Shows
Email Swipes | Email marketing teardowns for SaaS brandsREPLAY: Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems♻️ This is a replay episode originally aired on August 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️Let’s dive into the strategies and methods used in the Powtoon webinar registration email, featured in Episode 26.Ideas you don’t want to miss(04:54) Takeaway 1: Use data to personalize for relevance, not for attention(06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever...2025-08-1110 min
Email Swipes | Email marketing teardowns for SaaS brandsREPLAY: How Powtoon swiped a hack from their sales rep to increase email opens – and score consistent 40% webinar attendance rates (with Anna Levitin) | Personalized ProblemsShownotes:♻️ This is a replay episode originally aired on August 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates.Ab...2025-08-0628 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: Email best practices are meant to be broken | Takeaways from Cold Connections♻️ This is a replay episode originally aired on September 04, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28.Ideas you don’t want to miss(04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project(05:06) Takeaway #2: The more research you have, the stronger you...2025-08-0412 min
Email Swipes | Email marketing teardowns for SaaS brandsREPLAY: How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold ConnectionsShownotes:♻️ This is a replay episode originally aired on August 28, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️When you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer?If you’re Alex Sanfilippo of Po...2025-07-3030 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: The RIGHT emotions to layer into your email copywriting | Takeaways from Choral Closing♻️ This is a replay episode originally aired on July 24, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22.Ideas you don’t want to miss(04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should(07:42) Takeaway #2: Wo...2025-07-2810 min
Email Swipes | Email marketing teardowns for SaaS brandsREPLAY: How Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral Closing♻️ This is a replay episode originally aired on July 17, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️Shownotes:When you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program.About our...2025-07-2327 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: No feedback is also feedback | Email Takeaways from Sentiment Score♻️ This is a replay episode originally aired on March 26, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️Shownotes:Let’s dive into the strategies and methods used in the Collishop birthday email, featured in Episode 40.Ideas you don’t want to miss(3:12) Takeaway #1: Start small and scrappy(5:42) Takeaway #2: Unexpected insights can come from unconventional approaches(08:19) Takeaway #3: Divers...2025-07-2113 min
Email Swipes | Email marketing teardowns for SaaS brandsREPLAY: How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score♻️ This is a replay episode originally aired on March 19, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️When your client’s legacy tool lacks the most basic email functionality, where do you even start? If you’re Jasper Van Laethem, you start with a simple birthday email – and then use sentiment data to uncover a massively important piece of feedback that – with a few unintuitive tweaks – boosts c...2025-07-1626 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: It's your contractual right to promote yourself to your email subscribers | Takeaways from Content Contract♻️ This is a replay episode originally aired on Feb 12, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️Let’s dive into the strategies and methods used in the Ness Labs book reveal email, featured in Episode 34.Ideas you don’t want to miss(08:24) Takeaway #1: Use storytelling for these 2 reasons(09:13) Takeaway #2: Email is all about relationships – and relationships are emotional(09:49) Tak...2025-07-1418 min
Email Swipes | Email marketing teardowns for SaaS brandsREPLAY: How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content ContractShownotes:♻️ This is a replay episode originally aired on Feb 05, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️When you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture it...2025-07-0934 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: How to take your emails omnichannel | Takeaways from Love and Links♻️ This is a replay episode originally aired on Feb 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️About this episodeLet's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3.Takeaways(1:37) Takeaway #1: Take stock of your customer lifecycle after big changes.(3:47) Takeaway #2: Don...2025-07-0711 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and LinksShow notes♻️ This is a replay episode originally aired on Feb 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedo...2025-07-0224 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: Brand forward emails vs. performance marketing | Takeaways from Absurdist AdieuLet’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.Ideas you don’t want to miss(06:11) Takeaway #1: Build your brand’s human side with safety nets(06:16) Takeaway #1.1: Test your sender names(07:43) Takeaway #2: Keep the customer front and center when using humor(10:24) Takeaway #3: Weave branding into your email strategy(11:32) Takeaway #4: Find mini-niches to spotlight and engage withLinks from this episodeTake a look at the emails we featured in Ep. 18Plan more effective campaig...2025-06-3012 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: How Drizly said goodbye in style – despite the brief requiring an absurd amount of emails (with Jared Jones) | Absurdist AdieuShow notes♻️ This is a replay episode originally aired on June 19, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️How do you bid farewell to your subscribers after building a fan base who consistently posts your emails to social? Oh, and you’re not tasked with sending one or two goodbyes – your brief includes 19 (!) reminders. If you’re Jared Jones, formerly of Drizly, you lean into the h...2025-06-2534 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: How and why to use humor in your emails | Takeaways from Reputation "Rev"ampedLet's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9.Takeaways(2:32) Takeaway#1: Creativity isn’t magic(3:25) Takeaway #2: Safe risks are the name of the game(4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability(7:03) Takeaway #4: Be understanding of clients/boss’ hesitations to riskLinks from this episode:Take another look at the email we featured in Episode 7Get access to Nick's class on creativity when you join Email Mastery.Get really j...2025-06-2309 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: How Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”ampedShow notes♻️ This is a replay episode originally aired on Mar 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt b...2025-06-1825 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause♻️ This is a replay episode originally aired on May 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️Timestamps(3:23) Takeaway 1: Convert users by helping them to get to the aha moment(5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance(6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams(7:19) Takeaway 4: Challenge y...2025-06-1618 minEmail Swipes | Email marketing teardowns for SaaS brandsREPLAY: How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox PauseShow notes♻️ This is a replay episode originally aired on May 2, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talkin...2025-06-1113 min
Email Swipes | Email marketing teardowns for SaaS brands50th Episode Bonus: global voices, big email takeaways, + ChatGPT in the kitchen?What do eight email pros across five countries, a DIY team of one, and a ChatGPT pie recipe have in common? In this season wrap-up, we’re talking global email insights, smart teamwork strategies, and why AI still needs your brain to get email right.Ideas you don’t want to miss(0:53) The unintentionally internationality of this season — and why cultural context matters(2:04) How more guests this season work with teams — and how solo marketers can build a “non-team team”(2:33) Why AI, templates, or best practices aren’t enough — and w...2025-06-0404 min
Email Swipes | Email marketing teardowns for SaaS brandsEven pretty emails should sell | Takeaways from Crafting ConversionsLet’s dive into the strategies and methods used in the Four Sigmatic Black Friday email, featured in Episode 48.Ideas you don’t want to miss(2:04) Takeaway #1: Vet your projects using the Four F’s(3:02) Takeaway #2: The best copy marries creativity AND data(4:06) Takeaway #3: Pretty emails can (and should!) be persuasive(4:43) Takeaway #4: Let your customers fill your content calendar by mining reviews for email ideas(6:07) Takeaway #5: My creative brainstorming process (lots of words, a little magic)(7:06) Takeaway #6: Make sure your segmentation strategy is pulling its weight...2025-05-2807 min
Email Swipes | Email marketing teardowns for SaaS brandsHow we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting ConversionsWhen your client has specific email requirements that don’t fit your data-first approach, how do you earn conversions, while still maintaining that creative voice they’re looking for? If you’re me, you mine the customer reviews for punchy copy that speaks directly to the customer’s hesitations.Ideas you don’t want to miss(1:14) Why this dizzying campaign was different than any other Black Friday campaigns I’d worked on previously(1:52) The #1 thing I love about Four Sigmatic emails(2:29) How I got around the creative-first approach and snuck in some voice o...2025-05-2106 min
Email Swipes | Email marketing teardowns for SaaS brandsHow small businesses can successfully DIY their email marketing | Takeaways from Hyping HoneyShownotes:Let’s dive into the strategies and methods used in the South Mountain Bees holiday tease email, featured in Episode 46.Ideas you don’t want to miss(02:35) Takeaway #1: Outsource to systems, not just people(03:41) Takeaway #2: Don't hate on pop-ups, but time them right so they aren’t hateful(04:11) Takeaway #3: Know your audience's unique engagement signals(07:06) Takeaway #4: Keep testing on social, but keep some exclusivity for your subscribers(07:44) Takeaway #5: Make your One Reader someone in your life(08:18) Takeaway #6: Avoid tease emails if you need m...2025-05-1411 min
Email Swipes | Email marketing teardowns for SaaS brandsHow South Mountain Bees uses email to build buzz before the holiday season (with Adriana Compagnoni) | Hyping HoneyShownotes:When your dad's birthday is November 30, how do you pull off a successful holiday season without sacrificing precious family time? If you're Adriana Compagnoni, you launch an exclusive pre-sale that not only builds buzz – but also carves out space to enjoy the season.About our guestAdriana became a beekeeper in 2012 with two hives and a lot of enthusiasm. Having over 20 years of academic experience in computer science, and being an avid gardener, she approaches beekeeping with a scientist's eye and a gardener’s mind. Because of the susceptibility of bees to pest...2025-05-0736 min
Email Swipes | Email marketing teardowns for SaaS brandsEmail marketing is not an end, it's a means | Takeaways from Fixing FatigueShownotes:Let’s dive into the strategies and methods used in the Webroot lead gen email, featured in Episode 44.Ideas you don’t want to miss(02:26) Takeaway #1: Email is not an end, it's a means(04:15) Takeaway #2: Identify your product as a solution or a delighter to plan your approach accordingly(05:14) Takeaway #3: You can only forego email basics if you're small(05:40) Takeaway #4: Strategy-first - copy, code, and design second(08:12) Takeaway #5: Value alignment is often just a differentiator, not a purpose driverLinks from this epis...2025-04-3008 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Dusk’s last minute lightning bolt landed a 62% form fill rate from a burnt out email list (with Heather Hurd) | Fixing FatigueWhen your audience is tired of your generic, list-wide emails, but your content and segmentation has improved – how do you convince them to start opening again? If you’re Heather Hurd of Dusk Marketing, you make a bold decision to change the sender name – and increase conversions from 0% to 34% open rates in just weeks, with a 26% click-through rate and 62% form completion.About our guestHeather Hurd is a marketing leader, keynote speaker, and the CMO and founder of Dusk Marketing. In this role, Heather provides brand and content marketing consulting to help you create the strateg...2025-04-2320 min
Email Swipes | Email marketing teardowns for SaaS brandsEven a $1 price increase email is risky | Takeaways from Raising RatesShownotes:Let’s dive into the strategies and methods used in the Detrack pricing increase email, featured in Episode 42.Ideas you don’t want to miss(04:08) Takeaway #1: Create a game plan for adoption, especially when customers differ from users(04:49) Takeaway #2: Money is not logical - even a $1 increase will bring up the migration question(06:50) Takeaway #3: Sweep your copy for show vs. tell(07:56) Takeaway #4: Add a curiosity element to clear subject lines to entice opens(08:40) Takeaway #5: Sweep your copy for specificity(10:10) Takeaway #6: Don't get too...2025-04-0910 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising RatesShownotes:When you're a logistics app that hasn't raised prices in close to a decade – during economic uncertainty and amidst industry-wide price hikes – how do you break the news without breaking customer trust? First, craft a transparent, compassionate email – then swipe a simple progress infographic to prove value.Ideas you don’t want to miss(3:11) Why the Detrack app is “ugly” (their words!)(4:43) The 2 factors that made Detrack nervous about communicating their upcoming price increase – and the hidden blessing in the negativity(5:28) The basic strategy every pricing increase series needs(5...2025-04-0209 min
Email Swipes | Email marketing teardowns for SaaS brandsNo feedback is also feedback | Email Takeaways from Sentiment ScoreShownotes:Let’s dive into the strategies and methods used in the Collishop birthday email, featured in Episode 40.Ideas you don’t want to miss(3:12) Takeaway #1: Start small and scrappy(5:42) Takeaway #2: Unexpected insights can come from unconventional approaches(08:19) Takeaway #3: Diversify your customer feedback collection(10:31) Non-Takeaway #4: How people don’t provide feedback is just as important as how they do provide feedback(11:30) Takeaway #5: Creative button copy belongs in secondary links(12:17) Takeaway #6: The key to successful luxury emails? StorytellingLinks from this episodeT...2025-03-2612 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment ScoreWhen your client’s legacy tool lacks the most basic email functionality, where do you even start? If you’re Jasper Van Laethem, you start with a simple birthday email – and then use sentiment data to uncover a massively important piece of feedback that – with a few unintuitive tweaks – boosts conversions by 63.8%.About our guestJasper is an email marketing and CRM expert with over 12 years of experience. He has worked at some great companies, including Nestlé, Lidl, and Colruyt Group. Jasper is also a speaker at international conferences, delivering several speeches at events such...2025-03-1926 min
Email Swipes | Email marketing teardowns for SaaS brandsFIRST_NAME is not email personalization | Takeaways from Voter VariationsLet’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38.Ideas you don’t want to miss(02:53) Takeaway #1: When you don’t get replies, lean on other pulse metrics(04:06) Takeaway #2: Go beyond first name personalization for deeper impact(05:01) Takeaway #3: Get the most out of your evergreen emails by iterating on the full user journey(05:32) Takeaway #4: Spend 5 minutes a day reading promo emailsLinks from this episodeTake a look at the emails we featured in Ep. 38Plan...2025-03-1206 min
Email Swipes | Email marketing teardowns for SaaS brandsHow the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter VariationsWhen you're sending personalized election results to millions of people across hundreds of constituencies, how do you pull it off —especially since results only start rolling in at 2 AM? If you're Jay Oram, Head of Development at Action Rocket, you build a sophisticated system of automation, live data rendering, fail-safes – and sheer dedication – to deliver real-time results straight to voters' inboxes.About our guestI love email development, the challenges, the code, the community. Day to day I look after the code me and my team create at ActionRocket.Ideas you do...2025-03-0531 min
Email Swipes | Email marketing teardowns for SaaS brandsDon't write emails in a silo | Takeaways from Template TeamworkLet’s dive into the strategies and methods used in the Semrush case study email, featured in Episode 36.Ideas you don’t want to miss(02:58) Takeaway #1: Use 1-off communications as a testing playground(04:15) Takeaway #2: Don’t just collect data, use it too(05:27) Takeaway #3: Make room for the crazy(05:51) Takeaway #4: Share, collaborate, and build in public(06:08) Takeaway #5: Change up the sender name and branded elements to create a pattern interrupt(08:05) Takeaway #6: Tap into your teams for insights(09:05) Takeaway #7: First strategy, then copyLinks...2025-02-2609 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template TeamworkWhat happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points.About our guestTaylor Raffa is the Mass Email Team Lead at Semrush, a leading SaaS platform for digital marketing. Her team crafts engaging newsletters, drives impactful campaigns, and fosters a strong culture of connection. With over a decade of international email marketing experience across diverse industries, Taylor has worked in the US...2025-02-1922 min
Email Swipes | Email marketing teardowns for SaaS brandsIt's your contractual right to promote yourself to your email subscribers | Takeaways from Content ContractLet’s dive into the strategies and methods used in the Ness Labs book reveal email, featured in Episode 34.Ideas you don’t want to miss(08:24) Takeaway #1: Use storytelling for these 2 reasons(09:13) Takeaway #2: Email is all about relationships – and relationships are emotional(09:49) Takeaway #3: Take risks, then massage your strategy to reduce risk(10:41) Takeaway #4: Introduce pattern interrupts to balance familiarity with freshness(11:38) Takeaway #5: Use email signatures to kill 2 birds with 1 stone(12:19) Takeaway #6: It’s your contractual right to promote yourself to your readers(14:10) Takeaway #7: Provide v...2025-02-1218 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content ContractWhen you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture its weight, and inspire action.About our guestAnne-Laure Le Cunff is an award-winning neuroscientist, entrepreneur, and author. She founded Ness Labs, an online learning platform offering evidence-based resources for professional and personal growth, which weekly newsletter has more than 100,000 readers. She is also a researcher at the Ins...2025-02-0533 min
Email Swipes | Email marketing teardowns for SaaS brandsYour customers don't have to love your emails | Takeaways from Reply ToLet’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32.Ideas you don’t want to miss(03:47) Takeaway 1: Know your audience and tailor your strategy to their reality.(04:35) Takeaway #2: Always remember that your first sell is the internal team, not just the subscribers.(05:42) Takeaway #3: Weigh the pros and cons. We may be best serving our customers, even if they think we’re doing things wrong.(07:17) Takeaway #4: Know your lines. What matters to you as a brand? What matters to you for your custom...2024-10-0907 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Doodle played with email to push pain point buttons and increase paid upgrade conversions by 64% | Reply ToWhen your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increase paid conversions by 64%.Ideas you don’t want to miss(03:21) The goal of the emails in this sequence – and why things are different nowadays(03:57) Why we decided to go hard on voice...2024-10-0207 min
Email Swipes | Email marketing teardowns for SaaS brandsPlain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning WinbackLet’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30.Ideas you don’t want to miss(03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing(04:48) Takeaway #2: Flex those humility muscles before asking for customer feedback(05:55) Takeaway #3: Use email content to take shared values further(08:00) Takeaway #4: Learn (and use) your customers’ lifecycle(08:49) Takeaway #5: Use choice to increase relevance when you don’t have the right data(09:17) Takeaway #6: Don’t blindly follow your co...2024-09-2510 min
Email Swipes | Email marketing teardowns for SaaS brandsHow SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning WinbackWhen your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at the same time.About our guestRand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founde...2024-09-1830 min
Email Swipes | Email marketing teardowns for SaaS brandsEmail best practices are meant to be broken | Takeaways from Cold ConnectionsLet’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28.Ideas you don’t want to miss(04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project(05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be(05:55) Takeaway #3: Give yourself the time to let the full process happen, without pressure(06:08) Takeaway #4: Be quick with cold (but not in the way you think)(07:12) Takeaway #5.1: Don’t be scared to follow up(07:41) Takeaway #5.2: Find that b...2024-09-0412 min
Email Swipes | Email marketing teardowns for SaaS brandsHow PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold ConnectionsWhen you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer?If you’re Alex Sanfilippo of PodMatch, you disregard your mastermind’s “don’t do it!” advice and offer your $1,200 course, completely free – and build relationships as you build up the global podcasting community.About our guestAlex Sanfilippo is the founder of PodMatch.com, a software that automatically matches podcast guests and hosts for intervi...2024-08-2829 min
Email Swipes | Email marketing teardowns for SaaS brandsPersonalization in email marketing isn't as simple as you think | Takeaways from Personalized ProblemsLet’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26.Ideas you don’t want to miss(04:54) Takeaway 1: Use data to personalize for relevance, not for attention(06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff(06:32) Takeaway #3: Make sure you’re using the right kind of data for personalization(07:40) Takeaway #4: Weigh the complexity of personalization vs. the output and value it’ll give you(08:24) Takeaway #5: Lean more on behavioral data than on data that you ask for2024-08-2109 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Powtoon swiped a hack from their sales rep to increase email opens – and webinar attendance (with Anna Levitin) | Personalized ProblemsWhen you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates.About our guestAnna Levitin is an Email & Lifecycle Marketing Specialist, formerly Email & Marketing Operations Lead at Powtoon. Anna is an email enthusiast with a talent for AB tests, segmentation, and positive ROI. Cultural anthropology background empowers her passion for understanding customers' behaviors, anticipating their needs, and delivering personalized content. Sh...2024-08-1428 min
Email Swipes | Email marketing teardowns for SaaS brandsWhy you shouldn't run email split tests | Takeaways from Doughnut DiversificationLet’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24Ideas you don’t want to miss(02:47) Takeaway #1: Judge carefully(04:11) Takeaway #2: Segment your list… but… do so with a grain of salt.(05:29) Takeaway #3: Test your offers before defaulting to that discount(06:26) Takeaway #4: Use research to answer your questions(07:00) Takeaway #5: Use email to test what research can’t answer for you(07:55) Takeaway #6: Match your copy to what your audience needs to hear(08:53) Takeaway #7: Realize that there is no obje...2024-08-0709 min
Email Swipes | Email marketing teardowns for SaaS brandsHow we varied Harvie's email offers, thanks to a cult favorite doughnut shop | Doughnut DiversificationWhen you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie.Ideas you don’t want to miss(01:21) How Harvie founder’s unique background gave rise to Harvie(03:29) The 3 reasons we needed to rethink Harvie’s promotional offers – and the 1 thing that made it tricky(04:58) The lightbulb moment – and why it worked...2024-07-3106 min
Email Swipes | Email marketing teardowns for SaaS brandsThe RIGHT emotions to layer into your email copywriting | Takeaways from Choral ClosingLet’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22.Ideas you don’t want to miss(04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should(07:42) Takeaway #2: Would you say this in real life? Maybe that’s okay, maybe it’s not, but you need to dig into the why(08:22) Takeaway #3: It’s your job to take the reins on emotion(09:55) Takeaway #4: Every touchpoint is a branding opportunity. Which means every email is a branding...2024-07-2410 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral ClosingWhen you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program.About our guestRy Schwartz has been deep in the trenches for dozens of 6- and 7-figure program launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few...2024-07-1726 min
Email Swipes | Email marketing teardowns for SaaS brandsYour UX is killing your email performance | Takeaways from Coding QuizzesLet’s dive into the strategies and methods used in the Sinch April Fool’s Day email, featured in Episode 20.Ideas you don’t want to miss(02:26) Takeaway 1: Block the big things into your content calendar(02:09) Takeaway #1.1: Feeling pressured by certain email norms? Strip it down to the why and reformat accordingly(02:48) Takeaway #2: Don’t stop until you hit the dead end of the customer experience(05:08) Takeaway #3: Build brand loyalty when you use (real) exclusivity(05:28) Takeaway #4: Find good mentors. Or… maybe be a good mentor.(06:18) Takeaway...2024-07-1007 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding QuizzesWhen your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience.About our guestMegan Boshuyzen is the award-winning Senior Email Developer at Sinch Email, overseeing email development for Sinch Mailgun, Sinch Mailjet, and Sinch Email on Acid. She also leads Email on Acid’s monthly “Notes from the Dev” show, helping to advance...2024-07-0327 min
Email Swipes | Email marketing teardowns for SaaS brandsBrand forward emails vs. performance marketing | Takeaways from Absurdist AdieuLet’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.Ideas you don’t want to miss(06:11) Takeaway #1: Build your brand’s human side with safety nets(06:16) Takeaway #1.1: Test your sender names(07:43) Takeaway #2: Keep the customer front and center when using humor(10:24) Takeaway #3: Weave branding into your email strategy(11:32) Takeaway #4: Find mini-niches to spotlight and engage withLinks from this episodeTake a look at the emails we featured in Ep. 18Plan more effective campai...2024-06-2612 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Drizly said goodbye in style – despite the brief requiring an absurd amount of emails (ith Jared Jones) | Absurdist AdieuHow do you bid farewell to your subscribers after building a fan base who consistently posts your emails to social? Oh, and you’re not tasked with sending one or two goodbyes – your brief includes 19 (!) reminders. If you’re Jared Jones, formerly of Drizly, you lean into the humor of the situation and craft a sendoff that perfectly matches the absurdist voice your brand is loved for.*About our guest*Jared Jones is a writer, musician, and one-time podcast guest living in Boston, Massachusetts. He's currently trying to sell his first screenplay so if y...2024-06-1934 minEmail Swipes | Email marketing teardowns for SaaS brandsBonus Episode: Behind the Scenes of Email Swipes Season 1Whew, it’s been a fun season! Let’s take a peek behind the making of Email Swipes! And hey, you can even shape Season 2 when you gimme feedback on Season 1.Ideas you don’t want to miss(01:05) Why I started Email Swipes despite the fact that I’m not your classic podcast person(03:41) The one thing I’d do differently if I was launching Email Swipes again(04:28) The best part of the launch (that I almost didn’t even include)(04:39) Why I edited the first 10 episodes myself – and why I started o...2024-06-0510 min
Email Swipes | Email marketing teardowns for SaaS brands2 secrets for winning email content calendars | Takeaways from COVID CultureLet’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 15.Ideas you don’t want to miss(01:36) Takeaway #1: Keep your content goal-oriented(06:17) Takeaway #2: Keep your content action-oriented(07:12) Takeaway #3: Don’t forget that sender name reputation is worth more than subject line click-abilityLinks from this episodeTake a look at the email we featured in Episode 15Balance your content and promos better with my Promo and Launches Playbook or with my Campaign Ideation MasterclassFree consult when y...2024-05-2908 min
Email Swipes | Email marketing teardowns for SaaS brandsHow a Vietnamese PSA inspired an email that fostered positivity and social responsibility for Awara | COVID CultureHow do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara’s Earth Day sale, at the height of COVID-19.Ideas you don’t want to miss(02:01) The new idea the team came up with, to replace the original IRL initiative(03:13) What made this email risky(03:58) The disappointing response this email got(04:46) A similar email I once got from a different brand2024-05-2108 min
Email Swipes | Email marketing teardowns for SaaS brandsWhat everyone does wrong with their abandoned cart emails | Takeaways from Forgotten FlightsLet’s dive into the strategies and methods used in the POWERUP Toys abandoned cart email, featured in Episode 11.Ideas you don’t want to miss(02:08) Takeaway 1: Research gives you relevance.(03:03) Takeaway 2: Templates have their place, but they’re limited(03:26) Takeaway 3: Use abandoned carts to motivate, not just remind(05:29) Takeaway 4: Layer in emotion – it’s how people make decisions!(05:52) Takeaway 5: Test your buttons – boring often converts betterLinks from this episodeTake a look at the email we’re talking about todayPlan more eff...2024-05-1506 min
Email Swipes | Email marketing teardowns for SaaS brandsWhy future pacing is the #1 email copy hack | Takeaways from Inbox PauseLet’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7.Timestamps(3:23) Takeaway 1: Convert users by helping them to get to the aha moment(5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance(6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams(7:19) Takeaway 4: Challenge your defaults to keep yourself fresh(7:57) Takeaway 5: Get readers hooked with a micro-commitment(8:45) Listen in on Dawn’s experience collaborating on this project – and her insightful thoughts on the em...2024-05-0808 min
Email Swipes | Email marketing teardowns for SaaS brandsHow adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox PauseHow do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than having them paint their own imaginary self portrait for the future?Timestamps(4:27) How I landed on the big idea for this email flow – and the 3 reasons it worked so well...2024-05-0112 min
Email Swipes | Email marketing teardowns for SaaS brandsHow POWERUP Toys used nostalgia to lift their abandonment email recovery rate (with Sophia Dagnon of GetUplift) | Forgotten FlightsWhat happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order.Timestamps:(3:07) The first step the GetUplift team takes before they touch any copy(4:42) How the customer research fed this email idea(6:34) The standard emotion of abandoned cart – and what Sophia focused on instead(7:37) The little extras that make this abandoned cart shine(1...2024-04-1022 min
Email Swipes | Email marketing teardowns for SaaS brandsIs vulnerability in email marketing important? | Takeaways from Digit DisclosureLet's dive into the strategies and methods used in Hannah's webinar registration email, featured in Episode 13.Takeaways(4:38) Takeaway #1: Vanity metrics are so easy to get sucked into(5:57) Takeaway #2: Sometimes you can turn a "no" into a "yes, if..." (7:29) Takeaway #3: You can't please the people you normally please – 100% of the time. (8:15) Takeaway #4: Use these two barometers to test if you're oversharing:#1: Is this helpful for my audience? #2: Is sharing this appropriate for my audience? (9:41) Takeaway #5: Hit reply on emails that you like! ...2024-04-0310 min
Email Swipes | Email marketing teardowns for SaaS brandsHow sharing “bad” numbers built email subscriber trust – and increased signups (with Hannah Shamji) | Digit disclosureWhat happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever.Timestamps:(4:30) How Hannah’s research brain – and TikTok culture – led to this email(12:51) The balancing-act-slash-experiment that is Hannah’s email list(14:37) How to set objectives in research so you don’t color the data(18:09) The measure Hannah used for this email, in absence of...2024-03-2729 min
Email Swipes | Email marketing teardowns for SaaS brandsHow and why to use humor in your emails | Takeaways from Reputation "Rev"ampedLet's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9.Takeaways(2:32) Takeaway#1: Creativity isn’t magic(3:25) Takeaway #2: Safe risks are the name of the game(4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability(7:03) Takeaway #4: Be understanding of clients/boss’ hesitations to riskLinks from this episode:Take another look at the email we featured in Episode 7Get access to Nick's class on creativity when you join Email Mastery.G...2024-03-2008 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”ampedHow do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt brand equity, reinvigorated the dispirited team, and grew a cult-like following. Timestamps:(3:14) Why the New York Times slammed Rev – and how Nick took the opportunity to turn around the brand voice by the (sled) reigns(4:32) How they reduced risk pre-send(6:59) The follow up email that snowballed the...2024-03-1325 minEmail Swipes | Email marketing teardowns for SaaS brandsThe top things to include in your post purchase emails | Takeaways from Survey SweetsLet's dive into the strategies and methods used in the Licorice.com feedback request email, featured in Episode 5.Takeaways(2:03) Takeaway #1: Show, don't tell. (But, for real.)(3:32) Takeaway #2: Turn likability into reciprocity by using You vs. We(5:23) Takeaway #3: Couple logic with inspiration to get over your fear of surveying customers(6:50) Takeaway #4: Try psychological incentives before physical incentives(8:32) Takeaway #5: Test best practices(8:56) Takeaway #6: Listen to your intuition, especially when dealing with humans(9:29) Takeaway #7: Couple list-wide feedback initiatives with individual, behavior-based surveys2024-03-0612 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Licorice.com uses email to collect inspiring customer feedback (with Jonathan Packer of GOAT Foods) | Survey SweetsWhen you sell out of thousands of pounds of licorice mere months after launch, how do you learn why? And how to do it again? Especially if – like most brands – you’re hesitant to bother your customers? Listen in on how Licorice.com’s customer survey email gave them – not just decision data – but warm and fuzzy validation that has them hitting send on feedback requests without any hesitation.Timestamps:(1:31) How a domain name (and COVID-19) moved Jonathan from corporate to ecomm(3:40) The crazy inspiring feedback this email generated – and how it led to...2024-02-2813 minEmail Swipes | Email marketing teardowns for SaaS brandsHow to take your emails omnichannel | Takeaways from Love and LinksAbout this episodeLet's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3.Takeaways(1:37) Takeaway #1: Take stock of your customer lifecycle after big changes.(3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as long as you’re not being too pushy.(4:46) Takeaway #3: Stop evaluating emails by length. Instead, focus on the outcome of the length.(6:16) Takeaway #4: Borrow from other media(8:06) Takeaway...2024-02-2111 min
Email Swipes | Email marketing teardowns for SaaS brandsHow Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and LinksWhat happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine’s Day love letter to your customers.Ideas you don't want to miss: (4:00) How lack of legal approval actually inspired a better email(9:05) The elements that gave this email an authentic feeling of...2024-02-1423 minEmail Swipes | Email marketing teardowns for SaaS brandsThe #1 strategy for high-touch abandoned cart emails | Takeaways from Budget BreakthroughLet's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1. Plus, don't miss the surprise sequel to this email story! Takeaways(1:35) Takeaway #1: Email isn’t dead, but it is getting stale. Instead of chasing new, shiny platforms, how can you do email “fresh”? (3:08) Takeaway #2: Don’t scoff – save! Use “bad” emails to inspire good ones. (3:48) Takeaway #3: Just do behavioral emails. The work is worth it. (4:22) Tip: Gmail will thread – and bump up – a second email that has...2024-02-0713 min
Email Swipes | Email marketing teardowns for SaaS brandsHow a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget BreakthroughHow do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.Ideas you don't want to miss (3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)(6:02) How one brand's missed opportunity inspired this email swipe(9:45) Why this email is "not a work of copy genius" – and why that can gi...2024-01-3121 min
Email Swipes | Email marketing teardowns for SaaS brandsNew to Email Swipes? Here's what it's all about!How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?You send an email of course.These are real challenges that real brands faced – and solved – with email.Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies.Every other week, an email expert will...2024-01-3100 min
The Strategic Marketing ShowHow to Win With Email Copy in 2023 | With Nikki ElbazWhat email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years?That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and nine-figure eCom and SaaS darlings like Four Sigmatic and Shopify.She's the former Head of Email at Copyhackers and the current Founder of the Nicki Elbaz email consulting firm.A warm welcome to the Strategic Marketing Show, Nikki Elbaz.You can find Nikki over at NikkiElbaz.com.2023-05-1621 min
Conversion Tracking PlaybookConversion Copywriting Tips + AI Copy + Adapting Copy to Market Conditions + Analyzing Email Performance w/Nikki ElbazBrad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and guest Nikki Elbaz (Connect on LinkedIn and Twitter), talk all about converting via copy and emails. Nikki is a legendary conversion copywriter and shares her tips on where she goes for inspiration, brands that are crushing the copywriting game, copywriting changes during market changes, how she analyzes email performance today, and thoughts on AI copywriting. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.2022-08-0142 min
Being FreelanceEmail Strategist & Copywriter Nikki ElbazAfter being made redundant from her New York agency job, Nikki thought she’d go to Israel for a year and freelance as a copywriter. If it didn’t work out, she’d come back and get another agency job.7.5 years later her family has grown up in Israel. Their mum is very much still freelance.But she’s not a general copywriter anymore, she’s since found her niche in email strategy. Building authority and a small team. And a website experience which is pretty unique.In this episode we hear:- how a ma...2022-06-0545 min
Subscription Ecommerce LiveNikki Elbaz, Email Copywriting Expert, Subscription Ecommerce LiveIn this episode of Subscription Ecommerce Live, email copywriting expert Nikki Elbaz taught us how to write emails that increase AOV, CLV, CTR, and all the other good acronyms.
We discussed:
The #1 (really easy!) email opportunity every subscription business needs to take advantage of
The difference between subscriptions and memberships – and how they’ll affect your email planning
Promos, perks, and pauses – the emails to send within each of the 3 subscriber cycle stages
Dos and don’ts of subscription emails – using examples from the wild
About Nikki:
Dubbed “the Queen of Emails” by too many people...2022-04-071h 23
What's New With AdvertisingAsk A Growth Mentor: What Should You Initially Do In Your Acquisition To Increase Retention LaterThis is a mini-cast where we'll try to answer the questions of folks in my audience.
Aditya Gaur asked this question. Hope this helps him and some of you too.
Please reach out to these mentors if you want to dive more:
Mentor Soundbite # 1 Nikki Elbaz:
Website: nikkielbaz.com
Newsletter: nikkielbaz.com/subscribe
LinkedIn: linkedin.com/in/nikki-elbaz
Twitter: twitter.com/nikkielbaz
Product (ecomm focus): nikkielbaz.com/email-playbooks
Mentor Soundbite # 2 - Parikshit Joshi
Supported by - Growth...2022-02-1810 min
The Ecommerce Insights ShowEffective Email Marketing Strategy For Ecommerce Brands - Nikki ElbazIn this episode of The Ecommerce Insights Show, we sit down with Nikki Elbaz. Dubbed “the Queen of Emails” by many, Nikki is the copywriter behind emails for brands like Shopify Plus, Resident Home, Four Sigmatic, and more. She was previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommmerce brands hit that elusive $1:$40 ROI. We talk about the value of a well-written and well-planned email workflows that is often overlooked by most ecommerce brands.In this episode, you'll learn about:Leveraging evergreen workflows/sequences to drive significant revenueThe relationship betw...2022-01-061h 06
The Zoho Campaigns Expert DiariesHoliday email planning for 2021 ft. Nikki ElbazThe holiday season is a great time to boost ROI using email marketing. It is probably one of the busiest times of the year and a lot of marketers plan holiday emails well ahead to stay in the holiday season email marketing race. So here's our new episode of Expert Diaries where we have included tips and strategies that will help email marketers plan and run their holiday email campaigns for 2021.
In this session, we have Nikki Elbaz with us. She is a well-known email strategist and copywriter. She has previously worked as the Head of Email with Copyhackers and...2021-10-0134 min
Power Your EdgeSeason 2 Ep7: Nikki Elbaz, The Queen of EmailDubbed “the Queen of Emails” by too many people to count, Nikki is the copywriter behind emails for Shopify Plus, Resident Home, Four Sigmatic, and more. Previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommerce brands hit that elusive $1:$40 ROI. Get her actionable email insights at nikkielbaz.com/subscribe.In this episode you will learn:What investment helped her level-up into the big leagues.Freelance feast and famine. How to deal with it the right way.The questions to ask before taking another course.Her successful take on work...2021-07-0628 min
Power Your EdgeSeason 2 Ep7: Nikki Elbaz, The Queen of EmailDubbed “the Queen of Emails” by too many people to count, Nikki is the copywriter behind emails for Shopify Plus, Resident Home, Four Sigmatic, and more. Previously the Head of Email for the Copyhackers Agency, her micro-agency helps SaaS and ecommerce brands hit that elusive $1:$40 ROI. Get her actionable email insights at nikkielbaz.com/subscribe.In this episode you will learn:What investment helped her level-up into the big leagues.Freelance feast and famine. How to deal with it the right way.The questions to ask before taking another course.Her successful take on work...2021-07-0600 min
Inventive Marketing Club - A Marketing PodcastIMC Podcast #23: Email Marketing with Nikki Elbazhttps://ratherinventive.com/blog/imc-podcast-23-email-marketing-with-nikki-elbaz/
A lot of people's go-to in marketing is social media but I've noticed a reinsurance in email newsletters. I speak with Nikki Elbaz an email marketer about the benefits.
👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here ratherinventive.com/club/2021-05-0606 min
Inboxing, The Podcast about Email MarketingInboxing Episode 2 Featuring Nikki ElbazInboxing Episode 2 with Nikki Elbaz of Nikkielbaz.com. Nikki has built a career in email marketing by writing groundbreaking risky emails that have paid off hugely. It's no surprise she has written emails for brands like Shopify plus and Doodle and was head of Email for Copyhackers. She now is building her own consulting business and sells email marketing products to enable brands to do fantastic email marketing. Check her out at nikkielbaz.com 2021-02-2244 min
Customer ConversationsVoice of the customer to copy that converts with Nikki ElbazNikki Elbaz is a persuasive copywriter and email specialist at CopyHackers who’s written revenue generating content for brands including Shopify Plus, Doodle and Resident Home. She’s an expert in using research to understand why customers buy (and writing emails that make them do just that) and has shared her research knowledge for Product Led Institute, Bossitude Academy and CXL. Here are just a few of the topics we’ll discuss on this episode of Customer Conversations.
How to be a persuasive copywriter
What it means to be data driven in copy
How to get Voice of...2020-08-0432 min
Inventive Marketing Club - A Marketing Podcast57: Nikki Elbaz, Email Marketing [Something Inventive]Ben speaks with Nikki Elbaz, a copywriter specialising in email marketing for SaaS/tech companies.
Sponsors for this episode:
- 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.
- BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.
Show notes: https://ratherinventive.com/blog/57-nikki-elbaz-email-copywriting2020-04-0241 min
Predictable B2B Success12 Onboarding email best practices to boost business growthIn this episode, Nikki Elbaz, founder of nikkielbaz.com and unmassmarket.com shares the secrets to data-driven onboarding email sequences that get more products in more pockets. Insights she shares include:
What businesses don't know about email copy and how it can fuel their brand marketingHow to decide on which is best - long emails or short emailsWhat place does email still have in onboarding people on to SaaS productsHow to structure your onboarding emailsHow to determine the best email frequency and set the right expectationsOnboarding email best practices you need to drive business growthPLUS: How to test...2020-02-1150 min