Shows
MI PodcastMI Podcast Ep 71 - New Business Growth & Content Marketing Strategies feat. Divya Dixit (Ex ZEE5, Alt Balaji, Star TV, SET)Episode 71 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction23:26 - What are the most common blind spots that businesses face when planning for growth?28:48 - When you're brought in to advise a company, what are the first few things you typically look at to assess its growth potential?34:15 - With rapid shifts in market dynamics and customer behavior, how can businesses design strategies that are both ambitious and agile?45:10 - How do you differentiate between good growth and bad growth?
2025-06-161h 34
MI PodcastMI Podcast Ep 70 - Marketing Psychology Trends 2025 feat. Komal Jain (Psychology Trainee)Episode 70 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction01:38 - Komal's Background06:15 - Intrinsic qualities required to succeed as a psychologist08:28 - The use of psychology in different fields12:32 - Understanding consumer behavior in media consumption via psychology21:19 - Assumptions about psychologists25:32 - Psychologists creating personal brands by addressing problems of different TGs29:48 - Opportunities for phycologists in the market37:47 - How has consumer psychology evolved in recent years and what major psychological shifts...
2025-05-112h 00
MI PodcastMI Podcast Ep 69 - Content Security for Content Creators feat. Vineet Kumar (Bytescare)Episode 69 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction31:52 - What inspired you to start Bytescare and how did you identify the gap in cybersecurity specifically for content creators?52:36 -Can you explain how AI, automation and your proprietary data collection techniques work together to detect piracy effectively?01:08:42 - What are some real-world examples where Bytescare has helped content creators regain control over their work and revenue streams?01:11:15 - How has the...
2025-04-201h 47MI PodcastMI Podcast Ep 67 - Tips & Tricks to Successful Content Creation for the Digital World feat. Mudrika Kavadia (Writer)Episode 67 - MI PodcastNikhil Kumar (https://linktr.ee/nikhilkumar.official)Timestamps:00:00 - Introduction24:48 - How important is storytelling in professional content and how can creators make their stories relatable on LinkedIn?35:02 - How do you balance trend-driven content with evergreen posts to ensure long-term engagement?39:03 - What are some actionable tips for increasing visibility and growing an audience organically on LinkedIn?42:36 - Can you share your approach to crafting content that truly resonates, whether it's a LinkedIn post, a blog or a short video?
2025-03-251h 27MI PodcastMI Podcast Ep 68 - How content security solutions are revolutionizing Anti-Piracy for Content Creators feat. Vineet Kumar (Founder - Bytescare)Vineet Kumar - https://www.linkedin.com/in/vineetv2821993/
2025-02-251h 48
MI PodcastMI Podcast Ep 66 - Digital Public Relations feat. Bhawna Kapoor (PR Consultant)Episode 66 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Timestamps:
00:00 - Introduction
16:02 - How has the rise of digital media transformed the traditional role of PR in brand management?
27:06 - What are the key strategies for managing a brand’s reputation in the era of real-time news and social media?
34:58 - With influencers becoming key voices, how do you balance influencer relationships with traditional media in a modern PR strategy?
39:18 - How can brands leverage data analytics to drive mo...
2024-11-041h 21
MI PodcastMI Podcast Ep 65 - The Art of Media Planning feat. Milan Modi (Business Director - Digital Marketing, Madison World)Episode 65 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Milan Modi (https://www.linkedin.com/in/milan-modi-08532a60/)
Timestamps:
00:00 - Introduction
11:48 - Can you share a bit about your journey into the world of media planning and what sparked your interest in this field?
16:08 - How has media planning evolved since you first started in the industry?
30:12 - What are the core principles of effective media planning that you follow?
44:26 - How do you approach media planning for diverse brands?
54:10 - What...
2024-10-181h 31
MI PodcastMI Podcast Ep 64 - Branding Building 2024 feat. Vinita Khadka (Marketer & Fiction Author)Episode 64 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Vinita Khadka's Socials:
LinkedIn - https://www.linkedin.com/in/vinita-khadka-987a6a1b2/
Instagram - https://www.instagram.com/lastminute_quotes/
Vinita's Book (Inanimate Monologues: 12 voices, 12 lives!) - https://amzn.in/d/8mNfxQQ
Timestamps:
0:00 - Introduction
20:14 - How has the concept of branding evolved in the digital age and what trends do you see shaping its future?
25:48 - What role does storytelling play in building a strong brand identity...
2024-08-251h 31
MI PodcastMI Podcast Ep 63 - Growth Guide for Business Founders feat. Zaunty Gupta (Business Coach)Episode 63 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Zaunty Gupta's Socials:
LinkedIn - https://www.linkedin.com/in/businesscoachzaunty/
Instagram - https://www.instagram.com/zaunty_gupta/
Timestamps:
0:00 - Introduction
2:07 - Zaunty's background and what inspired him to become a coach for business founders?
05:42 - Zaunty's television career
12:34 - Zaunty's entrepreneurial journey
28:24 - What unique challenges do business founders face that inspired you to focus on this niche?
34:46 - Why is creating clarity of goals so crucial for business founders?
38:24 - HR practices for small enterprises
44:14 - Can you share a success story where your coaching...
2024-08-251h 08
MI PodcastMI Podcast Ep 62 - Content Marketing for Beauty Industry feat. Khanak Mehta (Tata CLiQ)Episode 62 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Timestamps:
0:00 - Introduction
01:26 - Khanak’s background and journey
06:32 - Pro tips to crack marketing interviews
21:21 - Evolution of influencer marketing in the beauty industry
34:06 - Picking the right influencer for your brand
46:23 - Power of UGC in marketing strategies
52:43 - Acing short-form video content creation
58:34 - Working with experts as influencers
01:00:29 - Role of storytelling in creating memorable content
01:04:41...
2024-06-141h 27
MI PodcastMI Podcast Ep 61 - LinkedIn Optimization feat. Harshanki Thakker (LinkedIn Specialist)Episode 61 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Harshanki Thakker (https://www.linkedin.com/in/harshanki/)
Timestamps:
00:00 - Introduction
11:56 - What are the key benefits of using LinkedIn for lead generation compared to other social media platforms for your business?
20:00 - How can businesses optimize their LinkedIn profiles to attract and engage with their target audience effectively?
51:53 - What are some effective strategies for identifying and connecting with potential leads on LinkedIn?
01:01:29 - What role does networking and relationship-building play in successful lead generation on LinkedIn?
01:12:08 - What are some best practices for engaging with leads...
2024-06-021h 34
MI PodcastMI Podcast Ep 60 - Ecommerce Operations & Marketing feat. Saniya Jain (Q-Commerce Specialist)Episode 60 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Saniya Jain (https://www.linkedin.com/in/saniya-jain2001/)
00:00 - Introduction
15:00 - What are the major operational challenges e-commerce
businesses face & what strategies can they employ to overcome them?
21:16 - How can e-commerce businesses effectively manage
inventory across multiple channels and warehouses to ensure seamless
operations?
24:58 - How should
you leverage organic & paid content as an e-commerce brand?
35:11 - Influencers
for e-commerce - How you leverage them to grow your...
2024-06-021h 29
MI PodcastMI Podcast Ep 60 - Ecommerce Operations & Marketing feat. Saniya Jain (Q-Commerce Specialist)Episode 60 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Saniya Jain (https://www.linkedin.com/in/saniya-jain2001/)
Timestamps:
00:00 - Introduction
15:00 - What are the major operational challenges e-commerce businesses face & what strategies can they employ to overcome them?
21:16 - How can e-commerce businesses effectively manage inventory across multiple channels and warehouses to ensure seamless operations?
24:58 - How should you leverage organic & paid content as an e-commerce brand?
35:11 - Influencers for e-commerce - How you leverage them to grow your channels
39:42 - How...
2024-05-281h 29
MI PodcastMI Podcast Ep 59 - Offline Marketing feat. Pranjali Dave (Brand Consultant)Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Pranjali Dave (https://www.linkedin.com/in/pranjali-dave-building-business-at-cupshup/)
Timestamps -
00:00 - Introduction
26:28 - What is offline marketing & how does it differ from online marketing?
31:50 - Why should businesses still invest in offline marketing strategies in the digital age?
41:36 - In today's day & age, how effective are traditional print advertisements in newspapers & magazines?
48:52 - When does broadcast advertising including TV & radio commercials, make sense for businesses?
58:30 - How does OOH advertising contribute to a brand's visibility?
01:04:08 - Why are on ground events & sponsorships important components of offline marketing?
01:13:34...
2024-04-211h 38
MI PodcastMI Podcast Ep 58 - Unlocking Content Insights feat. Nandini Agrawal (Social Media @ Lenskart)Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Nandini Agrawal (https://www.linkedin.com/in/nandini-agrawal-5381161a4/)
Timestamps:
00:00 - Introduction
05:44 - What is the importance of authenticity in influencer
content and its resonance with audiences?
11:32 - Analysis of successful influencer-brand partnerships
17:34 - Examining effective content formats and strategies
employed by content creators to captivate their followers
20:42 - Exploring how content creators cultivate communities
around their personal brand
28:32 - Showcasing real-world examples of some awesome
content creators & some of their content that we can learn from
2024-04-211h 15MI PodcastMI Podcast Ep 57 - Content Marketing Trends 2024 feat. Tara Kapur (Duolingo) Ex NetflixEpisode 55 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Timestamps:
00:00 - Precap
01:30 - Introduction
03:20 - About Tara's professional journey
08:06 - Tara's career transition from journalism to marketing
11:28 - Advice to marketing & advertising content presenters
14:24 - The increasing importance of high quality original content for marketing
17:24 - Designing a social media strategy as a content marketer
20:32 - Tara's stint at Neflix
26:20 - "Money Heist" marketing campaign
28:10 - "Stranger Things" marketing campaign
29:20 - How has the entertainment industry undergone massive changes in the digital era
32:12 - How should artists work in the AI age
34:30 - The rise of the...
2024-03-011h 01
MI PodcastMI Podcast Episode 56 - Organic Social Media feat. Sukanya ChatterjeeEpisode 56 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Timestamps:00:00 - Introduction
03:38 - How do you differentiate your company in the crowded & highly competitive digital marketing industry?
12:46 - Sukanya's journey from HR to marketing
20:15 - What is the significance of organic social media in today's digital landscape?
26:55 - Approach towards marketing via expos
28:38 - The actual customer oriented approach in marketing
30:08 - Actual influence of an influencer
38:50 - Actual deliverables for an influencer
40:08 - Reach vs...
2024-02-071h 16
MI PodcastMI Podcast Episode 55 - Content Marketing for Startups feat. Pallavi Tyagi (Founder @ 26 Tech Services)Episode 55 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Timestamps -
00:00 - Introduction
12:58 - Can you briefly explain what content marketing is and why it's crucial for startups?
17:24 - How has the landscape of content marketing evolved in recent years, especially for startups?
20:12 - What is a content funnel, and how does it play a role in the success of a startup's marketing strategy?
32:26 - What are the key elements of creating engaging and valuable content for startups?
2024-02-051h 30
MI PodcastMI Podcast Episode 54 - Moment & Meme Marketing feat. Rashika Dass (Founder @ The Urban Chief)Episode 54 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
18:44 - What is moment marketing & what is its relevance?
25:39 - What is meme marketing & what is its relevance?
36:58 - How do brands strike the right balance between being timely and ensuring their content remains relevant to their audience?
46:54 - How can brands encourage user-generated memes and content during specific moments & how does this contribute to the overall strategy?
50:26 - What output should brands be looking at to measure the impact of their moment and meme marketing efforts?
01:01:28 - How can moment and meme marketing...
2023-12-291h 25
MI PodcastMI Podcast Episode 53 - Content Marketing Strategy for LinkedIn feat. Kanishka Gopal (LinkedIn Expert)Episode 53 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
04:55 - How did you get into LinkedIn content marketing (Kanishka)?
08:10 - How would you describe the unique advantages of using LinkedIn for content marketing compared to other social media platforms?
15:28 - What trends have you noticed in the way professionals engage with content on LinkedIn?
22:20 - What elements make for a successful LinkedIn content marketing strategy?
19:30 - How can...
2023-12-281h 11
MI PodcastMI Podcast Episode 52 - Event Design in Community Marketing feat. Ritika Jajodia (Radio City India)Episode 52 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
01:53 - Ritika's Background
10:10 - How do you approach promoting a community marketing event to ensure maximum visibility and participation?
19:30 - How can event organizers encourage attendees to refer others to the event?
22:00 - What elements contribute to creating a positive and engaging event experience for attendees?
28:30 - How do you measure and gauge the level of engagement during a community marketing event?
35:42 - To what extent should event design be personalized to cater to the diverse preferences and interests of the community?
38:48 - Are...
2023-12-251h 14
MI PodcastMI Podcast Episode 51 - Brand Collaborations for Influencers feat. Sweta Singh (Influencer Manager)Episode 51 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
01:50 - Sweta's Background
04:25 - What attracted you (Sweta) to influencer marketing?
06:03 - What actual abilities & skills are required in influencer marketing?
09:02 - How to set expectations with clients in influencer marketing?
11:56 - How do you design influencer marketing campaigns?
21:35 - How do influencer marketing agencies shortlist influencers for campaigns?
37:43 - How should influencer marketers manage...
2023-12-111h 11
MI PodcastMI Podcast Episode 50 - Trends in the Luxury Lifestyle & Fashion Industry feat. Riddhi Punjani & Rahim Lakhani (Co-Founders @ 1 2 101)Episode 50 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
10:50 - Overview of the current landscape of the luxury lifestyle and fashion industry
19:42 - What emerging technologies are being embraced to enhance the luxury shopping experience?
32:50 - How has consumer behavior evolved in the luxury market, especially with the rise of online shopping?
47:28 - What role does social media play in shaping consumer preferences for luxury brands?
54:02 - Do you see a shift in consumer priorities towards more sustainable and ethically produced luxury goods?
01:04:23 - What is the impact of influencer marketing in the...
2023-11-071h 24
MI PodcastMI Podcast Episode 49 - Podcasting for Personal Branding feat. Hamza Chitalwalla (Podcast Coach)Episode 49 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
07:50 - How can podcasting be an effective tool for individuals looking to build and grow their personal brand?
15:02 - How do you define a strong personal brand, and how can podcasters align their content with their brand identity?
22:18 - What steps should individuals take when planning to start a podcast as a means of personal branding?
30:08 - How can someone identify their target audience and tailor their podcast content to resonate with them?
34:16 - What tips can you offer to help podcasters maintain a...
2023-10-041h 04
MI PodcastMI Podcast Episode 48 - Mindset of a Marketer feat. Ishita Hundia (Corporate Wellness Coach)
Episode 48 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps00:00 - Introduction09:36 - What does it mean to have a "winning mindset" in the context of marketing, and how can marketers cultivate this mindset to achieve greater success?20:52 - How do successful marketers handle failure and setbacks, and what strategies can they use to bounce back and stay motivated in challenging times?26:48 - What are some time management strategies that can help marketers prioritize tasks and maximize their productivity?35:08 - How can marketers maintain their motivation and resilience in the face of rejection and intense competition?50:16...
2023-09-231h 48
MI PodcastMI Podcast Episode 47 - Instagram Marketing for Beauty Brands feat. Bhavya Sinha (Instagram Specialist)Episode 47 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
09.28 - How has Instagram transformed the beauty industry's marketing strategies & what are some key trends that have emerged as a result?
20:02 - What are some best practices for finding the right influencers to collaborate with, and how can brands measure the success of these partnerships?
50:02 - With the rise of Instagram shopping features, how can beauty businesses optimize their product pages and leverage Instagram's e-commerce capabilities to drive sales?
55:08 - Has the shift towards promoting inclusivity and diversity affected marketing strategies for beauty brands...
2023-09-091h 25
MI PodcastMI Podcast Episode 46 - Humanizing your brand feat. Nandini Agrawal (Social Media Marketer)
Episode 46 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
04.50 - What does it mean to "humanize" a brand in the context of social media? Why is humanizing your brand important in today's digital landscape?
13:20 - How can a brand showcase authenticity and genuine personality on social media platforms?
21:20 - How can storytelling be used in humanizing a brand on social media?
30:46 - What types of content resonate most with audiences when it comes to humanizing a brand on social media?
40:15 - How can humor be incorporated into a brand's social media presence to...
2023-09-071h 05
MI PodcastMI Podcast Episode 45 - B2B Tech Content Marketing feat. Sreyashi Chatterjee (B2B Marketing Specialist)Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
12:28 - What is B2B tech content marketing and why it's particularly important in the technology industry?
18:08 - In the B2B tech sector, how can content be strategically aligned with different stages of the buyer's journey to drive engagement and conversions?
25:42 - B2B tech content often involves complex technical concepts. How can marketers strike a balance between producing content that's insightful for experts while remaining accessible to a broader audience?
30:06 - How does content marketing help establish B2B tech companies as thought leaders in their...
2023-09-051h 06
MI PodcastMI Podcast Episode 44 - Luxury Industry Marketing feat. Vritvi Sawant (Luxury Marketer)Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
05:20 - How does the marketing approach in the luxury goods industry differ from marketing in the general consumer durables industry
09:41 - Well known marketing campaigns in the luxury space which marketers can learn from
25:32 - Is there a growing demand for sustainable and ethical luxury products, and how can brands tap into this trend?
35:32 - How can luxury brands create memorable experiences that resonate with their audience and reinforce their brand image?
42:46 - What metrics and indicators should luxury brands focus on to measure the success of their...
2023-09-041h 03
MI PodcastMI Podcast Episode 43 - D2C Marketing feat. Mandar Marathe (Co-Founder @ Elemnt Sports Science)Episode 43 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Mandar's Socials -
LinkedIn: https://www.linkedin.com/in/mandarmarathe/
Instagram: https://www.instagram.com/thegoodbusinessmandar/
Time Stamps
00:00 - Introduction
01:28 - Mandar's journey in digital marketing
47:34 - What is D2C marketing and how does it differ from B2C in terms of approach?
50:21 - How can companies effectively target and reach consumers in a crowded D2C market, and what are some common challenges associated with this?
52:35 - What are some common D2C marketing channels, and...
2023-08-131h 38
MI PodcastMI Podcast Episode 42 - Collaboration in Marketing feat. Ishwari Wani (IIT Kharagpur)Episode 42 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Ishwari's Socials -
LinkedIn: https://www.linkedin.com/in/ishwari-wani/
Instagram: https://www.instagram.com/ishwari_wani57/
Time Stamps
00:00 - Introduction
00:50 - How should different internal departments in a company work with marketing?
25:42 - How should different external stakeholders of a company work with marketing?
41:48 - How should you collaborate with other marketers?
46:30 - How should you choose who to collaborate with as a content creator?
56:50 - How should brands use cross-promotion or co-branding initiatives?
01:04:58 - Ishwari's IIT preparation process
01:14:14 - What kind of exposure do you get...
2023-07-301h 31
MI PodcastMI Podcast Episode 41 - Brand Solutions feat. Siddharth Rohilla (Sony Pictures India)Episode 41 - MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Siddharth's Socials -
LinkedIn: https://www.linkedin.com/in/siddharthrohilla/
Instagram: https://www.instagram.com/i.sid.art/
Facebook: https://www.facebook.com/Siddharth.Rohilla
Soundcloud: https://soundcloud.com/music_sid
Time Stamps
00:00 - What do you mean by brand solutions?
02:27 - How does brand solutions differ from advertising?
05:47 - What are the...
2023-07-231h 35
MI PodcastMI Podcast Episode 40 - Marketing via Celebrities feat. Ruchi Roy (Brand Strategist)Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
About Ruchi -
Ruchi is a seasoned marketer and strategist with a flair for elevating D2C (Direct-to-Consumer) brands to new heights. With 4.5 years of valuable work experience, Ruchi brings a wealth of expertise and a deep passion for fashion and lifestyle to the table.
Ruchi's professional journey has revolved around empowering D2C brands, helping them navigate the ever-evolving marketing landscape with finesse. Armed with a strategic mindset and a keen eye for detail, Ruchi thrives on crafting innovative marketing strategies that drive brand awareness, customer...
2023-07-221h 03
MI PodcastMI Podcast Episode 39 - App Marketing feat. Vrinda Tekchandani (Product Marketer)Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
About Vrinda -
She is a strong management professional with an MBA focused in Marketing from IBS Business School, Mumbai.
Being an experienced marketing professional with a demonstrated history of working in food tech & web3, her expertise lies in go-to-market strategy, pricing strategy, key account management, influencer marketing, app marketing, business development, partnerships, brand and communication management.
Vrinda's Socials -
LinkedIn: https://www.linkedin.com/in/vrinda-tekchandani-aaa6568a/
Twitter: https://www.twitter.com/vrinda2525/
Time Stamps
00:00 - Introduction
06:54 - How to identify & target the right audience for...
2023-07-221h 41
MI PodcastMI Podcast Episode 38 - AI in Advertising feat. Ashish Bhanushali (Growth Marketer)Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
About Ashish -
Experienced Digital Marketing Professional with a demonstrated history of working with multiple brands across the globe, within various industries. Specializing in Paid Performance marketing, to get business for the brands. Playing a major role in terms of paid spends, where it matters :)
Ashish's Socials -
Facebook : https://www.facebook.com/ashish.mange1
Instagram: https://instagram.com/a.mange
LinkedIn: https://www.linkedin.com/in/ashish-bhanushali-5133107a/
Time Stamps
00:00 - Introduction
02:40 - How should you identify your audience as an advertiser?
04:08 - How does AI enable perso...
2023-07-2248 min
MI PodcastMI Podcast Episode 37 - Performance Marketing feat. Sagar Tanna (Performance Marketer)Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Sagar Tanna (https://www.linkedin.com/in/sagar-tanna-87518520/)
About Sagar Tanna -
I'm a performance marketer with a decade of experience under my belt, navigating the ever-changing world of digital marketing. Consider me your seasoned guide through the fascinating realm of performance marketing.
From search engine marketing (SEM) to social media advertising, affiliate marketing to email campaigns, and mobile advertising, I've got you covered. I've mastered the art of juggling these various aspects, like a digital marketing ninja!
But it doesn't stop there. I'm also fluent in the...
2023-07-221h 41
MI PodcastMI Podcast Episode 36 - YouTube Channel Marketing
Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
02:49 - Optimize your channel
04:06 - Cross-Promote your videos
05:05 - Collaborate with other creators
06:24 - Participating in online communities
07:02 - Paid Promotion
08:31 - SEO Strategies
09:27 - Analyze your analytics
10:21 - Email Marketing
11:50 - Attend Events
12:56 - Engage with your audience
13:48 - Conclusion
#youtubechannelmarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-07-2215 min
MI PodcastMI Podcast Episode 35 - Marketing IT Services
Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
04:33 - Technical expertise
05:31 - Rapidly changing landscape
06:27 - Emphasis on data and analytics
07:21 - Focus on problem-solving
08:59 - Long sales cycles
10:22 - Technical content creation
11:37 - Conclusion
#ITServicesMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-07-2212 min
MI PodcastMI Podcast Episode 34 - SAAS MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
04:36 - Subscription-based model
06:16 - Focus on customer retention
07:30 - Need for education
08:32 - Emphasis on customer feedback
09:48 - Analytics-driven
11:28 - Emphasis on your trial & demo offers
12:20 - Personalization
13:16 - Referral marketing
14:30 - Influencer marketing
15:50 - Customer advocacy
16:46 - Conclusion
#SAASMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-07-2218 min
MI PodcastMI Podcast Episode 33 - BFSI MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
02:26 - Comply with regulations
03:46 - Emphasize trust and security
04:58 - Highlight competitive advantages
05:56 - Provide educational content
07:02 - Leverage customer data
08:50 - Embrace digital channels
09:23 - Offer exceptional customer service
11:05 - Foster partnerships
12:24 - Conclusion
#BFSIMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-07-2213 min
MI PodcastMI Podcast Episode 32 - Hotel/Restaurant MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
03:02 - Branding
04:38 - Offer Exceptional Guest Experiences
06:46 - Host Special Events
07:52 - Provide Value-Added Services
09:28 - Marketplaces
12:14 - SEO
13:24 - PPC
14:25 - Content Marketing
15:48 - Social Media Marketing
16:23 - Email Marketing
17:02 - Analytics & Measurement
18:16 - Conclusion
#HotelMarketing #RestaurantMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-05-1119 min
MI PodcastMI Podcast Episode 31 - Creative BriefingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
00:52 - Define the project scope
02:05 - Outline the creative strategy
03:21 - Describe the target audience
04:04 - Outline the creative elements
05:21 - Identify the deliverables
07:02 - Conclusion
#CreativeBriefing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-05-1109 min
MI PodcastMI Podcast Episode 30 - Marketing ConsultancyPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
02:19 - Market Research
04:28 - Marketing Planning
05:28 - Data Analysis
06:22 - Brand Identity Development
07:16 - Campaign Management
08:14 - Training & Support
10:18 - Conclusion
#MarketingConsultancy #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-05-1111 min
MI PodcastMI Podcast Episode 29 - Facebook Ads Optimization Techniques Part BPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
00:16 - Ad Placement
01:18 - Audience Insights
02:00 - Campaign Budget Optimization
02:47 - Ad Frequency Management
03:35 - Advanced Reporting
04:22 - Creative Testing
05:12 - Conclusion
#FacebookAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-05-1105 min
MI PodcastMI Podcast Episode 28 - Facebook Ads Optimization Techniques Part APodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
02:03 - Custom Audiences
02:58 - Lookalike Audiences
03:42 - Dynamic Ads
04:32 - Automated Bidding
05:38 - Retargeting Ads
06:39 - Video Ads
07:40 - A/B Testing
08:38 - Conclusion
#FacebookAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-05-1109 min
MI PodcastMI Podcast Episode 27 - Google Ads Optimization Techniques Part BPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
00:21 - Target ROAS
03:15 - Google Shopping Ads
04:35 - In-Market Audiences
05:21 - Demographic Targeting
06:06 - Ad Schedule Targeting
07:11 - Geographic Targeting
08:10 - Keyword Research & Expansion
09:20 - Conclusion
#GoogleAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-05-1110 min
MI PodcastMI Podcast Episode 26 - Google Ads Optimization Techniques Part APodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
04:47 - Smart Bidding
06:13 - Custom Intent Audiences
07:54 - Responsive Search Ads
08:47 - Ad Customizers
09:59 - Conversion Tracking
11:05 - Remarketing
12:40 - Ad Rotation
13:53 - Conclusion
#GoogleAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-05-1114 min
MI PodcastMI Podcast Episode 25 - Personal BrandingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
03:58 - Identify your unique value proposition
05:46 - Define your target audience
07:08 - Create a personal brand statement
08:33 - Establish an online presence
09:17 - Develop a content strategy
09:57 - Network and build relationships
12:39 - Be consistent
14:41 - Conclusion
#PersonalBranding #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2816 min
MI PodcastMI Podcast Episode 24 - Sponsorships in MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
02:58 - Alignment with brand values
05:02 - Target audience
06:34 - Reach and exposure
07:30 - Cost-effectiveness
09:03 - Competitor activity
10:19 - Measurable outcomes
11:37 - Conclusion
#SponsorshipsinMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2813 min
MI PodcastMI Podcast Episode 23 - My top learnings as a marketerMI Podcast Episode 23 - My top learnings as a marketer
Podcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
02:43 - Keep up with industry trends
05:00 - Test and measure everything
06:38 - Build strong relationships
08:54 - Be adaptable
10:09 - Stay ethical
12:28 - Make a strategy & believe in the execution process
14:24 - Quality of database is of utmost importance
15:57 - Attitude is more important than aptitude in marketing professionals
17:54 - Marketing is more of an art than a science
18:42 - Marketing needs a strong leadership & work planning skills
20:31 - Conclusion
#MarketerLearnings #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2820 min
MI PodcastMI Podcast Episode 20 – Real Estate MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
01:39 - Website & Social Media Presence
03:55 - Property Listings
05:23 - Networking
06:56 - Property Events
08:36 - Public Relations
10:05 - Conclusion
#RealEstateMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2810 min
MI PodcastMI Podcast Episode 12 – Edtech MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 - Introduction
06:53 - Product Positioning
08:44 - Content Marketing
10:18 - SEO
11:06 - Social Media Marketing
11:59 - Email Marketing
13:24 - Influencer Marketing
14:56 - Events & Webinars
16:12 - Public Relations
16:56 - Conclusion
#EdTechMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2818 min
MI PodcastMI Podcast Episode 11 – Account Based MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
00:00 - Introduction
04:46 - Target Accounts
06:54 - Account Insights
08:18 - Personalization
10:02 - Alignment
12:12 - Measurement
13:26 - Technology
15:10 - Conclusion
#AccountBasedMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2818 min
MI PodcastMI Podcast Episode 10 – LinkedIn AdvertisingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Content of the episode –
• Sponsored Content
• Sponsored Messaging
• Lead Gen Forms
• Text Ads
• Display Ads
#LinkedInAdvertising #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2426 min
MI PodcastMI Podcast Episode 9 – Benefits & Opportunities in CollaboratingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Content of the episode –
• Diverse Perspectives
• Access to New Audiences
• Shared Workload
• Creative Inspiration
• Networking Opportunities
• Fun Process
#Collaboration #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2413 min
MI PodcastMI Podcast Episode 8 – Community MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Content of the episode –
• Building the community
• Creating valuable content
• Encouraging UGC
• Offering exclusive benefits
• Identify the right platforms
• Create a branded presence
• Share relevant content
• Host online events
• Engage with members
#CommunityMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2414 min
MI PodcastMI Podcast Episode 7 - Marketing on LinkedInPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Content of the episode –
• TG as per Work Profile
• Create compelling content
• Optimize your LinkedIn profile
• Engage with your audience
• Use LinkedIn Ads
• Analyze your results
#LinkedInMarketing #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2414 min
MI PodcastMI Podcast Episode 6 - Optimization of your Digital Advertising CampaignsPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Content of the episode –
• Review your goals & your target audience
• Conduct thorough keyword research
• Ad extensions
• A/B Testing
• Remarketing
• Optimize your Landing Pages
• Conversion Tracking
• Optimize your bids
#DigitalAdsOptimization #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2417 min
MI PodcastMI Podcast Episode 5 - Relation between Marketing & SalesPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Content of the episode –
• What are the qualities & skills required for an experienced marketing professional
• What are the qualities & skills required for an experienced sales professional
• What is the relation between marketing & sales in a company
• How should the marketing department work with the sales department
#MarketingandSales #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2418 min
MI PodcastMI Podcast Episode 4 - Marketing Case StudiesPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Content of the episode –
Benefits of marketing case studies –
• Demonstrate Value
• Provide Social Proof
• Differentiation
• Sales Enablement
Types of marketing case studies -
• Industry-specific case studies
• Customer success stories
• Product launch case studies
• Competitive comparison case studies
• Problem-solving case studies
Key points to designing effective marketing case studies -
• Identify your target audience
• Use a storytelling approach
• Include testimonia...
2023-04-2413 min
MI PodcastMI Podcast Episode 3 - Types of Digital AdvertisingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Content of the episode –
• Search Advertising
• Display Advertising
• Social Media Advertising
• Native Advertising
• Email Advertising
• Programmatic Advertising
• Mindset to approach digital advertising
#DigitalAdvertising #DigitalMarketing #MarketingStrategy #nikhilkumarmarketing #mipodcast
2023-04-2415 min
MI PodcastMI Podcast Episode 2 - Ways to Improve Your Influencer MarketingPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Content of the episode –
• How to choose an influencer for your brand
• Benefits for small companies for using influencers for marketing
• Influencer marketing trends for 2023
• Q & A Session
#InfluencerMarketing #DigitalMarketing #BrandStrategy #nikhilkumarmarketing #mipodcast
2023-04-2432 min
MI PodcastMI Podcast Episode 1 - Basics of a marketing strategy for a businessPodcaster - Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Content of the episode -
• Importance of a Marketing Strategy
• Structure of a Marketing Strategy
• Duties of a Marketing Strategist
• Q & A Session
#MarketingStrategy #DigitalMarketing #BrandStrategy #nikhilkumarmarketing #mipodcast
2023-04-2435 min
Hip-Hop Hype HourUnderstanding Album SalesWith the recent headlines about Gunna's DS4EVER outselling The Weeknd's Dawn FM, Nikhil and Lucas delve deeper into the topic and break down the science behind why it happened.
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2022-01-241h 02
Hip-Hop Hype HourBest Rappers Under 23Due to the popularity of the "Best Rappers Under 30" episode, Nikhil and Lucas decided to run it back, but this time discussing rappers under the age of 23
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2022-01-171h 05
Hip-Hop Hype HourDawn FM & DS4EVER Album ReviewNikhil and Lucas share their thoughts on the new albums from The Weeknd and Gunna
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2022-01-0858 min
Hip-Hop Hype HourThe Dawn Is Upon UsNikhil and Lucas kick off season 3 by sharing their thoughts and predictions for Dawn FM and Drip Season 4, as well as discussing other artists and albums expected to drop in 2022.
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2022-01-0652 min
Hip-Hop Hype Hour2021 RecapNikhil and Lucas share their final thoughts on all the incredible Hip-Hop albums that dropped in 2021.
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2021-12-312h 16
Hip-Hop Hype HourWhat If...Nikhil and Lucas are joined by guest Jeremiah as they talk about some albums that were rumored in the past but never actually saw the light of day.
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2021-12-251h 06
Hip-Hop Hype HourArtist Spotlight: Roddy RicchNikhil and Lucas break down viral rapper Roddy Ricch's latest album, Live Life Fast.
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2021-12-2048 min
Hip-Hop Hype HourBest Rappers Under 30Nikhil and Lucas share their top 5 rappers under the age of 30 and debate their disagreements.
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2021-12-141h 36
Hip-Hop Hype HourArtists Who Fell OffNikhil and Lucas talk about artists who seemed poised for superstardom but instead became less and less popular over time.
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2021-12-041h 17
Hip-Hop Hype HourDay N Vegas RecapNikhil and Lucas share details about their incredible experience at the 2021 Day N Vegas music festival.
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2021-11-201h 41
Hip-Hop Hype HourArtist Spotlight: 21 SavageTo stay in line with the theme of Halloween, Nikhil and Lucas take a closer look at the career and discography of 21 Savage.
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2021-11-0159 min
Hip-Hop Hype HourLatest Music NewsNikhil and Lucas break down everything that's happened this past week in the world of Hip-Hop and R&B with the release of Majid Jordan's new album, The Weeknd's major changes to his highly anticipated After Hours tour, and the rumblings about Kendrick Lamar's new album being closer than we think.
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2021-10-2357 min
Hip-Hop Hype HourArtist Spotlight: Young ThugWith the release of his new studio album Punk, Nikhil and Lucas take some time to discuss the music and career of one of the most unique rappers of the past several years, Young Thug.
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2021-10-161h 20
Hip-Hop Hype HourArtist Spotlight: Don ToliverNikhil and Lucas talk about Don Toliver's meteoric rise to fame and do a detailed review of his new album: Life of a Don
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2021-10-1054 min
Hip-Hop Hype HourRanking R&B ArtistsFollowing up on the episodes Ranking Producers and Ranking Rappers, Nikhil and Lucas compile a list of their favorite R&B artists and organize them into a tier list.
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2021-10-041h 12
Hip-Hop Hype HourThe Commercialization of Hip-HopNikhil and Lucas are joined by guest Marlo to talk about the commercial aspect of Hip-Hop and R&B.
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2021-09-251h 11
Hip-Hop Hype HourArtist Spotlight: Jay-ZGoing along with his recent resurgence through features on Kanye West's Jail and Drake's Love All, Nikhil and Lucas take a closer look at the life and career of one of Hip-Hop's most iconic legends: Jay-Z
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2021-09-191h 25
Hip-Hop Hype HourIs Social Media Ruining Music?To kick off season 2, Nikhil and Lucas are joined by their friends Archer and Pamela as they debate how social media platforms such as Twitter, Reddit, Instagram, and YouTube have impacted the perception, quality, and longevity of new music for better or worse.
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2021-09-111h 18
Hip-Hop Hype HourArtist Spotlight: DrakeTo wrap up season 1 of Hip-Hop Hype Hour, Nikhil and Lucas break down the release of Drake's highly anticipated studio album Certified Lover Boy and take a journey through his entire career.
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2021-09-042h 40
Hip-Hop Hype HourThe Drake and Kanye Beef: ContinuedA lot has went down in the past several days starting with Drake's verse aimed at Kanye on betrayal, Kanye's cryptic Instagram posts in response, Donda listening party 3, and the internet-breaking CLB announcement on SportsCenter. Nikhil and Lucas grab the mics to break it all down. (This episode was recorded on Friday, August 27th at 7:00 PM CST and all information presented reflects what was known at that time)
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2021-08-281h 05
Hip-Hop Hype HourRanking RappersDue to popular demand following the Ranking Producers episode, Nikhil and Lucas compile a list of their favorite rappers and rank them into a tier list.
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2021-08-211h 49
Hip-Hop Hype HourRanking ProducersNikhil and Lucas compile a list of some of the top Hip-Hop and R&B producers in the industry and rank them into a tier list
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2021-08-141h 19
Hip-Hop Hype HourArtist Spotlight: Isaiah RashadWith the recent release of Isaiah Rashad's second studio album: The House is Burning, Nikhil and Lucas take a deep dive into his career and discography up to this point.
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2021-07-311h 22
Hip-Hop Hype HourPredictions For Upcoming AlbumsIn what was originally supposed to be an Artist Spotlight on Kanye West, Nikhil and Lucas spend the first part of the episode recapping the past week's events that ultimately culminated in Kanye not releasing his long-awaited studio album Donda as was supposedly planned. In the rest of the episode, Nikhil and Lucas share their predictions and expectations for several other highly anticipated projects of 2021.
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2021-07-241h 16
Hip-Hop Hype HourArtist Spotlight: Pop SmokeWith the release of his second posthumous album, Nikhil and Lucas celebrate the short, but illustrious career of one of the most unlikely Hip-Hop stars
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2021-07-171h 25
Hip-Hop Hype HourAnalyzing Album RolloutsWith so many highly anticipated albums expected to drop over the new few months, Nikhil and Lucas share their thoughts on when they expect them to be released and break down how artists promote and roll out new music.
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2021-07-121h 04
Hip-Hop Hype HourArtist Spotlight: Tyler, The CreatorNikhil and Lucas break down and even share some controversial opinions on Tyler, The Creator's latest project and overall career.
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2021-06-301h 26
Hip-Hop Hype HourCollab AlbumsNikhil and Lucas analyze some of the most notable collab albums in recent years
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2021-06-2047 min
Hip-Hop Hype HourArtist Spotlight: MigosNikhil and Lucas share their thoughts on the Migos' new album Culture 3 and take a look back on their rise to fame over the years
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2021-06-121h 32
2021-06-0901 min
Hip-Hop Hype HourBillboard Music Awards RecapNikhil and guest host Archer (filling in for Lucas) share their thoughts and opinions on the winners from the 2021 Billboard Music Awards!
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2021-05-261h 05
Hip-Hop Hype HourStreaming and SoundcloudNikhil and Lucas talk about how modern technologies like music streaming and Soundcloud have impacted how Hip-Hop music is consumed and they've opened new avenues for artists to become stars.
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2021-05-2357 min
Hip-Hop Hype HourArtist Spotlight: J. ColeLining right up with the recent release of The Off-Season by J. Cole, Nikhil and Lucas take a deep dive into his entire career up until this point and share their thoughts on the new project.
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2021-05-151h 362021-05-0400 min2021-05-0400 min2021-05-0400 min2021-05-0300 min