Shows
Marketing, Demystified The Podcast23: Driving Real Impact: Unlocking Growth Through B2B Marketing - a chat with Nirosha MethanandaPlenty of companies grapple with developing B2B marketing strategies that deliver real impact and ROI. But with the right approach, it's possible.
Guest Nirosha Methananda, who unlocks growth for B2B brands through creative marketing strategies rooted in analytics and innovation, shares what goes into a good B2B marketing strategy.
Let's find out what a successful B2B marketing strategy looks like and how companies can use it to drive results.
Connect with Nirosha here: https://www.linkedin.com/in/nirosham/
"Marketing, Demystified" is brought to you by Growgetter...2024-01-221h 00
B2B Marketing ExchangeNavigating The Challenges Of Growing A B2B Marketing ProgramEvery step of the marketing journey presents unique obstacles and opportunities, whether it’s building brand awareness or generating high-quality leads. With those challenges in mind, the biggest concern for marketers is how they can overcome those difficulties to grow and scale their company at the same time.The latest episode of the B2BMX Podcast highlights a great discussion from the B2B Sales & Marketing Exchange show floor between Nirosha Methananda, Chief Marketing Maven of Sati Marketing, and hosts Klaudia Tirico and Kelly Lindenau. Throughout the discussion, the trio chatted with Methananda about scaling a B2B...2023-12-2024 minB2B Marketing ExchangeUnlocking Success: How To Scale Your B2B Marketing Program For Company GrowthIn today’s episode, Hosts Klaudia Tirico and Kelly Lindenau roll the tape of a B2B Sales & Marketing Exchange session hosted by Nirosha Methananda, former Head of Marketing for companies like Influ2 and Bombora and now the Chief Marketing Maven for Sati Marketing. The presentation explored key strategies and insights from industry experts that empowers listeners to take their B2B marketing to new heights.Methanada highlighted the importance of having a marketing strategy that aligns with business goals and even helps marketers understand how to get buy-in from other departments. She also touched on how to...2023-12-1332 min
Marketers TalkingAchieving Work-Life Balance for a Modern Marketer with Nirosha Methananda
Join Jess Bahr in a timely talk with marketing strategist Nirosha Methananda about the impacts of recent events on career paths and work-life balance.
Gain insights into the rising trends of flexible hours, self-employment, and prioritizing personal fulfillment over traditional 9-5 jobs. Hear their perspectives on maintaining work-life balance and self-care.
Learn how businesses can adapt by understanding holistic employee needs, promoting flexibility, and embracing empathy. Explore the challenges in meeting the expectations of younger generations entering the workforce.
This forward-thinking discussion also touches on ageism in tech, job longevity, and the art of scaling a company sustainably. Tune...2023-08-2947 min
Believe you can because you can!The Power of Mindful B2B Marketing with Nirosha Methananda (#583)Hello, podcast listeners! Today, we have a treat for you. We’re joined by Nirosha Methananda, a thought leader in mindful B2B marketing. Nirosha believes in the power of mindfulness in marketing strategy and how it can foster a deeper, more authentic connection with clients. Mindful marketing is about being present, empathetic, and genuine with your…
2023-07-2644 min
SaaS Half FullThe Growing Bench of CMO Free Agents with Nirosha MethanandaWe’re gonna need a bigger bench. The list of available SaaS CMOs is growing, with many finding themselves free agents for the first time, involuntarily. In this episode, Lindsey connects with Nirosha Methananda, a senior marketing leader on the bench, about what she’s learned during her transition period. From digging into learning and community to investing in an executive coach (bye-bye ego!) and her personal brand, Nirosha is far from wallowing in her circumstances. She rounds out the episode by providing her take on the future of full-time work and where she sees the CMO mark...2023-05-3129 min
Marketing Technology Podcast by Marketing GuysWhy generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode.
In this episode, Elias has a chat with Nirosha Methananda, an experienced B2B marketing professional that has worked with martech companies like Bombora and Influ2.
Topics we discuss:
Why is there a need for generalist mar...2023-03-0822 min
Growth Colony: APAC's B2B Growth PodcastHow to Build a Marketing Function for B2B StartupsShahin chats with Nirosha Methananda, VP of Marketing at Influ2, about her experience in growing a marketing function from one person to a full team of 20 people.
Driven by a strong urge to Always Be Learning (ABL), Nirosha is a proud marketing generalist. With a career spanning close to 15-years, across many marketing disciplines and industries, she’s currently the VP of Marketing at Influ2.
Prior to this, Nirosha was responsible for creating Bombora's distinctive brand and establishing it as the leading global provider of B2B Intent data. She also led marketing for PwC Aust...2023-01-1833 min
DemandGen Radio#255 How B2Bs Can Leverage Account-Based Marketing
B2B marketers are under more pressure than ever to target and track their audiences.
In this episode, David interviews Nirosha Methananda, VP of Marketing at Influ2. Nirosha shares how her team has used the Influ2 platform to humanize their account-based marketing efforts.
Listen as David and Nirosha discuss:
The importance of quality data.
How personalization can help your marketing campaigns.
When to leverage content syndication.
What sales and marketing must do to create a great customer experience.
Check out the resources mentioned:
Assess Your MarTech Stack
The D3 Methodology...2022-11-1141 min
The Marketing StirNirosha Methananda (Influ2) - Utopia for MarketersAjay and Vincent chat with Nirosha Methananda, VP of Marketing at Influ2. She talks about how over time, attention spans have shortened, and how mediums such as video have allowed marketers to connect digitally. Ajay enjoys a day full of tennis, and Vincent is glad that Ajay finally doesn't cancel a visit with him.2022-09-2039 min
The Sales Hacker PodcastBranding a Company that Specializes in Account Based MarketingIn this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2, where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.What You’ll LearnAccount Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.There needs to be shared metrics, shared account planning and account mapping to understand what accounts needHow inspirational Nirosha’s story and career background can be for 2022-08-0235 minThe Sales Hacker PodcastBranding a Company that Specializes in Account Based MarketingIn this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2, where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.What You’ll LearnAccount Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.There needs to be shared metrics, shared account planning and account mapping to understand what accounts needHow inspirational Nirosha’s stor...2022-08-0235 min
The GTM PodcastBranding a Company that Specializes in Account Based MarketingIn this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2, where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.What You’ll LearnAccount Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.There needs to be shared metrics, shared account planning and account mapping to understand what accounts needHow inspirational Nirosha’s story and...2022-08-0235 min
The Virtual CMOUnderstanding Buying Group Marketing with Nirosha MethanandaIn episode 117, host Eric Dickmann talks with Nirosha Methananda - VP of Marketing of Influ2, a person-based advertising solution for B2B marketers. We discuss BGM, buying group marketing, and the importance of understanding how buying decisions are influenced within B2B organizations.Influ2 delivers ads directly to decision-makers at target accounts giving B2B marketing and sales teams tangible ad engagement metrics to drive activity. Their advertising solutions empower B2B companies to target and track individual ad engagement. For more information and access to the resources mentioned in this episode, visit: https://fiveechelon...2022-06-2029 min