Shows
Destination On The LeftInsights from the American Bus Association's Marketplace 2026 in Reno Part 2, with Nicole MahoneyOn this episode of Destination on the Left, I talk with industry leaders from across the country at the American Bus Association's Marketplace 2026 in Reno, Nevada, to uncover what's next for destinations, attractions, and travelers. You'll hear from Josef Kruger of US Ghost Adventures, Aisha Jones of Mystic Seaport Museum, Jana Carter from Visit Annapolis, Kay Calzolari of Visit Winston Salem, Meredith Dollevoet from Cartersville Museum City, Jim Vozzella with 360Chicago, and Debra Tassone from Discover Long Island. Together, they share fresh insights on how storytelling, immersive activities, and hands-on programming are reshaping group experiences. What...
2026-02-181h 01Destination On The LeftGroup Travel Trends for 2026: Voices from the ABA Marketplace in Reno Part 1, with Nicole MahoneyThis episode of Destination on the Left is a special roadshow edition recorded live at the American Bus Association's Marketplace 2026 in Reno, Nevada. I'm joined by a fantastic group of industry leaders to hear first-hand how collaboration is playing a critical, mission-driven role in the future of group travel, moving beyond a "nice-to-have" and becoming essential for success. My guests discuss the economic impact of group travel and the importance of restoring cross-border connections between the U.S. and Canada, to creative regional itineraries, and share ideas for navigating the political and economic headwinds facing the industry.
2026-02-1157 minDestination On The LeftInside NTA Travel Exchange, with Nicole MahoneyOn this episode of Destination on the Left, I'm at the NTA Travel Exchange in Ottawa to speak with eight leading professionals shaping the future of group travel, tourism, and hospitality. You'll hear insights from leaders who share the latest market trends, traveler behaviors, innovative approaches, and what's ahead for 2026. The conversations explore the strong resurgence of group tours, the rise of small group and multi-generational travel, and a growing demand for immersive, meaningful experiences—from stargazing in Utah to luxury train journeys. You'll discover how industry partnerships and collaborations, such as inter-association alliances and joint destination ma...
2025-12-171h 15
Build a Better Agency PodcastEpisode 529 Unlocking Growth Through Collaborations with Nicole MahoneyWelcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan is joined by returning guest Nicole Mahoney, an accomplished agency owner and thought leader renowned for her innovative work in collaboration within the travel and tourism space. Drawing on her 15 years of industry expertise, Nicole shares how strategic partnerships have propelled her agency to new heights—even during challenging times like the pandemic. Together, Drew McLellan and Nicole Mahoney dig deep into the multifaceted nature of agency collaboration, both with competitors and complementary businesses. Nicole reveals insights from her research, podcast, and he...
2025-11-2352 minDestination On The LeftKey Insights for a Collaborative 2026, with Nicole MahoneyOn this episode of Destination on the Left, I'm taking you behind the scenes of my own year-end planning process. As we look ahead to 2026, I'll walk you through how I reflect on the past year, celebrating what worked, identifying lessons learned, and checking in on both team and personal well-being. I share everything from my practical planning frameworks and financial benchmarks to trend forecasting and tips for creating a collaborative culture. What You Will Learn in This Episode: Why intentional reflection and bold, future-oriented questions are essential for setting effective priorities and ensuring...
2025-10-0815 min
Tourpreneur Tour Business PodcastSell More Tours through Partnerships (w/ Nicole Mahoney of Travel Alliance Partnership)Nicole Mahoney runs Travel Alliance Partnership, a small group of tour operators banding together to create more buying power with suppliers, resell each others' tours, and much much more. In this Tourpreneur episode Nicole talks with Mitch Bach about how powerful these kinds of B2B partnership models can be when it comes to growing your tour business.Watch the video, show notes, and more at tourpreneur.comAnd join us for our TourWeek 2025, our global conference in Charleston, SC November 10-13!
2025-06-1242 min
Hunter Ambrose Leadership PodcastGenerations in Nursing: Lessons from Leslie Mahoney's 50-Year CareerSend a textIn this episode of the Hunter Ambrose Podcast, Nicole Barbano speaks with Leslie Mahoney, RN, about her 50-year nursing journey—from a Catholic hospital in the 1960s to hospice care today. They explore the evolution of nursing, ICU leadership, onboarding, and the importance of preventative care. Leslie shares powerful stories on navigating hospital policies, budgets before Excel, and patient advocacy. To learn more about Hunter Ambrose, visit us at hunterambrose.com and nicolebarbano.com
2025-03-2640 minDestination On The Left2025 News from the ABA Marketplace in Philadelphia, with Nicole MahoneyThis is the second of a series recorded at the ABA Marketplace. In it, we discuss how the industry is evolving, the biggest opportunities ahead, and strategies shaping travel's future. Enjoy hearing from five inspirational tourism leaders about topics including the rise of slow tourism and experiential travel. In this episode, you'll hear from these extraordinary leaders: Jennifer Tremblay Moore: https://www.linkedin.com/in/jennifer-tremblay-moore-b3014b73/ Jana Kaylor: https://www.visiteurekasprings.com/ Barry Surman: https://www.linkedin.com/in/barry-surman-3b23a81/ Annette Morejon: https://www.linkedin.com/in/annette-morejon-mba-31a17b19/ Adam Halay: https...
2025-03-1942 minDestination On The LeftCross-Border Conversation, with Nicole MahoneyOn this episode of Destination on the Left, we are doing something different. Earlier this month, we hosted a webinar on the effects of policy and headlines on cross-border tourism. This was the first of a series of community conversations that we will be hosting this year. In this webinar, we invited 5 expert panelists to talk about Canadian-U.S. Tourism. The conversation was forward-focused and collaborative, and our panelists shared openly, candidly and provided actionable insights and ideas for strengthening cross-border tourism between Canada and the US. That is why we decided to replay the audio from...
2025-03-1259 minDestination On The Left2025 News from the ABA Marketplace in Philadelphia, with Nicole MahoneyThis is the first of a two-part series from the ABA Marketplace, in which we discuss how the industry is evolving, the biggest opportunities ahead, and strategies shaping travel's future. In this episode, you'll hear from five inspirational tourism leaders about topics including the rise of slow tourism and experiential travel. In this episode, you'll hear from these remarkable leaders: Sally Altman, Director Of Global Sales From Travel Advocates: https://www.linkedin.com/in/sally-altman/ Mitch Bach, CEO of Trip School: https://www.linkedin.com/in/mitchellbach/ Marlene Kay Smith, Sales Manager Of Traverse City Tourism...
2025-03-0542 minDestination On The LeftInsights from the National Tour Association Travel Exchange Part Two, with Nicole MahoneyThis week, we're sharing more insights from travel experts at the NTA Travel Exchange event in Huntsville, Alabama. You'll hear how improving efficiency in tour operations can enhance customer satisfaction through digital tools and technology integration. We also discuss the impact of AI on tourism and the importance of strategic partnerships in our industry. Our space has some promising new initiatives and exciting future plans, and I'm sure you'll love our guests' golden nuggets of advice. In this episode, you'll hear from these knowledgeable leaders: Eileen Gutierrez: https://www.linkedin.com/in/eileengutierrez/ Evan Krofchick: https...
2024-12-2355 minDestination On The LeftInsights from the National Tour Associations Travel Exchange Part One, with Nicole MahoneyWelcome to the first of a two-part series from NTA, where we dive into tour and travel trends, partnerships, and challenges shaping the industry. In our conversations, we explore the rise of transformative travel, the international tourism rebound, and innovations in payment systems—all key trends driving the travel industry forward into 2025. In this episode, you'll hear from these industry leaders: Kelly Dean: https://www.linkedin.com/in/kellydeanottawa/ Kim Ricaurte: https://www.linkedin.com/in/kim-ricaurte-510588285/ Patrick McIntyre: https://www.linkedin.com/in/patrick-mcintyre-2b61914 Sheryl Porto: https://www.linkedin.com/in/sheryl-porto-489189b1/ Zach Ha...
2024-12-1841 minDestination On The LeftCreating Enriching Multi-Destination Travel Experiences, OMCA Marketplace Part Two with Nicole MahoneyOn this episode of Destination on the Left, I'm talking with eight industry professionals at OMCA Marketplace, held in Windsor, Ontario, Canada. These conversations emphasize the evolving nature of the travel industry driven by changes in traveler expectations, strategic international cooperation, and a strong focus on quality and convenience. In this episode, you'll hear from these travel industry professionals: Jeffrey Goldwasser: https://www.linkedin.com/in/jeffrey-goldwasser-36264711/ Brittany Dykla: https://www.linkedin.com/in/brittany-dykla-cpa-7a50b036/ Jennifer Miller: https://www.linkedin.com/in/jennifernealmiller/ Karine Boudreau: https://www.linkedin.com/in/karine-boudreau-722355205/ Marcy Barnes: https...
2024-12-111h 19Destination On The LeftCreating Enriching Multi-Destination Travel Experiences, OMCA Marketplace Part One with Nicole MahoneyOn this episode of Destination on the Left, I'm sharing the first of a two-part series from the OMCA Marketplace that was held in Windsor, Ontario, Canada. I know you'll find the wisdom these eight influential industry professionals offer invaluable. We dig into the recent tour and travel trends, including cross-border travel and the importance of connections for business success. My guests also explore key themes such as a shift towards smaller and specialized group travel and the rise of the Fully Independent Traveler (FIT) and how these types of small group offerings cater to niche interests...
2024-12-041h 02Destination On The LeftPreserving Legacy and Building Connections, with Nicole Mahoney and Colleen OnufferOn this episode of Destination on the Left, I'm thrilled to dive into an inspiring conversation that perfectly embodies our brand promise—"impact through connection, community, and collaboration." We're exploring the transformative power of strategic planning and emotional connections in the travel and tourism industry with Colleen Onuffer, the Director of Public Relations for Travel Alliance Partnership. What You Will Learn in This Episode: Why we rebranded to Travel Alliance Partnership How we create impact through connection, community, and collaboration More about Colleen's presentation at the New York State Tourism Industry Association annual meeting How TAP co...
2024-10-2332 minDestination On The LeftEpisode 389: 5 Powerful Life Lessons for Graduates, with Nicole MahoneyThis summer, I'm sharing five powerful life lessons I've learned since graduating high school. So join me as I discuss the importance of adopting appreciation over expectation, choosing faith over fear, managing self-talk, directing focus to cultivate positive energy, practicing radical self-belief, and find out how they can shape and enhance your personal and professional life, too. What You Will Learn in This Episode: Why learning to appreciate the moment rather than being disappointed that an experience is not as you expected can lead to a happier life and a more positive outlook How...
2024-08-0720 minDestination On The LeftStrategies for Effective Partnerships in Sales, with Nicole BoyerOn this episode of Destination on the Left, Nicole Boyer joins me to discuss why learning how to effectively build relationships leads to business growth. We talk about the importance of being authentic and paying attention to the small details to stay top of mind with potential partners. She also shares more about her Ginger Sales Ninja brand and why you don't necessarily have to be the loudest person in the room to be great at sales. What You Will Learn in This Episode: The significance of understanding the entire tourism ecosystem so you...
2024-07-3135 min
I Feel You, A Fortify Wellness ProductionRejuvenate and Heal: Embracing Reiki and Sound Therapy with Nicole RutschSend us a textReady to unlock the secrets to achieving true balance and harmony in your life? Join us as we sit down with the incredible Nicole Rutsch, a seasoned Reiki master, sound healer, herbalist, and embodiment coach, who takes us on a journey through holistic wellness practices. Nicole shares her invaluable insights on the transformative power of Reiki and sound healing, comparing the former to an energetic massage that detoxifies and promotes self-healing, and explaining how the latter enhances meditation by reconnecting you with your authentic self and higher consciousness. This episode promises to leave...
2024-06-1335 minI Feel You, A Fortify Wellness ProductionEmbracing Holistic Healing: Sound and Reiki Therapy with Nicole RutschThe COVID-19 pandemic was a turning point for many, including Nicole and myself, leading us to embrace spiritual and personal healing practices full-time. We delve into how shifting our focus to inner powers through Reiki can reshape our cognitive processes and align us with our most authentic selves. Practical steps like finding stillness, connecting with nature, and journaling are discussed as essential tools for nurturing oneself, improving overall well-being, and fostering stronger relationships. This transformative journey underscores the importance of self-love and self-care in living a fulfilled and balanced life.About Nicole:Nicole Rutsch...
2024-06-1234 minDestination On The LeftBuilding a Purpose-Driven Company Culture, with Nicole Mahoney and TJ BennettOn this episode of Destination on the Left, I'm sharing my recent appearance on the Desuckify Work podcast with TJ Bennett. We discuss why people crave purpose-driven work, why it's important to have a vision, and, more importantly, how to communicate that vision throughout the company. We also discuss building a strong team and how structure and operationalization of your vision and values lead to more flexibility and creativity. What You Will Learn in This Episode: How Travel Alliance Partnership (TAP) influences the economic vitality of local communities through the travel, tourism, and hospitality industry Why...
2024-06-121h 14Destination On The LeftBusiness Growth and Thought Leadership, with Nicole Mahoney and Sharon ToerekOn this episode of Destination on the Left, you'll hear my conversation with Sharon Toerek about the importance of finding your niche and how growth happens once you commit to it. We also discuss how becoming a thought leader in your niche leads to new relationships and opportunities. While this interview centers around building a marketing agency, I'm sure you'll find value in the insights we share in our discussion. What You Will Learn in This Episode: Why having a clear vision is crucial for agency leaders and how it helps in making decisions...
2024-06-0556 minDestination On The LeftOur Exciting Travel Alliance Partnership Rebrand, with Nicole MahoneyThis week, I'm reflecting on our new brand and why we are so excited about the next chapter. I want to share the branding journey with you to highlight the lessons we learned along the way. I hope that our story will inspire you and give an introduction to our new company and the philosophy behind it. What You Will Learn in This Episode: Why we decided to merge two brands, and how the Travel Alliance Partnership will be an economic development partner for destinations What the rebranding process involved, including workshops, visual mapping...
2024-04-1735 min
DesuckifyWork®Episode 29: Curating Company Culture with Nicole MahoneyWhat happens if a company doesn’t pay attention to its culture? Chances are you’ve found out, the hard way. Companies who ignore culture create the worst kind of culture. One filled with chaos, politics and a general sense that no one knows what the hell is going on. Nicole Mahoney knows exactly what’s going on. Because she has carefully curated a culture based on shared values and purpose. One that provides support through coaching and mentoring. And one that celebrates people as individuals and as a team. Nicole is the founder a...
2024-03-271h 13Destination On The LeftUniting for Success in the Travel Industry, with Nicole MahoneyThis week we're coming to you directly from the ABA Marketplace in Nashville, where I'm talking to eight amazing travel industry experts about why there's a sense of energy and forward focus in 2024. They share more about the experiences visitors to their destinations are requesting and dig into the importance of authenticity and making genuine connections between visitors and locals. In this episode, you'll hear from these travel and tourism industry leaders: Lorey Hall: Leisure Sales Manager, Meet Northern Kentucky Kris Hoff: President & CEO, Happy Times Tours, and Experiences Adam Jacobson: Director of Sales & Marketing, Villa...
2024-02-141h 05
Figure 8Breaking the Ice: Nicole Mahoney's Bold Path to Business GrowthJulie's Big Gorgeous Goals: Official Workbook is here! Order your copy today."Strategy is a marathon, not a sprint." This philosophy rings true in Julie's conversation with Nicole Mahoney, CEO of Break the Ice Media, as they delve into the long-term vision for her business. Nicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She’s the founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly pod...
2024-02-0837 minDestination On The LeftNurturing Relationships in the Tourism and Travel Sector with Nicole MahoneyThis week, the podcast is coming to you from the ABA Marketplace in Nashville, where nearly 3,000 tour and travel professionals convened to learn and network with their peers. From indigenous experiences in Alberta to the revitalization of destinations like Philadelphia and Branson, this episode is packed with valuable perspectives on collaboration, envisioning the future of travel, and the power of personal connections in the tourism industry. In this episode, you'll hear from these extraordinary leaders: Vince Accardi: President at Ontario Motor Coach Association and Motor Coach Canada Richard Arnold: President & Director of Fun Atlantic Tours Canada...
2024-02-071h 12
The Deep Specialization™ PodcastDefying the Odds in Travel and Tourism w/ Nicole Mahoney How do you keep serving your vertical when it goes into freefall?Today’s guest not only overcame the challenge during the pandemic, but emerged driving 40% year-over-year growth. Nicole Mahoney, the Founder of Break The Ice Media, tackled the difficulty of scaling by serving her vertical even when facing a dramatic downturn.Break The Ice Media, a company Nicole proudly calls an “un-agency”, serves companies in the travel, tourism, and hospitality sectors. Today, the agency makes $2 million in topline revenue with 13 full-time employees.Nicole and Corey sit down to discuss her journey of transf...
2024-02-0748 minThe Deep Specialization™ PodcastDefying the Odds in Travel and Tourism w/ Nicole Mahoney How do you keep serving your vertical when it goes into freefall?Today’s guest not only overcame the challenge during the pandemic, but emerged driving 40% year-over-year growth. Nicole Mahoney, the Founder of Break The Ice Media, tackled the difficulty of scaling by serving her vertical even when facing a dramatic downturn.Break The Ice Media, a company Nicole proudly calls an “un-agency”, serves companies in the travel, tourism, and hospitality sectors. Today, the agency makes $2 million in topline revenue with 13 full-time employees.Nicole and Corey sit down to discuss her journey of transf...
2024-02-0748 min
Destination Marketing PodcastThe Importance of Collaboration in Destination Marketing with Nicole MahoneyNicole Mahoney is the CEO of Break the Ice Media, host of the podcast Destination on the Left and the author of Stronger Together: Building World Changing Business Collaborations. Today, she sits down with Adam on the Destination Marketing Podcast to talk about her entrepreneurial background and what led her to start her own agency. Nicole also shares some insights on collaboration from her book and some examples of how collaboration works in the destination marketing sphere and beyond.
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2024-02-0633 minDestination On The LeftStrategies for Finding and Nurturing Your Community, with Nicole MahoneyNicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She's the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched in 2016, she interviews tourism professionals from all over the globe on creativity and collaboration. On this episode of Destination on the Left, I'm talking about the significance of community in the travel, tourism, and hospitality industry. Whether it's the local community you...
2024-01-3112 minDestination On The LeftStrategies for Fostering Meaningful Connections in the Workplace, with Nicole MahoneyNicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She's the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched in 2016, she interviews tourism professionals from all over the globe on creativity and collaboration. On this episode of Destination on the Left, I share how my company fosters meaningful connections among our team members, clients, and industry partners. I outline the four...
2024-01-1028 minDestination On The LeftInsights from the National Tour Associations Travel Exchange (Part 2), with Nicole MahoneyThis week, the show is coming from the NTA Travel Exchange in Shreveport, LA, where more than 800 tour & travel professionals convened to do business, learn, and network. There have been several years of uncertainty and change in the travel industry, but from speaking to these experienced leaders, it looks as though there are positive times ahead. In these conversations, we dig into the trends they're seeing in the tour & travel business, and my guests share how important collaboration is to their destination's success. In this episode, you'll hear from these extraordinary leaders: Kristy Durso: Owner Incredible...
2023-12-201h 16Destination On The LeftInsights from the National Tour Associations Travel Exchange (Part 1), with Nicole MahoneyFor this first episode in a special two-part series from the National Tour Associations Travel Exchange, I visited the National Tour Associations Travel Exchange in Shreveport, Louisiana and spoke with several experts in the travel and tourism industry. My guests shared their insights into the travel industry, looking at the trends, challenges, and whether events like NTA Travel Exchange make you a better tourism professional. The wisdom each of these leaders shared is certain to be invaluable for travel industry professionals, both experienced and brand new. In this episode, you'll hear from these extraordinary leaders: Carylann...
2023-12-131h 09Destination On The LeftThe 3Cs of Successful Collaboration, with Nicole MahoneyNicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She's the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched in 2016, she interviews tourism professionals from all over the globe on creativity and collaboration. On this episode of Destination on the Left, I explore topics related to creativity and collaboration in the travel, tourism, and hospitality industry. I share more about my 3...
2023-11-1530 min
The Travel LeaderEncouraging Collaboration with Nicole MahoneyNicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She’s the founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched in 2016, she interviews tourism professionals from all over the globe on creativity and collaboration.
She commissioned a first-of-its-kind research study in 2020 to examine what makes partnerships successful and explore the role collaboration is playing in helping the industry recover from the Cov...
2023-11-0347 minDestination On The LeftThe Fusion of Traditional and Digital Advertising, with Mike SkladonyEpisode 351: Mike Skladony serves as the general manager of the consumer services team at Semcasting. He oversees all travel, entertainment, tourism, higher education, and nonprofit clients. Mike's team of audience developers, account managers, and campaign managers work with clients hand in hand to develop audience solutions and win digital campaign strategies. Mike started his career with Semcasting in 2012, straight out of college and right into a role as Semcasting's first digital account executive. On this episode of Destination on the Left, Mike Skladony and I discuss how to apply traditional advertising approaches to...
2023-10-1138 minDestination On The LeftEmpowering Independent Hotels, with Jennifer BarnwellEpisode 350: Jennifer Barnwell is President of Curator Hotel & Resort Collection. Launched in November 2020, Curator provides lifestyle hotels the power to compete together while allowing its members the freedom to retain what makes their hotels unique. Before moving over to Curator, Barnwell was Senior Vice President of Asset Management of Pebblebrook Hotel Trust, a leading real estate investment trust, which was formed and went public in late 2009. She oversaw hotels on the West Coast in San Francisco and Los Angeles and had a team of three Asset Managers reporting to her. Prior to joining Pebblebrook Hotel Trust, Barnwell...
2023-10-0449 minDestination On The LeftExploring Offbeat Travel Experiences, with Ariel AzoffEpisode 349: Ariel Azoff is the Executive Director of Tourism and Brand Partnerships at Atlas Obscura, a media and experiences company dedicated to sharing the world's hidden wonders. Ariel's work has spanned media, tourism, social enterprise, sustainable fashion, government, and international development. She joined Atlas Obscura in 2017 to head up the company's DMO campaigns, bringing her professional media experience and personal passion for travel and sustainability to the role. An assimilated Brooklynite, Ariel is also a certified NYC Sightseeing Guide and, in her spare time, designs and leads women's history tours of the city. On this episode of...
2023-09-2739 minDestination On The LeftEmpowering Girls, Building Dreams: The Journey of Girls Run Period and Sustainable Tourism, with Susan NamulindwaEpisode 348: Susan Namulindwa is the founding Director of Girls Run Period, an organization focused on Advocacy for ending Period poverty and women's rights. She is the Founder and Executive Director of Maama Watali and Africa Trade Desk and the Vice President Canada with the Canada-Africa Chamber of Business. Susan has long standing expertise in policy, partnerships, strategy, outreach, and communications, as well as an experienced fundraiser, presenter, and trainer. She is an advocate for the use of inclusive trade to lift communities out of poverty. Susan is very involved in her community in Canada and Africa and...
2023-09-2036 minDestination On The LeftInsights from Tap Dance Part 2, with Nicole MahoneyEpisode 341: This week the show is at Tap Dance, organized by the Travel Alliance Partners, where the focus is on the power of collaboration, connections, and partnerships in the travel and tourism industry. Through conversations surrounding the Tap Dance 2023 travel conference and real-life experiences, my guests share a deep appreciation for the importance of working together, building strong relationships, and leveraging partnerships to create impactful travel experiences. From creating joint itineraries to forming pod partnerships, this episode explores how collaboration and teamwork can elevate the industry and provide operators with valuable pre and post-trip experiences. Get ready...
2023-08-0228 minDestination On The LeftInsights from Tap Dance, with Nicole MahoneyEpisode 340: This week I'm at Tap Dance, the annual travel conference hosted and produced by Travel Alliance Partners. Tap Dance is an intimate show that gives a select group of tour operator partners a chance to build genuine relationships with Preferred Professional Travel Providers. I'm privileged to be able to talk to five experienced leaders in the travel and tourism sector and ask them about how shows like Tap Dance help empower them to do their job better. We also dive into what the word partnership means to them, and my guests offer an example of a...
2023-07-2623 min
Traveling Tribes33: Nicole Mahoney from Break The IceTime to break the ice with Nicole Mahoney as we hear about how Nicole managed her two companies through a pandemic, acquired Travel Alliance Partners, their unique marketing tactics, the marketing industry and how influencers might be the revolution of modern marketing. Nicole Mahoney owns two companies, and Break the Ice is a marketing agency […]
2023-07-2000 minDestination On The LeftDiscovering Georgia's Tourism Highlights: Insights from the Georgia CVBS Conference, with Nicole MahoneyBreak the Ice Media team members Rhonda Cardenas and Brittany Lynn attended the Georgia CVB annual conference and discovered a wealth of inspirational stories and ideas that the state has to offer. With a positive momentum coming off of a strong 2022, there is a lot of optimism for a bright future in Georgia tourism. The state's beautiful outdoors continues to attract visitors, with state parks seeing large numbers of visitors and new apps featuring outdoor experiences like canoe and kayak trails. The conference attendees described the event as exciting, innovative, collaborative, and like a family, making it...
2023-04-0539 minDestination On The LeftInsights from the ABA Convention (Part Two), with Nicole MahoneyWelcome back to our special two-part series from the ABA Marketplace Roadshow edition! In this week's episode, we continue our exploration of the positive energy and optimism that pervades this year's event. We discuss a range of topics, from the importance of collaboration in creating unforgettable experiences for visitors to the growing trend of slow travel and the benefits of spending more time in a single destination. So join us as we continue to explore the future of tour and travel in this exciting and dynamic industry. In this episode, you'll hear from: Jacob Servais – Hall of...
2023-03-151h 02Destination On The LeftDriving Sales and Building Relationships in Tour and Travel: Highlights from the Annual Marketplace with Nicole MahoneyFor this first episode in a special two-part Destination on the Left series, I'm joining you from the American Bus Association's Annual Marketplace in Detroit. What stands out in my interviews with the following industry leaders is how positive everyone feels about 2023 and the future of the tour and travel sector. My guests share their golden nuggets about what they are most looking forward to, the changes they see in the market, how collaboration has helped them, and trends on the horizon that they are excited to be part of. In this episode, you'll hear from these...
2023-03-0851 minDestination On The LeftInsights from the National Tour Associations Travel Exchange (Part Three), with Nicole MahoneyI'm sharing more insights from the group travel industry in the second episode of a special three-part series of Destination on the Left episodes from the National Tour Associations Travel Exchange in Reno. I'm excited to share their thoughts on key trends and challenges as we move into 2023. In this episode, you'll hear from: Jim Warren, US Group Specialist at Anderson Vacations Lorna Davis, Global Sales Manager at Travel Oregon Mark Brodeur, International Tourism & Group Sales Director at Visit Rhode Island Nick Calderazzo, President at Twin Travel Concepts Peter Pantuso, President & CEO at ABA Ryan Robutka...
2022-12-2856 minDestination On The LeftInsights from the National Tour Associations Travel Exchange (Part One), with Nicole MahoneyFor this first episode in a special three-part series of Destination on the Left episodes, I visited the National Tour Associations Travel Exchange in Reno and spoke with several experts in the travel and tourism industry. My guests shared some of their wisdom in mini-interviews, focused on the trends, challenges, and future outlook for the group travel industry. The brilliance each of these leaders shared is certain to be invaluable as we seek new opportunities in group travel. In this episode, you'll hear from these extraordinary leaders: Amy Larsen – Industry Relations Manager at Wyoming Office of To...
2022-12-2158 minDestination On The LeftInsights from the National Tour Associations Travel Exchange (Part Two), with Nicole MahoneyIn the second episode in a special three-part series of Destination on the Left episodes from the National Tour Associations Travel Exchange in Reno, I'm sharing more insights from the group travel industry. I'm excited to share their thoughts on key trends and challenges as we move into 2023. In this episode, you'll hear from these extraordinary leaders: Peter Johnson, Manager & Market Development at Tourism Nova Scotia Richard Arnold, President at Atlantic Tours Limited Tillie Youngs, Sales Manager at Visit 1000 Islands Anjuli King, Director, Domestic Group Tour & Entertainment Sales at Visit Savannah Debra Asberry, President & Founder...
2022-12-2149 minDestination On The LeftInsights from the Destinations international 2022 Convention (Part Two), with Nicole MahoneyFor the second episode in a special two-part series of Destination on the Left episodes, I talked to ten inspiring leaders in the world of destination marketing all about successful partnerships that their destinations are taking forward into the post-pandemic world. My interviewees also share the most significant challenges they are facing today and how they are moving through them creatively to serve their residents, visitors, and partners alike. I'm excited to share these mini-interviews, and I hope you find them as fascinating and insightful as I did. In this episode, you'll hear from these extraordinary leaders:
2022-08-311h 28Destination On The LeftInsights from the Destinations international 2022 Convention (Part One), with Nicole MahoneyFor this first episode in a special two-part series of Destination on the Left episodes, I visited the Destinations International 2022 Annual Convention and spoke with several attendees who are experts in the travel and tourism industry. These convention attendees share valuable insights, and the common thread woven through our conversations was the importance of building strong relationships and partnerships for the future of destination marketing. I'm excited to share these mini-interviews, and I'm sure you'll find them invaluable in navigating your destinations' challenges. The brilliance each of these leaders shared is certain to be invaluable as we continue to...
2022-08-241h 40Destination On The LeftDigital Marketing Insights from the eTourism Summit Roadshow 2022, with Nicole MahoneyThis episode of Destination on the Left is coming from the 2022 eTourism Summit in Orlando, Florida, held from June 6-8. I was honored to have the chance to interview five notable attendees who are all experts in the field of digital marketing for travel and tourism. I asked each of my guests to give me one word to describe the conference, and awesome, inspiring, energizing, compelling, and the future are perfect descriptions of this unique event. We discuss tearing up the page and starting afresh, the value of podcasts in promoting the story behind a destination, and...
2022-07-2741 minDestination On The LeftInsights from the Travel Unity Roadshow (Part Three), with Nicole MahoneyIn the final episode of the Travel Unity Summit, we ask seven leaders in the travel and tourism industry to share their thoughts on how the travel industry can make an impact on diversity, equity, and inclusion in the travel and tourism space. We're hearing so many amazing and enlightening conversations going on around us from a wide range of travel professionals who are doing some deep dives on DEI and why it's vital to our industry. On this show, our guests share with Rhonda their thoughts on the importance of community engagement in DEI. They discuss...
2022-06-0134 minDestination On The LeftInsights from the Travel Unity Roadshow (Part Two), with Nicole MahoneyIn the second of our three-part series from the Travel Unity Roadshow, we ask our seven guests to share their thoughts on how the travel industry can make an impact via the principles of diversity, equity, and inclusion. Rhonda's conversations with all of these leaders in our industry were truly fascinating, and we're excited to share them with you. Highlights of this episode include why we should see tour guides for the storytellers they are and how their unique position allows them to be at the forefront of DEI education by expanding the viewpoints in the stories...
2022-05-2528 minDestination On The LeftInsights from the Travel Unity Roadshow (Part One), with Nicole MahoneyIn this series, we dive into the topic of diversity, equity, and inclusion (DEI) and hear the perspectives of leaders within the travel and tourism industry. My team has taken the show on the road without me for this episode, and I'm excited that they and you are benefitting from all the great information shared at The Travel Unity Summit. For this first episode in a special three-part series of Destination on the Left, Rhonda and Brittany visited the Travel Unity Summit to chat to attendees about their experiences working in the travel and tourism industry, and particularly their...
2022-05-1848 minDestination On The LeftWhat Locals Love, Tourists Will Love, with Jill RamielJill Ramiel was born in Flushing, Queens, New York, and attended the State University of New York at Binghamton. While pursuing her master's degree at the University of Washington, she met Ken Alper, a fellow East Coast native and master's degree recipient. The couple moved to Juneau, Alaska, in 1997 and bought the historic Messerschmidt Building. Originally built in 1898 as a bakery, the Historic Messerschmidt building in downtown Juneau now houses the Silverbow Inn Hotel & Suites. Jill and Ken have been renovating and expanding it ever since. On this episode of Destination on the Left, I...
2022-05-1147 minDestination On The LeftHow Technology Enhances the Group Travel Experience, with Bud GeisslerBud Geissler is the Vice President of Business Development and Sales at Group Collect. As a brand ambassador for student travel and Travel Insurance, he recently celebrated 25 years in the group travel industry. Bud served as President of the Student Youth Travel Association from 2011-2012 and was the Chair of the SYTA Youth Foundation's Board of Trustees. Bud was also the National Account Manager at Travel Insured International before moving to Group Collect. On this episode of Destination on the Left, I talk with Bud Geissler about his experience in student and youth group travel, and I...
2022-05-0440 minDestination On The LeftAnswering Your Questions on How Travel Alliance Partners Can Move Your Destination Forward, with Nicole MahoneyWith a talent for creating special events that blossomed while working for her dad's car stereo shop, Nicole Mahoney got her start in marketing at Frontier Field in Rochester, and began serving as the executive director of the internationally known Lilac Festival. Later on, she headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, Nicole founded Break the Ice Media, with more than 20 years of experience in tourism marketing. She now hosts "Destination on the Left," a highly successful tourism marketing podcast. As a...
2022-03-3057 minDestination On The LeftThe Magic of Collaboration, with Nicole MahoneyWith a talent for creating special events that blossomed while working for my dad's car stereo shop, Nicole got her start in marketing at Frontier Field in Rochester and began serving as the executive director of the internationally known Lilac Festival. Later on, she headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, Nicole founded Break the Ice Media, with more than 20 years of experience in tourism marketing. She now hosts "Destination on the Left," a highly successful tourism marketing podcast. As a business...
2022-03-2323 minDestination On The LeftPodcasting as a Marketing Tool, with Tom RitterThis episode of Destination on the Left is a little different from the norm, and that's because today I'm talking with Tom Ritter, Product Development Lead for the Niche Podcast Network. Tom shares why he is so passionate about podcasting as a marketing tool and why your podcast can help you build an exceptional professional network. We explore the importance of finding your niche, building an engaged audience, and how to offer value to your audience with your unique perspective. Tom also gives his insight into creating an exceptional guest experience so that you get the most out of...
2022-02-0246 minDestination On The LeftReflecting on Actions to Improve Diversity, Equity, and Inclusion in 2021, with Nicole MahoneyWith a talent for creating special events that blossomed while working for my dad's car stereo shop, I got my start in marketing at Frontier Field in Rochester and began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism marketing. I now host "Destination on the Left," a highly successful tourism marketing podcast. As a business...
2022-01-0521 minDestination On The LeftDiscussing 2022's Coming Challenges and Opportunities at the 37th Annual Vermont Tourism Summit (Part Two), with Nicole MahoneyFor this second episode in a special two-part series of Destination on the Left episodes, my team visited the Vermont Tourism Summit (without me!) to interview attendees about their experiences working in the travel and tourism industry, especially during the outbreak of and our gradual emergence from the global pandemic. The Vermont Tourism Summit draws one of the largest gatherings of tourism professionals in the state including owners, managers, and employees of the many businesses connected to this important segment of the economy. This year's Summit was the 37th annual event and was held from November 17-18 at the...
2021-12-2231 minDestination On The LeftDiscussing 2022's Coming Challenges and Opportunities at the 37th Annual Vermont Tourism Summit (Part One), with Nicole MahoneyFor this first episode in a special two-part series of Destination on the Left episodes, my team visited the Vermont Tourism Summit (without me!) to interview attendees about their experiences working in the travel and tourism industry, especially during the outbreak of and our gradual emergence from the global pandemic. The Vermont Tourism Summit draws one of the largest gatherings of tourism professionals in the state including owners, managers, and employees of the many businesses connected to this important segment of the economy. This year's Summit was the 37th annual event and was held from November 17-18 at the...
2021-12-1533 minDestination On The LeftLeaning into Our Core Values, with Nicole MahoneyWith a talent for creating special events that blossomed while working for my dad's car stereo shop, I got my start in marketing at Frontier Field in Rochester and began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism marketing. I now host "Destination on the Left," a highly successful tourism marketing podcast. As a business...
2021-11-1723 minDestination On The LeftInsights from the 2021 eTourism Summit (Part Two), with Nicole MahoneyFor this second episode in a special two part series of Destination on the Left episodes, I visited the 2021 eTourism Summit held in Las Vegas, Nevada from September 20-22. At the summit, I was privileged to speak with fourteen attendees who are experts in the field of digital marketing for travel and tourism. In my conversations with today's guest experts, I asked them to each answer one question: "Looking into the future, what innovations are happening now that you think will impact digital marketing for your organization or destination?" I'm so delighted to share their...
2021-11-0343 minDestination On The LeftInsights from the 2021 eTourism Summit (Part One), with Nicole MahoneyFor this first episode in a special two part series of Destination on the Left episodes, I visited the 2021 eTourism Summit held in Las Vegas, Nevada from September 20-22. At the summit, I was privileged to have the chance to interview fourteen attendees who are experts in the field of digital marketing for travel and tourism. In my conversations with today's guest experts, I asked them to each answer one question: "What has been the biggest change in your digital strategy that has resulted in big wins for your organization or destination?" I'm...
2021-10-271h 03Destination On The LeftInsights from the Destinations international 2021 Annual Convention (Part Three), with Nicole MahoneyFor the final episode in a special three part series of Destination on the Left episodes, I visited the Destinations International 2021 Annual Convention and spoke with several attendees who are experts in the travel and tourism industry. These guests shared remarkable insights in their mini-interviews, and our conversations were focused on learning to adapt to the challenges we've all faced through the global pandemic and even embracing the disruption by innovating and getting creative. The brilliance each of these leaders shared is certain to be invaluable as we continue to navigate the pandemic. In this episode, you'll...
2021-09-0128 minDestination On The LeftInsights from the Destinations international 2021 Annual Convention (Part Two), with Nicole MahoneyFor this second episode in a special three part series of Destination on the Left episodes, I visited the Destinations International 2021 Annual Convention and spoke with several attendees who are experts in the travel and tourism industry. These guests shared remarkable insights in their mini-interviews, and our conversations were focused on the bright spots and silver linings they were able to discover during this unprecedented and challenging period of global pandemic. The brilliance each of these leaders shared is certain to be invaluable as we continue to navigate the pandemic. In this episode, you'll hear from these...
2021-08-2536 minDestination On The LeftInsights from the Destinations international 2021 Annual Convention (Part One), with Nicole MahoneyFor this first episode in a special three part series of Destination on the Left episodes, I visited the Destinations International 2021 Annual Convention and spoke with several attendees who are experts in the travel and tourism industry. These guests shared remarkable insights in their mini-interviews, and our conversations were focused on the bright spots and silver linings they were able to discover during this unprecedented and challenging period of global pandemic. The brilliance each of these leaders shared is certain to be invaluable as we continue to navigate the pandemic. In this episode, you'll hear from these...
2021-08-1839 min
Onward NationCollaboration research as cornerstone content, with Nicole MahoneyWith a talent for creating special events that blossomed while working for her dad’s car stereo shop, Nicole Mahoney got her start in marketing at Frontier Field in Rochester and she began serving as the executive director of the internationally known Lilac Festival. Later on, Nicole headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, Nicole founded Break the Ice Media, with more than 20 years of experience in tourism marketing. She now hosts “Destination on the Left”, a highly successful tourism marketing podcast. As a b...
2021-07-0744 minDestination On The LeftOvercoming Imposter Syndrome, with Kris KelsoKris Kelso is a keynote speaker, entrepreneur, and is the author of Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence. Trained and certified as an executive coach, Kris has worked with hundreds of entrepreneurs, business owners, and their leadership teams. He is an advisor and instructor at the Nashville Entrepreneur Center, is a Facilitator / Coach with The Alternative Board, and is a contributing writer for The Nashville Business Journal. Kris has founded multiple companies and has served on the boards of directors of several non-profit organizations. He lives with his wife and...
2021-03-1736 min
The Progressive Agency PodcastChoosing a Niche is the Key to Growth and Scale, with Nicole MahoneyChoosing a niche for your agency might seem counterintuitive at first. In this solocast, Nicole Mahoney explains how niching down creates predictable growth. Hear insights about: Nicole’s journey into entrepreneurship in the travel and tourism industry How Nicole chose to pivot her business in response to the pandemic How choosing a niche saved Nicole’s agency during the pandemic What we can do to build a position of thought leadership and authority within our niche The most important financial lessons Nicole has learned from building an agency Nicole’s take on the most common financial mistakes agency owners ma...
2021-03-1719 minDestination On The LeftThe Power of Collaboration in the Travel and Tourism Industry, with Susan BaierA marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand their best audiences based on attitudes and needs rather than just demographics or purchase behavior. She develops custom segmentation research for marketers and agencies around the world, supporting their efforts to create marketing initiatives that are more relevant, more efficient, and more impactful. Destination on the Left is joined again by Susan Baier to discuss the impact collaboration has on the travel and tourism industry. Susan is the founder of Audience Audit, a research firm that studies the attitudes behind consumer...
2021-01-1338 minDestination On The LeftWorld-changing Collaborations, with Nicole MahoneyIn our solocast episode of Destination on the Left, we share some exciting new content in an episode format we've never done before. Nicole Mahoney does an exclusive table read of her keynote speech about world-changing collaborations. During the podcast, She provides a refined perspective on the importance of collaboration in the travel and tourism industry. Collaboration will play a significant role in the recovery of our industry, and we compiled numerous conversations with other industry experts so we could share the overarching sentiment with you. What You Will Learn: Nicole's keynote speech on world-changing...
2020-11-1843 min
Navigating the World with Your Aging Loved OneMake the Call with Jill MahoneyWe all need those bright spots in our day. We talk with Jill Mahoney, she has been visiting senior living facilities prior to Covid-19 and has now used her time to bring joy and fight loneliness by making phone calls and connecting to seniors in their home. We discuss how those calls bring joy to each of us, encouraging others to reach out and do the same. We talk about those reasons behind those calls, what we learn from them, how meaningful it is to families when the community reaches out, and the human desire to do something good i...
2020-11-0914 minDestination On The LeftEquity, Diversity, and Inclusion in Travel and Tourism, with Nicole MahoneyIn Destination on the Left's 200th episode, we kick off October's theme of equity, diversity, and inclusion. Nicole Mahoney shares experience with these issues, and she talks about the different ways her team is working together to live out the 'equitable' core value within their company. Learn what we can do to explore, understand, and act on the topic of diversity in the travel and tourism industry. What You Will Learn in This Episode: Host Nicole Mahoney's experience with the challenges of equity, diversity, and inclusion What Nicole's team is doing to live out the 'equitable...
2020-10-0716 minDestination On The LeftBuilding a Forward-Thinking Business Strategy, with Nicole MahoneyIn Destination on the Left's solocast episode, we share the process that our team recently developed to reset our forward-thinking mindset. We found that when you challenge yourself and your team to move past the perceived limitation of uncertainty and stay focused on the future, many opportunities will appear. This solocast is an opportunity to discuss our company's experience and the tools we used to get back on track during the pandemic's challenging times. What You Will Learn in This Episode: How to assume a solutions-oriented, forward-thinking mindset during this challenging pandemic The meeting agenda we...
2020-09-0915 minDestination On The LeftBuilding the Botanical Brand in Ottawa, IL, with Curt BedeiCurt Bedei is the Executive Director for the Ottawa Visitors Center in Ottawa, Illinois. He was hired in 2011 as the Graphics Design Manager to handle the botanical brand management. Since then, Curt has worked his way up, earning a certificate in Not For Profit management. In 2015, he had the opportunity to take on his current role. Curt sits on many boards and committees related to tourism, such as the Heritage Corridor CVB, LaSalle County Tourism Coalition, the Looking For Lincoln/ Abraham Lincoln National Heritage Area, and the Ottawa History and Scouting Heritage Museum. Curt has always lived in the...
2020-08-0551 minDestination On The LeftHosting Virtual Events in the Travel and Tourism Industry, with Nicole MahoneyFor Destination on the Left's solocast episode, I want to talk to you about virtual events. Our team has been working with several clients to assist them with virtual event planning, and so much valuable information has come out of our experiences. On our podcast, we talk about why you should consider virtual events, what a virtual event is, and how to host your own virtual event. We also walk through a virtual event case study that exemplifies the process of turning a live event into a virtual event. What You Will Learn in This Episode...
2020-07-2929 minDestination Marketing PodcastWhat Destination Marketers Need To Know Today with Nicole MahoneyIn this episode of The Destination Marketing Podcast, Nicole Mahoney, host of Destination on the Left Podcast and CEO at Break The Ice Media, joins us to discuss some of the ways that she and her team have approached the current tourism economy situation. Topics include strategic innovation during this time of uncertainty, as well as how collaboration is key to a successful recovery campaign.
"We are leaning in as a team at my agency into a forward-thinking mindset. It's the difference between being a short term finite thinker, versus a long term forward infinite thinker. I think t...
2020-06-0247 min
Onward NationSearching for silver linings in the crisis, with Nicole MahoneyWith a talent for creating special events that blossomed while working for her dad’s car stereo shop, Nicole Mahoney got her start in marketing at Frontier Field in Rochester and she began serving as the executive director of the internationally known Lilac Festival. Later on, Nicole headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, Nicole founded Break the Ice Media, with more than 20 years of experience in tourism marketing. She now hosts “Destination on the Left”, a highly successful tourism marketing podcast. As a b...
2020-05-2700 minBuild a Better Agency PodcastConnect with agency prospects using virtual events with Nicole MahoneyWhen you realize that this episode is about holding a virtual event, you might jump to the conclusion that this is a C19 focused episode. Nothing could be further from the truth. Virtual events have been successful for years and are always worth considering, pandemic or not! Agency owner Nicole Mahoney has always been an innovative marketer on behalf of her agency. Her podcast and other industry-specific content has positioned her agency as one of the country's authorities on destination marketing. In the fall of 2019, she knew it was time for them to host a...
2020-04-2753 minDestination On The LeftLeadership in Times of Crisis, with Nicole MahoneyIn this solocast episode of Destination on the Left, BTI's Nicole Mahoney shares her thoughts surrounding the impact of the Coronavirus on travel and tourism since the pandemic took hold. She discusses the components of great leadership and mental strength and explains the importance of each in times of crisis. What You Will Learn in This Episode: BTI's thoughts surrounding the impact of the Coronavirus pandemic after two weeks of lockdown The importance of great leadership in times of crisis Why leadership is defined by behavior, not title alone Steve Farber's LEAP framework and how to...
2020-03-2513 minDestination On The LeftProactive Steps for DMOs Facing Coronavirus, with Nicole MahoneyWith a talent for creating special events that blossomed while working for my dad's car stereo shop, I got my start in marketing at Frontier Field in Rochester and I began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism marketing. I now host "Destination on the Left", a highly successful tourism marketing podcast. As a...
2020-03-1808 minDestination On The LeftDestination on the Left Virtual Summit Recap: Day 3, with Nicole MahoneyWith a talent for creating special events that blossomed while working for my dad's car stereo shop, I got my start in marketing at Frontier Field in Rochester and I began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism marketing. I now host "Destination on the Left", a highly successful tourism marketing podcast. As a...
2020-01-2208 minDestination On The LeftDestination on the Left Virtual Summit Recap: Day 2, with Nicole MahoneyWith a talent for creating special events that blossomed while working for my dad's car stereo shop, I got my start in marketing at Frontier Field in Rochester and I began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism marketing. I now host "Destination on the Left", a highly successful tourism marketing podcast. As a...
2020-01-1509 minDestination On The LeftDestination on the Left Virtual Summit Recap: Day 1, with Nicole MahoneyWith a talent for creating special events that blossomed while working for my dad's car stereo shop, I got my start in marketing at Frontier Field in Rochester and I began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism marketing. I now host "Destination on the Left", a highly successful tourism marketing podcast. As a...
2019-12-1811 minDestination On The LeftTen Years' Worth of Gratitude, with Nicole MahoneyWith a talent for creating special events that blossomed while working for my dad's car stereo shop, I got my start in marketing at Frontier Field in Rochester and I began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism marketing. I now host "Destination on the Left", a highly successful tourism marketing podcast. As a...
2019-11-0622 minDestination On The LeftConquering Imposter Syndrome and Self-doubt, with Nicole MahoneyWith a talent for creating special events that blossomed while working for her dad's car stereo shop, Nicole Mahoney got her start in marketing at Frontier Field in Rochester. She also began serving as the executive director of the internationally known Lilac Festival. Later on, she headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, Nicole founded Break the Ice Media, with more than 20 years of experience in tourism marketing. She now hosts "Destination on the Left", a highly successful tourism marketing podcast. As...
2019-07-3107 minDestination On The LeftDestination Marketing: Creating a Unified Brand Experience, with David GilbertDavid Gilbert serves as president and CEO of Greater Cleveland Sports Commission, an organization dedicated to making Greater Cleveland a premier destination for amateur sporting events, and Destination Cleveland, the region's convention and visitors bureau. The Greater Cleveland Sports Commission is responsible for attracting, promoting, and managing major amateur athletic events, and for creating sporting opportunities for youth and amateur athletes. Since 2000 the organization has attracted or created more than 190 events, including 25 NCAA championship competitions. These events have contributed more than $570 million in local economic impact. At Destination Cleveland, David is responsible for carrying out...
2019-05-2253 minDestination On The LeftYour Guide for Marketing in 2019, with Nicole MahoneyPutting a marketing plan together may seem like a daunting task, competing with your daily must-do list and everything else vying for your attention. But without a plan, you are just wandering in the desert and hoping for outcomes you haven't clearly defined. Planning is a necessity in order to grow and sustain your business. This episode of Destination on the Left is a solocast all about developing a solid marketing plan: setting goals and the tactics it will take to achieve those goals. We'll talk about situational analysis, SMART goals, and drilling down on exactly who...
2018-12-1918 minDestination On The LeftCelebrating One Hundred Episodes, with Nicole MahoneyNicole Mahoney is the host for the Destination on the Left podcast. She is also the CEO of Break The Ice Media, the travel and tourism marketing agency she founded in 2009. Break The Ice Media specializes in working for clients in the travel and tourism industries, through the strategic use of public relations, social media, digital advertising, tourism marketing campaigns, influencer marketing, and video marketing. Nicole got her start in the business world while attending college when she worked for her father at her family's car stereo shop. After college, Nicole began working in sports marketing at...
2018-10-3107 minDestination On The LeftGetting on Board for Group Travel, with Nick CalderazzoThe field of travel and tourism is ever changing. Adaptation and collaboration are a part of the territory to stay relevant and to stay in business. Group touring has been a segment of the industry where adaptation has been especially necessary. Finding new alliances, experimenting and learning from both successes and flops – it's all part of the job. On this episode, Nicole speaks with guest Nick Calderazzo about all of these dynamics and more. Nick has been working in the hospitality industry all his adult life, 18 years in hotels in New York City, and 18 years as...
2018-09-0536 minDestination On The LeftThe Power of Social Presence for Your Destination, with Anna PakmanDigital and social presence are a necessary part of an effective marketing plan, and they can be a great deal of fun as well. Working with partners in a region and harnessing the power of influencers who love your destination are avenues to explore and exploit as you promote your region. In this episode of Destination on the Left, Nicole talks with Anna Pakman, VP of Digital Marketing for Empire State Development. She serves as Head of Digital for New York State's chief economic development agency. In this role, she oversees digital marketing initiatives for...
2018-08-0120 minDestination On The LeftMonetizing The Authentic Travel Life, with Dalene HeckTraveling full-time is the dream of many of us. It's a lifestyle drenched with allure. On this episode of Destination on the Left, Nicole talks with Dalene Heck, travel influencer and owner of Hecktic Media. She and her husband have been living the travel-full-time dream for nearly 10 years. Unless you are just plain independently wealthy, you need a plan to make travel your lifestyle. Dalene dives into how she and her husband have monetized their passion, overcome obstacles, and live life that is authentic to who they are – it's a pretty amazing story. Da...
2018-06-2738 min