Shows
The Business of Branding74. From Apparel to Attorney: How to Build and Protect Your Brand from Day One with Michelle Lynn of The LeaguelleIn this episode of The Business of Branding Podcast, Nikki sits down with Michelle Lynn, founder of The Leaguelle and co-founder of the women’s fishing apparel brand Real Skipper. A Cornell Law graduate and experienced entrepreneur, Michelle blends legal expertise with firsthand business knowledge to make trademarking approachable, empowering, and essential for every entrepreneur.They dive into Michelle’s journey from apparel entrepreneur to trademark attorney, the messy realities of product-based businesses, and the lessons she learned about timing, risk, and brand protection. Michelle breaks down the trademark process step-by-step, shares the biggest mistakes business owners make...
2025-09-1755 minThe Business of Branding73. BreakRoom Marketing : From Friendship to Founders - Building A Digital Marketing Empire That Delivers ROI Driven ContentIn this episode of The Business of Branding Podcast, Nikki sits down with Ashley Linnane and Tori Overmyer, the co-founders of BreakRoom Marketing, a boutique social media agency redefining what it means to create and manage content with purpose. Together, they share their unconventional paths from hairstyling, teaching, and photography into building a thriving agency rooted in strategy, creativity, and genuine partnership.You’ll hear candid stories about leaving the coaching industry, navigating burnout, scaling through hiring, and surviving the inevitable rollercoaster of entrepreneurship. They also reveal how they differentiate Break Room in a crowded space by fo...
2025-08-261h 08The Business of Branding72. Holland Paterno - How She Styled Her Way Into A Full Time Content Creator CareerFrom Palm Beach boutiques to TikTok virality, Holland has mastered the art of pivoting - in business, style, and life. In this episode, Nikki sits down with her longtime friend and fashion content creator, Holland Paterno, to talk about building a thriving brand, navigating the influencer world, and preparing for her biggest role yet: motherhood.You’ll hear how Holland went from retail jobs and toxic workplaces to creating a sustainable business through affiliate marketing, brand partnerships, and a whole lot of creative grit. She opens up about hitting the “sweet spot” on TikTok, why she’ll never fu...
2025-08-191h 09
Entreprenista341 - Nikki Arensman and Remi Aliseo, Thirdeye Studio: Expanding Revenue and Scaling Creatively with Permanent JewelryIn this episode, Nikki Arensman and Remi Aliseo - sisters, entrepreneurs, and the creative forces behind Thirdeye Studio - share how community and authentic connection have shaped every step of their business journey.
From launching a clothing line in their early twenties to building a go-to destination for tattoos, microblading, piercing, and permanent jewelry, Nikki and Remi open up about the lessons, pivots, and wins that come from learning as you go and trusting your instinct.
You’ll hear candid stories about their early days seeking mentorship, the challenges an...
2025-05-1957 min
The Cinnamon Effect - Inspiring Health-Focused Women to Live Life With PurposeEp. 70 - Prioritizing Mom Life, Having A VBAC, and Growing Your Brand with Nikki ArensmanIn this episode of The Cinnamon Effect, host Kimberly Hand sits down with friend and branding expert Nikki Arensman to explore the multifaceted journey of motherhood, personal branding, and the transformative experience of having a VBAC (vaginal birth after cesarean).Nikki, the Chief Brand Strategist at Hype Boss, takes us through her insightful process of uncovering a client’s unique traits and translating them into a compelling brand message. Together, Kimberly and Nikki candidly discuss the importance of prioritizing mom life while also emphasizing that personal branding is not just for entrepreneurs—it’s a vital aspect of eve...
2025-03-111h 09
The Cinnamon Effect - Inspiring Health-Focused Women to Live Life With PurposeEp. 2 - Cultivating Confidence with Nikki ArensmanFrom not knowing how to sew to creating a wildly successful activewear line, Nikki Arensman talks about the creation and evolution of her brand, becoming a brand designer for other female entrepreneurs and her newest exciting venture. Kimberly and Nikki discuss pivoting in life, motherhood and her mentality of progress over perfection. For more information on Nikki: Instagram: @nikkiarensman Website: www.nikkiarensman.com
2023-11-0758 min
AMPLIFY Your Brand and Business113 | Infusing your personality into your brand & business w/ Lisa AiharaHello friends! I am so excited for today’s episode because it’s all about branding! As a personal branding photographer and coach, “brand” is something of a buzzword that we hear a LOT. Sometimes as creative business owners, we aren’t really sure if we have a strong brand or not. I’m thrilled to be talking to Lisa Aihara today who will be taking us on an active and visual journey of self-discovery as she opens up about the power in her own brand, introducing a newfound and compelling conflict between professional ambitions and creative desires. A little bi...
2023-05-0247 min
The Dreamer's ManualBuilding a Binge-able Brand with Nikki ArensmanHow do you feel about your brand? I’ve been saving this guest interview all summer, and I’m so excited to share it with you now! If you’re intrigued by all things branding, this episode is for you!Today Nikki shares the fundamental things you must have in place with your branding so you’re positioned appropriately for your ideal client to find you and buy from you, how to build a brand strategy, how to balance your personal style with your brand style - and so much more!My guest, Nikki Arensman, is an exp...
2022-09-2752 min
Serve Scale Soar®How To Build A Binge-Worthy Brand Using Brand Strategy with Nikki ArensmanLet’s talk about brand strategy! If you have ever wondered what brand strategy is or why you even need it in your business, this episode is for you. Brand strategy is so much more than a cool logo and matching colors! There are actually 13 pillars of brand strategy and in this episode of Serve Scale Soar®, I sat down with Nikki Arensman to tell you all about it. Nikki Arensman is a Brand Designer & Strategist and the host of The Business of Branding Podcast. Nikki helps female service providers & creatives build a...
2022-06-1438 minAMPLIFY Your Brand and Business59 | Building a binge-worthy brand with Nikki ArensmanAs a fellow creative business owner, I know the feeling of being pulled in SO many different directions when it comes to building a brand and business that stands out in your market. We can sometimes feel so distracted by shiny objects (I mean, how FUN is it to create fun brand colors, fonts and logos?!) -- but at the same time, we forget about the more MEANINGFUL parts of our brand and business.In today's episode, we're chatting with Nikki Arensman, brand strategist, designer, and host of The Business of Branding Podcast. And in this episode...
2022-05-3153 min
Crush the Rush™: The Life-First CEO Podcast223 - Discovering your Brand Voice and Mission with Nikki ArensmanIn this episode, learn from Nikki Arensman on how to stand out as a well-known brand even as a soloprenuer.What we chat about in this episode:- Creating a brand that is stronger than a logo- How to do define your brand vision and mission- How to create a brand that represents you and your storyAbout Nikki:Nikki is an expert at supporting female entrepreneurs & founders in building a brand-driven business from day one. Sh...
2022-05-2433 minThe Business of Branding71. Motherhood & Business, Losing Your Social Media & Becoming Iconic with Jen SzpigielMotherhood and entrepreneurship often become a mirror for each other. In this episode, we dive into the polarity of both of them and how to shift perspective if you begin to feel the overwhelm of either.
We are joined by Jen Szpigiel, the founder and CEO of Becoming Iconic, a 7 figure global business & leadership brand that elevates entrepreneurs who desire to create a 7 figure legacy. Jen recently lost access to all of her social media accounts and talks us through what that has been like and how she approached moving forward from ground zero...
2022-05-1646 min
The Freelance PodclassThe Branding Your Business Class with Nikki ArensmanHow do you create a compelling brand that actually attracts clients? Today we’re joined by Nikki Arensman, who is a brand designer, strategist, and host of “The Business of Branding” podcast. She’s the perfect candidate to explain how to do branding the right way, from scratch, so you can stand out and connect with your ideal clients! Podcast Outline: [0:00] Introduction to Nikki Arensman and the topic of creating a compelling brand that attracts clients - Nikki tells the story of how she became a brand designer and strategist. [7:25] The competitiv...
2022-05-1234 min
Priority Pursuit057. How to Make Your Brand “Binge Worthy” with Nikki ArensmanIs there a brand you can’t get enough of? You watch their every story on Instagram, open any email they send with excitement to see what’s new, and quickly add any new product to your cart before deciding whether you really need it or not. Is this sounding familiar? Well, my friend, it sounds like you’ve found yourself a bingeable brand, and in this episode on Priority Pursuit, we’re going to talk about how you too can make your own brand binge worthy. Nikki Arensman is the former Founder and CEO of a nearly mi...
2022-05-1159 minThe Business of Branding70. The Foundations of Being An Authority Brand with Steph Weber of The Weber Co.How can you stand out as an authority brand in a saturated market?
So excited to connect with another fellow Brand Strategy gal, Steph Weber who is the CEO of The Weber Co - a full-service brand coaching & done-for-you agency.
Today, Steph brings a fresh perspective on what it means to build an Authority Brand and how to carve out YOUR space on the internet. We dive into why knowing your vision is so important, the things to get started on right away to build a strong brand foundation and how messaging...
2022-05-0338 min
Book Your Dream Clients PodcastMindset Hacks of Growing A Brand With Nikki ArensmanWhen you think about branding for your business, the first things that may come to mind are usually colors, fonts, and copy. But, did you know that there is so much more to creating and growing your brand? And it doesn't involve creating another inspirational Pinterest board.
On this episode of the Book Your Dream Clients podcast, I'm chatting with Nikki Arensman about the mindset hacks of growing a brand that aligns with your values and vision for your business.
Nikki Arensman is a Brand Designer & Strategist, host of The Business of...
2022-05-0233 minThe Business of Branding69. How I Approach Lead Generation That Doesn't Include Instagram {Solo Episode)Struggling on generating consistent leads and generating them as paid clients? A few days ago I polled my Instagram audience for best topics to record for solo episode and as per your request I’ve come with this helpful topic to help you. Generating leads is just one of the struggles of entrepreneurs and converting them to sales is just another. I dive into the different types of leads I am always aware of and the different ways that I generate both client & customer leads. I focus a lot on how I do this in a really simple way th...
2022-04-2628 minThe Business of Branding68. The Hybrid-Hype Method To Consistently Fill Your Services & Programs with Brandi MowlesThis episode is.... amazing. To be honest, I was personally taking notes during several moments while simultaneously prepping the next question for Brandi.
I am excited to introduce you to Brandi Mowles - a mama and marketing genius who has scaled her business to 7-figures in just under 2 years while keeping her team small and mighty (just 3 people, including herself!). She is all about simple systems and CONSISTENCY - which has paid off immensely for her and can for you too.
In this episode, she shares about her own...
2022-04-1239 minThe Business of Branding67. The #1 Thing You Need To Know About Your Ideal Client TO Create Sell-Out Offers They Gotta HaveQuick solo mini-episode from my car! I did an IG Live and wanted to share it here on the podcast because the content itself is really actionable!
In this episode, I am sharing the #1 thing you have to know about your ideal client if you want to create sell-out offers that they GOTTA HAVE! I also include examples and ways to implement this so you can start applying it to your messaging and business right away!
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2022-04-0510 minThe Business of Branding66. Productivity Hacks To Build Your Business On A Part-Time Schedule With Holly HaynesThis week we are welcoming Holly Haynes to the show and get ready...because it's packed with tips and tricks to maximize your time and make the most out of the hours you're working in a day! Holly has built a successful business while working on a super part-time schedule and growing her family.
What I love so much about this conversation are her clear actionable tips that can be tested out and applied to your work schedule if you're needing to reduce your hours spent at the computer!
...
2022-03-2932 minThe Business of Branding65. How to Create User Generated Content with Elizabeth McNevin of Sociale ConsultingUser Generated Content (aka UGC) is one of the best ways to get your audience excited and sharing your products or services. Elizabeth McNevins is the founder of Sociale Agency where she daily witnesses all the ways the UGC is giving her clients a major return on their time & money by amplifying sales. Whether it's through paid advertising or organic content, there are tons of opportunities here!
In this episode, we break down what UGC is and Elizabeth shares lots of examples so that you can start creating for your own business and reaping...
2022-03-2228 min
The Lila Life ShowThe Flow of Branding with Nikki ArensmanThis week's special guest is Nikki Arensman who is the expert of branding! Linda and Nikki dive into developing a brand and that takes a lot of work. Starting an Instagram profile isn't the only step when it comes to branding - there's a multitude of more!
Check out Nikki's Website!
Check out our links below!
Ready to Uplevel your Life & Business? They say it takes 21 days to form a new habit, so we are giving you 22 days free of The Lila Life Collective Join The Lila Li...
2022-03-2138 minThe Business of Branding64. The Power Of A Community with Stephanie Cartin, Founder of EntreprenistaStephanie is the Co-Founder of Socialfly and Entreprenista, alongside her business partner, Courtney Spritzer. For the last decade, they have built their businesses from the ground up through networking and community building.
If anyone knows the value of having a community, it's Stephanie! She and I connected through a networking group during 2020 and totally hit it off, sharing about our ups and downs as female founders and how we wished we had a strong community for guidance, support (and let's be honest, to vent!) when we got started many years ago. When Stephanie told...
2022-03-0827 min
Imperfectly Ambitious190. Creating a Binge Worthy Brand, with Nikki ArensmanThis episode is packed with so many nuggets to help you create a binge worthy brand. In this episode, we dive into: The 6 questions your brand has to answer Key parts of your brand strategy Why your brand is so important Nikki Arensman is a Brand Designer & Strategist for Female Creatives and Coaches, and helps her clients bring out their inner experts through intuitive-led brand identity design, web design, and brand strategy. This one is packed with so many great tips. Take her free quiz, How Binge Worthy is Your Brand Connect with Nikki on IG...
2022-02-2426 min
The Wellness Project with Dr. Kim FosterHow To Build A Brand For Your Health Coaching Business w/ Nikki ArensmanIf you would love to have a gorgeous brand for your health & wellness coaching business that attracts your ideal clients (but you have no idea how to actually create it), then this episode is for you. If you don't have a huge budget to hire a designer to create your brand, and you're not a designer yourself… you may be feeling kind of lost. You're going to walk away from this episode with the exact steps for how to build a binge-worthy brand and the actions you need to take to create a magnetic brand th...
2022-02-2342 minThe Business of Branding63. Being The Solution With Piggy Paint Founder Melanie HurleyWhat mom doesn't agree that putting toxic polish on our little's fingers is a bad choice - and that there must be a better product?! This was exactly Melanie Hurley's thoughts 13 years ago when she had an a-ha moment that sparked the birth of Piggy Paint. Melanie is a mom of 2 and over the last decade has changed the nail polish industry for good.
Listen in to learn how she got started, where the name piggy paint came from, and how she stays inspired to keep expanding the business!
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2022-02-0121 min
The Confident Woman Podcast151: Finding Your Way as a Multi-Passionate Entrepreneur with Nikki ArensmanBuilding an online business is not easy. And it’s even more difficult when you really aren’t sure what you want to do or even like to do! And on top of that, you add in everything that there is to invest in for your business, like your brand! Nikki Arensman is a Brand Designer and Strategist who saw a need for those brand new entrepreneurs who are really just getting started with their business. She shares her incredible story of how she got to where she is today and so much more.
Rachel and Erin chat...
2022-01-2642 minThe Business of Branding62. Owning Your Power with Laura Taylor founder of Mingle MocktailsFor Laura Taylor, starting Mingle Mocktails was a no-brainer decision for her. After seeing how alcohol was affecting her life she embarked on a sober journey and was frustrated at the lack of alcohol-free drink options that didn't scream 'I'M NOT DRINKING!'. After some research, she dove in on creating Mingle Mocktails and hasn't looked back.
Laura shares her story, her struggles, and how her path to becoming an entrepreneur allowed her to truly own her power and her truth in living an Alcohol-Free lifestyle!
Lets Connect:
2022-01-2529 minThe Business of Branding61. Writing Emails That Do The Selling For You ALL YEAR LONG with Brittany LongFormer middle school teacher turned email copywriter, Brittany Long, is changing the way business owners look at their email list. She owns an evergreen email agency called Win With Systems and helps business owners make the most out of their email list through automated, on-going, year long email sequences that do the selling (and nurturing!) for you.
After a cancer scare, she realized just how valuable her time is, and perhaps it wasn't best spent inside the classroom. After trying out 27 different side hustles, she found the thing that not only creates massive growth...
2022-01-1824 minThe Business of Branding60. Growing Your Team & Your Intellectual Property through Trademarking with Lauren BoydLauren Boyd left her corporate job in business law to start her own Legal Firm. Through her practice, Guide My Business, Lauren empowers entrepreneurs to build a strong foundation for their businesses through relationship-focused legal advice.
We dive deep into her hiring process (an unintentional but super powerful conversation!) and then Lauren answers hot questions about trademarking - like, should you consider doing a trademark search before you start a brand design process?! If you want to learn how to grow your team and your business's intellectual property, this is the episode for you!
2022-01-1144 min
EntreprenistaBuilding a Binge-Worthy Brand for a Thriving Business with Nikki ArensmanNikki Arensman is an entrepreneur, brand designer, and strategist. She was formerly the CEO and Co-founder of the women’s activewear company, Jiva Activewear. When she sold the company in 2017, Nikki transformed her talent and passion for branding into her own brand marketing agency, Nikki Arensman LLC. Through her business, she equips women entrepreneurs with the tools they need to turn what they’re passionate about into a profitable business and a beautiful brand.Nikki joins us today to explain how to build a thriving business through killer bran...
2021-12-1053 minThe Business of Branding59. How To Build A Recognizable Brand With A Solid Foundation with Maureen MwangiMaureen was raised by her entrepreneur parents in Kenya - she quickly realized entrepreneurship was not very common in her community and that her beliefs were different than others around her because of it.
Maureen's brainpower is behind some of the brands you know and love like Chobani, Loreal, and Dove. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.
This episode is a MUST LISTEN if you are at any st...
2021-11-3042 minThe Business of Branding58. Creating Experiences Through Your Life & Work with Donatella ArpaiaDonatella Arpaia spent her summers in Italy, was quite literally raised in a restaurant, and at the age of 27 - ditched her career in Law to follow in her family's footsteps and open up her first Restaurant.
She is now a mom of 3, a regular judge on Food Network's Iron Chef, and has years and years of insight that she shares in this episode.
From being young and naive living her dreams in New York City while she built her career, to pivoting during the pandemic, to now putting...
2021-11-1652 minThe Business of Branding57. How To Be Legally Protected In Your Business From Day One with Berkley SweetappleListen in to hear how Berkley went from Law School to litigation career to then being the go-to legal support system for women in these online communities she joined. Ultimately this has led her to opening up her own legal practice and helping women be legally educated and covered in their business from the very start. She shares her Top 5 must-haves to be legally protected and a peek into her work/life balance of being a mom and an entrepreneur.
Lets Connect:
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2021-11-0952 minThe Business of Branding56. Why Having A Strong Foundation Matters for Marketing with Emily HirshThis episode is filled with so many good tips if you are just getting started with marketing in your business. We talk about why having a strong foundation is truly the #1 thing you can do for your business and Emily also breaks down her unique 5-step marketing system called The Not For Lazy Marketers Process.
Lets Connect:
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Connect with Emily:
hirshmarketing.com
Hirsh Marketing Podcast
IG: @emilyhirshLets Connect:
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2021-11-0232 minThe Business of Branding55. Common Bookkeeping Mistakes and How To Avoid Them with Annie Hillman of Atlas BookkeepingIn this episode, I'm chatting with Annie Hillman who is the founder of Atlas Bookkeeping, a full-service bookkeeping agency that is on a mission to make financials... fun?!!
We dive into some of the common bookkeeping mistakes when you're DIY'ing it, how to know when it is time to hire a bookkeeper, and we chat a little bit about the different stages of your business and what that might mean for your profits.
Lets Connect:
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C...
2021-10-2630 minThe Business of Branding54. How To Figure Out What You Want and Hold A BIG Vision For Your Future with Cindy GallopWith 35 years in the advertising industry before leaving corporate and going out on her own, Cindy Gallop knows a thing or two about how to figure out WHAT to be doing with your work and how to think BIG from the very beginning. She said that everything amazing in her life has happened by accident and she lives by the mantra: Do Interesting Things and Interesting Things Will Happen.
Cindy is the founder of Make Love Not Porn, which is on a mission to help end rape culture through sex education and sexual exploration...
2021-10-1942 minThe Business of Branding53. What Is A Brand Strategy!?Bonus Episode!
What even is a brand strategy? Let’s talk about the big misconception about brand strategy and what it actually is!
Learn all about my new offer, Brand Strategy Blueprint, the all-in-one-place Brand Strategy shortcut that doesn’t require you being (or hiring!) a strategist and designer.
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2021-10-1422 minThe Business of Branding52. Integrating Your Human Design Into Your Business Model with Jamie PalmerJamie Palmer is here for this week's episode and she is an expert at integrating human design into all the ways you grow and scale your business - from aligned offer creation to team building. If you've ever felt like you're not sure if the business model you are creating is THE ONE for you or maybe you can't figure out why one part of your new offer isn't feeling 100%, tune in.
Jamie is an online marketing strategist and business coach who works with driven entrepreneurs to focus on one signature program to grow...
2021-10-1248 minThe Business of Branding51. Being The Face Of Your Brand with Erin BlackwellMeet Erin Blackwell, a brand and lifestyle photographer who understands the importance of having a strong online presence and what it means to be the face of your brand. She's a rockstar at capturing that and during the pandemic/quarantine, she created a product to help entrepreneurs stuck at home take their own high-quality photos using their own phone camera.
In this episode, she shares tips on how to capture you at your best angle, where to find the best lighting, and when it's time to hire an actual professional photographer.
2021-10-0532 minThe Business of Branding50. Your Business Financials Based On Your Enneagram with Portia JacksonPortia Jackson is a Rocket Scientist turned Financial Wellness Coach who is empowering Entrepreneurs and Business Owners to handle their finances and business goals in a way that makes sense for who they are as human beings. Through using the Enneagram, she supports you in getting your finances front of mind without your brain exploding!
In this episode, Portia shares the pros & cons when it comes to money for each individual Enneagram number.
Lets Connect:
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2021-09-2846 minThe Business of Branding49. Becoming the Best Version Of Yourself with Kristen GlossermanMeet Kristen Glosserman, a Life Coach who has guided countless successful individuals to maximize their strengths and capabilities for more than a decade. She is a mama of 4, a partner with her husband in a hospitality company, and just released her first published book - If It's Not Right, Go Left.
In this episode we talk about her proven process focused on mindset, discipline, goal setting, accountability, and closing loops. There are tangible, quick-action tips that you can start implementing right now to be on the journey to your best self.
2021-09-2140 min
Profits + Prosecco: The PodcastDo You Know Your Numbers in Your Business? Start Bookkeeping the RIGHT WAYIn this episode of Profits + Prosecco Podcast, I am joined by Nikki Arensman to talk all about her business and the growth she experienced after working together. Nikki is a Brand Designer and Business Strategist for Female Entrepreneurs, Founder of The Business of Branding Podcast and a Mama & Wife. Stay tuned to hear all about the importance of knowing your numbers and growing your business. Some of the topics we go over include: Paying attention to your business numbers. Moving your money with intention. Scaling your business above & beyond. I hope this episode helps you see...
2021-09-2054 minThe Business of Branding48. How To Get Featured & Feel Confident On Camera with Jessica AboJessica Abo is a sought-after media trainer and storytelling coach who uses her 20 years of journalism experience to help entrepreneurs. Jessica interviewed me for Entrepreneur Inc. last year and I am still getting traction on that feature.
In this episode, she shares how to approach PR and getting featured if you're not quite ready to hire an Agency (and when you SHOULD hire an Agency!) in addition to how to get past the fear and set yourself up for success on camera. The name of the game is being prepared and she dishes out...
2021-09-1428 minThe Business of Branding47. Building A Dream Team For Your Online Biz with Veronica RomneyVeronica Romney is a Dream Team Architect helping online entrepreneurs dial in their human resources, develop phenomenal company cultures, and profitable bottom lines. She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe.
You all, this episode is GOLD. If you haven't yet hired anyone, are thinking about hiring someone or plan to hire someone - you MUST LISTEN!
I share my personal experience with hiring, where I am at in the hiring process currently and Veronica dr...
2021-09-0743 minThe Business of Branding46. Becoming A Virtual Assistant And How To Know When To Hire One with Esther InmanChatting with Esther Inman who is the creator of the 90 Day VA - a work from anywhere virtual assistant starter program. She has helped over 5,000 women build profitable virtual assistant businesses that allow them to work as little as 5 hours a week and still earn an income. She shares the Top Requested tasks that online business owners are looking to outsource and how to know when you're ready to hire your first team member!
Lets Connect:
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2021-08-3135 minThe Business of Branding45. Are You Ready To Start Running Ads With Melissa LitchfieldMelissa Litchfield is a military wife, mama, and CEO of a successful full-service ad agency, Litchfield Media Co.
In this episode we dive into the new landscape of paid advertising, the value in showing up consistently in the online space EVEN IF you aren't quite ready to invest in paid advertising just yet, and how to know if your new service / low ticket offer is ready for ads.
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2021-08-2435 minThe Business of Branding44. Going All In On Your Business & Organically Selling Through Instagram with Tori OvermeyerIn this episode, I am chatting with Tori Overmeyer and unless you're brand new here, you have probably heard me mention Tori in some capacity. She is a friend and client who I have had the pleasure of watching go from a Hair Stylist wanting to supplement her income to building a Thriving Online Coaching Business.
We talk about why your clients are just as lucky to work with you as you are to work with them and how to organically sell through Instagram (that doesn't always include being an entertainer through reels!).
2021-08-1744 minThe Business of Branding43. How To Build A Baby-Proof Business & The Value of High Ticket Offers with Yael BendahanIt wasn't until Yael had her 4th baby boy that she realized it was time to restructure her business to fit her lifestyle of being a new mama of 4. She has now built a full system that helps other mama's and soon-to-be mama's create a business that doesn't have to come to a screeching halt when you find yourself changing 10,000 diapers a day.
Listen in to learn when she decided to take the leap into building an online business, how she is running a high ticket group program that works for her, and still...
2021-08-1054 minThe Business of Branding42. How To Work Less and Make More with Sarah MasciLet's talk Day Rates and VIP Days in your business! If this is something you have considered, you've got to give this one a listen.
Sarah Masci is the creator of Day Rate Mastery and has taught tons of women how to shift their business from hourly rates that make projects drag on way too long to working less hours and reaching 5-figure months.
Sarah dishes out the details on how she shifted her own design business to the day-rate model and how you can do it too!
2021-08-0436 minThe Business of Branding41. How To Create Offers That Sell, Regardless Of Price with Stephanie ObiStephanie Obi is paving the path for women in Nigeria to begin building wealth like they haven't had access to before. Through her courses and platforms she has created a structured system to launching courses that sell, regardless of the price. So, its time to drop the story about why you can't charge a certain amount of money and instead start creating offers that your audience NEEDS with her method.
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You Can Find Stephanie Here:
2021-07-2040 minThe Business of Branding40. How To Get Organized & Save A TON of Time As An Entrepreneur with Dara SklarIn this episode, I am chatting with Dara Sklar whose mission is to help save you from the digital clutter that is slowing you down in business. Think: messy files, manual systems that need to be automated, and lost passwords!
She is bringing a bunch of tips and tricks that you can implement today (without feeling like you need to clean up yesterday's mess!) so that you can become a recovering digital hot mess like me!
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2021-07-1347 minThe Business of Branding39. What Happens Right Before An Uplevel in Business with Sharon SpanoFinally, we're beginning to bring on some guests to the Business of Branding Podcast! So excited to introduce some incredible women to you.
Our first guest is Sharon Spano, she holds a PHD in Human and Organizational Systems, is the author of The Pursuit of Time and Money and host of The Other Side of Potential Podcast.
Sharon and I go DEEP on what happens right before you're about to uplevel in your business, things you can do to re-ground yourself in your work and how to practice a...
2021-07-0650 minThe Business of Branding38. Reasons Why Your Audience Isn't BuyingSoooo you're building your audience but they aren't actually converting into sales?
Hmm...It could be because of some of the reasons shared here in this episode like you're overcomplicating the buying process or MAYBE they just don't know HOW to work with you?
Let's talk about how to eliminate decision fatigue and get to a quick YES or NO answer from your audience.
Check out my new free training, How You Can Build An Audience That Is Ready To Buy!
2021-06-2910 minThe Business of Branding37. How To Raise Your Prices and Feel Good About ItLet's quick chat about how you know when it is time to raise your pricing and how to go about doing that while still feeling good about it.
I get clients asking me all the time -- how do I raise my prices?! You just do it.
But first, you have to do a couple of other things like getting a pulse check on yourself and WHY you're raising prices. And then, do it with class.
I also share a few action steps you...
2021-06-2213 minThe Business of Branding36. Feeling Low Energy In Life & In Business? Try this...What happens when you find yourself with low energy and feeling uninspired / unmotivated with your work (and let’s be honest, probably life, too)?!I’m sharing what I’ve been feeling while having lots of different moving parts and things going on in life and business and how I am managing the low energy levels.Sometimes we put all this pressure to be doing all of the things all the time and constantly be turned ‘on’. Why is that? Let’s talk about it.Check out my new training, How You Can Build An...
2021-06-0210 minThe Business of Branding35. PerfectionismLet's talk about Perfectionism. Its quiet and it creeps up in the form of fear, unrealistic expectations and stunts business growth.In this episode I share about a recent call I had with a client where we uncovered what was actually holding her back from finishing her course creation. It was perfectionism and it's been with her for years and years.I share some tips to move forward, even with perfectionism in the picture, and then how to slowly watch it wittle away.Lets Connect:InstagramFacebookWebsite
2021-05-2514 minThe Business of Branding34. Consider These Things When Creating A Lead Magnet / Low Ticket OfferYou know you need leads for your business and something that makes them want to give you their contact information in exchange for either a freebie or something low-ticket.In this episode, I am sharing my top things to consider when you’re creating a freebie or low-ticket offer — and getting you thinking about what you’re going to be doing with these leads once they are in your world.Check out my new on-demand Masterclass - How To Build An Audience That Is Ready To Buy >> learn.nikkiarensman.comLets Connect:Instag...
2021-04-2010 minThe Business of Branding33. Reaching My Own Upper Limit & Working Through ItWhat do you do when you feel yourself starting to self-sabotage a GOOD situation??!In this episode you're going to hear about our home renovation project that has finally begun and even know this is something I have been envisioning for the last couple of years - when the walls were getting knocked down, I felt such a range of emotions. This was the first time I was having a full awareness that I was experiencing an Upper Limit, as referenced in the book, The Big Leap. But we're moving through it, moving the energy...
2021-04-1327 minThe Business of Branding32. Avoid Shiny Object Syndrome And Stay Focused On Your GoalsIn this episode, I share real life examples of how I stay focused, set goals, and avoid that shiny object syndrome by sharing a teaching from my signature program, Impactful Brand Academy. I share how I’ve learned how to decipher which shiny objects are there to assist me in committing even harder to my vision and which distractions are actually worthy of my energy. It's not always easy but it's always worth it.Lets Connect:InstagramFacebookWebsiteLets Connect:
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2021-04-0829 minThe Business of Branding31. 2 Of My Best Pieces Of Advice for Early Stage Service ProvidersHappy New Year! This is my first episode back this year and I recorded it from my car in front of a coffee shop this morning — hey, when you get the inspiration you gotta take action.I was prompted from a conversation I had yesterday with some ladies about what to focus on when you're early on in your business, working to get your first few clients or break into coaching / consulting / mentoring. These are the things I focused on early on that were catalyst to getting the clarity I need and generating consistent income!Me...
2021-01-1818 minThe Business of Branding30. Why I Didn't Do A Black Friday Promotion & What I Did InsteadThis year I decided that I wasn't going to do a promotion for my business for Black Friday — in this episode I am sharing my thoughts behind that decision and instead, what happened. So much to be gained by listening to what you truly are desiring.Mantra this week — WHEN I DO LESS, I MAKE MORE.Meet me over on Instagram and tell me what you think!Lets Connect:InstagramFacebookWebsiteLets Connect:
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2020-12-0317 minThe Business of Branding29. What Up-Leveling in My Business Has Looked Like LatelyWHOA! The last couple of weeks have been TRYING and bringing up all the 'stuff' for me. In the past, this always would have felt like confusion, frustration and asking myself — WHAT AM I DOING??! But, not this time. I have a new awareness around what up-leveling looks and feels like and am using it to my advantage. Listen in for all the details on that!Lets Connect:InstagramFacebookWebsiteLets Connect:
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2020-11-3017 minThe Business of Branding28. Should You Have A Facebook Group or Not?I get asked this question ALL the time, should I have a free or paid Facebook group or not? Should I have one that goes along with my paid course or program? Im breaking down my experience in running Facebook groups (both paid and free!), why I've closed some and which type of groups I have that I love!The cart for Impactful Brand Academy closes TONIGHT — don't miss out!CLICK HERE TO LEARN MORE & JOINLets Connect:InstagramFacebookWebsiteLet...
2020-10-2716 minThe Business of Branding27. Behind The Scenes Of My First $10,000 MonthIll walk you step-by-step through how I created my first $10,000 month. I'm sharing what I offered, how I launched it and what it was priced at — it is a specific strategy I like to use and something you can follow along with in your own business!The cart is NOW OPEN for Impactful Brand Academy:CLICK HERE TO LEARN MORE & JOINLets Connect:InstagramFacebookWebsiteLets Connect:
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2020-10-2214 minThe Business of Branding26. Group Program vs. 1:1 Services - What Comes First?Which of these should you be doing first? I get asked this all the time and I DO actually have an opinion on this and I DO think it matters that you choose wisely when you're just getting started in your business. Ill run through different ways to work with your clients and what I think is the best way to kick-off your business on the right foot!Don't Forget to Mark Your Calendar & Sign Up for the upcoming *FREE* Masterclass:Behind The Scenes of My First $10,000 Month
2020-10-2017 minThe Business of Branding25. Brand vs. Brand Identity vs. BrandingBreaking down the difference between brand, brand identity and branding (yes, each of these terms have their own meaning!). It is definitely important to atleast know the difference between the two that you can make sure you're putting your energy and time into the right place. And so you know what you're talking about!Mark Your Calendar & Sign Up for the upcoming *FREE* Masterclass:Behind The Scenes of My First $10,000 Month (when I didn't have an email list, a giant following or credibility)
2020-10-1311 minThe Business of Branding24. The 4 Things To Consider When Creating A New Offer or ServiceIt is typically never a good idea to create an offer out of pure inspiration without validating that it is filling a gap, solving a real problem that exists and most important, that you audience wants/needs it. Take these 4 things into consideration the next time you are creating a new offer or refreshing an existing one!Mark Your Calendar & Sign Up for the upcoming *FREE* Masterclass:Behind The Scenes of My First $10,000 Month (when I didn't have an email list, a giant following or...
2020-10-0617 minThe Business of Branding23. What You NEED To Know To Attract Your DREAM ClientsDishing out all the things you need to know about your DREAM CLIENTS if you want them to WANT to work with you! These are a few of the key things I think about when creating a new offer, writing copy and in general, creating content that engages and converts…Mark Your Calendar & Sign Up for the upcoming *FREE* Masterclass:Behind The Scenes of My First $10,000 Month (when I didn't have an email list, a giant following or credibility)CLICK HERE TO SA...
2020-09-2909 min
Thank You Heartbreak with Chelsea Leigh Trescott194: The Quest For Why with Nikki ArensmanBrand Designer and Strategist, Nikki Arensman, joins Chelsea 5 minutes in to talk about how a knack for listening to a “ping” from the universe and remaining unattached enables her to take bold risks in business, how a few crazy coincidences and a dose of emotional unavailability aided her in committing to her husband, the value of trusting in and following the gut hit in your body, managing the downward mental spiral of anxiety, and the two questions that plague people most: how and why?To connect with Nikki, visit her:Website: www.nikkiarensman.com
2020-09-1848 minThe Business of Branding22. 5 Ways to Build Your Brand Right NowMaybe you have some downtime right now during quarantine or maybe you're like me and you have a toddlers or two running around and a lot less time on your hands?! Either way, its a good time to take a look at your brand on both this inside and outside. If you want to elevate your online presence, create more confidence in your content sharing and put a little more oomph in your brand strategy -- this is your episode! It is a quick solo session with some great actions tips that you can implement ASAP.Grab...
2020-04-1720 minThe Business of Branding21. An Inspirational Chat on Being An Artist, A Mama and a Lifelong Creative w. Megan JamesYou all, this episode is deep, honest and so so refreshing. I have the absolute pleasure of knowing Megan James, a native to West Palm Beach, incredible mama and a truly brilliant artist. She is also the creative director of my daughters school (major plus!) and I was able to snag her for an in-person recording at my home.In this episode we discuss how her creativity as a child was nurtured, the many roads that her life has led her down and how through it all, she was able to find places to express herself through...
2020-03-3048 minThe Business of Branding20. How To Stay Motivated, Positive & Creative During Difficult TimesLife is a little weird right now. We are dealing with a global pandemic, Coronavirus, and I personally have found it pretty difficult to stay inspired and creative while dealing with things like FEAR, UNCERTAINTY and CONFUSION. I am sharing what has helped me over the last two weeks to get my thoughts organized, my business organized and get me back into a creative flow state for myself and my clients.AND also know that this isn't a one-time fix. There will be many instances in life that you can apply these tools and help you process...
2020-03-2023 minThe Business of Branding19. Growing Your Virtual Business w. Sara WilesSara Wiles helps done-for-you service providers like Virtual Assistants, Online Business Managers and Social Media Managers, start and scale their business in weeks instead of years. We dove deep into realistic goal setting, avoiding comparison and staying focused on growth and expansion in your business!Connect With Sara!https://www.sarawiles.cohttps://www.instagram.com/sara_wiles/Lets Connect:
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2020-03-1043 minThe Business of Branding18. You're NOT For Everyone and Why You Should Be Happy About ThatWhew, this episode goes deep! Every person who follows you, reaches out, DM's you, emails you or gets on a call with you is not going to be the most perfect client for you. And that is a good thing. You are absolutely for SOMEONE but you're not for EVERYONE. I had an interesting experience with a recent discovery call that reminded me of the trust I have in the universe working for me, on my behalf, to bring me all of the clients I am meant to serve. We have to be our own clear lens to getting...
2020-02-2526 minThe Business of Branding17. What is Balance Anyway? w. Kristi CoronatoI got to chat with Kristi Coronato, who became my IG bestie when we were pregnant with our little ones. Kristi was working in corporate before making the hard/easy decision to leave her job for the family business. Her husband, Christian Coronato, had started a successful meal prep company called Coronatos Clean Cuisine. We talk about what the easy parts of working alongside your husband and that hard ones - as well as the balance in between of also being a mama to a 2 year old! So many good thoughts in this one!Lets...
2020-02-2046 minThe Business of Branding16. Website Must-Haves To Keep Visitors On Your Site LongerThere is nothing worse than your website feeling like Forever 21 on BOGO day... AKA... GET ME OUT OF HERE ASAP! That feeling of overwhelm and I don't feel like weeding through this stuff to find what I am looking for?Website design is one of the main services I offer and the tips I share in this episode are the top mistakes I see on websites that are driving your viewers away. These tips are important for anyone who is creating a digital presence online, but especially important if you are investing in driving traffic to your...
2020-02-0434 minThe Business of Branding15. How To Get Repeat Business and An Inside Look At How I Organize & Sell My Own ServicesIf you have ever found yourself constantly going over your services and/or not feeling like you are in that flow state with your offerings, then this episode is for you. I am breaking down how to structure your services so that you keep a client around for longer than just one sale. I also give a peek inside my own services structure and how I sell people into different offerings throughout their time working with me.Schedule a Strategy Session*FREE LIVE WORKSHOP on 2/19/20* - Master Your MessageLets Connect:Instagram...
2020-01-2830 minThe Business of Branding14. Pricing Your Offers/Services With Purpose & IntentionIn this episode we are talking about pricing your offers or searches. This might be at the very start of launching a brand new offering or it could be at a time when you are raising your prices and/or making an adjustment to an already existing service. There is so much more to pricing than just checking out similar offers in the industry and choosing an arbitrary number that is alignment with those. Intention, purpose and a metric that give you confidence and grounding so that not only you, but your clients can fully show up...
2020-01-2028 minThe Business of Branding13. Expansive Planning in 2020 & How To Not Get Overwhelmed With Setting Goals For Your BusinessWhatsup new year?! New decade!? So excited to be back with tons of content for you all. But first, can I introduce you to my brand spankin' new name - The Business of Branding - because you all know I can't help myself but talk about both the business side and the creative side of this thing called creative entrepreneurship. This episode is actually a LIVE SESSION that I did for the women in Impactful Brand Academy (my business growth course) - so I didnt record this for the podcast but it ended up being a really great session...
2020-01-1026 minThe Business of Branding12. Why Knowing Your Audience Is So ImportantIn this solo session episode we are going to talk about WHY it is so important for you to know and understand exactly WHO you are serving. I will give you tangible tools to implement right away through social media and in a downloadable exercise (grab it at the link below!) to get to know your audience a bit better and really get down to dialing in exactly who you want to serve. And the reason why this matters is not because its trendy to know your ideal client, because it is how you create an irresistible service...
2019-08-2322 minThe Business of Branding11. Five Ways To Attract Paying Clients NOWIm back! I took a little break over the summer (not on purpose, ha!) and I am back with a TON of amazing content for you all that I can not wait to share. In this episode, I am sharing 5 ways that you can begin to attract real, paying clients to your digital business. If you are feeling uninspired to create content, not experiencing the kind of lead inquiries you want and overall just feeling like you aren't creating the kind of impact you desire - give this a listen!Get on the waitlist for Impactful Brand...
2019-08-1327 minThe Business of Branding10. The Scary Parts Of Building A BrandLet's talk about the scary stuff. The stuff that you think about when you get scared for your business. Money, lack of results, not enough clients, industry feeling saturated... ALL OF THE THINGS! I asked my audience what scares them about their business and I was shocked at the common threads in all the answers. In this episode, I share the top fears around building a brand + business and how to move past them and thrive.Lets Connect:
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2019-05-2128 minThe Business of Branding09. How to Have A Successful Brand PhotoshootIf you are anything like me, you have been super nervous to hop in front of the camera and be the 'model'. I get it, SO been there and in this episode, I am breaking down for you exactly how to have a super successful brand photoshoot + feel confident in front of the camera. The truth is, you have the choice to let a brand photoshoot either break you down or build you (and our business!) way up! I will share how to feel empowered going in to shoot day + make sure that you get all that you need...
2019-04-2325 minThe Business of Branding08. Is It Time To Step Your Branding Up?How do you know when it is time for a re-brand? Or have you never really done the work to create a visuals for your brand? Think: logo, fonts, colors, imagery, copy! In this solo session, I am talking about what happens in your business and other indicators that tell you it is TIME to step up your branding and/or give your brand a little make-over.More of Nikki:websiteinstagramfacebookLets Connect:
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2019-04-2331 minThe Business of Branding07. Listening, Connecting + Getting Sh*t Done with Kara SanfordKara and I have known each other since grade school, so like 20 years - which is insane to say outloud. We haven't always kept in touch, but through the last 5 or 6 so years, we have both been building businesses and connecting virtually or in person when the opportunity arrises to talk the talk. Kara now lives in The Netherlands and has multiple businesses that she runs from a membership platform to a successful MLM venture. In this episode, we chat about what it is like to truly listen to what is being asked of you and how to turn...
2019-01-1335 min
Mindful Pause PodcastBrand like a Mom Boss with Nikki ArensmanEP 010: Brand like a Mom Boss with Nikki Arensman Meet Nikki Arensman, a bad ass mompreneur who will share her journey from starting JIVA active wear with just a few bucks and sewing machine, turning her active women’s wear and swimwear line into a million dollar business. Ever the branding guru, she’s also the owner and brand coach of The Well Co. helping women entrepreneurs realize and create their dream business while feeling so freaking good doing it. Also check out her podcast BRANDED on iTunes. Today we will talk business and...
2018-11-1438 minThe Business of Branding06. A Nudge From Your Soul (and why you should listen!) w. Kate McCabe from Sakara LifeTHE NUDGE. You know what I am talking about, when your body is quite literally pulling you towards something or someone. Its detrimental when we don't listen to the nudge and follow it. Kate listened. After years building her own health + wellness company, Solful Health, in South Florida, she knew in her gut that she was ready for more. More experience, more connection + teamwork, and more brand culture. A year and some months later she is now the Social Media Coordinator (amongst a ton of other roles, you know how small biz goes) for Sakara Life. If you are...
2018-09-1951 minThe Business of Branding05. Taking A Leap Of Faith w. Shaye Babb PhotographyNikki invited her friend + thriving photographer Shaye Babb on to the show. Shaye is a young photographer her learned early on that in order to get to where she wanted to be in life, she needed to become aware of the signs and listen to her heart. She decided to move to NYC to pursue deeper education in photography just days before she was supposed to move in to her college dorm in South Florida. Fast forward a couple years, countless hours editing and a ton of lessons in what it takes to run a successful photography business and...
2018-08-2638 minThe Business of Branding04. Freedom Leadership + Creating A Culture w. Drew Thompson from Rock Steady Juice JointDrew and Nikki go deep on what building brand culture authentically really means and why what he is creating is more than just juice! Drew is the owner and creator of Rock Steady Juice Joint with two location in Jupiter and North Palm Beach, Florida. He has a rich history in baseball that stems deeply from his father Major League Baseball days during his childhood. They chat about what has led Drew to becoming the leader he is today and how he continues to develop himself with the intention to inspire all that cross his path from family + employees...
2018-08-141h 09The Business of Branding03. Energy, Avoiding Burnout + The Big Mistake I MadeThis is a solo session with Nikki and she talks about the energetic level that you create a business at, rising up with integrity + sustainability and how to create a business with longevity in mind. The tools needed to avoid the inevitable burnout that entrepreneurs face and what it takes to work THROUGH roadblocks instead of brushing them under the rug or jumping ship altogether. To learn more about Nikki + The Well Co. and how you can work with her check out: www.thewellco.biz and @the_well_coLets Connect:
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2018-08-0637 minThe Business of Branding02. Fear, Happiness + Pearls w. Sealustre Jewelry CEO BrookeIn this episode Nikki chats with Brooke, the owner of Sea Lustre Pearls + Sea Lustre Living. Brooke is a certified gemologist and has been working in the jewelry industry for over a decade. They chat inside Brookes design studio + showroom about her hands on production process and how she expanded that to working with artisans in her and her husbands happy place, Bali. Nikki and Brooke dive deeper into what it means to create products with joy and how to move through fear into a new level of business. Nikki may have told Brooke they were recording this podcast...
2018-07-2932 minThe Business of Branding01. Welcome to The Branded PodcastIn the very first episode of the Branded Podcast, Nikki dives in to her background and how she went from running a million dollar activewear business to now supporting + guiding other product based businesses find success authentically. Her journey has proven that following your heart in not only life, but in business and leading from a place of love will always win. Nikki is a new mama to a 9 month old and talks about what ultimately led her to selling her successful business. To learn more about Nikki + The Well Co: website: www.thewellco.biz insta: @the_well_co
2018-07-2027 min