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Nikki Cali Chats With Lizzie Macaulay

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Digitally DoneDigitally DoneEp 10 - Beyond the Sale - Nurturing Customer RelationshipsIn this uplifting and insightful final episode of "Digitally Done," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay dive into the crucial steps that follow after a sale is made. This episode is all about nurturing relationships and maintaining engagement with customers post-purchase. Lizzie opens the discussion by highlighting the importance of keeping customers engaged after they've made a purchase, emphasising that the journey doesn't end at the sale. Sam shares her experiences with course creators who often neglect the post-purchase process, stressing the need for a welcoming onboarding process that keeps customers feeling supported. ...2024-06-1626 minDigitally DoneDigitally DoneEp 9 - Cause for CelebrationIn this uplifting episode of "Digitally Done," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay discuss the importance of celebrating wins, both big and small, during the journey of creating digital products. Lizzie opens with the idea of being your own cheerleader and recognising the growth and effort that goes into creating something meaningful. Nikki shares practical tips on celebrating achievements, such as making a list of rewards and taking time to appreciate the progress made. Sam highlights the importance of acknowledging the completion of tasks, even minor ones, to maintain motivation and momentum. The...2024-06-0721 minDigitally DoneDigitally DoneEp 8 - Execution Excellence - Progress Over PerfectionSomething digital to sell - Imagine | Articulate | Execute Digitally Done Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.    In this energising episode of "Digitally Done," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay dive into the essentials of effective marketing. The focus is on turning your digital product into a sellable asset, covering everything from foundational tools to building a cohesive marketing ecosystem. Lizzie emphasises the importance of a co...2024-06-0427 minDigitally DoneDigitally DoneEp 7 - Marketing Magic - Launch Strategies for Digital Success (Part 2)Something digital to sell - Imagine | Articulate | Execute Digitally Done Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.  In this energising episode of "Digitally Done," titled "Marketing Magic - Launch Strategies for Digital Success (Part 2)," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay dive into the essentials of effective marketing. The focus is on how to turn your digital product into a sellable asset, covering everything from foundational tools to building a cohe...2024-05-2430 minDigitally DoneDigitally DoneEp 6 - Mastering the Sales Mindset - From Fear to FanaticSomething digital to sell - Imagine | Articulate | Execute Digitally Done Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.  In this lively episode of "Digitally Done," titled "Mastering the Sales Mindset - From Fear to Fanatic," hosts Nikki Cali, Sam Winch, and Lizzie Macaulay tackle the psychological barriers and societal conditioning that often make sales feel uncomfortable. They dive into the concept of being a "fangirl" of your own product, urging entrepreneurs to pas...2024-05-1729 minDigitally DoneDigitally DoneEp 5 - The Price Is Right: Navigating Profit, Perception, and Practicality in BusinessSomething digital to sell - Imagine | Articulate | Execute Digitally Done Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.  In this engaging episode of "Digitally Done," titled "Pricing: Beyond the Numbers," hosts Sam Winch, Nikki Cali, and Lizzie Macaulay delve into the often-intimidating world of pricing strategies with their signature blend of humor and expertise. The episode explores the complex interplay between profit, value perception, and market expectations, emphasising the importance of consid...2024-05-1032 minDigitally DoneDigitally DoneEp 4 - Marketing Magic: Laying Your Runway Part 1Something digital to sell - Imagine | Articulate | Execute Digitally Done Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.  In this lively episode of "Digitally Done," titled "Marketing Magic: Laying Your Runway," hosts Nikki Cali, Lizzie Macaulay, and Sam Winch crack open the world of marketing with their characteristic blend of humour and expert insights. Diving into the early stages of marketing strategy, they stress the importance of building anticipation and interest for yo...2024-04-1231 minDigitally DoneDigitally DoneEp 3 - Strategies to Validate Your Digital CreationSomething digital to sell - Imagine | Articulate | Execute Digitally Done Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.  This thrid episdoe is where Nikki Cali, Lizzie Macaulay, and Sam Winch unravel the must-know before you even think of hitting 'launch' on your digital course or membership dream. This episode is your go-to if the idea of launching gets you buzzing, but the 'where to start?' has you stumped. We're talking all ab...2024-04-0430 minDigitally DoneDigitally DoneEp 2 - What Is That Digital Thing You Want To Create?Something digital to sell - Imagine | Articulate | Execute Digitally Done Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.  In the second episode of "Digitally Done," Sam Winch, Nikki Cali, and Lizzie Macaulay tackle the big question: "What digital thing do you want to create?" The chat uncovers the real talk about choosing the right digital avenue, whether it's courses, memberships, communities, or eBooks. They dive into the crucial step of figuring out no...2024-03-2223 minDigitally DoneDigitally DoneEp 1 - Setting the Scene for Getting Digital Content Done and OnlineSomething digital to sell - Imagine | Articulate | Execute Digitally Done Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.  Over 10 glorious weeks, we'll unpack everything from ‘unstucking yourself’ to developing an effective marketing plan, to literally building out your thing. Whatever you create, we're here to help ensure you're ready to roll in your signature style. Joining you on this transformative journey are three business brains who understand that busin...2024-03-2019 minThe Wise Dome PodcastThe Wise Dome Podcast25.23 - Pushing Your Limits to Achieve Your Goals with Lizzie MacaulayLizzie Macaulay is a successful Copy Coach, Speaker, Launch Specialist, and Owner of Check-In membership. She empowers business owners to find their authentic voice and craft compelling business messages for their audience. Uncover a treasure trove of valuable insights in today's episode as Nikki and Lizzie discuss:Insights on how to connect with the right clientsHow to inspire and support your clients Valuable advice on how to run a thriving membership businessThe importance of joining membership in your personal and professional growthLessons from taking the leap and building your own businessPushing yourself out of your comfort zo...2023-08-1837 min