Shows
What Gets MeasuredWhen Data, AI, and Decisions MeetFormer CFO and AI educator Angeline Corvaglia explains why data isn't neutral—and how agencies can present AI and analytics insights responsibly and accurately. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-when-data-ai-and-decisions-meet We cover: • how interpretation shows up even in finance • why AI makes data feel more certain than it really is • where bias enters training data (and why it's rarely visible) • how leaders decide what data actually matters • and what finance leaders really want from marketers © 2026, NinjaCat
2026-01-1338 min
The LiftKit Marketing PodcastJessica Graeser, VP of Marketing at NinjaCat - How Top Marketers use AIIn this episode, we sit down with Jessica Graeser, VP of Marketing at NinjaCat, to explore the intersection of data, AI, creativity, and what it takes to build and scale a high-performance B2B marketing engine. Jessica shares her unconventional journey into marketing, from art history major to leading strategic marketing at a fast-growing SaaS company. She breaks down how NinjaCat evolved from a reporting tool for agencies into a powerful AI-enabled marketing analytics platform serving both agencies and enterprise brands. We also dig into: Why inbound vs. outbound is a false choice How to really use data to...
2026-01-0445 minWhat Gets MeasuredAI Only Works When The Fundamentals WorkIn this 100th episode of What Gets Measured, Jake and Jess revisit the clips from this year's standout conversations to uncover one powerful truth: AI only works when your fundamentals do. Hear insights from Mark Sirkin, Susan Walsh, Vanessa Liu, Cecilia Dones, Charlie de Thibault, and Mike Kaput on strategy, data quality, leadership, and the future of AI agents. SHOWPAGE: www.ninjacat.io/blog/ai-only-works-when-the-fundamentals-work © 2025, NinjaCat
2025-12-1611 minWhat Gets MeasuredAutomate The Work That HurtsFind out why AI only accelerates the workflows you already have and how author, educator, and AI strategist, Brian Piper, helps teams map friction, automate the "boring layer," build portable AI knowledge, and use persona agents to make better decisions faster. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-automate-the-work-that-hurts © 2025, NinjaCat
2025-12-0233 minWhat Gets MeasuredOrganizing Information in the Age of AIBreak down how taxonomy, ontology, and controlled vocabularies create smarter, more reliable AI with information architect and founder, Jessica Talisman. Learn how small semantic fixes lock AI advantages and transform campaigns, reporting, and data workflows. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-organizing-information-in-the-age-of-ai © 2025, NinjaCat
2025-11-1835 minWhat Gets MeasuredThe Real Work Behind AI-Ready OrganizationsLearn why most AI adoption efforts fail, and what businesses must get right first. In this episode, AI strategist/educator/founder Dr. Cecilia Dones shares practical insights on data readiness, culture, and responsible AI implementation. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-real-work-behind-ai-ready-organizations © 2025, NinjaCat
2025-11-0428 minWhat Gets MeasuredNobody Cares About AI EthicsCopywriter-turned–AI ethics educator Felicity Wild breaks down what marketing teams risk when they automate without oversight—and how ethics can drive better, smarter decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-nobody-cares-about-ai-ethics © 2025, NinjaCat
2025-10-2138 minWhat Gets MeasuredCracking the Code on Social Media ROIMarketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social. Discover why social isn't just a trend, how to balance brand awareness with demand generation, and why vanity metrics are signals, not goals. Emeric also dives into how AI can multiply your efforts (for better or worse), and what it really takes to create memorable content that drives lasting ROI. 🎧 Actionable takeaways: Treat engagement as feedback, not a scoreboard Ru...
2025-10-0740 minWhat Gets MeasuredAI in Marketing Ops: Scary, Exciting, EssentialDive into clean data and aligned teams in martech, AI that actually works, and learn what's driving marketing ops success right now with Darrell Alfonso. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-ai-in-marketing-ops-scary-exciting-essential © 2025, NinjaCat
2025-09-2331 minWhat Gets MeasuredSmarter AI Starts with Human Know-HowAI fails without context. Vanessa Liu explains why capturing human know-how is the key to scaling automation, reducing turnover costs, and driving ROI. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-smarter-ai-starts-with-human-know-how ©2025, NinjaCat
2025-09-0936 minWhat Gets MeasuredFixing the Disconnect Between Brand, Demand, and DollarsCharlie de Thibault calls out marketing's obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars © 2025, NinjaCat
2025-07-2938 minWhat Gets MeasuredA New Mindset for AI-Augmented MarketingColt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-a-new-mindset-for-ai-augmented-marketing © 2025, NinjaCat
2025-07-1537 minWhat Gets MeasuredMake Better Bets with Causal AIDiscover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides actionable, real-time insights for CMOs and CFOs. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-make-better-bets-with-causal-ai © 2025, NinjaCat
2025-07-011h 00
AI Agents: Top Trend of 2026 - by AIAgentStore.aiNinjaCat AI Agents for Marketing AutomationLearn more about NinjaCat AI Agents on AI Agent Store: https://aiagentstore.ai/ai-agent/ninjacat-ai-agentsList of AI Agents from Podcast Season 2 (including upcoming episodes): https://aiagentstore.ai/collection/podcast-season-2-vlnpozxvkssyList of AI Agents from Podcast Season 1: https://aiagentstore.ai/collection/podcast-season-1-ucqthuywrwpdFind more AI Agents: AI Agent Store.AI agents ecosystem view: https://aiagentstore.ai/ecosystem.Biggest AI agents video collection: https://aiagentstore.ai/video.
2025-06-2609 minWhat Gets MeasuredBetter MarTech Starts with Better ExperimentsMost martech stacks don't break—they bloat. In this interview, Ana Mourão shares how to untangle messy stacks with clear thinking, smart experiments, and data strategies that actually serve people. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-better-martech-starts-with-better-experiments
2025-06-1724 minWhat Gets MeasuredFrom Static to Dynamic: How Better Links Create Smarter AdsMarketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, more contextual ad performance at scale. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-from-static-to-dynamic-how-better-links-create-smarter-ads © 2025, NinjaCat
2025-06-0333 minWhat Gets MeasuredWhy AI Will Be An Amplifier, Not A ReplacementNinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and how to go from endless AI pilots to real pipeline results. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-why-ai-will-be-an-amplifier-not-a-replacement © 2025, NinjaCat
2025-05-2020 minWhat Gets MeasuredRethinking Marketing Strategy with Causal AIAI strategist James Ward breaks down why most marketing strategies fail—and how his Five Rings framework and causal AI can help agencies think, measure, and perform more effectively. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-marketing-strategy-with-causal-ai © 2025, NinjaCat
2025-05-0648 minWhat Gets MeasuredLeveraging Data in MarketingMarketing strategist Ondar Tarlow shares how clean data, shared definitions, and AI help brands drive performance, build partnerships, and act fast. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-leveraging-data-in-marketing © 2025, NinjaCat
2025-04-2241 minWhat Gets MeasuredWhat's Next for Digital Marketing?CEO of Third Door Media, Marc Sirkin, unpacks the AI-driven shift in marketing, the chaos of data, and why transformation takes more than tech. From one-to-one dreams to LLM-powered SEO, this episode cuts through the hype to reveal what really matters in the future of digital marketing. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-whats-next-for-digital-marketing © 2025, NinjaCat
2025-04-0842 minWhat Gets MeasuredThe Ecosystem Centered Marketing StrategyExplore the frontiers of a new way to envision online commerce as Peter Cranstone combines his skills in patents, programming, and data to describe the promising potential, and current pitfalls, of the ecosystem centered marketing strategy of the future. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-ecosystem-centered-marketing-strategy © 2025, NinjaCat
2025-03-2550 minWhat Gets MeasuredHow To Achieve Measurable Success with AIHow can businesses achieve measurable success with AI? Ken Gavranovic unpacks strategic insights and concrete steps you can take today to unlock AI's full potential, avoid common adoption mistakes, and see immediate, real-world impact. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-to-achieve-measurable-success-with-ai © 2025, NinjaCat
2025-03-1137 minWhat Gets MeasuredMeasuring Success in Content MarketingJason Patterson breaks down content marketing strategy, essential metrics, and the role of AI in driving real business impact. Learn how to avoid vanity metrics traps and create content that converts. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-measuring-success-in-content-marketing © 2025, NinjaCat
2025-02-2545 minWhat Gets MeasuredRethinking AI for Smarter MarketingFind out how AI is transforming marketing with expert insights from Mike Kaput, of Marketing AI Institute. Learn about AI agents, deep research tools, and practical strategies to future-proof your agency. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-ai-for-smarter-marketing © 2025, NinjaCat
2025-02-1138 minWhat Gets MeasuredGetting Your Data AI-ReadyLearn how agencies can properly prepare for and thrive with AI in this interview with Ben Etherington, who brings insights on AI readiness, overcoming adoption challenges, and unlocking ROI through people, processes, and technology alignment. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-getting-your-data-ai-ready © 2025, NinjaCat
2025-01-2834 minWhat Gets MeasuredData Cleaning: Fix Dirty Data, Boost ROIJoin Susan Walsh, the Classification Guru, as she defines dirty data, describes how to organize and normalize it, and details the data cleaning process so you can straighten up your spreadsheets and boost ROI. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-data-cleaning-fix-dirty-data-and-boost-roi © 2025, NinjaCat
2025-01-1431 minWhat Gets MeasuredBridging The Gap Between Data and Human UnderstandingDiscover how top marketers bridge the gap between data and human understanding with insights on data literacy, leadership, storytelling, and a cookie-less future in this special, year-end clips episode! SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-bridging-the-gap-between-data-and-human-understanding © 2024, NinjaCat
2024-12-1720 minWhat Gets MeasuredWhere Data Privacy Meets Marketing PerformanceAs data privacy becomes a growing public concern, Heidi Saas, a data privacy attorney and technologist, offers up a no-nonsense talk about the future of ad tech, AI, and transparency in advertising. Learn how ethical data practices and privacy-first strategies can transform marketing and build trust. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-where-data-privacy-meets-marketing-performance © 2024, NinjaCat
2024-12-0345 minWhat Gets MeasuredThe Data-Driven Mindset: Leaning Into Numbers to Build Better Instincts Discover how Brent Dykes, author and data storytelling expert, redefines the data-driven mindset. Learn why it's not about control but about building sharper instincts, fostering curiosity, and using insights to drive meaningful action in marketing and beyond. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-data-driven-mindset-leaning-into-numbers-to-build-better-instincts © 2024, NinjaCat
2024-11-1949 minWhat Gets MeasuredMarketing Data LiteracyDiscover insights on data literacy in marketing, as Dale Harrison utilizes his full suite of skills and academic prowess to debunk buzzwords, tackle correlation vs. causation, and emphasize the importance of critical thinking over raw metrics for effective strategies. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-marketing-data-literacy © 2024, NinjaCat
2024-11-0340 minWhat Gets MeasuredTurning Data Into Actionable StoriesLearn how Kudzayi Chakahwata, Audiences and Technology Solutions Director at Publicis, blends mathematics and marketing to transform data into compelling, actionable stories in this insightful and informative interview. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-turning-data-into-actionable-stories © 2024, NinjaCat
2024-10-0856 minWhat Gets MeasuredModern Data LeadershipA round-house kick of a conversation with Malcolm Hawker on the mindset shifts, customer-centric strategies, and probabilistic thinking that define modern data leadership, plus practical steps to leverage data quality and AI for strategic value. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-modern-data-leadership © 2024, NinjaCat
2024-09-2459 minWhat Gets MeasuredElevating Data Analysis in MarketingUnlock expert insights from industry leaders on how marketing data analysts can sharpen their data interpretation skills, improve analytics and reporting, and drive business success. Learn practical tips on data management, attribution, customer data control, and the future of marketing in the AI era, all tailored specifically for data-driven marketers. SHOWPAGE: www.ninjacat.io/blog/elevating-data-analysis-in-marketing © 2024, NinjaCat
2024-09-1716 minWhat Gets MeasuredNavigating Complexity: Balancing Intuition and Data in Marketing Strategy A deep-dive interview with the brilliant JP Castlin on how to bridge complexity, uncertainty, and strategy in marketing. Learn how to balance information and intuition through a gaggle of mental and mathematical models, the impact of economic shifts on marketing strategies and product innovation, and the critical role of data management when facing uncertainty. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-navigating-complexity-balancing-intuition-and-data-in-marketing-strategy © 2024, NinjaCat
2024-09-0357 minWhat Gets MeasuredEssential Insights for Agency Product Teams Explore crucial strategies for product and engineering teams in ad agencies with our special "clips" edition of the NinjaCat podcast. This episode dives into data integration. data-driven product strategies, the right way to integrate tech into your stack, and maintaining robust data infrastructures. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-essential-insights-for-agency-product-teams © 2024, NinjaCat
2024-08-2713 minWhat Gets MeasuredHarmonizing Algorithms and Audiences in SEOJoin us for a discussion with Lily Ray, VP of SEO Strategy and Research at Amsive, as we explore the tumultuous state of search marketing. With nearly 15 years of marketing experience and a unique background as a DJ and drummer, Lily digs into the challenges and strategies of modern SEO, from the impact of AI-generated content to adapting to algorithm updates. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-harmonizing-algorithms-and-audiences-in-seo © 2024, NinjaCat
2024-08-1325 minWhat Gets MeasuredMastering Client Success in Ad Agencies Dive into the essentials of client success in ad agencies in this special compilation episode. Explore effective client engagement, data storytelling, and strategic alignment as we distill the tastiest clips from our catalog especially for customer success teams looking to refine their approach and relationships. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-mastering-client-success-in-ad-agencies © 2024, NinjaCat
2024-07-3014 minWhat Gets MeasuredHumanizing Marketing Strategies for Tomorrow A lively discussion about the shift towards people-driven approaches in marketing, the importance of strong brands and meaningful content, and the significance of direct customer interactions and their influence on reshaping marketing strategies, with Mark A. Preston. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-humanizing-marketing-strategies-for-tomorrow © 2024, NinjaCat
2024-07-1633 min
B2B Marketing ExchangeNavigating The Product Perception Paradox with NinjaCat's Jake SandersAt the B2B Marketing Exchange, speakers, experts, attendees and even staff have always emphasized the fact that "B2B doesn't have to be boring." And time and time again, our community has proven that B2B marketing can be fun, creative, and authentic. Of course, there are various challenges surrounding creativity in B2B, but during this conversation between host Kelly Lindenau and NinjaCat's Jake Sanders, it's clear that these challenges are nothing data and better buyer insights can't help to resolve. On the show floor at B2BMX in Scottsdale earlier this y...
2024-07-1026 minWhat Gets MeasuredHow To Escape Marketing Stagnation Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today's world, and she's here today to tell us how to escape stagnation in marketing. SHOWPAGE: www.ninjacat.io/blog/how-to-escape-marketing-stagnation © 2024, NinjaCat
2024-07-0237 minWhat Gets MeasuredData Governance and AI Explore the dynamic intersection of data governance and AI with Tiankai Feng, Data Strategy and Data Governance Lead at Thoughtworks Europe. In this insightful interview, Tiankai discusses the essentials of trustworthy data, the critical role of AI oversight, and the importance of a human-centric approach to data governance. SHOWPAGE: www.ninjacat.io/blog/data-governance-and-ai © 2024, NinjaCat
2024-06-1829 minWhat Gets MeasuredDialing In Brand Positioning Positioning is a powerful marketing lever for brands and agencies, but pulling it off correctly can be difficult. Join Faisal Siddiqui, founder of Creative Business Company, for a masterclass on positioning, strategy, and how to find the comparative advantages of a brand to make competitive gains in the market. SHOWPAGE: www.ninjacat.io/blog/dialing-in-brand-positioning © 2024, NinjaCat
2024-06-0439 minWhat Gets MeasuredTruth In Advertising Truth in advertising is not an oxymoron, it's an opportunity. Join statistician and advertising consultant, Tom Rosholt, for a chat about ethical advertising, substantiating data-driven claims, and how creative marketing built on truth and transparency can create transformative success. SHOWPAGE: www.ninjacat.io/blog/truth-in-advertising ©2024, NinjaCat
2024-05-2146 minWhat Gets MeasuredContent Marketing in The Age of AIA wonderful discussion with Rachel Hernandez, director of brand strategy at Next Net Media, about the impact of AI on content marketing, its effect on search engine optimization, and the evolving landscape of digital marketing. SHOWPAGE: www.ninjacat.io/blog/content-marketing-in-the-age-of-ai © 2024, NinjaCat
2024-05-0736 minWhat Gets MeasuredThe Strategy of Client Engagement A revelatory conversation with Kylie Kullack from Struck on innovative client engagement strategies, the importance of communication, data analytics for campaign tracking, and the imperative role of empathy in client relations. SHOWPAGE: www.ninjacat.io/blog/the-strategy-of-client-engagement © 2024, NinjaCat
2024-04-2329 minWhat Gets MeasuredOn B2B Strategy, AI, and All That JazzA roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much more! SHOWPAGE: www.ninjacat.io/blog/on-b2b-strategy-ai-and-all-that-jazz © 2024, NinjaCat
2024-04-091h 09What Gets MeasuredMarketing Data Interpretation Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes. SHOWPAGE: www.ninjacat.io/blog/marketing-data-interpretation © 2024, NinjaCat
2024-03-1939 minWhat Gets MeasuredDecoding Attribution in Advertising Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world. SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising © 2024, NinjaCat
2024-03-0537 minWhat Gets MeasuredThe NeverEnding Data StoryDive into data storytelling, puppets, musicals, comedy, and master data management with the Data Whisperer himself, Scott Taylor. Learn how Scott blends decades of experience with innovative techniques to make complex data stories accessible and engaging. SHOWPAGE: www.ninjacat.io/blog/the-neverending-data-story © 2024, NinjaCat
2024-02-201h 00What Gets MeasuredThe Crumbling Cookie Parties fo Marketing As the cookies crumble and third parties disappear, a lot of marketers are wondering what's next. Join us as we explore the tech behind cookies, learn why their deprecation might not mean disaster, and discover how to handle attribution and activation in the cookie-free era of tomorrow with U of Digital founder, Shiv Gupta. SHOWPAGE: www.ninjacat.io/blog/the-crumbling-cookie-parties-of-marketing © 2024, NinjaCat
2024-02-0631 minWhat Gets MeasuredWho's Really Driviing The Data? Explore the complexities of data in marketing with Megan Thompson, data strategist and founder of Lore Data, where we discuss the indispensable role of data strategists, AI, and the human element in data management and interpretation. SHOWPAGE: www.ninjacat.io/blog/whos-really-driving-the-data © 2024, NinjaCat
2024-01-2341 minWhat Gets MeasuredData-Driven Product Innovation at CallRailDiscover key insights from Jason Tatum, VP of Product at CallRail, on product management and innovation in MarTech. Learn about the importance of data-driven decisions, customer-centric development, and emerging industry trends in this enlightening interview. SHOWPAGE: www.ninjacat.io/blog/data-driven-product-innovation-in-martech © 2024, NinjaCat
2024-01-0941 minWhat Gets MeasuredNavigating GA4 and The New Era of Google AnalyticsDelve into the specifics of the transition from UA to GA4 with Google Analytics guru Steve Lamar, as we focus on understanding new metrics, bridging data narratives, and communicating effectively with clients. SHOWPAGE: www.ninjacat.io/blog/navigating-ga4-and-the-new-era-of-google-analytics © 2023, NinjaCat
2023-12-2640 minWhat Gets MeasuredThe Data Integration Imperative Learn about the barriers, boundaries, and breakthroughs in data integration and management with Eric Dodds, Head of Product Marketing at Rudderstack. SHOWPAGE: www.ninjacat.io/blog/the-data-integration-imperative © 2023, NinjaCat
2023-11-2856 minWhat Gets MeasuredHarnessing The Power of Visual Impact in MarketingA grand tour of CGI in advertising, how AI and creative in the automotive marketing industry is pivoting, and tips on getting the visuals right for any campaign, with founder and CEO of The Scope, Faruk Heplevent. SHOWPAGE: www.ninjacat.io/blog/harnessing-the-power-of-visual-impact-in-marketing © 2023, NinjaCat
2023-11-141h 08
What Gets MeasuredBig Data Day (A NinjaCat Musical) NinjaCat is proud to announce the release of "Big Data Day," an audio drama/musical about data management. Get ready to tap your toes and crunch some numbers with Audrey, the head of analytics, as she leads her ad agency's C-Suite and data team on a melodic journey to conquer big data and win over a major client in this audio adventure from NinjaCat. SHOWPAGE: Step Inside the Data Drama: Unveiling NinjaCat's 'Big Data Day' Musical CREDITS: Written, Scored, and Directed for Audio by Jacob Sanders CAST Narrator: Jason Fox
2023-10-3125 minWhat Gets MeasuredThe Ins and Outs of Ad Ops A vetted voyage through the technical hinterlands of ad ops and data management with Angelina Eng, VP of Measurement, Addressability, and Data Center at the IAB. SHOWPAGE: www.ninjacat.io/blog/the-ins-and-outs-of-ad-ops © 2023, NinjaCat
2023-10-1757 minWhat Gets MeasuredOn Brand Strategy A marketing masterclass discussion about brand strategy, bad briefs, and how basic insights into behavior can lead to brilliant results with Tom Roach, VP of Brand Strategy at Jellyfish. © 2023, NinjaCat
2023-10-031h 06What Gets MeasuredBridging The Brand Alignment Gap A discussion with Innerview co-founder Chris Wallace, about brand alignment and how to ensure every stakeholder, from corporate offices to sales teams, understands and conveys a unified brand message. SHOWPAGE: www.ninjacat.io/blog/bridging-the-brand-alignment-gap © 2023, NinjaCat
2023-09-1932 minWhat Gets MeasuredData DemocratizationAn expansive discussion with Night Shift Development CEO, Tim Tutt, about data democratization, technology, AI, and how to harness data intelligence. SHOWPAGE: www.ninjacat.io/blog/data-democratization © 2023, NinjaCat
2023-09-0532 minWhat Gets MeasuredPerformance Marketing for Brands Dive into the world of performance marketing with Bidnamic co-founder, Liam Patterson in this insightful interview where we unlock the strategies, tactics, and trends that drive digital success. SHOWPAGE: www.ninjacat.io/blog/performance-marketing-for-brands © 2023, NinjaCat
2023-08-2232 minWhat Gets MeasuredOf Brands & Buzz: The Power of PR in Marketing A conversation about PR, marketing, measuring media mentions, and how exactly to discover and distribute buzz on behalf of brands, with eReleases founder Mickie Kennedy. SHOWPAGE: www.ninjacat.io/blog/of-brands-buzz-the-power-of-pr-in-marketing © 2023, NinjaCat
2023-08-0845 minWhat Gets MeasuredData Storytelling in MarketingA chat with Courtney Lindau, Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, about data storytelling in marketing, the power of testing and learning, and discovering the 'why' behind metrics. SHOWPAGE: www.ninjacat.io/blog/data-storytelling-in-marketing © 2023, NinjaCat
2023-07-2535 minWhat Gets MeasuredAmplify & Engage: Unleashing The Digital Marketing Mix We sit down with Ice Cream Social co-founder, Ashley Cline, to talk about digital marketing strategy vs. tactics, the old school power of word of mouth, influencers, event marketing, and Idiocracy. SHOWPAGE: www.ninjacat.io/blog/amplify-engage-unleashing-the-digital-marketing-mix © 2023, NinjaCat
2023-07-1131 minWhat Gets MeasuredThe Good, Bad, and Ugly in Adtech A fireside chat about adtech, data stacks, AI, and creativity in marketing with Myles Younger, Head of Innovation and Insights at U of Digital. SHOWPAGE: https://www.ninjacat.io/blog/the-good-bad-and-ugly-in-adtech © 2023, NinjaCat
2023-06-271h 04What Gets MeasuredUnboxing The Marketing Data Warehouse A peek at the present state of marketing data warehouses, and where it might be headed, with Head of Channel Partnerships at Hightouch, Deven Ravel. SHOWPAGE: www.ninjacat.io/blog/unboxing-the-marketing-data-warehouse © 2023, NinjaCat
2023-06-1332 minWhat Gets MeasuredBuilding Better Sales & Marketing OperationsA frank and friendly conversation with Taft Love, founder of Iceberg RevOps, about data management, taxonomy, and what it takes to build better sales and marketing operations. SHOWPAGE: www.ninjacat.io/blog/building-better-sales-marketing-operations © 2023, NinjaCat
2023-05-3137 minWhat Gets MeasuredA Guide To Better Pitches and Sales Calls The ability to sell something should be table stakes for marketers, but this conversation with sales consultant Stephen Steers shows how disconnected the sales and pitching process can be, and provides step-by-step instruction on how to close deals and win over clients. SHOWPAGE: www.ninjacat.io/blog/a-guide-to-better-pitches-and-sales-calls © 2023, NinjaCat
2023-05-1623 minWhat Gets MeasuredThe Power of Buyer Personas Learn how to develop effective buyer personas that resonate with your target audience, improve your marketing strategy, and ultimately boost your bottom line in this interview with Jim Kraus, president of Buyer Persona Institute. SHOWPAGE: www.ninjacat.io/blog/the-power-of-buyer-personas © 2023, NinjaCat
2023-05-0231 minWhat Gets MeasuredMarketing Data Integrations: Expectations vs. Reality Data integration can be a game-changer for your marketing efforts, but it's important to understand the expectations versus the reality. Learn more in this interview with Mark Donatelli and Daniel Kowal from Cimply Limited. SHOWPAGE - www.ninjacat.io/blog/marketing-data-integrations-expectations-vs-reality © 2023, NinjaCat
2023-04-1851 minWhat Gets MeasuredTurning Data Into Intelligence From databases to data warehouses, this interview with founder and data pro Aron Clymer covers the basics and barriers of data integration and explores the toolsets and tactics that enable marketers to turn data into intelligence. SHOWPAGE: https://www.ninjacat.io/blog/turning-data-into-intelligence © 2023, NinjaCat
2023-04-0435 minWhat Gets MeasuredCommunity: The Last Great Marketing Strategy?Marketing is fundamentally about connecting with audiences, and what better way to do that than through community? Legacy marketing pro Mark Schaefer talks about his new book and unpacks ways brands can understand and utilize communities in their marketing strategy. SHOWPAGE -> https://www.ninjacat.io/blog/community-the-last-great-marketing-strategy © 2023, NinjaCat
2023-03-2123 minWhat Gets MeasuredMeasuring Omnichannel Marketing Learn how to love, lean into, and leverage omnichannel marketing data in this profound interview with data professional & veteran marketer, Kevin Hillstrom, from Mine That Data. SHOWPAGE: www.ninjacat.io/blog/measuring-omnichannel-marketing © 2023, NinjaCat
2023-03-0748 minWhat Gets MeasuredMeasuring Marketing Strategy A trip down the marketing funnel with marketing strategist, Ian Barnard, in which we discuss the differences between good & bad strategy, define how to build a robust go-to-market plan, and discover ways to measure marketing strategy performance and effectiveness. SHOWPAGE: www.ninjacat.io/blog/measuring-marketing-strategy © 2023, NinjaCat
2023-02-2147 minWhat Gets MeasuredManaging Social Media AnalyticsAn inspiring and educational romp through the jungles of social media with Jon-Stephen Stansel. Vanity metrics count? Social media budgets and resources are out of touch? Social listening is just as important as posting? Get in hear! SHOWPAGE: www.ninjacat.io/blog/managing-social-media-analytics © 2023, NinjaCat
2023-02-0745 minWhat Gets MeasuredDiscovering The Value Of A Data TeamSo you've got all the data you can handle, but can you define the value of it? Listen to a revelatory conversation about discovering the value of a data team, with data scientist, consultant, and owner of West Marin Data, Pedram Navid. SHOWPAGE: www.ninjacat.io/blog/discovering-the-value-of-a-data-team © 2023, NinjaCat
2023-01-2432 minWhat Gets MeasuredThe Power Of Humor In MarketingGet into this insight-packed clown car of a conversation with humor consultant Patrick Gilmore, from Studio Gilmore, which explores and exposes the power of humor in marketing communications. SHOWPAGE --> www.ninjacat.io/blog/the-power-of-humor-in-marketing © 2022, NinjaCat
2022-12-2728 minWhat Gets MeasuredManaging And Monitoring A Marketing BudgetThe success or failure of marketing campaigns can be attributed to many factors, a wisely-spent budget being chief among them. Learn how to master marketing budget management and monitoring in this conversation with Dominic Albano and Tyler Juhola, from Shape. SHOWPAGE --> www.ninjacat.io/blog/managing-and-monitoring-a-marketing-budget © 2022, NinjaCat
2022-12-1337 minWhat Gets MeasuredHow To Manage A BrandLearn about brand management and strategy and how to better understand and approach these critical concepts in this expansive conversation with Paul Bailey, Brand Strategy Director for Halo, a creative agency out of the UK. SHOWPAGE - www.ninjacat.io/blog/how-to-manage-a-brand © 2022, NinjaCat
2022-11-2949 minWhat Gets MeasuredThe Science of Marketing & BrandingDr. Ethan Decker, founder of Applied Brand Science, is a brand strategist, marketing scientist, consultant, trainer and speaker with decades of experience working with brands of all sizes and shapes to help them understand the brandscape they exist in and strategize meaningful campaigns and power moves, and he's here today to talk about brand and marketing science. SHOWPAGE --> www.ninjacat.io/blog/the-science-of-marketing-branding © 2022, NinjaCat
2022-11-151h 00What Gets MeasuredDigital Transformation in MarketingA well-rounded discussion with Shamir Duverseau about digital transformation in marketing, and how to ensure your team can leverage technology to it's advantage. SHOWPAGE --> www.ninjacat.io/blog/digital-transformation-in-marketing © 2022, NinjaCat
2022-11-0142 minWhat Gets MeasuredKey Insights from "The Martech Handbook"An exploration of all things martech with Darrell Alfonso from Amazon. Learn how his new book, "The Martech Handbook" is helping marketers find wisdom amidst the widgets, and discover ways to leverage the tech in your stack. SHOWPAGE -> www.ninjacat.io/blog/key-insights-from-the-martech-handbook © 2022, NinjaCat
2022-10-1843 minWhat Gets MeasuredUnlocking The Potential of Customer DataMarketers are drowning in oceans of customer data, collecting analytics by the bucket, and the C-suite is thirsty for any drop of insight. Our conversation with Zack Wenthe from TreasureData provides answers on how your team can unlock the power of customer data. SHOWPAGE -> www.ninjacat.io/blog/unlocking-the-potential-of-customer-data © 2022 NinjaCat
2022-10-0438 minWhat Gets MeasuredHow To Detect and Combat Ad FraudConnecting traffic and clicks on ads to action and results is hard enough, but ad fraud can make the task impossible. Find out how to detect and combat ad fraud in this ear-opening interview with ad fraud researcher, Dr. Augustine Fou. SHOWPAGE --> www.ninjacat.io/blog/how-to-detect-and-combat-ad-fraud © 2022, NinjaCat
2022-09-2036 minWhat Gets MeasuredIn Search of SEO Metrics That MatterTrying to get your brand found on search engines? This comprehensive dive into SEO with marketing strategist, coder, and Founder of Alpha Efficiency, Brian Dordevic, had got you covered. Show up to learn how to get your business to page one, stay for the horror stories about those that failed. SHOWPAGE: www.ninjacat.io/blog/seo-metrics-that-matter © 2022, NINJACAT
2022-09-0653 minWhat Gets MeasuredCareer Spotlight: Agency Account ManagementWhat's it take to be an account manager at an agency? Learn firsthand from one of the best, VMLY&R Account Director, Faizan Ali, in an interview that touches on the meaning, machinations, and misunderstandings of this critical position. SHOWPAGE -> www.ninjacat.io/blog/career-spotlight-agency-account-management © 2022, NinjaCat
2022-08-2338 minWhat Gets MeasuredShifting Automotive Marketing Into High GearAn all-wheel-drive voyage through the ins and outs of automotive marketing, with Director of Demand Generation at FlexDealer and marketing wiz at large, Whit Norrad. SHOWPAGE - www.ninjacat.io/blog/shifting-automotive-marketing-into-high-gear © 2022, NinjaCat
2022-08-1032 minWhat Gets MeasuredFuture-Proofing Your Marketing Career and TeamA far-ranging conversation about making a career in marketing these days, how persuasion can help position marketers for success, and what it's like living and marketing in 'the third great renaissance' with columnist, educator, and jazz enthusiast, Colin Lewis. SHOW PAGE -> www.ninjacat.io/blog/future-proofing-your-marketing-career-and-team © 2022, NinjaCat
2022-07-2654 minWhat Gets MeasuredBranding and Creativity in AdvertisingA chinwag with Nick Ellis, creative partner and founder of Halo, where we dip in and out of insights and tangents on advertising, creativity, and branding. Show up for solid marketing advice, stay for the spicy hot takes about Pearl Jam. SHOWPAGE - www.ninjacat.io/blog/branding-and-creativity-in-advertising © 2022, NinjaCat
2022-07-1253 minWhat Gets MeasuredMastering Marketing and Advertising AnalyticsIs marketing data management too complex, or is it marketed to marketers that way? We dive into deriving insights from digital advertising metrics in this interview with Ahmed Elsamadisi and learn how constraints and predictability can be your key to unlocking the secrets of marketing data. SHOWPAGE - www.ninjacat.io/blog/mastering-marketing-and-advertising-analytics © 2022, NinjaCat
2022-06-2843 minWhat Gets MeasuredSuccess With Marketing Mix ModelingA wide ranging conversation with Proof Analytics CEO, Mark Stouse, about marketing mix modeling, and all the ways data can leverage business and marketing performance. SHOWPAGE - www.ninjacat.io/blog/success-with-marketing-mix-modeling © 2022, NinjaCat
2022-06-1452 minWhat Gets MeasuredA New Model for Privacy-Focused AdvertisingA rollicking and inspiring conversation with internet pioneer, author, and founder of Topic Intelligence, Judy Shapiro, about how topic-based targeting is the privacy-focused future of digital advertising, and how proper strategy and measurement can help agencies harness the endless waves of marketing data, rather than drown in them. SHOWPAGE: https://www.ninjacat.io/blog/a-new-model-for-privacy-focused-advertising © 2022, NinjaCat
2022-05-3134 minWhat Gets MeasuredProgramming Success Into Digital AdvertisingA conversation with StackAdapt COO, Vitaly Percheskiy, about digital advertising, programmatic, and how better data management and strategy may be the secret weapon to unlocking the power of adtech. SHOWPAGE - www.ninjacat.io/blog/programming-success-into-digital-advertising © 2022, NinjaCat
2022-05-1722 minWhat Gets MeasuredImproving Your Analyst Skills As A MarketerExplore methods to sharpen your data analysis ax, learn how modern marketing and vanity metrics can dull our senses, and hear about a few ways you can plant seeds of confidence in how you see the analytical trees for the marketing forest. SHOWPAGE: www.ninjacat.io/blog/improving-your-analyst-skills-as-a-marketer © 2022, NinjaCat
2022-05-0327 minWhat Gets MeasuredHow To Build A Better Marketing PlanA chat with author, accountant, and CFO-whisperer, Alastair Thomson, about what goes into building a marketing plan that gets the yes from stakeholders. SHOWPAGE: https://www.ninjacta.io/blog/how-to-build-a-better-marketing-plan © 2022, NinjaCat
2022-04-1940 minWhat Gets MeasuredHow Data Improves Marketing and Community ManagementHow does marketing data analysis and an appreciation for technical architecture help improve community management for marketers, agencies and brands? A discussion with analyst and community maven, Rachel Happe, on how data can help affect behavior changes in marketing and community management. SHOWPAGE: https://www.ninjacat.io/blog/how-data-improves-marketing-and-community-management © 2022, NinjaCat
2022-04-0529 minWhat Gets MeasuredBetter Marketing Data ManagementA discussion about data, how modern marketers can better manage it, and how technology can help, with NinjaCat CEO, Paul Deraval. SHOWPAGE: https://www.ninjacat.io/blog/better-marketing-data-management © 2022, NinjaCat
2022-03-2222 min
What Gets MeasuredUnderstanding The Customer JourneyForget the funnels! Learn about a new way to measure the customer journey, share of market, and more meaty marketing metrics with James Hankins. SHOW PAGE: https://www.ninjacat.io/blog/understanding-the-customer-journey © 2022, NinjaCat
2022-03-0834 minWhat Gets MeasuredROI, Lies, and Marketing Data AnalyticsSometimes miraculous, sometimes misleading, marketing data analytics play a central role in the lives of agencies and brands. But what if perceptions around data, particularly ROI, are holding marketers back from unlocking higher value strategies? On episode #3 of What Gets Measured, we speak with Andrew Wilshire about ROI, lies, and marketing data analytics. SHOW PAGE: https://www.ninjacat.io/blog/roi-lies-and-marketing-data-analytics/ © 2022, NinjaCat
2022-02-2234 minWhat Gets MeasuredMeasuring Marketing Impact Across The 4 PsA discussion with Marc Binkley about the 4 Ps of marketing and how marketers can utilize this conceptual framework to improve their efforts and outcomes. SHOWPAGE - https://www.ninjacat.io/blog/measuring-marketing-impact-across-the-4-ps/ © 2022, NinjaCat
2022-02-0419 min