Shows
Called To Count: Its More Than Just BookkeepingEPISODE 12 - INTERVIEW NADIAIn this episode, Noemi Aguilar-Horta interviews Nadia Rodriguez, who shares her inspiring journey from a corporate job to full-time entrepreneurship in the tax industry. They discuss the importance of community support, the challenges of transitioning to entrepreneurship, and the significance of financial literacy. Nadia emphasizes the need for mentorship and collaboration among tax professionals, while also highlighting the personal growth that comes from pursuing one's passion. The conversation touches on the joys and struggles of entrepreneurship, including the need for delegation and self-care.Hey Mamás! Thank you so much for stopping by...
2025-12-2443 min
Called To Count: Its More Than Just BookkeepingEpisode 11 - Interview with Maria Arriola Mujer AudazIn this episode, Noemi Aguilar-Horta and her guest, Mujer Audaz, explore the multifaceted world of entrepreneurship, emotional intelligence, and the importance of understanding money as a tool for empowerment. They explore personal journeys of self-discovery, the cultural perspectives surrounding money, and the importance of communication and love languages in relationships. The conversation highlights the importance of clarity in financial goals and the transformative impact of mindset shifts in both personal and professional contexts.Keywordsentrepreneurship, emotional intelligence, money mindset, cultural perspectives, personal growth, love languages, women empowerment, business coaching...
2025-12-1654 minCalled To Count: Its More Than Just BookkeepingEPISODE 10 MamáCounts Student Story - AngelaIn this engaging conversation, Angela shares her journey from the corporate world to entrepreneurship, particularly in bookkeeping. She discusses the challenges and fears she faced while transitioning, the importance of community support, and how she found her first clients. Angela emphasizes the significance of faith and resilience in pursuing one's goals, especially as a mother. The discussion highlights the rewarding nature of using one's skills to help others while balancing family responsibilities.Key TakeawaysAngela transitioned from a corporate job to entrepreneurship after having her third child.She felt a strong calling to be present for...
2025-12-0940 minCalled To Count: Its More Than Just BookkeepingEPISODE 9 INTERVIEW - ANA CALDERONIn this episode, Noemi interviews Ana Calderon, who shares her journey from working in a manufacturing office to becoming a successful entrepreneur in bookkeeping and consulting. Ana discusses the challenges she faced, including self-doubt and the importance of valuing oneself. She emphasizes the significance of clarity in business and how her transformation through entrepreneurship has changed her perspective on her abilities. The conversation highlights the support available in communities for those looking to break free from unfulfilling jobs and pursue their passions.takeawaysAna's journey began unexpectedly after being laid off from her job.Support from others can...
2025-12-0135 minCalled To Count: Its More Than Just BookkeepingEPISODE 8 - P3 MY STORY "do not be afraid to make a mistake"In this conversation, Noemi emphasizes the importance of embracing mistakes as essential learning opportunities in entrepreneurship. She shares her personal journey of starting her business, highlighting that waiting for complete knowledge can hinder progress. Instead, she advocates for taking action and learning along the way.takeawaysDo not be afraid to make a mistake.We never fail; we just learn.Jump in and learn as you go.Waiting to know everything can hinder progress.Embrace opportunities as they come.Mistakes are part of the learning process.Action is more important than perfection.Growth comes from experience, not just...
2025-11-2417 minCalled To Count: Its More Than Just BookkeepingEPISODE 7 - P2 MY FULL STORYIn this conversation, Noemi shares her journey as a teen mother, detailing the challenges she faced in balancing motherhood, education, and her aspirations. She reflects on her relationship with her parents, particularly her father's disappointment, and the struggles of managing responsibilities while trying to pursue her passion for photography and later accounting. The conversation highlights the turning points in her life, including a difficult pregnancy that led her to reassess her priorities and ultimately pursue entrepreneurship.takeawaysThe initial reaction of parents can be challenging for teens.Balancing motherhood and education is a significant struggle.Teen mothers often...
2025-11-1713 min
Called To Count: Its More Than Just BookkeepingEpisode 6: High School Adventures and First Love Part 1In this heartfelt episode, Noemi opens up about one of the most defining moments of her childhood—the family’s move from California and the deep emotions that came with it. Through personal stories filled with honesty and vulnerability, she reflects on how her father’s decision, rooted in love and concern, shaped her sense of identity and growth.As Noemi revisits her past, she explores the complex feelings of pride and shame that come with sharing her truth, especially now as a mom wanting to be real with her own kids. This conversation is an intimate remind...
2025-11-1020 minCalled To Count: Its More Than Just BookkeepingEpisode 5: Balancing Business and Babies: Building a Business Against the Odds with Nayeli GaliciaIn this episode, Noemi Aguilar interviews Nayeli Galicia, who shares her inspiring journey from being a teen mom to starting her own bookkeeping and tax business. Nayeli discusses the challenges she faced, the importance of community support, and how her personal experiences shaped her entrepreneurial spirit. The conversation highlights the significance of overcoming obstacles, the value of education, and the drive to help others in the community. Nayeli's story serves as a motivation for young mothers and aspiring entrepreneurs, emphasizing that with determination and support, it is possible to build a successful life and business.
2025-11-0342 minCalled To Count: Its More Than Just BookkeepingEpisode 4: Faith in the Marketplace: Trusting God in the Grind with Martin HortaIn this heartfelt and inspiring episode of Called to Count, Noemi sits down with her father — the man who modeled resilience, discipline, and an unshakable work ethic. Together, they explore his immigration story, the sacrifices that shaped their family’s future, and the entrepreneurial spirit that inspired Noemi’s own path as a business owner and mentor.Listeners will hear how faith, family, and determination carried him through challenges, and how his definition of success has evolved through the years. From humble beginnings to building a life anchored in purpose, this episode is a moving reminder that true l...
2025-11-031h 25Called To Count: Its More Than Just BookkeepingEpisode 3: It’s More Than Just BookkeepingIn this episode, Noemi Aguilar explores the concept of 'It's more than just bookkeeping,' emphasizing the importance of mindset over skill set in entrepreneurship. She shares transformative stories of mothers who have navigated personal challenges through their businesses, highlighting the freedom and flexibility that entrepreneurship can provide. The discussion encourages listeners to dig deep into their motivations and understand their 'why' in business, reinforcing that building a business is about more than just financial success.Takeaways:It's more than just bookkeeping; it's about mindset. Think of it as 80% of success is...
2025-11-0319 minCalled To Count: Its More Than Just BookkeepingEpisode 2: The Power of Brave Choices: Taking the Leap Toward a Life of Freedom and Peace with Lauren GoldenIn this episode, Noemi Aguilar-Horta sits down with Lauren Golden to discuss her journey as an entrepreneur and the importance of building a life that aligns with personal values. They explore themes of freedom, family dynamics, community, and the courage to embrace change. Lauren shares her experiences of navigating motherhood while pursuing her business goals, the significance of in-person events, and the lessons learned from her entrepreneurial journey. The conversation emphasizes the importance of being brave, even in the face of fear, and living authentically.Takeaways:Lauren emphasizes the importance...
2025-11-0356 minCalled To Count: Its More Than Just BookkeepingEpisode 1: Why Called to Count?In the inaugural episode of 'Called to Count', Noemi Aguilar shares her journey of starting a podcast aimed at empowering mothers, entrepreneurs, and anyone navigating life's challenges. She emphasizes the importance of stepping out of comfort zones, sharing personal stories, and building a supportive community. The podcast will explore themes of motherhood, business, faith, and personal growth, with a focus on encouraging listeners to take action in their own lives.Takeaways:Noemi's passion for podcasting stems from her love of sharing stories.Sharing stories can create a sense of community...
2025-11-0316 min
Called To Count: Its More Than Just BookkeepingWelcome to the Called to Count Podcast!Welcome to Called to Count: It’s More Than Just Bookkeeping, a MamáCounts Podcast with your host, Noemi Aguilar-Horta — mamá, entrepreneur, and mentor to women building businesses with purpose.This is more than a show about numbers. Here, we talk about motherhood, faith, and the freedom that comes from running a business on your terms. Whether you’re just starting your bookkeeping journey or growing a firm that supports your family, you’ll find encouragement, practical strategies, and faith-filled conversations that remind you: you were created to count.Expect a mix of inspiring interviews, honest mom...
2025-10-2801 min
The Consistent $5k ClubReal and Radiant: Showing Up Authentically on Social Media with Noemi AguilarIn this next episode of our summer series, I sit down with Noemi Aguilar who has mastered the art of showing up online as her authentic self. Together, we dive deep into the importance of infusing more of your unique personality into your social media presence and how authenticity can be a game-changer in building genuine connections and growing your business.
Noemi Aguilar is a bookkeeping and tax professional. She also teach moms how to master the skillset of bookkeeping so they can start their own virtual firm. She is the owner of Tikal Tax & Accountings and...
2024-06-2638 min
The CFO ProjectHow to Setup a Virtual Firm and Take Back Control of Your TimeWelcome to the latest episode of the Escaping the Accountant's Trap podcast! In today's conversation, we dive deep into the world of virtual firms and how they can liberate accountants, CPAs, and bookkeepers from the confines of traditional work structures. Our guest, Noemi Aguilar-Orta, founder of Mama Counts, shares her incredible journey of breaking free from the limitations of a traditional office and building a successful virtual firm.Noemi's story is an inspiring testament to the power of aligning your career with your life's priorities. She started her journey in the world of bookkeeping and tax at...
2023-09-0523 min
Allobee RadioEp. 85 - Tips to Become Successful on TikTok and Reach Your Ideal Audience with Noemi Aguilar-HortaIn today’s episode, Brooke speaks with Noemi who was a teen mom, college drop out but now she’s thriving with two 6 figure businesses from the comfort of her home. Her spouse recently retired and now they partnered in the businesses. She earns full time income working part time hours. When Noemi was little, she was in Girl Scouts and she hated selling and she didn’t want to be begging anyone for money. When TikTok came around, she knew she needed an online presence and it started out just for fun at the beginning of the pandemic and th...
2022-11-2143 min
The Ambitious Bookkeeper Podcast44 ⎸ Best Advice from Accounting Course CreatorsSend us a textIn this special episode, I’m bringing in 3 very special and powerful women in the accounting space: Katie Ferro, Keila Hill-Trawick, and Noemi Aguilar-Horta These three women are some of the other accounting/bookkeeping specific course creators that I asked to provide their top advice to you as course creators in our specific niche.This is a continuation of a series I’m putting together around creating courses, as so many people in our community have asked about creating courses. These women bring real solid not-sugar coated advice about creating courses.
2022-04-1512 min