Shows
Lead Better - Grow Your Practice. Live Your Purpose.What's the ONE Thing You Wish Your Ideal Client Knew About Your Brand?Episode Summary:In this episode, Nicole Harlow explores the power of identifying the ONE thing you want your ideal client to know about your brand. Discover why this exercise is crucial for clarifying your message, connecting with your audience, and standing out in a crowded market.Key Takeaways:Blue Ocean Marketing: There's enough space for everyone in the market. Focus on finding your unique place and attracting your ideal clients.The Power of the "One Thing": Identifying your "one thing" helps you clarify your brand message...2024-10-2825 minLead Better - Grow Your Practice. Live Your Purpose.How to Skyrocket to 10K Instagram FollowersSkyrocket Your Instagram Followers: 10 Effective Strategies for Health EntrepreneursIn this episode of Wealthy Wellness Biz, host Nicole Harlow discusses how health and wellness entrepreneurs can grow their Instagram followers to the coveted 10K mark. Nicole outlines 10 effective strategies, including defining your niche, maintaining consistency, engaging with followers, leveraging Instagram Stories and Reels, using high-quality visuals, collaborating with influencers, hosting giveaways, and sharing educational, inspirational, and entertaining content. She also emphasizes the importance of measuring success through Instagram insights and understanding what resonates with your audience. For those needing extra help, Nicole offers her services to manage...2024-07-2510 minLead Better - Grow Your Practice. Live Your Purpose.Wellness Practitioners, It's Time for a Reality Check!In this episode of Wealthy Wellness Biz, Nicole Harlow takes a critical look at how wellness professionals manage their time, particularly around social media. This episode serves as both a PSA and a reality check, focusing on the financial and strategic implications of the time spent on platforms like Instagram. Nicole breaks down the numbers and provides insights into how much time wellness professionals typically spend on social media and what that means for their business.Contact:Connect with Nicole and the Brand Better team to discuss how they can support your social media...2024-07-1109 minLead Better - Grow Your Practice. Live Your Purpose.5 Things I Didn’t Do to Build a Multi Six-Figure BusinessIn this episode of "Wealthy Wellness Biz," Nicole Harlow turns conventional wisdom on its head by sharing the five things she didn’t do to build her multi six-figure branding and marketing agency. Tune in to discover how breaking the "rules" and embracing your authentic self can lead to greater success in your business.Action Steps:Identify What Works for You: Reflect on your own personality and business needs to determine which conventional advice to embrace or discard.Create Your Own Path: Don’t be afraid to break the "rules" and...2024-07-0417 minLead Better - Grow Your Practice. Live Your Purpose.Not Feeling Like Posting Might Be Why Clients Aren't BuyingEver have those days (or weeks...or months...) where you just can't even with social media? 🙋♀️ Today's episode is a wake-up call on why that lack of posting mojo could be costing you clients.Here's the deal:Consistency Builds Trust: Think of it like dating - showing up regularly tells your audience you're committed and ready to serve them.Stay Top of Mind: In the fast-paced social media world, out of sight = out of mind.Your Effort Reflects Your Business: Clients see your social media as a mirror of your w...2024-06-2707 minLead Better - Grow Your Practice. Live Your Purpose.Why Every Doctor and Functional Medicine Practitioner Needs to Host a PodcastIn this episode, Nicole Harlow explores the power of podcasting for wellness professionals. Discover why podcasting is essential for standing out in a crowded market, building trust with your audience, and establishing yourself as a leading voice in the wellness industry.Key Takeaways:Establish Authority: Share your knowledge and insights to position yourself as a thought leader.Create Intimate Conversations: Foster trust and loyalty with your audience through engaging conversations.Expand Your Reach: Connect with a global audience and attract potential clients from around the world.Diversify...2024-06-2008 minLead Better - Grow Your Practice. Live Your Purpose.#1 Mistake Wellness Professionals Make on Social MediaIn this episode of the Wealthy Wellness Biz, host Nicole Harlow discusses the number one mistake wellness professionals make on social media: not aligning content with their core mission. Nicole explains the pitfalls of posting generic tips and trends, and emphasizes the importance of showcasing unique expertise and understanding audience needs. She provides actionable advice including defining your niche, creating value-driven content, sharing personal journeys, and engaging meaningfully with your audience. Nicole also offers support for those looking to transform their social media strategies to better reflect their wellness brand and mission.00:00 Introduction to Today's Topic2024-06-1306 minLead Better - Grow Your Practice. Live Your Purpose.Embracing Authenticity: The Future of Social Media Marketing in 2024Ever wondered how to boost your social media strategy for 2024? What if we told you that it's not about chasing vanity metrics but about authenticity and engagement? We're peeling back the curtain on the forecasted social media trends for 2024, placing the emphasis squarely on authenticity and community building. Let's take a voyage together through the rapidly evolving digital landscape, where influencers give way to personal brands, and vanity metrics lose their shine to the warmth of genuine engagement.In the audio journey, we go a step further to elucidate how podcasts could be your golden ticket to...2023-12-1224 minLead Better - Grow Your Practice. Live Your Purpose.Planning Your Wellness Business for 2024: Streamlining Offers, Retaining Clients, and Leveraging Podcasts for GrowthDo you ever wonder how your unique personality can fuel your business strategies? Well, I'm Nicole Harlow, and I'm excited to share my process of planning for 2024 on this episode of Wealthy Wellness Biz podcast. An intriguing twist is that this time, I'll be broadcasting live on Instagram from my new office, a great chance for you to jump in on the conversation!We'll be taking a deep look at the evolution of my business focusing on the streamlining of offers, and the critical importance of recurring offers and maintaining long-term clients. We'll traverse the front end...2023-12-0529 min
Formula Indie AmericaFormula Indie America 15.9.2023A.R.B. - Magin In YouAngela Sclafani - I'm In My Old RoomAsha – Kiss Me TenderChris Goodwin Band – Shot of Jack Daniels Chucky Trading Co – Sleepwalking Through HistoryChughey – SMILE Cielo Pordomingo – SimpleCrazyJ36 – Honchoshi Plagal FormD.WHITE – MammonDXRKKNGHT – LEXVE ME XLONEErica Brighthill – Bodies In the BasementErica Brighthill – Girls Don't Need A Guy To DanceErica Brighthill – Still Small VoiceFloppy – Life is pretty (when you're happy)Harl...2023-09-152h 57Lead Better - Grow Your Practice. Live Your Purpose.Leveraging YouTube: Power Strategies to Boost Your Podcast and Business VisibilityAre you ready to unlock the power of YouTube? It's time to strategize and optimize. YouTube isn't just about cat videos and workout tutorials. As the second largest search engine in the world, it's an invaluable tool for search engine optimization (SEO). Tune in to today's episode to learn how to make the most of this platform to enhance your podcast and business visibility. From keywording your episode titles to repurposing your content, we'll walk you through how to boost your online presence.It's not just about repurposing content, YouTube also offers a unique space for creating...2023-09-1409 minLead Better - Grow Your Practice. Live Your Purpose.Unleashing the Power of TikTok: A New Frontier for Business Growth and Brand IdentityThink TikTok is just for kids? Convinced that it's not a platform for serious content? Well, it's time to shed those misconceptions! In this vibrant discussion, we dive into the whirlwind world of TikTok, exploring its potential as a powerful tool for business growth. We debunk the myths around this platform, tackle the challenges it presents, and highlight how its algorithm can tailor content to your audience. Plus, we discuss why podcast producers and social media clients should consider adding TikTok to their strategy for a vibrant and exciting change of pace.But the conversation doesn't stop...2023-09-1414 minLead Better - Grow Your Practice. Live Your Purpose.Mastering Instagram for Optimal Business GrowthReady to unlock the Instagram puzzle and transform your business? This week on Wealthy Wellness Biz, we're pulling back the curtain on the hidden potential of Instagram for your brand. From the power of Instagram stories and Instagram Live to the intricacies of its algorithm, we're taking you on a deep-dive into this popular platform. Beyond being a mere photo-sharing app, Instagram is a force to be reckoned with in brand building, content curation, and relationship building.Here's a question: What if your Instagram account could be as unique and engaging as a beautiful little snowflake? We've...2023-09-1417 minLead Better - Grow Your Practice. Live Your Purpose.Utilizing Facebook to Boost Your Wellness Business: Strategies, Pros, Cons and Future AvenuesEver thought about engaging Facebook as a powerful tool to grow your wellness business? Curiosity piqued? This episode uncovers the dynamic landscape of Facebook for businesses, particularly for wellness entrepreneurs and clinicians, providing a fresh perspective on how this social media titan has evolved and its place in a comprehensive social media strategy. We'll also delve into the bitter reality of dwindling organic reach, yet highlight the compelling reasons why Facebook is an absolute necessity for your business, akin to having a business card or a website.Jump in as we disclose the untapped potentials of Facebook...2023-09-1409 minLead Better - Grow Your Practice. Live Your Purpose.Unlocking the Power of Social Media for your BrandAre you ready to harness the power of social media for your business? You're in the right place. In our latest series, we're giving you a hands-on approach to construct your very own social media marketing strategy. We'll show you how to be authentic, how to sidestep fleeting trends, and reveal that you don't need to conquer all platforms to be successful - just one can do the trick. We'll also guide you to assemble a tech stack that aligns with your goals and persona. Plus, we'll be covering the power of social media and reasons why you should...2023-09-1425 min
Gen CCollaborating With Communities, Featuring Shannon Snow of World of Women and Tatiana Lupart of Moët HennessyIn this episode, we discuss how legacy brands are building and growing in this creator economy and the importance of finding communities that are aligned with their mission.Coming off of a recent collaboration between World of Women and Cloudy Bay Vineyards (LVMH) in Lisbon, Shannon and Tatiana share their insights on ideal brand partnerships, previous executions in Web3 like WoW’s partnership with Nicole Richie’s House of Harlow and the correlation between Web3, socializing and IRL events.Links mentioned from the podcast: Fewocious Announces Adidas CollabGuy Fieri and Sammy Hagar Launch Web3 Tequi...2023-06-2049 minLead Better - Grow Your Practice. Live Your Purpose.Know Your Labs Series: Part 3 - Understanding Metabolic FlexibilityToday's episode is all about part three of our "Know Your Labs" series, and we're talking about the top five tests that all exhausted moms and women need to know. We'll cover topics like metabolic flexibility, the essential lab tests you need to take to know where you stand, and how to make sense of your lab results. Trust us, sis, understanding what's going on in your body is key to feeling your best. And if you're craving more, don't forget to check out our five-day "Know Your Labs" challenge for a deep dive into all the juicy...2023-05-1524 min
The ScoopMonopoly, Nicole Richie’s House of Harlow among partnerships to reignite WoW NFT fireLaunched in July 2021, World of Women ('WoW') began its journey as a distinctive collection of 10,000 generative portraits that aimed to carve out a community in the web3 environment with a focus on equality, representation, and inclusivity. WoW has attracted high-profile support from celebrities, including Reese Witherspoon and Eva Longoria.While WoW originated as an NFT collection, it is evolving into a global branded business, including plans to release a custom WoW Monopoly board. It's also selling fashion goods via a collaboration with Nicole Richie's House of Harlow. In this episode, World of Women COO Shannon S...2023-05-1127 minLead Better - Grow Your Practice. Live Your Purpose.5 Strategic Mistakes ALL Wellness Entrepreneurs Make Starting a PodcastHi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better®, brand strategist and podcast producer for wellness businesses.This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help bring you wellness clients on-demand -- join our latest free masterclass.FUN FACT (and I'm dating myse...2022-11-0223 minLead Better - Grow Your Practice. Live Your Purpose.Add 6-Figures of Revenue this Year with a Wellness PodcastHi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses. This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz. Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to your business in the next 12-months, I’d love to i...2022-10-1729 minLead Better - Grow Your Practice. Live Your Purpose.Introvert's Guide to Starting a Wellness PodcastHi and welcome to Wealthy Wellnes Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses. This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practicitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz. Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help you add 6-figures of revenue to your business in the next 12-months, I’d love to i...2022-10-1634 minLead Better - Grow Your Practice. Live Your Purpose.Core Biz Principles Series: Setting Your Prices for SuccessFiguring out how to price your programs and services can be one of the most frustrating parts of running a business. Aim too low and you won’t feel valued for your work … Aim too high and you’ll trigger some internal blockages around selling … So how to we reach that happy medium, sweet spot of pricing that feels good to ourselves and our clients? Join me in today’s episode where I’m going to be shar...2022-09-2944 minLead Better - Grow Your Practice. Live Your Purpose.Core Biz Principles Series: Creating a Client AvatarOne of the biggest things I hear at Brand Better is “I don’t know who my avatar is.”Seriously, I hear this allllllll the time.It’s one of the biggest problems that people work with me to solve, it really is just. that. Important.And just so we’re clear, an avatar is different from your niche.Niche is the space in your industry that you serve.Avata...2022-09-2243 minLead Better - Grow Your Practice. Live Your Purpose.Core Biz Principles Series: The Riches are Truly in the NichesWhether you pronounce it nitch or neeeshe (all fancy like me), the fact is: you need one.In the online world, it’s kind of a non-negotiable to have a defined niche that you serve, or else good luck because you’re about to get totally lost in a sea of generic.Washed on the shores of online businesses that “serve everyone.”But, I know you don’t want to narrow down your choices and feel like you’re only catering to a few …… how wil...2022-09-1531 minLead Better - Grow Your Practice. Live Your Purpose.Branding Tips to Signal You're "Expensive But Worth It"Hi and welcome to Wealthy Wellness Biz- This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.Are you a wellness entrepreneur struggling to charge premium prices for your health packages and programs? In this episode of Wealthy Wellness Biz, Nicole Harlow shares a two-step branding process to help you attract high-ticket clients who understand your value.Learn how to create a cohesive brand that ex...2022-09-0812 minLead Better - Grow Your Practice. Live Your Purpose.10 Ways to Get Known as THE Expert in Your NicheHi and welcome to Wealthy Wellness Biz- This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.Do you dream of becoming a recognized expert in the wellness industry? In this episode of Wealthy Wellness Biz, Nicole Harlow shares 10 powerful strategies to help you stand out from the crowd and attract clients, influencers, and media attention.Key Takeaways:Podcasting is a Powerful Platform: Build...2022-09-0107 minLead Better - Grow Your Practice. Live Your Purpose.The 4 Things You Need to Have in Your “Personal Brand Kit”I recently saw a meme about how fascinating it is that men walk around the city all day long without anything but what’s in their pockets. I felt seen. What do you mean, you don’t need two pairs of sunglasses, extra lip balm, every credit card that you own, stamps, 6 pens, hair ties, backup hair ties when those ones break, tweezers, and napkins in order to go about your day?! LUCKILY if you’re used to managing the inner workings of a purse, putting together...2022-08-2508 minLead Better - Grow Your Practice. Live Your Purpose.The 4 Brand Stories Every Wellness Biz Owner NeedsHi and welcome to Wealthy Wellness Biz- This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.Discover the power of storytelling to connect with potential clients on a deeper level! In this episode of Wealthy Wellness Biz, Nicole Harlow reveals the four essential stories every wellness business owner needs to master. Learn how to craft and utilize these narratives to build a stronger brand and attract more clients.K...2022-08-1811 min