Shows
What It Means: A Forrester PodcastCalifornia’s New AI Law, Anthropic’s Latest Model, B2C Advertising OptionsPrincipal Analyst Alla Valente breaks down California’s new AI law, VP and Research Director Chris Gardner discusses the impact of AI models on software development roles, and Principal Analyst Nikhil Lai reviews Best Buy’s “in-store takeover” advertising offering.
2025-10-1626 min
RMX - The Retail Media PodcastThe Retail Media Podcast: Mirakl Mornings at Cannes LionsIn a special episode, Colin Lewis collates the key lessons from Cannes Lions speaking with guests from Boston Consulting Group (BCG), Forrester, Rakuten and Symbiosys.Recorded live at Mirakl Mornings event in Cabana 13 on Majestic Beach, Cannes, this episode features exclusive interviews conducted by Colin as well as soundbites from each of the speakers' presentations. Hear from Bashar Kachachi, founder and CEO of Symbiosys; Kristina Raptovaiahead of partnerships & advertising, Retail Media Lead at Rakuten France; Daniel Gospodinov, partner, EMEA Retail Media Lead at BCG; and Nikhil Lai principal analyst, performance marketing for Forrester.
2025-06-2420 min
Retail Media Breakfast ClubAre You Sitting on a Retail Media Goldmine?In this episode, I dive into some fresh insights straight from the Cannes Festival of Creativity, where I caught a fascinating research presentation at the Mirakl Cabana. Partnering with Forrester, Mirakl unveiled a report titled “Are You Sitting on a Retail Media Goldmine?”—and let me tell you, the findings are eye-opening. From cultural shifts in retail to tapping into the overlooked mid- and long-tail advertisers, we cover the evolving retail media landscape and what it really means for brands and marketplaces.I also touch on my participation in the inaugural “celebrity death match” debate alo...
2025-06-1906 min
The Big StoryThe Culture Clash Underneath Creative Ad Tech - E316To explain Forrester's latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
2024-11-0137 minWhat It Means: A Forrester PodcastAre We Nearing The End Of The Google Era?Two major antitrust lawsuits could loosen Google’s grip on online search and advertising. What are the potential implications, and how should brands and advertisers prepare? Senior Analysts Nikhil Lai and Mo Allibhai discuss the cases and the broader shifts ahead for search marketing and advertising on this week’s What It Means episode.
2024-10-2433 min
The Advertising Forum by MarketectureUnlocking Creative PotentialSeries Sponsor: Flashtalking by MediaoceanIn this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come. 4 Takeaways: - Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix - Innovative Testing: Breaking down ad components and testing variables allows for precise optimization - Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies- Cultural Shifts: Bridging the gap between creatives and...
2024-04-0109 min
AdTechGod PodThe AdTech Forum Series 1: Episode 4 (Creative)In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come. 4 Takeaways: - Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix - Innovative Testing: Breaking down ad components and testing variables allows for precise optimization - Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies- Cultural Shifts: Bridging the gap between creatives and performance marketers is key to #AdTech creative...
2024-02-1509 minWhat It Means: A Forrester PodcastThe Future Of Search In A GenAI WorldGenerative AI is poised to upend every aspect of search marketing. In this episode of What It Means, Senior Analyst Nikhil Lai explains the rapid changes that search marketers need to prepare for now.
2024-01-1122 min
Dentists Who Invest Podcast10x Your Dental Career with The 10x Team DWI-EP184You can download your FREE report on how you can avoid financial mistakes as a dentist using the link just here >>> dentistswhoinvest.com/podcastreport———————————————————————Ever dreamt of scaling the dizzying heights of dentistry? We hear from four pioneers in the field, offering insights into their groundbreaking work. Nick Hill gives us a tour of how ICAM4D is revolutionizing full arch implants, while Dr. Sheela Lai takes us through her remarkable journey in non-invasive aesthetic treatments. Also, join us as Dr. Chetan Matias spills the secrets behind a successful and efficient dental practice, and Dr. Dev Patel underscores the piv...
2023-10-1850 min
No HypeNikhil Lai — Shopping Around: The New Reality of Retail MediaNikhil Lai, a Senior Analyst at Forrester, joins Allyson and Brett to dig deep into retail media networks, their benefits and what they mean for the future.
Join them as they reflect on everything from what it means to be a brand marketer today, the role of retailers, and the problems with search results. Discover how Lai’s predictions for 2023 hold up, his thoughts on the 4Ps, and what smaller businesses can do to compete
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2023-05-0841 min
Get Creators Productive: by Robb HechtEpisode 8: ⏰ TikTok'ed?🔥 mary meeker for 🖼️ visual marketers, addictive candy = TikTok, the disruptor CMO 🤽♂️playbook; marketing 💸 1/2 budgets = content; D2C 🔑 key = retention. Will your brand be filtered 🚬 ‘in’ or filtered ‘out’?Helping marketers translate trends into actions, Get Customer Productive is a Robb Hecht curated newsletter that marketing execs read to empower their customers, their careers and to keep their brands ahead of societal automation, social commerce & algorithmic CX trends coming out of Amazon, Facebook, Apple & Google + China’s BAT (Baidu, Alibaba, Tencent). Let me know how you think it can be improved, simply hit reply or reach me here.[👀 The Week’s Insights Rollup]
2019-07-0303 min