Shows
The Next LeapNicky Dibben: People buy products, not technologySo, you’ve spun out of a university to sell your shiny new invention. How do you attract customers?
You’ll need a marketing strategy, which isn’t a fancy way of saying “put ads on Google” or “post on social media”.
Rather, marketing is everything that comes between your company and your customer. It’s the art of figuring out your value proposition (you have a technology, but what’s the product?), of crafting messages that resonate with your customers and your investors (they’re related but they must never be identical), and of evaluating markets t...
2025-04-1544 min
Conversations at the SummitNicky Dibben – Marketing in Deeptech: Far from fluffyWhat Nicky Dibben doesn't know about deeptech commercialisation and marketing isn't worth knowing.If there’s one person who knows how to take cutting-edge deeptech innovations from the lab to the market, it’s Nicky. She started her business, Invention Marketing, 25 years ago and her mission is to help deeptech start-ups get their heads around market strategy and successfully getting products to market in the real world. As well as her consultancy practice, Nicky is a mentor on several accelerator programmes. In this episode, host Tanya Arnold chats to Nicky about:The art...
2025-03-1337 min
The Smart ConnectorHow To Build Executable Marketing Strategies For Technology Businesses - With Nicky DibbenIn today's digital age, having a presence is simply not enough. To thrive, technology businesses need more than just a website and social media accounts. They need executable marketing strategies that can drive results.
Join us in the latest Smart Connector podcast episode as we delve into the critical realm of creating actionable marketing strategies tailored specifically for technology businesses.
Host Jane Bayler sits down with Nicky Dibben, a seasoned tech marketer with a wealth of experience in bridging the gap between technology and humanity.
2024-02-0541 min
Markigy: The Science of Marketing StrategyMoving on From Playbooks to Strategy w/ Nicky DibbenJoin host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditching playbooks that no longer serve. Together, they explore key aspects:🚀 Transitioning from Playbooks: Nicky highlights the prevalent reliance on playbooks in marketing and why it's crucial to outgrow them for a competitive edge.💼 Embracing Strategic Thinking: The discussion revolves around the shift towards strategic marketing, emphasizing its essential role in today's landscape.📊 Building Effective Strategy: Nicky guides us through t...
2024-01-171h 03
Funky (B2B) MarketingHow Real Marketing Transforms Startups into Established Businesses - Nicky Dibben🌐 Recently, I had the enlightening experience of conversing with @Nicky Dibben, a strategic marketing advisor who's reshaping how we approach marketing.
🔍 The Core Issue: Today's marketing landscape is overshadowed by product-centric approaches, sidelining the essential human element. Companies are so product-focused that marketing is often reduced to mere promotion, creating a gap between product creation and customer engagement.
🏠 Consider Airbnb's CEO, @Brian Chesky's insight. They shifted from a solely inbound product strategy to embracing both inbound and outbound marketing. This shift was pivotal, highlighting the need for storytelling and broader eng...
2023-12-131h 00
The Robyn Graham Show - Overcome Anxiety and Become Calm, Confident, and ContentSecrets to a small business marketing strategy with Nicky DibbenTo create a small business marketing strategy you need to know your values, be familiar with the customer journey, and the categories of customers. Your content will be determined by these three things. Are you ready to create a small business marketing strategy that will convert potential clients to paying clients? What needs to be at the core of your small business marketing strategy? Marketing is not linear, and you need to decide what works for you. As a result, Nicky created the 360-degree marketing program. Her method has 9 modules, but all nine do not apply to everyone. Individuals should...
2023-09-2637 minThe Robyn Graham Show - Overcome Anxiety and Become Calm, Confident, and ContentSecrets to a small business marketing strategy with Nicky DibbenTo create a small business marketing strategy you need to know your values, be familiar with the customer journey, and the categories of customers. Your content will be determined by these three things. Are you ready to create a small business marketing strategy that will convert potential clients to paying clients? What needs to be at the core of your small business marketing strategy? Marketing is not linear, and you need to decide what works for you. As a result, Nicky created the 360-degree marketing program. Her method has 9 modules, but all nine do not apply to everyone. Individuals should...
2023-09-2637 min