Shows
Limited SupplyS15 E1: The Growth Levers Most Brands Ignore in Q1Most brands treat Q1 like a slow season, but it’s actually one of the best windows to test new channels while CPMs are down and competition is quieter.
In this solo episode, Nik breaks down the smartest growth levers to focus on right now, starting with internal creators: the content “assembly line” that makes every channel faster, cheaper, and more effective. He explains why this role is a force multiplier for paid and organic, how it tightens your creative feedback loop, and why more brands should stop outsourcing everything to agencies.
Nik also dives into h...
2026-01-0736 min
Limited SupplyS14 E12: The PDP Playbook Every DTC Brand Should Be UsingMost brands obsess over ads, creative, and traffic…and completely ignore the page where the sale actually happens.
In this solo episode, Nik breaks down exactly how to build product detail pages that convert, without gimmicks, fake urgency, or dark patterns. He walks through what makes a product page feel effortless, educational, and worth buying from.
Nik covers why PDPs should be treated like a guided experience, how to think about traffic sources before you design anything, and what absolutely needs to live above the fold if you don’t want to lose 50% of your visi...
2025-12-1736 min
Limited SupplyS14 E9: Last Minute BFCM 2025 PlaybookRunning behind on your Black Friday–Cyber Monday prep?
Nik breaks down his entire last-minute BFCM checklist (the same one he uses with top ecom brands) so you can tighten up your site, email, paid media, social, and ops before the biggest shopping week of the year.From testing every CTA and auto-apply link, to optimizing mobile layouts, updating your promos, prepping CX macros, scaling retargeting, giving affiliates what they need, and avoiding common discount-logic disasters, this is your rapid-fire guide to executing a flawless BFCM.Whether you’re listening on the go or scrambling between tasks, Nik...
2025-11-2633 min
Limited SupplyS14 E6: The Five Questions Behind Every Great Landing PageWhat if the secret to scaling your brand wasn’t your ads, but the speed of your design process?
In this solo episode, Nik pulls back the curtain on one of the biggest competitive moats in DTC: building high-converting landing pages fast. He unpacks how the most successful brands (from Hint Water to today’s fastest-growing supplement and apparel companies) win not by spending more, but by testing faster, designing smarter, and iterating relentlessly.
Nik walks through the five essential questions every page must answer: “What is it?”, “Why does it exist?”, “How will it benefit me?”...
2025-11-0533 min
Limited SupplyS14 E2: 5 Tactics to Make Your Brand Unforgettable (with Jerel Blades, Head of Growth at TUSHY)Everyone says they want to build a brand people talk about. Jerel from Tushy actually did it.Nik sits down with Jerel, Tushy’s Head of Growth, to unpack how the brand turned a taboo topic into a $100M success story and a household name. From truck ads in Times Square to bidet memes that break the internet, Jerel reveals the creative, operational, and strategic playbook behind one of the most iconic DTC brands in the game.
They dig into the real numbers behind out-of-home marketing, how to measure what “brand lift” actually means, and why balancing perfor...
2025-10-0942 min
Limited SupplyS14 E1: How Affiliates and Creators Are Redefining Brand Marketing (with Aaron Paul, Co-founder of Paul Street)What if the secret to scaling your brand wasn’t Facebook ads or a viral TikTok—but an underground network of affiliates driving thousands of sales a day?
Nik sits down with Aaron Paul, co-founder of Paul Street, to pull back the curtain on the hidden world of affiliates, PR, and media buyers that power some of today’s fastest-growing consumer brands. They explore how Aaron helped generate over $500M in affiliate revenue, why old-school PR is dying, and how social proof has become the new currency of growth.
Plus, Nik and Aaron break down when b...
2025-10-0234 min
Limited SupplyS13 E10: How to Maximize Your Black Friday & Cyber Monday SalesDo you have a plan for BFCM? Or are you just flying blind?
Nik walks through his complete Black Friday Playbook: a detailed, 15 page, step-by-step breakdown designed to help brands maximize revenue while avoiding the common pitfalls of BFCM, including:
> Crafting compelling promotions without undercutting your own offers
> Website optimizations that boost conversions (and pass the “grandma test”)
> Smart approaches to bundles, discounts, and subscriber loyalty
> Email & SMS capture strategies that actually work
> The one thing most brands overlook: terms & disclaimers that save you head...
2025-09-1029 min
Limited SupplyS13 E9: Real DTC Stories to Learn FromNik’s known as the DTC Guy…and for good reason.
He and Scot Chisholm, founder of Highland Community, break down some success stories, mishaps, and more of his career in the business. Nik’s helped scale some of the most recognizable consumer brands—from Hint Water, Rare Beauty to Taco Bell and Brightland—and in this conversation he opens the playbook on what actually works in modern marketing.
What IS the drunk grandma test? It’s Nik’s favorite tactic: a simple framework that forces brands to strip away jargon and...
2025-09-041h 28
Limited SupplyS13 E8: What the Best Brands Are Doing (And You Should Do It, Too)Nik gets real about what it takes to build a brand that actually works in 2025.
The so-called “meta decline” isn’t killing ads, but bad creative and weak messaging are.
The brands winning today? They know how to turn customers into clients, build community, and create content that people actually care about.
Is a $2,500 budget enough? If you use it wisely, yes. Plus, learn how to crack organic growth before spending a dime on ads and spot product-market fit problems before they sink you.
2025-08-281h 05
Limited SupplyS13 E7: Why Your Website Isn’t Converting (and How to Fix It)Struggling to turn traffic into sales?
In this tactical episode of Limited Supply, Nik breaks down the most common mistakes founders and marketers make and the simple fixes that can instantly boost conversions.
From website design flaws and weak creative assets to underused email flows and poor acquisition offers, Nik shares the quick wins he recommends to every brand he audits.
You’ll learn:
Why design and empathy are critical for first-time visitors
The role of strong assets in elevating webs...
2025-08-2027 min
Limited SupplyS13 E6: Landing Page Secrets That Actually ConvertYour landing page might need some work.
In this episode of Limited Supply, Nik shares his best tips for building landing pages that actually get people to buy, even if your brand isn’t well known. He walks through what really matters, from using social proof the right way to making sure your pages are designed for mobile first.
Why does copy matter? Basically, you don’t want to sound complicated. Complicated words and jargon drive people (and $$$) away. Keep it simple. And, Nik’s no photographer, but he shares...
2025-08-1332 min
Limited SupplyS13 E4: What Your Landing Page Is Doing WrongYour landing page is missing something.
Nik reviews landing pages from real DTC brands—ranging from custom cabinets and meat boxes to laundry pods and men’s underwear.
With conversion rate optimization as the north star, he dives into what’s working, what’s missing, and why most homepages fail at first glance.
You’ll hear feedback on:
Where to place social proof (and why it almost never goes where you think)
What to say when you want people to actually click “Add to Cart”
...
2025-07-3155 min
Limited SupplyS13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin GottliebHow do you turn a simple product into a seven-figure business without breaking the bank on ads? What makes a story-driven brand stand out in today’s crowded digital landscape?
Nik sits down with journalist and media personality Benjamin Gottlieb to explore storytelling, consumer psychology, and brand building. They talk about how founders can think like journalists, the importance of clarity in communication, and why marketing should always be personal, not for the masses.
Plus, how good does your hook actually have to be? It’s overlooked, but super crit...
2025-07-1633 min
Limited SupplyS13 E1: Listener Mailbag: DTC to Retail, Meta Ads, and Clothing BrandsNew season, new mailbag. Nik’s got your questions and answers.
We're kicking off the new season with a listener Q&A straight from the Limited Supply Slack community. Nik tackles your biggest questions on all things ecom, retail, and growth, like:
– How to successfully transition from DTC to retail
– The smartest ways to create content that actually drives in-store sales
– Where to find great marketing talent (Hint: it's not LinkedIn or Upwork)
– What to do when your Meta ads are getting clicks, but no conversions
– How...
2025-07-0930 min
Limited SupplyS12 E12: Listener Mailbag: Hiring Marketers, AI Takeover & Influencer StrategyYou’ve got questions. Nik’s got answers.
In this Listener Mailbag, Nik answers questions about hiring, AI tools, video ads, and more. How do you assess Marketers when you decide to bring someone onto your team? Why are Triple Whale and Motion The Next Big Things in DTC? What’s the deal with Shopify themes? Get ready for open source, creator-lead bots in ecom.
Plus, think you need video to run paid ads? Think again. Nik gives the blueprint for making static ads work, how to analyze ad funnel...
2025-06-2533 min
Limited SupplyS12 E11: The Most Underrated Way to Grow a Mission-Driven Brand (with Sam Springfield, Senior Director of Content at Bark)How do you build a powerful, parent-first brand in one of the most emotionally charged industries?
In this episode of Limited Supply, Nik goes behind the scenes with Sam Springfield, Senior Director of Content at Bark, the parental controls tech company helping families navigate the digital world.
Sam breaks down why Bark prioritizes educational storytelling over fear-based messaging, and how they produce high-performing social, blog, and video content—including launching their own podcast. How do you leverage these things for brand awareness? How do you get these avenues to conv...
2025-06-1837 min
Limited SupplyS12 E9: Story of a Subscription Empire (with Michael Broukhim, Co-CEO + Co-Founder of FabFitFun)Live from SubSummit 2025, FabFitFun co-founder and co-CEO Michael Broukhim joins Nik to unpack the wild journey from political web design to pioneering subscription commerce.
1 in 6 women have been FabFitFun subscribers at one point—a feat that Michael knows is all about connection, curating the right products, and helping other brands grow in the process. He explains subscription commerce has matured. How has FabFitFun differentiated itself?
The company is the “inverse of TJ Maxx” as Michael likes to say. TJ Maxx is more like a treasure hunt, while in the subscr...
2025-06-041h 02
Limited SupplyS12 E8: The Story Behind Sharma Brands + DTC Success (from Ecom North)How did Nik start Sharma Brands? Why did he pivot from tech to DTC? Does he actually know Pitbull personally?
If you missed Nik’s talk at Ecom North in Canada, have no fear, it’s here. He’s breaking down his backstory: from taking a gap year and never going to college to joining an agency in New York, Nik’s worked A LOT. It didn’t happen overnight.
Nik and his team build trust by problem solving and providing great client service. For example, he shares the Five Minute...
2025-05-2838 min
Limited SupplyS12 E7: Reviews, Rates, and ROI: Ecom Strategy BreakdownThere’s been a lot of things affecting ecom lately: tariffs, social media algorithms, AI, the list goes on. How do we navigate all of it?
Nik’s setting the scene and breaking down ecom’s best practices. Margins are already thin and advertising costs are going up. So, making creative and quality content is a way to stand out. Being on top of analytics, data, and operations are a way to manage everything to the best of your ability. Should you hire an agent? Do you need to rethink your tech stack?
2025-05-2139 min
Limited SupplyS12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)Real-time tracking might be fading, but media measurement is entering a new era.
Nik’s got Michael True, CEO of Prescient AI on this week’s episode to talk about how modern brands can confidently allocate budget, quantify impact, and optimize media spend using Media Mix Modeling (MMM). It’s about top of the funnel measurement. How do you use the data the right way? What’s a halo effect? What does Cardi B have to do with this?
From building predictive models for the music industry to managing $200M+ in mon...
2025-05-1440 min
Limited SupplyS12 E4: Landing Pages: Tips, Tricks, and IngredientsNik’s continuing his discussion of the most underutilized aspect in DTC marketing: landing pages.
Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. Then, it’s time to position what you’re selling. How do you avoid saying something generic? Should you test headlines on Meta Ads? Does my copy have to actually be good? All of thes...
2025-04-3044 min
Limited SupplyS12 E3: The REAL Growth Lever Most Brands OverlookWhat do most brands overlook? Nik lays out why landing pages are one of the most overlooked—and most powerful—levers in growth marketing. If you're pouring cash into media buying but not seeing conversions, it might not be your ads: it’s about what happens after the click.And, Nik breaks down the essential types of landing pages that move the needle, from hero product bundles and high-converting listicles to lead-gen pages, BYOB (build your own bundle) setups, and social proof-driven pages that build trust fast. What’s t...
2025-04-2331 min
Limited SupplyS12 E2: Getting Creative In a Hard Field (with Andrew Deitsch of BRĒZ)Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise? Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designers and 3D renders, Andrew is able to help the visuals of their products become the first thing anyone notices. Plus, how can you i...
2025-04-1633 min
Limited SupplyS12 E1: Entrepreneurship, Creative, Crowdfunding, and More (with Kevin O’Leary of Shark Tank)New season, new guests. This episode’s guest has worked with Mr. Beast, Selena Gomez, and more—and you’ve definitely seen him on your own TV. Nik’s got Kevin O’Leary of Shark Tank to give us the run down of entrepreneurship, creativity, and crowdfunding. He’s done everything from low-budget ads to working with multimillion dollar commercials. Why does creativity still matter, and how does bad creative affect the whole project? It matters more than we think. Is crowdfunding still relevant today? Plus, why are some celebrity bran...
2025-04-0931 min
Limited SupplyS11 E12: Unlocking Revenue and Scaling a Startup (with Liam Millward, CEO + Co-founder at Instant)What do Toys R Us and The Oodie have in common? They work with Instant, one of Australia’s fastest growing startups. Nik’s got their CEO + Co-founder, Liam, to tell us everything about unlocking revenue, scaling, and developing a product that’s growing so fast. How is Instant redefining email marketing and using AI to do it? What does e-com look like in the future when we use even more AI? It doesn’t seem to be going away anytime soon. Plus, let’s talk about retargeting strategies. A ton of bran...
2025-03-2740 min
Limited SupplyS11 E11: Listener Mailbag: AOV, Product Concepts, Marketing Talent, and MoreYou asked, Nik’s answering. First, what’s up with increasing AOV? It really all starts with messaging that turns into leads. Encouraging people to subscribe or encouraging them to buy products that are commonly purchased together are two ways to amp it up. How should bundling work? Should you A/B test?Plus, how should you test new product concepts before launching? Nik gives two examples: one that’s quick and easy (if you have the $$, of course), and another that requires more time to grow organically, but costs wa...
2025-03-1940 min
Limited SupplyS11 E10: Breaking Down the Marpipe Report: Catalog Ads + DPANik did a DPA report with everyone’s favorite ad software, Marpipe. And it’s time to share what he found. First, let’s start off with catalog ads: they’re actually carpool lanes, and you’re only running in the carpool lane if you’re paying for it or have others on board. How does this relate to catalog ad options? How do they run on their own?Plus, TikTok and Snapchat are working to improve their DPAs and catalog ads—which means things like this are probably going to become...
2025-03-1224 min
Limited SupplyS11 E9: The Truth About Offshore HiringNik’s putting his hiring manager hat on. Don’t believe everything you hear about offshore hiring—in his experience, it’s been pretty positive, and it can help YOU scale in ways you would have never thought possible. Finding offshore help requires a ton of flexibility and skill. In Nik’s experience, not only do his hires need to know Figma, Meta Ads, and other tools, but they also need to work unconventional hours like nights and weekends. There are also orgs like Oceans that can connect you to people overseas who are ready for the challenge. ...
2025-03-0529 min
Limited SupplyS11 E8: Why You NEED to Work with InfluencersNik’s advocating for YOU to work with influencers. It’s no secret that influencer marketing has so many pros, especially in this digital age. There are people who create great content—content that could include your brand and your products. There are influencers with an already existing loyal fanbase, where there’s a good chance they’ll be interested in your brand. Nik shares how he finds the influencers to work with: he starts with TikTok and YouTube. The key? Find smaller vloggers or someone similar. They’re storytellers, used to speaking to the camera, and are...
2025-02-2630 min
Limited SupplyS11 E7: Telemedicine and SubscriptionsNik’s answering YOUR questions and DMs—from going to live launch events to becoming a source of knowledge, there’s so much to discuss. First, Meta Ads’ new policies are affecting telemedicine and health advertising on their platforms, including hair loss solutions, SSRIs, and even certain male medications. How is this going to affect the older generation who lean into Facebook for information on what to buy? Brands seem to be getting around it by being just that: a brand. With name recognition, upper funnel attention may actually be a way to get around these policies. Plus...
2025-02-1929 min
Limited SupplyS11 E6: Content Modules, UX Tricks, and More: Website Walkthrough with NikPull out your laptops and get your listening ears on, Nik’s walking us through his favorite (and most interesting) websites. From examining copy to looking at ad coloring, and everything in between, Nik points out what you should—and maybe shouldn’t do—with your DTC brand’s website. Plus, how much does your Shopify checkout screen REALLY matter? It actually matters a TON. The simpler and cleaner it looks, the more reviews you can provide, the more people are more inclined to buy. Does your checkout look trustworthy? Does it have Shop Pay enabled?And, Nik...
2025-02-1245 min
Limited SupplyS11 E5: Scaling at the Bottom of the Funnel: Deep Dive Part IINik’s eight page newsletter adventure continues—and this time, we’re talking about bottom of the funnel strategies for not only decisionmaking, but purchasing. There’s a ton that goes into it, from ads to loyalty and everything in between.First, you need proper digital ad execution. What does this mean? Basically, you gotta cross your Ts and dot your Is when it comes to lists, testing, naming, etc. If you’re spending tens of thousands of dollars on ad spend on Meta and TikTok, it’s in your best interest to keep your ad structure neat and tid...
2025-02-0526 min
Limited SupplyS11 E4: Scaling a Brand: Deep DiveNik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between. Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) your product brings to their lives. What problem are you solving? How can they interact with the brand?Plus, our friend the marketing funnel always comes into play. Positioning has a role at e...
2025-01-2931 min
Limited SupplyS11 E3: Underrated DTC Tactics and StrategiesThere’s a TON of DTC tactics out there—and you might not be using them as much as you should. In this episode, Nik breaks down tactics and strategies you should absolutely use. From leveraging AI in creative generation to setting up a real time dashboard with all of your analytics, these tips are all about streamlining. Work smarter, not harder. Plus, should you really remove apps like Honey and Capital One Shopping? Turns out it’s not as much of a discount as they make it seem. Nik explains why using affiliate links instead...
2025-01-2228 min
Limited SupplyS11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods)When someone mentions data, what do you think of?Data is a goldmine—we can tell who our consumers are, what they want, what they’re gonna buy, etc. But, it can be daunting for marketers who don’t know how to properly manage it. So, Nik talks about streamlining, formatting, and reporting to help you get it right. Ever heard of guerrilla sampling? Wrapping a Cyber Truck, handing out samples in front of a Target, that’s guerrilla sampling. And it can actually work for many DTC brands, especially CPG products as Isaac mentions. Creativit...
2025-01-1636 min
Limited SupplyS11 E1: New Year, New Nik: Overrated, Underrated, and MoreIt’s a new year and a new Nik: shorter episodes, thinking about bringing on a new co-host, and going over what’s underrated and overrated. The real, honest, scary truth? Your top of the funnel efforts (like FB ad campaigns) may actually be a waste of money if they’re not converting the way you’d like them to. Plus, Nik recommends running a product incrementality test to see if programmatic display ads have any effects—and TBH, they might not. How should you change your landing pages and website to optimize? And, creator agencies are...
2025-01-1343 min
Limited SupplyS10 E7: Listener Mailbag: Adventures in Customer AcquisitionThe end of 2024 is here and Nik’s got a New Year’s Resolution: try more customer acquisition tactics. And, he’s answering YOUR questions. First, how do you optimize spending money on ads when your budget is tight? You really need to know where your audience is and examine the quality of your content. What’s working? What’s not? When people click on your ad, what’s the landing page look like? There’s a TON of moving pieces. Plus, Nik covers some basic acronyms for new marketers. What...
2024-12-1843 minLimited SupplyS10 E6: Listener Mailbag: EOY 2024 Wrap-UpNik’s answering YOUR questions as we wrap up 2024. What were some fails? What are we gonna see more of in 2025?First, does Nik have a recommended team structure for DTC teams? Truthfully, it depends—you should have enough for each person to have a main duty—but DTC teams tend to work best on the leaner side. Then, Nik talks about revenue from each channel and how that differs between consumables and other products. Is there a sweet spot, or does it all vary from brand to brand?
2024-12-1137 min
Limited SupplyS10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?BFCM broke RECORDS. No, really: shoppers spent over 10% more than last year—that’s $11 billion. And Nik’s here to break down why, from new avenues like App Lovin to consumer tastes (spoiler: beauty brands didn’t as well). The biggest commonality? Brands are prepared with optimal UX, email flows, and campaigns. Plus, find out what the supplement sector and the Lemmy Holiday Shop are doing to change how you think about holiday sales, longevity, and more. How can you leverage giveaways and affiliate marketing?Visit motionapp.com or watch a demo of...
2024-12-0443 minLimited SupplyS10 E4: Meet Kelly Dill from Imaginary Ventures - A Venture Fund that Has Backed Skims, Glossier, Kosas, & MoreThe most important part of entrepreneurship? Imagination. Nik sits down with Kelly Dill, an investor at Imaginary Ventures where imagination is the KEY to ideation. Kelly explains how new ideas become companies and companies then become their own organism. How should you approach new business ventures? How should you raise capital? Kelly explains it all.And, it’s all about confidence during investor meetings: you’ve done the hard part. Now it’s time to showcase your work and be proud of what you’re doing. Motion helps DTC brands ship more...
2024-11-2040 minLimited SupplyS10 E3: Branding, Black Friday, and Trader Joe’s Rice Cakes: Holiday GuideNik’s riding solo today and gearing us up for Black Friday and beyond. Nik’s breaking down the main four comparison charts sees and explains how comparing your product to its competitors—and even its price point—can teach you a lot about what could be done. How does it stack up? Is everything a fair comparison? Plus, have you ever had a Trader Joe’s rice cake? They’re sugar free, low calorie, they don’t sound appetizing. But, when you reframe the product in terms of benefits, that’s when customers really start to see its v...
2024-11-1346 minLimited SupplyS10 E2: Metrics, Motion, and More: Creative Analytics Rundown (with Reza Khadjavi, CEO of Motion)Do you consider yourself to be creative?Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help creatives manage their analytics. When you create for creatives, your marketing and product design HAVE to be top notch—otherwise, it’s pretty embarrassing to be for creatives without being creative. How do you get people to have a conversation around data when they’re more creatively inclined?Plus, using data to your advantage is the key to your performance. When are people stopping their scroll? Should you put your energy towards click and conv...
2024-11-0653 min
Limited SupplyS10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)So, what’s YOUR Black Friday strategy? The holiday season is right around the corner. For people in the DTC world, it’s time to gear up, get excited, and get it together. Nik talks to Hattie Gilpin, the Director of Operations at wellness brand Wellbel, about attracting consumer attention via email subject line, discounts, subscriptions, and more. Should you apply your discount code to every subscriber on your list? Does a ‘gift with purchase’ actually attract more sales? When should you order package inserts?Plus, Hattie talks about the importance of customer service—an...
2024-10-3051 minLimited SupplyS9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and MoreDid you know there’s a Slack channel with 5,000+ marketers…and Nik is answering their questions? Nik’s dipping his fingers into the mailbag and sharing the truth about brand ambassadors and influencer marketing. And despite what you’ve heard, UGC isn’t dead—but inauthentic and lazy UGC is. We all know influencers are important, but when’s the best time to contact them about your product? How do you create consistency without breaking the bank on a brand agency? Plus, it’s time to get creative. Nik shares tips on how...
2024-10-0943 minLimited SupplyS9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie)How do you discover something magical in the DTC space?For this week’s guest Ryan Babenzien, CEO of Jolie, he looked at everyday things: the shower. Wellness. Vanity. Your wallet. And then the filtered shower head took the world by storm. How do you create a successful product when there’s already a ton of stuff out there? Why is everyday customer behavior so important to a wellness brand? Ryan shares his framework, his history from other brands, and how gut and instinct play a role in your success. Plus, Nik and Ryan talk about...
2024-10-0255 minLimited SupplyS9 E10: Make It Pop: Brand Awareness, Launch, and BeyondIt’s not about you, it’s your brand awareness. In this solo episode, Nik breaks down brand awareness and how to do it right. There’s a difference between brand recognition, excitement, and affinity. But some of those go awry, it can really affect how people view your brand. How do you interact with creators on social media? How much content should everyone make about your brand? When people see your logo or brand, what comes to mind? Plus, Nik gives an example of how he tackles product launch—he’s excited about it, but there’s...
2024-09-2632 minLimited SupplyS9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)What even is incrementality? For our guest this week, Olivia Kory of Haus, incrementality is everything—it’s strategy, it’s how the world goes ‘round in DTC. We talk tools, conversions, and how Meta and Google can help set that up for you. How does the funnel play a role in incrementality? What’s geotesting and why does it matter? Does company size play a role? Plus, Nik talks about filling and flushing the toilet: everyone in DTC is prepping for the holiday season. Using data from last year, DTC brands can really set themselves u...
2024-09-1843 minLimited SupplyS9 E8: Top 40 Tactical Tips with NikAre hacks even real?According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile site first, or is desktop king? How do you leverage social proof for your brand? How can you make a discount pop without being too obnoxious?Plus, Nik talks about how your site should be ADA compliant because accessibility is important to reaching more people. Partnering that with a simplified checkout experience and easy-to-understand copy are steps in the right...
2024-09-1145 min
Limited SupplyS9 E7: What You Might Be Getting Wrong as a DTC FounderWhat are Nik’s messages like? If you answered, “Hey Nik, I’ve founded (insert company here). It should be doing this, but it’s not. What should I do?” you’d be correct. Starting a brand isn’t easy work—so that’s why Nik has a playbook ready. Should you do a pre launch test? What conversion events should matter to you? What even is a water report? There’s a ton of concerns that a lot of founders don’t ask about, but should. Plus, in this solo episode, Nik reveals that your content should make...
2024-09-0444 minLimited SupplyS9 E6: The Cheesecake Factory Menu of DTC with Cody PlofkerReady for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu? CMO of Jones Road Beauty and Nik’s X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they’re talking about incrementality, building creative teams, and more. What should you look for in building a team? What’s attribution and why is it click-based? Is Cody frugal or cheap? Then, Nik chats about how he uses TikTok and Reddit to understand new audiences. How can we reach new people? What do they care about compared to our current market?Plus...
2024-08-2829 minLimited SupplyThe State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same?Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission to make DPA ads even better. Find out Dan’s five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NOT use DPA? Does DPA matter more than UGC? Dan explains it all.Heard about DPA from others? Well…there’s a good chance you’ve heard a misc...
2024-08-2146 minLimited SupplyS9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and MoreWhat’s a season of Limited Supply without Nik to answer some of the Slack channel’s hottest DTC questions?Nik’s dipping his fingers into the mailbag and unleashing his biggest CRO tips and tricks yet. Find out the five questions your landing page must answer and learn the difference between adding a promise and a guarantee to your site. Should your checkout page have a slide-out cart, a separate cart page, or both? Nik settles the age-old question once and for all.Will this year mark the death of months-long holiday sales? Well… if you h...
2024-08-1445 minLimited SupplyS9 E3: Tactical Fourplay: How to Hit 100KReady for a masterclass in DTC tactics?Then step on up, cause Mr. Sharma’s got everything you need to reach the 100K mark. Nik’s breaking down his secret tactics to hit your revenue goals by taking a deep dive into four specific strategies that are sure to boost your biz.It’s all about the angles— and we’re not talking about that jawline in the mirror. Learn how you can position your website landing page to cook the competition. What are Nik’s top tips for building a landing page that’s sure to crush...
2024-08-0749 minLimited SupplyS9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President)Cookware doesn’t have to be boring.And this particular brand is making a huge splash. It’s the cookware company coveted by Michelin-starred chefs and Hollywood’s most elite, like Gordon Ramsay, Hailey Beiber, Halle Berry, Courtney Cox, Cameron Diaz… the list goes on and on. If you haven’t been on the brink of impulse buying a Hexclad pan at least once in your life, you haven’t really been living (or cooking).So sit back, inhale the Teflon fumes of your ratty little pan from Amazon, and listen up because Mr. Sharma’s chatting wit...
2024-07-3145 minLimited SupplyS9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair.Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC success isn’t a big bang, but a slow burn. Have too many DTC founders traded in instant gratification for patience and slow growth?She also chats about *that* Met Gala Doja Cat...
2024-07-241h 00Limited SupplyS8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More ReviewsYou ask the questions. We answer them.It’s been a while, but Nik and Moiz are pulling out the Sorting Hat to pull out some of your juiciest, most pressing DTC questions. The guys reflect on some of the biggest mistakes DTC brands make (and they’ve seen plenty) and discuss why repeatable sales processes aren’t a nice thought— they’re an absolute necessity. What’s the one legal mistake that could be your DTC’s ultimate downfall?And later the guys discuss where you should allocate your ad spend, how to acquire your first cus...
2024-07-1037 minLimited SupplyS8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil)Nik’s taken a breather for this ep, so you know what that means…Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask.This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system?Sharoon shares his insights into the complexities of running a software business and unravels the many challenges of ERP implementation. Why is it critical to integrate your ERP with other sales c...
2024-07-031h 03Limited SupplyS8 E10: Nik Grills OpenStore About Their Secrets to SuccessYou asked, we listened.That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem. Trent and Lukas explain what it’s like to represent over 100,000 different Shopify brands– and what your DTC needs to know about how they view the little guys.Together, they unpack their acquisition strategy, highlighting their adept use of generative AI for creative content and the tech they're buil...
2024-06-2748 minLimited SupplyS8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s WhyGoodbye, Shopify. See ya later, Etsy. Hasta la vista… Amazon???\Yeah, we said it. Temu has the power to compete with Amazon. Has the Chinese drop shipping company grown too powerful to defeat? Or can our old-school favorites find a way to slay the DTC giant? Nik and Moiz discuss the looming threat of Temu to several major e-commerce retailers. What strategies do they need to stay relevant?Plus, what would it take for Outdoor Voices to crawl out of the grave they dug themselves into? Hear us out— it’s definitely not impossible...The...
2024-06-2044 minLimited SupplyS8 E8: Our Top Secrets to Absolutely Smash Your Sales at TargetWelcome back, ya 88s.Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner?Speaking of brick-and-mortar stores, why aren’t places like Outdoor Voices or Alo focusing more on that post-purchase follow-up? If Moiz just threw down $500 on yoga pants, he wants to feel like the prettiest, pretty prin...
2024-06-1237 minLimited SupplyS8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work.Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel turn into the next big Faire?And later, Nik just can’t shake his bad streak with ambulance-chasing attorneys. He’s got a chip on his shoulder and is sharpening his pitchfork for...
2024-06-0642 minLimited SupplyS8 E6: Racist or Righteous? Unpacking the Hate Against Chinese CompaniesWe can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like? Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway?But let’s get down to brass tacks—because the guys are wondering whether or not the US government is trying to ban Shein for legitimate reasons or if they’re just plain racist agai...
2024-05-2933 minLimited SupplyS8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private LabelsWho can possibly resist the “add two more leggings to your cart—and get the third one free” offer?Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand leveraged cart deals, TikTok, and influencers to compete with the likes of Shein and Fashion Nova. Then the guys break down the rise of new DTC brands—what sets companies like Strawberry Milk Mob an...
2024-05-2244 minLimited SupplyS8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan CanoNik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano.In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC marketing belt? And if they are, what’s the #1 message you should be taking away from your analytics? Bryan also uncorks the secrets of scaling Nood from $0 to $60 million in less than two years. How did...
2024-05-0831 minLimited SupplyS7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing PageAs a CEO, failure is imminent. So just… Don’t make the same mistakes twice like Moiz, ok? It’s another Q&A episode, and Nik and Moiz are tearing into some of your best questions from their Slack channel. What are the five questions all landing pages must have? What’s the best way to manage your Facebook ads? And what the heck do CEOs actually do all day anyways? Moiz gets personal and reveals the one mistake he made TWICE. Why is it the sexiest business ideas that are always the ones most do...
2024-03-2046 minLimited SupplyS7 E10: This Simple Hack Produces a 78% Better ROASListen up kiddies, and let Nick and Moiz tell you the story of ages past. Back in their day, before you had to worry about finding a MAX-9 brochure sitting in the plane seat in front of you, you used to look forward to busting open the germ-covered pages of the Skymall catalog on plane flights. Where else could you order a ton of crap you never knew you needed?But Skymall, and the catalog disappeared. Now, Facebook catalog ads are determined to fill the void of flipping pages upon pages of products. Nik and Mo...
2024-03-0652 minLimited SupplyS7 E9: Crush Your CRO with These 20 Elite TipsStruggling to convert customers? Then this is the episode you’ve been waiting for. Nik and Moiz open up their game-winning playbook to reveal their top 20 secrets for optimizing your conversion rates. Learn how to improve your website’s performance through their time-tested tactics that skyrocketed Native Deodorant and Sharma Brands to the top of the DTC game. Elevate and optimize your e-commerce site through the power of social proof, high-functioning UX design, a smooth checkout process, and the authority of great copy, as Mr. Sharma himself dispenses 20 of his elite entrepreneurial tricks.Pl...
2024-02-2855 minLimited SupplyS7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website AuditJust when you thought we were done talking about Shopify…This week, the guys discuss the latest price hikes by the e-commerce platform and what the three-year contract means for your DTC. Is it fair—and are all retailers getting the same price increase? And what’s up with Shopify acting like the ultimate “pick me” girl when they’re the largest e-commerce platform around?Then, Nik and Moiz take on Faire, the wholesale channel selling boutique items at wholesale prices. Is it a good thing or bad thing that it threatens to reveal just how much you...
2024-02-2148 minLimited SupplyS7 E6: The Inside Scoop on DTC Growth Plans in 2024When should your DTC brand take the leap of faith into the world of mixed media? What does an effective growth plan look like in 2024? Nik & Moiz set out to answer the big questions.We're taking a deep dive into the role of TV, podcasts, and explore the key pieces you need to know to effectively utilize a mixed media strategy. From the challenges of learning how to measure TV ad success to harnessing the power of UGC to cut ad costs, to creating vanity landing pages and more, the guys get down to the brass tacks...
2024-02-0743 minLimited SupplyS7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle BrandYou’ve got questions. They’ve got answers. Nik and Moiz are dipping into the Slack channel again to answer your biggest DTC questions. And they’re not holding anything back this go-round.Which SaaS platforms are, *pardon our French*, complete sh@#, and which ones are worth your time? The guys break down exactly what you should be looking for when considering a software service and which red flags should leave you running like the plague. Nik and Moiz aren't afraid to name names, so yeah… Our lawyers are gonna love this one.Retur...
2024-01-031h 06Limited SupplyS6 E3: The Best Hacks to Build Brand AwarenessWe can’t all have Emily Ratajkowski repping our DTC brand (trust us—we’ve tried). So how do we get that same EmRata leverage if we don’t all have the celebrity pull to build brand awareness? Nik and Moiz break down various strategies for your DTC brand, including utilizing email swaps, considering third-party retailers, and refining your e-mail flows. Should you even bother with showrooms like Showfields or are they a legit scam? And later, they guys tackle the latest news in Google's pricing transparency initiative. It may be great news for consumers, but what d...
2023-11-2258 minLimited SupplyS6 E1: The 8 Key Elements to Building a Winning DTC Team (Live from Marketingland)Do you have the right formula for creating an elite-level e-commerce team? Mr. Sharma certainly thinks he does—and he’s spilling his top secrets to building a winning DTC team in this special live episode from Marketingland 2023. The guys also dive into the latest stats from October’s Amazon Prime Day, pontificating on when other brands will start to create e-commerce shopping days of their own. *Fingers crossed* we can expect Chewy’s “April Drool’s Day” or Walgreens’ “Drug Deal a Day” to drop any day now.Plus, what’s up with the recent string o...
2023-11-0842 minLimited SupplyS5 E7: Newsbreak: How to Get Blacklisted From Amazon, Death to Clean Eating, and the Bedding Business Beating AmazonHow did one of Amazon’s best-selling nutrition companies just get blacklisted from the site? Nik and Moiz discuss the real reason Bloom Nutrition just got the boot—and turns out, it’s not *quite* as bad as you think… which honestly might make this story crazier.Then, meet the #1 bestselling brand on Amazon you’ve probably never heard of. Why’s this bedding giant making Moiz have an existential crisis? And how can business owners live with the fear that they're not doing enough? Later, Nik and Moiz discuss what the buyout of Hostess to S...
2023-09-2057 minLimited SupplyS5 E4: Listener Mailbag: Nik and Moiz Answer Your Top DTC QuestionsYou have DTC questions, they have answers.Nik and Moiz are fielding all of your top listener questions from their Slack chat. Tune in to find out answers to all of your burning DTC questions. Do you need to worry about AI’s impact yet? What should your first hire be? What percentage of revenue should you target from upsells and cross-sells? And why is Moiz all in on Pinterest ads? Because seriously…. he might be the only person left on Pinterest at this point. Plus, what are the three tools you absolutely must h...
2023-08-3041 minLimited SupplyS4 E12: True Classic’s CEO on Company Culture, Creativity, and Going ViralYou know that little feeling in the back of your throat that makes you feel emotions towards someone else? Yeah— it’s called empathy, and True Classic’s CEO, Ryan Bartlett, is here to explain why it's the one thing that will distinguish your D2C brand from the rest of the crowd. Nik and Moiz talk to Ryan about the importance of empathy in company culture, how he fosters that mindset daily within the walls of True Classic Tees, and why hiring emotionally intelligent people is critical to negating workplace toxicity. Ryan also unve...
2023-07-051h 17
Driving PerformanceEpisode 1: SERHANT. & Sharma BrandsWelcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Ryan Serhant and Nik Sharma. Ryan is CEO, and founder of SERHANT., a vertically-integrated mega brokerage comprising an in-house film studio, education arm, marketing division, and technology platform. He's also a bestselling author and producer, and star of Bravo's Million Dollar Listing New York and Sell It Like Serhant. Nik is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the ac...
2023-06-1953 minLimited SupplyS4 E6: Trump Has a Point/Fast Fashion/When to Use InfluencersWho’s got Nik ready to commit murder today? And what’s Trump got to do with it?First, the boys start off playing another round of “Guess This Business” with a publicly traded company out of Dallas that’s valued at over $130 million before Nik delves into what exactly is making his blood boil this week (hint: it’s someone who’s great at bloodsucking). Then, the guys discuss the fast fashion industry and whether or not sustainable fashion actually exists. Plus, stay tuned to hear Nik’s advice on the importance of providing socia...
2023-05-2444 minLimited SupplyS3 E5: How Adgile Is Using Free App Data For Retargeting / Where To Buy An Audience / Why You Need To Pick A Channel And Go All InDependency on one channel is a DTC company’s greatest strength…and greatest weakness.Find out how Nik and Moiz are thinking about organic growth and buying in audiences.Fresh from The Whalies, Nik and Moiz dive into conversation about growing DTC businesses from five to six figures, how Agile is leveraging in-App data to retarget customers, and how to set up a responsive feedback loop for customers.Plus, you’ll hear a super practical customer retention tip from Nik, that you’ll be able to put into practice right away.This epi...
2023-02-1550 minLimited SupplyS3 E4: LIVE From The Whalies - Serta Goes Bankrupt, Nik’s Long Wknd Mistakes, Plus A Q&A SessionNik and Moiz come to you live from The Whalies.This is Triple Whale’s two-day part hangout, part award show held in Austin, Texas, where Limited Supply scooped the Best Podcast award.But Nik and Moiz have more on their minds than awards as they dig into why Serta’s debt sunk them and how it could have been avoided, what Nik would have done differently with Long Wknd, and answering some of the big DTC questions from the audience.This episode was brought to you by Tapcart: Mobile Apps for Shopify.
2023-02-0856 minLimited SupplyS3 E3: The $1B Bootstrapped Business / A $250k Loophole / Where Your Credit Card Fees GoHow did an eCommerce website design business go from bootstrapped to success story?Nik and Moiz are fans of Envato - find out why.In this week’s episode Nik and Moiz talk wrestling with one of their heroes, a loophole that could matchfund your startup up to $250k, and where exactly all your credit card fees go to.Join them as they prepare for The Whalies in Austin and get into Nik’s new recruitment strategy.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If y...
2023-02-0147 minLimited SupplyS3 E2: REVEALED: The Infomercial King / The Amazon Flip Side HustleWhen is DTC marketing too good to be true, when someone’s massaging the figures. This is the no-holds barred eCommerce conversation you can’t afford to miss.Nik and Moiz aren’t holding back. They get into the direct mail service with some seriously unlikely figures, Nik uncovers the infomercial king, while watching tennis, and they discuss the benefits of a just-in-time inventory model.This episode was brought to you by Tapcart: Mobile Apps for Shopify.If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get...
2023-01-2530 min
Limited SupplyS2 E12: Nik Answers Product Questions / Why You Don’t Need to Reinvent The Wheel / Why Grove Is Getting CrushedWant to launch but unclear on your product choice? Nik and Moiz have some sound advice.The pair get into why you need to spend more time thinking, try and figure out what’s going wrong at Grove, and what you need to ask yourself before you buy a business.Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.comCheck out the Ni...
2022-12-2851 min
Limited SupplyS2 E10: Why Everyone's Using Open AI / How Not To Do Diligence / Nik’s Pitching TacticsWhy every DTC brand across the globe will use open AI, plus what Theramos taught us about diligence (and how not to do it).Join Nik and Moiz as they get into what to look for in an investor pitch deck, why you should never ignore the obvious, and the surprising benefits of open AI.Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com
2022-12-1448 min
Limited SupplyS2 E7: Getting a Stripe Discount / How to Hire An Agency The Right Way / Membership ModelsThe question Moiz gets asked all the time? When. When to hire? When to scale? When to get an agency on board? He’s got all these answers and more.Join Nik and Moiz as they get into conversation about when to get a Stripe discount, how to get the right agency, the right way, and Harry’s membership subscription model.Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Trip...
2022-11-2351 min
Limited SupplyS2 E1: Contest Winners Announced / The Kardashians Get Into Vitamins / Facebook Stock DropNik and Moiz are back. Welcome to the season 2 premiere. Another no-holds-barred look at DTC with spicy takes and absolutely zero PR BS.The pair get into Instagram VS Tik Tok for user experience, interest rates, and fresh new health brand Lemme, from Kourtney Kardashian.They also announce the competition winners from last season, who will get a personal Zoom call with Nik and Moiz.Growing your business is hard, but Triple Whale is all about scaling your shopify store to the moon and doing it profitably. Use promo code supply15 to get 15...
2022-10-1254 min
Limited SupplyS1 E12: Season Finale: Figma Acquisition / How Harley Finkelstein Changed Nik And Moiz’s Minds / Why There’s Never Been a Better Time to Bootstrap a BusinessIn this season finale, Nik and Moiz serve up some spicy takes on why Figma isn’t the democratic design tool it claims to be and so much more.Join the pair as they get into Adobe’s acquisition of Figma, why Shopify’s Harley Finkelstein made them question everything they knew, and why today is the ideal time to quit your day job and start an ecommerce business.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can...
2022-10-1145 min
Limited SupplyS1 E11: Shopify Part 2: Harley Finkelstein Talks Shopify Fulfillment, Audience, and Entrepreneurship,In part 2 of Nik and Moiz’ interview with Harley, President of Shopify, the trio get into the weeds of Shopify’s business model.Harley talks about fulfillment, omnichannels, and how entrepreneurship gives everyone the chance to improve their lives.Nik and Moiz also interrogate Harley with a quick fire round of questions.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high con...
2022-10-0539 min
Limited SupplyS1 E11: Shopify Part 1: Harley Finkelstein Answers Your Shopify QuestionsWelcome to the first of a very special 2-part interview with Harley Finkelstein, President of Shopify and the only guest to match Nik and Moiz’s deep DTC knowledge.Nik, Moiz and Harley get into how Harley started his first business to support his mom and sisters and why practicing law is the antithesis of entrepreneurship. The pair also ask the tough questions raised by Limited Supply listeners on Shopify’s functionality.Plus you’ll hear why strong partnerships are still a huge priority, how democratizing the entrepreneurial journey was just the start, and where Shopif...
2022-09-281h 07
Limited SupplyS1 E10: Why Every Brand Should Create FOMO Through Killer ContentIn this bonus episode, Nik shares his Ecom World keynote speech with a DTC crowd hungry for his highly tactical marketing takes.Nik shares his high signal tactics for growth, discusses why every brand needs a collab strategy like Pitbull, and why so many startups spend like a 10 when they’re only a 1.You’ll also hear real life examples from brands Nik has worked with or been impressed by, why scaling a brand has never been easier, and how to leverage content to create FOMO.And if you’re looking to create an app...
2022-09-2125 min
Limited SupplyS1 E9: Why The Republicans Became Facebook's Worst Customers / Influencers Destroying Traditional DTC / How to Market a Free iPhoneFrom spending millions of dollars to none, why did the Republicans withdraw their Facebook spend? This and more on today’s episode.Dive into it with Nik and Moiz as they talk all things DTC. You’ll hear their takes on Facebook ads, why SMS is a huge, but tricky, opportunity, and the inherent racism in shopping.You’ll also hear the pair discuss Netflix’s ad model and if Apple is considering a similar strategy.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and d...
2022-09-1455 min
Limited SupplyS1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyone’s Confused About Benchmark Metrics / Why It’s Time To Get Your P&L House In OrderWhat happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go.Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you ca...
2022-09-0749 min
Limited SupplyS1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We LoveWhy is procurement like your Indian mom? Nik and Moiz dive into this, and all the DTC topics that matter, in this latest episode.How do you scale from an idea to an investment-ready business? Nik and Moiz answer one of their most frequently asked questions, offer four listeners the chance to have a 1:1, and get into why Moiz likes brands who build in public.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up ru...
2022-08-3144 min
Limited SupplyS1 E6: Apple and the Future of Ads / Infomercials and Soap Operas / Building Businesses in Highly Regulated MarketsWhat will the future of Advertising look like? Join Nik and Moiz, as they go through the timeline of Advertising to unravel how it all started and where it is heading, plus some exclusive insights on how a multinational company has changed the culture of television through Ads forever.Tune in and get straight into it. All the action items you need without the fluff marketers and gurus often carry with it, this is the unfiltered DTC marketing conversation you want to be a part of. Nik and Moiz warm up talking about Apple’s vision for Ad...
2022-08-2433 min
Limited SupplyS1 E5: Navigating Bankruptcy, Why Startups are Stupidly Overvalued, and the Klayviyo/Shopify BreakdownWhat happens when your company’s race car runs out of gas before it hits the finish line? In this episode, Nik and Moiz lift the veil on what happens when a business goes bankrupt, as well as their advice on managing debt and payment terms. Join Nik and Moiz as they dig right into their takes on DTC bankruptcies and hacks to manage company debt. On the flipside of that coin, the pair dives into overvalued startups, as well as the latest news on Klayvio and Shopify.And if you’re looking to create an ap...
2022-08-1729 min
Limited SupplyS1 E4: How to Raise Cash In a Tough Climate / Outside The Box Marketing / Facebook And Shopify ReportsHow do you raise cash for your brand when you’re facing headwinds? In this epic episode Nik and Moiz provide the solution, plus some non-direct response marketing tactics.Join the pair as they get straight into it. All action, no fluff, this is the unfiltered DTC marketing conversation you want to be a part of. They kick off talking cashflow, before opening the books on Facebook and Spotify’s latest performance reports, and digging into IPOs.And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and dr...
2022-08-1055 min
Limited SupplyS1 E3: How to Choose The Right eCommerce Credit Card / Sales Tax Black Hole / The Truth About PrimeHow do you choose the right credit card for your business? Nik and Moiz have strong opinions on this and more in this no fluff, no PR deep dive into DTC.Nik and Moiz get straight into comparing the best deals on the market when it comes to eCommerce credit cards. You’ll also hear the truth around sales tax and the need for reform, and buying with Prime.You’ll also hear why the pair believe you should negotiate at every step, and why TikTok is eating Snap for lunch.And if you’...
2022-08-031h 08
Limited SupplyS1 E2: Why Nik Sharma Bought Long Wknd / How to Optimize For Prime Day / Tales From Grow ConferenceHow do you choose a DTC brand to buy? Ask Nik Sharma, he rejected 3 before landing on Long Wknd. Nik and Moiz kick off with the NYC Grow Conference. From hosting the most successful after-party, to guests who totally bombed on panel discussions. The pair get into why PR filtered-conversations are the worst, and why aircon should be top of the organizer’s list.You’ll also hear the story of how Nik acquired Long Wknd, which brands did well over Prime Day, and how to get your DTC company ready for next year’s event.
2022-07-271h 02
Limited SupplyS1 E2: Why Nik Sharma Bought Long Wknd / How to Optimize For Prime Day / Tales From Grow ConferenceHow do you choose a DTC brand to buy? Ask Nik Sharma, he rejected 3 before landing on Long Wknd. Nik and Moiz kick off with the NYC Grow Conference. From hosting the most successful after-party, to guests who totally bombed on panel discussions. The pair get into why PR filtered-conversations are the worst, and why aircon should be top of the organizer’s list.You’ll also hear the story of how Nik acquired Long Wknd, which brands did well over Prime Day, and how to get your DTC company ready for next year’s event.
2022-07-271h 02
Limited SupplyS1 E1: Nik Sharma and Moiz Ali: Why Native Rejected Investors / The Power of Scrappy Branding / Why Kim Kardashian is Your Ideal Buyer Persona.From bootstrapping a startup to selling an eight-figure business. Come and join the no BS, no PR conversation.Join Nik Sharma and Moiz Ali for the first episode of their new podcast. They quickly get into the weeds of DTC marketing. From Facebook ads, tapping into your Gen Z audience, and the big landing page wins.These DTC pros introduce their business models, how they scaled their brands, and sold one for $10,000,000, and why Kim Kardashian is the buyer persona you need.The only DTC podcast that cuts through the OR fluff and ge...
2022-07-2059 min
Mallama Presents Take Care PodcastEP. 3 - Nik Sharma - "The DTC GUY" - How To 10x Your DTC Brand & What He Learned from Gary VeeNik Sharma - "The DTC GUY" - How To 10x Your DTC Brand & What He Learned from Gary Vee | Brought to you by Mallama
Widely known as “The DTC Guy” on the internet, a Forbes 30 Under 30 member, AdWeek’s Young & Influential and resource brands and investors turn to for growth, Nik is a 23-year old DTC investor, advisor, and operator who has both assisted and led revenue growth at multiple organizations, including hint water and VaynerMedia. Nik worked on social media campaigns for A-list celebrities including Pitbull, Priyanka Chopra, MAGIC. Today, Nik words alongs...
2020-04-2224 min