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Share Your Screen
Share Your ScreenThe Chappel Roan EffectMy apologies for the delay in upload of the audio version of this episode! I had some technical difficulties with the hard drive that had this episode saved on to it, but I ordered a new chord and we are back up and running! Thank you so much for watching
2024-05-0646 minShare Your Screen
Share Your ScreenThe Lana Del Rey Effect (Part 2)We filmed this video a week before leaving for Coachella! Watch our Coachella Debrief for our thoughts on Lana Del Rey's performance from Weekend 1. Watch "The Lana Del Rey (Part 1)" episode: https://youtu.be/XXBNly3FZJE?si=1BqV3Iq7Y2VwiRiN Watch our Coachella Debrief: https://www.youtube.com/watch?v=qrzznSbmWbI&t=1s Time Stamps: Introduction 0:00 Part 1 Recap (SNL to Coachella 2014) 2:45 Lana Del Rey Movie Soundtracks 3:42 Ultraviolence hits #1 on Charts 7:03 Honeymoon Album 7:33 Radiohead sues Lana Del Rey 8:30 Norman F’ing Rockwell 11:12 Jack Antonoff w Taylor Swift + Lana Del Rey 12:30 Taylor Swift TTPD 14:00 Charlie’s Angels Song 16:45 Von Dutch Remi...
2024-04-1834 minShare Your Screen
Share Your ScreenWe Need to Talk About Coachella (Storytime)Nicky and Coco just went to weekend 1 of Coachella! It was nothing short of beautiful chaos. From Lana Del Rey, to multiple Billie Eilish surprise performances, to Doja Cat to Chappell Road stealing the show. We talk about it all in this bonus episode of "Share Your Screen" Let us know what artists or pop culture topic you want us to cover next on Share Your Screen with Nicky Reardon and Coco Mocoe! Follow us! @cocomocoe @nicky.reardon Thank you for rating the “Sh...
2024-04-1733 minShare Your Screen
Share Your ScreenIf you make music in 2024, you will want to hear this (our interview with Spotify)We sat down with Bryan Johnson from Spotify for today's episode. In it, we discuss Spotify's findings for 2023 and how artists made money on the platform. You can read more about this in the Loud&Clear report: loudandclear.byspotify.com Time Stamps: Introduction 0:00 Heritage Artists (ex. Kate Bush) 4:30 Sophie Ellis Bextor 6:10 Spotify Paid $9B 9:00 Transaction vs Passive Economy 11:00 Why now is a great time to be an independent music artist 12:35 Non-English artists generated profits on Spotify 17:55 Spotify’s Playlist Curation 22:00 Heritage Artists (ft Bryan) 24:17 Other “Loud&Clear” Recommendations 26:10 Watch our Lana Del Rey episode: https://youtu.be/XXBNly3FZJE?si=R19...
2024-04-0931 minShare Your Screen
Share Your ScreenThe Lana Del Rey Effect (Part 1)Did you know Lana Del Rey used to go by the name "Sparkle Jump Rope Queen" and her first record label only gave her $10,000? Since then, she has become one of the most influential artists of the 21st century and has become the queen of anti-pop. 2012 was a stand-out year for Lana. In this episode, we break down her musical evolution from 2007 to 2014. In next week's episode, we will break down 2014 to 2024. From tumblr to SNL to her first Coachella performance in 2014, Lana Del Rey had a pivotal influence on the 2010's. Let us know what artists or pop...
2024-04-0836 minShare Your Screen
Share Your ScreenThe Disastrous Demise of Kylie CosmeticsHii! WELCOME BACK! We apologize for our ~short hiatus~. We had a video file COMPLETELY corrupt and destroy an entire video :( This week on SYS we are diving into the Rise & Demise of Kylie Cosmetics, and the entirety of the Kardashian/Jenner brand. 5 years ago, the name "Kylie Jenner" was synonymous with internet fame. Every product she used, song she listened to, or food she ate instantly turned to gold. Yet in 2024, every single business she has is struggling. In fact, Kylie Costmetics has seen a decrease in revenue every year for the past 7 years... When did the "magic"...
2024-04-0144 minShare Your Screen
Share Your ScreenHow Ariana Grande Made $1 Billion Dollars (No, It's Not From Music)Happy 'Eternal Sunshine' Day! In honor of Ariana Grande's new album premiering today, we are diving into one part of her business that no one ever talks about but has generated $1 billion in sales (according to Vogue). We are talking about the billion-dollar, celebrity perfume industry today including Paris Hilton, Britney Spears, J. Lo and more. TIME STAMPS: 0:00 - Welcome back to Share Your Screen 6:34 - The Origin of Celeb Perfumes 11:30 - The “Golden Age” aka the 2000’s 14:38 - Top 10 Celeb Perfumes in 2010 16:27 - Paris Hilton’s Billion-Dollar Perfume Empire 21:00 - Gen Z Celebs Launch Perfume Lines 26:20 - Kylie Jenner L...
2024-03-0847 minShare Your Screen
Share Your ScreenDune 2 EXPLAINED (Book vs Movie)**THIS EPISODE IS 95% SPOILER FREE** (minor details discussed but no major plot lines revealed) Welcome back to the SYS podcast! This week we are diving into the world of Dune 2, and why we believe it to be one of the greatest sci-fi stories ever told. Great story telling always boils down to one thing. "How are you able to connect with an audience?" The magic of Dune is exactly that. It is a story filled with symbolism and metaphor to mirror our modern age. Dune is filled with political conflict, battles over commerce and resources, impacts of religion & technology...
2024-03-0443 minShare Your Screen
Share Your ScreenThe History of CoachellaDid you know that Coachella lost so much money its first year that they couldn’t afford to do it a second year? Today we are diving into the history of Coachella aka the most talked about music festival for the past 20 years. They are a great example that in order to be “popular” you have to be willing to be “polarizing”. Watch the Coachella Documentary on YouTube here Thank you for rating the “Share Your Screen” podcast on Spotify, Apple and Google podcast. Subscribe to the “Share Your Screen” YouTube channel here Join the discord here: https://discord.com/invite/wUCrUWs...
2024-02-2652 minShare Your Screen
Share Your ScreenCreativity vs CommodityHello Beautiful, This week we wanted to discuss the concept of Creativity vs Commodity in Marketing. From Lana Del Rey for SKIMS, to Beyonce Superbowl, to the Hailey Bieber Rhode phone case-- so much of success is centered around being data driven. However, time and time again we see creativity and art is what really pushes the needle of internet culture. There have been so many fascinating campaigns lately it felt like the perfect time to go through them all and analyze why they went viral. NEXT WEEKS EPISODE: "The Coachella Effect" YOUTUBE DISCORD
2024-02-2140 minShare Your Screen
Share Your ScreenThe Victoria Monet Effect: From Ghost Writer to Grammy'sWATCH OUR INTERVIEW WITH SPOTIFY 💚 https://youtu.be/L41mZRY_Maw Today's episode is about Victoria Monet: From ghost writer to grammy winner "It takes 10 years to be an overnight success" 🏆 SOURCES: "We Said What We Said" Interview: https://www.imdb.com/title/tt17078264/ Victoria Monet on "Way Up w Angela Yee": https://www.youtube.com/watch?v=vNE17506zUA&pp=ygUYdmljdG9yaWEgbW9uZXQgaW50ZXJ2aWV3 Victoria Monet breaks down "Jaguar 2" with Pop Buzz: https://www.youtube.com/watch?v=phVGOyRsmEU&t=26s&pp=ygUYdmljdG9yaWEgbW9uZXQgaW50ZXJ2aWV3 Other topics today include UMG vs. TikTok, the rise of countr...
2024-02-1248 minShare Your Screen
Share Your ScreenThe Spotify Effect (ft Sulinna Ong)25 years ago the music industry was in a crisis. Every year for 16 years the music as a businesses was losing more and more money. Until one day a company called Spotify came around and changed that forever. The invention of music streaming built a bridge between artists and fan the likes of which we had never seen, and in 2024 the music industry is the biggest it's ever been. We sat down with Sulinna Ong, The Head of Editorial at Spotify, to learn exactly how this happened. She explained how her team discovers new artists...
2024-02-021h 00Share Your Screen
Share Your ScreenThe Tate McRae Effect: Being authentic vs trendyToday's episode is about the rise of Tate McRae and how she is anything BUT an "industry plant". From dancer, to youtube singer to next pop star -- Tate McRae's story is one of hustling. LINKS: Tate McRae - Billboard Music Awards Tate McRae - Greedy Tate McRae - Run For The Hills Subscribe to our YouTube channel: @NickyandCoco Review the Podcast: https://podcasts.apple.com/us/podcast/share-your-screen/id1697542675 Join the discord here: https://discord.gg/zyWvNuEQU8 Follow Nicky on TikTok: tiktok.com/@nicky.reardon Follow Coco on TikTok: tiktok.com/@cocomocoe For collaborations and opportunities, email: nickyandcoco...
2024-01-2938 minAhead of the Curve with Coco Mocoe
Ahead of the Curve with Coco MocoeThe TMZ Interview (ft. Wyld Young)Today we are talking to TMZ journalist, Wyld Young, about how they break the biggest stories in entertainment news, the biggest Grammy's controversies, the Nicki Minaj & Meg thee Stallion beef and more. Follow Wyld Young on socials: instagram.com/wyld.young/ tiktok.com/@wyld.young/Listen to the TMZ Verified podcast here: https://podcasts.apple.com/us/podcast/tmz-verified/id1614545941Thank you for watching, rating and subscribing to the podcast ❤️ Join...
2024-01-2951 minShare Your Screen
Share Your ScreenThe Renee Rapp EffectHAPPY 2024 WE MISSED YOU ALL!!!Sorry for our short 2 week hiatus, but we are back to weekly uploads for the rest of the year.Today's episode is the Renee Rapp effect. Her story is a beautiful one because she is living proof that your direction is more important than your speed. Renee has always had this north star in her career, music, and her relentless pursuit of that dream. The first step of your career does not have to look like the last step. No matter how small the step, or how big the setback, Renee always kept moving...
2024-01-2245 minAhead of the Curve with Coco Mocoe
Ahead of the Curve with Coco MocoeCreator Advice: "Your fear of getting hate is stopping you from going viral"Want to be an influencer or creator in 2024? Want to make TikTok or YouTube your full-time job? Well...get ready for lots of hate! Unfortunately it is part of the job. But that doesn't mean it should stop you. Here is how I have learned to grow self-confidence even at times when I fall into the trap of reading awful things people are saying. It happens to everyone online so it is not personal! I hope this helps someone ❤️ SOURCES: "I faked a scandal online for attention" by Marley Jaxx https://www...
2024-01-2238 minAhead of the Curve with Coco Mocoe
Ahead of the Curve with Coco MocoeThe "Mean Girls" ReviewDid the world need a “Mean Girls” musical movie? Let's discuss... Tina Fey comes back to the big screen with a “Mean Girls” musical remake based on the Broadway play. The new movie features an all-star cast like Renee Rapp, Auli’i Cavalhro, Jaquel Spivey, Avantika, Angouri Rice, Christopher Brinley and Bebe Wood. Lot’s of reviews are coming in about the movie. Here are my thoughts from a media perspective and how the public’s response to this movie will shape the industry in the next few years. LINKS ⬇️ Listen to Coco on the “TS...
2024-01-1535 minAhead of the Curve with Coco Mocoe
Ahead of the Curve with Coco MocoeSaltburn Analysis: "Barry Keoghan Deserves the Oscar""Saltburn" Spoiler Alerts Ahead! 🚨 Today’s episode of #AheadOfTheCurve with Coco Mocoe is all about the movie “Saltburn” - because I can’t stop thinking about it. Topics discussed:  Who is Emerald Fennell and her connection to Margot Robbie?  Comparing the ending of “Saltburn” to “Leave the World Behind” Symbolism of the moth and Oliver Oliver correcting Fairleigh about the poet Lord Byron  The symbolism of mirrors The symbolism of red rooms  Oliver’s strained relationship with his parents The...
2024-01-0835 minShare Your Screen
Share Your ScreenWe Actually Made a 2024 BINGO Card...Welcome back to part 2 of "that was not on my 2023 BINGO card" and our FIRST episode of the new year!!! 🤪 Thank you all so much for the recent love and support and we could NOT be more excited to get back in the studio and start filming. 2023 was a year riddled with MANY firsts for the industry, some good and some bad, but I truly believe 2024 has the potneital to be a year that goes down to define music, movies, and internet culture for the next decade. We thought it would be fun to make a game out of it...
2024-01-021h 07Ahead of the Curve with Coco Mocoe
Ahead of the Curve with Coco MocoeWhy audiences want quality over relatability in 2024 (ft. Koosha Nouri) Pt. 2Is relatability over-rated? As Alix Earle faces some scrutiny over a vomit dress in the closet, it seems that audiences are starting to grow weary of the over-relatable. But what will come next? Creators like Jackie Aina and Monet McMichael have grown cult-like followings in the beauty space for creating high-quality content. Is this going to be one way the pendulum swings away from what was trendy the last few years? Let's discuss! Welcome to the season finale of #AheadOfTheCurve with Coco Mocoe! Today's episode is part 2 with top beauty brand strategist...
2023-12-2739 minShare Your Screen
Share Your Screen2023 Bingo: "A weird year to be a celebrity" (Pt. 1)How many times did you say, "Wow, that was not on my 2023 bingo card" this year? We said it a couple times. From the TikTok senate hearing, to the Taylor Swift and Ice Spice collab, to Gwenyth Paltrow accidentally becoming relatable and Lizzo having the opposite problem. This was a weird year to be a celebrity. Enjoy the second to last episode of #ShareYourScreen of the year. Check back next Monday for our 2024 pop culture and marketing predictions. Subscribe to our YouTube channel: @NickyandCoco Review the Podcast: https://podcasts.apple.com/us/podcast... Join the discord here:   / discord   Follow Nicky on Ti...
2023-12-2544 minShare Your Screen
Share Your ScreenThe Olivia Rodrigo EffectWelcome back to Part 2 from our last video "The Sabrina Carpenter Effect" where we discussed the concept of overnight fame vs slow burns. Olivia Rodrigo is the perfect example of how sometimes you just have your moment, and your life can COMPLETELY change over night. We loved looking into the careers of these artists because it truIy proves there is no "right or wrong" path to success. We walk the path we are meant to, and it is beautiful to see how both of their careers have flourished over the past few years. Glamour Article for Research on Olivia...
2023-12-2136 minShare Your Screen
Share Your ScreenThe Sabrina Carpenter EffectIs it better to become an overnight success or to build your craft when no one is looking? We dare to answer this question in this episode of #ShareYourScreen -- all about one of our new favorites, Sabrina Carpenter. While she has been in the public eye since she was 9 years old, herself has said that she is a "tortoise" and grown frustrated many times and how long it took for her music career to take off. Listen to her Variety Hitmakers speech here: https://www.youtube.com/watch?v=YYNoRKZ9sIA&pp=ygUZc2FicmluYSBjYXJwZW50ZXIgdmFyaWV0eQ%3D%3D ...
2023-12-1145 minShare Your Screen
Share Your ScreenDid Nostalgia-Bait Kill Creativity?It feels like just about every new release to come out of Hollywood in the past year has been some sort of "nostalgia-bait". When I was a teenager over a decade ago, we were enjoying things like Hunger Games, Mario, HSM, Gossip Girl, etc. Yet 10 years later, that is STILL all that is being released. It seems as if the industry has sacrificed this idea of creativity, originality and fostering new IP to ONLY greenlight projects when they are tied to a previously existing franchise. Nostalgia Marketing is something...
2023-12-0539 minShare Your Screen
Share Your ScreenThe Unfair Treatment of Rachel Zegler + Matt Rife's Controversial Netflix SpecialDid you know that Rachel Zegler originally turned down the role of Lucy Gray Baird in the 'Hunger Games'? This movie is filled with fascinating behind-the-scenes details and lore, which we dive into on this episode of #ShareYourScreen with Nicky Reardon and Coco Mocoe! In this episode, we discuss: 1. Coco's reaction to Hunger Games: Ballad of Songbirds and Snakes movie 2. Alma Coin + President Snow Theory 3. Rachel Zegler's previous tweets about the Hunger Games franchise 4. How they cast Tom Blyth as Coriolanus Snow + Rachel Zegler as Lucy Gray Baird 5. Why she initially turned down the role 6. Rachel's past rejections before...
2023-11-2750 minShare Your Screen
Share Your ScreenI miss the old YouTube...Hi! I hope you enjoyed todays episode. It was a lot of fun to do the research and compile all the history of Youtube and its timeline as a platform. I have such love for the platform and I genuinely believe it has so much impact and has the potential to do good for the world when used correctly. There are SO many amazing Creators over the span of 2008-2023 it would have been impossible to have documented them all so I decided to hone in on the ones I felt most nostalgic about...
2023-11-2149 minShare Your Screen
Share Your ScreenEmma Chamberlain Hasn't Changed. You Have.THANK YOU FOR 10K SUBSCRIBERS!! We are so happy to see this audience grow every single day. Share this episode with a friend ❤️ Today on #ShareYourScreen, we are discussing the evolution of Emma Chamberlain. She has been a trending topic lately as people question whether they still relate to her and the depth of her podcast, Anything Goes. We make the case for why she is so popular and why she will always be Gen-Z's comfort influencer turned A-List celebrity. We discuss: - Emma Chamberlain's rise on YouTube in 2017 - Failed Dote collab - Sister Squad (w James Charles + the...
2023-11-1352 minAhead of the Curve with Coco Mocoe
Ahead of the Curve with Coco MocoeMillennials Vs. Gen-Z: Whose digital footprint will be more "cringe" as time goes on?Have you noticed an influx of videos on TikTok making fun of millennials? Well, I have! But Millennials have always been ridiculed online for simply existing. And why is that? From the cup song to Hogwarts houses to boxxy - millennials at least have culture! Let’s discuss. The viral TikTok that inspired this video was from @freddiesroommate on TikTok about the history of millennial cringe and the creator "boxxy" aka Catie Wayne. Examples of tiktokers making videos about millennials: @biancascaglione and @snarkymarky https://discord.gg/FWjnNmCnRu ...
2023-11-0638 minShare Your Screen
Share Your ScreenWho Won Halloween 2023? (Tier List)We are getting SO close to 10k on YouTube!!! Only 500 people away! Thank you all SOSOSO much for the love you have been showing the podcast. This fulfills us more than words can describe and we are so excited to be back after a lil 2 week break (I (Nicky) took a vacation to Europe hehehe). FULL VIDEO VERSION ON YOUTUBE FULL AUDIO VERSION ON SPOTIFY If you haven't left a rating on our podcast yet PLEASE do-- it helps us out in the algorithm SO much
2023-11-0652 minShare Your Screen
Share Your ScreenThe Controversial Making of "The Blair Witch Project"Today we are talking about the controversial movie, "Blair Witch Project". It still holds the Guinness World Record for most profitable movie compared to how much it cost to make. It is said to have made $11,000 for every $1. And yet the actors in the movie were only paid $8,000 and struggled to book gigs after the movie came out because the world genuinely thought they were missing. Hope you enjoy this episode of #ShareYourScreen with Nicky & Coco. Follow us on socials: @nicky.reardon @cocomocoe TIME STAMPS: 0:00 - 3:30 = Introduction 3:30 - 5:50 = Initial Thoughts on BWP 5:50 - 7:54 = The Premise of BWP 7:54 - 12:14 = Unethical...
2023-10-1644 minShare Your Screen
Share Your ScreenThe Death of the Modern Celebrity (A Video Essay)Join the Discord: https://discord.gg/U4sRM6vk In this week's episode of the Share Your Screen Podcast Nicky and Coco dive into the celebrity cancelations of 2023. Why has there been so many more this year than any other year in recent memory? This is our theory on why the internet has created this greater sense of class consciousness, and events like the pandemic showed us this side of them we can never unsee.
2023-10-0938 minShare Your Screen
Share Your ScreenYouTubers vs. TikTokers: Who makes more money (according to Forbes)?Today we are discussing Forbes "Top Creators of 2023" list that recently came out. Do TikTokers or YouTubers bring in more money and who has more longevity? Let's discuss ⬇️ We made a TikTok about how one creator (Tinx) numbers looked off. They reported as having 42% engagement. The following day, they corrected the article to say that she had 0.4% engagement. You can read the Forbes "Top Creators of 2023" list here: https://www.forbes.com/sites/stevenbertoni/2023/09/26/top-creators-2023/?sh=70ae00c14c0c For business inquiries, email nickyandcoco@gmail.com Join...
2023-10-0252 minperspective with matthew
perspective with matthewthe complexities of adult friendship, part 2 (with nicky reardon): social truth ep. 4nicky reardon and coco mocoe have worked together, quit together, and worked together. from meeting at buzzfeed to doing content full-time, they have maintained a work/play friendship like no other. i talked with nicky about thier friendship, how networking helped him indefinitely, and his love for the internet. tune in and hear his story... because friendship is complicated. ♡ ⁠https://linkr.bio/matthewsperspective⁠ -- NICKY: https://www.instagram.com/nicky.reardon, https://www.tiktok.com/@nicky.reardon catch their podcasts: Share Your Screen with NickyandCoco, Ahead of the Curve with Coco Mocoe interlude prod. Jayzeney ...
2023-09-2737 minShare Your Screen
Share Your ScreenOlivia Rodrigo’s GUTS vs SOUR (a lyrical analysis)WE JUST STARTED A DISCORD!!! Join here: https://discord.gg/39Y9G24K86 If you think you would enjoy talking all things popculture, marketing, and social media strategy with Coco and I we would LOVE to chat it up with you. It'll be such a fun place for all of us to get to know each other and share all our theories hehehe. As always full video versions on our YouTube Channel Timestamps: 0:00 - Intro 3:56 - Olivia's Lyricism 7:27 - Lacy 9:24 - SOUR vs GUTS 11:43 - Drivers License 15:04 - SOUR vs GUTS (Part 2) 16:50 - Pretty Isn't Pretty 21:31 - Teenage Dream 22:51...
2023-09-2544 minShare Your Screen
Share Your ScreenVictoria's Secret's "Comeback" is Confusing + The History of the Controversial BrandVictoria's Secret is bringing back their fashion shows this September with the all new "World Tour". But it seems like no one is paying attention. Can they salvage their brand with this show? Or will it fall flat? The Cut perfectly summed up their pink carpet event with an article titled, "The Victoria's Secret Show Could've Been an Email": https://www.thecut.com/2023/09/nyfw-v... Do you think they can come back? We dive into their re-brand from a marketing perspective + the dark history of the brand in this episode of 'Share Your Screen' with Nicky & Coco.
2023-09-1829 minShare Your Screen
Share Your ScreenSpotify's -$1,000,000,000 MistakeSpotify is the largest music streaming platform in the world. They have over 550 million users, and generate ~$12,000,000,000 in revenue a year. However, Spotify has never turned a profit in it's life. The business is actually down -$4.4B since it started. How does that make sense? How can a company be so successful, yet massively unprofitable? In episode 9 of the Share Your Screen podcast, that is the exact question we set out to solve. How did Spotify get into this mess? What prevents them from getting out of it? And how can they fix it? This topic was first...
2023-09-1146 minShare Your Screen
Share Your ScreenTaylor Swift's New Announcement + The Streamy's wasted potential...Hiii! Welcome back to Share Your Screen episode 8 :) In this episode we covered a few topics we have been dying to talk about: The Streamy's wasted potential - why we think an award show on the internet should be so much better Taylor Swift's New Announcement - How concert videos and documentaries are going to redefine the Music and Film industry Instagram's Identity Crisis - Why instagram fell off and what they can do to reignite the passion of Gen Z & Gen Alpha Marketing Bops & Flops (new segment!) - ELF x Snookie, Gwyneth...
2023-09-031h 06Share Your Screen
Share Your ScreenObsessed TikToker Pretends to be Taylor Swift + Drew Barrymore Stalker Rushes the Stage (Marketing Experts React)VOTE FOR NICKY & COCO AT SOUTH X SOUTHWEST: https://panelpicker.sxsw.com/vote/143777 -- This video is based on our opinions! We encourage you to always form your own. TIME STAMPS: Introduction 0:00 - 5:08 The Danger of Fame 5:08 - 27:24 TikToker Pretends to be Taylor Swift 27:24 - 31:18 Billy Porter v. Harry Styles 31:18 - 44:44 The Future of Pop Music 44:44 - 53:40 Olivia Rodrigo Re-Brand Theory 53:40 - 59:40 Selena Gomez Super Bowl Commercial 59:40 - 1:02:42 Billie Eilish Brand Pitch 1:02:42 - 1:05:46 Storytime: Interscope Records 1:05:46 - 1:13:22 -- Find us on your favorite social media platforms: @nicky.reardon @cocomocoe on TikTok, IG and LinkedIn! Thank you for watching and...
2023-08-271h 13Share Your Screen
Share Your ScreenBobbi Althoff Deletes Drake Interview + Predictions for Addison Rae's Career (Marketing Experts React)VOTE FOR NICKY & COCO AT SOUTH X SOUTHWEST: https://panelpicker.sxsw.com/vote/143777 TIME STAMPS: Introduction 0:00 - 6:30 Bobbi Althoff Vs. Drake Podcast 6:30 - 15:07 Illinois Law Protects Child Influencers 15:07 - 27:52 What is Zepotha 27:52 - 36:30 Selena Gomez & Miley Cyrus Tease Music 36:30 - 44:15 Addison Rae Vs. the D’Amelios Career Path 44:15 - 58:53 Let us know in the comments if you like this new format of marketing experts react. We loved filming it and want to hear your thoughts. You can find Nicky and Coco on your favorite social media platforms here: @nicky.reardon @cocomocoe For business inquiries, email nickyandcoco@gmail.com Thank yo...
2023-08-2058 minShare Your Screen
Share Your ScreenThe Exploitation of Reality TV (Netflix & Bravo Lawsuit)Is reality TV naturally exploitative? Or do participants deserve the highs and lows of what they sign up for? In this episode of #ShareYourScreen, Nicky Reardon and Coco Mocoe create a slideshow about the history and trends that we see in reality TV programming. This is at the heels of two preemptive lawsuits against Netflix (from Love is Blind cast members) and NBC + Bravo (from various reality stars on their network, including Bethenny Frankel) We talk about various shows, including; Vanderpump Rules, Real Housewives, Love is Blind, Perfect Match, Big Brother and more. This is all based on opinion...
2023-08-1355 minShare Your Screen
Share Your ScreenIs This Theft? (SSSniperwolf vs Jacksfilms)In Episode 4 of the Share Your Screen Podcast, we took a deep dive into the ethics of React content and how it pertains to "Fair Use" law on the internet. It's a tough problem to solve, and I don't think there is a 100% clear answer. However, I do strongly believe their needs to be stronger rules in place for those who take non-monetized content without the Creators consent, and use it in a way that then gets to be monetized for a larger Creator. This was brought to my attention from a video made...
2023-08-0743 minShare Your Screen
Share Your ScreenTikTok “NPC Streamer” Makes $7,000 From ONE Stream (PinkyDoll Analysis)Thank you for joining Coco Mocoe (@cocomocoe) and Nicky Reardon (@nicky.reardon) for episode 3 of #ShareYourScreen Today, we discuss the meteoric rise of PinkyDoll. The 'NPC' TikTok streamer who started making $7,000 a day on LIVE and has gotten shout outs from celebrities like Elon Musk, Cardi B and Timabland. TIME STAMPS: Introduction 0:00 - 1:20 The Origin of the 'NPC' Trend on TikTok 1:20 - 6:40 The Rise of TikTok LIVE 6:40 - 15:50 Who is PinkyDoll 15:50 - 23:24 The NPC Takeover 23:24 - 28:43 Why You Can't Look Away 28:43 - 32:37 What is next for Pinkydoll 32:37 - 46:18 Our Predictions for Social Media 46:18 - 52:00 But what is the marketing magic...
2023-07-3052 minShare Your Screen
Share Your ScreenThe Rise and Fall of Disney ChannelThe rise and fall of Disney Channel is one of the most fascinating times of popculture history. From the 90s to 2019, Disney had a near monopoly over ever corner of the entertainment industy. From music, to TV, to movies, they were churning out stars in what one could only describe as a popstar factory. In this episode, we took a deep dive on the origins of Disney Channel, it's rise to stardom, and what cause Disney channel to lose it's edge in the social media and streaming era. How the mistreatment of their talent seems to only be a...
2023-07-2357 minShare Your Screen
Share Your ScreenThe Controversial History of BarbieWelcome to the first episode of "Share Your Screen" featuring marketing professionals, Coco Mocoe (@cocomocoe) and Nicky Reardon (nicky.reardon). Today's episode is on the polarizing rise of Barbie and their parent company, Mattel. Every episode, we will do a deep dive on our obscure pop culture interests and theories. With a hint of marketing and over-analyzing. You can listen to #ShareYourScreen on Spotify and Apple Podcasts or watch on YouTube. For business inquiries, email: nickyandcoco@gmail.com Time Stamps: Introduction 0:00 to 1:48 Mattel’s Beginning 1:58 - 5:40 Barbie’s Birth 5:40 - 12:30 Barbie’s Push Forward 12:30 - 17:00 Barbie’s Missteps 17:00 - 22:24 Ruth Han...
2023-07-1652 minShare Your Screen
Share Your ScreenTRAILER: Share Your ScreenWelcome to Share Your Screen with Coco Mocoe and Nicky Reardon! New episodes will be out every Sunday morning. You can watch the full videos on our YouTube channel: @Nicky and Coco Show You can follow them on your favorite social media platforms here: @cocomocoe @nicky.reardon For business inquiries, email: nickyandcoco@gmail.com
2023-07-1401 min