at...2022-10-2206 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1133: Create ContrastThe Netflix juggernaut, Stranger Things, is built around the concept of the Upside Down – a dark, twisted reflection of our world. Yes – today, we're talking CONTRAST. In his first book, Maps of Meaning, Professor Jordan Peterson describes how contrast motivates us. "Our most fundamental maps of meaning – maps which have a narrative structure – portray the motivational value of our current state, conceived of in contrast to the hypothetical ideal, accompanied by plans of action." If you need to read that twice, go ahead. The insight is simple. Our actions are rele...2022-10-2105 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1132: Ask QuestionsBusiness storytelling techniques: 6/30 ASK QUESTIONS Friends begins when a woman in a wedding dress stumbles into a Greenwich Village coffee shop... The huge bestselling novel, The Lovely Bones, begins with the line: "My name was Salmon, like the fish; first name Susie. I was fourteen when I was murdered on December 6, 1973." Killing Floor, the first Jack Reacher novel, begins: "I was arrested in Eno's diner. At twelve o'clock. I was eating eggs and drinking coffee. A late breakfast, not lunch. I was wet and tired after a...2022-10-2008 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1131: Start With The EndBusiness storytelling techniques: 5/30 START WITH THE END Most movies resolve their TENSION in the final act, but in 1999, a low-budget film swept to success by doing something different... The Sixth Sense had one of cinema's great, unexpected endings, but it didn't resolve all the tension. In fact, it created more. The audience kept talking long after they left the theatre, and word of mouth powered the movie to multiple box-office records. Here's the lesson... When we seek to influence or persuade, our job is to...2022-10-1906 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1129: FlowBusiness storytelling techniques: 2/30 FLOW Season 1, Episode 2 of The West Wing is titled "Post Hoc, Ergo Propter Hoc". After this, therefore because of this. The episode opens with President Bartlet complaining that his staff are falling for this logical fallacy – assuming that one thing led to another just because it came first... Humans seem especially vulnerable to this mistake: She's angry because I said that thing. The vaccine caused my illness. I scored because of my lucky shirt. The critical insight for storytellers and persuaders is th...2022-10-1706 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1129: TriggersBusiness storytelling techniques: 2/30 TRIGGERS I'm writing this the day after the sad death of Robbie Coltraine. Fantastic actor. For me, he'll always be Cracker, but as Hagrid, he's a fantastic example of today's thesis. Stories are about change. Yesterday, I talked about POINTS OF NO RETURN. Today, we're focused on where to start our story ... the triggers of change. Harry Potter learns he's a wizard Dr John Watson is forced to find a roommate The dead walk In each of these cases, something happens that throws the normal world...2022-10-1604 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1128: Your Point Of No ReturnBusiness storytelling techniques: 1/30 THE POINT OF NO RETURN In the second season of Breaking Bad, Walter White crosses a line. It’s episode 12, and he’s standing over a young woman who’s choking to death. He could easily save her, but he does nothing. Because the woman is a threat. Bryan Cranston, the actor who plays White, describes the emotional aftermath of the scene in his memoir, A Life In Parts... "And then, somehow, as she was fading, she wasn’t herself anymore. I wasn’t l...2022-10-1504 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1127: The Unstoppable StorytellerHere's something you haven't thought before. You are powerless to resist the storyteller inside your head This picture nails the point... If you've never seen Game of Thrones, it's a fairy-tale wedding. If you have, it's a visceral knot of tension and dread. And whichever is it, you have no choice. The voice inside you roars ahead, freighting the image with inference, meaning and story. And that story changes reality in a way you can't resist. Which is why storytelling is such a powerful skill. ...2022-10-1407 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1126: How A Story Saved My BuisinessA good story can save or make your business. Here’s a true example. It’s three lines long, but it changes reality… Back in the late 1990s, I had a problem. I'd quit my IBM job in a temper tantrum and accidentally started a web agency. In reality, "agency" was a pretty grand title for what we had. The company had just two employees. For most of the brands we wanted to work with, this was a problem. "How big is your team?" they'd ask. "Two...2022-10-1304 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1125: The Power of Tiny SignalsHere’s a puzzle… Most leaders agree that storytelling is powerful, but few can articulate why. Here’s a big clue >> In the New York Times bestseller, Pre-Suasion, Robert Cialdini demonstrates our vulnerability to tiny signals … His examples blow my mind: How writing down a big number makes us more likely to buy an expensive box of chocolates. How hearing French music makes us more likely to buy a bottle of French wine. How asking whether someone is adventurous makes it more likely that they will try an untested product. How hand...2022-10-1207 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1124: Promise and WaitTrust is the most under-valued and under-discussed quality in business. Here’s why … Four years ago, we brought Tala back from Battersea Dogs Home.Ā  She was our 3rd Collie, but our first rescue dog. I admit, I had doubts. She'd been found, tied up and abandoned near some derelict outbuildings in the north of England. For reasons I prefer not to think about, she was particularly scared of men. She hid beneath the kitchen table for days, eventually learning to trust my wife and kids. With...2022-10-1104 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1123: Do You Sell Simplicity?Do you sell simplicity? I only ask because... Google simplified finding stuff. Amazon simplified shopping. Hotmail simplified email. Apple simplified software distribution (among other things) Headspace simplified meditation IKEA simplified furniture Netflix simplified video rental Spotify simplified music Canva simplified design Xero simplified accounting. LinkedIn simplified networking. Two thoughts: 1) Simplicity on one side requires complexity on the other. 2) Business that sell simplicity unlock great value. I've sold complex and I've sold simple. The pitch that works best is 6 words long. We talk. I write. You publish. 2022-10-1005 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1122: 10% Less Good LookingIt’s helpful to remind ourselves that EVERYONE online is: 10% less good-looking than their profile pic. 25% less together than they appear. 50% less successful than they secretly want to be.* But it’s equally important to remember that EVERYONE behind those pics is 100% real. Act accordingly. (*This figure comes via Will Storr’s great book, The Status Game. Studies show that however successful we are, we always believe that true happiness will arrive when we have about double what we have now. A sobering thought.) ------------------- The Storie...2022-10-0904 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1121: The Profile Pic mistakeYesterday, I tried to take a new profile photo. Huge mistake. Huge lesson. "Just be casual", I told the grizzled guy staring back at me. "All you have to show is that you’re approachable, intelligent, creative, experienced, responsive, dependable, funny, understanding and amazing at what you do." 30 minutes later, I abandoned the effort when it (finally) reminded me of a decision I made years ago. Back in spring 1999, I was getting ready to phone my biggest consultancy client. He was one of the dot-com pioneers and he...2022-10-0804 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1120: Building the MuscleLast month, I put out my 1,111th daily podcast. This month, I’m writing 31 posts on LinkedIn (as a challenge to myself).Ā  Doing a podcast is easy.Ā  Writing a post is easy. Staying consistent is hard. First, it’s work. Then it’s a muscle. But eventually, it becomes your identity. Which is why you should do it. Don’t make podcasts. Don’t write posts. Do your thing. But whatever that is, go further than you’ve gone before...2022-10-0703 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1119: Two Businesses. Which Are You?Two businesses. Which are you? One is a hunter-gatherer. It grinds hard to sell, pushing out every day to chase opportunities, smash objections and make sales. The other is a blacksmith. It grinds hard to build a centre of gravity, establishing expertise, reputation and status. Both work, but only one attracts opportunity like water flowing downhill. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https...2022-10-0603 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1118: Persuasion in BriefPersuasion tactics in brief ... Inspire: With this, you can fly. Negotiate: If you do this, I'll do that. Shame: No decent person could deny this. Appeal to vanity: This item is exclusive. Passive aggressive: Fine, don't buy it. Threaten: Do this now, or I'm taking it away. Social Proof: See, everyone's doing it. Dis: I'm not sure you're up to this. Compromise: Okay, how about half? Slipstream: My God, it's so you. or ... Empathise: And create something others want. Tactics have consequences. Act accordingly. ------------------- The Stories Mean...2022-10-0509 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1117: Where's the 'Why'?Still amazes me that so many people struggle to give their 'why'. They have an offer, but if you ask them to talk about themselves, they stumble. "Buy my thing. It's good. Honest." Sure, but where's the depth? I need the origin story. And it doesn't mean being bitten by a spider or doused in gamma radiation. (Although that would be cool.) It's the story of how you ended up here. 250 words. 90 seconds of a conversation. That's all I need. It's not your offer – it's the reason I can trust your offer. ------------------- The Stories Mean Business podcast with Nick Wa...2022-10-0404 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1116: How Reputations REALLY Get BuiltFor 1%, life works like this: Attention > Money For the rest of us, the reality is closer to: Effort > Attention > Opportunity > Work > Skill > Money > Trust > Reputation > Influence > Craft > Status > Wealth > Sustainable accelerants include: Consistent effort Long-term thinking Giving before you get Telling better stories To be clear. We are in the 99%. Act accordingly. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https...2022-10-0305 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1115: Do They Know You Are Serious?60 seconds that changed my life. No exaggeration.Ā  ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-10-0206 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1113: Octoberfest (But Not With Beer)It's time to play a game ... ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-09-3006 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1112: Why We Are Driven By TensionContentment is all very well, but ... ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-09-2904 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1111: The Greatest Life HackHere's a fundamental truth of the human condition. If you get what you want, you’ll want something more. The greatest hack – therefore – is to learn to want what we have. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-09-2805 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1110: House of Dragons versus The Rings of PowerOne thing we can learn and use as business storytellers. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-09-2705 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1109: Hacking Cause and EffectTurning Ā£10 into Ā£20. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-09-2605 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1108: The CD Baby EmailClassic marketing example from Derek Sivers, who wrote this joyful email in 20 minutes. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-09-2504 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1107: Beautiful IrrelevanceHere's the link I mentioned in the episode. Enjoy. Summer Swing - Electro Swing Mix 2022 https://www.youtube.com/watch?v=2pFFdTgg9s4 ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-09-2402 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1106: TL;DRSometimes it's good to be short, as my Dad used to tell me. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-09-2304 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1105: The Quest for ConstraintKensington. London. 1984. A man held against his will ... ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-09-2205 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1103: And the Piper Walks AwayAll will be well. The Queen said so. ------------------- The Stories Mean Business podcast with Nick Warren. One Idea A Day, Every Day. Get deeper into business storytelling: https://storiesmeanbusiness.com/storybusiness/ https://storiesmeanbusiness.com/podcast2022-09-2003 minBuddycastBuddycastBuddycast with Nick Warren (Part II)On this episode of Buddycast, we'oore back and talking about 40 under 40 with our buddy Nick Warren from the Erie Reader. Learn all about this article and all of Nick's works right here on everybuddy's favorite show Buddycast! #gobesomeonesbuddy --- Send in a voice message: https://podcasters.spotify.com/pod/show/nick-sorensen/message Support this podcast: https://podcasters.spotify.com/pod/show/nick-sorensen/support2022-09-0823 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1000: Seth Godin & Nick Warren Talk StoryThis is Episode 1000 of the Stories Mean Business podcast, and today I welcome my first guest ... the marketing LEGEND that is Seth Godin.Video and Seth on Story Wikihttps://storiesmeanbusiness.com/seth-godin-on-story/-----------Nick: Hey there friends. This is Nick and this amazingly is episode 1000, of the stories mean business podcast. And I’m absolutely thrilled. You’ve listened to the last couple of episodes. You’ll know that today we have, well, a legendary guest. I’m going to say Seth Godin, welcome to the podcast. Thanks for coming on.2022-06-0811 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren769: Nick Warren's Strategy MapYesterday, we talked about Walt Disney's strategy map, and how he explicitly connected his empire's assets to grow his business.In this episode, I discuss how I'll be bridging the gap between my podcast and my my course.The scale is different, but the principle is the same.Episode home:https://StoriesMeanBusiness.com/podcast/769:-Nick-Warrens-Strategy-Map2021-10-2007 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren501: Learning To See (Drawing 2)Including insights from Richard Feynman, Ray Dalio and Nick Warren 🤣2021-01-2408 minBuddycastBuddycastBuddycast with Nick WarrenOn this episode of Buddycast, we chat with Nick Warren from the Erie Reader. Hear about his adventure with the Erie Reader a local monthly print here in Erie. All here on Buddycast! --- Send in a voice message: https://podcasters.spotify.com/pod/show/nick-sorensen/message Support this podcast: https://podcasters.spotify.com/pod/show/nick-sorensen/support2020-09-1425 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren240: Your 90-Second Story : Part 5Exclusive training from Nick Warren2020-05-0816 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren239: Your 90-Second Story : Part 4Exclusive training from Nick Warren.2020-05-0720 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren238: Your 90-Second Story : Part 3Exclusive training from Nick Warren2020-05-0624 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren237: Your 90-Second Story : Part 2Exclusive Training from Nick Warren2020-05-0513 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren236: Your 90-Second Story : Part 1Exclusive training from Nick Warren.2020-05-0415 minStories Mean Business - Nick WarrenStories Mean Business - Nick Warren1: Using gaps to build tensionIn the first episode we're starting small, talking about how gaps build tension. It's GCSE Results Day in the UK... and Nick's daughter is waiting to find out her results. Tension is high.Transcript:00:02 This is Nick Warren from the StoryHacker.TV podcast. This is episode one.00:06 One of the things we try and do in stories obviously is create tension ... andtension is usually...00:15 ... It's usually....00:1500:17 ... Uh...00:17 ....00:17 It's a gap just like that was.00:21 It's a gap between what the audience knows already and what will happen next. So we've got an example of that going on today. Today in...2019-08-2202 min