Shows
On Brand with Nick WestergaardTaylor's Version, Pt 3: Eras & EducationIn this episode of On Brand Taylor's Version, we're joined by Stephanie Burt, poet, critic, and professor of English at Harvard University. Stephanie made headlines when she created and taught one of the very first college courses on Taylor Swift at Harvard, Taylor Swift and her world. We discuss what it means to study Taylor seriously at Harvard, why her storytelling resonates so widely, and what we can all learn from her profound cultural impact.
What You’ll Learn in This Episode
How Taylor Swift’s approach to storytelling parallels the way we rela...
2025-09-2548 min
Tippie LeadsIntroducing Tippie Leads, Season 3: AISeason 3 of Tippie Leads launches October 1st! Hosted by Nick Westergaard from the University of Iowa’s Tippie College of Business, this eight-episode season explores one of the biggest forces shaping and reshaping work today—artificial intelligence.
From how AI is transforming hiring and social media to what it means for daily productivity, responsible use, and even saving lives, each episode pairs groundbreaking faculty research with real stories from Tippie students and alumni. Every conversation ends with a practical TIP(pie) you can put to work right away.
Subscribe now...
2025-09-1001 min
On Brand with Nick WestergaardThe Stories That Made Guy Kawasaki a Wiser GuyWhat makes an idea—or a person—truly remarkable? Guy Kawasaki has spent decades evangelizing some of the world’s most influential brands—from Apple to Canva—and helping ideas spread in ways that stick. In his new book, Wiser Guy, he shares the lessons, stories, and wisdom he’s gathered along the way, showing how to think remarkable, lead with purpose, and make an impact that lasts.
What You’ll Learn in This Episode
- Why Wiser Guy isn’t a memoir and what it is instead
- The surprising truth...
2025-09-0839 minOn Brand with Nick WestergaardMarketing the Metaverse at MetaWhat does the future of immersive tech look like—and what role will brands play in shaping it? Dave Kaufman, Senior Director of Global Marketing for MR, VR, and Metaverse at Meta Reality Labs, leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. On this week’s On Brand, he shares insights on branding in virtual spaces, lessons from his career at Google and the U.S. Digital Service, and what’s next for the metaverse.
What You’ll Learn in This Episode
- How Meta is shaping the future of MR, VR, and the metaverse
- What brands n...
2025-06-0232 min
The Work Talk ShowWork Talk Show Reunion and UpdateDJ Waldow and Nick Westergaard reunite on a very special episode of Nick's podcast On Brand. Tune in as we reminisce, share some laughs, and make a special announcement about the show. Subscribe to the Work Talk Show on Spotify, Apple Podcasts, YouTube, or wherever you like to listen. Learn more about your ad choices. Visit megaphone.fm/adchoices
2025-03-1046 min
Franchise VoiceIFA 2025 Convention PreviewToday on Franchise Voice: preview of The 2025 IFA Convention.
First, host Jack Monson speaks with Nadia Carta of Google who will lead a session at the convention on AI for Franchises. Next, author and keynote speaker Nick Westergaard will preview his session about Scrappy Marketing for Franchises.
Today’s podcast is brought to you by Hughes, and Xpressdocs.Special Guests: Nadia Carta and Nick Westergaard.
2025-01-2325 minFranchise VoiceIFA 2025 Convention PreviewToday on Franchise Voice: preview of The 2025 IFA Convention.
First, host Jack Monson speaks with Nadia Carta of Google who will lead a session at the convention on AI for Franchises. Next, author and keynote speaker Nick Westergaard will preview his session about Scrappy Marketing for Franchises.
Today’s podcast is brought to you by Hughes, and Xpressdocs.Special Guests: Nadia Carta and Nick Westergaard.
2025-01-2325 minTippie LeadsTippie Leads Season 1: Employee EngagementIntroducing Tippie Leads — stories from the University of Iowa’s Tippie College of Business that will change the way you work and lead. Hosted by Nick Westergaard, each season of Tippie Leads will focus on a "grand challenge” in today’s changing world of work. In our first season, we're looking at employee engagement with groundbreaking faculty research, student and alumni stories, actionable insights, and more. Tippie Leads is a production of the Tippie Leadership Collaborative. Learn more about your ad choices. Visit megaphone.fm/adchoices
2024-08-1501 min
Nice with Dave Delaney - leadership, communication, retention, culture.Storytelling, public speaking, and writing with Nick WestergaardNick Westergaard is an author, educator, and speaker. He’s spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. The Nice Podcast is brought to you by Futureforth.com. We teach leaders to improve employee retention, communication, and culture with the Nice Method™.What we talked about...
Nick Westergaard’s StoryLab program.
Dave’s guest appearance on Nick’s podcast.
Telling your story is foundational. The ability to craft, hone, and shape your story with others.
Stories that come from saying yes, sayi...
2023-07-1051 minOn Brand with Nick WestergaardRebranding Ukrainian TV with Nick ScottNick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content for brands like the BBC, Chivas, Google, and, recently, Ukraine’s public broadcasting company. We discussed all of this and more this week on the On Brand podcast.About Nick ScottFounding the studio with over 20 years of experience at the highest levels of filmmaking, Nick Scott has directed numerous international TV series, multiple BAFTA, and Oscar-qualifying shorts as well as documentaries for world-leading brands. His storytelling lists aw...
2023-04-1030 min
The Business Of MarketingBrand Building Marketing Strategies with Nick WestergaardIn this episode, Nick Westergaard and A. Lee Judge talk about brand-building marketing strategies.Nick gives us the questions to ask and guides us on the journey to build a better brand.In this episode of the Business of Marketing podcast, Nick Westergaard and I discuss building a brand from the ground up and utilizing the right strategy to ensure you tell the best story about your brand. Building this story starts with asking yourself the right questions.Conversation points:Nick, I’m going to start off with a soft-ball... Mainly be...
2022-04-0728 min
Winfluence - The Influence Marketing PodcastWinfluence Special: On Brand with Nick WestergaardToday is a special episode of the show. I thought between the Christmas and New Year’s holidays I’d give you a treat and introduce you to one of our sister podcasts on the Marketing Podcast Network.For those who may not recall our episode from December 2nd of 2021, I have launched a network for marketing podcasts that serves two purposes: Allow like-topic podcasts an easy way to support and promote one another, and give advertisers wishing to reach marketers … an audience like you … an easier way to get to them. I actually explained the Marke...
2021-12-2737 min
The Rethink Marketing PodcastBreak Through the Noise | Nick WestergaardOn episode #95 of the Rethink Marketing Podcast, Nick Westergaard joins Colin and Eric to talk about true brand experience, building a level of community and understanding the power of the term "Simplify to Amplify". The lines between branding and experience keep blurring and blurring. It has become increasingly difficult to understand what is true branding and what is experience marketing. If we want to rise above commoditized competition and become the very best version of our story we have to create memorable experiences and lasting engagements. Breaking through the noise is difficult but not impossible! You need to be scrappy...
2021-07-2947 min
SIMPLE brand With Matt LylesNick Westergaard - Brand Now: How to Stand Out In a Crowded, Distracted WorldIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Nick Westergaard about his latest book, Brand Now: How to Stand Out In a Crowded, Distracted World!With the world evolving at a rapid pace, with the increase in digital media, it's harder than ever for businesses to be heard. If you think about how much you get overwhelmed by message clutter, your customers are getting overwhelmed just as much - maybe more. It’s getting increasingly difficult to stand out. So if you want to stand out...
2021-03-3058 min
The Business Cloud17. Nick Westergaard: Branding Genius, Personal Journey, + MoreNick Westergaard joins us today to talk about branding, college tips, his passion for helping people, and more! This conversation covers an array of topics and was awesome to cover. Hear why Amazon may of changed their app logo recently, and why Clubhouse has "Leave quietly" int their lobby. If you enjoyed hearing from Nick, you should connect with him. All links are below:
Nick's LinkedIn: https://www.linkedin.com/in/nickwestergaard/
Website: https://www.nickwestergaard.com/
Podcast: https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk?si=BGfkk1zGT868cL01cE0AoA
2021-03-1537 min
The Business Cloud17. Nick Westergaard: Branding Genius, Personal Journey, + MoreNick Westergaard joins us today to talk about branding, college tips, his passion for helping people, and more! This conversation covers an array of topics and was awesome to cover. Hear why Amazon may of changed their app logo recently, and why Clubhouse has "Leave quietly" int their lobby. If you enjoyed hearing from Nick, you should connect with him. All links are below:Nick's LinkedIn: https://www.linkedin.com/in/nickwestergaard/Website: https://www.nickwestergaard.com/Podcast: https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk?si=BGfkk1zGT868cL01...
2021-03-1537 minOn Brand with Nick WestergaardBrand Reinvention During a Pandemic with Joseph Jaffe“There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to add that, “You can too!” We discussed branding in the midst of a pandemic, streaming, and more this week on the On Brand podcast.About Joseph JaffeJoseph Jaffe is an author, entrepreneur, and as of March 2020, the host of CoronaTV, a daily streaming interview-based show about hope, positivity, and optimism…and if there’s time left ove...
2021-02-0138 minOn Brand with Nick WestergaardThe On Brand Thanksgiving Special with Joseph JaffeMy guest this week is … me, Nick Westergaard! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special because to me this was a very special conversation. We talked about some of my favorite things like branding and Star Trek and the communication secrets of the U.S. presidents. It was a lot of fun. I hope you enjoy it and please be sure to check out Joseph Jaffe’s CoronaTV on your favorite social networks. I’ll be back next week with another great intervie...
2020-11-231h 00On Brand with Nick WestergaardCreating Superfans Internally and Externally with Matt Barnett“The most important part of any brand is the team.” Matt Barnett would know. A serial entrepreneur, Matt’s latest venture is Bonjoro, a B2B asynchronous video platform helping organizations connect with their customers. We discussed all of this and more on this week’s episode of the On Brand podcast.About Matt BarnettA British designer & Artist, Matt Barnett moved to Australia where Bonjoro was born from a sales hack for his first business. Matt and the team decided to go all-in on the idea, and 3 years later Bonjoro has snowballed into a startup...
2020-08-1031 min
The Selling ShowGet Scrappy with Nick WestergaardNick Westergaard is a strategist, speaker, author, and educator. As Chief Strategist at Brand Driven Digital, he's spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama's Jobs Council. Nick talks about how he developed content for his books, why he designed his website the way it is, and how he thinks the speaking industry will come out of the pandemic!
2020-08-0434 minOn Brand with Nick WestergaardHow to Be a Forever Brand with Robbie Kellman Baxter“Any subscription brand needs to know—what problem am I solving for my customers? What’s our forever promise?” With a career building subscriptions for brands like Netflix and Electronic Arts, Robbie Kellman Baxter knows what it takes to build lasting customer relationships. That’s been the focus of her books including her latest, The Forever Transaction. We discussed all of this and more on this week’s episode of the On Brand podcast.About Robbie Kellman BaxterRobbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic busin...
2020-08-0329 minOn Brand with Nick WestergaardEvidence-Based Brand Building with Marc Guldimann“Duration is the perfect proxy for attention.” Marc Guldimann has spent his career at the intersection of two scientific fields—human decision making and technology. He’s the founder of several startups including his latest, Adelaide, which sells ads based on duration or time spent. We discussed all of this and more on this week’s episode of the On Brand podcast.About Marc GuldimannMarc Guldimann is the Co-Founder and CEO of Parsec Media, the first marketplace to sell media based on time spent. Parsec Media is the owner and operator of Adelaide, the first perf...
2020-07-2728 minOn Brand with Nick WestergaardMastering One Voice with Toby Murdock & Zoë Randolph“It’s about getting people to create less content but also more meaningful content.” Amen. This week’s guests aren’t just content marketing professionals. As leaders at Upland Software and co-authors of Mastering One Voice, Toby Murdock and Zoë Randolph are on a mission to help content marketers create better content with a more cohesive, meaningful brand voice. We discussed all of this and more on this week’s episode of the On Brand podcast.About Toby Murdock & Zoë RandolphToby Murdock, General Manager, Upland Software — Toby co-founded Kapost in 2009 and served as CEO through its 2019...
2020-07-2029 minOn Brand with Nick WestergaardThe Importance of Imperfect Action with Ashley Shuler“There’s a shift that’s taking place that’s requiring a response. Now people are saying—action.” Ashley Shuler is a business strategist who helps busy solopreneurs operate their businesses efficiently and effectively. Recently, she replied to one of my ICYMI email newsletters on how brands need to do better on race. We discussed this along with productivity and missed brand touchpoints, this week on the On Brand podcast.About Ashley ShulerAshley Shuler doesn't believe in quick fixes and seeks to create the transformative solutions for busy solopreneurs so they can operate more efficiently...
2020-07-1332 minOn Brand with Nick WestergaardBuilding the HBO Brand with Jason Mulderig“When it comes to HBO it’s really about quality, distinction, and uniqueness. And looking for stories that haven’t been told before.” As Senior Vice President at Warner Media, Jason Mulderig is responsible for everything related to the HBO brand—from advertising to promotion—including the new HBO Max streaming service. We discussed all of this and more on this week’s episode of the On Brand podcast.About Jason MulderigJason Mulderig is SVP, Brand Marketing for WarnerMedia Entertainment & Direct-to-Consumer, responsible for the branding, positioning, advertising, prosocial, and promotional efforts for the HBO Max brand, as w...
2020-07-0628 minOn Brand with Nick WestergaardRebranding Best Practices with Jim Heininger“Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on the comprehensive art and strategic science of rebranding. We discussed all of this and more on this week’s episode of the On Brand podcast.About Jim HeiningerJim Heininger is a Growth Communicator, Change Activist, and Rebranding Evangelist. He has spent 30 years in the marketing communications industry building and protecting some of the best-known brands including McDona...
2020-06-2930 minOn Brand with Nick WestergaardReclaiming the African American Narrative with Faith McKinney“As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime listener of the On Brand podcast. This week she joined me as a guest for a discussion on building your personal brand, taking control of the African American narrative, and the need for authenticity. Enjoy!About Faith McKinneyFaith McKinney is the author of Schmingling-The Art of Being Well-Connected Through Blatant Self-Promotion. She has been...
2020-06-2230 minOn Brand with Nick WestergaardBrands Have to Do Better on Race with Katie Kern“Enough is enough. It’s the responsibility of companies to stand up.” Following the murder of George Floyd, the nation has seen a critical shift in the growth and power of the Black Lives Matter movement through protest and action. But what should leaders and companies do? This week on the On Brand podcast, Media Frenzy Global Partner and COO Katie Kern returns to discuss how brands can start having tough conversations about race.About Katie KernAn innate storyteller and strategic creative, Katie Kern has navigated her career with two passions at the helm: buildi...
2020-06-1535 minOn Brand with Nick WestergaardCreating a Powerful Personal Brand Empire with Laura Bull“The person is a product themselves—regardless of what they’re selling.” As one of the youngest executives in the history of Sony Music Entertainment, Laura Bull worked to transform people into powerful platforms. Now she consults and teaches these lessons, which are also featured in her new book From Individual to Empire. We discussed all of this and more, this week on the On Brand podcast.About Laura BullLaura Bull spent ten years with Sony Music Entertainment becoming one of the company's youngest executives at the age of twenty-eight. There she spearheaded artist developm...
2020-06-0831 minOn Brand with Nick WestergaardMastering Omnichannel Marketing with Rytis Lauris“Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just that. We discussed this mission and the state of omnichannel marketing this week on the On Brand podcast.About Rytis LaurisRytis Lauris is the co-founder and CEO of Omnisend, the powerful marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for business and an eye to...
2020-06-0128 minOn Brand with Nick WestergaardTom Peters on Leadership in Troubling TimesTwo years ago I was fortunate enough to interview one of my business heroes—management legend and author Tom Peters. This was a once-in-a-lifetime podcast event. Or so I thought. A couple of weeks ago, Tom reached out again wanting to talk about the unique challenges of leadership and work in these troubling times. I couldn't wait to catch up with Tom and to share our conversation with you. Enjoy!About Tom PetersTom Peters is co-author of In Search of Excellence—the book that changed the way the world does business and often tagged as t...
2020-05-2540 minOn Brand with Nick WestergaardMastering Agile Marketing with Andrea Fryrear“Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping marketers find greater focus in their work. We discussed process, planning, and why agile marketing is more important than ever on this week’s episode of the On Brand podcast.About Andrea FryrearAn early convert to the ways of Agile marketing, Andrea Fryrear knows that Agile teams do better work in less time with less st...
2020-05-1827 minOn Brand with Nick WestergaardBlurring the Lines of Branding & Storytelling with Lee Tone“People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of advertising and entertainment, finding ways to talk about brands without directly talking about brands. This has never been easy but it's even harder today. We discussed all of this on this week’s episode of the On Brand podcast.About Lee ToneCreative Director Lee Tone leads entertainment compan...
2020-05-1132 minOn Brand with Nick WestergaardCreating a Content Performance Culture with Christoph Trappe“In digital you can constantly keep going—if you had a good play celebrate it and see how you can evolve it from there.” In a career that started with athletics and continued to professional journalism to being a marketing thought leader and author, Christoph Trappe has executed several good plays. Because of this experience, he knows how to build a high-performance content marketing culture. We discussed all of this and more on this week’s episode of the On Brand podcast.About Christoph TrappeChristoph Trappe helps companies share their unique stories more efficiently to reach...
2020-05-0433 minOn Brand with Nick WestergaardBuilding Brand Loyalty Through Customer Listening with Rob Markey“In times of crisis, as leaders, we often want to clamp down—command and control. We go into bunker mode.” However, customer loyalty is best built by closing the distance between a brand's leadership and the front lines of employees and customers, explains Rob Markey of Bain & Company. We discussed all of this and more on this week’s episode of the On Brand podcast.About Rob MarkeyRob Markey is a partner in Bain & Company’s New York office and a leader in the firm’s Customer Strategy & Marketing practice. He is an expert in customer...
2020-04-2728 minOn Brand with Nick WestergaardRadical Relevance in Turbulent Times with Bill Cates“It’s a time to double down on your value—your why.” During Bill Cates's storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on Radical Relevance and why we need it today more than ever. We discussed all of this and more on this week’s episode of the On Brand podcast.About Bill CatesBill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second...
2020-04-2032 minOn Brand with Nick WestergaardWhy Marketers Need to Help More with David Newman“It is absolutely a time to help more and to serve more but it is not a time to sell or market any less.” David Newman is all about getting things done. Whether it’s marketing or speaking, his approach helps people organize their work to positively impact their lives. While COVID-19 could make this harder, Newman argues that clarity is more important now than ever before. We discussed what to do now on this week’s episode of the On Brand podcast.About David NewmanDavid Newman is a Certified Speaking Professional and member of the Natio...
2020-04-1331 minOn Brand with Nick WestergaardRethinking B2B Branding in Turbulent Times with Ana RaynesIt’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of Simplified Impact, a B2B growth marketing agency. We discussed what B2B marketers can do during these strange times and the various stages of business that will follow.About Ana RaynesAna Maria Raynes is an entrepreneur, digital marketing expert, and CEO and Founder of Simpli...
2020-04-0628 minOn Brand with Nick WestergaardSharpen Your Message into a Velvet Machete with Amber Hurdle“People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with clutter-cutting messaging and compassion—from the inside out, starting with your employees. Especially in the midst of the pandemic we find ourselves battling both personally and professionally. Brand strategy expert Amber Hurdle discussed all of this and more, this week on the On Brand podcast.About Amber HurdleAmber Hurdle is the CEO...
2020-03-3035 minOn Brand with Nick WestergaardGame-Changing Brand Strategy with David Aaker“Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing Subcategories. It’s a book that's coming out at a game-changing and turbulent time in the world of business and beyond. We discussed all of this and more, this week on the On Brand podcast.About David AakerDavid Aaker, the Vice-Chairman of Prophet (a global consultancy around brand, growth, and digital transformation) and Professor Emeritus of Marketing Strategy at the Berke...
2020-03-2326 minOn Brand with Nick WestergaardImmersive 3D Branding with VR Expert Ashley CrowderThis week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of VNTANA, a company that helps brands build out new online realities (which may be more relevant now than ever before!). We discussed all of this and more on this week’s episode of the On Brand podcast.About Ashley CrowderAshley Crowder is the co-founder and CEO of VNTANA, the indus...
2020-03-1631 minOn Brand with Nick WestergaardThe Economics of Attention with Jamie Mustard and Holt McCallany“Attention is the defining business challenge of our time.” This prolific idea was noted by not one but two guests this week. Jamie Mustard is a strategic multimedia consultant who helps create brands, ideas, and messages that stand out. His new book The Iconist features bold examples from the world of business, art, and music including the story of Mindhunter actor Holt McCallany. We’re lucky to be joined by both Jamie and Holt this week on the On Brand podcast.About Jamie Mustard and Holt McCallanyJamie Mustard is a strategic multimedia consultant and Iconist...
2020-03-0233 minOn Brand with Nick WestergaardWhy All Startups Need a Brand Book with Mona Bijoor“Vision and strategy require a lot of thinking about brand.” Mona Bijoor would know. She spends a lot of her time thinking about and helping early-stage founders startup, scale, and grow their businesses, which, as she notes, involves more thinking about brand than most realize. She’s also the author of the new book, Startups and Downs, The Secrets of Resilient Entrepreneurs. We discussed all of this and more on this week’s episode of the On Brand podcast.About Mona BijoorMona Bijoor is a partner at King Circle Capital LLC, an investment and advisory fi...
2020-02-2427 minOn Brand with Nick WestergaardBranding for Growth and Scale with Kristin Luck“Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their businesses. What role does branding play in all of this? We discussed that very topic and more on this week’s episode of the On Brand podcast.About Kristin LuckKristin Luck serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the found...
2020-02-1731 minOn Brand with Nick WestergaardGenerating Unlimited Brand Story Ideas with Melanie Deziel“The biggest disservice we've done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel's new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast.About Melanie DezielMelanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the p...
2020-02-1031 minOn Brand with Nick WestergaardFlipping the Script on Flip Flops with Jeremy Stewart“Your feet take you on these adventures. You should have quality flip flops that you keep for a long time. That really became our core story.” That spark of an idea led Jeremy Stewart and his wife to found premium flip-flop brand Hari-Mari. In doing so, they essentially created a new market that involved changing behavior around what we put on our feet in warm weather. He took some time to share the story of founding the company and building the brand this week on the On Brand podcast.About Jeremy StewartJeremy is the foun...
2020-02-0329 minOn Brand with Nick WestergaardCreating a Conversational Brand with Nick Usborne“Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and web writing expert Nick Usborne about how the words we use help us build better brands. We discussed this and much more this week on the On Brand podcast.About Nick UsborneNick Usborne is an online copywriter and trainer who wrote his first website in 1995. When his book, Net Words, was published...
2020-01-2733 minOn Brand with Nick WestergaardMarketing as Attraction vs. Marketing as Retention with Wayne Mullins“Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about how to avoid checklist marketing (a favorite topic of mine), investing in the right end of the customer experience, and the role of social media today. Enjoy!About Wayne MullinsWayne Mullins is the Founder of Ugly Mug Marketing, and a highly sought- after marketing consultant, regularly having to turn clients away. He directly influences more...
2020-01-2028 minOn Brand with Nick WestergaardThe Secret Sauce of Branding with Kerrie Finch“The secret sauce of brands is purpose.” In a career that’s taken her from wrangling brands at Wieden+Kennedy to launching her own successful global PR shop, futurefactor, Kerrie Finch has spent her career helping brands share their stories with the world. We discussed all of this and more on this week’s episode of the On Brand podcast.About Kerrie FinchPrior to founding futurefactor (formerly FinchFactor) in 2009, Kerrie Finch was PR Director at Wieden+Kennedy. There she wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts. Kerrie has been voted into Adfor...
2020-01-1331 minOn Brand with Nick WestergaardInspiring Your Brand's Fan Culture with David Meerman ScottWhat do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of fandom relevant to brands?” While most fathers and daughters would use this as a jumping-off point for stimulating after-dinner conversation, the Scotts used it as a jumping-off point in writing a book together — Fanocracy. David joined me for a discussion of this on the first On Brand podcast of 2020. Enjoy! About David Meerman Scott David is an internationally acclaimed business growth strategist, entrepreneur, advisor to emergi...
2020-01-0634 min
Hanson & Hunt126: Interview with Nick Westergaard of Brand Driven DigitalWe're closing out 2019 with this interview episode featuring Nick Westergaard, chief strategist and partner at Brand Driven Digital. Nick also teaches at the University of Iowa, speaks at numerous conferences, hosts the "On Brand" podcast, and has written two books: "Brand Now" and "Get Scrappy."We talked with Nick in his office in Iowa City about his background, what organizations should consider if they're thinking about starting a podcast, the dangers of "checklist marketing," how brands can stand out in a crowded online world, what it means to be scrappy in your content production, the state of...
2019-12-1937 minOn Brand with Nick WestergaardBuilding Brand Alignment Internally and Externally with Christopher Wallace“We're the BASF of brand story. We don't make it but we bring it life.” This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the customers on the front line. This isn't as easy as it might sound at first. We discussed all of this and more on this week’s episode of the On Brand podcast.Christopher WallaceChristopher Wallace is the Co-Founder and President of InnerView which is a marketing consulting firm that helps companies align their brand...
2019-12-1629 minOn Brand with Nick WestergaardDeveloping Smile-Inducing Brand Names with Alexandra Watkins“You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast.Alexandra WatkinsAlexandra Watkins is a recognized expert on brand names...
2019-12-0931 minOn Brand with Nick WestergaardUsing Big Data to Create Customer Connections with Aimee Irwin“The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast.About Aimee IrwinAimee Irwin serves as VP of Strategy at Experian Marketing Services. Aimee is a skille...
2019-12-0226 minOn Brand with Nick WestergaardHow to Humanize Your Brand with Beth Trejo“It’s the simple things that I think people overlook because they’re trying to be so complicated or complex.” Beth Trejo is a force. As CEO and Founder of Chatterkick, she works to infuse the world of social media and digital marketing with a human spark. We discussed all of this and more on this week’s episode of the On Brand podcast.About Beth TrejoBeth Trejo is the leader, mentor, torchbearer, innovator, founder and CEO of Chatterkick. As a trailblazing entrepreneur, Beth loves to take risks and starting Chatterkick in 2012 was her biggest one...
2019-11-1832 minOn Brand with Nick WestergaardThe Future of Marketing Is Collaboration with Vlad Calus“Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater collaboration among internal and external marketing teams. We discussed all of this and more on this week’s episode of the On Brand podcast.About Vlad CalusVlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies and freelancers to collaborate with their teammates & clients on content calendar...
2019-11-1127 minOn Brand with Nick WestergaardManaging Startup Brand Consistency with Jonathan Wassterstrum“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast.About Jonathan WassterstrumSquareFoot Founder and CEO Jonathan Wasserstrum has worked for over a decade in commercial real estate. SquareFoot is a new kind...
2019-11-0428 minOn Brand with Nick WestergaardCreating Brands for Tomorrow’s Consumers with Emmanuel Probst“Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune 500 clients at Ipsos, he brings a consumer behavior focused mindset to the world of branding and marketing. We discussed all of this and more on this week’s episode of the On Brand podcast.About Emmanuel ProbstEmmanuel Probst’s background combines over 15 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fo...
2019-10-2832 minOn Brand with Nick WestergaardBuilding Brands by Changing Habits with Jessica Jensen“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled some big challenges including B2B marketing, platform development, and more. As CMO of Sun Basket, she’s driving growth by building the brand and connecting with customers both online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.About Jessica JensenJessica Je...
2019-10-1427 minOn Brand with Nick WestergaardHow Self-Reliant Entrepreneurs Build Purposeful Brands with John Jantsch“Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for many entrepreneurs. He’s brought this insight and experience to his latest book The Self-Reliant Entrepreneur, designed to help entrepreneurs feed their souls while building brands with purpose. We discussed all of this and more on this week’s episode of the On Brand podcast.About John JantschJohn Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engi...
2019-10-0730 minOn Brand with Nick WestergaardCreating a Big, Bold Brand with Inge Overtoom“Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations director for BrandBase. In creating bold experiences for big brands it all comes down to creating a standout memory.About Inge OvertoomInge Overtoom has 15 years experience in project and account management across every aspect of experiential advertising. She is currently the partner and operations director of BrandBase, a creative...
2019-09-3026 minOn Brand with Nick WestergaardHelp Customers by Building a “Lighthouse Brand” with Scott Wolfe of Levelset“As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe quickly saw that it was challenging for contractors to get paid. In founding Levelset, Wolfe worked to address this head-on. We talked about the zigs and zags of startup branding and content marketing this week on the On Brand podcast.Enjoy This Episode Now
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2019-09-2333 minOn Brand with Nick WestergaardFinding Your Brand’s Universal Story with Ellen Utrecht“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start.About Ellen UtrechtEllen Utrecht is an all-round film professional with +25 years of experience in both commercials as well as feature films. She got her training at one of The Netherlands most iconic creati...
2019-09-1628 minOn Brand with Nick WestergaardWhy Your Brand Should Be an Outlier with Phillip Stutts“Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board do just that. Recently, he’s trained his focus on fighting his own rare, incurable disease. We talked about overcoming obstacles, innovating, and winning this week on the On Brand podcast.About Phillip StuttsPhillip Stutts is fighting a rare, incurable disease. Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five ye...
2019-09-0930 minOn Brand with Nick WestergaardRedefining Your Content Experience with Randy Frisch“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast.About Randy Frisch...
2019-09-0231 minOn Brand with Nick WestergaardPositioning Your Brand Platform with Derrick Daye“There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate Branding Strategy Insider. He’s worked on brand strategy for everything from EA Sports to the Statue of Liberty. We discussed all of this and more this week on the On Brand podcast.About Derrick DayeDerrick Daye has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as exte...
2019-08-2632 minOn Brand with Nick WestergaardHow to Build a Challenger Brand with Prentice Howe“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with Door Number 3’s Prentice Howe, author of The Empowered Challenger Playbook.About Prentice HowePrentice Howe has always believed in underdogs. Now, as Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in Austin, Texas, he’s helping brands embrace their challenger-ability and topple their giants.Specializing in challenger bra...
2019-08-1932 minOn Brand with Nick WestergaardBoosting Brand Scale and Impact with Raul Hernandez“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast.About Raul HernandezRaul Hernandez helps businesses build evergreen workflows so they can scale up their business while scaling down the time it needs them. His protocol has given 7-figure coaches the scale and lifestyle they’re looking for by cutting their work time by as much as 60%. He lives in San Di...
2019-08-1227 minOn Brand with Nick WestergaardBrands as Building Blocks of Personal Identity with David Lemley“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on this show as one that makes them smile consistently. Today, at his company Retail Voodoo, he helps food and beverage brands stand out while also standing for something in the hearts and minds of those they serve. We discussed all of this and more on this week’s episode of the On Brand podcast.Abou...
2019-08-0532 min
Social GeekBrand Strategy with Nick Westergaard and Jack MonsonWe’re diving deep into branding with strategist, speaker, author, and educator Nick Westergaard.
Nick is the Chief Brand Strategist at Brand Driven Digital, and teaches at the University of Iowa. He's the author of Get Scrappyand his newest book Brand Now.
Nick was the keytone speaker at this year's MITCon event in Austin from The International Franchise Association. He continues sharing the trends he's spotting in branding including where smart companies are putting their marketing dollars and what to watch in 2019.
Thanks to our sponsors Social Joey and Location3!
2018-12-0424 min
Consulting Success PodcastBranding Tips For Your Consulting Business with Nick Westergaard: Podcast #65
Nick Westergaard, consulting strategist, speaker, educator, and author, talks about strategies for branding and digital marketing. With his background in theater arts and psychology, he shares how the skills he got from improvisation has helped him improved being a consultant and strategist where it gave him the ability to consider multiple perspectives. Nick discusses the importance of content creation when it comes to the business of selling your mind. He shares his writing experiences with big brands such as Harvard Business Review, Entrepreneur, and Inc. and how this can be a strategy to leverage and establish your credentials as...
2018-12-0328 min
Thinking With Mitch JoelSPOS #624 - Stand Out Brands With Nick WestergaardWelcome to episode #624 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #624 - Host: Mitch Joel. He's one of the nicest and good-hearted people that I have ever met in this industry. Hands down. Salt of the earth. A real human being trying to help businesses connect to consumers in a real way. That's reason enough to follow Nick Westergaard. He is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of...
2018-06-2449 min
Don’t Miss Into A Next-Level Full Audiobook On Your Commute.Brand Now: How to Stand Out in a Crowded, Distracted World by Nick WestergaardPlease visithttps://thebookvoice.com/podcasts/1/audiobook/333967to listen full audiobooks.
Title: Brand Now: How to Stand Out in a Crowded, Distracted World
Author: Nick Westergaard
Narrator: Nick Westergaard
Format: Unabridged Audiobook
Length: 4 hours 45 minutes
Release date: May 22, 2018
Ratings: Ratings of Book: 5 of Total 4
Ratings of Narrator: 5 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: ● Create a br...
2018-05-224h 45
Discover A Addictive Full Audiobook On Your Commute.Brand Now by Nick WestergaardPlease visithttps://thebookvoice.com/podcasts/2/audible/41077to listen full audiobooks.
Title: Brand Now
Author: Nick Westergaard
Narrator: Nick Westergaard
Format: mp3
Length: 4 hrs and 45 mins
Release date: 05-22-18
Ratings: 4 out of 5 stars, 20 ratings
Genres: E-Commerce
Publisher's Summary:
Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise...
2018-05-224h 45Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingBrand Now: How to Stand Out in a Crowded, Distracted World by Nick WestergaardPlease visithttps://thebookvoice.com/podcasts/1/audiobook/333967to listen full audiobooks.
Title: Brand Now: How to Stand Out in a Crowded, Distracted World
Author: Nick Westergaard
Narrator: Nick Westergaard
Format: Unabridged Audiobook
Length: 4 hours 45 minutes
Release date: May 22, 2018
Ratings: Ratings of Book: 5 of Total 4
Ratings of Narrator: 5 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: ● Create a br...
2018-05-224h 45
Build a Better Agency PodcastUsing brand to tell great stories with Nick WestergaardBranding has always been a cornerstone of my own agency. We've spent a ton of time and effort building brands for clients. We have, like all of you, created what we think of as a proprietary process around brand, and it's a topic that I have a great passion around. Many of you are either too polite to ask or have point-blank asked me, "Drew, what is the deal with you at Disney." Brand is part of why I love them so much. One of the aspects of Disney that I really admire and connect to the...
2018-05-1448 min
Original Minds™ with Tobias DahlbergOn Branding with Nick WestergaardFor this episode of Extraordinary, I met with Nick Westergaard, podcast host, educator, speaker, consultant and author of Get Scrappy and Brand Now.Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven Brand Dynamics to stand out in a crowded, distracted world. Hope you enjoy! And please remember to subscribe if you like the podcast.Connect with Nick:www.nickwestergaard.comConnect with Tobiaswww.wonderagency.com (my main...
2018-05-0735 min
Simplified. By Tobias DahlbergOn Branding with Nick WestergaardFor this episode of Extraordinary, I met with Nick Westergaard, podcast host, educator, speaker, consultant and author of Get Scrappy and Brand Now.
Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven Brand Dynamics to stand out in a crowded, distracted world. Hope you enjoy! And please remember to subscribe if you like the podcast.
Connect with Nick:
www.nickwestergaard.com
Connect with Tobias
www.wonderagency.com (my main company)
www.kokoromoi.com...
2018-05-0735 min
Marketing Over CoffeeBrand Now and the Wrath Nick WestergaardIn this Marketing Over Coffee: Nick returns to talk about his latest book: Brand Now! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Brand Now is available as of May 1! Nick works with Brand Driven Digital. How it started with Get Scrappy - hear the last interview! The Wrath of Nick Westergaard, The Wisdom of Ann Hanley Meaning, Structure, Story, Content, Community, Clarity, Experience Meaning is not Logotherapy - The Imaginary Branding Checklist Trunk Club and Avoiding...
2018-05-0428 min
The Marketing Book Podcast173 Brand Now by Nick WestergaardBrand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/brand-now-nick-westergaard
2018-05-0448 minOn Brand with Nick WestergaardCreating Experiences Customers Crave with Nicholas Webb"The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he's been awarded over 45 patents. He now channels his innovative skills to help some of the world's top brands excel at customer experience. We discussed all of this and more on this week’s episode of the On Brand podcast.About Nicholas J. WebbNicholas Webb is a world-renowned technology futurist innovator. As an inventor, Nicholas invented one of the first wearable technologies and...
2016-12-0534 minOn Brand with Nick WestergaardGet Scrappy with Nick Westergaard LIVE at Prairie LightsThis week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region and beyond. I was delighted to read from my book and answer a few questions. I thought I'd share the audio from the event as a special live episode. Next week, we'll be back with a full-length brand builder interview. In the meantime, enjoy this...
2016-09-0532 minThinking With Mitch JoelSPOS #529 - Let's Get Scrappy With Nick WestergaardWelcome to episode #529 of Six Pixels Of Separation - The Mirum Podcast. Some people you just want to become friends with in this industry. I've had the pleasure of meeting thousands of professionals over the years. There are (sadly) a lot of fake folks running around. Nick Westergaard is one of those true friends. He's the real deal. That's who is. He really wants to be friends and help your business do better. There's nothing more endearing than someone who is that passionate. He's also a person who sticks to his words, and wants marketing to make the world...
2016-08-2850 min
DREAM THINK DO | Motivation, Encouragement & StrategyNick Westergaard | Scrappy Branding Strategies –In this episode of the DREAM. THINK. DO. podcast, my guest Nick Westergaard shares some amazing insider tips on how to do marketing that's right for your business. Listen To The Podcast: Do you need to break through the noise to reach more people? Maybe you're trying to grow your social media presence. You want to spread the word about your big idea. Maybe you're trying to let people know about your product or service. Or… maybe… you're doing something that's freakishly cool… and you're wanting to invite people to be a part of it. You're passionate. You're awesome at what you do. You know you...
2016-06-3047 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News139: Gettin' Scrappy with Nick WestergaardGetting Scrappy is not just the title of a book, it is a mindset shift in how businesses today must think. It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you...
2016-05-2438 min
The Vincenzo Landino Show139: Gettin' Scrappy with Nick WestergaardGetting Scrappy is not just the title of a book, it is a mindset shift in how businesses today must think. It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you...
2016-05-2438 min
The Marketing Book Podcast069 Get Scrappy by Nick Westergaard"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small" by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/get-scrappy-nick-westergaard
2016-05-0646 min
Enjoy A Full Audiobook That Is Simply Uplifting.Get Scrappy: Smarter Digital Marketing for Businesses Big and Small by Nick WestergaardPlease visithttps://thebookvoice.com/podcasts/1/audiobook/262811to listen full audiobooks.
Title: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Author: Nick Westergaard
Narrator: Nick Westergaard
Format: Unabridged Audiobook
Length: 5 hours 24 minutes
Release date: May 1, 2016
Ratings: Ratings of Book: 4.71 of Total 7
Ratings of Narrator: 5 of Total 3
Genres: Marketing & Advertising
Publisher's Summary:
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to...
2016-05-015h 24Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingGet Scrappy: Smarter Digital Marketing for Businesses Big and Small by Nick WestergaardPlease visithttps://thebookvoice.com/podcasts/1/audiobook/262811to listen full audiobooks.
Title: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Author: Nick Westergaard
Narrator: Nick Westergaard
Format: Unabridged Audiobook
Length: 5 hours 24 minutes
Release date: May 1, 2016
Ratings: Ratings of Book: 4.71 of Total 7
Ratings of Narrator: 5 of Total 3
Genres: Marketing & Advertising
Publisher's Summary:
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to...
2016-05-015h 24Build a Better Agency PodcastEpisode 27: Taking a Traditional Agency on a Digital Evolution, with Nick Westergaard.Nick Westergaard is a strategist, speaker, author, and educator. He is the chief brand strategist at Brand Driven Digital, where he helps organizations build better brands online. He teaches at the University of Iowa in the Tippie College of Business, is a regular columnist on The Cedar Rapids Gazette, and is also the host of the popular podcast, "On Brand." What you'll learn about in this episode: How Nick took his traditional agency and transitioned it to becoming a digital powerhouse The differences and similarities between traditional and digital marketing and why they really aren't all...
2016-04-1140 minMarketing Over CoffeeTalking Brands with Nick Westergaard In this Marketing Over Coffee: A special interview with Nick Westergaard!
Direct Link to File
Brought to you by our sponsors, 99 Designs and Nitro Cloud:
Nick works with Brand Driven Digital
Nothing kills a bad product faster than good advertising
At Marketing Over Coffee, we know firsthand that when you’re starting up a new business, finding a place to get your logo designed can be challenge. Sure, your cousin Eddy may offer to help out, but that can get real uncomfortable, real fast. And at this stage in...
2015-02-2721 minThe Work Talk ShowThe Work Talk Show LIVE at #SocialBrand14This week we have a very special episode of The Work Talk Show podcast! For the past year, Nick has been talking about his industry-leading digital marketing conference, the Social Brand Forum. This year, the event featured a live recording of this podcast with Nick, and Chief Technical Officer Jeff Ostroff joined onstage by guests Reid Travis of Pancheros and Kary Delaria of Allianz Life for a discussion of how social media works at their organizations. Learn more about your ad choices. Visit megaphone.fm/adchoices
2014-10-0832 minThe Work Talk ShowDJ & Nick on Changes & New ProjectsThis week DJ & Nick take a break from the crazy-smart guests to point their microphones at each other for one of our almost-quarterly host-only extravaganzas. And did we have a lot to talk about! Recently, DJ announced that he was quitting his job. During the show, he shared where he’s at and what’s next. Nick also talked a bit about his writing process and new projects in the hopper. So kick back, relax, and enjoy this week’s host-only edition of The Work Talk Show. Learn more about your ad choices. Visit megaphone.fm/adc...
2014-06-0445 minThe Work Talk ShowHoliday Greeting from The Work Talk ShowWe had every intention of recording a “real,” “host-only holiday edition” episode this week. But, alas, time got away from us (and travel impeded technical logistics). So, well, we decided to each record a short greeting/thank you from our iPhones. We patched it together, and it turned into this! Oh, and in case you are wondering, we each took those selfies yesterday. Nick with his “Winter Beard” in cold Iowa and me with my fresh buzzcut in (always!) sunny California. Learn more about your ad choices. Visit megaphone.fm/adchoices
2013-12-2504 minThe Work Talk ShowJohn Morgan Strikes Back!There are some guests to our virtual studios that can’t be contained by one visit alone. That was the case with author, keynote speaker, and consultant John Michael Morgan. He first joined us last year when he told us about his two-hour power working. After a recent lunch with Nick, John shared some research he’d done on the history of getting work done. This alone was reason enough to have one of our favorite guests back for a repeat appearance. Learn more about your ad choices. Visit megaphone.fm/adchoices
2013-09-2554 minThe Work Talk ShowMatt Ridings on Structure without StructureAs a strategist, speaker, and writer, Sideraworks CEO Matt Ridings keeps busy running an intensive and visual consultancy helping clients build social businesses. Adding to this is the fact that Ridings and his company are in two different cities, which comes with a unique set of challenges. During the New Media Expo in Las Vegas, Matt took some time to talk with DJ and Nick on structuring a business without the traditional structure most businesses have. Learn more about your ad choices. Visit megaphone.fm/adchoices
2013-01-1639 minThe Work Talk ShowDJ & Nick’s Holiday Host ShowWhat happens when it’s the busy week before the holidays? You, our wonderful audience, gets a host show! That’s when DJ and Nick kick back without one of our crazy smart guests and take a look a how the two of us get work done. Going into holiday break with excited kids and home offices is a recipe for some signature work talk moments. Learn more about your ad choices. Visit megaphone.fm/adchoices
2012-12-2634 minThe Work Talk ShowGini Dietrich on Building RelationshipsAs the founder and CEO of the integrated marketing communications firm Arment Dietrich, the author of the popular PR blog Spin Sucks, as well as the new book Marketing in the Round, you could say that Gini Dietrich knows how to stay busy. She not only keeps herself occupied, she also leads a growing agency and spends a lot of time “building relationships through her fingertips.” Recently Gini took some time to share her work secrets with DJ and Nick. Learn more about your ad choices. Visit megaphone.fm/adchoices
2012-11-2837 minThe Work Talk ShowJay Baer on Planning the WorkThis week DJ and Nick welcomed Jay Baer to The Work Talk Show’s virtual couch. The Convince & Convert blogger, strategist, speaker, and co-author of The Now Revolution shared his thoughts on working with remote teams, planning his next book, and how he gets work done. His secret? It sounds a lot like the old adage of planning the work and then working the plan. Along the way, Jay also shared several useful tools he uses. Learn more about your ad choices. Visit megaphone.fm/adchoices
2012-11-0733 minThe Work Talk ShowAnn Handley on Virtual TeamsWe have a special treat just for you on this week’s LIVE episode of The Work Talk Show. Recorded at the Iowa River Landing as part of the Social Brand Forum, DJ & Nick were joined by none other than MarketingProfs’ Chief Content Officer Ann Handley. In addition to being a best-selling author, speaker, and marketer, Ann also leads the entirely virtual team at MarketingProfs. What tips and tools keep this 30+ person team on-track? You’ll have to listen to find out. Learn more about your ad choices. Visit megaphone.fm/adchoices
2012-10-3132 min