Shows
Franchise VoiceIFA 2025 Convention PreviewToday on Franchise Voice: preview of The 2025 IFA Convention.
First, host Jack Monson speaks with Nadia Carta of Google who will lead a session at the convention on AI for Franchises. Next, author and keynote speaker Nick Westergaard will preview his session about Scrappy Marketing for Franchises.
Today’s podcast is brought to you by Hughes, and Xpressdocs.Special Guests: Nadia Carta and Nick Westergaard.2025-01-2325 minFranchise VoiceIFA 2025 Convention PreviewToday on Franchise Voice: preview of The 2025 IFA Convention.
First, host Jack Monson speaks with Nadia Carta of Google who will lead a session at the convention on AI for Franchises. Next, author and keynote speaker Nick Westergaard will preview his session about Scrappy Marketing for Franchises.
Today’s podcast is brought to you by Hughes, and Xpressdocs.Special Guests: Nadia Carta and Nick Westergaard.2025-01-2325 min
Tippie LeadsTippie Leads Season 1: Employee EngagementIntroducing Tippie Leads — stories from the University of Iowa’s Tippie College of Business that will change the way you work and lead. Hosted by Nick Westergaard, each season of Tippie Leads will focus on a "grand challenge” in today’s changing world of work. In our first season, we're looking at employee engagement with groundbreaking faculty research, student and alumni stories, actionable insights, and more. Tippie Leads is a production of the Tippie Leadership Collaborative. Learn more about your ad choices. Visit megaphone.fm/adchoices2024-08-1501 min
Nice with Dave Delaney - leadership, communication, retention, culture.Storytelling, public speaking, and writing with Nick WestergaardNick Westergaard is an author, educator, and speaker. He’s spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. The Nice Podcast is brought to you by Futureforth.com. We teach leaders to improve employee retention, communication, and culture with the Nice Method™.What we talked about...
Nick Westergaard’s StoryLab program.
Dave’s guest appearance on Nick’s podcast.
Telling your story is foundational. The ability to craft, hone, and shape your story with others.
Stories that come from saying yes, sayi...2023-07-1051 min
On Brand with Nick WestergaardRebranding Ukrainian TV with Nick ScottNick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content for brands like the BBC, Chivas, Google, and, recently, Ukraine’s public broadcasting company. We discussed all of this and more this week on the On Brand podcast.About Nick ScottFounding the studio with over 20 years of experience at the highest levels of filmmaking, Nick Scott has directed numerous international TV series, multiple BAFTA, and Oscar-qualifying shorts as well as documentaries for world-leading brands. His storytelling lists aw...2023-04-1031 min
The Business Of MarketingBrand Building Marketing Strategies with Nick WestergaardIn this episode, Nick Westergaard and A. Lee Judge talk about brand-building marketing strategies.Nick gives us the questions to ask and guides us on the journey to build a better brand.In this episode of the Business of Marketing podcast, Nick Westergaard and I discuss building a brand from the ground up and utilizing the right strategy to ensure you tell the best story about your brand. Building this story starts with asking yourself the right questions.Conversation points:Nick, I’m going to start off with a soft-ball... Mainly be...2022-04-0728 min
Winfluence - The Influence Marketing PodcastWinfluence Special: On Brand with Nick WestergaardToday is a special episode of the show. I thought between the Christmas and New Year’s holidays I’d give you a treat and introduce you to one of our sister podcasts on the Marketing Podcast Network.For those who may not recall our episode from December 2nd of 2021, I have launched a network for marketing podcasts that serves two purposes: Allow like-topic podcasts an easy way to support and promote one another, and give advertisers wishing to reach marketers … an audience like you … an easier way to get to them. I actually explained the Marke...2021-12-2737 min
The Rethink Marketing PodcastBreak Through the Noise | Nick WestergaardOn episode #95 of the Rethink Marketing Podcast, Nick Westergaard joins Colin and Eric to talk about true brand experience, building a level of community and understanding the power of the term "Simplify to Amplify". The lines between branding and experience keep blurring and blurring. It has become increasingly difficult to understand what is true branding and what is experience marketing. If we want to rise above commoditized competition and become the very best version of our story we have to create memorable experiences and lasting engagements. Breaking through the noise is difficult but not impossible! You need to be scrappy...2021-07-2947 min
SIMPLE brand With Matt LylesNick Westergaard - Brand Now: How to Stand Out In a Crowded, Distracted WorldIn this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Nick Westergaard about his latest book, Brand Now: How to Stand Out In a Crowded, Distracted World!With the world evolving at a rapid pace, with the increase in digital media, it's harder than ever for businesses to be heard. If you think about how much you get overwhelmed by message clutter, your customers are getting overwhelmed just as much - maybe more. It’s getting increasingly difficult to stand out. So if you want to stand out...2021-03-3058 min
The Business Cloud17. Nick Westergaard: Branding Genius, Personal Journey, + MoreNick Westergaard joins us today to talk about branding, college tips, his passion for helping people, and more! This conversation covers an array of topics and was awesome to cover. Hear why Amazon may of changed their app logo recently, and why Clubhouse has "Leave quietly" int their lobby. If you enjoyed hearing from Nick, you should connect with him. All links are below:
Nick's LinkedIn: https://www.linkedin.com/in/nickwestergaard/
Website: https://www.nickwestergaard.com/
Podcast: https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk?si=BGfkk1zGT868cL01cE0AoA
2021-03-1537 min
The Business Cloud17. Nick Westergaard: Branding Genius, Personal Journey, + MoreNick Westergaard joins us today to talk about branding, college tips, his passion for helping people, and more! This conversation covers an array of topics and was awesome to cover. Hear why Amazon may of changed their app logo recently, and why Clubhouse has "Leave quietly" int their lobby. If you enjoyed hearing from Nick, you should connect with him. All links are below:Nick's LinkedIn: https://www.linkedin.com/in/nickwestergaard/Website: https://www.nickwestergaard.com/Podcast: https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk?si=BGfkk1zGT868cL01...2021-03-1537 minOn Brand with Nick WestergaardBrand Reinvention During a Pandemic with Joseph Jaffe“There’s the story and there’s the story behind the story …” And Joseph Jaffe certainly has both to share as he has managed to rebrand himself during a global pandemic through his innovative web series CoronaTV. And he’s quick to add that, “You can too!” We discussed branding in the midst of a pandemic, streaming, and more this week on the On Brand podcast.About Joseph JaffeJoseph Jaffe is an author, entrepreneur, and as of March 2020, the host of CoronaTV, a daily streaming interview-based show about hope, positivity, and optimism…and if there’s time left ove...2021-02-0138 minOn Brand with Nick WestergaardThe On Brand Thanksgiving Special with Joseph JaffeMy guest this week is … me, Nick Westergaard! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special because to me this was a very special conversation. We talked about some of my favorite things like branding and Star Trek and the communication secrets of the U.S. presidents. It was a lot of fun. I hope you enjoy it and please be sure to check out Joseph Jaffe’s CoronaTV on your favorite social networks. I’ll be back next week with another great intervie...2020-11-231h 00On Brand with Nick WestergaardCreating Superfans Internally and Externally with Matt Barnett“The most important part of any brand is the team.” Matt Barnett would know. A serial entrepreneur, Matt’s latest venture is Bonjoro, a B2B asynchronous video platform helping organizations connect with their customers. We discussed all of this and more on this week’s episode of the On Brand podcast.About Matt BarnettA British designer & Artist, Matt Barnett moved to Australia where Bonjoro was born from a sales hack for his first business. Matt and the team decided to go all-in on the idea, and 3 years later Bonjoro has snowballed into a startup...2020-08-1031 min
The Selling ShowGet Scrappy with Nick WestergaardNick Westergaard is a strategist, speaker, author, and educator. As Chief Strategist at Brand Driven Digital, he’s spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. Nick talks about how he developed content for his books, why he designed his website the way it is, and how he thinks the speaking industry will come out of the pandemic!2020-08-0434 minOn Brand with Nick WestergaardHow to Be a Forever Brand with Robbie Kellman Baxter“Any subscription brand needs to know—what problem am I solving for my customers? What’s our forever promise?” With a career building subscriptions for brands like Netflix and Electronic Arts, Robbie Kellman Baxter knows what it takes to build lasting customer relationships. That’s been the focus of her books including her latest, The Forever Transaction. We discussed all of this and more on this week’s episode of the On Brand podcast.About Robbie Kellman BaxterRobbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic busin...2020-08-0329 minOn Brand with Nick WestergaardEvidence-Based Brand Building with Marc Guldimann“Duration is the perfect proxy for attention.” Marc Guldimann has spent his career at the intersection of two scientific fields—human decision making and technology. He’s the founder of several startups including his latest, Adelaide, which sells ads based on duration or time spent. We discussed all of this and more on this week’s episode of the On Brand podcast.About Marc GuldimannMarc Guldimann is the Co-Founder and CEO of Parsec Media, the first marketplace to sell media based on time spent. Parsec Media is the owner and operator of Adelaide, the first perf...2020-07-2728 minOn Brand with Nick WestergaardMastering One Voice with Toby Murdock & Zoë Randolph“It’s about getting people to create less content but also more meaningful content.” Amen. This week’s guests aren’t just content marketing professionals. As leaders at Upland Software and co-authors of Mastering One Voice, Toby Murdock and Zoë Randolph are on a mission to help content marketers create better content with a more cohesive, meaningful brand voice. We discussed all of this and more on this week’s episode of the On Brand podcast.About Toby Murdock & Zoë RandolphToby Murdock, General Manager, Upland Software — Toby co-founded Kapost in 2009 and served as CEO through its 2019...2020-07-2029 minOn Brand with Nick WestergaardThe Importance of Imperfect Action with Ashley Shuler“There’s a shift that’s taking place that’s requiring a response. Now people are saying—action.” Ashley Shuler is a business strategist who helps busy solopreneurs operate their businesses efficiently and effectively. Recently, she replied to one of my ICYMI email newsletters on how brands need to do better on race. We discussed this along with productivity and missed brand touchpoints, this week on the On Brand podcast.About Ashley ShulerAshley Shuler doesn't believe in quick fixes and seeks to create the transformative solutions for busy solopreneurs so they can operate more efficiently...2020-07-1332 minOn Brand with Nick WestergaardBuilding the HBO Brand with Jason Mulderig“When it comes to HBO it’s really about quality, distinction, and uniqueness. And looking for stories that haven’t been told before.” As Senior Vice President at Warner Media, Jason Mulderig is responsible for everything related to the HBO brand—from advertising to promotion—including the new HBO Max streaming service. We discussed all of this and more on this week’s episode of the On Brand podcast.About Jason MulderigJason Mulderig is SVP, Brand Marketing for WarnerMedia Entertainment & Direct-to-Consumer, responsible for the branding, positioning, advertising, prosocial, and promotional efforts for the HBO Max brand, as w...2020-07-0628 minOn Brand with Nick WestergaardRebranding Best Practices with Jim Heininger“Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on the comprehensive art and strategic science of rebranding. We discussed all of this and more on this week’s episode of the On Brand podcast.About Jim HeiningerJim Heininger is a Growth Communicator, Change Activist, and Rebranding Evangelist. He has spent 30 years in the marketing communications industry building and protecting some of the best-known brands including McDona...2020-06-2930 minOn Brand with Nick WestergaardReclaiming the African American Narrative with Faith McKinney“As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime listener of the On Brand podcast. This week she joined me as a guest for a discussion on building your personal brand, taking control of the African American narrative, and the need for authenticity. Enjoy!About Faith McKinneyFaith McKinney is the author of Schmingling-The Art of Being Well-Connected Through Blatant Self-Promotion. She has been...2020-06-2230 minOn Brand with Nick WestergaardBrands Have to Do Better on Race with Katie Kern“Enough is enough. It’s the responsibility of companies to stand up.” Following the murder of George Floyd, the nation has seen a critical shift in the growth and power of the Black Lives Matter movement through protest and action. But what should leaders and companies do? This week on the On Brand podcast, Media Frenzy Global Partner and COO Katie Kern returns to discuss how brands can start having tough conversations about race.About Katie KernAn innate storyteller and strategic creative, Katie Kern has navigated her career with two passions at the helm: buildi...2020-06-1535 minOn Brand with Nick WestergaardCreating a Powerful Personal Brand Empire with Laura Bull“The person is a product themselves—regardless of what they’re selling.” As one of the youngest executives in the history of Sony Music Entertainment, Laura Bull worked to transform people into powerful platforms. Now she consults and teaches these lessons, which are also featured in her new book From Individual to Empire. We discussed all of this and more, this week on the On Brand podcast.About Laura BullLaura Bull spent ten years with Sony Music Entertainment becoming one of the company's youngest executives at the age of twenty-eight. There she spearheaded artist developm...2020-06-0831 minOn Brand with Nick WestergaardMastering Omnichannel Marketing with Rytis Lauris“Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just that. We discussed this mission and the state of omnichannel marketing this week on the On Brand podcast.About Rytis LaurisRytis Lauris is the co-founder and CEO of Omnisend, the powerful marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for business and an eye to...2020-06-0128 minOn Brand with Nick WestergaardTom Peters on Leadership in Troubling TimesTwo years ago I was fortunate enough to interview one of my business heroes—management legend and author Tom Peters. This was a once-in-a-lifetime podcast event. Or so I thought. A couple of weeks ago, Tom reached out again wanting to talk about the unique challenges of leadership and work in these troubling times. I couldn't wait to catch up with Tom and to share our conversation with you. Enjoy!About Tom PetersTom Peters is co-author of In Search of Excellence—the book that changed the way the world does business and often tagged as t...2020-05-2540 minOn Brand with Nick WestergaardMastering Agile Marketing with Andrea Fryrear“Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping marketers find greater focus in their work. We discussed process, planning, and why agile marketing is more important than ever on this week’s episode of the On Brand podcast.About Andrea FryrearAn early convert to the ways of Agile marketing, Andrea Fryrear knows that Agile teams do better work in less time with less st...2020-05-1827 minOn Brand with Nick WestergaardBlurring the Lines of Branding & Storytelling with Lee Tone“People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of advertising and entertainment, finding ways to talk about brands without directly talking about brands. This has never been easy but it's even harder today. We discussed all of this on this week’s episode of the On Brand podcast.About Lee ToneCreative Director Lee Tone leads entertainment compan...2020-05-1132 minOn Brand with Nick WestergaardCreating a Content Performance Culture with Christoph Trappe“In digital you can constantly keep going—if you had a good play celebrate it and see how you can evolve it from there.” In a career that started with athletics and continued to professional journalism to being a marketing thought leader and author, Christoph Trappe has executed several good plays. Because of this experience, he knows how to build a high-performance content marketing culture. We discussed all of this and more on this week’s episode of the On Brand podcast.About Christoph TrappeChristoph Trappe helps companies share their unique stories more efficiently to reach...2020-05-0433 minOn Brand with Nick WestergaardBuilding Brand Loyalty Through Customer Listening with Rob Markey“In times of crisis, as leaders, we often want to clamp down—command and control. We go into bunker mode.” However, customer loyalty is best built by closing the distance between a brand's leadership and the front lines of employees and customers, explains Rob Markey of Bain & Company. We discussed all of this and more on this week’s episode of the On Brand podcast.About Rob MarkeyRob Markey is a partner in Bain & Company’s New York office and a leader in the firm’s Customer Strategy & Marketing practice. He is an expert in customer...2020-04-2728 minOn Brand with Nick WestergaardRadical Relevance in Turbulent Times with Bill Cates“It’s a time to double down on your value—your why.” During Bill Cates's storied career as an entrepreneur and relationship marketing expert, he’s helped countless businesses achieve exponential growth. Now he’s back with a new book on Radical Relevance and why we need it today more than ever. We discussed all of this and more on this week’s episode of the On Brand podcast.About Bill CatesBill Cates has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second...2020-04-2032 minOn Brand with Nick WestergaardWhy Marketers Need to Help More with David Newman“It is absolutely a time to help more and to serve more but it is not a time to sell or market any less.” David Newman is all about getting things done. Whether it’s marketing or speaking, his approach helps people organize their work to positively impact their lives. While COVID-19 could make this harder, Newman argues that clarity is more important now than ever before. We discussed what to do now on this week’s episode of the On Brand podcast.About David NewmanDavid Newman is a Certified Speaking Professional and member of the Natio...2020-04-1331 minOn Brand with Nick WestergaardRethinking B2B Branding in Turbulent Times with Ana RaynesIt’s a different time for marketers and brand builders across the board. But what about B2B marketers? What’s different for them in the face of COVID-19? I couldn’t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of Simplified Impact, a B2B growth marketing agency. We discussed what B2B marketers can do during these strange times and the various stages of business that will follow.About Ana RaynesAna Maria Raynes is an entrepreneur, digital marketing expert, and CEO and Founder of Simpli...2020-04-0628 minOn Brand with Nick WestergaardSharpen Your Message into a Velvet Machete with Amber Hurdle“People are going to have a favorable impression of your brand or a negative impression of your brand. Then, when you add social media reach on top of that, it can get really great or really crazy.” That’s why you have to brand—with clutter-cutting messaging and compassion—from the inside out, starting with your employees. Especially in the midst of the pandemic we find ourselves battling both personally and professionally. Brand strategy expert Amber Hurdle discussed all of this and more, this week on the On Brand podcast.About Amber HurdleAmber Hurdle is the CEO...2020-03-3035 minOn Brand with Nick WestergaardGame-Changing Brand Strategy with David Aaker“Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to branding and marketing legend David Aaker, author of several books including his latest Owning Game-Changing Subcategories. It’s a book that's coming out at a game-changing and turbulent time in the world of business and beyond. We discussed all of this and more, this week on the On Brand podcast.About David AakerDavid Aaker, the Vice-Chairman of Prophet (a global consultancy around brand, growth, and digital transformation) and Professor Emeritus of Marketing Strategy at the Berke...2020-03-2326 minOn Brand with Nick WestergaardImmersive 3D Branding with VR Expert Ashley CrowderThis week’s podcast interview was originally scheduled to take place live on stage at SXSW. Unfortunately, a nasty pandemic got in the way of this. However, I still wanted to talk with VR expert Ashley Crowder about her work as CEO and Co-Founder of VNTANA, a company that helps brands build out new online realities (which may be more relevant now than ever before!). We discussed all of this and more on this week’s episode of the On Brand podcast.About Ashley CrowderAshley Crowder is the co-founder and CEO of VNTANA, the indus...2020-03-1631 minOn Brand with Nick WestergaardThe Economics of Attention with Jamie Mustard and Holt McCallany“Attention is the defining business challenge of our time.” This prolific idea was noted by not one but two guests this week. Jamie Mustard is a strategic multimedia consultant who helps create brands, ideas, and messages that stand out. His new book The Iconist features bold examples from the world of business, art, and music including the story of Mindhunter actor Holt McCallany. We’re lucky to be joined by both Jamie and Holt this week on the On Brand podcast.About Jamie Mustard and Holt McCallanyJamie Mustard is a strategic multimedia consultant and Iconist...2020-03-0233 minOn Brand with Nick WestergaardWhy All Startups Need a Brand Book with Mona Bijoor“Vision and strategy require a lot of thinking about brand.” Mona Bijoor would know. She spends a lot of her time thinking about and helping early-stage founders startup, scale, and grow their businesses, which, as she notes, involves more thinking about brand than most realize. She’s also the author of the new book, Startups and Downs, The Secrets of Resilient Entrepreneurs. We discussed all of this and more on this week’s episode of the On Brand podcast.About Mona BijoorMona Bijoor is a partner at King Circle Capital LLC, an investment and advisory fi...2020-02-2427 minOn Brand with Nick WestergaardBranding for Growth and Scale with Kristin Luck“Marketers today have to be data junkies.” Kristin Luck would know. She’s founded two marketing analytics companies that were so successful both ended up being acquired. Today she helps founders and executive teams scale and monetize their businesses. What role does branding play in all of this? We discussed that very topic and more on this week’s episode of the On Brand podcast.About Kristin LuckKristin Luck serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms through her consultancy, ScaleHouse. She is the found...2020-02-1731 minOn Brand with Nick WestergaardGenerating Unlimited Brand Story Ideas with Melanie Deziel“The biggest disservice we've done with content marketing is giving such high expectations without the tools to fulfill them.” When it comes to upping your content marketing game, most struggle with obstacles related to time, talent, and treasure. Luckily, StoryFuel founder Melanie Deziel's new book The Content Fuel Framework can help you with all of this. We discussed all of this and more this week when Melanie returned to the On Brand podcast.About Melanie DezielMelanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the p...2020-02-1031 minOn Brand with Nick WestergaardFlipping the Script on Flip Flops with Jeremy Stewart“Your feet take you on these adventures. You should have quality flip flops that you keep for a long time. That really became our core story.” That spark of an idea led Jeremy Stewart and his wife to found premium flip-flop brand Hari-Mari. In doing so, they essentially created a new market that involved changing behavior around what we put on our feet in warm weather. He took some time to share the story of founding the company and building the brand this week on the On Brand podcast.About Jeremy StewartJeremy is the foun...2020-02-0329 minOn Brand with Nick WestergaardCreating a Conversational Brand with Nick Usborne“Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and web writing expert Nick Usborne about how the words we use help us build better brands. We discussed this and much more this week on the On Brand podcast.About Nick UsborneNick Usborne is an online copywriter and trainer who wrote his first website in 1995. When his book, Net Words, was published...2020-01-2733 minOn Brand with Nick WestergaardMarketing as Attraction vs. Marketing as Retention with Wayne Mullins“Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about how to avoid checklist marketing (a favorite topic of mine), investing in the right end of the customer experience, and the role of social media today. Enjoy!About Wayne MullinsWayne Mullins is the Founder of Ugly Mug Marketing, and a highly sought- after marketing consultant, regularly having to turn clients away. He directly influences more...2020-01-2028 minOn Brand with Nick WestergaardThe Secret Sauce of Branding with Kerrie Finch“The secret sauce of brands is purpose.” In a career that’s taken her from wrangling brands at Wieden+Kennedy to launching her own successful global PR shop, futurefactor, Kerrie Finch has spent her career helping brands share their stories with the world. We discussed all of this and more on this week’s episode of the On Brand podcast.About Kerrie FinchPrior to founding futurefactor (formerly FinchFactor) in 2009, Kerrie Finch was PR Director at Wieden+Kennedy. There she wrangled brands such as Nike and Heineken, Coca-Cola and Electronic Arts. Kerrie has been voted into Adfor...2020-01-1331 minOn Brand with Nick WestergaardInspiring Your Brand's Fan Culture with David Meerman ScottWhat do the Grateful Dead and Harry Potter have in common? Both have huge fandoms that include author David Meerman Scott and his daughter Reiko Scott respectively. “Our thesis was this—are the lessons of fandom relevant to brands?” While most fathers and daughters would use this as a jumping-off point for stimulating after-dinner conversation, the Scotts used it as a jumping-off point in writing a book together — Fanocracy. David joined me for a discussion of this on the first On Brand podcast of 2020. Enjoy! About David Meerman Scott David is an internationally acclaimed business growth strategist, entrepreneur, advisor to emergi...2020-01-0634 min
Hanson & Hunt126: Interview with Nick Westergaard of Brand Driven DigitalWe're closing out 2019 with this interview episode featuring Nick Westergaard, chief strategist and partner at Brand Driven Digital. Nick also teaches at the University of Iowa, speaks at numerous conferences, hosts the "On Brand" podcast, and has written two books: "Brand Now" and "Get Scrappy."We talked with Nick in his office in Iowa City about his background, what organizations should consider if they're thinking about starting a podcast, the dangers of "checklist marketing," how brands can stand out in a crowded online world, what it means to be scrappy in your content production, the state of...2019-12-1937 minOn Brand with Nick WestergaardBuilding Brand Alignment Internally and Externally with Christopher Wallace“We're the BASF of brand story. We don't make it but we bring it life.” This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the customers on the front line. This isn't as easy as it might sound at first. We discussed all of this and more on this week’s episode of the On Brand podcast.Christopher WallaceChristopher Wallace is the Co-Founder and President of InnerView which is a marketing consulting firm that helps companies align their brand...2019-12-1629 minOn Brand with Nick WestergaardDeveloping Smile-Inducing Brand Names with Alexandra Watkins“You don’t want your brand name to be tame. You can’t afford to be tame!” As the verbal identity expert behind names for brands ranging from frozen yogurt to Burger King, Alexandra Watkins knows how to develop names that make people smile—and we talk about that a lot on the On Brand podcast. She’s also the author of the newly revised Hello, My Name is Awesome. We discussed all of this and more on this week’s episode of the On Brand podcast.Alexandra WatkinsAlexandra Watkins is a recognized expert on brand names...2019-12-0931 minOn Brand with Nick WestergaardUsing Big Data to Create Customer Connections with Aimee Irwin“The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast.About Aimee IrwinAimee Irwin serves as VP of Strategy at Experian Marketing Services. Aimee is a skille...2019-12-0226 minOn Brand with Nick WestergaardHow to Humanize Your Brand with Beth Trejo“It’s the simple things that I think people overlook because they’re trying to be so complicated or complex.” Beth Trejo is a force. As CEO and Founder of Chatterkick, she works to infuse the world of social media and digital marketing with a human spark. We discussed all of this and more on this week’s episode of the On Brand podcast.About Beth TrejoBeth Trejo is the leader, mentor, torchbearer, innovator, founder and CEO of Chatterkick. As a trailblazing entrepreneur, Beth loves to take risks and starting Chatterkick in 2012 was her biggest one...2019-11-1832 minOn Brand with Nick WestergaardThe Future of Marketing Is Collaboration with Vlad Calus“Collaboration is the next phase of marketing.” And Vlad Calus knows a thing or two about collaboration. A serial entrepreneur, Vlad’s latest venture is as co-founder of Planable, a social media management tool built around the need for greater collaboration among internal and external marketing teams. We discussed all of this and more on this week’s episode of the On Brand podcast.About Vlad CalusVlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies and freelancers to collaborate with their teammates & clients on content calendar...2019-11-1127 minOn Brand with Nick WestergaardManaging Startup Brand Consistency with Jonathan Wassterstrum“How do we make sure there’s a consistency of experience, consistency of messaging, and consistency of feeling?” These are the questions all brand builders grapple with. However, startup brands are building answers to these questions from the ground up. This week I was joined by Jonathan Wassterstrum, founder and CEO of startup brand SquareFoot. We discussed how he tackled these questions and more on this week’s episode of the On Brand podcast.About Jonathan WassterstrumSquareFoot Founder and CEO Jonathan Wasserstrum has worked for over a decade in commercial real estate. SquareFoot is a new kind...2019-11-0428 minOn Brand with Nick WestergaardCreating Brands for Tomorrow’s Consumers with Emmanuel Probst“Something that disruptors bring to the table is the personal relationship with the customer.” And Brand Hacks author Emmanuel Probst knows a thing or two about disruptors. With a background in academia and working with several Fortune 500 clients at Ipsos, he brings a consumer behavior focused mindset to the world of branding and marketing. We discussed all of this and more on this week’s episode of the On Brand podcast.About Emmanuel ProbstEmmanuel Probst’s background combines over 15 years of market research and marketing experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fo...2019-10-2832 minOn Brand with Nick WestergaardBuilding Brands by Changing Habits with Jessica Jensen“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled some big challenges including B2B marketing, platform development, and more. As CMO of Sun Basket, she’s driving growth by building the brand and connecting with customers both online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.About Jessica JensenJessica Je...2019-10-1427 minOn Brand with Nick WestergaardHow Self-Reliant Entrepreneurs Build Purposeful Brands with John Jantsch“Entrepreneurs have always been the voice of good.” As the author of bootstrapping bibles Duct Tape Marketing, The Referral Engine, and Duct Tape Selling, John Jantsch has also been a voice of good for many entrepreneurs. He’s brought this insight and experience to his latest book The Self-Reliant Entrepreneur, designed to help entrepreneurs feed their souls while building brands with purpose. We discussed all of this and more on this week’s episode of the On Brand podcast.About John JantschJohn Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engi...2019-10-0730 minOn Brand with Nick WestergaardCreating a Big, Bold Brand with Inge Overtoom“Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations director for BrandBase. In creating bold experiences for big brands it all comes down to creating a standout memory.About Inge OvertoomInge Overtoom has 15 years experience in project and account management across every aspect of experiential advertising. She is currently the partner and operations director of BrandBase, a creative...2019-09-3026 minOn Brand with Nick WestergaardHelp Customers by Building a “Lighthouse Brand” with Scott Wolfe of Levelset“As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe quickly saw that it was challenging for contractors to get paid. In founding Levelset, Wolfe worked to address this head-on. We talked about the zigs and zags of startup branding and content marketing this week on the On Brand podcast.Enjoy This Episode Now
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About Scott Wolfe2019-09-2333 minOn Brand with Nick WestergaardFinding Your Brand’s Universal Story with Ellen Utrecht“Story doesn’t start with a 40-page deck. It starts with a founder with a vision.” And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start.About Ellen UtrechtEllen Utrecht is an all-round film professional with +25 years of experience in both commercials as well as feature films. She got her training at one of The Netherlands most iconic creati...2019-09-1628 minOn Brand with Nick WestergaardWhy Your Brand Should Be an Outlier with Phillip Stutts“Be an outlier. Play a game no one else is playing.” With success in developing both corporate marketing and political campaigns, Phillips Stutts knows how to win big. As founder of Win BIG Media and Go BIG Media he helps clients across the board do just that. Recently, he’s trained his focus on fighting his own rare, incurable disease. We talked about overcoming obstacles, innovating, and winning this week on the On Brand podcast.About Phillip StuttsPhillip Stutts is fighting a rare, incurable disease. Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five ye...2019-09-0930 minOn Brand with Nick WestergaardRedefining Your Content Experience with Randy Frisch“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast.About Randy Frisch...2019-09-0231 minOn Brand with Nick WestergaardPositioning Your Brand Platform with Derrick Daye“There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate Branding Strategy Insider. He’s worked on brand strategy for everything from EA Sports to the Statue of Liberty. We discussed all of this and more this week on the On Brand podcast.About Derrick DayeDerrick Daye has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as exte...2019-08-2632 minOn Brand with Nick WestergaardHow to Build a Challenger Brand with Prentice Howe“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this with Door Number 3’s Prentice Howe, author of The Empowered Challenger Playbook.About Prentice HowePrentice Howe has always believed in underdogs. Now, as Owner and Chief Creative Officer of Door Number 3, a full-service advertising agency based in Austin, Texas, he’s helping brands embrace their challenger-ability and topple their giants.Specializing in challenger bra...2019-08-1932 minOn Brand with Nick WestergaardBoosting Brand Scale and Impact with Raul Hernandez“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast.About Raul HernandezRaul Hernandez helps businesses build evergreen workflows so they can scale up their business while scaling down the time it needs them. His protocol has given 7-figure coaches the scale and lifestyle they’re looking for by cutting their work time by as much as 60%. He lives in San Di...2019-08-1227 minOn Brand with Nick WestergaardBrands as Building Blocks of Personal Identity with David Lemley“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand many have cited on this show as one that makes them smile consistently. Today, at his company Retail Voodoo, he helps food and beverage brands stand out while also standing for something in the hearts and minds of those they serve. We discussed all of this and more on this week’s episode of the On Brand podcast.Abou...2019-08-0532 minOn Brand with Nick WestergaardUsing Brand as a Leadership Tool with Lindsay Pedersen“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined by Lindsay Pedersen, brand strategist and author of the book Forging an Ironclad Brand.About Lindsay PedersenLindsay Pedersen is the author of Forging An Ironclad Brand: A Leader’s Guide. She is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed t...2019-07-2931 minOn Brand with Nick WestergaardBuilding a Startup Brand with ShowerPill Founder Justin Forsett“Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that are gonna keep you until you get your breakthrough.” As an “undersized and overmatched” NFL running back, Justin Forsett became an underdog fan favorite. He’s brought this same scrappiness to his work as an entrepreneur as the creator of the ShowerPill. We discussed Justin’s journey as an athlete and brand builder this week on the On Brand Podcast.About Justin Forsett2019-07-2230 minOn Brand with Nick WestergaardInside ADP’s First-Ever Rebranding with CMO Lorraine Barber-Miller“It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what if you’re a 75-year old category creator like ADP? This week on the On Brand podcast, I was joined by ADP Senior Vice President and Chief Marketing Officer Lorraine Barber-Miller who took us behind the scenes of their first rebrand in the company’s storied history.About Lorraine Barber-MillerLorraine Barber-Miller is an accomplished global Chief Marketing Officer recogni...2019-07-1530 minOn Brand with Nick WestergaardBrand Building Through Servant Leadership with Ken Blanchard“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they'll take good care of your customers.” This week, for the 200th episode of the On Brand podcast, I had the honor of interviewing another business legend. Ken Blanchard is the coauthor of 65 books from The One Minute Manager to his latest The Simple Truths of Service. We talked about his life and work this week on the show.About Ken BlanchardKen Blanchard is on...2019-07-0828 minOn Brand with Nick WestergaardConnecting Brand Strategy to Business Strategy with Jeff Swystun“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why Marketing Works. We talked about why branding, marketing, and stories work this week on the On Brand podcast.About Jeff SwystunJeff Swystun is a consulting CMO working with leading brands and brands that want to lead. Prior, Jeff was Chief Communications Officer at DDB Worldwide and Chief Marketing Officer at Interbrand. A prolific speake...2019-07-0133 minOn Brand with Nick WestergaardWhy Brands Have a Responsibility to Do Good with Alexandra Dimiziani“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s co-founder/managing partner of TwentyFirstCenturyBrand, where she helps build, well — brands for the 21st century! We discussed what this means and more on this week’s episode of the On Brand podcast.About Alexandra DimizianiAlexandra Dimiziani has enjoyed a ‘lattice’ career full of both awe-inspiring and awkward moments. Her experience runs a gamut, from develo...2019-06-2430 minOn Brand with Nick WestergaardRemixing Your Brand's Story and Content with Judi Holler“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all of this and more on this week’s episode of the On Brand podcast.About Judi HollerJudi Holler is a professionally trained improviser and alumna of the Second City Training Center Conservatory in Chicago, Illinois. Judi started working in the hospitality industry at the age of thirteen and has spent the past fifteen ye...2019-06-1727 minOn Brand with Nick WestergaardFinding Brand Relevancy in a Fast-Changing World with Allen Adamson“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to understand. We discussed all of this and more on this week’s episode of the On Brand podcast.About Allen AdamsonAllen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce.co, NYU Stern School of Business Adjunct Professor of Marketing, and the author of...2019-06-1025 minOn Brand with Nick WestergaardHow to Orchestrate Your Brand Experience with Karin Soukup"Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her time answering this question with clients and helping them develop innovative solutions. We discussed all of this and more this week on the show.About Karin SoukupKarin is an award-winning creative lead and design educator with over 15 years of multi-platform experience focusing on strategic product innovation, experience design, branding and systems-thinking for work acro...2019-06-0326 minOn Brand with Nick WestergaardFinding the Epicenter of Branding and Culture with Dennis Hahn“Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences with Dennis Hahn, chief strategy officer at Liquid.About Dennis HahnAs chief strategy officer at Liquid, Dennis Hahn is responsible for the methodologies that Liquid uses to address the strategic challenges of our clients. Dennis leads teams of strategists across all of Liquid’s offices, providing expertise, mentoring and consulting on a wide range...2019-05-2727 minOn Brand with Nick WestergaardCreating a Heart-Centered Brand with Stephanie Nivinskus“Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart, leadership and culture, and more.About Stephanie NivinskusStephanie Nivinskus is CEO of SizzleForce Marketing, a strategic copywriting agency. Since 1995, Stephanie has developed brand-building campaigns that have been used by Fortune 500 companies, including Starbucks, Quicksilver, and The National Football League, along with hundreds of small, privately owned companies. She also is the creator of SizzleForce Mark...2019-05-2028 minOn Brand with Nick WestergaardBridging the Brand Activation Gap with Mitch Duckler“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book The Indispensable Brand and founder of Full Surge was my guest this week on the On Brand podcast.About Mitch DucklerMitch Duckler is author of The Indispensable Brand, and a founder and managing partner of FullSurge, a brand and marketing strategy consultancy based in Chicago, Illinois. He has more than 25 years of brand manage...2019-05-1327 min
Social GeekBrand Strategy with Nick Westergaard and Jack MonsonWe’re diving deep into branding with strategist, speaker, author, and educator Nick Westergaard.
Nick is the Chief Brand Strategist at Brand Driven Digital, and teaches at the University of Iowa. He's the author of Get Scrappyand his newest book Brand Now.
Nick was the keytone speaker at this year's MITCon event in Austin from The International Franchise Association. He continues sharing the trends he's spotting in branding including where smart companies are putting their marketing dollars and what to watch in 2019.
Thanks to our sponsors Social Joey and Location3!
2018-12-0424 min
Social GeekBrand Strategy with Nick Westergaard and Jack MonsonWe’re diving deep into branding with strategist, speaker, author, and educator Nick Westergaard.
Nick is the Chief Brand Strategist at Brand Driven Digital, and teaches at the University of Iowa. He's the author of Get Scrappyand his newest book Brand Now.
Nick was the keytone speaker at this year's MITCon event in Austin from The International Franchise Association. He continues sharing the trends he's spotting in branding including where smart companies are putting their marketing dollars and what to watch in 2019.
Thanks to our sponsors Social Joey and Location3!2018-12-0425 min
Consulting Success PodcastBranding Tips For Your Consulting Business with Nick Westergaard: Podcast #65
Nick Westergaard, consulting strategist, speaker, educator, and author, talks about strategies for branding and digital marketing. With his background in theater arts and psychology, he shares how the skills he got from improvisation has helped him improved being a consultant and strategist where it gave him the ability to consider multiple perspectives. Nick discusses the importance of content creation when it comes to the business of selling your mind. He shares his writing experiences with big brands such as Harvard Business Review, Entrepreneur, and Inc. and how this can be a strategy to leverage and establish your credentials as...2018-12-0329 min
Six Pixels of Separation PodcastSPOS #624 - Stand Out Brands With Nick WestergaardWelcome to episode #624 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #624 - Host: Mitch Joel. He's one of the nicest and good-hearted people that I have ever met in this industry. Hands down. Salt of the earth. A real human being trying to help businesses connect to consumers in a real way. That's reason enough to follow Nick Westergaard. He is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of al...2018-06-2449 min
Nick Westergaard - Brand NowNick Westergaard has been called one of the “most jaw-dropping marketing speakers.” As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all shapes and sizes — from small businesses to Fortune 500 companies to President Obama’s Nick is the author of the books Brand Now and Get Scrappy. He is a contributor to the Harvard Business Review and host of the popular On Brand podcast.
Do small companies need to brand?
First step to building brand?
Understand your story.
Who is this book for?
Parting words of advice?
Watch my Celebrity interviews on my YouTube Cha...2018-05-3027 min
The Soundtrack to Your Imagination with Free AudiobookBrand Now: How to Stand Out in a Crowded, Distracted World Audiobook by Nick WestergaardListen to this audiobook in full for free onhttps://hotaudiobook.com/freeID: 333967
Title: Brand Now: How to Stand Out in a Crowded, Distracted World
Author: Nick Westergaard
Narrator: Nick Westergaard
Format: Unabridged
Length: 04:45:38
Language: English
Release date: 05-22-18
Publisher: Ascent Audio
Genres: Business & Economics, Marketing & Advertising
Summary:
Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you:
● Create a brand with meaning
● Reinforce it with...2018-05-224h 45
Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingBrand Now: How to Stand Out in a Crowded, Distracted World by Nick WestergaardPlease visithttps://thebookvoice.com/podcasts/1/audiobook/333967to listen full audiobooks.
Title: Brand Now: How to Stand Out in a Crowded, Distracted World
Author: Nick Westergaard
Narrator: Nick Westergaard
Format: Unabridged Audiobook
Length: 4 hours 45 minutes
Release date: May 22, 2018
Ratings: Ratings of Book: 5 of Total 4
Ratings of Narrator: 5 of Total 1
Genres: Marketing & Advertising
Publisher's Summary:
Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: ● Create a br...2018-05-224h 45
Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingBrand Now: How to Stand Out in a Crowded, Distracted World by Nick WestergaardPlease visit https://thebookvoice.com/podcasts/1/audiobook/333967 to listen full audiobooks. Title: Brand Now: How to Stand Out in a Crowded, Distracted World Author: Nick Westergaard Narrator: Nick Westergaard Format: Unabridged Audiobook Length: 4 hours 45 minutes Release date: May 22, 2018 Ratings: Ratings of Book: 5 of Total 4 Ratings of Narrator: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: ● Create a...2018-05-2230 min
Build a Better Agency PodcastUsing brand to tell great stories with Nick WestergaardBranding has always been a cornerstone of my own agency. We've spent a ton of time and effort building brands for clients. We have, like all of you, created what we think of as a proprietary process around brand, and it's a topic that I have a great passion around. Many of you are either too polite to ask or have point-blank asked me, "Drew, what is the deal with you at Disney." Brand is part of why I love them so much. One of the aspects of Disney that I really admire and connect to the...2018-05-1448 min
Original Minds™ with Tobias DahlbergOn Branding with Nick WestergaardFor this episode of Extraordinary, I met with Nick Westergaard, podcast host, educator, speaker, consultant and author of Get Scrappy and Brand Now.Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven Brand Dynamics to stand out in a crowded, distracted world. Hope you enjoy! And please remember to subscribe if you like the podcast.Connect with Nick:www.nickwestergaard.comConnect with Tobiaswww.wonderagency.com (my main...2018-05-0735 min
Simplified. By Tobias DahlbergOn Branding with Nick WestergaardFor this episode of Extraordinary, I met with Nick Westergaard, podcast host, educator, speaker, consultant and author of Get Scrappy and Brand Now.
Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven Brand Dynamics to stand out in a crowded, distracted world. Hope you enjoy! And please remember to subscribe if you like the podcast.
Connect with Nick:
www.nickwestergaard.com
Connect with Tobias
www.wonderagency.com (my main company)
www.kokoromoi.com...2018-05-0735 min
Marketing Over CoffeeBrand Now and the Wrath Nick WestergaardIn this Marketing Over Coffee: Nick returns to talk about his latest book: Brand Now! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Brand Now is available as of May 1! Nick works with Brand Driven Digital. How it started with Get Scrappy - hear the last interview! The Wrath of Nick Westergaard, The Wisdom of Ann Hanley Meaning, Structure, Story, Content, Community, Clarity, Experience Meaning is not Logotherapy - The Imaginary Branding Checklist Trunk Club and Avoiding...2018-05-0428 min
The Marketing Book Podcast173 Brand Now by Nick WestergaardBrand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/brand-now-nick-westergaard2018-05-0448 minOn Brand with Nick WestergaardCreating Experiences Customers Crave with Nicholas Webb"The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences." Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he's been awarded over 45 patents. He now channels his innovative skills to help some of the world's top brands excel at customer experience. We discussed all of this and more on this week’s episode of the On Brand podcast.About Nicholas J. WebbNicholas Webb is a world-renowned technology futurist innovator. As an inventor, Nicholas invented one of the first wearable technologies and...2016-12-0534 minOn Brand with Nick WestergaardGet Scrappy with Nick Westergaard LIVE at Prairie LightsThis week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution — both in the region and beyond. I was delighted to read from my book and answer a few questions. I thought I'd share the audio from the event as a special live episode. Next week, we'll be back with a full-length brand builder interview. In the meantime, enjoy this...2016-09-0532 minSix Pixels of Separation PodcastSPOS #529 - Let's Get Scrappy With Nick WestergaardWelcome to episode #529 of Six Pixels Of Separation - The Mirum Podcast. Some people you just want to become friends with in this industry. I've had the pleasure of meeting thousands of professionals over the years. There are (sadly) a lot of fake folks running around. Nick Westergaard is one of those true friends. He's the real deal. That's who is. He really wants to be friends and help your business do better. There's nothing more endearing than someone who is that passionate. He's also a person who sticks to his words, and wants marketing to make the world a...2016-08-2850 min
DREAM. THINK. DO.Nick Westergaard | Scrappy Branding Strategies –In this episode of the DREAM. THINK. DO. podcast, my guest Nick Westergaard shares some amazing insider tips on how to do marketing that's right for your business. Listen To The Podcast: Do you need to break through the noise to reach more people? Maybe you’re trying to grow your social media presence. You want to spread the word about your big idea. Maybe you’re trying to let people know about your product or service. Or… maybe… you’re doing something that’s freakishly cool… and you’re wanting to invite people to be a part of it. You’re passionate. You’re awesome a...2016-06-3047 min
The Vincenzo Landino Show139: Gettin' Scrappy with Nick WestergaardGetting Scrappy is not just the title of a book, it is a mindset shift in how businesses today must think. It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you...2016-05-2438 min
Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy & News139: Gettin' Scrappy with Nick WestergaardGetting Scrappy is not just the title of a book, it is a mindset shift in how businesses today must think. It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you...2016-05-2438 min
The Marketing Book Podcast069 Get Scrappy by Nick Westergaard"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small" by Nick Westergaard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/get-scrappy-nick-westergaard2016-05-0646 min
Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingGet Scrappy: Smarter Digital Marketing for Businesses Big and Small by Nick WestergaardPlease visit https://thebookvoice.com/podcasts/1/audiobook/262811 to listen full audiobooks. Title: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Author: Nick Westergaard Narrator: Nick Westergaard Format: Unabridged Audiobook Length: 5 hours 24 minutes Release date: May 1, 2016 Ratings: Ratings of Book: 4.71 of Total 7 Ratings of Narrator: 5 of Total 3 Genres: Marketing & Advertising Publisher's Summary: It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks...2016-05-0103 min
Listen to Trending Full Audiobooks in Business & Economics, Marketing & AdvertisingGet Scrappy: Smarter Digital Marketing for Businesses Big and Small by Nick WestergaardPlease visithttps://thebookvoice.com/podcasts/1/audiobook/262811to listen full audiobooks.
Title: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Author: Nick Westergaard
Narrator: Nick Westergaard
Format: Unabridged Audiobook
Length: 5 hours 24 minutes
Release date: May 1, 2016
Ratings: Ratings of Book: 4.71 of Total 7
Ratings of Narrator: 5 of Total 3
Genres: Marketing & Advertising
Publisher's Summary:
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to...2016-05-015h 24Build a Better Agency PodcastEpisode 27: Taking a Traditional Agency on a Digital Evolution, with Nick Westergaard.Nick Westergaard is a strategist, speaker, author, and educator. He is the chief brand strategist at Brand Driven Digital, where he helps organizations build better brands online. He teaches at the University of Iowa in the Tippie College of Business, is a regular columnist on The Cedar Rapids Gazette, and is also the host of the popular podcast, “On Brand.” What you’ll learn about in this episode: How Nick took his traditional agency and transitioned it to becoming a digital powerhouse The differences and similarities between traditional and digital marketing and why they really aren’t all th...2016-04-1140 minMarketing Over CoffeeTalking Brands with Nick Westergaard In this Marketing Over Coffee: A special interview with Nick Westergaard!
Direct Link to File
Brought to you by our sponsors, 99 Designs and Nitro Cloud:
Nick works with Brand Driven Digital
Nothing kills a bad product faster than good advertising
At Marketing Over Coffee, we know firsthand that when you’re starting up a new business, finding a place to get your logo designed can be challenge. Sure, your cousin Eddy may offer to help out, but that can get real uncomfortable, real fast. And at this stage in...2015-02-2721 min