Shows
Marketing Chit-ChatEPI 12: The future is immersiveIn this episode, we discussed some important points from marketing 6.0 book for philip kotler and we discussed the latest technology and whether all of it is useful and effective for business or not.
Don't forget to evaluate the episode and you can follow us on Instagram from the link below.
https://www.instagram.com/marketing_chitchat_podcast/
في الحلقة دى اتكلمنا عن بعض النقط المهمه في كتاب marketing 6.0 لفيليب كوتلر وناقشنا لو فعلا كل أساليب التكنولوجيا الحديثة مفيدة وفعالة فعلا للبيزنس ولا لا.
متنسوش تقيموا الحلقة وتتابعونا علي انستجرام من اللينك الي فوق.
2024-06-0513 min
Marketing Chit-ChatEPI 11: Private labels /حلقة 11: العلامات التجارية الخاصةIn this episode, we're describing one of very common tactics that most of us use which private labels, we talked about its pros and cons and why people become more open to buy private labels and more.
Don't forget to rate the episode and share it with someone interested in marketing.
you can follow us on Instagram from the link below
https://www.instagram.com/marketing_chitchat_podcast/
في حلقة النهاردة اتكلمنا عن واحدة من الحاجات الي تقريبا كلنا بقينا بنشوفها ونشتريها وهي العلامات التجارية الخاصة انك تشتري منتج عليه اسم السوبر ماركت مثلا. اتكلمنا عن مميزات وعيوب الموضوع دا وليه كتير من الناس بقت مرتاحه انها تشتريه وحاجات تانيه كتير.
متنساش تقيم الحلقة وتشاركها مع اي حد مهتم بالماركتنج وممكن تتابعونا علي انستجرام من اللينك الي فوق.
The references:
https://www.mckinsey.com/industries/industrials-and-electronics/our-insights/the-power-of-private-label-brands-in-distribution
https://www.youtube.com/watch?v=8aVslz2oXoA
https://clicflyer.com/corporate/blog/private-label-2022-promotion-analysis-in-ksa/
https://www.statista.com/markets/423/topic/2520/private-label/#statistic3
2024-05-2213 min
Marketing Chit-ChatEpisode 10: Taking your brand abroad /حلقة 10: تقديم وتهيئة البراند للمنافسة خارج البلادIn this episode we're taking your brand abroad, discussing why is this important in the era of globalization, what should we do to prepare the brand to travel abroad and what should we avoid. very fatty but delicious episode if we can say.
Don't forget to rate the episode and share it with someone interested in marketing.
you can also follow us on Instagram page from the link below.
https://www.instagram.com/marketing_chitchat_podcast/
في الحلقة دى قررنا نتكلم عن أهمية انك تنافس بالبراند بتاعك برا بلدك ولكن علشان تعمل كدا فيه حاجات لازم تدرسها و خطوات مهمة جدا لازم تعملها و غلطات لازم تتجنبها. الحلقة دى تعتبر حلقة دسمة بس مفيدة جدا.
متنسوش تقيموا الحلقة وتشاركوها مع حد مهتم بالماركتنج.
ممكن تتابعونا علي انستجرام من اللينك الي فوق.
2024-05-0126 min
Marketing Chit-ChatEpisode 9: Anti-Brand stagnation /حلقة 9: تجنب ركود البراندMany times we see brands that flourish and expand and a lot of people think that those brands are really promising, but unfortunately, they are going into stagnation, let us talk a bit about the causes and some solutions for avoiding brand stagnation.
Don't forget to rate the episode and share it with anyone who is interested in marketing. and you can follow us on Instagram from the link below
https://www.instagram.com/marketing_chitchat_podcast?igsh=MWoxOHMyZmhwaXI0dg==
في اوقات كتير بنشوف براند بيكونوا بينمو ويتطوروا وبنكون عندنا تفاؤل وثقة كبير في نجاحهم وبعدين نلاقيهم دخلوا للاسف في حالة من الركود، خلينا النهاردة نستعرض بعض اسباب وافكار لتجنب ركود البراند.
متنسوش تقيموا الحلقة وتشاركوها مع اي حد مهتم بالماركتنج و ممكن تتابعونا علي انستجرام من اللينك الي فوق2024-04-1713 min
Marketing Chit-ChatEpisode 8:CSR between effectiveness and illusion/حلقة8: مسؤلية الشركات المجتمعية بين الفاعلية و الوهمIn this episode, we're discussing corporate social responsibility, its meaning, its importance, what makes it effective, and what makes it illusional.
Don't forget to evaluate this episode and share it with anyone who is interested in marketing.
you can follow us on Instagram from the link below
https://www.instagram.com/marketing_chitchat_podcast/
في الحلقة دى هنتكلم عن المسؤلية المجتمعية للشركات، ايه هي تعريفها وايه اهميتها وايه الي ممكن تعمله الشركات علشان تخليها فعلا فعالة مش مجرد وهم.
متنسوش تقيموا الحلقة وتشاركوها مع اي حد مهتم بالماركتنج وممكن تتابعونا علي انستجرام من اللينك الي فوق.
References:
https://www.investopedia.com/ask/answers/041015/why-social-responsibility-important-business.asp
https://www.unido.org/our-focus/advancing-economic-competitiveness/competitive-trade-capacities-and-corporate-responsibility/corporate-social-responsibility-market-integration/what-csr?fbclid=IwAR3DrS6c4FdbJDld5eu6WZEl4yCNaZ0LKrtMaM2rv7ffRFaV5u23pioaAPE
https://www.mckinsey.com/featured-insights/leadership/making-the-most-of-corporate-social-responsibility
https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-2024-03-2020 min
Marketing Chit-ChatEpisode 7: PositioningThink about your favorite brand, what is the first thing pops up to your mind? How can you describe it? this is simply the position but there are a lot of other details you're gonna discover in this episode.
Don't forget to evaluate the episode and share it with anyone is interested in marketing. you can follow us on Instagram through this link https://www.instagram.com/marketing_chitchat_podcast/
(I couldn't attach The Figure I mentioned in the episode, you can send me a message through Instagram and I'll send it to you if...2024-03-0617 min
Marketing Chit-ChatEpisode 6: Offering many options is a tool of pressure or an adding value/حلقة 6:توفير اختيارات كتير وسيلة ضغط ولا قيمة مضافه؟In this episode, we are talking about the options that the brand offers to the customers, sometimes it is an adding value and convenient tool, and other times it is a tool of pressure that influences negatively on customers.
Below are links to the references we used.
make sure to rate this episode and share it with people interested in marketing and you can follow us on Instagram from the link https://www.instagram.com/marketing_chitchat_podcast/
في الحلقة دى اتكلمنا علي اعطاء العميل اختيارات كتير والي في اوقات بتكون في صالح البراند و اوقات تانيه بتكون ضده وبتحط ضغط علي العميل بيحسسه احساس سلبي بدل ايجابي.
متنساش تقيموا الحلقة وتشاركوها مع اي حد مهتم بالماركتنج وممكن تتابعونا علي انستجرام من اللينك الي فوق.
References:
https://www.youtube.com/watch?v=mEgZajtRJmI
https://www.youtube.com/watch?v=8MzQjtIkF5g
https://www.youtube.com/watch?v=XTldK247KmE&t=15s
https://www.youtube.com/watch?v=BOHG-TGip3Q
https://www.mckinsey.com/featured-insights/mckinsey-expl2024-02-2113 min
Marketing Chit-ChatEpisode 5: It isn't about the product, It is about the purpose/الحلقة الخامسة: المهم الهدف من المنتج مش المنتج نفسهIn this episode, we're hitting two ideas, The brand purpose and how to communicate with this purpose to produce a catchy and meaningful story to figure out that it is actually not about what you do but about why you do it!
I decided to refer to two of my favorite books
-Start with Why (Simon Sinek) AND -All marketers are liars (Seth Godin). I highly recommend to read both of them.
Don't forget to rate this episode and share it with anyone who is interested in marketing.
You can follow...2024-02-0721 min
Marketing Chit-ChatEpisode 4: Customer experience is crucial for brand success/الحلقة الرابعة:أهمية تجربة العميل لنجاح البراندCustomer experience is crucial not just for brand success but for customer loyalty and brand sustainability, through this episode, we discuss the elements of great customer experience and how can we build it and deliver it to customers to repurchase your product or service again and again and to have a sustainable and loyal relationship with it.
Don't forget to rate the episode and share it with people who are interested in marketing. you'll find some resources below
and you can follow us on Instagram through this linkhttps://www.instagram.com/marketing_chitchat_podcast/
2024-01-2421 min
Marketing Chit-ChatEpisode 3: Innovation is not a stroke of luck/الحلقة الثالثة: الابداع مش ضربة حظIn this episode, we are talking about innovation from different perspective. when you can know, predict, expect, and act in the journey of innovation with more trustful moves. we refer in this episode to a book (Competing against Luck).
Don't forget to rate the episode and share it with anyone interested in marketing and you can follow us on the Instagram page from the link https://www.instagram.com/marketing_chitchat_podcast/
Reference: Competing against luck (the story of innovation and customer choice) for Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan.2024-01-1019 min
Marketing Chit-ChatEpisode 2:Good brand means Good story, Doesn't it?!/ الحلقة الثانية: جودة البراند قائمة علي جودة قصتهكتير أوي مننا كعملاء بيكون عندنا بعض العلامات التجارية الي بتكون ليها ولاء كبير عندنا وتعلقنا بيها بيكون بيكون عميق جدا. ولكن عمرك سألت نفسك هو أنا متعلق بالمنتج الي سهل أوي يكون فيه زيه و أحسن منه ولا متعلق بالقصة الي البراند دا بيحكيها عن نفسه؟ خلينا نحاول نتناقش في حلقة النهاردة في النقطة دى.
مصادر الحلقة هتلاقوها في اخر الوصف.
متنسوش تقيموا الحلقة وتشاركوها مع أي حد مهتم بالماركتنج. وممكن تتابعونا علي انستجرام من اللينك دا
https://www.instagram.com/marketing_chitchat_podcast/
We as customers have some brands that we love and be loyal to, but it is always interesting to ask are we really like the product or the story behind the brand. let us in this episode try to discuss this issue. Don't forget to rate the episode on Apple podcast and share it with people who are interested in marketing. and you can follow us on Instagram from the link above.
References and links:
https://blog.oxfordcollegeofmarketing.com/2022/06/17/what-brand-storytelling-is-and-why-it-is-so-important/
https://www.youtube.com/watch?v=Yy7fxLwfOnQ
https://www.charmin.com/en-us
https://www.always.com/en-us/tips-and-advice/the-talk
https://www.youtube.com/watch?v=CDOROuLGyV4
https://www.instagram.com/mixandmatch_eg/2023-12-2713 min
Marketing Chit-ChatEpisode 1: Marketing research is an ongoing journey / الحلقة الاولي: دراسة السوق رحلة مستمرةفي الحلقة دى هنتعرف علي الاساس الي بيتبني عليه ال Business كله وهو دراسة السوق والحقيقة اني ركزت هنا علي بعض الطرق العملية الي بنستخدمها علشان نبدا Business نستمر فيه ، ننميه ، نستبدله او نلغيه خالص . هنعرف الطرق الي بنستخدمها علشان نكتشف احتياجات الناس الي ممكن يكونوا هم نفسهم مش عارفين انها موجوده.
متنساش تقيم الحلقة وتشاركها مع حد مهتم بالماركتنج.
ممكن تتابعونا علي انستجرام من اللينك دا https://www.instagram.com/marketing_chitchat_podcast/
In this episode we're gonna discuss the base of creating any Business and any marketing plan and it is (Marketing research) and we're going to discuss some practical methods that marketers use for introducing / Developing / replacing or even discarding a product or a service from the market and to figure out the hidden needs of customers. Hopefully, you'll enjoy it.
Don't forget to rate the episode and share it with anyone interested in marketing.
References: Principle of marketing for Philip Kotler & Gary Armstrong.
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-marketing-recipe-for-growth-creativity-data-and-relationships#/2023-12-1115 min