Shows
FiredUp! - The Startup Marketing PodcastAI Search Monitoring Using Scrunch with Kevin WhiteTraditional SEO rankings are no longer enough to guarantee visibility as B2B buyers shift their research to AI engines like ChatGPT, Perplexity, and Claude. For many startup marketers, these platforms represent a blank space where traditional tracking tools fail to provide clear insights. In this episode, we dive into the fundamental shift from deterministic search to probabilistic AI platforms with Kevin White, head of marketing at Scrunch. This week, episode 135 of the FiredUp! podcast is about AI search monitoring using Scrunch! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get...
2026-05-1431 min
FiredUp! - The Startup Marketing PodcastHiring Your First Sales Team with Andrew BoosIn 2026, B2B buyers are more insulated than ever. The explosion of AI-generated emails and automated cold calls has made it nearly impossible for startups to break through using traditional spray and pray tactics. On this episode of FiredUp!, we explore the fundamental shift in B2B buyer behavior and what it means for founders hiring their first sales team. We address the specific pain point of declining outbound conversion rates and discuss how to pivot toward a consultative selling model that prioritizes human credibility and in real life connection over raw volume. This week, episode 133 of the FiredUp...
2026-04-1641 min
SlejvákS Tuňákem nás v Asia Expressu spojila produkce, po návratu mívám depku, říká Nicole ŠáchováS reality televizí se roztrhl pytel. Jaro přineslo start hned několika reality shows: další řadu Survivora či počeštělou novinku Asia Express. Právě tam soutěží Nicole Šáchová, výherkyně první série Zrádců, modelka a ex-streamerka. Show kritickým (i fanouškovským) okem sleduje Jan Zápotocký, doktor na Fakultě sociálních věd, jež zkoumá fenomén vykořisťování účastnictva. Vilma s Mírou si je pozvali do Slejváku živě, který proběhl již tradičně v kavárně Archy+.Všechny díly podcastu Slejvák můžete pohodlně poslouchat v mobilní aplikaci mujRozhl
2026-03-251h 00
FiredUp! - The Startup Marketing PodcastWhy OOH is Working for Startups in 2026 with Ty TinkerIn an era of digital ad fatigue, how does a startup break through the noise to build real-world authority? Startup marketers are feeling the burn of skyrocketing CPAs on social platforms and a growing distrust of purely digital brands. In this episode opf FiredUp!, we explore the modern evolution of Out-of-Home (OOH) advertising, from precision-targeted digital billboards to measurable attribution, with Ty Tinker. We discuss how today’s OOH strategy allows you to target specific office buildings for Account-Based Marketing and track exactly how those offline impressions drive online conversions. This week, episode 126 of the FiredUp! podcast is about why...
2026-02-0530 min
FiredUp! - The Startup Marketing PodcastInteractive Content in the AI EraIs your content getting lost in the "sea of sameness" created by generative AI? Are your website visitors bouncing before you can capture their interest? As B2B buyers become more dependent on AI for their initial research, it's harder than ever to stand out and capture valuable first-party data. On this episode of FiredUp!, Morgan McLintic and Nicole Pytel discuss why interactive content can be the solution to these challenges, helping you boost engagement, collect rich data, and differentiate your brand. This week, episode 102 of the FiredUp! podcast is about interactive content in the AI era!
2025-08-2128 min
FiredUp! - The Startup Marketing PodcastHow to Raise the Profile of Your CEOExecutive visibility has become a key priority for startups, but with the rise of LinkedIn and the impact of AI, the rules have changed. In this episode of FiredUp!, Morgan McLintic, Chris Ulbrich, and Nicole Pytel discuss why executive visibility is having a moment, how to get your CEO's content to stand out, and the crucial commitments required for a successful campaign. This week, episode 101 of the FiredUp! podcast is about how to raise the profile of your CEO! Download the Multiplier Marketing Megapack today. Exclusive offer for all o...
2025-08-1431 min
FiredUp! - The Startup Marketing PodcastContent Marketing Audits with Nicole PytelThe difference between content creation and content marketing is the strategy behind the content. Anyone in your company can create content in their area of expertise but it is the intentionality behind the content that takes the consumer on a journey through your funnel, ultimately bringing them to the intended outcome. Today we are joined by Nicole Pytel, VP of Content Marketing at Firebrand as she gives us the insider perspective about common mistakes companies are making when it comes to their content marketing. This week, episode 17 of the FiredUp! podcast is about content marketing audits!
2024-01-0446 min