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Nikhil Kumar

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MI PodcastMI PodcastMI Podcast Ep 71 - New Business Growth & Content Marketing Strategies feat. Divya Dixit (Ex ZEE5, Alt Balaji, Star TV, SET)Episode 71 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction23:26 - What are the most common blind spots that businesses face when planning for growth?28:48 - When you're brought in to advise a company, what are the first few things you typically look at to assess its growth potential?34:15 - With rapid shifts in market dynamics and customer behavior, how can businesses design strategies that are both ambitious and agile?45:10 - How do you differentiate between good growth and bad growth?2025-06-161h 34MI PodcastMI PodcastMI Podcast Ep 70 - Marketing Psychology Trends 2025 feat. Komal Jain (Psychology Trainee)Episode 70 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction01:38 - Komal's Background06:15 - Intrinsic qualities required to succeed as a psychologist08:28 - The use of psychology in different fields12:32 - Understanding consumer behavior in media consumption via psychology21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs29:48 - Opportunities for phycologists in the market37:47 - How has consumer psychology evolved in recent years and what major psychological shifts...2025-05-112h 00MI PodcastMI PodcastMI Podcast Ep 69 - Content Security for Content Creators feat. Vineet Kumar (Bytescare)Episode 69 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction31:52 - What inspired you to start Bytescare and how did you identify the gap in cybersecurity specifically for content creators?52:36 -Can you explain how AI, automation and your proprietary data collection techniques work together to detect piracy effectively?01:08:42 - What are some real-world examples where Bytescare has helped content creators regain control over their work and revenue streams?01:11:15 - How has the...2025-04-201h 47MI PodcastMI PodcastMI Podcast Ep 67 - Tips & Tricks to Successful Content Creation for the Digital World feat. Mudrika Kavadia (Writer)Episode 67 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction24:48 - How important is storytelling in professional content and how can creators make their stories relatable on LinkedIn?35:02 - How do you balance trend-driven content with evergreen posts to ensure long-term engagement?39:03 - What are some actionable tips for increasing visibility and growing an audience organically on LinkedIn?42:36 - Can you share your approach to crafting content that truly resonates, whether it's a LinkedIn post, a blog or a short video?2025-03-251h 27MI PodcastMI PodcastMI Podcast Ep 68 - How content security solutions are revolutionizing Anti-Piracy for Content Creators feat. Vineet Kumar (Founder - Bytescare)Vineet Kumar - https://www.linkedin.com/in/vineetv2821993/2025-02-251h 48MI PodcastMI PodcastMI Podcast Ep 66 - Digital Public Relations feat. Bhawna Kapoor (PR Consultant)Episode 66 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Introduction 16:02 - How has the rise of digital media transformed the traditional role of PR in brand management? 27:06 - What are the key strategies for managing a brand’s reputation in the era of real-time news and social media? 34:58 - With influencers becoming key voices, how do you balance influencer relationships with traditional media in a modern PR strategy? 39:18 - How can brands leverage data analytics to drive mo...2024-11-041h 21MI PodcastMI PodcastMI Podcast Ep 65 - The Art of Media Planning feat. Milan Modi (Business Director - Digital Marketing, Madison World)Episode 65 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Milan Modi (https://www.linkedin.com/in/milan-modi-08532a60/) Timestamps: 00:00 - Introduction 11:48 - Can you share a bit about your journey into the world of media planning and what sparked your interest in this field? 16:08 - How has media planning evolved since you first started in the industry? 30:12 - What are the core principles of effective media planning that you follow? 44:26 - How do you approach media planning for diverse brands? 54:10 - What...2024-10-181h 31MI PodcastMI PodcastMI Podcast Ep 64 - Branding Building 2024 feat. Vinita Khadka (Marketer & Fiction Author)Episode 64 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Vinita Khadka's Socials: LinkedIn - https://www.linkedin.com/in/vinita-khadka-987a6a1b2/ Instagram - https://www.instagram.com/lastminute_quotes/ Vinita's Book (Inanimate Monologues: 12 voices, 12 lives!) - https://amzn.in/d/8mNfxQQ Timestamps: 0:00 - Introduction 20:14 - How has the concept of branding evolved in the digital age and what trends do you see shaping its future? 25:48 - What role does storytelling play in building a strong brand identity...2024-08-251h 31MI PodcastMI PodcastMI Podcast Ep 63 - Growth Guide for Business Founders feat. Zaunty Gupta (Business Coach)Episode 63 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Zaunty Gupta's Socials: LinkedIn - https://www.linkedin.com/in/businesscoachzaunty/ Instagram - https://www.instagram.com/zaunty_gupta/ Timestamps: 0:00 - Introduction 2:07 - Zaunty's background and what inspired him to become a coach for business founders? 05:42 - Zaunty's television career 12:34 - Zaunty's entrepreneurial journey 28:24 - What unique challenges do business founders face that inspired you to focus on this niche? 34:46 - Why is creating clarity of goals so crucial for business founders? 38:24 - HR practices for small enterprises 44:14 - Can you share a success story where your coaching...2024-08-251h 08MI PodcastMI PodcastMI Podcast Ep 62 - Content Marketing for Beauty Industry feat. Khanak Mehta (Tata CLiQ)Episode 62 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 0:00 - Introduction 01:26 - Khanak’s background and journey 06:32 - Pro tips to crack marketing interviews 21:21 - Evolution of influencer marketing in the beauty industry 34:06 - Picking the right influencer for your brand 46:23 - Power of UGC in marketing strategies 52:43 - Acing short-form video content creation 58:34 - Working with experts as influencers 01:00:29 - Role of storytelling in creating memorable content 01:04:41...2024-06-141h 27MI PodcastMI PodcastMI Podcast Ep 61 - LinkedIn Optimization feat. Harshanki Thakker (LinkedIn Specialist)Episode 61 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Harshanki Thakker (https://www.linkedin.com/in/harshanki/) Timestamps: 00:00 - Introduction 11:56 - What are the key benefits of using LinkedIn for lead generation compared to other social media platforms for your business? 20:00 - How can businesses optimize their LinkedIn profiles to attract and engage with their target audience effectively? 51:53 - What are some effective strategies for identifying and connecting with potential leads on LinkedIn? 01:01:29 - What role does networking and relationship-building play in successful lead generation on LinkedIn? 01:12:08 - What are some best practices for engaging with leads...2024-06-021h 34MI PodcastMI PodcastMI Podcast Ep 60 - Ecommerce Operations & Marketing feat. Saniya Jain (Q-Commerce Specialist)Episode 60 - MI Podcast   Nikhil Kumar (https://linktr.ee/nikhilkumar.official)   Saniya Jain (https://www.linkedin.com/in/saniya-jain2001/)   00:00 - Introduction 15:00 - What are the major operational challenges e-commerce businesses face & what strategies can they employ to overcome them? 21:16 - How can e-commerce businesses effectively manage inventory across multiple channels and warehouses to ensure seamless operations? 24:58 -  How should you leverage organic & paid content as an e-commerce brand? 35:11 -  Influencers for e-commerce - How you leverage them to grow your...2024-06-021h 29MI PodcastMI PodcastMI Podcast Ep 60 - Ecommerce Operations & Marketing feat. Saniya Jain (Q-Commerce Specialist)Episode 60 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Saniya Jain (https://www.linkedin.com/in/saniya-jain2001/) Timestamps: 00:00 - Introduction 15:00 - What are the major operational challenges e-commerce businesses face & what strategies can they employ to overcome them? 21:16 - How can e-commerce businesses effectively manage inventory across multiple channels and warehouses to ensure seamless operations? 24:58 - How should you leverage organic & paid content as an e-commerce brand? 35:11 - Influencers for e-commerce - How you leverage them to grow your channels 39:42 - How...2024-05-281h 29MI PodcastMI PodcastMI Podcast Ep 59 - Offline Marketing feat. Pranjali Dave (Brand Consultant)Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Pranjali Dave (https://www.linkedin.com/in/pranjali-dave-building-business-at-cupshup/) Timestamps - 00:00 - Introduction 26:28 - What is offline marketing & how does it differ from online marketing? 31:50 - Why should businesses still invest in offline marketing strategies in the digital age? 41:36 - In today's day & age, how effective are traditional print advertisements in newspapers & magazines? 48:52 - When does broadcast advertising including TV & radio commercials, make sense for businesses? 58:30 - How does OOH advertising contribute to a brand's visibility? 01:04:08 - Why are on ground events & sponsorships important components of offline marketing? 01:13:34...2024-04-211h 38MI PodcastMI PodcastMI Podcast Ep 58 - Unlocking Content Insights feat. Nandini Agrawal (Social Media @ Lenskart)Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Nandini Agrawal (https://www.linkedin.com/in/nandini-agrawal-5381161a4/) Timestamps: 00:00 - Introduction 05:44 - What is the importance of authenticity in influencer content and its resonance with audiences? 11:32 - Analysis of successful influencer-brand partnerships 17:34 - Examining effective content formats and strategies employed by content creators to captivate their followers 20:42 - Exploring how content creators cultivate communities around their personal brand 28:32 - Showcasing real-world examples of some awesome content creators & some of their content that we can learn from2024-04-211h 15MI PodcastMI PodcastMI Podcast Ep 57 - Content Marketing Trends 2024 feat. Tara Kapur (Duolingo) Ex NetflixEpisode 55 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps: 00:00 - Precap 01:30 - Introduction 03:20 - About Tara's professional journey 08:06 - Tara's career transition from journalism to marketing 11:28 - Advice to marketing & advertising content presenters 14:24 - The increasing importance of high quality original content for marketing 17:24 - Designing a social media strategy as a content marketer 20:32 - Tara's stint at Neflix 26:20 - "Money Heist" marketing campaign 28:10 - "Stranger Things" marketing campaign 29:20 - How has the entertainment industry undergone massive changes in the digital era 32:12 - How should artists work in the AI age 34:30 - The rise of the...2024-03-011h 01MI PodcastMI PodcastMI Podcast Episode 56 - Organic Social Media feat. Sukanya ChatterjeeEpisode 56 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps:00:00 - Introduction 03:38 - How do you differentiate your company in the crowded & highly competitive digital marketing industry? 12:46 - Sukanya's journey from HR to marketing 20:15 - What is the significance of organic social media in today's digital landscape? 26:55 - Approach towards marketing via expos 28:38 - The actual customer oriented approach in marketing 30:08 - Actual influence of an influencer 38:50 - Actual deliverables for an influencer 40:08 - Reach vs...2024-02-071h 16MI PodcastMI PodcastMI Podcast Episode 55 - Content Marketing for Startups feat. Pallavi Tyagi (Founder @ 26 Tech Services)Episode 55 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Timestamps - 00:00 - Introduction 12:58 - Can you briefly explain what content marketing is and why it's crucial for startups? 17:24 - How has the landscape of content marketing evolved in recent years, especially for startups? 20:12 - What is a content funnel, and how does it play a role in the success of a startup's marketing strategy? 32:26 - What are the key elements of creating engaging and valuable content for startups? 2024-02-051h 30MI PodcastMI PodcastMI Podcast Episode 54 - Moment & Meme Marketing feat. Rashika Dass (Founder @ The Urban Chief)Episode 54 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 18:44 - What is moment marketing & what is its relevance? 25:39 - What is meme marketing & what is its relevance? 36:58 - How do brands strike the right balance between being timely and ensuring their content remains relevant to their audience? 46:54 - How can brands encourage user-generated memes and content during specific moments & how does this contribute to the overall strategy? 50:26 - What output should brands be looking at to measure the impact of their moment and meme marketing efforts? 01:01:28 - How can moment and meme marketing...2023-12-291h 25MI PodcastMI PodcastMI Podcast Episode 53 - Content Marketing Strategy for LinkedIn feat. Kanishka Gopal (LinkedIn Expert)Episode 53 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04:55 - How did you get into LinkedIn content marketing (Kanishka)? 08:10 - How would you describe the unique advantages of using LinkedIn for content marketing compared to other social media platforms? 15:28 - What trends have you noticed in the way professionals engage with content on LinkedIn? 22:20 - What elements make for a successful LinkedIn content marketing strategy? 19:30 - How can...2023-12-281h 11MI PodcastMI PodcastMI Podcast Episode 52 - Event Design in Community Marketing feat. Ritika Jajodia (Radio City India)Episode 52 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 01:53 - Ritika's Background 10:10 - How do you approach promoting a community marketing event to ensure maximum visibility and participation? 19:30 - How can event organizers encourage attendees to refer others to the event? 22:00 - What elements contribute to creating a positive and engaging event experience for attendees? 28:30 - How do you measure and gauge the level of engagement during a community marketing event? 35:42 - To what extent should event design be personalized to cater to the diverse preferences and interests of the community? 38:48 - Are...2023-12-251h 14MI PodcastMI PodcastMI Podcast Episode 51 - Brand Collaborations for Influencers feat. Sweta Singh (Influencer Manager)Episode 51 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 01:50 - Sweta's Background 04:25 - What attracted you (Sweta) to influencer marketing? 06:03 - What actual abilities & skills are required in influencer marketing? 09:02 - How to set expectations with clients in influencer marketing? 11:56 - How do you design influencer marketing campaigns? 21:35 - How do influencer marketing agencies shortlist influencers for campaigns? 37:43 - How should influencer marketers manage...2023-12-111h 11MI PodcastMI PodcastMI Podcast Episode 50 - Trends in the Luxury Lifestyle & Fashion Industry feat. Riddhi Punjani & Rahim Lakhani (Co-Founders @ 1 2 101)Episode 50 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 10:50 - Overview of the current landscape of the luxury lifestyle and fashion industry 19:42 - What emerging technologies are being embraced to enhance the luxury shopping experience? 32:50 - How has consumer behavior evolved in the luxury market, especially with the rise of online shopping? 47:28 - What role does social media play in shaping consumer preferences for luxury brands? 54:02 - Do you see a shift in consumer priorities towards more sustainable and ethically produced luxury goods? 01:04:23 - What is the impact of influencer marketing in the...2023-11-071h 24MI PodcastMI PodcastMI Podcast Episode 49 - Podcasting for Personal Branding feat. Hamza Chitalwalla (Podcast Coach)Episode 49 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 07:50 - How can podcasting be an effective tool for individuals looking to build and grow their personal brand? 15:02 - How do you define a strong personal brand, and how can podcasters align their content with their brand identity? 22:18 - What steps should individuals take when planning to start a podcast as a means of personal branding? 30:08 - How can someone identify their target audience and tailor their podcast content to resonate with them? 34:16 - What tips can you offer to help podcasters maintain a...2023-10-041h 04MI PodcastMI PodcastMI Podcast Episode 48 - Mindset of a Marketer feat. Ishita Hundia (Corporate Wellness Coach) Episode 48 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps00:00 - Introduction09:36 - What does it mean to have a "winning mindset" in the context of marketing, and how can marketers cultivate this mindset to achieve greater success?20:52 - How do successful marketers handle failure and setbacks, and what strategies can they use to bounce back and stay motivated in challenging times?26:48 - What are some time management strategies that can help marketers prioritize tasks and maximize their productivity?35:08 - How can marketers maintain their motivation and resilience in the face of rejection and intense competition?50:16...2023-09-231h 48MI PodcastMI PodcastMI Podcast Episode 47 - Instagram Marketing for Beauty Brands feat. Bhavya Sinha (Instagram Specialist)Episode 47 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 09.28 - How has Instagram transformed the beauty industry's marketing strategies & what are some key trends that have emerged as a result? 20:02 - What are some best practices for finding the right influencers to collaborate with, and how can brands measure the success of these partnerships? 50:02 - With the rise of Instagram shopping features, how can beauty businesses optimize their product pages and leverage Instagram's e-commerce capabilities to drive sales? 55:08 - Has the shift towards promoting inclusivity and diversity affected marketing strategies for beauty brands...2023-09-091h 25MI PodcastMI PodcastMI Podcast Episode 46 - Humanizing your brand feat. Nandini Agrawal (Social Media Marketer) Episode 46 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04.50 - What does it mean to "humanize" a brand in the context of social media? Why is humanizing your brand important in today's digital landscape? 13:20 - How can a brand showcase authenticity and genuine personality on social media platforms? 21:20 - How can storytelling be used in humanizing a brand on social media? 30:46 - What types of content resonate most with audiences when it comes to humanizing a brand on social media? 40:15 - How can humor be incorporated into a brand's social media presence to...2023-09-071h 05MI PodcastMI PodcastMI Podcast Episode 45 - B2B Tech Content Marketing feat. Sreyashi Chatterjee (B2B Marketing Specialist)Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 12:28 - What is B2B tech content marketing and why it's particularly important in the technology industry? 18:08 - In the B2B tech sector, how can content be strategically aligned with different stages of the buyer's journey to drive engagement and conversions? 25:42 - B2B tech content often involves complex technical concepts. How can marketers strike a balance between producing content that's insightful for experts while remaining accessible to a broader audience? 30:06 - How does content marketing help establish B2B tech companies as thought leaders in their...2023-09-051h 06MI PodcastMI PodcastMI Podcast Episode 44 - Luxury Industry Marketing feat. Vritvi Sawant (Luxury Marketer)Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 05:20 - How does the marketing approach in the luxury goods industry differ from marketing in the general consumer durables industry 09:41 - Well known marketing campaigns in the luxury space which marketers can learn from 25:32 - Is there a growing demand for sustainable and ethical luxury products, and how can brands tap into this trend? 35:32 - How can luxury brands create memorable experiences that resonate with their audience and reinforce their brand image? 42:46 - What metrics and indicators should luxury brands focus on to measure the success of their...2023-09-041h 03MI PodcastMI PodcastMI Podcast Episode 43 - D2C Marketing feat. Mandar Marathe (Co-Founder @ Elemnt Sports Science)Episode 43 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Mandar's Socials - LinkedIn: https://www.linkedin.com/in/mandarmarathe/ Instagram: https://www.instagram.com/thegoodbusinessmandar/ Time Stamps 00:00 - Introduction 01:28 - Mandar's journey in digital marketing 47:34 - What is D2C marketing and how does it differ from B2C in terms of approach? 50:21 - How can companies effectively target and reach consumers in a crowded D2C market, and what are some common challenges associated with this? 52:35 - What are some common D2C marketing channels, and...2023-08-131h 38MI PodcastMI PodcastMI Podcast Episode 42 - Collaboration in Marketing feat. Ishwari Wani (IIT Kharagpur)Episode 42 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Ishwari's Socials - LinkedIn: https://www.linkedin.com/in/ishwari-wani/ Instagram: https://www.instagram.com/ishwari_wani57/ Time Stamps 00:00 - Introduction 00:50 - How should different internal departments in a company work with marketing? 25:42 - How should different external stakeholders of a company work with marketing? 41:48 - How should you collaborate with other marketers? 46:30 - How should you choose who to collaborate with as a content creator? 56:50 - How should brands use cross-promotion or co-branding initiatives? 01:04:58 - Ishwari's IIT preparation process 01:14:14 - What kind of exposure do you get...2023-07-301h 31MI PodcastMI PodcastMI Podcast Episode 41 - Brand Solutions feat. Siddharth Rohilla (Sony Pictures India)Episode 41 - MI Podcast Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Siddharth's Socials - LinkedIn: https://www.linkedin.com/in/siddharthrohilla/ Instagram: https://www.instagram.com/i.sid.art/ Facebook: https://www.facebook.com/Siddharth.Rohilla Soundcloud: https://soundcloud.com/music_sid Time Stamps 00:00 - What do you mean by brand solutions? 02:27 - How does brand solutions differ from advertising? 05:47 - What are the...2023-07-231h 35MI PodcastMI PodcastMI Podcast Episode 40 - Marketing via Celebrities feat. Ruchi Roy (Brand Strategist)Nikhil Kumar (https://linktr.ee/nikhilkumar.official) About Ruchi - Ruchi is a seasoned marketer and strategist with a flair for elevating D2C (Direct-to-Consumer) brands to new heights. With 4.5 years of valuable work experience, Ruchi brings a wealth of expertise and a deep passion for fashion and lifestyle to the table. Ruchi's professional journey has revolved around empowering D2C brands, helping them navigate the ever-evolving marketing landscape with finesse. Armed with a strategic mindset and a keen eye for detail, Ruchi thrives on crafting innovative marketing strategies that drive brand awareness, customer...2023-07-221h 03MI PodcastMI PodcastMI Podcast Episode 39 - App Marketing feat. Vrinda Tekchandani (Product Marketer)Nikhil Kumar (https://linktr.ee/nikhilkumar.official) About Vrinda - She is a strong management professional with an MBA focused in Marketing from IBS Business School, Mumbai. Being an experienced marketing professional with a demonstrated history of working in food tech & web3, her expertise lies in go-to-market strategy, pricing strategy, key account management, influencer marketing, app marketing, business development, partnerships, brand and communication management. Vrinda's Socials - LinkedIn: https://www.linkedin.com/in/vrinda-tekchandani-aaa6568a/ Twitter: https://www.twitter.com/vrinda2525/ Time Stamps 00:00 - Introduction 06:54 - How to identify & target the right audience for...2023-07-221h 41MI PodcastMI PodcastMI Podcast Episode 38 - AI in Advertising feat. Ashish Bhanushali (Growth Marketer)Nikhil Kumar (https://linktr.ee/nikhilkumar.official) About Ashish - Experienced Digital Marketing Professional with a demonstrated history of working with multiple brands across the globe, within various industries. Specializing in Paid Performance marketing, to get business for the brands. Playing a major role in terms of paid spends, where it matters :) Ashish's Socials - Facebook : ⁠https://www.facebook.com/ashish.mange1⁠ Instagram: ⁠https://instagram.com/a.mange⁠ LinkedIn: ⁠https://www.linkedin.com/in/ashish-bhanushali-5133107a/⁠ Time Stamps 00:00 - Introduction 02:40 - How should you identify your audience as an advertiser? 04:08 - How does AI enable perso...2023-07-2248 minMI PodcastMI PodcastMI Podcast Episode 37 - Performance Marketing feat. Sagar Tanna (Performance Marketer)Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Sagar Tanna (https://www.linkedin.com/in/sagar-tanna-87518520/) About Sagar Tanna - I'm a performance marketer with a decade of experience under my belt, navigating the ever-changing world of digital marketing. Consider me your seasoned guide through the fascinating realm of performance marketing. From search engine marketing (SEM) to social media advertising, affiliate marketing to email campaigns, and mobile advertising, I've got you covered. I've mastered the art of juggling these various aspects, like a digital marketing ninja! But it doesn't stop there. I'm also fluent in the...2023-07-221h 41MI PodcastMI PodcastMI Podcast Episode 36 - YouTube Channel Marketing Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:49 - Optimize your channel 04:06 - Cross-Promote your videos 05:05 - Collaborate with other creators 06:24 - Participating in online communities 07:02 - Paid Promotion 08:31 - SEO Strategies 09:27 - Analyze your analytics 10:21 - Email Marketing 11:50 - Attend Events 12:56 - Engage with your audience 13:48 - Conclusion #youtubechannelmarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-07-2215 minMI PodcastMI PodcastMI Podcast Episode 35 - Marketing IT Services Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04:33 - Technical expertise 05:31 - Rapidly changing landscape 06:27 - Emphasis on data and analytics 07:21 - Focus on problem-solving 08:59 - Long sales cycles 10:22 - Technical content creation 11:37 - Conclusion #ITServicesMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-07-2212 minMI PodcastMI PodcastMI Podcast Episode 34 - SAAS MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04:36 - Subscription-based model 06:16 - Focus on customer retention 07:30 - Need for education 08:32 - Emphasis on customer feedback 09:48 - Analytics-driven 11:28 - Emphasis on your trial & demo offers 12:20 - Personalization 13:16 - Referral marketing 14:30 - Influencer marketing 15:50 - Customer advocacy 16:46 - Conclusion #SAASMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-07-2218 minMI PodcastMI PodcastMI Podcast Episode 33 - BFSI MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:26 - Comply with regulations 03:46 - Emphasize trust and security 04:58 - Highlight competitive advantages 05:56 - Provide educational content 07:02 - Leverage customer data 08:50 - Embrace digital channels 09:23 - Offer exceptional customer service 11:05 - Foster partnerships 12:24 - Conclusion #BFSIMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-07-2213 minMI PodcastMI PodcastMI Podcast Episode 32 - Hotel/Restaurant MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 03:02 - Branding 04:38 - Offer Exceptional Guest Experiences 06:46 - Host Special Events 07:52 - Provide Value-Added Services 09:28 - Marketplaces 12:14 - SEO 13:24 - PPC 14:25 - Content Marketing 15:48 - Social Media Marketing 16:23 - Email Marketing 17:02 - Analytics & Measurement 18:16 - Conclusion #HotelMarketing #RestaurantMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-05-1119 minMI PodcastMI PodcastMI Podcast Episode 31 - Creative BriefingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 00:52 - Define the project scope 02:05 - Outline the creative strategy 03:21 - Describe the target audience 04:04 - Outline the creative elements 05:21 - Identify the deliverables 07:02 - Conclusion #CreativeBriefing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-05-1109 minMI PodcastMI PodcastMI Podcast Episode 30 - Marketing ConsultancyPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:19 - Market Research 04:28 - Marketing Planning 05:28 - Data Analysis 06:22 - Brand Identity Development 07:16 - Campaign Management 08:14 - Training & Support 10:18 - Conclusion #MarketingConsultancy #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-05-1111 minMI PodcastMI PodcastMI Podcast Episode 29 - Facebook Ads Optimization Techniques Part BPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 00:16 - Ad Placement 01:18 - Audience Insights 02:00 - Campaign Budget Optimization 02:47 - Ad Frequency Management 03:35 - Advanced Reporting 04:22 - Creative Testing 05:12 - Conclusion #FacebookAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-05-1105 minMI PodcastMI PodcastMI Podcast Episode 28 - Facebook Ads Optimization Techniques Part APodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:03 - Custom Audiences 02:58 - Lookalike Audiences 03:42 - Dynamic Ads 04:32 - Automated Bidding 05:38 - Retargeting Ads 06:39 - Video Ads 07:40 - A/B Testing 08:38 - Conclusion #FacebookAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-05-1109 minMI PodcastMI PodcastMI Podcast Episode 27 - Google Ads Optimization Techniques Part BPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 00:21 - Target ROAS 03:15 - Google Shopping Ads 04:35 - In-Market Audiences 05:21 - Demographic Targeting 06:06 - Ad Schedule Targeting 07:11 - Geographic Targeting 08:10 - Keyword Research & Expansion 09:20 - Conclusion #GoogleAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-05-1110 minMI PodcastMI PodcastMI Podcast Episode 26 - Google Ads Optimization Techniques Part APodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 04:47 - Smart Bidding 06:13 - Custom Intent Audiences 07:54 - Responsive Search Ads 08:47 - Ad Customizers 09:59 - Conversion Tracking 11:05 - Remarketing 12:40 - Ad Rotation 13:53 - Conclusion #GoogleAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-05-1114 minMI PodcastMI PodcastMI Podcast Episode 25 - Personal BrandingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 03:58 - Identify your unique value proposition 05:46 - Define your target audience 07:08 - Create a personal brand statement 08:33 - Establish an online presence 09:17 - Develop a content strategy 09:57 - Network and build relationships 12:39 - Be consistent 14:41 - Conclusion #PersonalBranding #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-04-2816 minMI PodcastMI PodcastMI Podcast Episode 24 - Sponsorships in MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:58 - Alignment with brand values 05:02 - Target audience 06:34 - Reach and exposure 07:30 - Cost-effectiveness 09:03 - Competitor activity 10:19 - Measurable outcomes 11:37 - Conclusion #SponsorshipsinMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-04-2813 minMI PodcastMI PodcastMI Podcast Episode 23 - My top learnings as a marketerMI Podcast Episode 23 - My top learnings as a marketer Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 02:43 - Keep up with industry trends 05:00 - Test and measure everything 06:38 - Build strong relationships 08:54 - Be adaptable 10:09 - Stay ethical 12:28 - Make a strategy & believe in the execution process 14:24 - Quality of database is of utmost importance 15:57 - Attitude is more important than aptitude in marketing professionals 17:54 - Marketing is more of an art than a science 18:42 - Marketing needs a strong leadership & work planning skills 20:31 - Conclusion #MarketerLearnings #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-04-2820 minMI PodcastMI PodcastMI Podcast Episode 20 – Real Estate MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 01:39 - Website & Social Media Presence 03:55 - Property Listings 05:23 - Networking 06:56 - Property Events 08:36 - Public Relations 10:05 - Conclusion #RealEstateMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-04-2810 minMI PodcastMI PodcastMI Podcast Episode 12 – Edtech MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Time Stamps 00:00 - Introduction 06:53 - Product Positioning 08:44 - Content Marketing 10:18 - SEO 11:06 - Social Media Marketing 11:59 - Email Marketing 13:24 - Influencer Marketing 14:56 - Events & Webinars 16:12 - Public Relations 16:56 - Conclusion #EdTechMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-04-2818 minMI PodcastMI PodcastMI Podcast Episode 11 – Account Based MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) 00:00 - Introduction 04:46 - Target Accounts 06:54 - Account Insights 08:18 - Personalization 10:02 - Alignment 12:12 - Measurement 13:26 - Technology 15:10 - Conclusion #AccountBasedMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-04-2818 minMI PodcastMI PodcastMI Podcast Episode 10 – LinkedIn AdvertisingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Content of the episode – • Sponsored Content • Sponsored Messaging • Lead Gen Forms • Text Ads • Display Ads #LinkedInAdvertising #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast2023-04-2426 minMI PodcastMI PodcastMI Podcast Episode 9 – Benefits & Opportunities in CollaboratingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Content of the episode – • Diverse Perspectives • Access to New Audiences • Shared Workload • Creative Inspiration • Networking Opportunities • Fun Process #Collaboration #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast2023-04-2413 minMI PodcastMI PodcastMI Podcast Episode 8 – Community MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Content of the episode – • Building the community • Creating valuable content • Encouraging UGC • Offering exclusive benefits • Identify the right platforms • Create a branded presence • Share relevant content • Host online events • Engage with members #CommunityMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast2023-04-2414 minMI PodcastMI PodcastMI Podcast Episode 7 - Marketing on LinkedInPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Content of the episode – • TG as per Work Profile • Create compelling content • Optimize your LinkedIn profile • Engage with your audience • Use LinkedIn Ads • Analyze your results #LinkedInMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast2023-04-2414 minMI PodcastMI PodcastMI Podcast Episode 6 - Optimization of your Digital Advertising CampaignsPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Content of the episode – • Review your goals & your target audience • Conduct thorough keyword research • Ad extensions • A/B Testing • Remarketing • Optimize your Landing Pages • Conversion Tracking • Optimize your bids #DigitalAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast2023-04-2417 minMI PodcastMI PodcastMI Podcast Episode 5 - Relation between Marketing & SalesPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Content of the episode – • What are the qualities & skills required for an experienced marketing professional • What are the qualities & skills required for an experienced sales professional • What is the relation between marketing & sales in a company • How should the marketing department work with the sales department #MarketingandSales #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast2023-04-2418 minMI PodcastMI PodcastMI Podcast Episode 4 - Marketing Case StudiesPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Content of the episode – Benefits of marketing case studies – • Demonstrate Value • Provide Social Proof • Differentiation • Sales Enablement Types of marketing case studies - • Industry-specific case studies • Customer success stories • Product launch case studies • Competitive comparison case studies • Problem-solving case studies Key points to designing effective marketing case studies - • Identify your target audience • Use a storytelling approach • Include testimonia...2023-04-2413 minMI PodcastMI PodcastMI Podcast Episode 3 - Types of Digital AdvertisingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Content of the episode – • Search Advertising • Display Advertising • Social Media Advertising • Native Advertising • Email Advertising • Programmatic Advertising • Mindset to approach digital advertising #DigitalAdvertising #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast 2023-04-2415 minMI PodcastMI PodcastMI Podcast Episode 2 - Ways to Improve Your Influencer MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Content of the episode – • How to choose an influencer for your brand • Benefits for small companies for using influencers for marketing • Influencer marketing trends for 2023 • Q & A Session #InfluencerMarketing #DigitalMarketing #BrandStrategy #nikhilkumarmarketing #mipodcast2023-04-2432 minMI PodcastMI PodcastMI Podcast Episode 1 - Basics of a marketing strategy for a businessPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official) Content of the episode - • Importance of a Marketing Strategy • Structure of a Marketing Strategy • Duties of a Marketing Strategist • Q & A Session #MarketingStrategy #DigitalMarketing #BrandStrategy #nikhilkumarmarketing #mipodcast 2023-04-2435 minHip-Hop Hype HourHip-Hop Hype HourUnderstanding Album SalesWith the recent headlines about Gunna's DS4EVER outselling The Weeknd's Dawn FM, Nikhil and Lucas delve deeper into the topic and break down the science behind why it happened. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2022-01-241h 02Hip-Hop Hype HourHip-Hop Hype HourBest Rappers Under 23Due to the popularity of the "Best Rappers Under 30" episode, Nikhil and Lucas decided to run it back, but this time discussing rappers under the age of 23 --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2022-01-171h 05Hip-Hop Hype HourHip-Hop Hype HourDawn FM & DS4EVER Album ReviewNikhil and Lucas share their thoughts on the new albums from The Weeknd and Gunna --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2022-01-0858 minHip-Hop Hype HourHip-Hop Hype HourThe Dawn Is Upon UsNikhil and Lucas kick off season 3 by sharing their thoughts and predictions for Dawn FM and Drip Season 4, as well as discussing other artists and albums expected to drop in 2022. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2022-01-0652 minHip-Hop Hype HourHip-Hop Hype Hour2021 RecapNikhil and Lucas share their final thoughts on all the incredible Hip-Hop albums that dropped in 2021. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-12-312h 16Hip-Hop Hype HourHip-Hop Hype HourWhat If...Nikhil and Lucas are joined by guest Jeremiah as they talk about some albums that were rumored in the past but never actually saw the light of day. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-12-251h 06Hip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: Roddy RicchNikhil and Lucas break down viral rapper Roddy Ricch's latest album, Live Life Fast. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-12-2048 minHip-Hop Hype HourHip-Hop Hype HourBest Rappers Under 30Nikhil and Lucas share their top 5 rappers under the age of 30 and debate their disagreements. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-12-141h 36Hip-Hop Hype HourHip-Hop Hype HourArtists Who Fell OffNikhil and Lucas talk about artists who seemed poised for superstardom but instead became less and less popular over time. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-12-041h 17Hip-Hop Hype HourHip-Hop Hype HourDay N Vegas RecapNikhil and Lucas share details about their incredible experience at the 2021 Day N Vegas music festival. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-11-201h 41Hip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: 21 SavageTo stay in line with the theme of Halloween, Nikhil and Lucas take a closer look at the career and discography of 21 Savage.  --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-11-0159 minHip-Hop Hype HourHip-Hop Hype HourLatest Music NewsNikhil and Lucas break down everything that's happened this past week in the world of Hip-Hop and R&B with the release of Majid Jordan's new album, The Weeknd's major changes to his highly anticipated After Hours tour, and the rumblings about Kendrick Lamar's new album being closer than we think. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-10-2357 minHip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: Young ThugWith the release of his new studio album Punk, Nikhil and Lucas take some time to discuss the music and career of one of the most unique rappers of the past several years, Young Thug. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-10-161h 20Hip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: Don ToliverNikhil and Lucas talk about Don Toliver's meteoric rise to fame and do a detailed review of his new album: Life of a Don --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-10-1054 minHip-Hop Hype HourHip-Hop Hype HourRanking R&B ArtistsFollowing up on the episodes Ranking Producers and Ranking Rappers, Nikhil and Lucas compile a list of their favorite R&B artists and organize them into a tier list. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-10-041h 12Hip-Hop Hype HourHip-Hop Hype HourThe Commercialization of Hip-HopNikhil and Lucas are joined by guest Marlo to talk about the commercial aspect of Hip-Hop and R&B. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-09-251h 11Hip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: Jay-ZGoing along with his recent resurgence through features on Kanye West's Jail and Drake's Love All, Nikhil and Lucas take a closer look at the life and career of one of Hip-Hop's most iconic legends: Jay-Z --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-09-191h 25Hip-Hop Hype HourHip-Hop Hype HourIs Social Media Ruining Music?To kick off season 2, Nikhil and Lucas are joined by their friends Archer and Pamela as they debate how social media platforms such as Twitter, Reddit, Instagram, and YouTube have impacted the perception, quality, and longevity of new music for better or worse. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-09-111h 18Hip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: DrakeTo wrap up season 1 of Hip-Hop Hype Hour, Nikhil and Lucas break down the release of Drake's highly anticipated studio album Certified Lover Boy and take a journey through his entire career. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-09-042h 40Hip-Hop Hype HourHip-Hop Hype HourThe Drake and Kanye Beef: ContinuedA lot has went down in the past several days starting with Drake's verse aimed at Kanye on betrayal, Kanye's cryptic Instagram posts in response, Donda listening party 3, and the internet-breaking CLB announcement on SportsCenter. Nikhil and Lucas grab the mics to break it all down. (This episode was recorded on Friday, August 27th at 7:00 PM CST and all information presented reflects what was known at that time) --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-08-281h 05Hip-Hop Hype HourHip-Hop Hype HourRanking RappersDue to popular demand following the Ranking Producers episode, Nikhil and Lucas compile a list of their favorite rappers and rank them into a tier list. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-08-211h 49Hip-Hop Hype HourHip-Hop Hype HourRanking ProducersNikhil and Lucas compile a list of some of the top Hip-Hop and R&B producers in the industry and rank them into a tier list --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-08-141h 19Hip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: Isaiah RashadWith the recent release of Isaiah Rashad's second studio album: The House is Burning, Nikhil and Lucas take a deep dive into his career and discography up to this point. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-07-311h 22Hip-Hop Hype HourHip-Hop Hype HourPredictions For Upcoming AlbumsIn what was originally supposed to be an Artist Spotlight on Kanye West, Nikhil and Lucas spend the first part of the episode recapping the past week's events that ultimately culminated in Kanye not releasing his long-awaited studio album Donda as was supposedly planned. In the rest of the episode, Nikhil and Lucas share their predictions and expectations for several other highly anticipated projects of 2021. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-07-241h 16Hip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: Pop SmokeWith the release of his second posthumous album, Nikhil and Lucas celebrate the short, but illustrious career of one of the most unlikely Hip-Hop stars --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-07-171h 25Hip-Hop Hype HourHip-Hop Hype HourAnalyzing Album RolloutsWith so many highly anticipated albums expected to drop over the new few months, Nikhil and Lucas share their thoughts on when they expect them to be released and break down how artists promote and roll out new music. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-07-121h 04Hip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: Tyler, The CreatorNikhil and Lucas break down and even share some controversial opinions on Tyler, The Creator's latest project and overall career. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-06-301h 26Hip-Hop Hype HourHip-Hop Hype HourCollab AlbumsNikhil and Lucas analyze some of the most notable collab albums in recent years --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-06-2047 minHip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: MigosNikhil and Lucas share their thoughts on the Migos' new album Culture 3 and take a look back on their rise to fame over the years --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-06-121h 32Hip-Hop Hype HourHip-Hop Hype HourBillboard Music Awards RecapNikhil and guest host Archer (filling in for Lucas) share their thoughts and opinions on the winners from the 2021 Billboard Music Awards! --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-05-261h 05Hip-Hop Hype HourHip-Hop Hype HourStreaming and SoundcloudNikhil and Lucas talk about how modern technologies like music streaming and Soundcloud have impacted how Hip-Hop music is consumed and they've opened new avenues for artists to become stars. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-05-2357 minHip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: J. ColeLining right up with the recent release of The Off-Season by J. Cole, Nikhil and Lucas take a deep dive into his entire career up until this point and share their thoughts on the new project. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-05-151h 36Hip-Hop Hype HourHip-Hop Hype HourThe Evolution of Hip-HopNikhil and Lucas take a closer look at how much Hip-Hop music has changed over the last few decades and what major influences have triggered cultural shifts. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-05-0859 minHip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: The WeekndNikhil and Lucas take a deep dive into the illustrious career and discography of The Weeknd and analyze his progression into becoming one of the most talented and creative artists in the game. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-05-011h 21Hip-Hop Hype HourHip-Hop Hype HourWhat Makes A Good Album?Nikhil and Lucas weigh in on what qualities make for a good album and what separates "classic" albums from the rest. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-04-2453 minHip-Hop Hype HourHip-Hop Hype HourArtist Spotlight: Kendrick LamarNikhil and Lucas analyze the incredible career of Kendrick Lamar with the first installment of the Artist Spotlight series! --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-04-171h 10Hip-Hop Hype HourHip-Hop Hype HourThe Drake and Kanye BeefNikhil and Lucas take a deep dive into the Drake and Kanye feud that began in 2018. Listen as they talk about what led up to it, what actually went down, and where things might go in the future. --- Support this podcast: https://podcasters.spotify.com/pod/show/nikhil-kumar963/support2021-04-1059 min